EARN MORE CONFIDENCE. CLOSE MORE DEALS - THE KELLEY BLUE BOOK TRUSTED ADVISOR PROGRAM - Kelley Blue Book Product ...
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EARN MORE CONFIDENCE. CLOSE MORE DEALS. THE KELLEY BLUE BOOK® TRUSTED ADVISOR PROGRAM
KELLEY BLUE BOOK TRUSTED ADVISOR PROGRAM
From online to in-showroom, the Trusted Advisor Program streamlines the vehicle trade-in and purchase
process delivering the fast, easy and more enjoyable experience dealers and consumers deserve.
ON OUR SITES ON YOUR SITE
Connecting KBB.com and Enhancing your website
Autotrader shoppers to your for a more comprehensive
website and dealership online shopping experience
ONLINE TO YOUR SHOWROOM
Bridging the online experience to easy in-store conversations
CHOOSE THE LEVEL THAT’S RIGHT FOR YOU Large franchise or small independent, you’ll find a package that works to help increase sales velocity and improve customer satisfaction. Choose from three program levels with unique benefits. All enable you to take advantage of the Trusted Advisor Program products and associated Kelley Blue Book branding TRUSTED ADVISOR PROGRAM PACKAGES LITE PLUS PREMIER Kelley Blue Book® Price Advisor (New & Used/CPO) Marketing Capability (online & offline) Price Advisor Report KBB.com Editorial Content & Awards Dealer Differentiator (KBB.com & Autotrader) Inventory Analysis Report Dealer Training (online & in-store) Complimentary POS Welcome Kit Marketing Assets Web Portal Implementation Consultant LeadDriver™ Instant Cash Offer℠
ON OUR SITES
Connecting KBB.com & Autotrader shoppers to your website and dealership
DEALER DIFFERENTIATOR
Dealer Differentiator sets your listings apart from other
dealer listings by making shoppers aware that you use
pricing transparency for trade-in and purchase price.
Badging on your KBB.com
and Autotrader listings indicates
your participation in the
Trusted Advisor Program.
Search Results Page link
takes the shopper to “Why
Consider This Dealer” pop-up
message that describes
to consumers how they
can benefit from your
pricing transparency.
SEARCH RESULTS PAGE
VEHICLE DETAILS PAGE SEARCH RESULTS PAGE POP-UP WINDOW
3 4 out
OF KBB.com and Autotrader
shoppers buy within 6 months1
KELLEY BLUE BOOKSM INSTANT CASH OFFER
ON YOUR SITE
Puts the trust back into trade-in and sell-for-cash discussions
Enhancing your website for a more comprehensive online shopping experience
KELLEY BLUE BOOK® PRICE ADVISOR
Designed to ease price negotiations
When visiting your website, customers answer a series Having the Price Advisor directly on your website
of questions that generates an Instant Cash Offer for their can quickly put your online and in-store customers
vehicle applicable toward a trade-in, or to redeem for cash. on the same page as your sales team when it comes
You decide whether to resell the trade-in on your lot, sell to new and used vehicle pricing.
it at auction or sell it to us for the Instant Cash Offer amount.* This in turn helps your sales team focus more
on customer needs, vehicle features and options
plus things that differentiate your dealership —
KELLEY BLUE BOOK PRICE ADVISOR REPORT all helping the conversation become faster,
Confidence in vehicles, dealership and deal more informational and more enjoyable.
A comprehensive report that includes valuable information
about your dealership as well as relevant details that affect
the value of new and used vehicles on your lot. Available LEADDRIVER™
across web-enabled devices and printable in a summary Trusted Blue Book® Trade-in Values
or complete version.
Helps you capture a lead and support a two-fold
This configurable product allows you to display trusted content transaction: trade-in and purchase.
about your vehicles and dealership, including: vehicle history
reports, crash test ratings, customer reviews/ratings and Quickly shows your customers the Kelley Blue Book®
social media feeds about your dealership. Trade-In Value and Trade-In Range for their current vehicle.
KBB.COM RATINGS, REVIEWS
AND AWARDS CONTENT
THE MOST FRUSTRATING Keep consumers engaged on your website
ASPECTS OF CAR SHOPPING Highlighting your inventory with Kelley Blue Book
FOR CONSUMERS3 Ratings, Reviews and Awards can help increase
consumer engagement on your site and help turn
NEGOTIATING A
PURCHASE PRICE 26% your website into a one-stop shopping experience.
You can select from and customize different views
24%
FILLING OUT of Expert Ratings, Expert Reviews, Consumer Ratings
PAPERWORK and Consumer Reviews from KBB.com, plus highlight
Kelley Blue Book Annual Awards.
19%
FINDING THE
BEST DEAL
13%
VALUING A
TRADE-IN
1-3 2018 Cox Automotive Car Buyer Journey Study | *Program terms and conditions apply.
69% of all consumers who trade in or sell their vehicle
use Kelley Blue Book to determine the value.2
ONLINE TO
YOUR SHOWROOM
Bridging the online experience to easy in-store conversations
MARKETING
Templatized, co-branded marketing materials
help integrate and streamline your marketing
efforts through our marketing assets portal
POS welcome kit
Co-branded POS assets
Co-branded website assets
Print advertising templates
Logos and trademarks
Call-to-action website buttons
TRAINING
Product information and training to help ease
your sales team’s conversations with customers
eLearning courses
On-site training
Showroom tool
Tutorials
Ongoing support from an
Implementation Consultant
INVENTORY ANALYSIS REPORT
Analysis of how your overall inventory compares
to the Kelley Blue Book® Fair Market Range
THE POWER OF
KELLEY BLUE BOOK
VISIT: B2B.KBB.COM/CONTACT | CALL: 866-926-0138 | EMAIL: KBB.ICO@COXAUTOINC.COM
© 2018 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book, the Kelley Blue Book logo and KBB.com are registered trademarks of Kelley Blue Book Co., Inc.
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