Mediakit 2022 Status: 11/2021 - Media Impact
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Mediakit 2022
Status: 11/2021
1
CONTENT
Mr ICON MEDIAKIT 2022
• Portfolio Page 3
• Portrait, USP Page 4-5
• Positioning Page 6
• Services Page 7
• Dates & Topics Page 8
• Ad-Formats & Rates Page 9-12
• Social Media Page 13
• Technical Specs + Data Page 14-15
Mr ICON MEDIAKIT 2022
• Magazine portfolio Page 16
• Contacts Page 17
2
ICON GROUP 2022
PORTFOLIO
Digital
Website
Social
Media
iconmagazine.de @icon.magazin
Print Events
Mr ICON MEDIAKIT 2022
Magazine
3
PORTR AIT
Mr ICON 2022
The style magazine for men
Mr ICON is an internationally successful luxury magazine
setting a new benchmark in the market for German-
language men’s magazine since 2018.
Published twice a year as a supplement in WELT AM
SONNTAG Saturday and Sunday. Mr ICON presents a
diverse range of topics that goes far beyond classic
shooting and product presentations. Interesting
personalities, current trends and luxury brands staged
and portrayed in an unusual way - Mr ICON has its own
Mr ICON MEDIAKIT 2022
appeal and thus redefines the ICON standard for the
purely male target group.
4
PORTR AIT
USP
Why Mr ICON…
− Credible journalism meets opulent
innovative aesthetics
− Innovation leadership through investments
in international trend productions
− Part of the internationally successful luxury
magazine group ICON
Mr ICON MEDIAKIT 2022
− Internationally acclaimed stylistic competence
of founder and editor-in-chief Inga Griese
5
Mr ICON 2022
POSITIONING
ZEIT
Magazin
Handelsblatt
Mr ICON MEDIAKIT 2022
Magazin
Retail - Products
Supplements in Newspapers
Supplements in Magazines
6
ICON GROUP 2022
SERVICES
ICON and Mr ICON, as well as UHREN magazine, will have a stronger performance
profile in 2022. By repositioning the carrier title WELT AM SONNTAG, which is
published in an "early edition" on Saturdays in addition to the usual Sunday
newspaper, thereby it appeals to new reader target groups in the retail sector, ICON
will be included on Saturdays and Sundays and will thus reach the target group of
Saturday shoppers to a considerable extent for the first time and in addition.
Mr ICON continues to appear on Saturdays and Sundays and now benefits from the
change of carrier medium, now on Saturdays in the "early edition" of the high-priced
and comprehensive weekend newspaper.
A minimum print run of 300,000 copies is guaranteed for ICON and Mr ICON in
2022.
UHREN will be published for the first time on Sundays and thus reach a larger target
Mr ICON MEDIAKIT 2022
group in the higher-value carrier medium WELT AM SONNTAG.
A minimum print run of 150,000 copies is guaranteed from November 2021. Die
Stilisten will appear on Saturdays and Sundays as a supplement in WELT AM
SONNTAG in Nielsen I with a print run of 90,000 copies.
7
Mr ICON 2022
DATES & TOPICS
Issue Release Early Booking Booking Material Key Topics
Date Deadline* Deadline Deadline
Mr ICON MEDIAKIT 2022
Mr ICON I 26./27.03.2022 31.01.2022 24.02.2022 22.02.2022 Craftmanship & Innovation
Mr ICON II 29./30.10.2022 05.09.2022 29.09.2022 27.09.2022 Luxury
Subject to change , *Closing date for cover pages and ad-specials
8
Mr ICON 2022
AD FORMATS AND RATES*
Size in page section Format Rate
2/1 page 492 mm x 291 mm 55.000,00 €
1/1 page 246 mm x 291 mm 31.400,00 €
1/3 page* - portrait 79 mm x 291 mm Upon request
Preferential placement
Opening Spread 2nd Cover page + 3rd page 76.300,00 €
Cover-Gatefold** 4 pages 131.300,00 €
Against Editorial Left hand page opposite editorial 35.200,00 €
Facing Table of Content (FTC) Left hand page opposite content 34.800,00 €
Facing Table of Content II (FTC II) Left hand page opposite content II 33.200,00 €
Facing Table of Content III Left hand page opposite content III 33.200,00 €
Coverpages 3. Coverpages (IBC) 33.200,00 €
Coverpages 4. Outside black over (OBC) 41.300,00 €
Premium-Doublepage- Spread 1st advertiser after opening spread 61.400,00 €
2nd advertiser after opening spread 57.300,00 €
Mr ICON MEDIAKIT 2022
Premium-Single Pages 1st right hand page 34.800,00 €
2nd right hand page 33.200,00 €
1. 1/1 page of the industry 34.800,00 €
Agreed placement commitments (e.g. placement as first in an industry or product group) entitle the publisher to charge a placement
surcharge.
9 Subject to change **Smaller formats exclusively upon individual agreement/availability *** technical costs upon request
Mr ICON 2022
AD-SPECIALS AND RATES
Bound-in inserts Format Rate*
Supplement
Up to 4 pages max. 246 mm x 291 mm 116 €
Up to 8 pages max. 246 mm x 291 mm 132 €
Up to 4 pages - with add-on max. 246 mm x 291 mm 129 €
Up to 8 pages - with add-on max. 246 mm x 291 mm 147 €
Glued inserts
Postcard 105 mm x 148 mm 63 €
Scent seal max. 128 x 183 mm 86 €
Booklet max. 196 mm x 251 mm 89 €
Loose inserts
Up to 20g max. 226 mm x 271 mm 126 €
Up to 30g max. 226 mm x 271 mm 137 €
Up to 40g max. 226 mm x 271 mm 147 €
Mr ICON MEDIAKIT 2022
The first technical station is charged at a surcharge of 10%. Partial circulation is possible for glued inserts and loose inserts
on request, these are charged at a surcharge of 10%. Ad special bookings in the total circulation are treated with priority.
Further Ad specials are possible on request.
*Subject to change
10Mr ICON 2022
AD-SPECIALS
4-pages Covergatefold Cover-banderole around special edition
Outside- + Inside + 2.nd Coverpage + page 3 Format:
2x 120x 255 mm
Mr ICON MEDIAKIT 2022
Gross price:
Price on request
131.300 €** plus technical costs***
When booking a cover gatefold, the reservation of the opening spread must be withdrawn
Subject to change * Ad Special orders are only binding for the publisher after submission of a binding sample of the Ad Special and its reconfirmation ** Ad Specials are not
discountable but AE-eligible *** Technical costs are neither discountable nor AE-eligible
11Mr ICON 2022
ADVERTORIAL
In addition to classic ads,
advertorials can also be booked in
ICON:
− Ad with editorial appearance
− Creation by publisher in close consultation with
customer
− Marking with the word “Anzeige“ (Ad)
Gross Price:
2/1 page 55.000 € plus 4.290 € Creative costs*
1/1 page 31.400 € plus 2.290 € Creative costs *
Mr ICON MEDIAKIT 2022
For more: prices on request
Creative costs (incl. concept, text and layout - excl. image rights and photo production)
Creative costs do not apply to advertorials delivered ready for printing. Motif approval by the publisher required.
12Mr ICON 2022
SOCIAL MEDIA
Instagram: icon.magazin Sponsored Posts & Stories
− icon.magazine is ICON's social media platform, launched in 2020
on Instagram
− the editorial team posts behind-the-scene stories,
personal insights during interviews and ICON fashion shoots
− Sponsored Insta posts experience authenticity through user trust
in the ICON brand
− Over a period of 4 weeks, 4 sponsored posts will be played
4 Sponsored Posts; 200,000 AIs, 18.1 thousand
followers (11/2021)
Insta Posts gross price: 10.000 € (plus 800 € creative costs)
Mr ICON MEDIAKIT 2022
Insta Stories: gross price: € 10,000 (plus € 4,000 creative costs)
13Mr ICON 2022
TECHNICAL SPECS
Format 1/1 page W x H : 246 mm x 291 mm
2/1 pages W x H (incl. double bleed in the fold*): 492 x 291 mm
Cover: sheet offset Content: gravure printing
Printing process Cover: 250 g/m2 HFMC
Paper Inside pages: 65g/m2 UPM Ultra Matt G
Important:
300 dpi
For double page spread please deliver
Resolution 5 mm on all sides two single pages including double
Trim bleed in the fold,
Perfect bound (adhesive binding)
.
Processing Cover: PSO coated v3 (51L) Address Proofs
ICC-Profil Inside pages: PSR LWC PLUS V2 M1 Planungs- und Anzeigenmanagement
Herstellung News Media National
Euro olours 4/4
Axel Springer SE
Colours
Mr ICON MEDIAKIT 2022
PDF/X-1a, PDF/X-3 oder PDF/X-4 Axel-Springer-Straße 65
10888 Berlin
Date delivery Apdtp-berlin@axelspringer.de
Germay
Data delivery address https://transfer.axelspringer.de
http://www.duon-portal.de
14
*Collar doubling: Depending on motif between 3mm and 5mmMr ICON 2022
DATA
95% 62% 63% 2018
talk about Mr ICON first successful men`s
like Mr ICON 1 have a high affinity
magazine refoundation
and pass on Mr for Mr ICON1
since 2018
ICON on 1
300.000
Mr ICON MEDIAKIT 2022
Guaranteed minimum print run 2
1 Online survey conducted by Gapfish GmbH, November 2020. Basis: total, browsed though/read Mr ICON, n = 335 interviewees.
15
2 does not equal the total circulation of WELT AM SONNTAGICON 2022
MAGAZIN PORTFOLIO
ICON Mr ICON UHREN DIE STILISTEN
The leading German- The style magazine for the man The watch magazine for The style magazine for the north
language style magazine discerning readings
ICON I 12./13.02.2022 Mr ICON I 26./27.03.2022 UHREN I 24.04.2022 DIE STILISTEN I 26.02./27.02.2022
ICON II 12./13.03.2022 Mr ICON II 29./30.10.2022 UHREN II 20.11.2022 DIE STILISTEN II 30.04./01.05.2022
ICON III 16./17.04.2022
Mr ICON MEDIAKIT 2022
DIE STILISTEN SYLT 18.06./19.06.2022
ICON IV 14./15.05.2022
DIE STILISTEN III 17.09./18.09.2022
DIE STILISTEN IV 26.11./27.11.2022
ICON VI 03./04.09.2022
ICON VII 24./25.09.2022
ICON VIII 15./16.10.2022
ICON IX 12./13.11.2022
ICON X 03./04.12.2022
Subject to changes
16ICON GROUP
CONTACT
CAROLA CURIO JACQUELINE ZIOB LISA BÖNISCH
PUBLISHER ICON / Mr ICON / UHREN OBJECTMANAGEMENT ICON / Mr ICON MARKETING MANAGER ICON
+49 (0) 151 4404 7877 +49 (0) 151 1509 0135
+49 (0) 151 5433 1679
carola.curio@axelspringer.com jacqueline.ziob@axelspringer.com lisa.boenisch@axelspringer.com
Media Impact GmbH & Co. KG
Zimmerstraße 50 www.mediaimpact.de
D- 10888 Berlin www.iconmagazine.de
Germany
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