DESIGN for LANDscape Milan Design Week 2018 - Squarespace
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Milan Design Week 2018
DESIGN for LANDscape
LANDscape Design for people
Reflecting on the relationship between knowing how to create a dialogue between
DESIGN and Landscape Architecture the various disciplines while never losing
allows us to enter the complex debate on sight of that genius loci that is indispensable
the nature of places and their continuous to the authenticity of any landscape.
transformation. The exhibition itinerary takes us from
This inquiry is part of our daily work and Milano Porta Nuova to the new smart city
thinking, and generates synergy between of Moscow, from the 2017 European Green
the scales of intervention, between Capital of Essen to the 2020 Dubai EXPO,
the professions involved, and between and incorporates a design exercise between
the societies to which each individual interior and exterior in Uzwil, Switzerland for
intervention is addressed. Bühler, a leading technology group.
5 Projects in 5 Countries are presented Special thanks are owed to the Ambassadors
in their genesis and coherency with our of Design, who have generously followed
work on nature and culture. The founding us and offered astute comments about our
principles of our design activity means work, which needs constant attention and
responding to completely different contexts, verification to be at its very best.
from the post-industrial gray of the Ruhr
Valley to the desert sun of Dubai, as well as Andreas Kipar, Chairman LAND srl
#reconnectingpeoplewithnature
17th - 22nd April 2018
LAND Italia
Via Varese 16, 20121 Milan
Milan Design Week 2018
Nature lives - with us
Media release
Milan, 17.04.2018
The interaction between nature and man in closed of Europe 2017 -, to Expo Dubai 2020 and on to
and open spaces is regarded as a thematic Switzerland to the international technology group
breeding ground for this year’s Milan Design Week. Bühler: A company that actively shapes its internal
The international landscape architecture studio and external spaces by harmonizing landscape,
LAND opens its doors and invites you to take part in architecture and nature to enhance the quality of
a dialogue about design and landscape, based on workspaces and customer meeting places.
five projects in five different countries. “First comes
landscape - to reconcile architecture and nature, “The places of our creativity could not be more
and to strive for the sustainable development of different. From the postindustrial gray of the
our habitats. This is the DNA of LAND that we want Ruhrgebiet to the desert light of Dubai. The
to bring to life during the Milan Design Week and common ground lies in our search for the genius
within the framework of our Be Part of the Green loci, the authenticity of the landscape, in our
Dynamic Initiative” Andreas Kipar, Chairman and dialogue between disciplines that together make
CEO of LAND. The LAND opening event takes place up the uniqueness of a place and its sustainable
on 17th April at 6 pm, via Varese 16. The studio will development”, Kipar concludes.
be open to visitors daily from 9 am to 6 pm from the
17th until the 21st April (Saturday until 4 pm). LAND’s opening event for Milan Design Week - 17.
April 2018, Via Varese 16 20121 Milano 6 pm - is the
Reflecting on the relationship between design and second event of the Be Part of the Green Dynamic
landscape architecture means returning to the Initiative of the international landscape architecture
natural origins of places, observing their continuous studio. A movement that LAND has been leading
transformation - and, for LAND - influencing them in since its inception 30 years ago, with the aim of
terms of time and society. “A task that accompanies finding answers to today’s social and environmental
our daily planning work and tries to develop the challenges in order to create livable free spaces for
synergies between scales of intervention, between the society of today and tomorrow. This project
disciplines and target groups,” says Kipar on the requires the cooperation of different disciplines
LAND exhibition. and the support of many opinion makers. Studio
LAND thanks the 5 ambassadors for Italian design
Five projects in five countries are presented: the Elena Salmistraro, Luisa Bocchietto, Carlo Dal
tour starts in Milan at Porta Nuova - Best Urban Bianco, Fabio Novembre und Marco Romanelli who
Regeneration Project 2018 -, leads to the new, support our initiative during the Milan Design Week.
smart city of Moscow, to Essen - Green Capital
Media contact:
LAND Srl
Sandy Schott
+39 028 6463206
Sandy.schott@landsrl.com
Milan
Porta Nuova
Urban Regeneration
1st prize
MIPIM AWARDS
for Best Urban
Regeneration Project
2018
Porta Nuova
© Simone Simone
The permeable city
Connecting and Liveable Public Spaces
Porta Nuova is the biggest urban redevelopment ever
carried out in the heart of Milan. The project extends over
three neighborhoods (Garibaldi, Varesine and Isola) and
involves a large brownfield area which had been deteriorating
for over 50 years.
The landscape design focused on the creation of a large
park and extended to the design of both hardscape and
softscape for the inner courts and the main pathways.
The redevelopment of Porta Nuova is considered as the
natural expansion of the existing neighborhoods and aims
to interrelate the history and identity of each of them. This
goal is achieved through the upgrading of the public realm
by the implementation of high quality public spaces, new
squares, pedestrian paths and public gardens.
In this way the area is no longer solely a connection among
the three zones, but it also becomes a destination in its
own and a meeting place where the Milanese can come and
socialize.
Essen
European Green Capital
Open Space Creates Urban Space
European
Green Capital Award
2017
Essen Green Capital
ESSEN
2017
© Johannes Kassenberg
2017 > 2027
Welcome to the Green Decade
The project proposes strategic guidelines for the
development of Essen, capital of culture 2017. A model
for the valorisation of residential, commercial and service
areas is identified as a key-theme for the regeneration and
recovery of the Emscher River, aiming at a sustainable
development of the whole territory.
“Freiraum schafft Stadtraum” (open space creates urban
space) is our concept to connect and develop green
infrastructures for more urban quality.
Part of the project is the Krupp Park where a recovered
site creates an attractive public green space with
playgrounds, rest areas and new viewpoints. In the design,
a wide ‘high-valley’ runs North-South through the park,
accompanied by five shifted flat hills, realized by reusing
the soil movements of the building phases for the new
ThyssenKrupp headquarter.
Dubai
EXPO 2020 DUBAI
Thematic Districts, Public Realm Design
with Hopkins Architects Partnership LLP
© EXPO 2020 DUBAI
Opportunity, Mobility, Sustainability
Connecting Minds, Creating the Future
The Thematic Districts are an integral part of the EXPO
2020 DUBAI site that comprise 86 permanent buildings
spread over three separate ‘petals’. Each of the three petals
is given a unique and memorable character, portrayed
through different geometry, landscaping and colours to
reflect the three main EXPO 2020 DUBAI themes: Mobility,
Opportunity and Sustainability. The design is characterized
by a series of tree-lined, self-shaded, human scaled streets,
with a variety of different sized and themed courtyard
spaces. A central spine runs through each District creating
special places with water features, event stages, activity
areas and exciting rest places, clustered underneath a series
of elegant shade structures.
The project has been designed to achieve LEED Gold and
will be repurposed in legacy mode to create a campus of
buildings, each inter-connected via bridge links that overlook
landscaped spaces, offering a district for innovative startups
and tech companies.
Uzwil, Switzerland
Bühler Cubic
A Multi-Layer Landscape
with Carlos Martinez Architekten
Patio 1 The green Terrace
The pendent green framework
of the hanging
plants
Level 6 Attractiveness
Sustainability
Extensive green roof Low
maintenance
Openness
Level 5
Events
Intensive green roof Landscape
Patio 2 Aggregation
The growing green
of the forest
Surprising
Level 3 Special
Relaxing
Patios secret gardens Entertaining
Patio 3 Level -1/1
Permeability
Attractiveness
The horizontal green
A public basement Aggregation
landscape of the Transition
water feature
A cubic landscape
New liveable spaces for smart working
The Bühler Headquarter project is a multi-layered corporate
landscape. The company expands its spaces in a new
headquarter with a contemporary design, called “the cubic”:
this concept aims to improve the quality of work spaces as
well as meeting rooms and foyers for customers.
The landscape design involves all building open spaces,
from the entrance in the basement to the roof-top terrace.
A particular attention was reserved to the inner patios at
the third level: they generate intimate spaces in relation to
the industrial context of the sorroundings. All design and
technological solutions follow the principles of biophilic
design and fulfill LEED certification requirements.
The terrace is the heart of the project. Visitors are surrounded
by a flowery crown that frames the view and enriches the
recreational space for events.
Moscow
Rublevo-Arkhangelskoe
Smart and Balanced City
with ASTOC Architects, HPP Architects, Drees&Sommer
1st prize
WAN AWARDS
for Future Projects 2016
International Financial
Center
Moscow, Russia
©ASTOC Architects and Planners-playtime
From Grey to Green
Landscape creates the Human Scale
The concept of ‘Fluid Landscape’ has shaped the
project resulting into three green fingers that depart
from the riverbank and lead into the core of the
new urban development. They provide a strong
dialogue between the landscape and the river and
through the open spaces and the urban layout.
The development is divided into zones with different
characteristics according to the adaptation to local
topography. The extended flood area between
the water and the curvy riverside path creates
natural room for the river Moskva to flow smoothly
into a wider riverbed of high ecological value.
Five Ambassadors
of Italian Design that support our Mission:
“In Italy it is clear that landscape architecture and design
increasingly merge until design becomes a genuine extension of
spatial planning covering identical and complementary project
research paths.
Today I believe that the right way to go is a wide-ranging and
complete collaboration consisting of exchanges, of links between
multiple disciplines, capable of creating landscapes that are
increasingly an expression of contemporary society, but
at the same time the desired representation of the history of the
territory itself”.
ROME
ELENA SALMISTRARO
“Design can become a tool at the service of the community to
contribute to the system of values that constitute the cultural and
productive identity of a territory. The past should not be understood
as a burden that limits us on our path but as a continuous source of
inspiration in interpreting new needs. What was done in Essen
shows how every story can become a living material
to build new economic and cultural models that are
stimulating for everyone”.
BERLIN
LUISA BOCCHIETTO
“Speaking of the future, how can we distinguish that of design from
that of civil society? Although I am an incurable optimist, regarding
the latter I truly feel that an ill wind is blowing. Now more than ever
our role must that of “fighters”: you will tell me that our weapons
are only aesthetic, which is true, but I am convinced that
aesthetics can be transformed into ethics. If something
can still save the world, it will be beauty”.
ZÜRICH
MARCO ROMANELLI
“Design is undoubtedly the mirror of society.
In Russia, in the faculty of architecture, architecture and design
merge completely.
I do believe that territoriality should have an impact
and that every place is different and it is important to preserve the
location and those who design in these places must surely take the
diversity of one space from the other into account”.
MOSCOW
CARLO DAL BIANCO
“Places have a soul and it takes a high level of consciousness to
understand it. The esteem I expressed for LAND assumes the
recognition of a great planning consciousness in their work. The
landscape of the United Arab Emirates is one of the most distinctive
in the world.
LAND’s choice to use the three cardinal elements: the
sea, the desert and oasis, is as always crystal clear and
winning”.
DUBAI
FABIO NOVEMBRE
Fabio Novembre
Intervista
1. Il Design sta vivendo una rivalutazione ricerche e ragionamenti sul luogo dell’intervento.
e si nutre di molteplici trasposizioni e Quanto incide la territorialità rispetto al vento
contaminazioni dalla società nella quale e per dell’onnipresente globalizzazione che spesso
la quale si esprime. Indagando sulle relazioni sfocia in omogeneizzazione?
che il design assume all’interno della disciplina
dell’architettura del paesaggio, rinasce una I luoghi hanno un’anima e ci vuole un livello
curiosità: quale legame tra le due discipline di coscienza elevato per comprenderla. La
intravede nel paese che rappresenta? stima che ho espresso per LAND presuppone
il riconoscimento di una grande coscienza
Il paesaggio degli Emirati Arabi Uniti è uno progettuale nel loro lavoro. La globalizzazione
dei più caratterizzanti al mondo. La scelta è sempre dietro l’angolo di qualsiasi nostra
di LAND di declinarne i tre elementi cardine: avventura progettuale, ma il genius loci che
mare deserto e oasi, è come al solito lucida ci è stato inculcato e che ritrovo nel DNA
e vincente. Inoltre io credo che, nell’intervallo degli architetti italiani ci salverà da qualsiasi
tra il cucchiaio e la città formulato da Rogers, frullatore omogeneizzante.
l’affascinante disciplina dell’architettura del
paesaggio sia assolutamente compresa. 3.Nel suo ruolo di ambasciatore spazia
Pertanto Andreas Kipar è un grande architetto, sicuramente tra varie discipline, quale incontro
senza bisogno di circoscriverne gli ambiti. speciale con l’architettura del paesaggio?
2. Nella nostra recente esperienza nel paese che Vi rivelo un segreto: a 14 anni la mia scelta
lei rappresenta, siamo stati trasportati in realtà della scuola superiore si orientò verso l’Istituto
spesso assai lontane dalla nostra quotidianità Agrario e soltanto per una serie di vicissitudini
culturale. Le indagini verso i nuovi paesaggi finii per studiare al Liceo Scientifico e poi
all’interno dei singoli progetti non possono laurearmi in Architettura. La mia passione
prescindere da un’accurata conoscenza e più grande è sempre stata legata alla terra.
consapevolezza delle fondamenta culturali del Io mi sento un contadino rapito dall’incanto
paese nel quale si opera. Questa sfida si è presto del paesaggio. Trasformare la natura in tema
trasformata in occasione per approfondire di progetto è qualcosa che mi affascina
profondamente.
Luisa Bocchietto
Intervista
Il Design dei servizi amplia la visione del design dai Convegni realizzati, per la Design Week
dal prodotto al processo. che si è svolta a Torino, lo scorso ottobre, in
Questo significa poter collaborare non solo occasione della General Assembly di WDO -
con le aziende, ma anche con Enti e Istituzioni, World Design Organization.
per la creazione di un mondo migliore. Il Design
può diventare strumento (tool), al servizio della Il passato non va inteso come un fardello
collettività per contribuire a mettere a sistema che ci limiti nel percorso ma come una fonte
i valori che costituiscono l’identità culturale e continua di ispirazione nell’interpretare le
produttiva di un territorio. nuove esigenze. Quanto realizzato a Essen
dimostra come ogni storia possa diventare
Design for Heritage è stato uno dei temi da me materiale vivo per costruire nuovi modelli
proposti, (in qualità di curatore), e sviluppati economici e culturali stimolanti per tutti.Elena Salmistraro
Intervista
La progettazione qualunque essa sia è molto importante distinguere l’idea il concetto
frutto dell’osservazione, ma anche della la forma dalla materia la struttura e la tecnica.
codificazione e traduzione della realtà. Penso che la forma e la forza concettuale
In Italia è evidente che il legame fra architettura di un progetto debbano essere espressione
del paesaggio e design si sia sempre più della società, ma soprattutto delle idee della
amalgamato fino a far diventare il design una società. Mentre la componente materica ha
vera e propria estensione del programma il compito di interpretare e rappresentare il
spaziale percorrendo percorsi di ricerca luogo con le sue caratteristiche, con l e sue
progettuali identici e complementari. materie prime.
Oggi credo appunto che la strada da Credo che il corretto dosaggio di entrambe le
percorrere sia quella di un’ampia e completa componenti possa portare alla creazione di
collaborazione fatta di scambi, di legami oggetti, luoghi e spazi che siano unici, in quanto
fra molteplici discipline, capace di creare poi capaci di restituire al meglio la fotografia
paesaggi che siano sempre di più espressione della realtà, restando distanti da quello che
della contemporanea società, ma allo stesso potrebbe essere l’incubo dell’appiattimento e
tempo voluta rappresentazione della storicità dell’omologazione.
dello stesso luogo. Attualmente il progetto che più si può
È evidente come oggi per nostra fortuna avvicinare ad un intervento paesaggistico è
viviamo in una società multiculturale, gli la grande installazione che ho realizzato in
uomini per loro natura tendono continuamente piazza 25 aprile per Timberland, si chiama
a spostarsi e con loro si spostano sono beni Dafne. L’opera è al confine fra il design e
concetti e culture. Quello che non si sposta è la scultura e cerca di raccontare lo stretto
il territorio. Faccio questa premessa perché è legame tra l’uomo e la natura.You can also read
