MEDIA KIT2020 - Arena's Rate Cards & Readership Figures
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MEDIA KIT 2020 LIVING CONTENTS Covers 1 The Edit 2 Introduction 3 Content breakdown 4 Themes and publications 5 Competitors and circulation 6 The Edit Living 7 Introduction 8 Content breakdown 9 Themes and publications 10 Property section 11 Competitors and circulation 12 Publication details 13 Print audience 14 Calendar 15 Advertising rates 16 Material specifications 17 Insert rates 18 Delivery Details 19 Digital audience 20 Digital: The Edit Online 21 Package Details 22 Package Options 23 Advertising contacts 25 Next
MEDIA KIT 2020 LIVING living THE EDIT N 12 N 12 COVERS autumn/w i nt er Autumn / Winter ’19 071 MONUMENT TO THE FALLEN SOLDIERS, KOSMAJ, SERBIA Back 1 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 INTRODUCTION LIVING THE EDIT is the curated version of the Sunday Times Lifestyle magazine. The best of fashion, beauty, food, travel, as well as incorporating a superb living section. This glossy magazine is distributed to select top-LSM Sunday Times subscribers in Gauteng, the Western Cape, and KwaZulu-Natal. THE EDIT takes a sophisticated approach to today’s trends. It focuses on local design and style influencers, with a global perspective. THE EDIT is a celebration of South Africa’s distinctive design culture. Our talented and respected editorial team comprise the country’s most experienced fashion and lifestyle editors. Welcome to our world. SHARO N ARM ST RO N G ASPASIA K ARRAS EDITOR: THE EDIT PUBLISHER: THE EDIT EMAIL: ARMSTRONGS@ARENA.AFRICA EMAIL: KARRASA@ARENA.AFRICA C E L L : + 2 7 ( 0 ) 8 3 6 87 210 0 C E L L : + 2 7 ( 0 ) 8 2 5 5 6 9 07 0 Back 3 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 CONTENT BREAKDOWN LIVING 2020 Storytelling at its most engaging. A contemporary, fresh, curated Our beauty editor, Nokubonga Our Living editor, Leana South Africa’s top fashion teams take. Our trends pages reflect Thusi, presents a practical, well- Schoeman, curates inspired and photography talent present high street and luxury in a informed, and engaging take on design and lifestyles from South the season in a heady mix of high compelling, shopping-friendly beauty trends and products. Africa and around the world. and low, igniting the imagination. mix. Back 4 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 THEMES & PUBLICATIONS LIVING 26 APRIL 01 NOVEMBER Art, design, photography, fascinating A new season calls for a new look — a roundup Kick back and relax with the essential summer features, politics, opinion, interviews, and of fresh summer trends and a curated selection compilation of resort wear, swimsuits, and expert round-ups of the new season’s of must-haves with a uniquely South African everything else you need for a scintillating 2020 trends from South Africa’s top editorial flavour, from luxury to high-street brands. A summer break — what to read, watch, and and fashion team. Autumn and winter look at local and international design with our listen to on your break, so you can come back must-haves with a uniquely South African breathtaking mix of fresh features, reportage, refreshed and inspired for the new year. Travel flavour, from luxury to high-street brands. politics, and in-depth profiles. Spring brings new inspiration, books, podcasts, and opinions to Cover up for winter with the best of local skin challenges — put your best face forward spice up the dinner-party circuit, plus easy and and international design. And we also have with our expert advice, reviews of the latest relaxed dressing, effortless beauty, and beach- expert advice, tried-and-tested reviews, must-have products, and tips on pulling off the ready body prep. must-try beauty trends, and comprehensive latest beauty trends. coverage of the latest beauty products. Back 5 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 COMPETITORS AND CIRCULATION LIVING CIRCULATION Women & Home 59 174 Sarie 57 557 The Edit 50 000 * Good Housekeeping Changed Frequency Fairlady 29 030 Cosmopolitan Changed Frequency Women’s Health 16 974 Glamour Changed Frequency Elle Discontinued Marie Claire Discontinued S O U RC E : A B C s J U LY- S E P T 2 019 — PA I D C O P I E S O N LY *MINIMUM PRINT ORDER Back 6 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 INTRODUCTION LIVING In 2020 THE EDIT LIVING team will continue producing design, décor, and interiors content that is compelling, inspirational, and beautiful, carefully curated in line with local and international trends and influences. Our content remains accessible, but also aspirational, allowing the reader to discover people and things beyond the mundane, as we aim to grow our readers’ awareness of the world of interiors, design, architecture, and beyond. LEANA SCHO EM AN ASPASIA K ARRAS EDIT OR: THE EDI T LI VIN G PUBLISHER: THE EDIT LIVING EMAI L: LEANAS@SUNDAY TIMES.CO.ZA EMAIL: KARRASA@ARENA.AFRICA CELL: + 2 7 ( 0 ) 8 3 4 6 8 1911 C E L L : + 2 7 ( 0 ) 8 2 5 5 6 9 07 0 Back 8 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 CONTENT BREAKDOWN LIVING ART INTERIORS DÉCOR DESIGN BREAKDOWN CONTENT 2020 FOOD GETAWAYS Back 9 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 THEMES AND PUBLICATIONS LIVING PUBLICATIONS THEMES & 26 APRIL 01 NOVEMBER In 2020 we are about celebrating living here and now — we’re excited to see what this new year will be offering within the growing world of décor, design, and so much more. 2020 Back 10 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 PROPERTY SECTION LIVING LIVING PROPERTY The Edit LIVING is the ideal environment to showcase your property portfolio with the country’s biggest readership and circulation in this sector. SECTION The Edit LIVING property feature will be a beautifully curated Special Property and Lifestyle Special Section in every issue of The Edit LIVING. Our readers are affluent, discerning and aspirational - you need to be in this space. Back 11 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 CIRCULATION LIVING Tuis/Home 70 614 CIRCULATION The Edit Living 50 000 * SA Garden & Home 31 560 Visi 16 279 Sarie Woon 14 436 House & Leisure Changed Frequency Habitat 6 241 SOURCE: A B C s A P R I L – J U N E 2 019 — PA I D C O P I E S O N LY *MINIMUM PRINT ORDER Back 12 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 PUBLICATION DETAILS LIVING PUBLICATION DETAILS Back 13 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 PRINT AUDIENCE LIVING PRINT ORDER 50 000 E S T I M AT E D R E A D E R S H I P 162 000 AV E R A G E AGE 36% 64% 40 years MALE FEMALE 79% 87% 75% 51% M AT R I C O R ARE HIGHER WORKING BANKED E D U C AT I O N S O U RC E : PA M S 2 018 Back 14 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 CALENDAR LIVING CALENDAR 2020 INSERT BELOW THE LINE ABOVE THE LINE MATERIAL 26 APRIL 2020 1 APRIL 2020 8 APRIL 2020 10 APRIL 2020 1 NOVEMBER 2020 30 SEP 2020 7 OCT 2020 16 OCT 2020 Back 15 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 ADVERTISING RATES LIVING ADVERTISING ADVERTISING RATES Rates INCLUDE agency commission and EXCLUDE VAT FULL PAGE FULL COLOUR R53 294 DOUBLE PAGE SPREAD R106 588 HALF PAGE R31 976 OPENING DOUBLE PAGE SPREAD R127 906 SECOND DOUBLE PAGE SPREAD R117 246 FULL PAGE NEXT TO CONTENTS R58 624 FULL PAGE NEXT TO ED'S LETTER R58 624 RATES INSIDE BACK COVER R58 624 OUTSIDE BACK COVER R63 952 ADVERTORIAL RATES PARTNERSHIPS/ADVERTORIAL RATES Rates, as above, but EXCLUDE agency commission and EXCLUDE VAT Extended photo usage will be quoted as requested 100% cancellation fee applies should any cancellation be made after booking deadline Back 16 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 ADVERTISING SPECS LIVING VALIDATION Removable media CD-ROM ALL FILES MUST BE SENT AS PDF SPECIFICATIONS X1A FILES (ISO 15930-1) FOR DIGITAL GENERAL SPECIFIC ATIONS RECEIVING Imag es All images must be scanned and imported as 300dpi. Any enlargements on page will result in a decrease in resolution. MA T E RIA L RE Q U IRE M E N T S PRINTIN G SPECIFIC ATIONS Text W I D TH X HEI G HT Adverts must be supplied to the exact All black text must be set to overprint Fu l l Pa g e specifications, as indicated on the rate and must reproduce only on the black (K) card. Any dimensions that are outside plate, i.e. black text must not be made Type 205 mm x 252 mm these areas will not be processed, and up of any other process colours. Minimum Trim 232 mm x 297 mm client will have to supply new material. of 8pt can be reversed out of a colour background with a non-serif typeface. Bleed 242 mm x 307 mm DIGITAL FILE DELIVERY Digital adverts can be supplied using Colour compensation D o u ble Pa g e S pr e ad one of the following methods: Total ink coverage: 300% Grey component replacement (GCR) Type 440 mm x 252 mm Quic kcut ads.za@ads tr eam. Dot gain: 23% Trim 464 mm x 297 mm co.za or tr af f ic.za@ads tr eam. MATERIAL MUS T BE MADE Bleed 474 mm x 307 mm co.za UP USIN G CMYK PROCESS (011) 799 7846 COLOURS. All material must be H al f Pag e Ve r tical: International dialling code: prepared for offset lithographic processes + 27 (11) 799 7846 as per international printing standards Type 103 mm x 252 mm (ISO 12647-2). Trim 116 mm x 297 mm Mediasend suppor t@mediasend.co.za Colour pr oofs Bleed 121 mm x 302 mm (011) 712 5700 Offset lithographic colour-corrected proofs should be supplied as a guide. If not H al f Pag e Hor izont al: Jamie Kinnear Adver tising supplied, accurate colour matching cannot Co-or dinator be guaranteed. Type 205 mm x 124 mm kinnearj@bdfm.co.za Trim 232 mm x 149 mm These files should be in PDF format only. Repeat adver ts Please include details in the SUBJECT field. Please note that printed advert files are Bleed 242 mm x 154 mm archived only for one month. After this time period the files are deleted. Material deliver y 3rd Floor, Hill on Empire, 16 Empire Road, Parktown, 2193 Back 17 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 INSERT RATES LIVING INSERT RATES BOUND IN * Applicable to saddle stitched: price custom quoted on request depending on insert Single item (2 pages) R775 per 1000 4 to 8 pages R890 per 1000 12 to 24 pages R1 068 per 1000 25 and above Price quoted on request LOOSE INSERTS Single item (2 pages) R672 per 1000 4 to 12 pages R968 per 1000 12 to 24 pages R1 162 per 1000 25 and above Price quoted on request depending on insert SPOT GLUE Cover Mount (Supplied) R842 per 1000 Cover Mount (Printing) Price on request Items spot-glued onto a specific page R1 098 per 1000 BELLY BAND Around section inside the magazine (vertical or horizontal) R2 268 per 1000 Around outside of magazine R1 424 per 1000 BOOKMARK & RIBBON Paste ribbon on specific page with round sticker and R1 685 per 1000 placement of bookmark between specified pages (bookmark printing costs on request) BAGGING Insert of magazines into bag and seal R1 350 per 1000 *INSERTS: All inserts incl. Agency Commission Note: All inserts are subject to approval by the media owner before insertion BackBack 18 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 DELIVERY DETAILS LIVING Details Delivery D E L I V E R Y D E TA I L S F O R I N S E R T S / S A M P L I N G ATTENTION: RICHARD MALULEKE Please ensure consignments are properly marked PAARL MEDIA LINBRO PARK, GAUTENG with the below: (011) 201-3400 • Magazine, Issue with number of inserts/samples • Distribution: Full print run or specific number/area/ 48 Milky Way retailer. Inserts to be delivered in boxes on pallets, Linbro Park securely packed and clearly marked with the name Gauteng of insert, number per box, weight per box, number of boxes, name and issue of publication Delivery Times: • Client contact details for queries to be supplied. Monday - Friday NOTE: Inserts cannot be physically counted on 08h00 - 16h00 delivery; client to ensure quantities supplied. Back 19 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 DIGITAL AUDIENCE LIVING THE EDIT The Sunday Times Lifestyle section sets the trend in SA when it comes to matters of food, travel, fashion, books, health, sex, home and gardening, TIMESLIVE and much more. THE EDIT content can be found in the Lifestyle section on our TimesLIVE site. wanted living THE EDIT N 12 J U LY 2019 N 12 a utum n/w i nt e r Autumn / Winter ’19 071 MONUMENT TO THE FALLEN SOLDIERS, KOSMAJ, SERBIA sundaytimesfashion 2019 J U LY Back 20 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 THE EDIT CONTENT ON TIMESLIVE LIVING Average unique browsers per month: 930 856 TIMESLIVE Average page views per month: 1 464 128 GENDER SPLIT DEVICES USED AVG. TIME ON PAGES Timeframe: July to September 2019 (Data provided reflects the average for this period) Source: Narratiive & Google Analytics ©2019 Arena Africa 46% 54% 80% 15% 1 : 34 TRAFFIC SOURCE AGE BREAKDOWN Source Users (% of Total) Age Group Users (% of Total) Organic / Search 32.3% 18 - 24 5.3% 25 - 34 26.9% 93 300 1 260 000 Social 25.2% 35 - 44 22.4% Direct 21.0% 45 - 54 17.1 % Display 6.4% 55 - 64 1 3 .6% Other 15.1% 65+ 14.8% 1 328 551 26 400 Back 21 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 PACKAGE DETAILS LIVING PACKAGE DETAILS NATIVE CONTENT HOSTING AND PROMOTION • One week of promotion for client-provided content. • We require a main header image for each article and any additional in-article images. • We can embed videos where available (YouTube links or video file). • Content is on the The Edit/Edit Living Lifestyle page on TimesLIVE. • Content is promoted on home page (1 day) and in the Lifestyle section (1 week) as a main article feature. • 1 Facebook boosted post on TimesLIVE. • 2 tweets on TimesLIVE – leading readers back to the article page. • One Instagram post/story is included in the package at the editor's discretion. • Promotion is for one week only, but the article page remains in our digital archive and can be used by clients in their own promotions. • Note that we can consult regarding best content, or be briefed to create content for clients. Back 22 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 PACKAGE OPTIONS LIVING PACKAGE ONE ONE WEEK One week’s hosting of a client-provided native content article with accompanying image or up to four images. Can include up to two embedded videos. Value: R17 500. Package offer: R10 000. One week of 100% sponsorship/ownership on the The Edit/Edit Living Online page with all ad space including background skin. Value: R25 000. Package offer: R12 500. One Facebook post for the week on TimesLIVE, linking back to the The Edit/Edit Living native article. Value: R6 000. Package offer: R3 000. Two tweets for the week on TimesLIVE, linking back to the to the The Edit/Edit Living native article. Value: R5 000. Package offer: R2 000. A free Instagram post for the week to TimesLIVE Online followers, at the editor's discretion. TOTAL VALUE: R53 500 TOTAL PACKAGE OFFER: R27 500 Back 23 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 PACKAGE OPTIONS LIVING PACKAGE TWO TWO WEEKS Two weeks’ hosting of a client-provided native content article with accompanying image or up to four images. Can include up to two embedded videos. Value: R17 500. Package offer: R10 000. Two weeks’ of 100% sponsorship/ownership on the The Edit/Edit Living Online page with all ad space including background skin. Value: R50 000. Package offer: R25 000. Two Facebook posts for each week on TimesLIVE, linking back to the The Edit/Edit Living native article. Value: R12 000. Package offer: R6 000. Two tweets for each week on TimesLIVE, linking back to the to the The Edit/Edit Living native article. Value: R10 000. Package offer: R4 000. A free Instagram post each week to TimesLIVE Online followers, at the editor’s discretion. TOTAL VALUE: R89 500 TOTAL PACKAGE OFFER: R45 000 Back 24 | B AC K TO CONT E NTS PAG E Next
MEDIA KIT 2020 ADVERTISING CONTACTS LIVING YVONNE SHAFF Bu si n e ss M a n a g e r E m a i l : s h a f f y @ a re n a . a f r i c a Ce l l : + 2 7 ( 0 ) 8 2 9 0 3 5641 • D i re c t : + 2 7 ( 0) 21 439 4907 LETITIA LOUW A cco u n t M a n a g e r, G a u t e n g E m a i l : l ou w l @ a re n a . a f r i c a CONTACTS Ce l l : + 2 7 ( 0 ) 8 3 4 5 4 1137 SAMANTHA PIENAAR A cco u n t M a n a g e r, Ca p e To w n E m a i l : p i e n a a r s @ a ren a . a f r i c a Ce l l : + 2 7 ( 0 ) 8 2 8 8 9 0366 GINA VAN DE WALL A cco u n t M a n a g e r, Kw a Zu l u - N a t a l E m a i l : v d e w a l l g @ a ren a . a f r i c a Ce l l : + 2 7 ( 0 ) 8 3 5 0 0 5325 JAMIE KINNEAR A d v e r t i si n g Co - o rd i n a t o r E m a i l : k i n n e a r j @ b d f m . c o. z a D i re ct : + 2 7 ( 0 ) 1 1 2 80 3183 Back 25 | B AC K TO CONT E NTS PAG E Next
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