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Georgia Minority Business Awards - March 19, 2020 Winter 2020 Vol. 28 No. 1 $3.95 Mike Bell Chief Executive Officer POP Displays A USA Proven Funding Making a Model for Difference in Economic the East Point Development Community Organizations p. 19100% 3.5 BWR NU p.35 SPRING 2018 7 32196 92549 1
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contents ATLANTA BUSINESS JOURNAL MAGAZINE WINTER ISSUE 2020 VOL.28 NO. 1 FEATURE On the cover 17 Mike Bell Chief Executive Officer POP Displays USA Making a Difference in the East Point Community 24 28 BUSINESS PROFILE: BUSINESS PROFILE: Roberts Abdul-Salaam - Marta Artie Jones, III - Director of Board Member Economic Development-City of Rep. Abdul-Salaam has always College Park, GA been active in the community and Artie is an experienced City devoted to achieving equality for the Administrator with a demonstrated disenfranchised. She has served on history of working in public numerous boards, committees and administration that is skilled in land subcommittees over the span of her development, policy development career. and analysis, sustainability, and government. 25 29 BUSINESS PROFILE: BUSINESS PROFILE: John Ahmann - Westside Future Dr. Kofi Smith - President & Fund President & CEO CEO - Atlanta Airlines Terminal John’s unwavering commitment Company to Atlanta and deep knowledge of Hartsfield-Jackson Atlanta specific areas such as education, International Airport is known as economic development, infrastructure “the busiest airport in the world” and local fiscal policy make him a and leading it is Dr. Kofi Smith, unique presence in Atlanta. President and CEO of AATC. 26 BUSINESS PROFILE: Mayor Angelyne Butler - City of Forest Park, GA Mayor Butler knew that not only did she have the ability to lead and serve but, also the desire. On many occasions, she has stated that helping others gives her more satisfaction than words can convey. 6 Atlanta Business Journal | Winter Issue | 2020
WHAT’S INSIDE History Maker 12 Mary-Pat Hector: Proves that young people can also be History Makers Mary-Pat Hector let all of Atlanta know about her dedication to the cause for her people, and her prodigious personal tenacity, when she ran for public office at the age of 19 in the new DeKalb County city of Stonecrest. It has been non-stop from that point forward. Business News Skanska, H. J. Russell to Develop $151M 33 Surgical Center for Grady Hospital in Atlanta The joint venture between global development and construction firm Skanska, and Atlanta-based H. J. Russell & Company announces it will construct the Center for Advanced Surgical Services adjacent to Grady Memorial Hospital’s main campus in Atlanta. Business News Fayetteville to build new City Hall and 36 City Center City leaders, builders and community members recently broke ground on the new Fayetteville City Hall & City Center Park, which represents a milestone along the path to creating a more vibrant and engaging downtown space for the whole community to enjoy. A two-acre tract fronting West Stonewall Avenue will be home to a new, two-story City Hall building that will be set 38 within a walkable, inviting plaza. Community News Atlanta Influencers Turn Out For Abj Digital’s First Annual Top 25 Extraordinary Atlantans Reception The Zucot Gallery, a black-owned art gallery was buzzing with energy and excitement as Atlanta influencers gathered to celebrate those being honored in the first annual Top 25 Extraordinary Atlantans commemorative edition, presented by the ABJ (Atlanta Business Journal) Digital Magazine. Atlanta Business Journal | Winter Issue | 2020 7
[PUBLISHER’S PERSPECTIVE] 6 Keys to Success in Business and Life 2020 3. Credibility is Everything Some of the most important career-saving words are “I don’t know.” Never fake it. If you’re wrong, admit it and correct it. If you’ve made a mistake, fix it and learn from it. If it’s going to take some time to find an answer, set a timetable and stick to it. 4. Complaining Gets You Nowhere It’s not always easy staying organized. Life is busy, chaotic and fast-moving. Although it can be easy to People, especially in business, simply do not get discouraged at times, there are ways to enhance want to hear complaints. If you are frustrated, it organization and attitude through the peaks and pits life is probably best to keep quiet and figure out how throws at you. you can fix whatever it is, and if you can’t change 1. Attitude is Key it, try changing how you think about it and alter your mindset. A person who is passionately committed to the success of his or her business – who has an “I-can-do- 5. Give Back it” attitude – is more likely to succeed. One person can make a difference, and it’s up to you to demonstrate Communities are not perfect. They are the you are one of those people. responsibility of business, government and citizens. If you don’t commit to making a 2. If You Never Fail, You Will Never Grow difference, you’re instead leaving the burden to If it’s always comfortable and easy, you can’t know others. the big win. When challenged and stretched, you may have a greater chance to learn. Reach out, get 6. Nice Guys Don’t Finish Last; They Win involved and take a risk. Oftentimes, the best talent Aggressive and passionate shouldn’t equate with has multiple experiences to share and on which to unpleasant. The higher you rise, the more pleasant reflect. and understanding you typically need to be. Never underestimate the importance of being thankful. The Atlanta Business Journal is proud to serve as a catalyst s Expo - Octo ber 19, 2018 - 10AM-2PM - Greenbriar Mall for a new generation of business owners, a valuable trend Active Boomer indicator for established African American businesses, Fall 2018 particularly for the black female sector, whose very powerful 4 $3.95 populous in Atlanta can be seen everywhere as they continue Vol. 26 No. Shannon James , Sr. to rise to the top of their professions and industries. The name and CEO President Dr. F. Stuart s of Aerotropolice of our magazine reflects our dedication to help generate Gurotlle y Atlanta Allian Ae ropolis ce Atlanta Allian& Developing d awareness about the positive changes and the collective Board Chair diversity anile inclusion whthe President of Woodwa Academy rd changing y success of the African American community, and we look trajector City Mayors Imprint on of a region forward to continuing to share that collective success for Economic Growth & Development years to come. p. 32 8 Atlanta Business Journal | Winter Issue | 2020
A practical approach to what you need to know Do You Have What It Takes? before becoming an Game Entrepreneur! The Plan The Game Plan for Entrepreneurs IS NOT your ordinary Pannell for Entrepreneurs “how to guide” for building a business. After 30 years as a successful “serial entrepreneur,” Mr. Pannell finally addresses the burning questions that friends, A practical approach to business associates, governmental officials, religious leaders, and others have what you need to know asked him through the years. What makes you successful? How do you come up Do You Have What It Takes? before becoming an with your business ideas? How have you maintained for so long? Entrepreneur! The Game Plan for Entrepreneurs Game IS a personal and inspirational look at the beginning of an entrepreneurs life as we know it, and the keys to success that have sustained this author through ten The Plan The Game Plan for Entrepreneurs successful business ventures. Life’s Experiences Essentials for the Game Using Your Imagination Recognizing Your God Given Talents Discovering Your Own Passion and Vision! Personal Survival Skills for the Entrepreneur Exploring and Building Options The Wisdom of Success It’s Your Move! Taking Stock of You Keeping Life Simple for Entrepreneurs THIS BOOK IS FOR EVERYONE— young entrepreneurs, new and existing entrepreneurs, women, minorities, and veterans alike—who dare to play the Discovering Your Own Passion and Vision! Entrepreneurship Game through discovering your passion and purpose in life! This book is for everyone—young entrepreneurs, Mr. Creed W. Pannell, Jr. – from newspaper boy to serial entrepreneur, Mr. Pannell has started more than 10 business ventures throughout his life span as an entrepreneur. CEO: Positive Publications, Inc.; Publisher: new and existing entrepreneurs, women, Atlanta Business Journal, Atlanta NewsLeader, Weddings For Us Wedding Bridal Magazine, Atlanta Metro; Chairman/ Executive Producer: Annual Gospel Choice Awards; Georgia Minority Business Awards, Youth Gospel Choice Awards, Weddings For Us Bridal Expo; Partner: It’s YourChoice Natural Gas, The Gospel Express, Majestic Mobility. minorities, and veterans alike—who dare to play the Entrepreneurship Game through discovering US $15.95 Creed W. Pannell, Jr. your passion and purpose in life! game plan cover 1.indd 1 2/17/2009 9:13:44 PM The Game Plan for Entrepreneurs Discovering your own passion and vision! US $15.95 The Game Plan for Entrepreneurs is not your ordinary “how to guide” for building a business. After 30 years as a successful “serial entrepreneur,” Mr. Pannell finally offers a personal and inspirational look at the beginning of an entrepreneur’s life as we know it, and the keys to success that have sustained this author through ten successful business ventures. Order your copy today www.thegamplanbook.com
Contributors PUBLISHER, CEO, & FOUNDER BUNNIE JACKSON-RANSOM is the founder and Creed W. Pannell, Jr. president/CEO of First Class, Inc. a 32 year old market- ing and public relations firm. The professional career PRESIDENT/CFO of Jackson-Ransom spans some forty-six years during Rochelle R. Pannell which time she has been a college professor at Bennett College and Georgia State University; a governmental EDITOR agency official during the days of Economic Opportunity; Ann Almond a business consultant, and an entrepreneur. During the 1980s, she managed performing artists, and assumed the GRAPHICS & DESIGN reigns of Atlanta Artist Management as its president. She Media Savvy Consulting has served her community in many capacities and has received many awards and honors for her work. TRAVEL EDITORS Creed W. Pannell, Jr. LYNN ISAAC is a freelance writer who has been contrib- Ann Almond uting to the ABJ magazine since 2009. She has written for other publications in the Metropolitan Atlanta area and has CONTRIBUTING WRITERS worked as a Ghostwriter. In addition, she works in Mar- Charles Merritt - Finance keting for one of the leading corporations headquartered Michael Davis - Connect South Fulton in Atlanta. She has a background in Communications, Terry Howard Public Relations, and Event Coordination. PROOF EDITOR Kelita Almond PHOTOGRAPHERS KELITA ALMOND is a graduate of Georgia State Rose Mascotti University where she has earned a bachelor's degree in Asa John Murray - 609 Multi Media psychology with a minor in speech. She is a published Dream Photography Group author and performs poetry and spoken word throughout the Atlanta area. She currently serves as a Victim Advo- ADVERTISING EXECUTIVE cate in Clayton County, where she also volunteers at an Creed W. Pannell, Jr. elementary school reading to children once a week. She Kokayi Olushola - VP of Business Dev owns and operates her own website offering free advice, motivational quotes, and positive news. ADVERTISING CONSULTANTS David Israel Doug Anthony DOUG ANTHONY works extensively with Positive Derek Griffin Publications Inc. as an Event Producer of the Georgia Mable Myree Minority Business Awards, Gospel Choice Awards, Bridal For Us Expo and as a writer and sales consultant CIRCULATION for the Atlanta Business Journal. For the last seven The News Group years, Anthony has extended his client base in working Publication Marketing & Distribution with non-profit community based organizations as an Event Management Consultant for NAESM’s National www.atlbusinessjournal.com African American MSM Leadership Conference on HIV/ Contact Atlanta Business Journal via AIDS and other Health Disparities and the National email at info@atlbusinessjournal.com Trans Health Conference for Someone Cares, Inc. ATLANTA BUSINESS JOURNAL (ISSN: NICOLE WATSON is an award-winning journalist 1098-0199) is published quarterly by who has worked for many of the top names in media Positive Publications, PO Box 591 Union including HBO, BET, Turner Broadcasting and ESPN. City, GA 30291. Telephone: 770-969-7711. She is a multi-media marketing communications For U.S. and regional advertising, call 770- professional, speaker and professor who has provided 969-7711. Subscriptions in the U.S. are $23 communications and brand development consulting for one year. Send address changes to: PO for several individuals and organizations around the Box 591, Union City, GA 30291. Allow six country. Ms. Watson’s expertise is in lifestyle, sports, to eight weeks for address changes. For business, youth empowerment and non-profit marketing. back issues or to request permission to publish an ATLANTA BUSINESS JOURNAL WENDY HAYNES-REYNOLDS is a retired legal article, photo or illustration, please call secretary and entrepreneur, having established Sweet 770-969-7711 (atlgraphics@bellsouth. Home Enterprises, LLC in 2007, a property management net). Reproduction in whole or part without company. In her spare time, she enjoys word games, written permission is prohibited. All rights baking and writing. She is a ghost writer as well for reserved. Copyright© 2016 by Positive several prominent people. Wendy is a graduate of Publications. POSTMASTERS, send Spelman College and is married with one daughter. address changes to: Atlanta Business Journal, PO Box 591, Union City, GA 30291. Printed in U.S.A. 10 Atlanta Business Journal | Winter Issue | 2020
Editor's Corner Ann Almond aalmond40@aol.com Starting the year off right! Find Some Time position or aches and pains from a wide selection of for Yourself mattress sizes, features and accessories that won’t break the bank. 5 self-care tips to improve your Practice Relaxation Techniques Whether you have a few spare minutes or an entire well-being afternoon of free time, finding a quiet place to relax and practice meditation or yoga can help you reduce stress Between hectic schedules, ever-growing to-do lists and and anxiety, become more self-aware and create a sense caring for others, it can be easy to put self-care on the of calmness during even the busiest of days. Try setting backburner. Committing to a healthy diet, getting adequate up a secluded area in your home (or office) where you can sleep, reducing stress, exercising regularly and unplugging concentrate on your practice and really listen to yourself. from your devices can help keep you healthy, both mentally and physically. Consider these self-care ideas Unplug and Unwind from the sleep experts to help bolster your well-being. With 24/7 access to the internet, social media and television, it can be easy to create bad habits associated Nourish Yourself with the always-connected, smartphone-obsessed world. While eating well may seem like an obvious self-care However, screens – and the blue light they emit – have tip, it’s not always easy to change your eating habits or been proven to negatively impact sleep and mental replace fast food and sweet indulgences with healthier performance. Setting aside some time – aim for a couple options. However, properly nourishing your body with the hours in succession – each day to unplug from your right foods, like fish, leafy green vegetables and berries, devices and their distractions can lead to better sleep, can help you maintain a healthy weight, reduce your risk productivity, emotional wellness and creativity. for diseases such as diabetes, improve your memory and reduce inflammation, among other short- and long-term Make Sure to Move benefits. While it’s important to take care of yourself mentally, taking care of your body can be just as important to provide Get a Good Night’s Rest peace of mind. Finding time each day to get in at least Getting a proper night’s sleep – most experts recommend 30 minutes of aerobic exercise, whether it’s a full-blown 7-9 hours for the average adult – can have a positive workout, a walk around the neighborhood with your dog or impact on how you feel both mentally and physically. a bike ride to a favorite destination, can boost your mood, Having both the proper routine – limiting caffeine and reduce stress and anxiety, and help keep your waistline sugar intake before bed and reducing distractions such as trim. Find a regimen that works for you, be it multiple short TV or smartphones – and the right mattress can be key active periods or one long gym session, and make it part to ensuring your bedroom is the sleep oasis you need for of your daily routine for an easy way to boost both your quality rest. If you need help when it comes to selecting physical and mental well-being. a mattress, the experts at a retailer like Mattress Firm can help you find the right mattress based on your sleep Ann has spent more than 15 years working in all forms of the media as a journalist, author, editor, and public relations specialist. Along the way, she has written extensively as a speechwriter and executive communications writer for a host of public officials, CEOs, corporate executives and city government agencies. In addition, Ann has served as Managing Editor for the Clayton Leader newspaper and contributing writer for Positive Publications. She is the CEO of the Function Junction, a boutique event and over the top, creative event consulting firm. Ann is a member of the National Journalism History Society, Atlanta Association of Black Journalist and the National Association of Black Journalist. Ann studied at Georgia State University and has a B.A. in Journalism. You may contact her at (404) 490-1150. Atlanta Business Journal | Winter Issue | 2020 11
[HISTORY MAKER] History Maker Mary-Pat Hector Proves that young people can also be History Makers By Bunnie Jackson-Ransom M ary-Pat Hector let all of Atlanta know about her looking for media attention for her project. When media dedication to the cause for her people, and her ignored her efforts, she called Reverend AL’s radio show. prodigious personal tenacity, when she ran for One month later, she met the man. public office at the age of 19 in the new DeKalb County city of Stonecrest. It was non-stop from this point She was embraced by the radio audience of the Al forward. Sharpton show; and this is where she really emerged on the national scene when she was discovered by Reverend Born in Atlanta, her love for action and her ability to “take it Al and the National Action Network (NAN). Founded by to the street” was fed and cultivated from the activism that Sharpton, NAN is an organization that promotes a modern most militant minded students get from just being in the civil rights agenda that fights for equality for all people city of Atlanta and among the political happenings in the regardless of race or gender. Atlanta University Center – and Mary-Pat went to Spelman College. While attending Spelman, Mary-Pat was as active She later chartered a National Action Network Chapter on as ever. She was the First Year Class Council President. Spelman’s campus and was elected president. She was a During her sophomore year, she was the Civic Engagement Spelman College Social Justice Fellow. Director for the Student Government Association. She continued her focus on food insecurity Mary-Pat recognized her purpose – which was to do something to help change the status-quo and make a better Al Sharpton either discovered her or she discovered him. world for her people. She already had an idea as to how They met when she was 11 years old. Mary-Pat was to change the world around her – and so she grew her protesting the creation of a detention center that DeKalb community service project into a non-profit, “Youth in Action County had opened – because she had been trying to get USA,” which she founded at the age of 12. a recreation center opened in this community. She was 12 Atlanta Business Journal | Winter Issue | 2020
Just Do it! —and Mary-Pat answered this call to do it. She “Justice was served, and the law prevailed,” Hector was the youngest woman and person of color to run for said in a statement on AJC.com. “The board’s decision public office in the state of Georgia, losing her campaign is a testament to the inclusion of the next generation’s to capture the seat as city councilperson in the city of participation in the democratic process. I look forward to Stonecrest by only 22 votes. continuing my campaign and serving as the first council member for the fourth district of the city of Stonecrest.” And now, Mary-Pat serves as the National Youth Director for National Action Network; one of this country’s largest Although Hector is young, she’s not new to politics or Civil Rights organizations. Through her duties at NAN, she activism. Youth in Action USA, (founded by Hector) has organized and led hunger strikes that gained more remains one of the nation’s fastest-growing nonprofit than 60,000 meals for students at HBCU's, developing an organizations. It aims to mobilize teenagers and college- initiative to end student hunger on college campuses. She age citizens to create social change and solve problems in has organized rallies to end police violence in communities their communities. She continued her work in public service of color, and she has developed youth entrepreneurship and became the national youth director for the National programming that assisted hundreds of young people to Action Network (NAN). Her resume boasts her positions kickstart licensed businesses. as youth leader for Millennials for Hillary (Clinton) Victory Council, youth board member for Cities United, southeast One of her proudest accomplishments is becoming a regional organizer for Generation Progress, and founder of Fellow of Peace First. She was awarded the $50,000 the Think Twice Campaign. fellowship for her national project “Think Twice” a national campaign that educates youth on non-violence and other Denny’s awarded her with a college scholarship while she issues crippling their generation. Her national initiative was at Spelman; and she will soon kick-off a Historic Black provides teen-safety workshops for schools, and trains College tour to address the issue of food insecurity on teens and college students in many areas of youth HBCU campuses. advocacy techniques. Hector was recognized and awarded for her community In addition to her duties at NAN, Mary-Pat served as a service efforts by President Barack Obama. During her first youth leader for Usher’s New Look Foundation. She year at Spelman, Hector led an effort to address the water says, “I am not as hands-on as I used to be with the Usher crisis in Flint, Michigan. She and about twenty Atlanta-area foundation, but I am always available when called on for college students went door to door delivering more than action.” 12,000 bottles of water to residents. In addition, Hector received the Power Woman award from the National She delivers keynote presentations calling for teen Action Network convention; the Drum Major of Justice activism; her story inspires and her “how-to” strategies give award from the SCLC Women; the Essence 365 Black young people their own road map for changing the world. award from McDonald’s. Mary-Pat was selected as Ebony Magazine's Power 100; Atlanta’s AJC named her as one Hector was 11 when she began her commitment to spark of Georgia's Home Town Heroes. She was also a winner some change. Eventually, she launched her campaign for of 21st Century 20 under 20 Leaders 2013; Mary-Pat the city council seat in Stonecrest, a newly incorporated was named Activist of the Year from the 100 Black Men city in DeKalb County, making her the youngest candidate of America 2013; Winner of the Peace Prize Awarded on a city council ballot in Georgia’s state history. Less than Philanthropist of the year from Hearts to Hearts where her six months old, Stonecrest (population: 50,000) was one national Campaign, Think Twice, won 50 thousand dollars of eight new cities incorporated in the Atlanta area in the in 2013; Black Girls Rock M.A.D (Making A Difference) Girl past decade, three of these cities have been created since winner 2013; National winner for Kohl’s Kids Who Care. 2008. 2014 Porsche Driving Force of the year award; 2014 Delta Sigma Theta Youth Leader of the Year; 2014 AKA Sorority, Hector’s candidacy for Stonecrest City Council, however, 83rd North Atlantic Emerging Leader Award; 2014 Usher was not met with unanimous support. On Jan. 23, George New Look, Global Youth Award 2015 Empower Magazine, Turner Jr., one of Hector’s opponents in the race, wrote a Youth of the Year Award, 2015 Youth Advocate of the year letter challenging her eligibility to run. The letter, addressed Women’s Council of the Empire Board of Realist, 2016 to Voter Registration and Elections’ Director H. Maxine Young Women of Impact Award from Off the Field Players’ Daniels, questioned Hector’s eligibility based on her age. Wives Association; Atlanta Magazine Women Making A The letter read in part, “My research revealed that in order Difference Award 2016. She was named one of Atlanta’s to hold office for commissioner or city council, one must most Influential women 2016 by Atlanta Business League; be 21 years of age, unless the charter specifically makes 2016 Women Inspiring Women Award; National Council an exception. There is no such exception mentioned of Negro Women Youth Award, and the Coretta Scott in the charter for the city of Stonecrest. Therefore, any King ANGEL Award at the King Center’s 2017 Salute to candidate who has not attained age of 21 is not qualified to Greatness Gala. serve on City Council in the city of Stonecrest.” Following the letter, Hector received support from several public What made Mary-Pat Hector develop into such a officials, including Atlanta city councilman Kwanza Hall and leader? Her parents must have had something to do Clarkston Mayor Edward Terry. The Board of Registration with the process; possibly a teacher caught her spirit and and Elections held a hearing, and members ultimately encouraged her. I am sure that the Almighty was in her made an exception that Hector’s age would not keep her off spirit. She has earned her place in the history books. the ballot. Atlanta Business Journal | Winter Issue | 2020 13
[SALES & MARKETING] Where Social Media is of design and research, Dantley Davis, meant by his recent announcement around a series of changes that might come Headed in 2020 to the platform. You could have the ability to limit who retweets your tweet By Susan Friesen (which I can’t see being a feature entrepreneurs would use much, we love our retweets!), and the ability to tweet Predicting the future of social media is always fun. The something to a specific group based on their interests. sector is changing almost daily, with new tools and utilities being rolled out, adding more ways to connect, track and LinkedIn maximize your online marketing performance. Since launching in 2003, LinkedIn has become the world’s largest professional networking platform. Social Media Trends to Watch A social media marketing strategy is on the minds of many Microsoft acquired the platform for $26.2 billion in 2016, small business owners. And if it’s not on yours, it should be! and with access to Microsoft’s resources, we’ve seen updated professional insights and more targeted ads. The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their We’ve also seen LinkedIn groups make a comeback. business models to balance providing better returns for shareholders with improving the user experience. A LinkedIn group lets your business create a discussion board related to your industry. This provides you with the As these platforms develop, how you use them for your opportunity to start a special interest group of like-minded small business must change too. people that’s specific to your product, service and/or expertise. Let’s look forward to some ways to promote your business on social media in 2020. What do LinkedIn Groups mean for your small business? Facebook Hopefully, a better way to foster a sense of community, find More than 18 months later, the Federal Trade Commission candidates for open positions and gain brand visibility to has officially ruled that Cambridge Analytica deceived name a few. Facebook users. The company had harvested the personal data of millions of Facebook profiles without people’s Instagram consent and then used it for political advertising purposes. You may remember Instagram testing the removal of likes in several countries, including Australia, Japan, Italy and While Cambridge Analytica went bankrupt soon after the Ireland. Likes aren’t gone—in the US and Canada you can scandal, Facebook is still working hard to tighten up its data still view the like count on your own photos and videos— access processes and convince people to trust in its new just not posts from others. dedicated news platform. So where did this come from? Instagram, which is owned Facebook rolled out Facebook News to a subset of people by Facebook, has long dealt with people using hacks in the US. That means that while you’ll still see posts from and workarounds. These come mostly from bots and family and friends in your main feed, Facebook News unscrupulous businesses that manipulate the app to make will post content from a team of journalists (employed by themselves or other users appear more popular than they Facebook). actually are. So, this is an attempt to make Instagram more authentic. This year, the company is also focusing on cryptocurrency and establishing its Facebook Pay feature. This could While IGTV got off to a slow start, it’s now considered mean that your small business could soon incorporate on- one of the biggest social media trends out there. After platform selling into your account. Instagram announced earlier this year that Instagram would allow one minute previews of IGTV videos on the While the Facebook Watch launch didn’t go as expected main Instagram feed, users (and companies) started taking (only 140 million people daily are watching the videos notice. and shows, which sounds huge, but isn’t compared to the platform’s 1.6 billion daily actives overall). Still, it looks like Unlike your other Instagram videos, IGTV videos can be Facebook is going to make another attempt in 2020, so 10-60 minutes long. This offers a great video marketing let’s see what that means for video marketing. opportunity to do interviews, behind-the-scenes features and much more. Twitter The company recently announced it would stop running These are just a few of the changes you can expect to see political ads, and is updating its global privacy policy to give across the major platforms this year. I’m sure there will users more information about what data advertisers might be many more as the year goes by, as things are always receive. changing! To effectively promote your business on social media in 2020, it’s essential to not only understand social We’re also wondering what the company's vice president media trends but to embrace them. 14 Atlanta Business Journal | Winter Issue | 2020
[FINANCE] By Charles Merritt, Jr. “Earning cash back on everyday purchases can provide extra funds to invest, splurge on a family vacation or put Keeping Your Finances a down payment on a new car,” Gaughan said. “Whatever your financial goals are, a rewards card can help you get Fresh Throughout the closer to achieving them.” Reduce the Number of Credit Cards in Your Year Wallet F A Bank of America survey found 52% of Americans or many Americans, reaching and maintaining weigh down their wallets with multiple cards to earn financial stability is a goal that tops their checklists. rewards across different categories. By choosing a However, the strategies necessary for achieving flexible credit card that allows you to earn benefits that goal can quickly fall by the wayside. across various categories, you can consolidate and eliminate the need to juggle a variety of rewards cards. Consider these tips from Bank of America Credit Cards One flexible card option is the Bank of America Cash Executive Jason Gaughan that you can put in place to help Rewards credit card, which allows you to choose from one keep your finances in check throughout the year. of six categories – gas, online shopping, dining, travel, drug stores or home improvement – to earn 3% cash back Make Financial Goals on purchases each month along with 2% cash back at More Attainable grocery stores and wholesale clubs, up to $2,500 each The key to achieving financial goals is to make them quarter. Cardholders also earn 1% cash back on all other measurable. Try to focus on achievable outcomes that purchases. Cards such as this reward all your purchases, slowly push you in the right direction financially. For especially those in the places where you spend most example, if you are planning to make a large purchase, frequently so you can maximize your cash back. give yourself a specific, short-term goal like saving $50 from a paycheck so you can effectively measure your Cut Unnecessary Spending and Tackle Debts progress and build toward your purchase over time. If you’re dreaming of financial freedom, a budget is one of the first steps toward getting there. Start by reviewing Redeeming your credit card rewards wisely can also bank and credit card statements from at least the past help you more seamlessly reach your financial goals. three months to gain a better understanding of your Some cards allow you to redeem cash rewards directly spending habits and identify areas you could improve. into a checking or savings account or to apply to your While cutting back on non-essentials is typically a good credit card balance. In some cases, rewards can also be place to start, this is also an opportunity to identify areas applied into longer-term investments like 529 accounts for you can get better deals by switching providers for college savings or a retirement fund, letting your everyday things like car or homeowner’s insurance as well as your spending help fuel your future goals. cellphone, internet and other home services. Find more solutions at BankofAmerica.com. 16 Atlanta Business Journal | Winter Issue | 2020
[COVER STORY] Mike Bell Chief Executive Officer POP Displays USA Making a Difference in the East Point Community By Lynn Isaac Atlanta Business Journal | Winter Issue | 2020 17
2018 [COVER STORY] marked a new phase in the Point. Mr. Bell explained that part of the reason for the career of Mike Bell as he move was to “take advantage of the superior logistics took on the role of Chief network, gain more flexibility for growth and expansion, and Executive Officer of POP to help get our costs in line to compete more effectively Displays USA. In a short period of time, he is reestablishing in a global industry”. Job tax credits and a collaboration the company’s leadership position in the retail point of with local and state economic development teams also purchase display market. The company recently opened played a part in the decision to move to East Point. a new manufacturing and distribution facility in East Point, While deciding on the final location for the facility, POP Georgia and this move is already positively affecting the Displays was provided with a $300,000 Regional Economic community in a major way. Business Assistance (REBA) grant from the Fulton County Development Authority. This grant acts as an “incentive Mr. Bell is a visionary who brings an impressive to help “close the deal” when companies are considering background to his role of CEO at POP Displays. It Georgia and another state for their location or expansion.” encompasses various aspects of manufacturing, packaging In addition to this location, they also maintain offices as well and displays, and third- as their design and engineering party logistics. He began studio in Rye Brook, New York. his professional career As a result of the move to the at The Clorox Company area, POP Displays will hire where he held various approximately 280 full-time positions progressing positions and 165 temporary his way throughout the employees for the company’s company. Next, he worked anticipated growth. at KIK Custom Products, The Scotts Miracle-Gro POP Displays USA was Company, XPO Logistics, established in 1953 and is and We Pack Logistics. headquartered in Rye Brook, Each of these companies New York. Initially, it began helped in developing a solid as a direct manufacturer for foundation for his business the infant display industry. development, operations They were the first full- management, and executive service manufacturers in the leadership skills which aided business. Most recently, they in his transition to CEO decided to invest in facilities of POP Displays. When and equipment that would asked why he decided to boost their flexibility and make his latest move, he manufacturing integration responded “I decided to capabilities. Their vision is two- join this company because fold: “to be recognized as best- I saw the combination in-class for permanent display of a strong reputation solutions, and to develop and in the industry, and an deliver desirable, feasible, and opportunity to put my skills sustainable merchandising to work in making it a more solutions”. efficient and sustainable enterprise.” His proven When walking into a typical success in partnering with retail or grocery store, one private equity firms and will likely notice product key stakeholders to quickly displays that visually highlight assess a situation, develop their items for sale. Those an improvement strategy, products are not arranged and put the company on a successful trajectory is a key that way by accident—visual merchandising is being used attribute for POP Displays. to help the products sell themselves. That is where the expertise of POP Displays come into play. The company The East Point area has been growing consistently over specializes in taking an innovative approach to design the past few years. Various businesses, from retail to and develop custom merchandising solutions in mixed restaurants to industrial, have been eager to be a part of materials to help retailers and brands grow. Although this robust region. One of the most impactful additions there are other companies in the display business, POP to the area is POP Displays. In March of this year, the Displays incorporates interactive technology that fuses company announced their decision to invest approximately physical and digital technology to help navigate the $7.9 million into Fulton County by opening their new buying process of customers. They also took the lead in manufacturing, production, and distribution facility in East being the first to utilize LED lighting in cosmetic displays. 18 Atlanta Business Journal | Winter Issue | 2020
[COVER STORY] What differentiates them is that they “challenge the status quo and think differently in order to drive shopper engagement and address retailer needs”. According to Mr. Bell, POP Displays has the “ability to customize solutions for our partners, and to provide insights and analysis on how various display alternatives will perform in the marketplace”. The company has put a lot of emphasis on providing customers with innovative merchandising solutions as well as incorporating a way to engage shoppers and create a memorable shopping experience. This has truly paid off for POP Displays. Their long client list is very impressive and continues to grow. Some of the major heavy hitters include L’Oreal, Maybelline, CVS, Walmart, Sally Beauty, Revlon, and Physician’s Formula, just to name a few. They have been awarded nearly 200 Outstanding Merchandising Awards including Display of the Year, Global Shop awards as well industry recognition. In November, POP Displays accomplished a major feat with the launch of H-E-B supermarket’s new in-store beauty boutique in San Antonio, TX. They were very instrumental in manufacturing all of the store fixtures, the overall store design, and creating an interactive, hands-on shopping experience for customers. This store-within- a-store, called Beauty by H-E-B, is a 4,000 square foot boutique in the H-E-B supermarket. It houses an expanded selection of beauty and personal care products in four different sections: color cosmetics, hair care, naturals, and skin care. With a key focus of product trial, customers can experience mirrored testing stations, digital screens displaying instructional videos, as well as a mirrored, voice- activated screen allowing shoppers to take photos to share on social media. Atlanta Business Journal | Winter Issue | 2020 19
[COVER STORY] This is one of many examples of how POP Displays is assisting retailers in upping their game to compete in the beauty and retail industry. Since taking the helm at POP Displays, Mr. Bell has helped the company significantly increase revenues; and tripled EBITDA to a new company record. He leads a team of 350 employees, and has now moved the manufacturing and distribution center to a state-of-the-art facility. He stated, “now that we are in Atlanta, our goal is to grow, and to bring the benefits of our restructuring and relocation to our customers who have been incredibly supportive throughout the process. POP Displays is not only creating innovative displays and creating new jobs in East Point, they continue to take an active part in the communities where they exist. They have donated tools and materials to Habitat for Humanity, and partnered with L’Oreal to support sourcing that meets their ethical, diversity, and philanthropic goals. They have also worked with WestHab in assisting those in need find employment, and have worked with WestCop to help low income, at-risk individuals become self-sufficient. The company serves a broad national and global network of customers. Their focus is on developing their “new two location strategy, which gives us the capacity and flexibility to meet our needs for the near future.” Their plans involve continuing to anticipate customer’s needs and striving to stay on the leading edge of consumer behavior. “POP Displays has always been an industry innovator, and we intend to continue that process through the application of new materials and processes to make product presentation more efficient and seamless.” 20 Atlanta Business Journal | Winter Issue | 2020
Professional Designs • Professional Displays Professional Staff • Expect More than Displays Plant and Warehouse 4505 North Commerce Drive, East Point, GA. 30344 popdisplaysusa.com | #abjdigital We create innovative, effective engagement. Our design and development of custom, permanent merchandising solutions in Mixed materials help brands and retailers grow.
[A R O U N D T H E C I T Y ] Exhibit at City Hall to honor children of the Atlanta Child Murders By Ann Almond T he Mayor’s Office of Cultural Affairs and the Atlanta Children’s Memorial Taskforce showcased a curated gallery exhibition of artworks from the more than 100 submissions by Atlanta visual artists for the Atlanta Children’s Memorial Portraits. The exhibition is displayed in the Mayor’s Gallery at City Hall from January 16th to February 6th, 2020. In addition, the winning artist Dwayne Mitchell portraits memorializing the children will be 22 Atlanta Business Journal | Winter Issue | 2020
displayed in the Atrium of Hartsfield-Jackson International Airport from May 28 - July 22, 2020. Last year, Mayor Keisha Lance Bottoms issued an Administrative Order to establish the “Mayor’s Advisory Committee: Atlanta Children’s Memorial Taskforce”. The Task Force was comprised of mayoral appointees from the community and was charged with determining an appropriate acknowledgment of the lives cut short during the Atlanta Child Murders. The Atlanta Children’s Memorial Portraits was one of two projects determined by the Task Force to acknowledge the memory of the lives lost. The second project, the Atlanta Children’s Memorial Eternal Flame, is currently under review and will be installed on the grounds of Atlanta City Hall. Photo Credit: Sylvia McAfee – City of Atlanta Atlanta Business Journal | Winter Issue | 2020 23
[B U S I N E S S P R O F I L E ] Roberta Abdul-Salaam Marta - Board Member Active community leader that's devoted to achieving equality for the disenfranchised R By Wendy Haynes-Reynolds oberta Abdul-Salaam is touted that, “Since first expanding someone with an obvious to Clayton County in 2015, MARTA desire to bring the objectives service has changed the lives of individuals in alignment of thousands of residents. This with community objectives. She continued expansion shows a strong has a long and varied professional commitment to community and career, having held positions in the economic development for one of administrative field, serving in a metro Atlanta’s fastest-growing areas.” paralegal capacity, as well as being a legislator. Rep. Abdul-Salaam has The high-capacity transit line would always been active in the community be comparable to commuter railroads and devoted to achieving equality found in cities like New York, Boston, for the disenfranchised. When asked Chicago and Seattle. Commuter where her dedication comes from, she rail features diesel-powered trains stated, "When we improve the status that could be bigger and faster than of the least of these, everyone else MARTA’s existing electric rail vehicles automatically does better." and health, it provides critical support and the trains can seat twice as many during emergencies and disasters, it passengers as MARTA’s existing A native of Riverdale, Georgia, is mobility for small urban and rural trains. Also, commuter trains average Roberta Abdul-Salaam has always areas, it is a catalyst for increased 5-10 mph faster than the existing demonstrated a passion for uniformity, real estate values and development, ones. The line would parallel existing clarity, equal opportunity, and service. it provides access for all ages, and Norfolk Southern railroad tracks, using Accordingly, in reference to voting, it connects people with essential the same right of way and thereby she has been diligent and profoundly health and human services. All these reducing construction costs. instrumental in the representation, things positively impact economic education, and empowerment of development and opportunities, not The MARTA Board also agreed to marginalized individuals whose to mention, the demand for transit upgrade bus Route 196 to BRT. The voices have traditionally fallen by the continues to grow, and rightly so. line carries some 3,800 passengers wayside. on an average weekday between Last year, the MARTA Board of Southlake Mall and College Park Ms. Abdul-Salaam has served on Directors approved plans for a Station and when it’s upgraded, buses numerous boards, committees, and Clayton County passenger rail line may operate in an exclusive lane or subcommittees over the span of her that supporters hope will transform get priority at stoplights to speed up career. She has helped so many commuting on the south side of service. Finally, the board agreed to people in so many ways who may metro Atlanta. The line would stretch continue analyzing transit options for never have gotten the results that they 22-miles from MARTA’s East Point other busy corridors, including Tara desired without her input. So, it was no Station to Lovejoy, via Jonesboro, Boulevard. surprise that in 2015, someone with and if all goes well, construction could her passion and expertise for service get under way in 2023, with service Since MARTA began operating and progression was welcomed to the beginning in 2027. The board also local bus service in Clayton County, board of Metropolitan Atlanta Rapid approved plans for a new BRT route ridership has grown substantially Transit Authority (MARTA). from Southlake Mall to College Park and because of that, it is hard to Station and it agreed to continue disagree with Rep. Abdul-Salaam For Rep. Abdul-Salaam, public studying other transit options for the when she says that these new public transportation is the perfect fit for county. transportation initiatives would be several reasons: it helps build a nothing less than a win-win for the strong economy, it conserves energy These moves are a very good sign residents of Clayton County, Georgia and reduces oil dependence, it that, after decades of stagnation, —and for visitors, too! relieves congestion, it protects the transit expansion is gaining steam environment by improving air quality across metro Atlanta. Abdul-Salaam 24 Atlanta Business Journal | Winter Issue | 2020
[B U S I N E S S P R O F I L E ] John Ahmann President & CEO Westside Future Fund Improving Atlanta's historic Westside collectively F By Ann Almond or more than 25 years, John philanthropic partners who believe in Ahmann has been driven by the future of Atlanta’s Westside and the determination to improve are committed to helping Historic the way communities and Westside neighborhoods revitalize institutions function in Atlanta. From and develop into a community Dr. King his early days working in Washington, would be proud to call home. D.C., to his positions with private, governmental, and organizational It was launched by the Atlanta entities in the Atlanta area — including Committee for Progress (ACP) in his eight years as an elected school December 2014, with the strong board official in Decatur — he has leadership support of former Atlanta focused his energy on solving the Mayor Kasim Reed. Recognizing the big problems whose resolutions can long-term inequity in Atlanta’s Historic ultimately change Atlanta’s trajectory. Westside, the ACP committed to He has worked primarily behind the fostering long-term transformational scenes, bringing together diverse change through a collaborative stakeholders and managing initiatives approach to be led by the WFF. Twice through to fruition, and has had a transportation, education, arts a month, on the 1st and 3rd Fridays, hand in some of the region’s most and culture, the environment, and WFF hosts the Transform Westside important public policy initiatives and legislative affairs. In 2003, John bought Summit: A “town-hall” meeting created cross-sector collaborations. Along the the majority interest in a local public to foster connection, collaboration, and way, John has built a vast network of affairs firm, and in 2006 he established communication amongst community individuals who are impacting Atlanta Ahmann, Inc. While in private practice members around revitalization efforts. and its future. in 2004, John began his engagement The next Summit meeting is on Friday, as the outsourced Executive Director February 7th at The Gathering Spot John was hired by the Atlanta of the Atlanta Committee for Progress and is free and open to the public Committee for the Olympic Games (ACP), a group of top CEOs and https://www.westsidefuturefund.org/ as the Program Coordinator of university presidents that advises and events Government Relations. He was soon supports the mayor on priorities critical promoted to Manager of Federal and to Atlanta’s economic vitality. While Additionally, at the core of the State Government Relations where with ACP, he was heavily involved Westside Future Fund’s mission is its he worked with officials from four in launching the Atlanta Beltline dedication to the past, present, and federal government offices, including acquisition of the Martin Luther King future residents of the four Historic the White House. Following the 1996 Jr. Personal Collection and the 2015 Westside neighborhoods. These Olympic Games, John worked at Renew Atlanta Bond Program, and neighborhoods include the world’s Edington & Wade, a public affairs firm, ACP’s Westside Redevelopment Task largest consortium of historically and then Georgia’s Department of Force that lead to the launch of the black colleges and universities, have Industry, Trade and Tourism (GDITT, Westside Future Fund (WFF) wwww. a rich historical narrative of black now the Department of Economic westsidefuturefund.org. Atlanta academic, religious, political, Development), where he led and and business leadership, and were managed strategic planning teams. John’s unwavering commitment home to Dr. Martin Luther King, Jr., From there he moved into GDITT’s to Atlanta and deep knowledge of Julian Bond, Maynard Jackson, and newly created position of Deputy specific areas such as education, other luminaries of the Civil Rights Commissioner for Strategic Planning economic development, infrastructure, Movement. and Research. and local fiscal policy make him a unique presence in Atlanta’s change John is a native son. He was born at In 2000, John was hired by the Metro landscape. He is honored to serve the Grady Hospital in Atlanta in 1965, was Atlanta Chamber to serve as its board of WFF as its President & CEO. one of Paideia School’s first graduates Senior Vice President of Community in 1983, and earned his BA in Political Development. There he oversaw The WFF is a nonprofit formed Science from Emory University in the Chamber’s initiatives regarding by Atlanta’s public, private, and 1987. Atlanta Business Journal | Winter Issue | 2020 25
[B U S I N E S S P R O F I L E ] Mayor Angelyne Butler City of Forest Park Embracing change: The largest city in Clayton County By Wendy Haynes-Reynolds A s far back as she can obvious with unusually severe storms, remember, Angelyne Butler hotter weather, colder weather, more knew that not only did she droughts, etc., 3) there was explosive have the ability to lead and growth in online companies such as serve, but also the desire. On many Google, Facebook, LinkedIn, eBay, occasions she has stated that helping and PayPal, 4) a revolution in the others gives her more satisfaction way we work occurred, including than words can convey, and as widespread acceptance of flex-time, such, despite life's ups and downs, work from home, and freelancing, and the Forest Park mayor has always 5) housing prices grew beyond most functioned in her faith. young people's reach. Her efforts and dedication have not To that end, it is Mayor Butler’s desire gone unnoticed and are exactly what to address some, if not all of these has led her to become the first person issues. She envisions the facilitation of of color to hold the seat. Needless to “Mayor of the Year 2020”. When asked live/work/play communities in Forest say, she’s encountered challenges, the what impact this designation would Park, as the research suggests that first being the immense pressure of have on her, she responded, “It would Millennials enjoy and want this, as simply being— the first. As expressed mean the world to me, as it would be well as the creation of green spaces by Mayor Butler, one of the most humbling accolades for dog parks. Mayor Butler is looking I could personally receive. It would towards attracting and establishing “I realize that I am not undoubtedly be one of, if not the a wi-fi café where Millennials can at liberty to make some greatest, tribute of my life. This award, gather and not only interact with their of the same missteps as more than any one accomplishment, peers, but also with other generational my predecessors; or any points more so towards the citizens groups— a kind of holistic, communal missteps, for that matter. and residents of this great city; those approach. As she has stated, “We It makes me keenly aware who thought enough of me to elect me must also build Millennial-ready that there are those who as Mayor. It speaks to the teamwork housing, which means housing that is would seek to use my race of The Development Authority, The technology-ready, simple yet usable, against me. Conversely, Urban Redevelopment Agency and the and easily accessible to those other being situated in this City Council, all of which makes this prementioned resources.” unique position has allowed honor a reality. Therefore, while my me to dispel some of the name may be on the award, it should In conclusion, Mayor Angelyne negative stereotypes of also bear the name of each and every Butler is a force to be reckoned with, black women in leadership resident of Forest Park because it knowing that as phenomenal an and this challenge is one speaks to the respect that the city so accomplishment of being the first that I particularly welcome, deserves.” is, being significant and having a embracing the role of change noteworthy impact on those in which agent for myself, my daughter Millennials comprise roughly a quarter she has been elected to serve is her and every young black girl of the U.S. population and as a main focus. Representing the city who aspires to greatness. I member of this generation, one area and residents of Forest Park, Ga count it as an honor to pave of Mayor Butler’s focus is on issues with dignity and respect is indeed the way for those strong pertaining to Millennial concerns. her utmost priority. To top it off, she black women who will come This group of Americans grew up and continues to make her family proud. All after me.” began their careers in a time when, in all, a shining example of “Mayor of amongst other things, 1) almost every the Year”. With this kind of progressive thinking home (except for third-world countries) and determination, Angelyne Butler had an internet connection and a is honored to have been nominated computer, 2) global warming became 26 Atlanta Business Journal | Winter Issue | 2020
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