MEDIA KIT2020 - Arena's Rate Cards & Readership Figures

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020

          LIVING
MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020   LIVING
CONTENTS   Covers                        1
           The Edit                      2
           Introduction                  3
           Content breakdown             4
           Themes and publications       5
           Competitors and circulation   6
           The Edit Living               7
           Introduction                  8
           Content breakdown             9
           Themes and publications       10
           Property section              11
           Competitors and circulation   12
           Publication details           13
           Print audience                14
           Calendar                      15
           Advertising rates             16
           Material specifications       17
           Insert rates                  18
           Delivery Details              19
           Digital audience              20
           Digital: The Edit Online      21
           Package Details               22
           Package Options               23
           Advertising contacts          25                        Next
MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020                                                                       LIVING

                                                                                                    living
       THE EDIT N 12

                             N 12

COVERS
                             autumn/w i nt er
       Autumn / Winter ’19

                                                                                                                                   071
                                                                                 MONUMENT TO THE FALLEN SOLDIERS, KOSMAJ, SERBIA

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020             THE EDIT      LIVING

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020                INTRODUCTION                                                         LIVING

                                                   THE EDIT is the curated version of the Sunday Times Lifestyle
                                                   magazine. The best of fashion, beauty, food, travel, as well as
                                                   incorporating a superb living section. This glossy magazine is
                                                   distributed to select top-LSM Sunday Times subscribers in Gauteng,
                                                   the Western Cape, and KwaZulu-Natal.

                                                   THE EDIT takes a sophisticated approach to today’s trends.
                                                   It focuses on local design and style influencers, with a global
                                                   perspective. THE EDIT is a celebration of South Africa’s
                                                   distinctive design culture. Our talented and respected editorial
                                                   team comprise the country’s most experienced fashion and lifestyle
                                                   editors. Welcome to our world.

          SHARO N ARM ST RO N G                                                     ASPASIA K ARRAS
          EDITOR: THE EDIT                                                          PUBLISHER: THE EDIT
          EMAIL: ARMSTRONGS@ARENA.AFRICA                                            EMAIL: KARRASA@ARENA.AFRICA
          C E L L : + 2 7 ( 0 ) 8 3 6 87 210 0                                      C E L L : + 2 7 ( 0 ) 8 2 5 5 6 9 07 0

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020                 CONTENT BREAKDOWN                                                 LIVING

       2020

              Storytelling at its most engaging.   A contemporary, fresh, curated           Our beauty editor, Nokubonga         Our Living editor, Leana
              South Africa’s top fashion teams     take. Our trends pages reflect           Thusi, presents a practical, well-   Schoeman, curates inspired
              and photography talent present       high street and luxury in a              informed, and engaging take on       design and lifestyles from South
              the season in a heady mix of high    compelling, shopping-friendly            beauty trends and products.          Africa and around the world.
              and low, igniting the imagination.   mix.

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020                   THEMES & PUBLICATIONS                                                 LIVING

                26 APRIL                                                01 NOVEMBER

              Art, design, photography, fascinating                 A new season calls for a new look — a roundup        Kick back and relax with the essential summer
              features, politics, opinion, interviews, and          of fresh summer trends and a curated selection       compilation of resort wear, swimsuits, and
              expert round-ups of the new season’s                  of must-haves with a uniquely South African          everything else you need for a scintillating
       2020

              trends from South Africa’s top editorial              flavour, from luxury to high-street brands. A        summer break — what to read, watch, and
              and fashion team. Autumn and winter                   look at local and international design with our      listen to on your break, so you can come back
              must-haves with a uniquely South African              breathtaking mix of fresh features, reportage,       refreshed and inspired for the new year. Travel
              flavour, from luxury to high-street brands.           politics, and in-depth profiles. Spring brings new   inspiration, books, podcasts, and opinions to
              Cover up for winter with the best of local            skin challenges — put your best face forward         spice up the dinner-party circuit, plus easy and
              and international design. And we also have            with our expert advice, reviews of the latest        relaxed dressing, effortless beauty, and beach-
              expert advice, tried-and-tested reviews,              must-have products, and tips on pulling off the      ready body prep.
              must-try beauty trends, and comprehensive             latest beauty trends.
              coverage of the latest beauty products.

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020             COMPETITORS AND CIRCULATION                                                   LIVING
CIRCULATION
                          Women & Home                                                                                    59 174

                                          Sarie                                                                         57 557

                                      The Edit                                                             50 000 *

                                    Good
                             Housekeeping                        Changed Frequency

                                      Fairlady                         29 030

                             Cosmopolitan                 Changed Frequency

                          Women’s Health                           16 974

                                     Glamour           Changed Frequency

                                            Elle            Discontinued

                                Marie Claire                Discontinued

                                                                    S O U RC E : A B C s J U LY- S E P T 2 019 — PA I D C O P I E S O N LY
                                                                                                           *MINIMUM PRINT ORDER

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020             THE EDIT LIVING   LIVING

          LIVING

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MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
MEDIA KIT 2020             INTRODUCTION                                                               LIVING

                                         In 2020 THE EDIT LIVING team will continue producing design, décor,
                                         and interiors content that is compelling, inspirational, and beautiful, carefully
                                         curated in line with local and international trends and influences.

                                         Our content remains accessible, but also aspirational, allowing the reader
                                         to discover people and things beyond the mundane, as we aim to grow our
                                         readers’ awareness of the world of interiors, design, architecture, and beyond.

                                         LEANA SCHO EM AN                                ASPASIA K ARRAS
                                         EDIT OR: THE EDI T LI VIN G                     PUBLISHER: THE EDIT LIVING
                                         EMAI L: LEANAS@SUNDAY TIMES.CO.ZA               EMAIL: KARRASA@ARENA.AFRICA
                                         CELL: + 2 7 ( 0 ) 8 3 4 6 8 1911                C E L L : + 2 7 ( 0 ) 8 2 5 5 6 9 07 0

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MEDIA KIT 2020             CONTENT BREAKDOWN                LIVING

                                                                         ART
                                                 INTERIORS

            DÉCOR

                                                                               DESIGN
BREAKDOWN
CONTENT
2020

                     FOOD                                     GETAWAYS
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MEDIA KIT 2020              THEMES AND PUBLICATIONS                               LIVING

PUBLICATIONS
THEMES &

               26 APRIL                           01 NOVEMBER
                                                                    In 2020 we are about celebrating living here and now —
                                                                    we’re excited to see what this new year will be offering
                                                                    within the growing world of décor, design, and so much
                                                                    more.
2020

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MEDIA KIT 2020              PROPERTY SECTION                                  LIVING

                                       LIVING
                             PROPERTY
                                                      The Edit LIVING is the ideal environment to
                                                      showcase your property portfolio with the
                                                      country’s biggest readership and circulation in this
                                                      sector.

                             SECTION                  The Edit LIVING property feature will be a
                                                      beautifully curated Special Property and Lifestyle
                                                      Special Section in every issue of The Edit LIVING.

                                                      Our readers are affluent, discerning and
                                                      aspirational - you need to be in this space.

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MEDIA KIT 2020              CIRCULATION                                                                         LIVING

                                         Tuis/Home                                                                                 70 614
CIRCULATION
                                  The Edit Living                                                           50 000 *

                           SA Garden & Home                                                  31 560

                                                    Visi                 16 279

                                        Sarie Woon                    14 436

                                House & Leisure            Changed Frequency

                                              Habitat          6 241
                                                                          SOURCE:   A B C s A P R I L – J U N E 2 019 — PA I D C O P I E S O N LY
                                                                                                                  *MINIMUM PRINT ORDER

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MEDIA KIT 2020              PUBLICATION DETAILS   LIVING

       PUBLICATION DETAILS

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MEDIA KIT 2020              PRINT AUDIENCE                   LIVING

       PRINT ORDER
                                                                          50 000
       E S T I M AT E D R E A D E R S H I P
                                                                     162 000

                           AV E R A G E
                              AGE                 36%                               64%
                           40 years              MALE                         FEMALE

           79%

                                                  87%                               75%
                             51%                                              M AT R I C O R
                                                   ARE                           HIGHER
                           WORKING
                                                 BANKED                       E D U C AT I O N

                                                                                                 S O U RC E : PA M S 2 018

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MEDIA KIT 2020               CALENDAR                      LIVING
CALENDAR
2020

           INSERT            BELOW THE LINE         ABOVE THE LINE            MATERIAL

           26 APRIL 2020     1 APRIL 2020           8 APRIL 2020              10 APRIL 2020

           1 NOVEMBER 2020   30 SEP 2020            7 OCT 2020                16 OCT 2020

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MEDIA KIT 2020              ADVERTISING RATES                                                           LIVING

             ADVERTISING
                                                 ADVERTISING RATES
                                                 Rates INCLUDE agency commission and EXCLUDE VAT

                                                  FULL PAGE FULL COLOUR                            R53 294

                                                  DOUBLE PAGE SPREAD                               R106 588

                                                  HALF PAGE                                        R31 976

                                                  OPENING DOUBLE PAGE SPREAD                       R127 906

                                                  SECOND DOUBLE PAGE SPREAD                        R117 246

                                                  FULL PAGE NEXT TO CONTENTS                       R58 624

                                                  FULL PAGE NEXT TO ED'S LETTER                    R58 624

             RATES
                                                  INSIDE BACK COVER                                R58 624

                                                  OUTSIDE BACK COVER                               R63 952

                                                 ADVERTORIAL RATES

                                                   PARTNERSHIPS/ADVERTORIAL RATES
                                                   Rates, as above, but EXCLUDE agency commission and EXCLUDE VAT
                                                   Extended photo usage will be quoted as requested
                                                   100% cancellation fee applies should any cancellation be made after
                                                   booking deadline

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MEDIA KIT 2020                           ADVERTISING SPECS                     LIVING
       VALIDATION                                     Removable media CD-ROM
                                                      ALL FILES MUST BE SENT AS PDF
       SPECIFICATIONS
                                                      X1A FILES (ISO 15930-1)
       FOR DIGITAL                                    GENERAL SPECIFIC ATIONS
       RECEIVING                                      Imag es
                                                      All images must be scanned and imported
                                                      as 300dpi. Any enlargements on page will
                                                      result in a decrease in resolution.                                   MA T E RIA L RE Q U IRE M E N T S
       PRINTIN G SPECIFIC ATIONS                      Text                                                                  W I D TH X HEI G HT
       Adverts must be supplied to the exact          All black text must be set to overprint                               Fu l l Pa g e
       specifications, as indicated on the rate       and must reproduce only on the black (K)
       card. Any dimensions that are outside          plate, i.e. black text must not be made                               Type        205 mm x 252 mm
       these areas will not be processed, and         up of any other process colours. Minimum                              Trim        232 mm x 297 mm
       client will have to supply new material.       of 8pt can be reversed out of a colour
                                                      background with a non-serif typeface.                                 Bleed       242 mm x 307 mm
       DIGITAL FILE DELIVERY
       Digital adverts can be supplied using          Colour compensation                                                   D o u ble   Pa g e S pr e ad
       one of the following methods:                  Total ink coverage: 300%
                                                      Grey component replacement (GCR)                                      Type        440 mm x 252 mm
       Quic kcut ads.za@ads tr eam.                   Dot gain: 23%                                                         Trim        464 mm x 297 mm
       co.za
       or tr af f ic.za@ads tr eam.                   MATERIAL MUS T BE MADE                                                Bleed       474 mm x 307 mm
       co.za                                          UP USIN G CMYK PROCESS
       (011) 799 7846                                 COLOURS. All material must be                                         H al f Pag e Ve r tical:
       International dialling code:                   prepared for offset lithographic processes
       + 27 (11) 799 7846                             as per international printing standards                               Type      103 mm x 252 mm
                                                      (ISO 12647-2).                                                        Trim      116 mm x 297 mm
       Mediasend
       suppor t@mediasend.co.za                       Colour pr oofs                                                        Bleed     121 mm x 302 mm
       (011) 712 5700                                 Offset lithographic colour-corrected proofs
                                                      should be supplied as a guide. If not                                 H al f Pag e Hor izont al:
       Jamie Kinnear Adver tising                     supplied, accurate colour matching cannot
       Co-or dinator                                  be guaranteed.                                                        Type      205 mm x 124 mm
       kinnearj@bdfm.co.za                                                                                                  Trim      232 mm x 149 mm
       These files should be in PDF format only.      Repeat adver ts
       Please include details in the SUBJECT field.   Please note that printed advert files are                             Bleed     242 mm x 154 mm
                                                      archived only for one month. After this
                                                      time period the files are deleted.

                                                      Material deliver y
                                                      3rd Floor, Hill on Empire, 16 Empire
                                                      Road, Parktown, 2193

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MEDIA KIT 2020              INSERT RATES                                                                                              LIVING

                                               INSERT RATES
                                          BOUND IN
                                          * Applicable to saddle stitched: price custom quoted on request depending on insert
                                          Single item (2 pages)                                                           R775 per 1000
                                          4 to 8 pages                                                                    R890 per 1000
                                          12 to 24 pages                                                                  R1 068 per 1000
                                          25 and above                                                                    Price quoted on request
                                          LOOSE INSERTS
                                         Single item (2 pages)                                                            R672 per 1000
                                         4 to 12 pages                                                                    R968 per 1000
                                         12 to 24 pages                                                                   R1 162 per 1000
                                         25 and above                                                                     Price quoted on request depending on insert
                                         SPOT GLUE
                                         Cover Mount (Supplied)                                                           R842 per 1000
                                         Cover Mount (Printing)                                                           Price on request
                                         Items spot-glued onto a specific page                                            R1 098 per 1000
                                         BELLY BAND
                                         Around section inside the magazine (vertical or horizontal)                      R2 268 per 1000
                                         Around outside of magazine                                                       R1 424 per 1000
                                         BOOKMARK & RIBBON
                                         Paste ribbon on specific page with round sticker and                             R1 685 per 1000
                                         placement of bookmark between specified pages                                    (bookmark printing costs on request)
                                         BAGGING
                                         Insert of magazines into bag and seal                                            R1 350 per 1000

                                          *INSERTS: All inserts incl. Agency Commission
                                          Note: All inserts are subject to approval by the media owner before insertion

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MEDIA KIT 2020                     DELIVERY DETAILS                                         LIVING

                  Details
       Delivery

                  D E L I V E R Y D E TA I L S F O R I N S E R T S / S A M P L I N G

                  ATTENTION: RICHARD MALULEKE                                Please ensure consignments are properly marked
                  PAARL MEDIA LINBRO PARK, GAUTENG                           with the below:
                  (011) 201-3400                                             • Magazine, Issue with number of inserts/samples

                                                                             • Distribution: Full print run or specific number/area/
                  48 Milky Way
                                                                             retailer. Inserts to be delivered in boxes on pallets,
                  Linbro Park                                                securely packed and clearly marked with the name
                  Gauteng                                                    of insert, number per box, weight per box, number of
                                                                             boxes, name and issue of publication
                  Delivery Times:                                            • Client contact details for queries to be supplied.
                  Monday - Friday                                            NOTE: Inserts cannot be physically counted on
                  08h00 - 16h00                                              delivery; client to ensure quantities supplied.

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MEDIA KIT 2020              DIGITAL AUDIENCE                                                                                                                                  LIVING

         THE EDIT                 The Sunday Times Lifestyle section sets the trend in SA when it comes to
                                  matters of food, travel, fashion, books, health, sex, home and gardening,

       TIMESLIVE                  and much more. THE EDIT content can be found in the Lifestyle
                                  section on our TimesLIVE site.

                                                      wanted                             living

                                                                                                                                              THE EDIT N 12
                                                      J U LY   2019

                                                                                                                                                                    N 12
                                                                                                                                                                    a utum n/w i nt e r

                                                                                                                                              Autumn / Winter ’19
                                                                                                                                        071
                                                                      MONUMENT TO THE FALLEN SOLDIERS, KOSMAJ, SERBIA

                sundaytimesfashion                                                                                      2019   J U LY

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MEDIA KIT 2020                   THE EDIT CONTENT ON TIMESLIVE            LIVING

                                                                              Average unique browsers per month:                       930 856

                    TIMESLIVE                                                 Average page views per month:                           1 464 128

       GENDER SPLIT                   DEVICES USED           AVG. TIME
                                                             ON PAGES

                                                                                     Timeframe: July to September 2019 (Data
                                                                                     provided reflects the average for this period)
                                                                                          Source: Narratiive & Google Analytics
                                                                                                             ©2019 Arena Africa
   46% 54%                      80%          15%               1 : 34

               TRAFFIC SOURCE                            AGE BREAKDOWN
  Source              Users (% of Total)       Age Group      Users (% of Total)
 Organic / Search     32.3%                    18 - 24        5.3%
                                               25 - 34        26.9%                            93 300 1 260 000
 Social               25.2%
                                               35 - 44        22.4%
 Direct               21.0%
                                               45 - 54        17.1 %
 Display              6.4%                     55 - 64        1 3 .6%
 Other                15.1%                    65+            14.8%
                                                                                            1 328 551 26 400

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MEDIA KIT 2020              PACKAGE DETAILS                                           LIVING
PACKAGE
  DETAILS                                             NATIVE CONTENT
                                                      HOSTING AND
                                                      PROMOTION
                                                      •   One week of promotion for client-provided content.
                                                      •   We require a main header image for each article and
                                                          any additional in-article images.
                                                      •   We can embed videos where available
                                                          (YouTube links or video file).
                                                      •   Content is on the The Edit/Edit Living Lifestyle
                                                          page on TimesLIVE.
                                                      •   Content is promoted on home page (1 day) and in the
                                                          Lifestyle section (1 week) as a main article feature.
                                                      •   1 Facebook boosted post on TimesLIVE.
                                                      •   2 tweets on TimesLIVE – leading readers
                                                          back to the article page.
                                                      •   One Instagram post/story is included in the
                                                          package at the editor's discretion.
                                                      •   Promotion is for one week only, but the article page
                                                          remains in our digital archive and can be used by
                                                          clients in their own promotions.
                                                      •   Note that we can consult regarding best content,
                                                          or be briefed to create content for clients.

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MEDIA KIT 2020              PACKAGE OPTIONS                                                 LIVING

       PACKAGE ONE                                             ONE WEEK
                                                               One week’s hosting of a client-provided native
                                                               content article with accompanying image or up to
                                                               four images. Can include up to two embedded videos.
                                                               Value: R17 500. Package offer: R10 000.

                                                               One week of 100% sponsorship/ownership on the The Edit/Edit
                                                               Living Online page with all ad space including background skin.
                                                               Value: R25 000. Package offer: R12 500.

                                                               One Facebook post for the week on TimesLIVE,
                                                               linking back to the The Edit/Edit Living native article.
                                                               Value: R6 000. Package offer: R3 000.

                                                               Two tweets for the week on TimesLIVE,
                                                               linking back to the to the The Edit/Edit Living native article.
                                                               Value: R5 000. Package offer: R2 000.

                                                               A free Instagram post for the week to TimesLIVE Online
                                                               followers, at the editor's discretion.

                                                                TOTAL VALUE: 						R53 500

                                                                TOTAL PACKAGE OFFER: 				                           R27 500

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MEDIA KIT 2020              PACKAGE OPTIONS                                                 LIVING

       PACKAGE TWO                                             TWO WEEKS
                                                               Two weeks’ hosting of a client-provided native content
                                                               article with accompanying image or up to
                                                               four images. Can include up to two embedded videos.
                                                               Value: R17 500. Package offer: R10 000.

                                                               Two weeks’ of 100% sponsorship/ownership on the The Edit/Edit
                                                               Living Online page with all ad space including background skin.
                                                               Value: R50 000. Package offer: R25 000.

                                                               Two Facebook posts for each week on TimesLIVE,
                                                               linking back to the The Edit/Edit Living native article.
                                                               Value: R12 000. Package offer: R6 000.

                                                               Two tweets for each week on TimesLIVE,
                                                               linking back to the to the The Edit/Edit Living native article.
                                                               Value: R10 000. Package offer: R4 000.

                                                               A free Instagram post each week to TimesLIVE Online followers,
                                                               at the editor’s discretion.

                                                                TOTAL VALUE: 					                                 R89 500

                                                                TOTAL PACKAGE OFFER: 			                           R45 000

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MEDIA KIT 2020                 ADVERTISING CONTACTS   LIVING

           YVONNE SHAFF
           Bu si n e ss M a n a g e r

           E m a i l : s h a f f y @ a re n a . a f r i c a
           Ce l l : + 2 7 ( 0 ) 8 2 9 0 3 5641 • D i re c t : + 2 7 ( 0) 21 439 4907

           LETITIA LOUW
           A cco u n t M a n a g e r, G a u t e n g

           E m a i l : l ou w l @ a re n a . a f r i c a
CONTACTS

           Ce l l : + 2 7 ( 0 ) 8 3 4 5 4 1137

           SAMANTHA PIENAAR
           A cco u n t M a n a g e r, Ca p e To w n

           E m a i l : p i e n a a r s @ a ren a . a f r i c a
           Ce l l : + 2 7 ( 0 ) 8 2 8 8 9 0366

           GINA VAN DE WALL
           A cco u n t M a n a g e r, Kw a Zu l u - N a t a l

           E m a i l : v d e w a l l g @ a ren a . a f r i c a
           Ce l l : + 2 7 ( 0 ) 8 3 5 0 0 5325

           JAMIE KINNEAR
           A d v e r t i si n g Co - o rd i n a t o r

           E m a i l : k i n n e a r j @ b d f m . c o. z a
           D i re ct : + 2 7 ( 0 ) 1 1 2 80 3183

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