MICHELIN PASSION EXPERIENCE 2018

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MICHELIN PASSION
   EXPERIENCE
       2018
Are you passionate, curious, bold, and desiring more
challenges and fresh experiences?

Michelin Experience is proposing you an exotic racing
journey that you have never experienced!

Whatever your level is, come and… be a racing driver
for one day!

Experience Michelin World of Passion through
surprises and thrills!

  •   Event dates: 20 August – 2 September 2018
  •   Location: Buriram, Thailand
  •   Limited Sales to the public – 40 Available
  •   Cost: 94,000 THB inc Taxes and fees

                                             2
THE CONCEPT

                                                 Experience Michelin Passion as a racing driver for one day

Professional racing drivers will guide you
throughout a full day program to let you
experience Michelin World of Passion through
surprises and thrills on Buriram International
Circuit !

                                                                                                    3
THE PLACE
BURIRAM, Thailand

                    Attractions :
                    Buriram is an emerging city for tourism. It has the
                    historic monuments, with some modern shopping
                    centers in town. Local food are also great and you can
                    taste the real Thai in the city.

         BURIRAM    Culture :
                    Buriram is a historic city that was founded back in the
                    days of the Khmer Empire in 14th century. Historic
                    monuments are the attraction points in the city.

                                                                  4
THE PLACE
CHANG International Circuit

                              Opened in 2014. The Buriram International Circuit is the
                              only FIA Grade 1 circuit in Thailand. The circuit quickly
                              became the heart of Thai motorsport with numerous local
                              races were held.

                              The circuit also held several international races such as
                              Super GT, World Superbike and will hold the first ever
                              MotoGP event in Thailand in 2018.

                              Length: 4.554 Km
                              Width: 8m
                              Total turns: 12
                              North Track: 2,71 km

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A Once-in-a-lifetime Experience
THE Program
BRIEFING & EQUIPMENT

                       BEFORE IT STARTS …
                       Arriving on the circuit around 7:30 am, the guests
                       will be welcomed by our professional team of
                       instructors.

                         This pit garage, equipped and furnished, is going to
                         be “your place” for the event (we can customize it
                         to your company’s image if needed).

                            After a welcoming coffee there will be a
                            briefing about the day and a safety briefing.
                            The guests will then be given their equipment:
                                   - Overall    - Helmet
                                   - Gloves     - Boots

                                                                     7
THE Program
DRIVING SESSIONS
                   After the open ceremony, guests get ready to start the
                   engines. START YOUR ENGINES !

                   Workshop 1: PASSION RACING SCHOOL

                   After a briefing about safety, cars and workshops,
                   guests will do a 1st driving session of 7/8 min.

                   2 guests in F4 will be following 1 pace car. This will be
                   the discovery session of track and car.

                   At the same time, the chief instructor will be sharing
                   his knowledge with guests in the pit.

                   There will be a second session to improve guests’
                   driving skills, and the third session as challenge
                   session.

                     2 models of car:
                     - 4 single seaters : Formula 4
                     - 4 Porsche Cayman as pace car                  8
THE Program
DRIVING SESSIONS

                                 Workshop 2: Race of Passion

                                 This workshop will be challenging the guest against the
                                 clock, on a twisted and parallel slalom.

                                 Each guest will compete once against the members of his
                                 team (i.e 3 battles), alternatively using courses and cars,
                                 to define who is the team’s champion.

                                     At the end, there is a team ranking and the 4
                                     champions will play semi-final and final to determine
                                     the winning team.

                                       2 models of sporting cars
                                       - Porsche Cayman x2
                                       - Subaru BRZ x 2 (or equivalent)

Confidential for internal only
                                                                                   9
THE Program
LUNCH BREAK

              TIME FOR A BREAK

                After the 2 morning driving sessions, the guests
                will savor the delicious food, combining the
                Thai traditional flavor and foreign tastes.

                    Then they will be ready for the excitement in
                    the afternoon.

                                                          10
THE Program
DRIVING SESSIONS

                   Workshop 3: OFFROAD PASSION By
                   BFGoodrich

                   After a briefing, guests are randomly distributed into
                   4 teams and are allocated 1 car for the team.

                   The guests will have to complete a course, with
                   several « exercises stations » all along the course.

                   Guests will rotate to drive the car in-between the
                   stations, but at each station, all guests are doing the
                   exercises.

                      2 models of SUVs
                      - Ford Ranger (or equivalent) x 2
                      - Toyota Fortuner (or equivalent) x 2

                                                                   11
THE Program
HOT LAPS

              Workshop 4: THRILLING PASSION

              2 TCR cars will bring guests for a hotlap session at the
              end of the day. The TCR being the rising touring car
              series in the world.

              Spec of TCR SEAT LEON:
              - Weight: 1250 Kg
              - Power: 350 bhp
              - Traction: 2 wheels
              - Rim: 10 x 18

              After which every guest will receive a diploma proving
              that they are capable to drive on track.
              Eventually, a farewell ceremony will be organized in the
              pits to thank all the guests for their participation.

              Other options are also available on demand allowing
              the guests to share their experience with others
              (video/photo shooting etc.)                  12
THE Program
MICHELIN GASTRONOMY

One of Thailand’s top chefs will let you
experience the journey in Thai gastronomy.

                                             13
Recommended hotel
*Not included in ticket price

                                Hotel 1: X2 VIBE HOTEL

                                • Airport - Hôtel : 35 min
                                • Hôtel - Circuit : 15 min
                                • Hôtel - City : 10 min

                                                             14
Recommended hotel
*Not included in ticket price

                                Hotel 2: AMARI BURIRAM UNITED

                                • Airport - Hôtel : 40 min
                                • Hôtel - Circuit : 10 min
                                • Hôtel - City : 10 min

                                                             15
Travel, gastronomy and driving racing cars in an exotic environment…
          it will be the memorable once-in-a-life experience !

                       READY TO
                   START THE ENGINE ?

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For more information: please
contact:
Thamtida Isarankura
isarankura.thamtida@michelin.com

Or call: +66 (0) 2700 3000

                        THANK YOU
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