MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
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YOUR SOURCE FOR ARCHITECTURE, BUILDING + INTERIOR DESIGN ABOUT US Construction+ presents extensive, in-depth B2B insights and updates from the industry, for the industry. From leading projects and key professionals to cutting-edge building technologies and important events, we highlight the country’s most significant architectural, construction and design companies, and their contributions to the construction landscape. Through BCI Asia’s vast network of industry contacts, we are able to go deep and wide to extract and find out stories, projects, news and more. OUR MANDATE Construction+ reports on local industry projects and people in a design- savvy yet affordable medium. Advertising works best when it hits its audiences over the long run. Your advertisements at Construction+ will be featured in both our print and digital editions, and will remain active online to guarantee maximum visibility to potential clients. BUILDING YOUR BUSINESS We want to help you to build your brand and your business. Our huge network and subscriber base are one of the strongest in Malaysia, Singapore & Southeast Asia, which will ensure your advertisements reach your target audience. Our wide-ranging content and special features will grab the interest of both readers and clients. EDITORIAL CONTENT Section Description Commentary A solo or panel Q&A opinion piece contributed by industry professionals and specialists in their respective architectural, construction, engineering and/or project development fields News & Events Events, goings-on and/or news related to industry associations and organisations Products & Technologies Complimentary write-ups of advertised building products and technologies In the Spotlight Interview with noteworthy professionals and industry leaders Projects Architectural and building projects recently completed Interiors Interior works recently completed In Design Architectural, building and interior projects under building plan submission, tender, site preparation and works that are less than 30% completed Student Feature A platform for tertiary students under (BSc) & post-graduates (M.Arch.) to showcase their works Company Profile Advertorial section for advertisers to showcase their companies 2 MALAYSIA & SINGAPORE EDITION
MALAYSIA & SINGAPORE CONSTRUCTION+ MAGAZINE OUR REACH Every 3 months, Construction+ prints 8,000 copies to reach all the right people. This means leaders in all areas of the construction industry in Malaysia and Singapore, including developers, builders, engineers, contractors, architects, materials suppliers and government agencies. Distributed in major local book stores, Starbucks and Malaysia airport lounges. The digital version has an even greater mileage as it reaches more than 25,000 construction professionals in our database in Malaysia, and 16,000 in our database in Singapore. MALAYSIA PRINT EDITION DIGITAL EDITION Contractors 32% 33% Contractors Developers 17% 20% Developers Subcontractors 1 12% 13% Subcontractors1 Architects 8% 11% Architects Interior Designers 6% 8% Manufacturers/Suppliers Consultants 2 6% 6% Interior Designers Manufacturers/Suppliers 5% 5% Consultants2 BCI Asia’s events3 5% 2% Engineers Tradeshows/Exhibitions 5% 1% BCI Asia’s events3 Engineers 2% 0.5% Associations Associations 1% 0.5% Government Government 1% SINGAPORE PRINT EDITION DIGITAL EDITION Contractors 28% 30% Contractors Developers 15% 16% Developers Subcontractors1 13% 14% Subcontractors1 Consultants2 10% 11% Architects Architects 10% 9% Consultants2 Interior Designers 5% 8% Manufacturers/Suppliers Tradeshows/Exhibitions 5% 6% Interior Designers Engineers 4% 4% Engineers Manufacturers/Suppliers 4% 1% BCI Asia’s events3 BCI Asia’s events 3 4% 0.5% Associations Associations 1% 0.5% Government Government 1% Sub-Contractors: Electrical, Sanitary & Plumbing, Waterproofing, Doors & Windows, Fire Protection, Mechanical & Electrical, Mechanical Ventilation and Air Condition (MVAC), Flooring & Telecommunication 1 Consultants: M&E consultants, Façade consultants, Quantity Surveyors 2 BCI Asia’s events: BCI Asia Awards, Equinox, Technology Briefing, Interchange Session etc. 3 3
SOCIAL MEDIA MOBILE APP 9000 8500 8,600+ page followers 8000 7150 7500 7900 @ConstructionPlusAsia 7000 6800 6450 6200 5950 6000 5700 5500 PROJECTED APP DOWNLOADS 5100 5300 5000 4000 36,000+ impressions 3000 @CPlusAsia 2000 1000 METHODOLOGY 0 1 2 3 4 5 6 7 8 9 10 11 12 2020 1,850+ followers The Construction+ app has become increasingly popular among In industry November 2019,forthe Construction+ professionals its ease of use, rich content and @constructionplusasia team stunningconducted an online interface. With intense survey exposure and active promotion at trade shows and events, the number of downloads and installs among our app and website users. The will grow to greater heights! survey was conducted anonymously online. DIGITAL PUBLISHING The Construction+ app offers visually attractive and easy-to-access advertising and content experiences on DOWNLOAD CONSTRUCTION PLUS AP mobile phones and tablets. Advertisers will now get to enjoy extended exposure on our Construction+ mobile IN ACHITECTURE & CONSTRUCT app and reach out to a growing target readership anytime, anywhere! Digital advertising is the ideal companion to your print advertising campaign. Advertise with us in print now and your advertisement will also appear on our Get the latest Construction+ app fornews, free!*projects, products, technologies & updates in construction, *For a limited period only; please contact your local sales architecture and interior design! consultant for more details. Available at 4 MALAYSIA & SINGAPORE EDITION
industry contacts, we are able to go deep and wide to extract and find out stories, projects, news and more. USERQUALITY SATISFACTION OF CONTENT QUALITY OF CONTENT The overall satisfaction scores for Construction+ users are consistently high. Our app and website platforms are aesthetically pleasing and well-presented, ideal for working professionals to use. AtAtConstruction+, Construction+,we we consistently consistently provide providecontent content that thatis engaging, relevant is engaging, andand relevant useful to to industry professionals useful industry professionals in Construction+ app & websitea presentable and easy-to-digest The app is format. 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CALENDAR Edition Issue Theme Advertisement Final Materials Publication Date Booking Date Submission Date 1Q 2020 20 Reducing Construction Waste 25 February 2020 5 March 2020 End of March 2020 Sustainable Technologies and Materials 2Q 2020 21 Infrastructure and Transportation 25 May 2020 5 June 2020 End of June 2020 Facilities Adaptive Reuse, Heritage and 3Q 2020 22 25 August 2020 5 September 2020 End of September 2020 Revitalization 4Q 2020 23 Quality Issues of Construction Industry 25 November 2020 5 December 2020 End of December 2020 RATES Ask for series discounts and bundle pricing if you are planning multi-month campaigns and product launches. Print Advertising (in MYR/SGD) 4 colour Format MYR SGD Full page 5,200 1,800 Half page 3,200 1,100 Double page spread 9,600 3,300 Inside front page 8,700 3,000 Inside back page 8,100 2,800 First page (opposite inside front) 7,600 2,600 Back cover 10,400 3,600 Gatefold 26,000 9,000 Advertorial (in MYR/SGD) 4 colour Format MYR SGD Full page 8,700 2,900 Double page 16,000 5,400 6 MALAYSIA & SINGAPORE EDITION
PRINT ADVERTISING SPECIFICATIONS SAFE TEXT SAFE TEXT AREA SAFE TEXT AREA AREA 18.4CM X 27CM 18.4CM X 27CM 18.4CM X 27CM Double page spread Full page 42cm(w) x 28cm(h) 21cm(w) x 28cm(h) Add 4mm bleed around Add 4mm bleed around Add crop marks Add crop marks 3-page Gatefold Closed 19.5cm(w) x 28cm(h) SAFE TEXT SAFE TEXT SAFE TEXT Add 4mm bleed around AREA AREA AREA Add crop marks 18.4CM X 27CM 18.4CM X 27CM 18.4CM X 27CM Opened 20.5cm(w) x 28cm(h) + 19.5cm(w) x 28cm(h) Add 4mm bleed around Add crop marks Closed Opened SAFE TEXT SAFE TEXT AREA AREA 18.4CM X 27CM SAFE TEXT AREA Half page (Vertical) Half page (Horizontal) Inside front/back cover 10.5cm(w) x 28cm(h) 21cm(w) x 14cm(h) 21cm(w) x 28cm(h) Add 4mm bleed around Add 4mm bleed around Add 4mm bleed around Add crop marks Add crop marks Add crop marks Technical Specifications - File type: PDF, TIF, JPEG or EPS - Resolution: 300 dpi or higher in actual size - CMYK mode only. Special Pantone or RGB mode are not accepted. Advertorials Full page: Please submit max 400 words* & max 3 images/photos (300 dpi or higher in actual size) Double page: Please submit 800 words* & max 6 images/photos (300 dpi or higher in actual size) *Text subject to editing for language and style GUIDELINES • An extra 10% premium on top of the existing rates applies for advertisements to appear on the right-hand page. • Final artwork must be submitted in the specified Construction+ dimensions by the ad material submission deadline. • Any resizing request will be subjected to a minimum charge of MYR 750/ SGD 300. • Cancellation of ad must be done in writing 1 month prior to the ad material submission deadline, failing which the full deposit will be forfeited. • If the ad is postponed after the ad material submission deadline, 50% of the deposit will be forfeited. 7
ONLINE ADVERTISING ADVERTISE ON WWW.CONSTRUCTIONPLUSASIA.COM Maximize your online presence to the right target audience with us. SUPER BANNERS + SIDE BAR BANNERS ONLINE ADVERTISING OPTIONS AND PRICES (EXCLUDING GST) - CONSTRUCTION+ WEBSITE ADVERTISING FORMAT PRICES PER MONTH OPTIONS (WIDTH X HEIGHT) Side Bar 1) 260 x 600px MYR 2,100 SGD 690 Banners 4Q 2019 ISSUE OF CONSTRUCTION+ MALAYSIA SINGAPORE 2) 300 x 250px MYR 1,350 SGD 450 IS OUT! READ ALL THE ISSUES Super ON YOUR PHONE OR TABLET NOW! 1) 728 x 90px MYR 2,050 SGD 675 ABOVE SINGLE SIZE Banners POST CONTENT 728 X 90px Sponsored 1 page of sponsored SIZE content (approx. 500 300 x 125px Content in Web words & 2-3 high 300x250px SIZE Exclusive section resolution images); MYR 3,000 SGD 1,000 labelled “Advertorial” 260x600px SIZE (Products, Projects or or “Brought to News & Events) you by XXX” SIZE 300x250px SIZE BELOW SINGLE SIZE 300x600px POST CONTENT 728 X 90px Custom width: 300px (max) height: < 600px E-NEWSLETTER ADVERTISE IN CONSTRUCTION+ E-NEWSLETTER Advertise in our fortnightly e-newsletter and increase your brand visibility with us. The Construction+ e-newsletter gets delivered to over 50,000 active key industry stakeholders for easy and quick access to trending topics, projects and news. Take advantage of this opportunity to capture your target audience on an attractive and informative platform. ADVERTISING OPTIONS AND PRICES (EXCLUDING GST) - CONSTRUCTION+ E-NEWSLETTER ADVERTISING FORMAT PRICES OPTIONS (WIDTH X HEIGHT) (FORTNIGHTLY) SIZE E-NEWSLETTER SUPER BANNER 590x200px SGD 300 300x270px E-NEWSLETTER SIDE BANNER 300x270px SGD 200 Open Rate: 30% Click Rate: 15% Technical Specifications: • Resolutions: 72 dpi or above • File Type (Online Banner): JPEG, GIF • File Size: Below 1MB • File Type (E-Newsletter): JPEG • Hyperlink for advertisement banner 8 MALAYSIA & SINGAPORE EDITION
WEBSITE Started in 2017, the Construction+ website has been steadily gaining traction via Google searches for construction content from Asia. We also aggressively drive traffic to the website through regular social media posts, e-newsletters and promotional activities at trade events to increase the numbers significantly. PROJECTED VISITORS 27000 25000 24000 22500 24000 21000 20000 PROJECTED VISITORS construction plus asia 18100 18000 17000 15000 12000 1.25 Million+ TOTAL IMPRESSION 9000 GOOGLE SEARCH ENGINE FOR 2019 6000 3000 0 JAN FEB MARCH OCT NOV DEC 2020 PROJECTED UNIQUE VISITORS PROJECTED PAGE VIEWS 21000 21000 19500 48000 18000 18000 42000 PROJECTED UNIQUE VISITORS 16000 PROJECTED PAGE VIEWS 36000 15000 14000 14000 36000 33000 35000 30000 30000 28500 12000 26100 24000 9000 18000 6000 12000 3000 6000 0 0 JAN FEB MARCH OCT NOV DEC JAN FEB MARCH OCT NOV DEC 2020 2020 “ As a marketer, I highly recommend Construction+ as an effective communication channel for us to reach our target audience—architecture, building and interior design professionals. JANICE CHING Brand Development Manager of Glory Top Building Materials Construction+ is an excellent knowledge sharing platform that provides industry practitioners with valuable knowledge and insights on what is latest and greatest in the rapidly evolving construction industry. RSP Architects Planners & Engineers (Pte) Ltd 9
MEDIA PARTNERSHIP Construction+ is an important media partner with notable industry events such as: MALAYSIA Event Date ASEAN Super 8 FutureBuild 23 - 25 June 2020 Archidex 2020 1 - 4 July 2020 SINGAPORE Event Date IBEW 2020 2 - 4 September 2020 “I’m so glad Wilson Associates has the opportunity to work with such a prestigious publication as Construction+ Singapore, as well as the other BCI Asia publications. The depth of information and well constructed articles focusing on construction projects in Asia are an invaluable resource for our team and the industry Singapore is our largest design studio of our global offices, and with so many projects in AsiaPAC and China, it’s important for our designers to keep their finger on the pulse of the construction market and be aware of trends and developments. Thank you Construction+ Singapore for your continued partnership and for showcasing Wilson Associates projects! AMANDA TOWER Global Communications and Branding | WILSON ASSOCIATES 10 MALAYSIA & SINGAPORE EDITION
SUPPORTING ASSOCIATIONS Our growing group of supporters include: Construction Industry Development Institute of Landscape Malaysian Association of Malaysia Green Building Board (CIDB) Malaysia Architects Malaysia (ILAM) Facility Management (MAFM) Confederation (MGBC) (www.cidb.gov.my) (www.ilamalaysia.org) (www.mafm.org.my) (www.mgbc.org.my) M A L A Y S I A MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY Malaysian Interior Industry Malaysian Timber Ministry of International Penang Green Partners Association (MIIP) Industry Board (MTIB) Trade and Industry (MITI) Council (PGC) (www.miip.com.my) (www.mtib.gov.my) (www.miti.gov.my) (www.pgc.com.my) Royal Institution of The Federation of Malaysia Royal Institution of Surveyors Malaysia Hardware, Machinery & Chartered Surveyors (www.rism.org.my) Building Materials Dealers’ (www.rics.org/ASEAN) Association (FMHMBA) (www.mhmba.org.my) International Facility Management Singapore Building Materials Royal Institution of Association (IFMA) Singapore Suppliers’ Association (SBMSA) Singapore Manufacturing Chartered Surveyors Chapter (ifmasingapore.org) (www.stas.com.sg/members/ Federation (SMF) (www.rics.org/ASEAN) sg-building-materials) (www.smfederation.org.sg) Security Systems Association Society of Interior Designers Landscape Industry Association Interior Design Confederation of Singapore (SSAS) Singapore (SIDS) of Singapore (LIAS) Singapore (IDCS) (ssas.org.sg) (www.sid-singapore.org) (www.lias.org.sg) (www.idcs.sg) American Concrete Institute – The Singapore Contractors Singapore Environment Singapore Chapter (ACI-SC) Association Ltd (SCAL) Council (SEC) (www.concrete.org.sg) (www.scal.com.sg) (www.sec.org.sg) Singapore Electrical Trades The South East Asia Drymix Mortar Association (SETA) Association (SEADMA) (www.seta.org.sg) (www.seadma.org) 11
MALAYSIA BCI Asia Construction Information Sdn Bhd Unit 1106, Block B, Phileo Damansara II, Jalan 16/11, Section 16, 46350 Petaling Jaya, Selangor, Malaysia Phone: +60 3 76611380 Fax: +60 3 76611381 Email: construction@bciasia.com Website: www.constructionplusasia.com SINGAPORE BCI Asia Construction Information Pte Ltd 300 Beach Road, #34-01 The Concourse Singapore 199555 Phone: +65 6536 7197/+65 6538 6836 Fax: +65 6538 6896 Email: construction@bciasia.com Website: www.constructionplusasia.com/sg/ MEDIA KIT 2020 MALAYSIA & SINGAPORE EDITION www.constructionplusasia.com
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