MEDIA KIT 2021 - Medium Rare Content Agency
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT 2021
OURAUCKLAND MEDIA KIT / 2021 / 1
OurAuckland
View from Hopetoun
Bridge, Newton.
Kia Ora
Photograph: Jay Farnworth.
Auckland has a wondrous natural environment with three
magnificent harbours, verdant bush, numerous maunga and
more than 1000 beaches and islands.
Produced by Auckland Council in partnership with Storyation,
OurAuckland looks at the city through the eyes of the people
who live here whether they are changemakers shaping the
future, or ordinary Aucklanders making the most out of living
here every day.
We cover the news, culture and personalities that drive our
city forward and show Aucklanders not just what’s going on
but how best they can make the most of it.
2 / OURAUCKLAND
OURAUCKLAND MEDIA
MEDIA
KITKIT
/ 2021 /2
/ 2021 Cover: ACE - World of Cultures, Mt Roskill. Photograph: Bryan Lowe OURAUCKLAND MEDIA KIT / 2021 / 3
Our Audience
Audience Overview
WHO ARE AUCKLANDERS? AFFLUENT WITH HIGH PROPENSITY TO SPEND
NZ’S LARGEST CITY 66% of Aucklanders are in the top
Home to almost a third 3 socio-economic groups, 14%
of all New Zealanders more-likely than non-Aucklanders
448,000 Auckland HHI
Aucklanders is 16% higher
Ethnically diverse – intend to buy than non-
30% of Aucklanders a property in Aucklanders
were not born in NZ the next 12
A cultural melting months
pot – over half of all
Aucklanders are not 192,000 Aucklanders intend to
of European descent purchase a car in the next 12 months
MILLENNIALS 68% of Auckland BUSINESS COMMUNITY 206,000
Millennials have been Aucklanders
Auckland is out to a restaurant 60% of made a business
home to 359,000 /cafe/pub in the Aucklanders try to decision in the
millennials – past 3 months buy New Zealand- past 12 months
Jacqui Anderson and
that’s 1 in every made products as
Sarah Skov, Takapuna
Beach, Takapuna. 4 Aucklanders often as possible
Photograph: Jay Farnworth
4 / OURAUCKLAND MEDIA KIT / 2021 Source for all: Roy Morgan, Jan-Dec 2020, NZ OURAUCKLAND MEDIA KIT / 2021 / 5
Our Distribution
DISTRIBU TION TO ALL
AU CKLAND HOU SEHOLD S
OurAuckland is distributed to
urban and rural households across
the Auckland region, including
apartments and PO boxes. There
are versions for each of the
13 wards and one version that
caters for areas spanning the
ward boundaries. Additionally,
546,000 Rodney
20K Albany
63K
OurAuckland is distributed in
major transport hubs as well as
libraries, council service centres
COPIES Waitematā and Gulf
33K and local board offices.
North Shore
53K
Distribution across Ōrākei
almost 5000 square 34K
kilometres of Auckland Maungakiekie
Whau - Tāmaki
Howick
Waitākere 26K 32K 48K
57K
Manukau
Albert - Eden - 43K
Puketāpapa
53K Manurewa -
Papakura
45K
Franklin
6 / OURAUCKLAND MEDIA KIT / 2021 NB Ward agnostic 14k. Figures have been rounded to the nearest thousand. 25K OURAUCKLAND MEDIA KIT / 2021 / 7
Our Opportunities
“Andale, Andale”
by Reuben Paterson,
Newmarket Train
Targeted
Station, Newmarket.
Photograph: Jay Farnworth
BANK ING &
F INANC E
Opportunities
Use OurAuckland as your vehicle
to talk to a diverse audience
whose banking needs include
foreign exchange, Kiwisaver and
investments, home loans
and credit cards.
OurAuckland magazine provides
multiple opportunities for an
extensive range of advertising
categories, including: RE TAIL
Speak to avid shoppers who
are always on the lookout for a
bargain. Promote your in-store
specials and offerings to the
masses bringing Aucklanders REAL
LO CAL
into your stores. E STAT E
BU SI N E S S
Give your local business Target NZ’s largest
a voice and let it be heard! property market! Reaching
NZ loves local so put your 539,000 Auckland homes,
business on the map by OurAuckland magazine is
speaking directly to a sure thing to attract new
other Aucklanders. listings and potential
buyers.
8 / OURAUCKLAND MEDIA KIT / 2021 OURAUCKLAND MEDIA KIT / 2021 / 9
Our Rates
Advertising Rates
PREMIUM RATES
full page $12,000 + 25% loading for IFC / OBC
CASUAL 2X 4X 6X
Inside Front Cover $15,000 $13,000 $12,000 $10,000
Outside Back Cover $15,000 $13,000 $12,000 $10,000
Full Page $12,000 $10,800 $9,600 $9,000
Half Page horizontal $6,500 $6,000 $5,500 $5,000
// FREQUENCY 6 bimonthly issues
// DISTRIBUTION Auckland letterboxes, with additional drops at busy places across Auckland
including 5700 copies to transport hubs
// PRINT RUN 546,000 copies per issue
Auckland Botanic NB Auckland Council and the publisher reserves the right of final approval of all magazine advertisements. Rates do not
Gardens, Manurewa. include GST. GST of 15% will be added to the above rates with invoicing. All rates quoted are in New Zealand dollars.
Photograph: Jay Farnworth
10 / OURAUCKLAND MEDIA KIT / 2021 OURAUCKLAND MEDIA KIT / 2021 / 11
Our Deadlines
Material Deadlines
MATERIAL SUBMITTED
ISSUE BOOKING DEADLINE FOR APPROVAL DISTRIBUTION DATE
July/Aug 21st June 25th June w/c 12th July 21
Sept/Oct 2nd Aug 6th Aug w/c 23rd Aug 21
Nov/Dec 4th Oct 8th Oct w/c 25th Oct 21
Jan/Feb 22nd Nov 26th Nov w/c 10th Jan 22
Mar/Apr 31st Jan 22 4th Feb 22 w/c 21st Feb 22
May/June 4th Apr 22 8th Apr 22 w/c 25th Apr 22
Music and Family
Day, Torbay.
Photograph: Bryan Lowe
12 / OURAUCKLAND MEDIA KIT / 2021 OURAUCKLAND MEDIA KIT / 2021 / 13Our Contacts
Te Manawa Library, Westgate.
Photograph: Jay Farnworth
Contacts
YU LIA MCKENZIE KERRY MCKENZIE
Sales Director Sales Director
Hawkhurst Media Services Limited Hawkhurst Media Services Limited
yulia@hawkhurst.co.nz kerry@hawkhurst.co.nz
Mob: 021 969091 Mob: 0275 969 979
14 / OURAUCKLAND MEDIA KIT / 2021 OURAUCKLAND MEDIA KIT / 2021 / 15Haere rā 16 / OURAUCKLAND MEDIA KIT / 2021
You can also read
