MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
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MEDIA KIT 2020 MALAYSIA & SINGAPORE EDITION
YOUR SOURCE FOR ARCHITECTURE,
BUILDING + INTERIOR DESIGN
ABOUT US
Construction+ presents extensive, in-depth B2B insights and updates
from the industry, for the industry.
From leading projects and key professionals to cutting-edge building
technologies and important events, we highlight the country’s most
significant architectural, construction and design companies, and their
contributions to the construction landscape.
Through BCI Asia’s vast network of industry contacts, we are able to go
deep and wide to extract and find out stories, projects, news and more.
OUR MANDATE
Construction+ reports on local industry projects and people in a design-
savvy yet affordable medium. Advertising works best when it hits its
audiences over the long run. Your advertisements at Construction+
will be featured in both our print and digital editions, and will remain
active online to guarantee maximum visibility to potential clients.
BUILDING YOUR BUSINESS
We want to help you to build your brand and your business. Our huge
network and subscriber base are one of the strongest in Malaysia,
Singapore & Southeast Asia, which will ensure your advertisements
reach your target audience.
Our wide-ranging content and special features will grab the interest of
both readers and clients.
EDITORIAL CONTENT
Section Description
Commentary A solo or panel Q&A opinion piece contributed by industry professionals and specialists in their
respective architectural, construction, engineering and/or project development fields
News & Events Events, goings-on and/or news related to industry associations and organisations
Products & Technologies Complimentary write-ups of advertised building products and technologies
In the Spotlight Interview with noteworthy professionals and industry leaders
Projects Architectural and building projects recently completed
Interiors Interior works recently completed
In Design Architectural, building and interior projects under building plan submission, tender, site preparation and
works that are less than 30% completed
Student Feature A platform for tertiary students under (BSc) & post-graduates (M.Arch.) to showcase their works
Company Profile Advertorial section for advertisers to showcase their companies
2 MALAYSIA & SINGAPORE EDITION
MALAYSIA & SINGAPORE
CONSTRUCTION+ MAGAZINE
OUR REACH
Every 3 months, Construction+ prints 8,000 copies to reach all the right people. This means leaders in all areas of the
construction industry in Malaysia and Singapore, including developers, builders, engineers, contractors, architects,
materials suppliers and government agencies.
Distributed in major local book stores, Starbucks and Malaysia airport lounges.
The digital version has an even greater mileage as it reaches more than 25,000 construction professionals in our database
in Malaysia, and 16,000 in our database in Singapore.
MALAYSIA
PRINT EDITION DIGITAL EDITION
Contractors 32% 33% Contractors
Developers 17% 20% Developers
Subcontractors 1
12% 13% Subcontractors1
Architects 8% 11% Architects
Interior Designers 6% 8% Manufacturers/Suppliers
Consultants 2
6% 6% Interior Designers
Manufacturers/Suppliers 5% 5% Consultants2
BCI Asia’s events3 5% 2% Engineers
Tradeshows/Exhibitions 5% 1% BCI Asia’s events3
Engineers 2% 0.5% Associations
Associations 1% 0.5% Government
Government 1%
SINGAPORE
PRINT EDITION DIGITAL EDITION
Contractors 28% 30% Contractors
Developers 15% 16% Developers
Subcontractors1 13% 14% Subcontractors1
Consultants2 10% 11% Architects
Architects 10% 9% Consultants2
Interior Designers 5% 8% Manufacturers/Suppliers
Tradeshows/Exhibitions 5% 6% Interior Designers
Engineers 4% 4% Engineers
Manufacturers/Suppliers 4% 1% BCI Asia’s events3
BCI Asia’s events 3
4% 0.5% Associations
Associations 1% 0.5% Government
Government 1%
Sub-Contractors: Electrical, Sanitary & Plumbing, Waterproofing, Doors & Windows, Fire Protection, Mechanical & Electrical, Mechanical Ventilation and Air Condition (MVAC), Flooring & Telecommunication
1
Consultants: M&E consultants, Façade consultants, Quantity Surveyors
2
BCI Asia’s events: BCI Asia Awards, Equinox, Technology Briefing, Interchange Session etc.
3
3
SOCIAL MEDIA MOBILE APP
9000
8500
8,600+ page followers
8000
7150
7500
7900
@ConstructionPlusAsia 7000 6800
6450
6200
5950
6000 5700
5500
PROJECTED APP DOWNLOADS
5100 5300
5000
4000
36,000+ impressions 3000
@CPlusAsia 2000
1000
METHODOLOGY
0
1 2 3 4 5 6 7 8 9 10 11 12
2020
1,850+ followers The Construction+ app has become increasingly popular among
In industry
November 2019,forthe Construction+
professionals its ease of use, rich content and
@constructionplusasia team
stunningconducted an online
interface. With intense survey
exposure and active promotion
at trade shows and events, the number of downloads and installs
among our app and website users. The
will grow to greater heights!
survey was conducted anonymously
online.
DIGITAL PUBLISHING
The Construction+ app offers visually attractive and
easy-to-access advertising and content experiences on
DOWNLOAD CONSTRUCTION PLUS AP
mobile phones and tablets. Advertisers will now get to
enjoy extended exposure on our Construction+ mobile
IN ACHITECTURE & CONSTRUCT
app and reach out to a growing target readership
anytime, anywhere!
Digital advertising is the ideal companion to your
print advertising campaign. Advertise with us in print
now and your advertisement will also appear on our
Get the latest
Construction+ app fornews,
free!*projects, products,
technologies & updates in construction,
*For a limited period only; please contact your local sales
architecture and interior design!
consultant for more details.
Available at
4 MALAYSIA & SINGAPORE EDITION
industry contacts, we are able to go deep and wide to extract and find out stories, projects,
news and more.
USERQUALITY SATISFACTION OF CONTENT
QUALITY OF CONTENT
The overall satisfaction scores for Construction+ users are consistently high. Our app and website
platforms are aesthetically pleasing and well-presented, ideal for working professionals to use.
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Strongly Agree
USER SATISFACTION
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USER SATISFACTION
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I use Construction+ app or website atCALENDAR
Edition Issue Theme Advertisement Final Materials Publication Date
Booking Date Submission Date
1Q 2020 20 Reducing Construction Waste 25 February 2020 5 March 2020 End of March 2020
Sustainable Technologies
and Materials
2Q 2020 21 Infrastructure and Transportation 25 May 2020 5 June 2020 End of June 2020
Facilities
Adaptive Reuse, Heritage and
3Q 2020 22 25 August 2020 5 September 2020 End of September 2020
Revitalization
4Q 2020 23 Quality Issues of Construction Industry 25 November 2020 5 December 2020 End of December 2020
RATES
Ask for series discounts and bundle pricing if you are planning multi-month campaigns and product launches.
Print Advertising (in MYR/SGD)
4 colour
Format
MYR SGD
Full page 5,200 1,800
Half page 3,200 1,100
Double page spread 9,600 3,300
Inside front page 8,700 3,000
Inside back page 8,100 2,800
First page (opposite inside front) 7,600 2,600
Back cover 10,400 3,600
Gatefold 26,000 9,000
Advertorial (in MYR/SGD)
4 colour
Format MYR SGD
Full page 8,700 2,900
Double page 16,000 5,400
6 MALAYSIA & SINGAPORE EDITIONPRINT ADVERTISING SPECIFICATIONS
SAFE TEXT SAFE TEXT AREA SAFE TEXT
AREA AREA
18.4CM X 27CM
18.4CM X 27CM 18.4CM X 27CM
Double page spread Full page
42cm(w) x 28cm(h) 21cm(w) x 28cm(h)
Add 4mm bleed around Add 4mm bleed around
Add crop marks Add crop marks
3-page Gatefold
Closed
19.5cm(w) x 28cm(h)
SAFE TEXT SAFE TEXT SAFE TEXT Add 4mm bleed around
AREA AREA AREA Add crop marks
18.4CM X 27CM 18.4CM X 27CM 18.4CM X 27CM
Opened
20.5cm(w) x 28cm(h) + 19.5cm(w) x 28cm(h)
Add 4mm bleed around
Add crop marks
Closed Opened
SAFE
TEXT SAFE TEXT
AREA AREA
18.4CM X 27CM
SAFE TEXT
AREA
Half page (Vertical) Half page (Horizontal) Inside front/back cover
10.5cm(w) x 28cm(h) 21cm(w) x 14cm(h) 21cm(w) x 28cm(h)
Add 4mm bleed around Add 4mm bleed around Add 4mm bleed around
Add crop marks Add crop marks Add crop marks
Technical Specifications
- File type: PDF, TIF, JPEG or EPS
- Resolution: 300 dpi or higher in actual size
- CMYK mode only. Special Pantone or RGB mode are not accepted.
Advertorials
Full page: Please submit max 400 words* & max 3 images/photos (300 dpi or higher in actual size)
Double page: Please submit 800 words* & max 6 images/photos (300 dpi or higher in actual size)
*Text subject to editing for language and style
GUIDELINES
• An extra 10% premium on top of the existing rates applies for advertisements to appear on the right-hand page.
• Final artwork must be submitted in the specified Construction+ dimensions by the ad material submission deadline.
• Any resizing request will be subjected to a minimum charge of MYR 750/ SGD 300.
• Cancellation of ad must be done in writing 1 month prior to the ad material submission deadline, failing which the full deposit
will be forfeited.
• If the ad is postponed after the ad material submission deadline, 50% of the deposit will be forfeited.
7ONLINE ADVERTISING
ADVERTISE ON WWW.CONSTRUCTIONPLUSASIA.COM
Maximize your online presence to the right target audience with us.
SUPER BANNERS + SIDE BAR BANNERS ONLINE ADVERTISING OPTIONS AND PRICES
(EXCLUDING GST) - CONSTRUCTION+ WEBSITE
ADVERTISING FORMAT
PRICES PER MONTH
OPTIONS (WIDTH X HEIGHT)
Side Bar 1) 260 x 600px MYR 2,100 SGD 690
Banners
4Q 2019 ISSUE OF CONSTRUCTION+ MALAYSIA SINGAPORE
2) 300 x 250px MYR 1,350 SGD 450
IS OUT!
READ ALL THE ISSUES
Super
ON YOUR PHONE OR TABLET NOW!
1) 728 x 90px MYR 2,050 SGD 675
ABOVE SINGLE SIZE Banners
POST CONTENT 728 X 90px
Sponsored 1 page of sponsored
SIZE
content (approx. 500
300 x 125px
Content in Web words & 2-3 high
300x250px
SIZE Exclusive section resolution images); MYR 3,000 SGD 1,000
labelled “Advertorial”
260x600px
SIZE (Products, Projects or or “Brought to
News & Events) you by XXX”
SIZE
300x250px
SIZE
BELOW SINGLE SIZE 300x600px
POST CONTENT 728 X 90px Custom
width: 300px (max)
height: < 600px
E-NEWSLETTER
ADVERTISE IN CONSTRUCTION+ E-NEWSLETTER
Advertise in our fortnightly e-newsletter and increase your brand
visibility with us. The Construction+ e-newsletter gets delivered to over
50,000 active key industry stakeholders for easy and quick access to
trending topics, projects and news. Take advantage of this opportunity to
capture your target audience on an attractive and informative platform.
ADVERTISING OPTIONS AND PRICES
(EXCLUDING GST) - CONSTRUCTION+ E-NEWSLETTER
ADVERTISING FORMAT PRICES
OPTIONS (WIDTH X HEIGHT) (FORTNIGHTLY)
SIZE E-NEWSLETTER SUPER BANNER 590x200px SGD 300
300x270px
E-NEWSLETTER SIDE BANNER 300x270px SGD 200
Open Rate: 30% Click Rate: 15%
Technical Specifications: • Resolutions: 72 dpi or above
• File Type (Online Banner): JPEG, GIF • File Size: Below 1MB
• File Type (E-Newsletter): JPEG • Hyperlink for advertisement banner
8 MALAYSIA & SINGAPORE EDITIONWEBSITE
Started in 2017, the Construction+ website has been steadily gaining traction via Google searches for
construction content from Asia. We also aggressively drive traffic to the website through regular social media
posts, e-newsletters and promotional activities at trade events to increase the numbers significantly.
PROJECTED VISITORS
27000
25000
24000 22500 24000
21000 20000
PROJECTED VISITORS
construction plus asia
18100
18000 17000
15000
12000 1.25 Million+
TOTAL IMPRESSION
9000 GOOGLE SEARCH ENGINE
FOR 2019
6000
3000
0
JAN FEB MARCH OCT NOV DEC
2020
PROJECTED UNIQUE VISITORS PROJECTED PAGE VIEWS
21000
21000 19500 48000
18000
18000 42000
PROJECTED UNIQUE VISITORS
16000
PROJECTED PAGE VIEWS
36000
15000 14000 14000
36000 33000 35000
30000
30000 28500
12000 26100
24000
9000
18000
6000
12000
3000 6000
0 0
JAN FEB MARCH OCT NOV DEC JAN FEB MARCH OCT NOV DEC
2020 2020
“
As a marketer, I highly recommend Construction+ as an effective communication channel for
us to reach our target audience—architecture, building and interior design professionals.
JANICE CHING
Brand Development Manager of Glory Top Building Materials
Construction+ is an excellent knowledge sharing platform that provides industry practitioners
with valuable knowledge and insights on what is latest and greatest in the rapidly evolving
construction industry.
RSP Architects Planners & Engineers (Pte) Ltd
9MEDIA PARTNERSHIP
Construction+ is an important media partner with notable industry events such as:
MALAYSIA
Event Date
ASEAN Super 8 FutureBuild 23 - 25 June 2020
Archidex 2020 1 - 4 July 2020
SINGAPORE
Event Date
IBEW 2020 2 - 4 September 2020
“I’m so glad Wilson Associates has the opportunity to work with such a prestigious publication
as Construction+ Singapore, as well as the other BCI Asia publications. The depth of
information and well constructed articles focusing on construction projects in Asia are an
invaluable resource for our team and the industry Singapore is our largest design studio of
our global offices, and with so many projects in AsiaPAC and China, it’s important for our
designers to keep their finger on the pulse of the construction market and be aware of trends
and developments. Thank you Construction+ Singapore for your continued partnership and for
showcasing Wilson Associates projects!
AMANDA TOWER
Global Communications and Branding | WILSON ASSOCIATES
10 MALAYSIA & SINGAPORE EDITIONSUPPORTING ASSOCIATIONS
Our growing group of supporters include:
Construction Industry Development Institute of Landscape Malaysian Association of Malaysia Green Building
Board (CIDB) Malaysia Architects Malaysia (ILAM) Facility Management (MAFM) Confederation (MGBC)
(www.cidb.gov.my) (www.ilamalaysia.org) (www.mafm.org.my) (www.mgbc.org.my)
M A L A Y S I A
MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY
Malaysian Interior Industry Malaysian Timber Ministry of International Penang Green
Partners Association (MIIP) Industry Board (MTIB) Trade and Industry (MITI) Council (PGC)
(www.miip.com.my) (www.mtib.gov.my) (www.miti.gov.my) (www.pgc.com.my)
Royal Institution of The Federation of Malaysia Royal Institution of
Surveyors Malaysia Hardware, Machinery & Chartered Surveyors
(www.rism.org.my) Building Materials Dealers’ (www.rics.org/ASEAN)
Association (FMHMBA)
(www.mhmba.org.my)
International Facility Management Singapore Building Materials Royal Institution of
Association (IFMA) Singapore Suppliers’ Association (SBMSA) Singapore Manufacturing Chartered Surveyors
Chapter (ifmasingapore.org) (www.stas.com.sg/members/ Federation (SMF) (www.rics.org/ASEAN)
sg-building-materials) (www.smfederation.org.sg)
Security Systems Association Society of Interior Designers Landscape Industry Association Interior Design Confederation
of Singapore (SSAS) Singapore (SIDS) of Singapore (LIAS) Singapore (IDCS)
(ssas.org.sg) (www.sid-singapore.org) (www.lias.org.sg) (www.idcs.sg)
American Concrete Institute – The Singapore Contractors Singapore Environment
Singapore Chapter (ACI-SC) Association Ltd (SCAL) Council (SEC)
(www.concrete.org.sg) (www.scal.com.sg) (www.sec.org.sg)
Singapore Electrical Trades The South East Asia Drymix Mortar
Association (SETA) Association (SEADMA)
(www.seta.org.sg) (www.seadma.org)
11MALAYSIA
BCI Asia Construction Information Sdn Bhd
Unit 1106, Block B, Phileo Damansara II,
Jalan 16/11, Section 16,
46350 Petaling Jaya, Selangor, Malaysia
Phone: +60 3 76611380
Fax: +60 3 76611381
Email: construction@bciasia.com
Website: www.constructionplusasia.com
SINGAPORE
BCI Asia Construction Information Pte Ltd
300 Beach Road, #34-01 The Concourse
Singapore 199555
Phone: +65 6536 7197/+65 6538 6836
Fax: +65 6538 6896
Email: construction@bciasia.com
Website: www.constructionplusasia.com/sg/
MEDIA KIT 2020
MALAYSIA & SINGAPORE EDITION
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