Creating value - Associated British Foods

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Creating value - Associated British Foods
Annual Report 2021

Creating value
Creating value - Associated British Foods
2021 GROUP FINANCIAL HIGHLIGHTS

Group revenue                    Adjusted operating                 Adjusted profit
                                 profit                             before tax

£13.9bn                          £1,011m                            £908m
(2020: £13.9bn)                  (2020: £1,024m)                    (2020: £914m)

Adjusted earnings                Dividends per share                Special dividend
per share                                                           per share

80.1p                            26.7p                              13.8p
(2020: 81.1p)                    (2020: Nil)

Gross investment                 Net cash before                    Net debt including
                                 lease liabilities                  lease liabilities

£721m                            £1,901m                            £1,380m
(2020: £641m)                    (2020: £1,558m)                    (2020: £2,081m)

Operating profit                 Profit before tax                  Basic earnings
                                                                    per share

£808m                            £725m                              60.5p
(2020: £810m)                    (2020: £686m)                      (2020: 57.6p)

CONTENTS

Strategic report                                 Governance
IFC   2021 Group financial highlights            96    Chairman’s introduction
IFC   At a glance                                98    Board of Directors
1     Introduction                               100   Corporate governance
12    Chairman's statement                       117   Directors’ Remuneration Report
16    Chief Executive's statement                136   Directors’ Report
18    Our business model and strategy            139   Statement of directors’ responsibilities
20    Key performance indicators                 140   Independent Auditor’s Report
22    Operating review
22        Grocery
32        Sugar
                                                 Financial statements
                                                 150 Consolidated income statement
40        Agriculture
                                                 151 Consolidated statement of
46        Ingredients
                                                     comprehensive income
52        Retail
                                                 152 Consolidated balance sheet
62    Financial review
                                                 153 Consolidated cash flow statement
65    Section 172 and our stakeholders
                                                 154 Consolidated statement of changes
72    Responsibility
                                                     in equity
86    Climate-related Financial Disclosures
                                                 155 Significant accounting policies
      (TCFD)
                                                 161 Accounting estimates and judgements
88    Principal risks and uncertainties
                                                 162 Notes forming part of the
95    Viability statement and going concern
                                                     financial statements
                                                 214 Company financial statements
                                                 222 Progress report
                                                 223 Glossary
                                                 224 Company directory
Creating value - Associated British Foods
INTRODUCTION

Creating value
together
Associated British Foods is a highly
diversified group, with a wide range of
food and ingredient businesses as well
as our flagship retail brand, Primark. We
are united by our purpose to provide safe,
nutritious and affordable food, and clothing
that is great value for money.
Together, as ABF, we work hard every day to
create long-term value for our stakeholders,
from our customers, employees and suppliers
to our shareholders.
In our annual report this year we highlight
how we create value across our businesses –
innovating, growing, collaborating and
investing to ensure we continue to deliver
ever more sustainable growth.

All photographs in this report complied with the relevant COVID-19 guidelines at the time in the
countries in which they were taken.

                                            Associated British Foods plc Annual Report 2021        1
Creating value - Associated British Foods
AT A GLANCE

Our operating businesses

       Grocery                                  Sugar                                     Agriculture
Our grocery brands occupy leading        AB Sugar is one of the largest sugar      AB Agri is a leading international
positions in markets across the globe.   producers in the world. Illovo is the     agri-food business operating across
In the UK, nine out of 10 households     largest sugar producer in Africa and      the supply chain, producing and
use our brands.                          British Sugar is the sole processor of    marketing animal feed, nutrition and
                                         UK sugar beet.                            technology-based products.

Revenue            Adjusted operating    Revenue             Adjusted operating    Revenue           Adjusted operating
                   profit                                    profit                                  profit
£3,593m            £413m                 £1,650m             £152m                 £1,537m           £44m
(2020: £3,528m)    (2020: £437m)         (2020: £1,594m)     (2020: £100m)         (2020: £1,395m)   (2020: £43m)

About us

 53                             128,000                         9 out                          One of
 countries operated in,
 across Europe, Africa,
                                employees
                                                                of 10                          the largest
 the Americas, Asia and                                         UK households use              sugar producers in
 Australia                                                      our grocery brands             the world

 UK’s                           2.8m                            One                            53%
 largest                        meals provided through
                                surplus food donations          of the                         of our total workforce
                                                                                               are women
 animal feed
 business
                                to foodbanks
                                                                leading
                                                                suppliers of specialty
                                                                yeast ingredients
                                                                globally

Our brands
Creating value - Associated British Foods
Our values

                                                                                                                     ev
                                                                                                                cting eryone
                                                                                                          s   pe dignity    ’s
                                                                                                       Re

                                                                                                                                  Actin
                                                                                              rigour
                                                                                         Delivering

                                                                                                                                   integrity
                                                                                                                                        g with
                                                                                         with
                                                                                                         Pr                  gh
                                                                                                           og
       Ingredients                                  Retail                                                      ressing throu
                                                                                                               collab ration
                                                                                                                     o
Our Ingredients businesses are leaders      Primark is one of the largest fashion
in yeast and bakery ingredients and         retailers in Europe and the largest
                                                                                      See pages 18 to 19 for more on our
supply specialty ingredients to the         clothing, footwear and accessories
                                                                                      values and how we operate.
food, nutrition, feed and                   retailer by volume in the UK. In total,
pharmaceutical industries.                  we have 398 stores in 14 countries,
                                            including the United States.

Revenue            Adjusted operating       Revenue             Adjusted operating
                   profit                                       profit
£1,508m            £151m                    £5,593m             £321m
(2020: £1,503m)    (2020: £147m)            (2020: £5,895m)     (2020: £362m)

 31                                One of                          100%                                        £39m
 community clinics and
 hospitals serving                 the largest                     of the UK’s sugar
                                                                   beet crop processed
                                                                                                               invested in safety risk
                                                                                                               management, of which
 communities adjacent              fashion retailers in            by British Sugar                            24% was dedicated to
 to our Illovo Sugar               Europe                                                                      COVID-19 safety
 plants in Africa                                                                                              measures

 One of                            79%                             544,000                                     >1m
 the largest                       of the waste we
                                   generated was sent for
                                                                   people’s lives improved
                                                                   since the launch of
                                                                                                               people in the Primark
                                                                                                               supply chain
 food manufacturers                recycling, recovery or          Twinings’ Sourced with
 in the UK                         other beneficial use            Care programme
Creating value - Associated British Foods
Innovating
together

           Grocery
    Twinings
    As interest in health and wellbeing grows
    among consumers across the globe,
    we have continued to expand our range
    of Twinings teas, with innovative new
    blends and flavours to meet this demand.
    Retailing as Twinings Superblends in the
    UK and US, Twinings Live Well in Australia
    and La Tisanière in France, performance
    is exceeding our expectations.
    In the UK, Superblends is growing strongly
    year-on-year and in the US we expanded
    our offering with a new range, fortified with
    vitamins or minerals. In Australia, we are
    well-placed to become a leading brand for
    wellbeing drinks and in France we became
    the leader in the ‘teas and herbs’ category,
    driven by our organic benefit-led range
    including herbs such as guarana, turmeric,
    basil and lemongrass.

    See pages 22 to 31 for more on Superblends
    and Grocery performance this year.

2   Associated British Foods plc Annual Report 2021
Creating value - Associated British Foods
Associated British Foods plc Annual Report 2021   3
Creating value - Associated British Foods
Growing
together

           Sugar
    Illovo Sugar Africa
    Illovo Sugar Africa delivered an
    exceptional performance this year, driven
    by operational efficiencies and capitalising
    on strong market growth opportunities
    across our six countries of operation –
    Eswatini, Malawi, Mozambique, South
    Africa, Tanzania and Zambia.
    Domestic market sales increased
    by 60,000 tonnes to approximately
    1.2 million tonnes in the year. Regional
    sales were also strong, with a further
    245,000 tonnes of sugar delivered to
    neighbouring countries, building our
    #AfricanSugar4AfricanMarkets strategy
    of becoming the supplier of choice in the
    markets of central and southern Africa.

                         1.45m
                         tonnes
                          sold in domestic
                          and regional
                          African markets

    See pages 32 to 39 for more on Illovo and
    Sugar performance this year.

4   Associated British Foods plc Annual Report 2021
Creating value - Associated British Foods
Associated British Foods plc Annual Report 2021   5
Creating value - Associated British Foods
Collaborating
together

           Agriculture
    AB Neo
    In September 2020, AB Agri launched a
    specialist neonate nutrition business – AB
    Neo – which focuses on the essential
    and very particular needs of young
    farm animals.
    AB Neo manufactures a range of products
    for piglets, calves and poultry, helping our
    customers provide the best start in life for
    their animals.
    We currently produce over 200,000 tonnes
    of animal feed for young animals every
    year, with manufacturing in Denmark,
    Poland, Spain and the UK. Our growth
    strategy is focused on moving into
    new geographies.

                           200,000
                           tonnes
                           of feed for young
                           animals produced
                           this year
    See pages 40 to 45 for more on AB Neo
    and Agriculture performance this year.

6   Associated British Foods plc Annual Report 2021
Associated British Foods plc Annual Report 2021   7
Investing
together

           Ingredients
    AB Mauri and
    ABF Ingredients
    Our specialty ingredients businesses,
    AB Mauri and ABF Ingredients, continued
    to invest this year with the opening of two
    new state-of-the-art facilities to support
    their future growth and development.
    AB Mauri opened a new Global Technology
    Centre in the Netherlands (pictured right),
    which provides an international hub for our
    research and development in bakery and
    yeast ingredients. It is at the cutting edge
    of bakery capability and reinforces
    AB Mauri’s position as a market leader in
    bakery and yeast ingredients.
    AB Enzymes, part of ABF Ingredients,
    opened a pilot plant at the manufacturing
    site in Rajamäki, Finland. This new plant
    significantly increases our capability
    and capacity to validate and optimise a
    wider range of new concepts before
    full-scale production.

                         2 new
                          research and
                          development
                          facilities opened
                          in the year

    See pages 46 to 51 for more on the research
    and development centres and Ingredients
    performance this year.

8   Associated British Foods plc Annual Report 2021
Associated British Foods plc Annual Report 2021   9
More sustainable
together

            Retail
     Primark
     More sustainable fashion,
     affordable for all
     At Primark, we believe that more
     sustainable fashion should not have to
     come with a high price tag for people or
     our planet. We have been on a journey
     for more than a decade to build a more
     sustainable business, but we will go
     further and faster, using our size and
     scale to make a real difference.
     That is why this year we have launched
     the Primark Cares sustainability strategy.
     Our priorities are to minimise fashion
     waste, reduce our impact on the planet
     and improve the lives of the people who
     make our clothes.

     See pages 52 to 61 for more on Primark Cares
     and Retail peformance this year.

10   Associated British Foods plc Annual Report 2021
Associated British Foods plc Annual Report 2021   11
CHAIRMAN’S STATEMENT

Chairman’s statement

12   Associated British Foods plc Annual Report 2021
The economic effects of the measures taken by governments
to restrict the COVID-19 pandemic were evident in the financial
results for our last financial year and in the results for this
financial year. The Board recognises that a Group of our scale
and significance has responsibilities to many stakeholders.
I want to say thank you once again to every employee for
their hard work and determination in these difficult times.

Sales and profit for the Group this          We invested £721m in our businesses           This year we have extensively engaged
financial year were again below pre-         this year. We made good progress with a       with our investors on the key ESG factors
COVID levels and this was driven by the      number of major capital projects: work to     for the Group and our strategy and
results for Primark, where a third of its    recommission the Vivergo bioethanol           governance in relation to these. We
available trading days were lost as a        plant in the UK; a major new animal feed      provided an in-depth review of Primark’s
result of store closures due to the public   mill in Western Australia; and a number       processes to provide assurance of its
health measures taken in our major           of capacity increases including bakery        supplier practices and of Primark’s
markets. The Primark management and          production in Australia and yeast             sustainability strategy, Primark Cares,
operational teams demonstrated agility in    production in Brazil. In Primark, we          designed to reduce its impact on the
responding to both the fast changing and     continued to increase retail selling space    environment and to improve the lives of
wide range of trading restrictions applied   with the opening of 15 new stores and         people in its supply chain. A new
to our stores over the year. The strength    developed our presence in the important       customer campaign was launched in
of Primark’s sales after the reopening of    US and Central European markets. We           September to highlight Primark’s
all our stores in the spring demonstrated    made progress in the development and          commitment to make more sustainable
the relevance and appeal of our value-for-   implementation of new inventory               fashion affordable for all. The March and
money offering. Growth in our food           management and point of sale systems          September presentations are available on
businesses continued this year with a        across the store estate. The expansion        our website. A further briefing is due to
combined increase in revenue of 5%           of our state-of-the art warehouse in          be held in early 2022 and will focus on
and increase in adjusted operating           Roosendaal in the Netherlands                 the environmental factors that are most
profit of 10% this financial year, at        was completed.                                material for the Group.
constant currency.
Importantly, during this difficult trading   Our Responsibility and ESG                    Results
year, we maintained our focus on building    Our Company was founded with a                Revenue for the Group of £13.9bn was in
for the future.                              conviction that acting responsibly and        line with last year at actual exchange
In Grocery, we continued to build our        with integrity is the only way to build and   rates and was 1% ahead at constant
brands with a number of new product          manage a business over the long term.         currency. All our food businesses
introductions and wider international        The belief that companies do well when        delivered growth and in aggregate sales
distribution. We made significant            they act well is deeply ingrained in all of   were 5% ahead of last year at constant
progress with the expansion of Twinings      us, from the Board and the leadership         currency. Primark sales in both years
in Wellness teas, Ovaltine growth in         team, across all our businesses and at all    were impacted by trading restrictions and
China, Brazil and Switzerland, the           levels of our workforce. We have a clear      store closures as a result of government
overseas development of Patak’s and          sense of our social purpose. We exist to      measures taken to contain the spread of
Mazzetti and the continuing development      provide safe, nutritious and affordable       COVID-19. The periods of closure were
of Yumi’s in Australia. In Ingredients,      food and to provide quality, affordable       longer this year compared to the last
we made major steps to build our             clothing to hundreds of millions of           financial year and sales declined by 5% at
development capability and opened new        customers worldwide.                          constant currency as a result.
technology development centres for our       We have a strong belief in our duty to        Adjusted operating profit this year of
bakery ingredients and enzyme                respect the dignity of everyone who           £1,011m was broadly in line with last
businesses. Our yeast joint venture with     works for us, both within our workforce       financial year. For the full year the
Wilmar International in China became         and in our supply chains. We have a firm      strengthening of sterling against our
operational this year, progress was made     commitment to operating under the             major currencies has led to a translation
on building a major new yeast facility and   highest standards of corporate                loss of some £36m. The adjusted
we expect strong growth from this            citizenship, acting as a good and             operating profit for Grocery, Sugar,
business in the future.                      supportive neighbour to the communities       Agriculture and Ingredients combined
                                             around us while recognising our wider         increased by a strong 10% at
                                             obligations to society as a whole. Our        constant currency. Primark operating
                                             2021 Responsibility Update details the        profit margin improved this year with an
                                             actions we continue to take to invest in      adjusted operating profit of £415m,
                                             our people, support society, strengthen       before repayment of job retention
                                             supply chains and respect our                 scheme monies of £94m, which
                                             environment. To see how we make a             compared to £362m last financial year.
                                             difference, please download this update,
                                             at www.abf.co.uk/responsibility.

                                                                             Associated British Foods plc Annual Report 2021       13
CHAIRMAN’S STATEMENT continued

The charge for net finance expense and                                                      The Board is pleased by the recovery in
other financial income declined to £103m
                                              Dividends                                     trading across the Group’s activities and
following the repayment of £25m of the        The Board decided not to pay any              the highly effective management of cash
private placement debt and there were         dividends relating to the 2020 financial      and reduction in financial leverage. As a
no RCF interest charges since the facility    year. This was due to the uncertainty of      sign of our confidence, the Board is also
was not drawn down this year. This was        cash flow for the Group as a result of the    declaring a special dividend of 13.8p per
another year where a lower proportion of      economic impact of COVID-19 on our            share, to be paid as a second interim
the Group’s profit was generated in the       businesses, especially driven by the          dividend at the same time as the
UK and Ireland because of the lower           unknown duration and extent of Primark        payment of the final dividend. We
Primark profitability and the Group’s         store closures. The scale of this             determined the amount of this special
adjusted effective tax rate was therefore     uncertainty was demonstrated by the           dividend such that, taken with the final
again elevated, at 28.1%, a small             cash outflow of some £800m                    dividend proposed for the 2021 financial
decrease from 28.8% last year.                experienced in the period March to May        year, the aggregate equates to the final
                                              2020. Uncertainty was particularly acute      dividend of 34.3p per share paid in
The Group’s net cash before lease             in April and November 2020 when the           respect of the 2019 financial year which
liabilities of £1.9bn this year compared to   Board considered the payment of an            was our highest ever final dividend
£1.6bn at the same time last year even        interim and then a final dividend for the     and was based on the Group’s
after another year in which the pandemic      2020 financial year.                          pre-COVID profitability. Total dividends
adversely impacted Primark’s trading.
                                              Although uncertainty remained at the          for the year are 40.5p per share.
This outturn reflects the strong cash
generating capability of the Group and        2021 half year, it was substantially lower    The payment date for the 2021 final
good working capital management.              as a result of the extensive roll-out of      dividend and second interim dividend will
                                              vaccinations, and so the Board decided to     be 14 January 2022 to shareholders on
The statutory operating profit for the year   declare an interim dividend. The dividend     the register on 17 December 2021.
at £808m was broadly in line with last        of 6.2p per share was based on the
year. It is stated after a net exceptional    proforma adjusted earnings per share in
non-cash charge of £151m this year            the first half of 18.5p which was net of a    A strong capital base
which mainly comprises impairments of         £79.4m charge for the job retention           The Board’s treasury policies are in place
£141m in property, plant and equipment        scheme repayments in respect of that          to maintain a strong capital base and
at our Spanish Sugar business,                period.                                       manage the Group’s balance sheet and
Azucarera, and other Sugar businesses,                                                      liquidity to ensure long-term financial
and was marginally lower than the             All our stores are now open, and are
                                                                                            stability. These policies are the basis for
£156m net exceptional charge last year.       mostly free of trading restrictions, and
                                                                                            investor, creditor and market confidence
Basic earnings per share were 60.5p, an       the food businesses are trading well. The
                                                                                            and enable the successful development
increase from the reported 57.6p              uncertainty around future cash flows is
                                                                                            of the business.
last year.                                    considerably lower than a year ago
                                              although the possibility of further trading   The financial leverage policy is that, in the
                                              restrictions cannot be ruled out. Our net     ordinary course of business, the Board
Board                                         cash before lease liabilities was £1.9bn at   prefers to see the Group’s ratio of net
We welcomed Dame Heather Rabbatts             the year end. The Board is proposing a        debt including lease liabilities:Adjusted
as a non-executive director of the            final dividend of 20.5p per share which       EBITDA to be well under 1.5 times at
Company with effect from 1 March 2021.        together with the interim dividend of 6.2p    each half year and year end reporting
Heather brings a wealth of experience         per share makes a total of 26.7p per          date. In exceptional circumstances, the
having held a number of executive and         share for the year, which is three times      Board will be prepared to see leverage
non-executive roles across local              covered by the adjusted earnings per          above that level for a short period of
government, infrastructure, media and         share of 80.1p for the year, in line with     time. At the end of this financial year, the
sports. She was the first woman to join       previous practice. The Board intends to       financial leverage ratio was 0.7 times.
the board of the Football Association. She    continue to have regard to a cover of         The Group also holds substantial net cash
continues to work in film and sports and      three times for regular dividends in the      balances which ensure that it has
is a non-executive director of Kier           ordinary course.                              sufficient liquidity to meet unforeseen
Group plc.                                                                                  requirements and at this financial year
                                                                                            end net cash balances, before lease
                                                                                            liabilities, amounted to £1.9bn.

14      Associated British Foods plc Annual Report 2021
The events of the last two years have                                                      We are seeing significant cost increases
clearly demonstrated the importance of
                                              Thank you to our employees                   in energy, logistics and commodities in
having sufficient financial resources and     At the end of another challenging year I     addition to the impact of widely reported
the credit strength to meet the               am proud of how our people have              port congestion and road freight
operational challenges faced by our           continued to respond to the many             limitations. Our businesses are working
businesses, and in particular Primark. We     challenges presented by COVID-19,            to offset the impact of these through
are pleased that S&P Global announced         whilst at the same time taking action and    cost savings. Where necessary, our
that they had assigned to the Group an        seizing opportunities for our future. The    food businesses will also implement
‘A’ grade long-term issuer credit rating,     strength of our culture shone through and    price increases.
with a stable outlook, which reflects the     our operating model of devolved decision
                                              making to each business and market           With the recovery in Primark’s
strength of each of the Group’s
                                              enabled us to respond very quickly and       profitability, we expect the Group’s
businesses, their diversity and ABF’s
                                              appropriately to local challenges. The       effective tax rate to fall next year to a
strong credit metrics underpinned by a
                                              responses this year were again a             level closer to pre-COVID rates.
conservative financial policy.
                                              testament to the dedication, skills and      We will continue to invest in building the
                                              ingenuity of our people. I will never be     capacity and capabilities of all our
Capital allocation policy                     able to thank all of them enough for their   businesses. We expect the improvement
Our priority is always to invest in our       extraordinary efforts during this time.      in Group profitability to deliver another
businesses, both organically and by                                                        year of strong cash generation.
acquisition, at an appropriate pace and
wherever attractive returns on capital can
                                              Outlook                                      Taking these factors into account, we
be generated. We see considerable             The lower Group profit in the last two       expect significant progress, at both the
opportunities to do this, both over the       financial years compared to the 2019         half and full year, in adjusted operating
short and the medium term, and across         financial year was driven by the extensive   profit and adjusted earnings per share for
all our businesses. Nevertheless, the         closure of Primark stores. All of our        the Group.
ability to invest our capital is inevitably   stores are now open and are mostly free
subject to the timing of opportunities and    of trading restrictions. There has been an
practical limits as to the amount that can    extensive roll-out of vaccinations against
be invested within a given timeframe. As      COVID-19 in all of the markets where         Michael McLintock
a result, the Board may from time to time     Primark operates and customers have          Chairman
conclude that it has surplus cash and         returned to our stores in large numbers.
capital. In making this assessment, the       Absent the reimposition of significant
Board will be mindful that financial          restrictions, we expect Primark trading to
leverage consistently below 1.0 times         continue to improve and for sales to
and substantial net cash balances at both     increase by at least the estimated £2bn
half and full year ends may indicate such     of sales lost due to store closures last
a surplus position.                           financial year. Primark will continue to
                                              expand its selling space next year, with
Surplus capital may be returned to            the most stores being added in two of
shareholders by special dividend or share     our key markets, Italy and Spain. The
buy-backs.                                    expected significant increase in sales
It is not possible to anticipate every        should lead to a sharp improvement in
possible set of circumstances and this        Primark’s adjusted operating margin,
policy must be subject to the Board’s         recovering to above 10%. Primark is not
discretion. Currently, uncertainty remains    immune to the challenges of supply
over the possible reintroduction of trading   chain, raw material cost and labour rate
restrictions related to COVID-19 and the      inflation. However, we currently expect
decision to declare a special dividend at     the impact of these to be broadly
the indicated level is made with this         mitigated by the transaction currency
in mind.                                      gain arising from the weaker US dollar,
                                              improved store labour efficiency and
                                              lower operating costs.

                                                                             Associated British Foods plc Annual Report 2021           15
CHIEF EXECUTIVE’S STATEMENT

Chief Executive’s statement

16   Associated British Foods plc Annual Report 2021
We have the people and the cash resources
to seize the opportunities ahead and look to
the future with confidence.

I am proud of how we responded to the         in existing markets. The international          placed on the High Street to take
many challenges presented by COVID-19         development of a number of our brands,          advantage of this as it continually evolves
this year. All of our people demonstrated     notably Patak’s and Mazzetti, continued.        its store design and in-store services
care, good judgement and immense              The adjusted operating profit for Grocery       and expands into new product ranges
hard work.                                    declined marginally, mainly due to              attracting existing and new customers to
                                              weaker corn oil margins at ACH. The             the business.
Our financial performance this year more
                                              development of our brands over the
than ever demonstrates the resilience of                                                      At the time of writing, all our stores have
                                              medium term is demonstrated by an
the Group. This comes from the strength                                                       reopened and are trading with only
                                              increase in adjusted operating profit of
of our brands, the diversity of our                                                           limited restrictions in some countries.
                                              12% over the pre-COVID levels of 2019,
products and markets, our geographic                                                          There has been an extensive roll-out of
                                              following a very strong profit increase of
spread, conservative financing and an                                                         vaccinations against COVID-19 in all the
                                              15% last year, at constant currency.
organisation design that permits fast and                                                     markets where Primark operates, and
flexible decision-taking.                     AB Agri performed well with progress in         customers have returned to our stores in
                                              both revenue and adjusted operating             large numbers. A post-pandemic
Group revenue was in line with last year
                                              profit. Growth was notable in China, our        equilibrium has not yet been reached.
at £13.9bn at constant currency, with the
                                              UK feed business AB Connect and in AB           However, like-for-like sales, compared to
reduction compared to pre-pandemic
                                              Neo, which specialises in feed for              pre-COVID levels, are steadily improving
levels driven by the loss of sales for the
                                              animals in the early stages of life, driven     as customers’ appetite to return to
periods in which Primark’s stores were
                                              by higher volumes and commodity prices.         shopping and city centres increases and,
closed. Adjusted operating profit of
                                              Ingredients’ sales were 4% ahead, and           over the medium term, as foreign and
£1,011m was broadly in line with last
                                              adjusted operating profit was 8% ahead          domestic tourism recovers.
year, which was also impacted by lost
                                              of last year at constant currency driven by
sales during the closures of                                                                  Next year, we expect Primark to increase
                                              strong trading at AB Mauri.
Primark stores.                                                                               sales significantly along with a sharp
                                                                                              improvement in adjusted operating
Our food businesses delivered another
strong performance this year and
                                              Primark                                         margin, recovering to above 10%, absent
                                              As we look back on two years of                 the reimposition of further restrictions on
throughout the pandemic we have
                                              disruption to Primark trading caused by         store trading. We see opportunities to
provided safe, nutritious food under the
                                              the COVID-19 pandemic, our confidence           reduce costs further, with lower
most extraordinary conditions, proving
                                              in the Primark business model is                operating costs from reduced lease costs
the value and resilience of our supply
                                              unaltered.                                      and the harnessing of technology in our
chains. The adjusted operating profit of
                                                                                              warehouses and stores. Additionally,
Grocery, Sugar, Agriculture and               There is no doubt that Primark, with its        Primark is investing to upgrade its digital
Ingredients combined increased by 10%,        reliance on a highly efficient store retail     presence and online visibility and is on
building on an increase of 26% last year,     model, has been seen to be vulnerable to        track to launch a redesigned customer
at constant currency.                         the pandemic. The closure of its stores         facing website in the UK in the first
Sugar delivered another year of very          for long periods and restrictions on            quarter of 2022. In September, Primark
strong improvement with profit margin         trading inevitably led to significant loss of   launched a wide-reaching new
reaching 9.2% and a 75% increase in           sales and profit.                               sustainability strategy aiming to position
adjusted operating profit at constant         We believe that Primark’s proposition of        the business as a pioneer for making
currency. Our focus in this business has      providing customers with a wide                 more sustainable fashion affordable for
been to deliver an acceptable shareholder     selection of products at great value prices     all, engaging a new generation of
return on capital over the cycle and return   is highly sustainable. The low-cost             customers. We believe this strategy can
on average capital employed reached           retailing model is driven by structural         be implemented without any significant
10.2% this year. The profit improvement       advantages: purchasing quantities on a          movements in the Primark profit margin
was underpinned by significant savings        large scale leads to efficient production; a    over the longer term.
from our ongoing cost improvement and         broad supplier base with long-term              Primark sees further growth potential in
efficiency programmes. Notably, after a       relationships; very low distribution costs      all of its existing markets, and in some
disappointing performance last year,          throughout the supply chain from supplier       new markets besides. In particular, it
Illovo recovered strongly, benefiting from    to store; and high store sales densities.       will accelerate the expansion of its
higher sales as a consequence of our          These characteristics provide Primark           selling space in the major markets of the
long-term drive to develop African            with a differentiated business model with       US, France, Italy and Iberia, building on
domestic and regional volumes.                real competitive advantage.                     its established brand recognition, proven
Grocery revenues were 3% ahead of last        Primark is a compelling brand proposition.      track record of successful store openings
year at constant currency. This was           It offers customers a wide selection of         and strengthening relationships with
achieved despite a small decline in some      products, from everyday essentials to the       key landlords.
retail volumes this year compared to the      latest trends, for all age groups and at
elevated levels seen last year. Twinings      prices everyone can afford, ranged across
Ovaltine delivered strong sales growth,       attractive up-to-date stores. There is
supported by increased marketing                                                              George Weston
                                              strong supporting evidence that, for a
investment and driven by Ovaltine                                                             Chief Executive
                                              substantial share of customers, the
growth in emerging markets and a              in-store shopping experience will have
programme of new product development          enduring appeal. Primark is uniquely

                                                                               Associated British Foods plc Annual Report 2021         17
OUR BUSINESS MODEL AND STRATEGY

Creating value together
Our way of operating – entrepreneurial but also financially
prudent and focused on the long term – has achieved growth
over many years and creates long-term value for our
shareholders and other stakeholders alike.

Our Group strategy and                           …applied across our five                                                                 …creates long-term
devolved operating                               business segments…                                                                       value for all our
model…                                                                                                                                    stakeholders.

                                                                                Role of the centre

Long-term view                                                                                                                            Customers

                                                                                                                                          Employees
                                                    n

Organic and                                                                                          Gr
                                                                                                                    St

                                                                               a il
                                                        tio

                                                                                                        oc
                                                                                                                        ra

acquisition growth
                                                                             et
                                                     ora

                                                                                                                                          Investors and
                                                                                                                           teg
                                                                                                         er

Devolved                                                                                                                                  shareholders
                                                                      R
                                                 l ab

                                                                                                                               ic
                                                                                                           y

operating model
                                                                                                                             eng
                                   ework for col

                                                                                                                                          Suppliers
Entrepreneurial flair
                                                                                                                                agement

                                                                                                                                          Communities
Capital discipline
                                                                                                                                          Governments
                                                               Ingredi

Prudent balance
                                                                                                               gar

sheet management
                              Fram

                                                                                                             Su

Commitment to
                                                                 en

                                                                                                                             ent

ethical conduct
                                                                   ts

                                                                                                                          sm

Sustainable
                                                                                                                        s
                                            Di

business practice
                                                                                                                     se

                                                                                       Agriculture
                                               sc

                                                                                                                   as

                                                              in
                                                 ip
                            Co

                                                                                                                                   d

                                                                 ed                                               ris
                                                                                                                  k
                                                   l

                                                                                                                                 ar

                                                                                                                l
                              nt

                                                                      ca                                       a
                                                                                                                             Bo

                                                                                                             i
                                                                         p                                ter
                                 in

                                            ou                               ita
                                                                                                       Ma                   th
                                                                                                                            e
                                   u

                                              so                                 la   llocat
                                                                                               ion                  d
                                                              ve
                                                                 rsi                                            e an
                                                                                                               v
                                                                    gh
                                                                         t an                               uti
                                                                             d sup              E        xec
                                                                                  port by Group
 For business segment
 strategies please see:

 Grocery: page 24

 Sugar: page 34

 Agriculture: page 42

 Ingredients: page 48

 Retail: page 54

18     Associated British Foods plc Annual Report 2021
Associated British Foods is a highly diversified group with                                  Our unique ownership structure
a wide range of food and ingredients businesses, more than                                   The Group’s majority shareholder is
40 well-known grocery brands, and our flagship retail brand,                                 Wittington Investments Limited, a
                                                                                             privately owned company which in turn is
Primark. We have a strong social purpose: to provide safe,                                   majority owned by the Garfield Weston
nutritious and affordable food, and clothing that is great value                             Foundation. The Foundation is one of the
for money.                                                                                   UK’s leading grant-making charitable
                                                                                             institutions and is mainly funded by the
                                                                                             dividends from Associated British Foods.
We are a global organisation with 128,000 employees,                                         The returns we generate therefore
operations in 53 countries, suppliers in many more, and                                      matter not only for shareholders, they
customers in more than 100 countries. More than half of our                                  also provide essential funding for many
                                                                                             charities. In the last financial year to 5
senior leaders are non-UK citizens, representing 23 different                                April 2021, the Foundation donated
nationalities between them.                                                                  around £98m to some 2,000 charities
                                                                                             across the UK and in the 63 years since
                                                                                             the Foundation was created it has
                                                                                             disbursed more than £1bn in grants.

Devolved operating model                      Creating long-term value                       Our people, culture and values
We operate a devolved operating model         We take a long-term view to create             We understand the value of good people,
across our five business segments of          long-term value for our shareholders,          strong and accountable teams, the power
Grocery, Sugar, Agriculture, Ingredients      business partners, employees and the           of brands, the need for continuous
and Retail and believe the best way to        communities in which we operate. Our           investment and the need to maintain
create enduring value involves setting        strategy is to achieve sustainable growth      strong and enduring relationships with
objectives from the bottom up rather          over the long term and the Group balance       customers and suppliers.
than the top down. We make operational        sheet is managed to ensure long-term           Across all our businesses, we live and
decisions locally, because in our             financial stability, regardless of the state   breathe our values through the work we
experience they are most successful           of the capital markets. We are committed       do every day, from investing in the health
when made and owned by the people             to increasing shareholder value through        and safety of our colleagues, to
with the best understanding of their          sound commercial and responsible               promoting diversity and respecting
customers and markets. This                   business decisions that deliver steady         human rights. Our values are: respecting
accountability is highly motivating for our   growth in earnings and dividends.              everyone’s dignity; acting with integrity;
strong local management teams,                                                               progressing through collaboration; and
                                              Our ownership structure provides us with
encouraging an entrepreneurial approach                                                      delivering with rigour.
                                              the stability to invest in businesses that
that drives innovative business thinking.
                                              we believe in and to support the growth        We pride ourselves on being a first-class
The Group, or corporate centre, provides      of those businesses over the long term.        employer, working actively to develop our
a framework for sharing of ideas and best     Our growth has been mostly organic,            people and create opportunities for
practice. The Group is in constant            achieved through investment in                 progression. As a result, our employees
dialogue with the people who run our          marketing, development of existing and         tend to stay with us for a long time,
businesses, giving our corporate leaders      new products and technologies, and             building exciting careers that help them
a detailed understanding of their material    through targeted capital expenditure to        fulfil their goals at work, at home and in
opportunities and risks and enabling us to    improve efficiency and expand capacity.        the community.
collaborate when making material              Acquisitions are carefully targeted to
decisions. Because the centre is small        complement existing business activities        We believe that most people are
and uses short lines of communication,        and exploit opportunities in adjacent          inherently good and that with
we can also ensure prompt and                 markets or geographies.                        encouragement, engagement and
unambiguous decision-making.                                                                 support they will do the right thing in the
                                              Our long-established, disciplined              right way. Our high standards of integrity
The chart to the left shows how our           approach to capital investment underpins       enable us to drive a strong culture,
business model works, from the                our growth. We manage our balance              recognising that acting responsibly is the
discussion and scrutiny of each business      sheet to provide the headroom necessary        only way to build and manage a business
by the Group leadership team to               to fund long-term investment and we            over the long term.
oversight by the Board through our            make funding available to all our
structured governance framework.              businesses, providing the returns on their
                                              investment proposals meet or exceed a
                                              set of clearly defined criteria. We believe
                                              that this approach, coupled with a
                                              rigorous commitment to ethical conduct
                                              and sustainable business practice, is the
                                              best way to create enduring value for all
                                              our stakeholders.

                                                                              Associated British Foods plc Annual Report 2021         19
KEY PERFORMANCE INDICATORS

How                                 Financial

we track                             Adjusted operating profit
                                     (£m)
                                                                               Group revenue (£bn)                      Gross investment (£m)

progress

                                                      1,421
                                              1,404
                                      1,363

                                                                                                                                 1,165
                                                                                                15.8
                                                                                        15.6
                                                                                15.4

                                                                                                                         945
                                                                                                        13.9

                                                                                                               13.9
                                                              1,024
We use key

                                                                      1,011

                                                                                                                                         837
performance

                                                                                                                                                         721
                                                                                                                                                 641
indicators (KPIs) to
measure our progress
in delivering the
successful
implementation of
                                       17     18      19      20      21         17     18      19      20     21         17     18      19      20      21
our strategy and to
monitor our                         Adjusted profit and earnings
                                    measures provide a consistent
                                                                              Revenue is a measure of                  A measure of the commitment
                                                                              business growth. Constant                to the long-term development of
performance                         indicator of performance                  currency comparisons are also            the business.
                                    year-on-year and are aligned with         used to provide greater clarity
                                    incentive targets.                        of performance.

                                     Adjusted earnings per                     Dividends per share                      Cash generation (£m)
                                     share (pence)                             (pence)
                                                                                                46.35
                                                      137.5
                                              134.9

                                                                                        45.00

                                                                                                                                                 1,753
                                      127.1

                                                                                41.00

                                                                                                                         1,641

                                                                                                                                         1,509
                                                                                                                                 1,430

                                                                                                                                                         1,413
                                                              81.1

                                                                      80.1

                                                                                                               26.70
                                                                                                        nil

                                       17     18      19      20      21         17     18      19      20     21         17     18      19      20      21

                                    The Group’s organic growth objective aims to deliver steady growth in              Net cash generated from
                                    earnings and dividends over the long term. Adjusted earnings per share             operating activities is monitored
                                    is a key management incentive measure.                                             to ensure that profit is converted
                                                                                                                       into cash for future investment
                                                                                                                       and to return to shareholders.

                                     Net cash before lease                     Return on capital                        Financial leverage
                                     liabilities (£m)                          employed (%)
                                                                      1,901

                                                                                                                                         1.2

                                                                                                                                                 1.1
                                                                                20.5

                                                                                        20.1
                                                              1,558

                                                                                                19.3

                                                                                                                                                         0.7
                                                      936

                                                                                                               9.8
                                                                                                        9.5
                                      673

                                              614

We have defined and explained
our alternative performance
measures in note 30.
Each business develops KPIs            17     18      19      20      21         17     18      19      20     21                        19      20      21
relevant to its operations. These
are monitored regularly. In the     This measure monitors the                 This measure monitors the level          This measure is only provided
case of adjusted operating profit   Group’s liquidity and capital             of return generated by the               since the implementation of
and return on capital employed,     structure and is used to calculate        Group’s investment in its                IFRS16. This measure monitors
we use them as metrics to           ratios associated with the Group’s        operating assets. It is also a key       the Group’s financial strength to
incentivise our management          banking covenants.                        part of management incentive             ensure long-term financial stability.
teams.                                                                        targets.                                 The 2019 figure is given on an
                                                                                                                       IFRS 16 pro forma basis.

20      Associated British Foods plc Annual Report 2021
Non-financial

  Number of employees                                                Workforce gender balance                          Reportable injury rate (%)
                                                                     (%)

                            138,097
                137,014

                                         133,425
   132,590

                                                                    48

                                                                          51

                                                                                  52

                                                                                            53

                                                                                                     53

                                                                                                              Women
                                                        127,912

                                                                                                                               0.63
                                                                                                                        0.59

                                                                                                                                      0.54
                                                                    52

                                                                          49

                                                                                  48

                                                                                            47

                                                                                                     47

                                                                                                              Men

                                                                                                                                             0.32

                                                                                                                                                    0.28
    17           18          19           20            21          17     18     19        20       21                 17     18     19     20     21

A measure of the scale and                                          A measure of the gender balance                   A measure of the Group’s
growth of the Group.                                                of all employees in the Group with                management of the health and
                                                                    a contract of employment,                         safety of its workforce – the
                                                                    whether full-time, part-time,                     number of injuries resulting from
                                                                    contractor or seasonal worker.                    an accident arising out of, or in
                                                                                                                      connection with, work activities
                                                                                                                      that were required to be reported
                                                                                                                      to external regulatory authorities,
                                                                                                                      divided by the average number
                                                                                                                      of employees.

  Primark selling space                                              Primark Scope 1, 2, 3 GHG                         Proportion of units sold
  (sq ft 000) and number of                                          emissions (000 tonnes                             being Primark Cares
  countries of operation                                             CO2e)                                             product (%)
                                                         16,842
                                         16,247

                                                                                                                                                    25.2
                           15,642

                                                                                    6,246
             14,805
13,862

                                                               14
                                                   13

                                                                                             5,114
                                    12

                                                                                                      4,606
      11

                      11

                                                                                                                                             15.9
                                                                                                                                      6.9

 17            18            19            20               21                      19       20       21                              19     20     21

These two measures represent                                        The amount of greenhouse gases                    The Primark Cares range covers
the retail space growth and                                         arising from Primark’s Scope 1, 2                 products made with recycled
breadth of Primark’s presence.                                      and 3 emissions.                                  fibres or more sustainably
                                                                                                                      sourced materials, (see page 58
                                                                                                                      for further details).

  Tonnes of sugar produced
  (m)
                3.681

                            3.443
   3.410

                                         3.328

                                                        2.968

    17           18          19           20            21

A measure of the scale and
development of the Group’s sugar
operations.

                                                                               Associated British Foods plc Annual Report 2021                             21
OPERATING REVIEW

        Grocery

Household food brands
enjoyed around the world

22   Associated British Foods plc Annual Report 2021
Our grocery brands
                             occupy leading positions
                             in markets across the
                             globe. In the UK, nine
                             out of 10 households use
                             our brands – a selection
                             of these are pictured
                             here.

Associated British Foods plc Annual Report 2021     23
OPERATING REVIEW | GROCERY

                                             Grocery comprises brands which
                                             occupy leading positions in markets
                                             across the globe. In the UK, nine out of
                                             10 households use our brands.

                                             The Silver Spoon Company
About Grocery                                Silver Spoon and Billington’s are our retail   Strategy
                                             sugar brands in the UK. These are              Each of our grocery businesses pursues a
Twinings Ovaltine
                                             complemented by a range of dessert             strategy appropriate to their particular
Twinings Ovaltine has broad geographical
                                             toppings, syrups and ice-cream cones           market position and stage of
reach. Twinings has been blending
                                             under the Askeys and Crusha brands.            development. Twinings Ovaltine,
teas since it was founded in London
in 1706 and now sells premium teas                                                          Acetum, Jordans Dorset Ryvita and AB
                                             Allied Bakeries
and infusions in more than 100                                                              World Foods have had considerable
                                             Allied Bakeries produces a range of
countries. Ovaltine malted beverages                                                        success in extending their reach into new
                                             bread and bakery products under the
and snacks are consumed in countries                                                        and emerging markets, whilst some are
                                             Kingsmill, Sunblest, Allinson’s and
across the globe.                                                                           focused on developing brands in their
                                             Burgen brands. Speedibake provides a
                                                                                            core domestic markets.
                                             range of own-label baked goods for retail
Acetum
                                             and foodservice customers.                     All of our businesses are committed to
Acquired in 2017, Acetum is the leading
                                                                                            the consistent development of our
Italian producer of Balsamic Vinegar of      Tip Top                                        brands and consumer research is
Modena PGI. We sell vinegars,                Tip Top is one of the most recognised          conducted locally and internationally to
condiments and glazes across the globe       brands in Australia and New Zealand            establish consumer needs and ensure
and Mazzetti is our leading brand.           with an extensive range of bread and           appropriately targeted investment. We
                                             baked goods.                                   take a long-term approach to capital
AB World Foods
AB World Foods focuses on the creation                                                      investment, recognising the merits of
                                             Don                                            building for the future. Acquisitions are
and development of world flavours and        The Don and KR Castlemaine brands
our Patak’s, Blue Dragon and Al’Fez                                                         undertaken when opportunities are
                                             produce a variety of bacon, ham and            presented to either strengthen or
brands are sold internationally.             meat products in Australia.                    complement existing businesses.
Westmill Foods                               Yumi’s
Westmill Foods serves communities            Yumi’s is the leading producer of a
across the UK whose cultural heritage        premium range of hummus, vegetable
originates from east and south Asia,         dips and snacks in the Australian market.
Africa and the Caribbean. We are a
leading supplier of food products to the     ACH Foods, North America
Indian, Chinese and Thai foodservice         ACH Foods markets leading US,
sectors with our well-known brands           Mexican and Canadian cooking and
including Lucky Boat noodles, Rajah          baking branded products. These
spices, Habib and Tolly Boy rice and         mainly comprise Mazola cooking oils,
Elephant Atta flour.                         Fleischmann’s yeast, Karo corn syrup,
                                             and Argo corn starch, as well as

                                                                                                            100
Jordans Dorset Ryvita                        Anthony’s Goods, a leading online
Jordans Dorset Ryvita operates in the        brand of organic and natural specialty
better-for-you cereal and savoury biscuits   baking ingredients.
categories. Jordans has a heritage of                                                                        Twinings and
using wholegrain oats in the production                                                                      Ovaltine products
of our cereals and cereal bars. Dorset                                                                       are enjoyed in
Cereals’ award-winning muesli and
                                                                                                             more than 100
granolas are renowned for the high
quality of their ingredients. Ryvita has a                                                                   countries
strong reputation in healthy snacking and
is the UK leader in crispbreads.

                                                                                                            15,000
                                                                                                             employees

24     Associated British Foods plc Annual Report 2021
Al’Fez continued to perform strongly with
Revenue                                    Operating Review                               further distribution gains in both UK and
                                                                                          international markets. Silver Spoon and
£3,593m
                                           Grocery revenues were 3% ahead of last
                                           year at constant currency with particularly    Westmill sales were also significantly
                                           strong growth in Twinings Ovaltine more        ahead and maintained the sales uplifts
2020: £3,528m                              than offsetting expected decline in sales      achieved last year.
Actual currency: up 2%                     at Allied Bakeries. Adjusted operating         At Acetum, our leading Balsamic Vinegar
Constant currency: up 3%                   profit however declined, primarily driven      producer, revenues continued to increase
                                           by weaker corn oil margins at ACH,             with the Mazzetti brand performing very
Adjusted operating profit                   lower margins at George Weston                 strongly. We increased the marketing
                                           Foods and a one-off charge of £5m for          support for this brand, and good

£413m
                                           further restructuring in Allied Bakeries.      commercial performance, with new
                                           The improvement in return on average           listings, delivered international growth
                                           capital employed was mainly driven by          in the US, the UK, the Netherlands
2020: £437m                                lower working capital in our Don meat          and Germany.
Actual currency: down 5%                   business in Australia and lower assets
Constant currency: down 2%                 employed in Allied Bakeries.                   As expected adjusted operating profit for
                                                                                          ACH declined this year, with margins
                                           Twinings and Ovaltine continued to make        impacted by the later phasing of price
Adjusted operating profit margin            strong progress. Ovaltine sales growth         increases following a sharp increase in
                                           was primarily in Thailand, China and           the cost of corn oil. Substantial price
11.5%                                      Switzerland, and was supported by the
                                           continuing success of new product
                                           launches in a number of countries.
                                                                                          increases were implemented over the
                                                                                          year to offset cost pressures while
2020: 12.4%                                                                               keeping our brand equity relevant for
                                           Twinings revenue growth was driven by          consumers. A further price increase has
Return on average capital                  strong new product launches and good           been announced.
                                           performances in France and North
employed                                   America. Twinings has become the               Revenue at George Weston Foods in
                                           leading tea brand in France.                   Australia, excluding the benefit of the

31.4%                                      At Allied Bakeries, sales reduced
                                           following our decision to exit the supply
                                                                                          53rd week this year, was ahead of last
                                                                                          year. Adjusted operating profit was
2020: 31.3%                                                                               lower, mainly driven by a margin decline
                                           of bread to the Co-op in April this year.      in the Don meat business. Despite
                                           We continued to drive significant cost         operating restrictions imposed by
                                           reductions with savings from a further         regional government arising from
                                           consolidation of our operations, the most      COVID-19, the Don factory performed
                                           material being delivered in the distribution   well delivering excellent labour utilisation
                                           network. At the end of the year we             and meat yields, as well as controlling
                                           successfully commenced a partnership to        fixed overhead costs. Although we have
                                           supply premium bakery products to a            seen some recovery in foodservice, we
                                           leading UK multiple retailer.                  are still experiencing volumes lower than
                                           AB World Foods delivered a record sales        last year. In Tip Top Australia, The One
                                           year and international progress continued      and Abbotts bread brands continued to
                                           to be particularly strong supported by         perform strongly and benefited from a
                                           new distribution gains this year in North      consumer trend to buy trusted brands.
                                           America. We increased marketing                Yumi’s delivered strong growth with
                                           investment in Patak’s and Blue Dragon to       share gains in its existing products and
                                           levels significantly ahead of pre-COVID.       successful new product launches.

                Yumi’s delivered strong
                growth with share gains
                in existing products and
                new product launches.

                                                                           Associated British Foods plc Annual Report 2021          25
OPERATING REVIEW | GROCERY

As interest in health and
wellbeing grows across
the globe, we have
continued to expand our
range of Twinings teas to
meet this demand.
Performance in our key
markets of the UK, US,
Australia and France is
exceeding our
expectations.

26     Associated British Foods plc Annual Report 2021
Grocery in action:
Twinings – targeting the fast-growing health
and wellbeing consumer segment

For more than 300 years the Twinings name has been                                        Pushing the boundaries of tea
synonymous with the best teas and botanicals the world has                                in Australia
to offer. Over those years we have expanded our product                                   In Australia, we have developed a new
range to more than 200 teas from around the world and we                                  range to meet the specific wellbeing
                                                                                          needs of this market, where the ‘benefit-
continue to evolve to meet consumer needs.                                                led’ teas category has grown by more
                                                                                          than 25% over the last five years.
As consumers across the globe have                                                        Launching as ‘Live Well’ in April 2021,
become increasingly interested in health
                                             Expanding our wellness position              with a seven-strong product line-up
and wellbeing, Twinings has developed        in the US                                    through Australia’s two biggest grocery
an innovative range of teas to appeal to     In 2018 we launched a range of wellness      chains, we are well-placed to become a
these new customers. Our brand is            teas in the US, focusing on wellbeing        leading brand for wellbeing drinks.
highly trusted and we are recognised         attributes that come from the goodness       Supported by a fully integrated, multi-
globally for our innovative approach to      of herbs. Using insights into the US         channel communications campaign
product development.                         consumer, these teas contained herbs         including screens (TV and online video),
                                             such as turmeric, which supports healthy     social media, digital partnerships with
In the UK, market research shows that
                                             digestion, and matcha, for energising the    health and wellbeing publications and
80% of adults want to improve their
                                             body and mind.                               influencers and outdoor billboards,
health and wellbeing. The health and
wellbeing sector is also growing in other    In summer 2021, we further enhanced          the launch has been highly successful
markets around the world. Our plans for      our wellbeing offer by launching a           to date.
the coming years are to significantly        Superblends dietary supplement range of      The Australian consumer has responded
expand our share of this market to           teas, fortified with vitamins or minerals,   very positively to the products and their
benefit consumers and our business           including products aimed at immune           benefits and we will continue supporting
alike. Indeed, we are already exceeding      support (with Vitamin C), better sleep       and innovating to extend Twinings Live
our own expectations in the UK, US,          (melatonin), supporting a healthy heart      Well over the coming year, including new
Australia and France.                        (Vitamin B1) and energy (Vitamin B6).        and efficacious blends.
                                             Selling through major retailers,
Superblends: the UK launch                   Superblends is now offered in almost         Becoming the leader in France
We launched our first Superblends range      40% of all major grocery outlets across
                                             the country. Early sales have exceeded       In France, we have now become the
of fortified wellbeing drinks in the UK in                                                leader in the ‘tea and herbs’ category,
2018 with a unique range of blends           our expectations and consumer research
                                             has already validated Superblends’           thanks to Twinings’ recent launch of
containing green teas and botanicals,                                                     flavoured herbal infusions, as well as the
natural fruit flavours and added vitamins    positioning as a premium brand in the
                                             health and wellbeing sector.                 strong and sustainable growth of our
or minerals.                                                                              local herbs brand, La Tisanière. This
Since that time, consumers have                                                           success is mainly driven by our organic
responded very well to our range of                                                       ‘benefit-led’ range, launched in 2018.
great-tasting wellbeing products,                                                         The key to the organic range success is
demonstrated by strong repeat purchase                                                    the delicious and creative blends (with
rates. In the last year, Superblends grew                                                 ingredients in the segment such as
strongly through improved distribution                                                    guarana, turmeric, basil and lemongrass),
across the major supermarkets as well                                                     appealing wellness benefits such as
as selling for the first time through two                                                 “Brûle-Graisse” (Fat Burner), which has
well-known high street health and                                                         the best performance in the whole
wellbeing retailers. We also launched                                                     organic ‘benefit-led’ segment and a
our innovative Bioblends range of teas                                                    modern, authentic pack design.
and infusions with adaptogens and
probiotic bacteria.                           In France, we have                          We plan to further strengthen our
                                              become the leader in the                    positions, launching our new La Tisanière
We plan to build on this success by           ‘tea and herbs’ category,                   organic range, using ‘super ingredients’
accelerating our innovation and marketing     thanks to the recent                        naturally fortified with vitamins or
plans in 2022.                                launch of Twinings’                         minerals and supporting both Twinings
                                              flavoured herbal infusions                  and La Tisanière in the coming years with
                                              and our local herbs brand                   communication campaigns.
                                              La Tisanière.

                                                                            Associated British Foods plc Annual Report 2021          27
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