Stay another day Where to stay, eat and have fun: save some time to know the best of São Paulo - SPTuris
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Stay another day
Where to stay, eat and
have fun: save some time
to know the best
of São Paulo
Culture, shopping, parks, budget activities,
INCLUdes courses, night life, free time with children
Experience it all
São Paulo is an emblematic and surprising city. As a business hub, it is
a leader in South America, either due to its large market, its infrastruc-
ture and its service network or for boasting some of the best research
centers and qualified professionals, all of which make the metropolis
a commercial and trendsetter hub, where subsidiaries of the world’s
largest companies are located.
These are the major features that attract a large share of the tourists
arriving in São Paulo’s capital every year: no less than 45% of its visitors
are businessmen, entrepreneurs, senior executives or companies’ em-
ployees who come to the city to attend a meeting, an event or close
a good deal.
But there is another side to the town that visitors have started to
discover - and have eventually fallen in love with. It’s that side of São
Paulo that pulsates with culture, creativity, innovation, haute cuisi-
ne, entertainment, and diversity, captivating people from all over the
country and the world. The São Paulo that blends cutting-edge inter-
national trends to the peculiarities of Brazilian culture, creating unique
and innovative products, tours, places and experiences.
That’s why this guide invites you, the visitor, to extend your stay for
at least another day to experience what the city can offer, thus getting
in contact with the new, the unique, and whatever is hip.
And to make your search easier, you only need to select one of the
suggested one-day tours on the following pages, according to your
preferences and style or according to where you are staying, so you
do not have to cross long distances.
Do not miss the chance of enjoying this metropolis. Since you are
in São Paulo, make the most of it, extending your stay for at least one
day; prepare yourself a nice itinerary and experience it all.
Gilberto Kassab
Mayor - City of São Paulo
Marcelo Rehder
President - São Paulo Turismo S / A
Design your itinerary
Summary If you have an extra day in São Paulo you may decide what to do considering
Welcome Shopping......................... 44 a theme or a region of the city
Design your A perfect
itinerary............................. 5 weekend ......................... 48 Custom Tours
Understand São Paulo .... 6 Nine amazing routes, according to different
profiles and interests, are suggested. Each
Check the map . .............. 10 one has a list of activities that last all day
Must-see long, from breakfast till the wee hours.
São Paulo neighborhoods Museu
creative city........................ 12 Centro, Liberdade da Língua
Portuguesa
and Bela Vista ................ 54
Custom Pacaembu, Higienópolis
Tours
and Barra Funda............. 58 Must-see neighborhoods
Nature............................. 16 Attractions in this section are organized accor-
Avenida Paulista, ding to the neighborhoods and regions that ga-
Culture ............................ 20
Consolação, Jardins ther most hotels and tourist sights, so you can
Wellness......................... 24 have fun and enjoy the city any time you wish.
Photo credit: Jair Magri / Cover credits: Carmen Fukunari, Bia Parreiras, Jair Magri, Publicity
and Ibirapuera ................. 62 Indications fall into categories: Attractions, Ac-
Good Deals . ................... 28 commodation, Food, and Nightlife.
Pinheiros and
Sophistication................ 32 a cultural day
Vila Madalena................. 66 Rua João
Cool. ............................... 36 Cachoeira
the span of 74 m, a result of a daring project
by Lina Bo Bardi. Inside, it shelters one of
Moema, Itaim Bibi,
the most important art collections in Latin
America, with works by artists like Monet,
Family.............................. 40
Raphael, Renoir, Picasso and Van Gogh. This
collection, which totals 8,000 pieces, is usu-
Brooklin and Morumbi. . 70
ally displayed in themed exhibitions. The
Courses underground area of the museum holds a
large exhibition area, plus an amphitheater,
a shop and a restaurant.
Ibirapuera Auditorium Luz, Bom Retiro São Paulo is also a place for teaching and EvEning
COURSES
learning, the pillars that support the mo- If you manage to walk along the 2.8 km of
Paulista Avenue, you will stumble upon other
Visiting so many mu-
seums and art gal-
and Brás . ........................ 74
leries in São Paulo
cultural attractions. Closer to Praça Osvaldo
vement of creative cities around the world Cruz lie the Casa das Rosas (Av. Paulista, 37,
3258-6986), whose activities are focused on
may raise the desire
to deepen your knowledge on the
subject. MASP (Av. Paulista, 1578,
(read more on page 12). To incorporate new poetry and literature, and Itaú Cultural (Av. 3251-5644, masp.art.br) offers an
Other neighborhoods.... 78
introductory course on art history
Paulista, 149, 2168-1777), with exhibitions of
with lessons taught within the
experiences into your trip, the routes inclu- video art and multimedia languages. At the
opposite end of the avenue, Conjunto Na-
premises of the museum, provid-
ing an overview of the visual arts.
On the other hand, the Course on
cional (Av. Paulista, 2073) holds regular exhi-
de some suggestions of short-length dura- bitions in its corridors, which are covered in
Portuguese mosaic. The gallery also shelters
Art History at MIS (Av. Europa, 158,
Jardim Europa; 2117-4777, mis-sp.
org.br) emphasizes contemporary
tion courses. Featured
a unit of Caixa Cultural (3321-4400) and the
Livraria Cultura (3170-4033), a mega book-
art and its relationship with tech-
nology and digital media, cover-
Get ready
ing from the Renaissance to pres-
store with cultural activities.
suggestions
ent days.
If you decide to see a play to wrap up your
night, the city usually has on display dramas,
comedies and musicals. Bela Vista is home to
Stay (much)
several theaters like Sergio Cardoso (R. Rui
Barbosa, 153; 3288-0136), Ruth Escobar (R. Another haven for hungry stomachs in the
dos Ingleses, 209; 3289-2358) and Abril The- downtown area is Avanhandava Street. A for-
Services All the attractions and establishments are followed by their addresses and phone
ater (Av. Brig.Luis Antonio, 411; 2846 -6060). mer meeting point of artists, it was revitalized
Photo credits: Jair Magri
more than a day............. 82
After the spectacle, the right choice for in 2007 and became a boulevard with flower
numbers (the area code for São Paulo is 11). Before setting out, check times, prices, and sche-
dinner are the Italian cantinas. Roperto (R. 13
de Maio, 634, Bela Vista; 3288-2573) has four
beds and a special pavement. Take your time
to sample the antipasti and the pasta served
dules – or book a table, for restaurants. Shops are usually open from Monday to Saturday, from
lounges and many tables; the highlight on the at Famiglia Mancini (R. Avanhandava, 81,
menu is the tasty polpettone, their specialty. Centro, 3255-6599).
9am to 6pm; shopping malls are open from 10am to 10pm and, on Sundays, from 2pm to 8pm.
cityofsaopaulo.com 23
4 cityofsaopaulo.com cityofsaopaulo.com 5
Understand São Paulo City routes
You can contact one of the inbound trav-
el agencies and hire guided tours, which
Cultural programs
Listings supplements featuring the cul-
tural activities of the city are brought out
also offer special packages – one exam- by major newspapers on Fridays. Veja
ple is the SP Indy 300, which may be tak- São Paulo is a listings magazine enclosed
en by fans on the days of the race. The published on Saturdays. On the internet,
city hall also indicates themed itineraries check these websites: cidadedesaopaulo.
you may follow on your own (learn more com, guiadasemana.com.br, guia.folha.
at cidadedesaopaulo.com): com.br, vejinha.com.br and visitesao-
paulo.com. You may also purchase tickets
ARCHITECTURE IN THE HISTORICAL CEN- for movies and shows in these websites:
TER Visit one-hundred-year-old buildings ingresso.com, ingressofacil.com.br, in-
such as the Tribunal de Justiça (Court Room) gressorapido.com.br, ticketsforfun.com.
and the Martinelli Building. br, and cinemark.com.br.
AFRICAN CULTURE Casa Mestre Ananias, a
house founded by the pioneer capoeira player
in the city, is among the sights of this tour.
STREET ART Interventions by artists are scat-
tered on walls in the four corners of the city.
CREATIVE CITY A tour to see the attractions
and activities that confirm the expressiveness
and the vocations of the metropolis.
RURAL ECOTOURISM Trails, waterfalls, and
indigenous communities can be visited in the
environmental protection areas of the city.
INDEPENDENCE OF BRAZIL A historical
overview, from the site where independence
was proclaimed to the museum within Inde- �����
1©
pendência Park.
Mário Pimenta Camargo Park (Parque do Povo): the green area brings color to the city’s skyline COFFEE The grain is part of the city’s history,
Photo credits: 1© Ricardo Rollo, 2© Jair Magri
bolstering the construction of railways, up to
the place where the coffe was negotiated.
S ão Paulo is such a multiple city that it cannot be described in a
few words. But it is exactly this diversity what makes it so unique,
a city laden with museums, theaters, cinemas, parks, stadiums, ho-
FOOTBALL Praça Charles Miller is the starting
point for visitors who want to learn more about
the sport that landed first in São Paulo before
tels, bars, restaurants, and many other entertainment options. To taking over Brazil.
make the most of your stay in the metropolis, follow these indica- VIEWING POINTS The vastness of the city can
2©
tions and tips on how to arrive, get around and visit the main attrac- be seen from above, from vantage points like
tions of São Paulo’s capital. the top of Copan Building and Pico do Jaraguá. Pinacoteca: a vast collection of sculptures
6 cityofsaopaulo.com cityofsaopaulo.com 7
Useful telephone numbers in Campinas. Most Brazilian airlines sell above 7 million, usually causes slow- attractions, facilities and essentials of the
AREA CODE 11 tickets online, but foreigners must head down in traffic, especially in the early metropolis. Visitors will also find guides,
(São Paulo City and metropolitan area) to the companies’ counters or agencies. morning, late afternoon and on rainy maps, and leaflets with suggestions of
FIRE BRIGADE 193 AEROPORTO DE CONGONHAS Av. days. If you rent a car, beware of vehicle activities and tips. Updated information
EMERGENCY MEDICAL SERVICE 192 Washington Luís, s/n, Campo Belo; 5090- restrictions based on plate numbers en- about the CITs can be obtained on the
MILITARY POLICE 190 9000; AEROPORTO INTERNACIONAL forced during the week in a large area website www.cidadedesaopaulo.com.
CIVIL POLICE 147 DE SÃO PAULO Rod. Hélio Smidt, s/n, around the city center. If you’d rather CIT ANHEMBI Open during events at the
TRAFFIC EMERGENCY 1188 Guarulhos; 2445-2945; AEROPORTO IN- take a taxi, select from the categories: Anhembi Park.
DEATUR (Tourist Police Station) TERNACIONAL DE VIRACOPOS Rod. common, special, and radio taxi. The CITs GUARULHOS Terminals 1 and 2 (Ar-
3257-4475 Santos Dumont, Km 66, Campinas; (19) two last ones are more expensive, but rivals area) of the São Paulo International
CONSUMERS’ DEFENSE 151 3725-5000; CAMPO DE MARTE Av. San- reachable by phone (Guarucoop 2440- Airport.
DIRECTORY ASSISTANCE 102 tos Dumont, 1979, Santana; 2223-3700. 7070; Rádio-Táxi Vermelho e Branco CIT MERCADO R. da Cantareira, 306, in-
SÃO PAULO CONVENTION & VISITORS 3146-4000; Táxi Comum Aeroporto de side Mercado Municipal de São Paulo
BUREAU 3736-0600 INTERCITY BUS TERMINALS Congonhas 5533-6631; Táxi Comum CIT OLIDO Av. São João, 473, inside Ga-
SÃO PAULO TURISMO 2226-0400 There are three bus terminals in São Pau- Rodoviária Tietê 2221-3779). leria Olido.
INTERNATIONAL CALLS lo (Tietê, Barra Funda and Jabaquara), all CIT PAULISTA Av. Paulista, 1853, inside
Embratel 00 + 21 + country code + area of which are operated by Socicam (3866- BUS Mário Covas Park
code + telephone number 1110; socicam.com.br). There are 1 349 bus lines operating in the CIT REPÚBLICA Pça. da República, Centro.
Telefônica 00 + 15 + country code + area TERMINAL RODOVIÁRIO GOVERNA- city. All of them take the so-called Bilhete CIT TIETÊ Terminal Rodoviário Tietê (In-
code + telephone number DOR CARVALHO PINTO (TIETÊ) The Único, a card which allows users to get tercity Bus Terminal), arrivals area.
largest bus terminal is next to the Tietê on up to four buses in a period of three
Arriving subway station. Buses service 1 033 cities hours, paying for just one trip. This card is SUBWAY TOURISM
AIRPORTS of 21 states in Brazil and also in Uruguay, sold on SPTrans booths, newsstands and TurisMetrô guided tours run along pre-
The airports of Congonhas and Guarulhos Paraguay, Argentina, Chile, and Peru. Av. lottery kiosks. For itineraries, call 156 or defined routes (Liberdade, Luz, Paulista,
are the entrance doors to those flying in Cruzeiro do Sul, 1800. access the website www.sptrans.com.br. Sé or Theatro Municipal) on Saturdays
to São Paulo. Special air-conditioned TERMINAL RODOVIÁRIO BARRA FUN- and Sundays, at 9am or 2pm, using only
coaches (Airport Bus Service; 0800 770 DA This terminal interconnects the sub- SUBWAY one subway ticket. To join, simply head to
7995, Mon to Fri, 7am to 7pm; 2445- way system, metropolitan trains, buses The Yellow, Blue, Green, and Red lines are the tour counter at the Sé subway station
2430, at other times: airportbusservice. and interstate buses. 446 destinations open from Sunday to Friday from 4:40am 30 minutes in advance. Further informa-
com.br), connect both airports and stop are serviceed. R. Auro Soares de Moura to midnight, and to 1am on Saturdays. tion: cidadedesaopaulo. com/turismetro.
at major sites in the city, like some ho- Andrade, 664. The Lilac line also operates daily, but al-
tels on Paulista Avenue, Augusta Street, TERMINAL RODOVIÁRIO JABAQUARA ways closes at midnight. Further infor- Electronic guide
Praça da República and bus terminals. A Attached to the Jabaquara subway sta- mation on www.metro.sp.gov.br. If you have in your hands a smartphone
metropolitan bus line also links the Tatu- tion. Buses service ten cities of the south- or a tablet with internet access you may
apé subway station to the Guarulhos ter- ern coast of São Paulo. R. Jequitibás, s/n. CITs obtain information about services, es-
minal. The city is also home to a runway The CITs are the official Tourist Informa- tablishments and tourist sights with
for executive aviation and air taxi, called Getting Around tion Centers of the city of São Paulo. Bi- the app SP Mobile, available at Android
Campo de Marte; it is 99km from the CAR OR TAXI lingual professionals are available to help Market (market.android.com) or App-
Aeroporto Internacional de Viracopos, The sheer number of vehicles in the city, and provide information about events, Store (itunes.apple.com).
8 cityofsaopaulo.com cityofsaopaulo.com 9
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10 cityofsaopaulo.com cityofsaopaulo.com 11
São Paulo
creative city
The diversity of cultures and ethnicities that shaped the state
2©
capital works as a driving force in the search for knowledge,
inventivity and quality of life within urban areas
Nearly five centuries after its foun- ted by scholars in the 1980s. It arose
dation, São Paulo moves ahead in its from the need to open up new paths
cutting edge path, strongly influenced for sustainable urban development,
by diversity. The melting pot of natio- as a result of the decline of the indus-
nalities, cultures and ideals transfor- trial age and the constant adoption of
med a small village into the modern new technologies.
and vibrating metropolis we know. Following the lead of London and
1© 3©
São Paulo is superlative. It holds Australia, many cities and countries
fairs and business events, sporting have already adopted creativity as a Musicals, museums, and cultural activities feed the creativity of the metropolis
events, film festivals and interna- watchword in order to reinvent their
tionally acclaimed music festivals. It means of production and of society’s
houses museums with precious art participation. These are places in whi- concentrates 9% of Brazilian compa- Architecture biennials. These expe-
collections, while its stages receive ch socioeconomic conditions were de- nies linked to the creative economy, riences convey knowledge to its citi-
numerous talents of the dramatic arts. signed to attract and retain talented as well as 15% of all professionals in zens, expanding job opportunities and
São Paulo boasts the largest number citizens. It is through the appreciation this segment. encouraging the search for improved
of hotel rooms in Latin America. Its of the intellectual capacity of people Thus the city expresses its creative quality of life in urban environments.
Photo credits: 1© Publicity, 2© 3© Jair Magri
territory is home to major companies that new management or business potential all year long and all over its To continue as the creative city we
and prestigious universities. It is one models may be created. territory. In the bustle of Rua Augus- expect it to be, São Paulo’s metamor-
of the gastronomic and bohemian ca- São Paulo also has plenty of rea- ta and Vila Madalena, in the cultural phosis must be based on imagination,
pitals of the world. sons and tools to partake in this mo- hubs of art and design, in its parks collaboration and the effective parti-
It is in this context of multiple vement. The metropolis has long pro- and sports centers, in its educational cipation of its inhabitants and visitors
vocations that São Paulo takes on ved to be a democratic space, hosting institutions, at the São Paulo Fashion alike. Enjoy the many cities of São
its role as a creative city. This term, an array of activities related to the Week, at the International Film Festi- Paulo. Frenzied, savvy, green, cozy,
which stemmed from the concept of cultural and entertainment markets. val, at the Campus Party, at the LGBT unique, unfathomable. Come discover
creative economy, was first elabora- Recent studies show that São Paulo Pride Parade, at the Book, Arts, and all of them and be a part of this story.
12 cityofsaopaulo.com cityofsaopaulo.com 13
2©
1©
Custom
itineraries
Sao Paulo is a superlative city, with
Photo credits: 1©, 3© Jair Magri , 2© Andréa D’Amato attractions for all walks of life. Do
3©
not miss the chance of delving
into the charms of the metropolis:
discover which suggested itinerary
suits your style and enjoy it.
a day in nature
A day in nature MORNiNg
Wear light clothes for your ride outdoors. Then,
it is worth sampling a hearty and healthy break-
fast. A large variety of fruit juices and other
natural suggestions, such as mashed açaí, com-
pose the menu of Bolados Sucos (R. Joaquim
Floriano, 373, Itaim Bibi; 3168-5723). On week-
ends, head to the nearby Pé no Parque (R.
Inhambu, 240, Moema; 5051-3376).
Thus you have started your day near the
green area which is at the heart of São Paulo
and its inhabitants, Ibirapuera Park (Av. Pe-
dro Alvares Cabral, s/n; parqueibirapuera.org).
Open for almost six decades, it is one of the
most comprehensive leisure facilities in the
city. The park stretches well over 1600 sq km,
with hiking trails, jogging tracks, a bike lane,
sports courts, playground and areas and equip-
2©
ment for gymnastics and fitness activities. En-
compassing four lakes, a forest of eucalyptus Cantareira Park: a native forest in the city
trees, lawns and native and exotic specimens
of trees such as ironwood and Brazil wood, the
park also shelters a plant nursery, the Viveiro AFTERNOON
Manequinho Lopes (Av. IV Centenário, Gate For a more intense contact with nature,
7; 3887-6761), the origin of many seedlings head to Serra da Cantareira and spend the
that are planted along city streets. Still inside afternoon there. If you want to quench your
the Ibirapuera, you can see another side of na- hunger before beginning the adventure, visit
Photo credits: 1© Carmen Fukunari, 2© Renato Nascimento
ture at the Planetário (5575-5206; prefeitura. the restaurant O Velhão/As Véia (Estr. Santa
1©
sp.gov.br/astronomia). Thanks to a modern Inês, 3000, Mairiporã; 11 4485-4195). Ask for
Ibirapuera Park, the green area is one of the most complete leisure facilities in the São Paulo projector, visitors may observe the skies of dif- a table on the terrace facing the woods, help
ferent parts of the universe. yourself at the buffet with regional food and
It is worth mentioning that there are more take your time savoring the dishes and enjoy-
I t is easy to see São Paulo as a “stone jungle”, always with a row
of skyscrapers against the skyline. But a closer look shows more
green space. There are over 90 parks; some of which are oases with-
reasons to deem the Ibirapuera, designed by
architect Oscar Niemeyer, a multifaceted por-
trait of the metropolis: it also hosts the build-
ing the scenery.
Next, visit the Cantareira Park (R. do Hor-
to, 1799, Horto Florestal; 2203-0115) and see
in the urban area, while some, farther from the center, are natural ings of Bienal, Oca, Auditório Ibirapuera, the one of the largest urban native forests in the
reserves – totaling 300,000 sq km of vegetation, a 21% of the city’s headquarters of the museums of Modern Art world. Among the tracks, take the one leading
territory. And to keep in touch with nature at mealtimes, several res- (MAM) and AfroBrasil, as well as monuments to the Mirante da Pedra Grande (Belvedere),
taurants offer tables outdoors in tree-lined areas. and works of art installed on the lawns. which offers a beautiful panorama of the city
16 cityofsaopaulo.com cityofsaopaulo.com 17
a day in nature
car Americano (Av. Morumbi, 4077, Morumbi, Machado, 1263, Cidade Jardim; 3037-7426),
3742-0077; fundacaooscaramericano.org.br). inside the Jockey Club de São Paulo, has ta-
You can see the sunset from the museum tea bles on the lawn and a beautiful night scen-
room, which is in a house designed by Oswal- ery. If you prefer something more laid-back,
do Arthur Bratke. make for Pé de Manga (R. Arapiraca, 152,
Vila Madalena; 3032-6068), where a leafy
EvENiNg mango tree in the open area welcomes lively
If you still have some energy after sunset, you customers.
may head to Mário Pimenta Camargo Park,
also known as Parque do Povo (Av. Henrique
Chamma, 490, Itaim Bibi; 3073-1217), which
closes at 10pm. It is a great place for physical
activity, for it holds several sports courts – in-
cluding some specially designed for Paralym-
pic sports – a grass soccer field, a bike lane
and a jogging track.
If you’d rather take it a little bit easy, use
the low impact fitness equipment or take a
2©
1© walk through the gardens, among fruit trees,
Horto Florestal: in addition to leisure facilities, some areas promote the contemplation of nature hardwoods and a seedbed with herbs. Bear
in mind that Ibirapuera Park is also sought COURSES
by those willing to walk, jog or exercise after
An alternative to learn
from the top of a rock, at 1010 m height. An- Casa da Fazenda do Morumbi (Av. Morumbi, their working hours, for gates 5 (Av. IV Cen- about sustainability
other major green area in the region is Horto 5594, Morumbi; 3742-2810). The restaurant, tenário), 2, 3 and 10 (Av. Pedro Álvares Cabral) and socio-environ-
Florestal (R. do Horto, 931, Horto Florestal; surrounded by vegetation, occupies the former only close at midnight. mental education are
2231-8555; iflorestal.sp.gov.br/hortoflor- mansion of one of the first tea plantations from Later on, choose the restaurant Praça São the courses given by the Univer-
sidade Aberta do Meio Ambiente
estal), inaugurated over a century ago. With the Brazilian colonial period. Its menu offers Lourenço (R. Casa do Ator, 608, Vila Olimpia; e Cultura da Paz (UMAPAZ; 5572-
sports courts, playground and good facili- recipes from the Brazilian cuisine. 3053-9300) to keep with the open air feel dur- 1004; prefeitura.sp.gov.br/uma
Fotos: 1© Sergio Tahuata, 2© Pedro Henrique Cunha
ties, it is a nice setting for picnics. Still today To contemplate the exuberant flora right ing your dinner. The glazed halls surround a paz). The headquarters is in Ibira-
it is home to capuchin monkeys, capybaras, inside the metropolis, take a stroll along the square – that’s the meaning of praça in Por- puera Park, but classes are taught
in different locations within the
toucans and other animals. Another pleasant tree-lined alleys of Burle Marx Park (Av. Dona tuguese – where tables lie amidst fruit trees city. Another way to get engaged
site is the Pico do Jaraguá (access by Rod. Helena Pereira de Morais, 200, Vila Andrade; and a koi pond. On the menu, Italian dishes is through the free course of en-
Anhanguera, km 18, Jaraguá), the highest 3746-7631; parqueburlemarx.com.br). What and specialties made in a wood oven. vironmental communication at
peak in the capital, with a height of 1135 m. fascinates visitors here is the garden designed Another option is Capim Santo (Al. Min Senac – Jabaquara branch (Av. do
Café, 298, 2146-9150; sp.senac.br),
You can go by car or hike along one of the by landscape architect Roberto Burle Marx, Rocha Azevedo, 471, Jardins; 3068-8486), in which students learn to dissemi-
trails leading to the top, from where you see with imperial palms around a water mirror and which serves traditional Brazilian dishes on nate information about nature, be-
the vastness of São Paulo. a set of sculptures on the lawn, resembling a a patio surrounded by greenery. If you are up sides discussing the importance of
If you’re in the opposite side of town, in checkerboard. Not far away is another lovely for a drink and want to cap off your evening green for society.
South Zone, a suggestion for your lunch is garden, at the Fundação Maria Luisa and Os- under the stars, Cânter (Av. Lineu de Paula
18 cityofsaopaulo.com cityofsaopaulo.com 19a cultural day
A cultural day MORNiNg
Joining culture and history is a good reason
to start the day in Centro (Downtown). Thus
The ground floor houses the circulating li-
brary, with 43,000 books for loan to readers.
A cultural morning may be spent at the
the first step is to have your breakfast at the concrete side of Ibirapuera Park, checking its
oldest bakery in town, Santa Tereza (Pça. museums, pavilions and outdoor exhibits. The
João Mendes, 150, Centro; 3101-5667), estab- Museu de Arte Moderna – MAM (Ibirapuera
lished in 1872. When in doubt, order a média, Park, Gate 3, 5085-1300; mam.org.br) usually
a typical local combination of buttered bread holds temporary exhibitions; contemporary
toasted on the griddle and a pingado, coffee artists such as Cildo Meirelles enhance the
served in a glass with some drops of milk. collection of more than 5,000 works. Around
Not far, on Praça do Patriarca, one can see the building, some pieces are displayed out-
an excellent example of how the new and the doors in the Sculpture Garden. The Museu
old coexist in the metropolis. Buildings from Afro Brasil (Ibirapuera Park, Gate 10, 3320-
the beginning of last century, like Matarazzo 8900; museuafrobrasil.com.br), also in one of
Building (Viaduto do Chá, 15, Centro), which the pavilions in the park, is dedicated to works
houses the town hall, fit harmoniously with a of art, photographs, documents and other
huge portico of 40 m supporting a metal roof ethnological items, some dating from the XV
– a creation of award-winning architect Paulo
Mendes da Rocha. Inaugurated in 2002, it sits
atop the entrance to Galeria Prestes Maia.
Walk across Viaduto do Chá, over Vale do
Anhangabaú, and admire the splendor of the
Municipal Theater (Pça Ramos de Azevedo,
s/n, Centro, 3397-0300; teatromunicipal.
sp.gov.br). Thoroughly restored and reopened
in 2011, in its 100th anniversary, the theater
has guided tours, but you can simply enter the
marble lobby and visit the cafe on the ground
floor, which was redesigned by the Campana
MASP: the museum shelters one of the largest art collections in Latin America brothers. Head to the box office and check if
there are tickets available for are any perfor-
mances scheduled for the evening. Nearby
S ão Paulo can proudly boast the title of capital of cultural diver-
sity. Since the 1922 Modern Art Week, the city opened up to old
is the Biblioteca Mário de Andrade (R. da
Consolação, 94, Centro; 3256-5270). Its col-
Photo credits: Jair Magri
and new art movements, whether national or international. Impres- lection, that has occupied the building for 70
sionist and cubist works live side by side under the modern design years, is only surpassed, in Brazil, by that of
of MASP, while urban art invades galleries and cultural centers. That Biblioteca Nacional (RJ). It shelters important
is not to mention theaters, cinemas and other venues, set on con- works for research, such as a letter by Manuel
quering the public. da Nóbrega and manuscripts by Ruy Barbosa. Municipal Theater: a renewed cafe
20 cityofsaopaulo.com cityofsaopaulo.com 21a cultural day
century, thus composing a comprehensive 50th anniversary of the institution in 2013. the span of 74 m, a result of a daring project
profile of the black culture in the construction If you get hungry before you leave the by Lina Bo Bardi. Inside, it shelters one of
of Brazilian society. park, take a chance at the restaurant Prêt no the most important art collections in Latin
MAM (5085-1306), which is inside the muse- America, with works by artists like Monet,
AFTERNOON um and always has creative recipes. Another Raphael, Renoir, Picasso and Van Gogh. This
Just by crossing a footbridge over 23 de option is the nearby Così (R.Jacques Felix, collection, which totals 8,000 pieces, is usu-
Maio Avenue you will find another piece of 381, Moema; 3672-0089), where fresh pasta ally displayed in themed exhibitions. The
the architectural complex of Ibirapuera: the and the octopus risotto with green olives are underground area of the museum holds a
new headquarters of the Museu de Arte prepared by chef Renato Carioni. For dessert, large exhibition area, plus an amphitheater,
Contemporânea da Universidade de São peer through the shop window of Pâtisserie a shop and a restaurant.
Paulo – MAC USP (Av. Pedro Álvares Cabral, Douce France (Al. Jaú, 554, Jardins, 3262- COURSES
1301, Ibirapuera, 5573-9932; mac.usp.br). 3542). The puff pastry pie will be the fuel you EvENiNg
Also designed by Oscar Niemeyer, the build- need to move toward Paulista Avenue. If you manage to walk along the 2.8 km of Visiting so many mu-
ing housed a government office up to 2009; it Your next stop is at the Museu de Arte Paulista Avenue, you will stumble upon other seums and art gal-
leries in São Paulo
was reopened in January 2012 with an exhibi- de São Paulo – MASP (Av. Paulista, 1578, cultural attractions. Closer to Praça Osvaldo
may raise the desire
tion of 18 sculptures on the ground floor. The 3251-5644; masp.art.br). As relevant as its Cruz lie the Casa das Rosas (Av. Paulista, 37, to deepen your knowledge on the
remaining floors will be progressively taken collection, the building is a concrete box 3258-6986), whose activities are focused on subject. MASP (Av. Paulista, 1578,
until the end of the year, to celebrate the suspended by red beams, towering over poetry and literature, and Itaú Cultural (Av. 3251-5644, masp.art.br) offers an
introductory course on art history
Paulista, 149, 2168-1777), with exhibitions of
with lessons taught within the
video art and multimedia languages. At the premises of the museum, provid-
opposite end of the avenue, Conjunto Na- ing an overview of the visual arts.
cional (Av. Paulista, 2073) holds regular exhi- On the other hand, the Course on
Art History at MIS (Av. Europa, 158,
bitions in its corridors, which are covered in
Jardim Europa; 2117-4777, mis-sp.
Portuguese mosaic. The gallery also shelters org.br) emphasizes contemporary
a unit of Caixa Cultural (3321-4400) and the art and its relationship with tech-
Livraria Cultura (3170-4033), a mega book- nology and digital media, cover-
ing from the Renaissance to pres-
store with cultural activities.
ent days.
If you decide to see a play to wrap up your
night, the city usually has on display dramas,
comedies and musicals. Bela Vista is home to
several theaters like Sergio Cardoso (R. Rui
Barbosa, 153; 3288-0136), Ruth Escobar (R. Another haven for hungry stomachs in the
dos Ingleses, 209; 3289-2358) and Abril The- downtown area is Avanhandava Street. A for-
ater (Av. Brig.Luis Antonio, 411; 2846 -6060). mer meeting point of artists, it was revitalized
Photo credits: Jair Magri
After the spectacle, the right choice for in 2007 and became a boulevard with flower
dinner are the Italian cantinas. Roperto (R. 13 beds and a special pavement. Take your time
de Maio, 634, Bela Vista; 3288-2573) has four to sample the antipasti and the pasta served
lounges and many tables; the highlight on the at Famiglia Mancini (R. Avanhandava, 81,
Museu de Arte Contemporânea – USP: more exhibition space in the new headquarters menu is the tasty polpettone, their specialty. Centro, 3255-6599).
22 cityofsaopaulo.com cityofsaopaulo.com 23a day for wellness
A day for wellness MORNiNg
It doesn’t matter what your beliefs are. Try to
start the day attending a Mass celebrated with
Gregorian chants at the Basílica de Nossa Sen-
hora da Assunção, in Mosteiro de São Bento
(Lgo. de São Bento, s/n, Centro; 3328-8799).
This sung Mass is held daily at 7 am on week-
days, an hour earlier on Saturdays and every
Sunday at 10am. Remember to arrive early if
you don’t want to stand in the aisles. When it
is over, your body and mind will certainly feel
fresh and lighter.
A good alternative to have breakfast right
there, opposite the monastery, is Café Giron-
dino (R. Boa Vista, 365, Centro; 3229-4574).
The atmosphere is sober and the decor is
inspired in the São Paulo of the beginning of
the XX century; the menu features a variety
2©
of hot drinks for breakfast, including special
coffee blends, as well as juices, fruit salad, Aclimação Park: a place to rest outdoors
bread, snacks and sandwiches. You can also
shop at the Padaria do Mosteiro, which sells
bread, cakes, biscuits and jams. Among the like moving their bodies to achieve a sense of
delicacies made by the monks themselves are well-being may head to the Espaço da Antiga
gingerbreads filled with strawberry jam and Serraria. There, adepts of Chinese gymnastics
loaves of whole grain bread that take brown (information on 3266-5829) meet from Mon-
sugar, oat and olive oil. Just don’t commit the day to Saturday at 10:30am. The oriental tech-
sin of gluttony. Take everything to the park of nique, known as lian gong, stimulates blood
1©
your choice and have a delicious picnic. After circulation, increases stamina and helps to
Photo credits: 1© Andréa D’Amato, 2© Jair Magri
Spa Elements, inside Hotel Tivoli: have a massage in a zen and relaxing environment eating, check if there is any physical activity or correct the posture. Also in Ibirapuera, but
meditation scheduled for the day. only on Sundays, at the same place, from
Ibirapuera Park offers a place to con- 8 to 9:45 am, it is time for yoga exercises.
T hose who say that São Paulo never stops are those who still
don’t know where and how to relax here. It is worth seeking
a quiet moment in aesthetic medical clinics or even in cosmetic
template and relax the mind: the Pavilhão
Japonês (5081-7296). This wooden building,
designed in Japan, has a hall for tea ceremo-
Other green areas of the city offer yoga les-
sons: Aclimação Park (R. Muniz de Souza,
1119, Aclimação; 3208-4042), Severo Gomes
stores. You can also find a little corner of peace within a park or a nies, and also handicraft workshops. A koi Park (R. Pires de Oliveira, 356, Santo Ama-
Japanese restaurant. By day or by night, you may be carried away pond and a traditional Japanese garden com- ro; 5687-4994), Guarapiranga Park (Estr. de
by the harmony of classical music, which spreads its notes around plete the atmosphere of tranquility. Guarapiranga, 575, M’Boi Mirim, 5514-6332)
many corners of the city. Still inside the Ibirapuera, those who feel and Praça Victor Civita (R. Sumidouro, 580,
24 cityofsaopaulo.com cityofsaopaulo.com 25a day for wellness
the traditional Bride’s Day and Spa Day. 3088-6019), the sushi chef after whom the
Those looking for more exclusive services restaurant is named, serves only eight people
can choose a spa at one of the five star hotels at the counter, while another team remains in
in town. At the Hilton Morumbi, the Ama- the kitchen preparing the dishes for custom-
zonian Spa (Av. das Nações Unidas, 12901, ers at the tables. Another renowned Japanese
Brooklin, 5102-4784) accepts guests and non- restaurant is Aizomê (Al . Fernão Cardim, 39,
guests, offering a range of massages, facial Jardins; 3251-5157), where the menu is faithful
hydration and skin cleansing, in which prod- to traditions, while accepting some peculiari-
ucts are made with raw material from the ties of the international cuisine.
Amazon rainforest. Inside the Tivoli Mofarrej, After dinner, you may wish for a more in-
you can relax with massages, special hydra- timist suggestion. If you like concerts, check
tion and baths with aromatic oils at the Spa the program of the Symphony Orchestra of
Elements (Al. Santos, 1437, Jardins; 3146- the State of São Paulo, aka Osesp, whose
6423). An alternative for a relaxation session primary concert venue is Sala São Paulo (Pça
outside the clinics is a visit to L’Occitane (R. Júlio Prestes, 16, Luz, 3223-3966). Even if an-
Oscar Freire, 731, Jardins; 3061-8586), where other group is performing, this temple of clas-
you may purchase some of their excellent sical music deserves a visit for its beauty and
cosmetic products that use raw materials di- flawless acoustics.
rectly from Provence, in France.
Pavilhão Japonês, in Ibirapuera Park: an ornamental garden, a tea room and workshops Now that your body is feeling great, stop
at the Villa-Lobos Park (Av. Prof. Fonseca
Rodrigues, 2001, Alto de Pinheiros, 3023- COURSES
Pinheiros, 3031-3689). Do not forget to call zen yogurt at Tutti Frutti Frozen Yogurt 0316). In an outdoor area called Espaço Ou-
The bustle of the
to check times, for schedules are different at (3266-7383). villas, you can sit and listen to the repertoire city calls for re-
each location. Save some time in your afternoon to un- of Brazilian composer Heitor Villa-Lobos. laxing activities
dergo a health or beauty treatment at a spe- The site has gained new lounge chairs, five for both body and
AFTERNOON cialized clinic in São Paulo. Buddha Spa (R. displays and was reopened to the public in soul; therefore, take some time
to have lessons on yoga therapy
After spending the morning relaxing your Manuel da Nóbrega, 1944, Ibirapuera; 3052- March 2012, when the conductor would be- at Espaço Premma Yoga (R. Maria
mind, it’s time to focus on your body. Right 1756; buddhaspa.com.br) offers Ayurvedic come 125 years old. Figueiredo, 189, Paraíso, 3283-
beside Trianon Park is the natural restaurant massage and body scrubs, in addition to im- 0884), located in a charming
Cheiro Verde (R. Peixoto Gomide, 1078, mersion baths in ofuros. EvENiNg townhouse just two blocks from
Paulista Avenue. If beauty is what
Jardins, 3262-2640), which offers tasty a la At Espaço Girassol (R. Girassol, 602, Vila The zen atmosphere of Japanese restaurants makes you feel good, visit the
carte dishes, such as an amazing vegetarian Madalena; 3034-4449; espacogirassol.com. in the metropolis has all it takes to provide Payot aesthetic center (R. Borges
Photo credit: Carmen Fukunari
polpettone. If you take a table upstairs near br), the day spa includes aromatherapy, color a cozy place for you. In Kinoshita (R. Jaques Lagoa, 913, Vila Mariana, 5081-
the windows, your sight will be cheered as therapy and anti-stress massage with essen- Felix, 405, Vila Nova Conceição; 3849-6940), 7790), which offers self make-up
lessons and cosmetic procedures
you will manage to see the tops of the trees. tial oils, among other options. At Kabanah the ambiance is modern and chef Tsuyoshi such as lymphatic drainage, wax-
For a lighter dessert, go to Shopping Pátio Spa (Av. Brig. Luís Antônio, 4442, Ibirapuera, Murakami prepares not only sushi, but also ing and eyebrow design.
Paulista (R. 13 de Maio, 1947, Bela Vista; 3885-8278; kabanahspa.com.br), treatments refined dishes from the cuisine of his coun-
3191-1100) and delight yourself with a fro- are grouped into themed packages such as try. Jun Sakamoto (R. Lisboa, 55, Pinheiros;
26 cityofsaopaulo.com cityofsaopaulo.com 27a day for good deals
A day for good deals MORNiNg
The money-saving way to get around São
Paulo is by using a Bilhete Único to pay for the
Língua Portuguesa, Pinacoteca, and Mu-
seu de Arte Sacra, all of which lie in the Luz
district. On Sunday, you can keep your wallet
subway or bus (see how to get one on page 9). untouched if you go to MAM, in Ibirapuera, or
Indeed the public transport is the most practi- the Museu da Casa Brasileira (Av. Brig. Faria
cal means to get to Centro (Downtown), where Lima, 2705, Jardim Paulistano, 3032-3727).
you can start the day frugally. To start off, get
into any bakery or coffee shop and order a typi- AFTERNOON
cal São Paulo breakfast that will be right within Concrete, iron frames and the promise of a
your budget: bread toasted on the griddle and cultural program as varied as that of the Cen-
pingado – or simply coffee and milk. A good tre Georges Pompidou in Paris. These were
choice would be Bar Estadão (Viaduto 9 de Jul- the ingredients that gave rise to the São
ho, 193, Consolação; 3257-7121), open 24 hours Paulo Cultural Center (R. Vergueiro, 1000,
a day, practically every day of the year. If you Paraíso, 3397-4002, centrocultural.sp.gov.
prefer something more homey, you may sit at br), opened in 1982. Encrusted on a hillside
a colonial table and pick one of the cakes of the beside the Vergueiro subway station, the
day at Café do Pateo (Pça. Pátio do Colégio, complex is one of the most popular of the
2, Centro, 3105-6899), housed in the building
where the Jesuits founded São Paulo.
2©
Nearby, a great place to see free exhibitions
is the Banco do Brasil Cultural Center (R. Álva-
res Penteado, 112, Centro, 3113-3651). Built in
1901, it was the head office of a major bank in
São Paulo. Today, it shelters exhibits of impor-
tant names of the fine arts and photography;
its amphitheater receives plays, film festivals
and other events. Another construction linked
to the financial past of the city is the Altino
1©
Arantes Building (R. João Brícola, 24, Centro,
Photo credit: 1© Jair Magri, 2© Andréa D’Amato
Museu da Língua Portuguesa, in the Luz district: free admission on Saturdays 2196-3730), former headquarters of a bank,
and one of the postcards of the metropolis. On
weekdays, you have free access to the top to
W ho said it is not possible to spend little or almost nothing
when it comes to have fun and enjoy the best of São Paulo?
The city has great cultural centers that propose free activities, as
admire a beautiful view of São Paulo.
Several museums also have free entry on
certain days (check the addresses in Must-
well as cheap tickets for the theater, cinemas and museums (or free See Neighborhoods, p. 53). That’s the case of
admission on certain days). Not to mention the variety of restaurants Tuesdays at MASP, on Av. Paulista, and Thurs-
and bars, from Downtown to other neighborhoods, offering fine and days at the Museu do Futebol, in Pacaembu.
plentiful food at affordable prices. On Saturdays, entrance is free at Museu da Cantina do Magrão: just a subway-ride away
28 cityofsaopaulo.com cityofsaopaulo.com 29You can also read
