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New York’s Most
Dedicated People
Governing New York’s
Most Important Homes
M E D I A K I T 2 0 2 1
New York’s Most Dedicated People
Governing New York’s Most Important Homes
I N S P I R AT I O N . E D U C AT I O N . C O N N E C T I O N .
Since 1982, HABITAT MAGAZINE has been the most Our readers come from all walks of life, bringing their work
trusted source of inspiration, education, and connection for skills to the job of being a board director. Some are visionaries;
board directors and property managers of New York’s co-op others are more pragmatic. Most, however, are new to the
and condo buildings. Working in all media – print, digital, world of real estate and unfamiliar with the companies serv-
video, e-news, e-learning and live events – we serve decision- ing this market and the possibilities they offer. Advertising in
makers at every stage of the process. Most of our board Habitat provides a two-fold benefit. It provides brand identity
director subscribers have been reading Habitat for a decade to boards who purchase independently of a property manager,
or longer, reflecting the enthusiasm and dedication they bring and for boards who rely on their property manager for pur-
to their volunteer positions. chase recommendations, it serves as brand reinforcement.
To sample Habitat, click here: bit.ly/HabitatSample
ADVERTISING CALENDAR
ISSUE SPECIAL ISSUES RESERVE BY MATERIALS DUE
Business of Property
SPECIAL January 2021
Management and Source Guide
Nov. 27, 2020 Dec. 4, 2020
ISSUES: February 2021 Jan. 1, 2021 Jan. 8, 2021
January, April, June,
March 2021 Jan. 29, 2021 Feb. 5, 2021
July/Aug, October,
November, & April 2021 Spring Preview Feb. 26, 2021 Mar. 5, 2021
December May 2021 Apr. 2, 2021 Apr. 9, 2021
June 2021 Professionals Survey May 14, 2021 May 21, 2021
July/August 2021 Property Management Survey Jul. 2, 2021 Jul. 9, 20201
Sepetember 2021 Jul. 30, 2021 Aug. 6, 2021
October 2021 Fall Preview Sep. 3, 2021 Sep. 10, 2021
November 2021 Attorney Survey Oct. 1, 2021 Oct. 8, 2021
December 2021 Holiday Issue Oct. 29, 2021 Nov. 5, 2021
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
FULL PAGE
NO BLEED 2/3 PAGE
Trim: 8.125" (w) FULL PAGE VERTICAL
x 10.875" (h)
6.875" (w) 4.5" (w) x
Bleed: 8.375” (w) x 9.75" (h) 9.75" (h)
x 11.125” (h)
1/2 PAGE
ISLAND MARKET
1/2 PAGE 1/3 PAGE PLACE
4.5" (w) x HORIZONTAL SQUARE Line Listing
7.25" (h) 6.875" (w) 4.5" (w)
x 4.75" (h) x 4.75" (h)
MARKET
PLACE
Display
1/6 PAGE 1/6 PAGE 2.125" (w) x
HORIZONTAL VERTICAL 2.875" (h)
4.5" (w) 2.125" (w)
1/3 PAGE
VERTICAL x 2.25" (h) x 4.75" (h)
2.125" (w)
x 9.75" (h)
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People Print
Governing New York’s Most Important Homes Inserts
INSERT
Postcard
Sample
POLYBAG
Postcard
in back of
magazine
PRINT MAGAZINE INSERT
An insert brings special attention to your business
and delivers your message with impact. Each two-
sided postcard can be inserted within the pages of
the magazine or polybagged over the back cover. Sizes
and configuration may vary. Inquire about multiple-
page inserts and other specialty items.
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
ANNUAL SHOWCASE ISSUES
Property management and legal advice are crucial to the co-op/condo community
Showcase
2021
and Habitat’s readers. Because of this, we publish three special-themed issues
covering these topics.
The New Spin on Laundry A MONEY-MAKING AMENITY
JANUARY Business of Management A survey of leading property
Room Management FOR YOUR BUILDING
FREE renovation, installation
and resident billing.
We’ll PAY YOU monthly.
And we’ll make it all seem so easy.
managing firms with respondents reporting operating details vital to
See our
booth at
the CNYC
Expo!
CALL BARGOLD TODAY! Repairs • Modernization
co-op/condo boards. Includes data on building, owner and purchaser
Building, Maintaining and Managing Preventive Maintenance
laundry rooms in co-ops and condos (718) 247-7000
throughout the greater metropolitan area. mystorage@bargold.com 521 5th Ave, 17th Fl, NYC 10175
WWW.BARGOLD.COM info@Champion-Elevator.com
www.AcesLaundry.com | (646) 663-4ACE www.Champion-Elevator.com
NYC: 212.292.4430 • Long Island: 516.307.0907
Stop by our booth at the CNYC Expo! Westchester: 718.987.6900
fees; website and tech capabilities; units and properties managed; and Every once in a while,
a company becomes the
new standard for excellence.
MACKOUL RISK SOLUTIONS
Insuring over 1,200 Co-op’s &
Condominiums in the Tri-State Area
capabilities in addition to property management.
Founded in 1977 by Howard S. Cohen
Josh Koppel, CPM, President
JULY/AUGUST Management Leaders Survey
Westchester: 914-237-1600
PRINT AD
Bronx: 718-543-2800
102 Gramatan Avenue
We invite you to visit us at our booth at the
Mount Vernon, New York 10550 CNYC Housing Conference & EXPO!
josh.koppel@hscmanagement.com
WWW.MACKOUL.COM
www.hscmanagement.com
A combination of executive photos and management advice, this special
issue is designed to provide mini-lessons about building management and
governance from leading management executives. Between 40 and 50
executives routinely participate, and lessons range from specific details to
broad governing concepts.
NOVEMBER Legal Experts Survey
A survey of attorneys practicing co-op/condo law, this special issue
offers governing advice from a legal perspective. Between 35 and 45
attorneys participate, and topics range from practical problem solving to
the latest legal wrinkles that boards need to be aware of.
VIDEO
MANAGEMENT SHOWCASE
Both management issues offer a print ad running within the special section. In July/
August, the editorial information is captured on video, and transcribed and edited for
print. Showcase advertisers (July/Aug) have three options – print only; print + one month
web advertising on habitatmag.com; and print + web + video. The video is hosted on
habitatmag.com, marketed in social media and Habitat’s e-newsletters, and provided to
showcase participants for their own use.
ATTORNEY SHOWCASE
The editorial information in the Through a Legal Lens issue is captured on video,
transcribed, and edited for print. There are three promotional levels offered for Showcase
advertisers: print only; print + one month web advertising; and print, web and video. Each
showcase video is presented as a legal lesson in HabitatU, our e-learning platform, and
hosted on our website. It is also provided to each participant for their own use.
WEB ADS
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
BANNER
728 x 90
SOURCE
MOBILE VERSION
GUIDE
BANNER
320 x 100 Business
Listing
SOURCE
GUIDE
Resources
BOX
300 x 250
The digital portal to co-op/condo news in New York,
www.habitatmag.com offers advertisers an editorial
environment providing smart news, coverage of current
issues, and problem-solving solutions for co-op/condo
board directors in the New York metro area. We deliver
an audience of passionate board directors interested in
bettering their buildings.
2020 OVERVIEW From Google Analytics
845,945 620,166 1.27 289,223
min/session
PAGEVIEWS SESSIONS ENGAGEMENT USERS
Web traffic to habitatmag.com is increasing nearly
25 percent a year, proving the success of our focused
content. Fifty three percent of our audience are returning
visitors, and 25 percent access habitatmag.com via
mobile or tablet.
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
E-NEWSLETTERS
Habitat publishes two e-newsletters a week, Bricks
& Bucks and Habitat Weekly as well as one monthly
e-newsletter, Governance. Each is emailed to nearly
7,000 Habitat subscribers, property managers, attorneys
and other vendors serving the co-op/condo community
BRICKS & BUCKS: (EACH WEDNESDAY) focuses on
building projects and interesting financial/funding
opportunities. Each 600-word newsletter is focused on
a single topic, and takes a deep look into the how, why
and where of a project or money-related theme.
HABITAT WEEKLY: (EACH THURSDAY) offers timely
information to co-op/condo decision-makers on
diverse topics ranging from technology to site safety to
admissions issues. Each 600-word newsletter is focused
on a single topic.
GOVERNANCE: (THIRD TUESDAY EVERY MONTH) BANNER
offers one big idea in each newsletter on how co-op 500 x 100
and condo boards can govern more effectively.
Exclusive annual sponsorship
BOX
300 x 250
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
ISSUE To: Targeted List
TARGETED
PREVIEW
From: Company email
Subject: Compliments of Company
MESSAGE
Sponsor Email
with Video
TARGETED MESSAGE
ISSUE
PREVIEW COMPANY ADDRESS
Sponsor CONTACT INFORMATION
without
Video DOWNLOAD THE
ASK THE LATEST ISSUE OF
EXPERTS
ASK THE EXPERTS ISSUE PREVIEW TARGETED VIDEO
Category exclusive, Ask the Experts SPONSOR WITH VIDEO MESSAGE
showcases a single company in Open to legal firms only, this Open to property management
a field that is vital to the co-op/ package includes storyboarding, companies only, this package
condo community. Company shooting and editing of a includes shooting, editing and hosting
owners or representatives answer promotional video for a law firm. a short video message to company
ten questions in a video format. It is featured on the home page clients. Offering the executives of
Ask the Experts appears on the of habitatmag.com, alongside your firm a way to communicate to
home page of habitatmag.com Habitat’s video preview of the clients not visited on a regular basis,
in addition to it’s own landing upcoming issue. The package they are notified by email when the
page. Additional marketing for this also includes sponsor web links video message is posted.
feature appears in Habitat’s print in monthly emails to Habitat
magazine each month. The package subscribers announcing a new video
includes storyboarding, video filming preview for the upcoming issue.
and production, and hosting on
habitatmag.com for a full year.
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
TABLE TOP
2021 EXPO EXHIBIT SPACE
Meet face-to-face with more than CNYC Conference
500 co-op/condo board directors
and mingle with leading
professionals serving this industry
at the leading educational event
on November 14, 2021, held at
32BJ SEIU (25 West 18th Street,
CNYC
New York, NY). Sponsored by the
DIRECTORY
Council of New York Cooperatives Business
and Condominiums, the event Card Ad
hosts over sixty seminars covering
a wide range of topics.
Working with the Council, Habitat
offers an Expo package that
includes:
• Table top exhibit space at the all
day conference
• Business card ad in the CNYC
Conference Directory
• Company listing in the Exhibitor EXHIBITOR
Directory, published in the DIRECTORY
October and November issues of Habitat
Magazine
Habitat Magazine
SHOWCASE AD
Habitat Magazine
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.com
New York’s Most Dedicated People
Governing New York’s Most Important Homes
A DV ER TISING GUIDE L INES
PRINT AD SPECIFICATIONS DIGITAL AD SPECIFICATIONS
Final trim size 8 1/8" x x 10 7/8" Online Ads width x height
Banner 728 px x 90 px
Full Page Bleed Ads width x height Mobile Version Banner 320 px x 100 px
Full page bleed 8 3/8" x 11 1/8" Box 300 px x 250 px
(Full page bleed ads have a trim size of 8 1/8" x 10 7/8" plus 1/8" bleed on
all sides. Live content – type and images – should be 1/2" from trim edges.)
E-Newsletter Ads width x height
Banner 500 px x 100 px
Non Bleed Ads width x height
Box 300 px x 250 px
Full page 6 7/8" x 9 3/4"
2/3 Vertical 4 1/2" x 9 3/4"
1/2 Island 4 1/2" x 7 1/4"
DIGITAL REQUIREMENTS
1/2 Horizontal 6 7/8" x 4 3/4"
1/3 Square 4 1/2" x 4 3/4" Format: JPGs or GIFs, including animated
1/3 Vertical 2 1/8" x 9 3/4"
Color Space: RGB
1/6 Horizontal 4 1/2" x 2 1/4"
1/6 Vertical 2 1/8" x 4 3/4"
Submissions: E-mail final artwork or contact us for other delivery
methods. In order for your ad to appear on our digital platforms,
Marketplace Spotlight Ads please provide a company contact name and e-mail adddress.
Marketplace Spotlight 2 1/8" x 2 7/8"
Showcase Ads
Showcase Ads 2 1/8" x 3 1/8"
Management Showcase 3 3/8" x 3"
PRINT REQUIREMENTS
• Ads should be PDF/X-1A:2001 format
• Four-color ads must be formatted in process (CMYK) colors
• Black and white ads must be set to Grayscale
• No RGB, LAB or embedded (ICC) color profiles SEND MATERIALS TO:
• No spot (PMS) colors
LESLIE STRAUSS BILL FINK
• If used, RGB and spot (PMS) colors will be converted to CMYK.
Operations Manager Associate Publisher
• Maximum ink density is 290%
212-505-2030 x3006 212-505-2030 x3003
• DPI: 300 and Line Screen: 133
lstrauss@habitatmag.com bfink@habitatmag.com
• All placed images must be high-resolution (300 dpi) and CMYK
• Crop marks are only required for ads that bleed. They are not
needed for fractional ads. MATERIALS/CREATIVE QUESTIONS:
• We can not accept files in the following formats under any
CHAD TOWNSEND
condition: Microsoft Publisher; any word processing software
Art Director
such as Word; any presentation software such as PowerPoint.
212-505-2030 ext. 3013
Please create high-resolution PDFs from these file formats and
ctownsend@habitatmag.com
ensure the document meets the exact ad size.
• All ads will be preflighted. Ads not meeting these guidelines
and standards will be returned for correction.
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.habitatmag.comNew York’s Most Dedicated People
Governing New York’s Most Important Homes
A DV ER TISING GUIDE L INES – F UL L PAGE
PRINT AD SPECIFICATIONS
Final trim size 8 1/8" x x 10 7/8" FULL PAGE BLEED
Trim:
Full Page Bleed Ads width x height 8.125" (w) x 10.875" (h)
Full page bleed 8 3/8" x 11 1/8"
Bleed:
(Full page bleed ads have a trim size of 8 1/8" x 10 7/8" plus 1/8" bleed on FULL PAGE 8.375" (w) x 11.125" (h)
all sides. Live content – type and images – should be 1/2" from trim edges.)
BLEED Live Area:
Non-Bleed Ads width x height 7.125" (w) x 9.875" (h)
Full page 7 1/8" x 9 7/8" (0.5" interior margins)
PRINT REQUIREMENTS
• Ads should be PDF/X-1A:2001 format
• Four-color ads must be formatted in process (CMYK) colors
• Black and white ads must be set to Grayscale
• No RGB, LAB or embedded (ICC) color profiles
• No spot (PMS) colors
• If used, RGB and spot (PMS) colors will be converted to CMYK.
• Maximum ink density is 290%
• DPI: 300 and Line Screen: 133 FULL PAGE
• All placed images must be high-resolution (300 dpi) and CMYK NON-BLEED
• Crop marks are only required for ads that bleed. They are not
FULL PAGE Trim:
needed for fractional ads.
• We can not accept files in the following formats under any NON-BLEED 8.125” (w) x 10.875” (h)
condition: Microsoft Publisher; any word processing software Live Area:
such as Word; any presentation software such as PowerPoint. 7.125" (w) x 9.875" (h)
Please create high-resolution PDFs from these file formats and (0.5" interior margins)
ensure the document meets the exact ad size.
• All ads will be preflighted. Ads not meeting these guidelines
and standards will be returned for correction.
SEND MATERIALS TO: MATERIALS/CREATIVE QUESTIONS:
LESLIE STRAUSS BILL FINK CHAD TOWNSEND
Operations Manager Associate Publisher Art Director
212-505-2030 x3006 212-505-2030 x3003 212-505-2030 ext. 3013
lstrauss@habitatmag.com bfink@habitatmag.com ctownsend@habitatmag.com
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.thehabitatgroup.comAPARTMENT MANAGEMENT CHECKLIST 2021
APARTMENT MANAGEMENT
CHECKLIST 2021
Considered the “bible” of New York’s property
managers and building owners for more than 25
years, the NYC Apartment Management Checklist
gives you the opportunity to feature your company
together with the exact content that aligns with
YOUR business and speaks to YOUR prospects.
With over 50 topics covered—from air conditioning
to window guards—this comprehensive, compliance-
focused checklist, often referred
to as “The Explainer,” tells readers:
• What they need to do and why;
• When they need to do it; and
• What happens if they don’t.
The forthcoming 2021 edition gives you the chance to
Advertising Options:
get in front of a highly targeted selection of dedicated
users – building owners, property managers, and Inside cover $5,000
co-op/condo board directors – of this renowned and Opposite table of contents 1 $4,000
respected resource. Opposite table of contents 2 $4,000
What’s new in this edition $4,000
Back inside cover $4,000
PRINT AD SPECIFICATIONS Beginning of each topic-focused chapter $2,500
Final trim size 8 1/2" x x 11"
Full Page Bleed Ads width x height
Full page bleed 8 3/4" x 11 1/4" Increased Visibility
(Full page bleed ads have a trim size of 8 1/2" x 11" plus 1/8" bleed on all sides.
Live content – type and images – should be 1/2" from trim edges.)
In addition to your ad in the printed book, your
message can also be seen in online chapter
downloads, which are designed to be easily
Non-Bleed Ads width x height
emailed to—and shared with—colleagues.
Full page 7 3/4" x 10 1/4"
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.thehabitatgroup.comAPARTMENT MANAGEMENT CHECKLIST
A DV ER TISING GUIDE L INES
PRINT AD SPECIFICATIONS
Final trim size 8 1/2" x x 11" FULL PAGE
BLEED
Full Page Bleed Ads width x height Trim:
Full page bleed 8 3/4" x 11 1/4" 8.5" (w) x 11" (h)
(Full page bleed ads have a trim size of 8 1/2" x 11" plus 1/8" bleed on all FULL PAGE Bleed:
sides. Live content – type and images – should be 1/2" from trim edges.)
BLEED 8.75" (w) x 11.25" (h)
Non-Bleed Ads width x height Live Area:
Full page 7 3/4" x 10 1/4" 7.75" (w) x 10.25" (h)
PRINT REQUIREMENTS
• Ads should be PDF/X-1A:2001 format
• Four-color ads must be formatted in process (CMYK) colors
• Black and white ads must be set to Grayscale
• No RGB, LAB or embedded (ICC) color profiles
• No spot (PMS) colors
• If used, RGB and spot (PMS) colors will be converted to CMYK.
• Maximum ink density is 290%
• DPI: 300 and Line Screen: 133 FULL PAGE
• All placed images must be high-resolution (300 dpi) and CMYK NON-BLEED
• Crop marks are only required for ads that bleed. They are not
FULL PAGE Live Area:
needed for fractional ads.
• We can not accept files in the following formats under any NON-BLEED 7.75" (w) x 10.25" (h)
condition: Microsoft Publisher; any word processing software
such as Word; any presentation software such as PowerPoint.
Please create high-resolution PDFs from these file formats and
ensure the document meets the exact ad size.
• All ads will be preflighted. Ads not meeting these guidelines
and standards will be returned for correction.
SEND MATERIALS TO: MATERIALS/CREATIVE QUESTIONS:
LESLIE STRAUSS BILL FINK CHAD TOWNSEND
Operations Manager Associate Publisher Art Director
212-505-2030 x3006 212-505-2030 x3003 212-505-2030 ext. 3013
lstrauss@habitatmag.com bfink@habitatmag.com ctownsend@habitatmag.com
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.thehabitatgroup.comNEW YORK APARTMENT LAW INSIDER
NEW YORK APARTMENT LAW INSIDER
$7,500 ANNUALLY
For over 30 years, New York Apartment Law Insider
has been the go-to resource for rental building owners
and managers as well as management companies
who deal with New York agencies and who need
critical coverage of such topics as rent stabilization,
rent control, building maintenance requirements,
correction of code violations, and more.
E-NEWSLETTER
E-Newsletter Full-Page Ad
• 14 issues per year 8.5 x 11
• Paid subscription
• 477 Subscribers
• Average open rate of 68%
• Average click rate of 57%
• Specific to New York City
Full-page Ad: 8.5" x 11"
E-News Alert
• 12 times per year
• Free subscription
• 1,452 Subscribers
• Average open rate of 32%
• Average click rate of 16%
• Specific to New York City
Web Ad: 500px x 150px
Website
• 7,100 Average Monthly Page Views
WEB AD
Banner 728 x 90
Web Banner Ad: 728px x 90px Box 300 x 150
Web Box Ad: 300px x 150px
Carol Ott, Publisher, 212-505-2030 ext. 3007 • Bill Fink, Associate Publisher, 212-505-2030 ext. 3003
150 West 30th Street, Suite 902, New York, NY 10001 • 212-505-2030 www.thehabitatgroup.comYou can also read
