MEDIA KIT - Für Experten und Profis aus der pharmazeutischen Industrie - PHARMATECHNIK-ONLINE
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Für Experten und Profis aus der pharmazeutischen Industrie
MEDIA KIT
2020
Media kit 2020 The newspaper
For experts and professionals Title
PHARMATECHNIK – Für Experten
PHARMATECHNIK provides compact information for und Profis aus der pharmazeutischen
all relevant enterprise levels. The elegant design in the Industrie
high-quality newspaper format ensures attention and
respectability. The presentation of content in the style Business
of a daily newspaper raises the reader‘s interest. The Pharmaceutical industry
special A3 format therefore offers excellent marketing
solutions to present your products and services for the Edition (IVW Q2 2019)
pharmaceutical industry. Print run: 10,200
The trade journal is aimed exclusively at management Target group
leaders with decision-making authority. The contents Technical executives as decision
enjoy the highest attention of a premium target group. makers in the pharmaceutical and
Your brands can thus position themselves successfully cosmetics industry
in an excellent environment. This gives professionals
and experts a decisive insight into product develop- Published
ments. 4x 2020 (4th year)
Newspaper format
DIN A3 (297 x 420 mm) with high
Contents quality paper (135 g/m2)
The newspaper . . . . . . . . . . . . . . . . . . . . . 3 Type area
Schedule . . . . . . . . . . . . . . . . . . . . . . . . . 4 267 x 371 mm
Content . . . . . . . . . . . . . . . . . . . . . . . . . 5
Circulation and distribution analysis . . . . . . . . . 5
Print ad formats . . . . . . . . . . . . . . . . . . . . . 6
Reader structure and benefits . . . . . . . . . . . . 8
Social media . . . . . . . . . . . . . . . . . . . . . . . 9
The online portal . . . . . . . . . . . . . . . . . . . 10
Online ads . . . . . . . . . . . . . . . . . . . . . . . 11
Newsletter . . . . . . . . . . . . . . . . . . . . . . . 14
Lead generation . . . . . . . . . . . . . . . . . . . . 16
Contacts / Imprint . . . . . . . . . . . . . . . . . . . . 18
Publisher‘s portfolio . . . . . . . . . . . . . . . . . . . 19
3
Schedule Content
Issue 1 / 2020 Focus special Exhibition dates Packaging Organisation
Machinery and equipment, marking, serialization, logis Software, quality management, news, operating
Release: Mar 17
Advertising deadline: Feb 19 Cleanroom Analytica: Mar 31–April 3
Solids: April 1–2
tics, track & trace, weighing and dosing technology and cleaning technology
Copy deadline: Feb 5 Technology and know-how Hannover Messe: April 20–24
for a clean environment Production Service
Hygienic design, process, msr technology, analytics, Planning, analysis, contract manufacturing, design,
Automation, quality assurance, pharmaceutical water consulting, training, seminars, events
Issue 2 / 2020 Focus special Exhibition dates Cleanroom
Technology, modification, clothing, particle monitoring,
Release: April 22
Advertising deadline: Mar 25 Packaging Austropharm Wien: April 23–25
Interpack: May 7–13
filter, sterile technology/production, microbiology
Copy deadline: Mar 11
& labeling Automatica: June 16–19
Circulation and distribution analysis
Issue 3 / 2020 Trade show special Exhibition dates
Release: Sep 16 Powtech: Sep 29–Oct 1
Advertising deadline: Aug 19 Motek: Oct 5–8
Copy deadline: Aug 5 Ilmac: Oct 7–8
Parts2Clean: Oct 27–29
Issue 4 / 2020 Trade show special Exhibition dates
Release: Oct 27 Cleanzone: Nov 18–19
Advertising deadline: Sep 30 SPS: Nov 24–26
Copy deadline: Sep 16 Automatica: Dec 8–11
PHARMATECHNIK has an The indispensable trade journal The target group includes the ma-
actually distributed circulation of for experts and professionals nagement level and decision makers
10,040 copies (IVW Q2 2019). in Germany. in the pharmaceutical industry.
4 5
Print ad formats Print ad formats
Ad formats Special formats
1/1 page Juniorpage 1/2 page vertical
Type area: 267 x 371 Type area: 199 x 278 Type area: 134 x 371
Bleed: 297 x 420 Bleed: 214 x 293 Bleed: 149 x 420
4,990.- 4,290.- 3,890.-
1/2 page horizontal 1/3 page vertical 1/3 page horizontal
Type area: 267 x 186 Type area: 89 x 371 Type area: 267 x 124
Bleed: 297 x 201 Bleed: 104 x 420 Bleed: 297 x 139 Front page header Front page foot Back Advertorial
In addition to logo Next to table of contents Type area: 267 x 371 Text/image combination
Type area: 114 x 44 Type area: 267 x 93 Bleed: 297 x 420 Characters: max. 8,000
3,890.- 2,990.- 2,990.-
1,890.- 2,890.- 5,990.- 7,990.-
1/4 page vertical 1/4 page horizontal 1/4 page two-columned Special advertising Ad informationen
Type area: 65 x 371 Type area: 267 x 93 Type area: 134 x 186
Bleed: 80 x 420 Bleed: 297 x 108 Bleed: 149 x 201 Supplement Format information Bleed
min. format: max. format: Weight x height, in mm around 3 mm
105 x 148 200 x 290
1,990.- 1,990.- 1,990.- Surcharge Data delivery
Weight: Price per thousand: Bleed: 490.- PDF (X-3), CMYK, min. 300 dpi,
up to 25 g 275.- Special color: 690.- color profile: „PSO coated v3“
up to 35 g 315.-
up to 45 g 335.-
1/8 page vertical 1/8 page horizontal 1/8 page two-columned
Type area: 65 x 186 Type area: 267 x 46 Type area: 134 x 94 Part supplements, for example for a particular Discount (valid for the entire publishing portfolio*)
Bleed: 80 x 201 Bleed: 297 x 61 Bleed: 149 x 109 postcode area, are possible after arrangement.
from 2 ads: from 4 ads: from 6 ads:
Additional forms of advertising:
5 % discount 10 % discount 15 % discount
1,290.- 1,290.- 1,290.- e. g. tunnel, panoramic or island ad on request.
6 * For acceptance within one insertion year. Beginning with the appearance of the first ad. 7
Reader structure Social media
71 % Pharmaceutical and cosmetics industry The communication channel for the industry
13 % Biotechnology
IndustrieWelt publishes news on our social media channels
11 % Plantconstruction
across all sectors of the processing industry, chemicals,
5 % MSR technology pharmaceuticals, food, laboratories as well as water and
Receiver wastewater technology. Use our social media experts to
increase the effect of your campaigns!
52 % Research, development, construction Your advantages
22 % Technical management • High coverage
13 % Production • Great advertising effect at an attractive price
•T arget group-specific marketing: selection by
11 % Management industry, education, region, interests, age, ...
Position 2 % Other • Neutral recommendation character
• Noticeable presentation
• Measurable success
Social media post
from 890.-
► www.YOUTUBE.de/industriewelt
► www.LINKEDIN.de/company/industriewelt
Benefits ► www.FACEBOOK.de/industriewelt
For readers For advertisers
• Special feature » Newspaper format • Ad formats provide space for a intensive
• Determined » Business news effect of your advertising campaign
• Handy format » Reader-friendly • Valuable information compactly prepared
• Clearly structured » Extremely powerful • Display options in a XXL format
• Contemporary, modern » High quality presentation • Reader interest is increasing
8 9
The online portal www.PHARMATECHNIK-ONLINE.com Online ads
The portal for the industry Ad formats
The highly frequented specialist portal for the pharma- Fullwidth Content Leaderboard
ceutical industry keeps experts and professionals up to Size (W x H): 1140 x 400 px Size (W x H): 728 x 90 px
date anytime, anywhere. Important news, specialist con- Period: 1 month Period: 1 month
tributions and information on the most important trade
shows and events in the entire industry are available to
interested parties daily updated. Company portraits and
the online industry register complete the entire offer.
1,890.- 1,690.-
Leaderboard Skyscraper
Size (W x H): 728 x 90 px Size (W x H): 120 x 600 px
Period: 1 month Period: 1 month
1,490.- 1,290.-
User/Month Page Impressions/Month Length of stay Medium Rectangle Advertorial
Ø 13,721 Ø 34,876 Ø 6 m 32 s Size (W x H): 300 x 250 px
Period: 1 month
Text/image combination
Ad time: 1 month
+36.2 % +15.7 % +0.05 %
Views
Views Ø 35,142 1,190.- 7,990.-
Views
Ø 33,746
Views Ø 28,746
Ø 29,513
Event calendar
Advertise in the event calendar Price scale (1 entry = 1 appointment):
Use our reach – with a calendar entry •1
entry: 66.-
Sep. Oct. Nov. Dec. Jan. Feb. March April May June July Aug. maximize awareness of your event. •3
entries: 99.-
2018 2018 2018 2018 2019 2019 2019 2019 2019 2019 2019 2019
Views/month: Ø 2,390 •6
entries: 149.-
•9
entries: 199.-
► www.pharmatechnik-online.com/veranstaltungen More than 9 entries on request
10 11
Online ads Online ads
Native Advertising Company portrait
In look and feel of the online portal In addition to depicting company development, the com-
• Company presentation on an extra page pany portrait also serves as a source of information for
• Integration of videos and picture galleries your products and services.
• Download PDF files Views/month: Ø 1,352
• Links to social media platforms
• Integration of a contact form on request Your advantages
• Add up to six contacts • Integration of videos and picture galleries
•D ownload PDF files
Your advantages •L inks to social media platforms
• Own company section including sidebar • Integration of a contact form on request
• Full attention for your products •A dd up to six contacts
• Prominent placement on the website •R esponsive design – for all devices
• Continuous publication of current press news •R eporting included
• Can not be hidden by Adblocker
• Responsive design – for all devices Price
• Reporting included 12 months duration: 990.-
Price scale
• 3 months duration: 5,490.-
• 6 months duration: 6,990.-
Free to the portrait: entry in the online register
• 9 months duration: 8,990.-
► www.pharmatechnik-online.com/branchenspiegel
• 12 months duration: 10,990.-
(only 99.- per year only as an online entry)
More than one year duration on request
Industry register views/month: Ø 1,069
12 13
Newsletter Newsletter
Latest news for the industry The standalone newsletter
Our new PHARMA NEWS newsletter keeps readers always Talk to your target group directly with a standalone news-
up to date. Industry-specific reports and important topics letter – present your products in an eye-catching way! We
are reaching the approximately 11,000 recipients. send your brand message in our name to an interested
professional audience. Only certified addresses are used
Your advantages in the process industry.
• Great coverage
• Targeted Profit from the recommendation character of our sender
• Qualified addresses address and use the proximity to the market for your
• Focused advertising competitive advantage!
• Effectively
• Economically Your advantages
• Great proximity to the market
• Attention-grabbing advertising format
Opening rate: • Positive link to the sender address
Ø 15.3 percent • Effective audience coverage
• Freely selectable content
Nr. Release Content Our services
• Complete programming
1 ► Jan 30 News from the pharma industry • Settlement and organization
2 ► Feb 20 Packaging, labeling • Sending by the publisher
3 ► Mar 26 News from the pharma industry
4 ► April 23 Packaging, labeling Price
5 ► May 28 News from the pharma industry 5,980.-
6 ► June 18 Production
7 ► July 16 News from the pharma industry
8 ► Sep 17 Powtech special
9 ► Oct 29 Cleanroom special
10 ► Nov 26 News from the pharma industry
Banner size: 728 x 90 px
Text ad: Picture = 190 x 140 px, Text = 250 letters
Price
1,290.-
14 15
Lead generation Lead generation
Your tasks in the marketing mix Sales-oriented product marketing
You must successfully spread your budget and position Target
yourself properly. This results in the following questions: Leads with full contact details
• What do I want/should I achieve? Your specifications
• Which media should be used? Schedule: Date Start/End
• How do I distribute the advertising budget? Range: Individual, depending on the selection
• How do you measure the success of a campaign? Selection: Target group by country, region, city
• Which numbers are relevant? Interests: Industries and activity
• How do I reach my target group? Duration: Specified in days
Questions upon questions are coming your way, We guarantee and promise the delivery
because you are responsible for the advertising from actual leads. The selected audience is
expenses in your company. interested in your products.
We have the solution
to your questions!
DS
GV
The variety of marketing offers in the media world is big. O
Finding the recipe to get your products to the right audien Use of the entire media portfolio co
mp
lia
ce is complex. It is no longer enough just to be seen. You nt
have to stand out and be special.
Our special marketing concept from the sales point of
Print ads E-magazine Newsletter Google ads
view guarantees you the desired success. We provide you
with real contacts with complete personal information.
We promise you target persons who are only interested
in your products.
Video Social media Address marketing Website
16 17
Contacts / Imprint
Ansprechpartner • Impressum Publisher‘s portfolio
Any questions? Contact us! Your success media for the industry
ALIJA PALEVIC CONSTANZE SCHMITZ
Publishing Director Editor-in-chief
T: +49 711 93 59 27-41 ■ ap@fachwelt-verlag.de T: +49 711 93 59 27-43 ■ redaktion@fachwelt-verlag.de
MEHDIJE PALEVIC PASCAL MANES
Key-Account Manager Media Consultant
T: +49 711 93 59 27-42 ■ mp@fachwelt-verlag.de T: +49 711 93 59 21-03 ■ pm@fachwelt-verlag.de
PETRA SEELMANN-MAEDCHEN DANIEL KEBERLE
Publishing Office NRW Art Director
T: +49 202 76 09 80 ■ psm@fachwelt-verlag.de T: +49 711 93 59 27-38 ■ dk@fachwelt-verlag.de
Mediadaten 2020 ► Mediadaten 2020 ► Mediadaten 2020 ► Mediadaten 2020 ►
Mediakit 2020 (EN) ► Mediakit 2020 (EN) ► Mediakit 2020 (EN) ► Mediakit 2020 (EN) ►
General publisher information
Publisher‘s address Terms & Conditions
The General Terms & Conditions, available
Bachstraße 32 ■ D-70563 Stuttgart under www.FACHWELT-VERLAG.de/agb, shall apply.
T: +49 711 93 59 27-40 ■ info@fachwelt-verlag.de
www.FACHWELT-VERLAG.de Conditions of Payment
Direct debit and advance payment: 3 % discount
Bank account Within 10 days: 2 % discount
Kreissparkasse Böblingen
IBAN: DE81 6035 0130 0000 1136 36 ■ BIC: BBKRDE6B Subscription prices for print and pdf
• PROZESSTECHNIK, FOODTEC: € 14.90
Ad price information • W&A WASSER & ABWASSER TECHNIK: € 14.-
Valid from Jan. 1st 2020, prices in Euro, plus VAT • Analytic: € 9.90 Mediadaten 2020 ► Mediadaten 2020 ► Erscheint 2021 ►
• PHARMATECHNIK: € 9.90
Sending of advertisement data Prices incl. VAT, print plus € 1.45 postage. Free delivery Mediakit 2020 (EN) ► Mediakit 2020 (EN) ► Appears 2021 ►
Via e-mail to daten@fachwelt-verlag.de of the printed products only to qualified recipients.
18 19STRIVING AHEAD!
Your publishing house for effective communication
As a qualified provider of print and online media, we are successfully present on an international level.
We convey complex contexts in a comprehensible manner to special target groups. Our publishing program is continuously
expanded with new ideas and innovations. The high benefit for clients and readers always takes top priority in
our efforts to fulfil the wishes and aims of all involved.
Bachstraße 32 ■ D-70563 Stuttgart
T: +49 711 93 59 27-40 ■ info@fachwelt-verlag.de
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