Meet Us in Atlantic City - January 25-27, 2022 Atlantic City Convention Center - The Pool & Spa Show
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2022
January 25-27, 2022
Atlantic City Convention Center
Meet Us in Atlantic City
Exhibitor Prospectus
We’re Bringing the Industry
Back Together
The 2022 Pool & Spa Show WILL be in-person in January,
and we can’t wait!
We are excited to bring together the innovations we developed at our virtual Experience in 2021 with
our over 40 years of delivering face-to-face connections at our Show.
We’re Not the Only Ones Excited!
In a survey of owners and top staff at companies who have previously attended our Show
93% 92%
Past Pool & Spa Show Want to See
Attendees are Ready New Products
to Return In-Person Up Close
28% 92%
Plan On Bringing
MORE Staff Than Want to Meet
Past Years with You!
Be in the Room Where it Happens
Pool & Spa Show exhibitors know that the deals made
on our Show Floor can’t be made anywhere else. Our
industry has been waiting for the chance to connect,
and nothing beats face-to-face conversations to
build and grow relationships. You can make cold
calls, schedule zoom calls, and email all day
long, but you will never be able to make the
same genuine connections as quickly as
you can on our Show Floor.
CONNECT with current customers | GAIN new customers | CLOSE more sales
* Responses to survey of owners and top staff from companies who have attended
a Pool & Spa Show in the last three years.
2 | The Pool & Spa Show | January 25-27, 2022 | Atlantic City Convention Center
The Backyard Boom Brings
Record-Breaking Demand in the Northeast
2,288,022
Inground & above ground
pools in the Northeast/
MidAtlantic
24% Industry growth in 2020
The largest growth in over
three decades!**
*PK Data 2019 **Pool & Hot Tub Alliance
Expand Your Presence in this growing market.
When you experience all that The Pool & Spa Show has to offer to your company, you’ll tap into new
ways to increase brand awareness, accelerate your sales cycle and strengthen existing customer
loyalty. From customer connections to hands-on product demos, the engagement offered on our
Show Floor is second-to-none.
Where the Buyers Come to Shop
42% Builder/Installer/Renovation
32% Owner/Partner/President
37% Service
24% Technicians
Job Principle 10% Retail Store/Online Retail
Function 22% Vice President company
activities 3% Pool Management/Consultant
12% Office/Field Staff
2% Distributor
10% Sales Manager/Sales Rep
6% Other
Over 65 OH
15% 18-29 29% NJ 3% MA
DE Other
18-29
57-65 24% 30-38 MA NJ 19% NY 2% DE
19% 39-46 VA 17% PA 2% OH
Age Attendee
30-38 CT Locations
47-56 23% 47-56 6% MD 11% Other
MD
14% 57-65 NY 6% CT
39-46 PA
5% Over 65 5% VA
The Pool & Spa Show | January 25-27, 2022 | Atlantic City Convention Center | 3
All Eyes on You The industry is reuniting, and there is no better time to be front and center with the industry’s top companies. Achieve your company’s unique marketing goals by mixing and matching from a variety of marketing and promotional tools. More than square footage, your booth offers a world of possibilities. Find all the details and pricing online at ThePoolSpaShow.com. Raise Awareness • Upgrade Your Show Guide Listing • Take Advantage of the • Purchase an Exclusive Pre-Show Eblast Social Media Package Launch a New Product • Add a Product Boardwalk Booth • Include a Show Website Placement (BONUS! Upgrade to include a pre-show eblast) • Place an Ad in the Show Guide Dominate the market • Become Title Sponsor for the Show App • Hang a Billboard Display at • Secure an Exclusive Meeting Room on the Show Entrance the Show Floor Be Front and Center in 2022 High Visibility Digital Sponsorships Put your company front and center when your customers are online. Our Show reaches over 26,000 pool & spa pros through our website, email campaigns, digital ads, show app and social media posts. Limited availability. Buy early for best placements. Stand Out With a Product Boardwalk Display Located at the Show’s only entrance and exit, a position on the product boardwalk is your way to be seen by every Show attendee. This is your most cost-effective way to • Improve your company’s visibility • Reinforce existing relationships • Drive more traffic to the booth • Ultimately, create more leads. Plus take advantage of new ways to enhance your boardwalk display including pre-show email promotions! 4 | The Pool & Spa Show | January 25-27, 2022 | Atlantic City Convention Center
2022 EXHIBITOR SPACE CONTRACT
2022 POOL & SPA SHOW JANUARY 25–27
This contract can be filled out and submitted online at www.ThePoolSpaShow.com
STEP ONE: COMPANY INFORMATION
Exhibitors are responsible for updating their profiles and product categories
EXHIBIT HOURS
Legal Company Name:
Exhibiting As:
TUESDAY
10:00 am - 5:00 pm
NESPA/PHTA Member #: Co. Email:
WEDNESDAY
Address: 10:00 am - 5:00 pm
City: State/Province: Zip: THURSDAY
Phone: Fax: 10:00 am - 2:00 pm
Show Contact: Email:
MAKE ALL CHECKS
Phone: Ext.: Website: PAYABLE TO:
NOTE: Exhibit space assignments and announcements are based on priority points established by previous Pool & Spa NORTHEAST SPA & POOL
Show participation and date of receipt of this contract. ASSOCIATION
DON’T DELAY! Your contract MUST be submitted by September 14, 2021 to use your established Show Priority Points. • Deposit required with
contract: 50% of total
NO EXCEPTIONS: All contracts submitted after September 14, 2021 will be assigned on a first-come, first-served basis.
exhibit space cost.
The Pool & Spa Show utilizes a Priority Points System where points are earned from previous Pool & Spa Show partic- • Balance due in full by
ipation including years of exhibiting and booth size (one point for each year and one point for each 10x10 space). Points Dec. 3, 2021.
accumulate and carry over from year to year. Points expire if a company does not exhibit for five years.
• Exhibitors with unpaid
balance will not be
STEP TWO: EXHIBIT CONTRACT INFORMATION
permitted to set up at
Exhibitor acknowledges receipt of the Terms and Conditions to exhibit at The Pool & Spa Show and agrees to be the show.
bound by such in relation to The Pool & Spa Show powered by Northeast Spa and Pool Association. Complete
Terms and Conditions, including booth cancellation policy, are located at RETURN APPLICATION &
www.thepoolspashow.com/terms. PAYMENT TO:
THE POOL & SPA SHOW/
REQUIRED Exhibitor Signature
NESPA
Printed Name: Title: 6B South Gold Drive
Name of person to be listed in on-site Show Directory: Hamilton, NJ 08691
Products to be displayed: Phone: 609.689.9111
Fax: 609.689.9110
STEP THREE: LIST PREFERRED BOOTH SPACES IN ORDER OF PREFERENCE ThePoolSpaShow.com
1. 2. 3. 4. 5. 6.
These selections are used as a guide for Show Management. If your choices have been allocated to exhibitors
before you on the priority point list, Show Management will assign what it considers to be the best space available. FOR OFFICE USE ONLY
Access the floorplan at: www.ThePoolSpaShow.com Deposit Amount:
STEP FOUR: PAYMENT INFORMATION
Take advantage of the Early Buy rate EARLY BUY - THROUGH OCT. 8 AFTER OCT. 8
Date Received:
through October 8, 2021! Paid-In-Full Rate Standard Rate Paid-In-Full Rate Standard Rate
NESPA/PHTA Member Rates
(per 10’ x 10’ booth) and first time $1,910.00 $1,970.00 $1,985.00 $2,045.00 Inv #
non-member exhibitors
Non-Member Rates (per 10’ x 10’ booth) $2,195.00 $2,260.00 $2,285.00 $2,350.00
EXHIBIT SPACE Priority #:
Configuration Required x x = x =
Number of 10’ 10’ Spaces Booth Rate Total 50% Deposit Due
(i.e. 10’ x 20’, 20’ x 40’,
50% deposit required with contract. Balance due in full by December 3, 2021. Exhibitors who pay in full
50’ x 40’):
with contract submission receive the discounted prices shown above.
LYB#
PAYMENT METHOD
Credit Card: o Visa o MasterCard o American Express o Discover
Space:
Name on Card:
Card#: Exp. Date: SIC:
Please charge the above credit card:
o In full, applying the “paid-in-full” discount, amount:
o On the payment due dates stated above, for the amount due:
o For the deposit required only, amount:
If mailing address for credit card is different from STEP ONE, please provide the following information:
Street Address/City/State/Zipa seamless
show experience
For 40 years, this Show has been powered by the Northeast Spa & Pool
Association. Because we are part of the pool and spa industry, we understand
the unique needs of our exhibitors and know the best ways to connect you with
industry professionals. Based on our decades of experience, we’ve created the
Exhibitor Resource Center where you can easily manage all your Show needs.
The Exhibitor Resource Center gives you access to
• Online ordering for all Show needs from Space Reservation to electric and
furniture orders
• Exclusive Show hotel rates and online reservations
• Your company profile! Make updates that are broadcast across all of our attendee
platforms including our website, Show app and printed, onsite Show Guide
• Quick access to badge registration for your entire staff
• Purchasing Show marketing opportunities and sponsorships
• A secure portal to pay your invoices
Plus all exhibitors receive a pre-show list of all pre-registered
attendees to assist you with marketing and complete post-show
roster to help with follow-up.
Important Dates
Tuesday, September 14 ............................................................................Priority Point Contract Deadline
Friday, October 8 ..................................................................................Early Buy Space Discount Deadline
Tuesday, December 7 ................................................................. Artwork Deadline (Onsite Sponsorships)
Tuesday, January 11 ...................................................................Product Boardwalk Application Deadline
Friday, January 21 – Monday, January 24 ............................................................................Move In/Set Up
Monday, January 24 – Thursday, January 27 ........................................................... Education Conference
Tuesday, January 25 – Thursday, January 27 ................................................................ Exhibit Floor Open
Thursday, January 27 – Friday, January 28 .................................................................................. Move Out
The Pool & Spa Show | January 25-27, 2022 | Atlantic City Convention Center | 6Visit www.ThePoolSpaShow.com
609-689-9111
info@ThePoolSpaShow.com 6B South Gold Drive | Hamilton, NJ 08691
EXHIBITS: January 25–27
EDUCATION: January 24-27
Now Accepting Space Contracts!
Visit www.ThePoolSpaShow.com
to sign up today.
the search for new customers is over.
we have them.
• Unmatched quality and quantity of buyers
• The most bang for your marketing buck.
• Make real connections with industry buyers.
“ or us, this is the premier trade show.
F
We do more business at The Pool &
Spa Show in a three day period than
we do at all other shows combined.”
—D
ERRICK HENDRICKS
National Sales Manager,
Cardinal Industries, Inc.You can also read
