Media Kit 2021 dei - Prozesstechnik für die Lebensmittelindustrie - Konradin Service
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dei – Prozesstechnik für die Lebensmittelindustrie Media Kit 2021
Trade Magazin 6
Website 20
Newsletter 24
Extras 26
Lead Generation 28
Konradin Industrie 32
Media Brand
Fachzeitschrift
With over 40 years of experience in the market,
Newsletter dei – Prozesstechnik für die Lebensmittelindustrie
Website
is the user- and solution-oriented, association-
Topical news and reports independent trade magazine for the entire The online magazine for
for the entire process food and beverage industry. decisionmakers
technology sector, Page 4 in the food-processing industry,
distributed every week to in addition to the associated
over 17,400 named, opt-in machinery and plant
subscribers. engineering sectors.
Page 24 Page 20
Social Media
2
Webinar dei reliably provides you
competent, with a cross-
media
Provide global expertise and
generate Leads. approach with industry-
Page 28 specific information
for the food and beverage
High-quality special editions industry and their suppliers
In co-operation with the media brands from mechanical and plant
cav – Prozesstechnik für die Chemieindustrie, engineering.
dei – Prozesstechnik für die Lebensmittelindustrie As for the topics, each
Experten- and phpro – Prozesstechnik für die Pharma-
industrie, influential Special Editions are
Month my colleagues and
I deliver compelling editorial
FORUM produced, focusing on relevant
for ourreaders.”
topics and trade fairs.
Lebensmittelsicherheit
Page 19
Lukas Lehmann
Editor-in-Chief
Event
Thematically focused event at the DIL
Deutsches Institut für Lebensmitteltechnik e.V.,
Quakenbrück, with high utility value for E-Paper
the visitor and an extensive range of
services for the partners/sponsors. All issues also
made available
Page 30
Campaign digitally.
We present your topics
to your specific target group
using an intelligent Native
combination of advertising
formats – tailor-made, Advertising
budget and
goal-oriented. Page 22
Network
Editorial Concept
Knowledge for experts in the field Special editions of
dei – Prozesstechnik für die Lebensmittelindustrie is the market-leading trade
dei – Prozesstechnik für die Lebensmittelindustrie
magazine for the entire food and beverage industry. Central topics are food design,
production, packaging and food safety. Practical approaches and in-depth back- TRADE FAIR INTERPACK
ground
knowledge support technical management and help to optimise the … all information surrounding the highlight event of the packaging
decision-making processes in companies. dei - Prozesstechnik für die Lebensmittelin- industry.
dustrie
reports in the form of application and practice-oriented articles, reports,
interviews and product information on…
TOP PRODUCTS 2021
• Systems, equipment and components
e.g. hygienic design, explosion protection, pumps and compressors, valves and … reports on the best products of the year in the field of process
fittings, conveyor and drive technology, equipment engineering, showcasing the monthly winners of the “Top Product
• Processes of the Month” and presenting the candidates for the election of
e.g. cooling, heating and energy technologies, bulk material handling, mixing and “Product of the Year 2020”.
crushing processes, mechanical processes
• Ingredients
e.g. food design, raw materials and additives, beverage concepts, health
ingredients
• Measuring and control technology and process automation
e.g. measuring technology, process analysis, automation solutions, quality
management, software solution
• Systems and equipment for filling, packaging, labelling and storage
• Cross-functional topics
e.g. energy efficiency, environmental engineering, cleaning, hygiene, disinfection
•
In every single issue, dei – Prozesstechnik für die Lebensmittelindustrie thematically
covers the entire process chain in the food industry.
Up-to-date company and business reports, research
reports as well as references to training events round
off the information portfolio.
The editorial team also offers cross-media coverage –
as video, webinar or round-table discussion.
4
Editorial Team
Expert editors who know the market report
about everything that is going on in the food Lukas Lehmann
industry and ensure optimal reader acceptance. Editor-in-Chief
You have a product or process you wish us to
cover? Talk to us. Phone +49 711 7594-290
lukas.lehmann@konradin.de
Ursula Fisely-Bustorff Angelika Stoll Daniela Held
Editor Editor Editor
Phone +49 711 7594-373 Phone +49 711 7594-300 Phone +49 711 7594-284
ursula.fisely@konradin.de angelika.stoll@konradin.de daniela.held@konradin.de
Dr. Bernd Rademacher Claudia Bär Barbara Diviggiano
Editor Editor Assistant Editor
Phone +49 711 7594-263 Phone +49 711 7594-287 Phone +49 711 7594-415
bernd.rademacher@konradin.de claudia.baer@konradin.de barbara.diviggiano@konradin.de
5Trade Magazine
1 Portrait
01 Title: dei – Prozesstechnik für die Lebensmittelindustrie 08 Organ: —
02 In brief: 09 Memberships: bvik Bundesverband Industrie Kommunikation e.V.
dei – Prozesstechnik für die Lebensmittelindustrie is the leading trade magazine
for the entire food and beverage industry. It offers application and practice-orien- 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
ted articles, reports and product information about processes, systems,
apparatus and components for the production and processing of food and 11 Publisher: Katja Kohlhammer
drinks. Further topics include raw materials and additives, packaging technology,
materials flow and logistics as well as the full range of measurement and 12 Anzeigen: Andreas Hugel, Sales Director
automation technology and the central theme of Industry 4.0 in food pro-
duction. Up-to-date business and company reports complete the portfolio. 13 Editor: Lukas Lehmann, Editor-in-Chief
The special issue TOP PRODUCTS publishes the best products of the year from
dei – Prozesstechnik für die Lebensmittelindustrie, cav – Prozesstechnik für die
Chemieindustrie, phpro – Prozesstechnik für die Pharmaindustrie and 14 Pagination analysis 2019 = 10 issues
prozesstechnik-online.de. Total pages: 698 pages = 100.0%
Extensive TRADE FAIR GUIDES for INTERPACK complete the range of exclusive Editorial section: 483 pages = 73.3%
products on offer. Advertising section: 176 pages = 26.7%
also comprising
03 Target group: Loose inserts: 8 pieces
Technical managers in the food, tobacco and beverage industry and in systems
and plant engineering for these industries.
15 Content analysis of editorial section 2018 483 pages = 100.0%
04 Frequency: 7 issues per year
Food technology 164 pages = 34.0%
05 Format: DIN A4 Packaging technology and materials 90 pages = 20.0%
Systems, apparatus and components 85 pages = 17.0%
06 Year: 49th year 2020 Measuring, control and automation engineering,
IT technologies 84 pages = 17.0%
07 Subscription price: Annual subscription: Food design and beverage concepts/additives 20 pages = 4.0%
Germany 63.60 €, Abroad 63.60 € Materials flow and storage technologies 14 pages = 3.0%
Free circulation exclusively to qualified recipients Environmental engineering, water and waste water
technology, energy management 10 pages = 2.0%
Other 6 pages = 1.0%
6Konradin-distribution with guarantee
1 IVW I/2020 2 Newsletter-Reporting, July 2020 3 Google Analytics 1. HJ 2020
Magazine Contact opportunities
Recipient Addresses For Print Inserts, partial circulation
Print Magazine ePaper Total Magazine according to Postcode area is also
via Postal Distribution 7,855 via Paid Subscription 1 1,063 per Publication Date 15,568 possible.
(plus Print co-readers) Minimum distribution 3,000 recipients.
1 via Target Group-Newsletter 2 6,650 For more details please see page 18.
Newsletter Postleitzonen Printauflage
Recipient Addresses Newsletter 0 542
Editorial-Newsletter 17,588 per Distribution 17,588 1 449
2 (Monthly 4 x = 70,352) 2 748
3 767
4 1,404
Website
5 721
Website
6 643
www.prozesstechnik-online.de per month PI: 68,443
User: 38,781 7 962
3 8 757
9 744
cav – TopProducts cav – Messeguide Interpack
1 Issue, Distribution to cav, dei and php Target Groups 1 Issue, Distribution to cav, dei and php Target Groups
7Trade Magazine
3 Readership Analysis
Contact Opportunities Contact Opportunities
1.1 Industries/industrial sectors: recipient groups
Industry code acc. to classif. of industrial sectors 2008 % Copies 1.2 Size of business unit: % Copies
C.10.13,2 Meat/fish processing 11.4 1,775 1 – 49 employees 14.6 2,273
C.10.3 Fruit/vegetable processingg 4.7 732 50 – 99 employees 13.8 2,148
C.10.4 Manufacturing of vegetable and animal oils and fats 1.3 202 100 – 199 employees 16.2 2,522
C.10.5 Milk processing 6.8 1,059 200 – 499 employees 25.3 3,939
C.10.6 Manufacturing of grain mill products 3.4 529 500 and more employees 30.1 4,686
C.10.71 Manuf. of baked goods (excl. long-life baked goods) 6.7 1,043
C.10.72 Manufacturing of long-life baked goods 3.2 498 100.0 15,586
C.10.81 Manufacturing of sugar 1,3 202
C.10.82 Manuf. of confectionery (excl. long-life baked goods) 6.8 1,059
C.10.83 Manufacturing of coffee and tea. coffee substitute 0.8 125 1.3 Position in company % Copies
C.10.84 Manufacturing of seasonings and sauces 2.7 420
C.10.85 Manufacturing of ready-to-eat meals 2.0 311 Corporate management 33.5 5,215
C.10.86 Manufacturing of homogenised and diet foods 0.8 125 1st management level 28.8 4,484
C.10.89 Manufacturing of raw materials and additives 5.8 903 2nd management level 16.4 2,553
C.11 Beverage manufacturing 7.1 1,105 Employees, skilled workers, specialists 21.3 3,316
C.12 Tobacco processing 4.2 654
C.20 Production of chemical products 6.3 981 100.0 15,568
C.25.29 Manufacturing of collecting vessels, tanks
and other containers made of metal 2.1 327
C.25.30 Manufacturing of steam boilers 1.4 Job function % Copies
(not including central heating boilers) 1.7 265
C.26.51 Manufacturing of instruments and appliances for Corporate/technical management 33.8 5,262
measuring, testing and navigation 3.5 545 Research & development/project planning, planning 16.5 2,569
C.28.13 Manufacturing of pumps and compressors 4.2 654 Design, engineering 14,7 2,288
C.28.14 Manufacturing of fittings 2.8 436 Production, manufacturing, assembly 30.9 4,811
C.28.25 Manuf. of cooling and ventilation equipment 1.5 234 Maintenance and repair 4.1 638
C.28.29 Manufacturing of other general-purpose machinery 1.0 156
C.28.93 Manufacture of machinery for food, beverage and 1.4 220 100.0 15,568
tobacco processing
E.36-38 Environmental engineering and disposal for
production environment 1.4 218
M.71.2 Technical testing and analysis, physical and chemical 2.3 449
N.82.92 Bottling and packaging 2.8 441
100.0 15,568
8Trade Magazine
Subject Overview
Systems, apparatus, components Measuring and control technology, process automation:
Measurement and control devices for filling level, pressure, temperature, flow rate, pH,
Systems, apparatus, components: moisture, dew point, cloud point, conductance, density, viscosity, device diagnostics,
Compressors, pumps, drives, valves, piping, seals, materials, conveying systems, process analysis devices, PAT, LIMS, measurement converters, sensors, controls, process
transport belts, containers, mills, mixers, stirrers, filters, separators, decanters, heat control systems, Scada, process visualisation, MES software, control valves, scales,
carrier systems, heat exchangers, dryers, water preparation, system instrumentation, hygienic design, switch cabinets, bus systems, interface components, industrial
security equipment, explosion protection, system planning, consulting, inspection, Ethernet, data processing, measurement data recording, industrial PCs, industrial
servicing and maintenance services PDAs, wireless communication, AI in the Process Industry, Autonomous Systems, 5G
In issues 1-2, 3, 4-5, 6, 7-8, 9, 10, 11-12, MESSE GUIDE INTERPACK, TOP PRODUCTS In issues 1-2, 3, 4-5, 6, 7-8, 9, 10, 11-12, MESSE GUIDE INTERPACK, TOP PRODUCTS
Pumps and compressors:
Pumps, Oil-free Compressors, Motors, Gears, Couplings, Frequency Converters, Processes
Actuators, Continuous and Belt Conveyors, Vacuum Conveyor Technology, Forklift
Trucks Refrigerating, heating and energy technology:
In issues 3, 4-5, 6, 9, 10, TOP PRODUCTS Heat exchange, heat recovery, roasting processes, distilling, evaporating, drying,
instantisation, coating, granulating, agglomeration, refrigerating, freezing, deep
Food and beverage machinery: freezing, energy generation, energy efficiency, energy management
Fruit, vegetable and potato processing, dairy equipment, meat and fish processing, In issues 3, 6, 7-8, 9, 10, TOP PRODUCTS
drinks production, confectionery machines, manufacture of bakery products,
systems and equipment for the preservation of foodstuffs, safety equipment, Powder and dry stuff technology, handling bulk goods:
industrial safety Grinding and crushing, conveying, separating, sieving, filtering, weighing, mixing
In issues 1-2, 3, 7-8, 11-12, TOP PRODUCTS, MESSE GUIDE INTERPACK and metering, storing, transporting, packaging, settling devices, filling and emptying
stations, silos, grain size analysis
Valves, pipes, hoses, fittings, seals: In issues 1-2, 3, 4-5, 6, 9, 10, 11-12, TOP PRODUCTS
In issues 3, 6, 7-8, 9, 10, TOP PRODUCTS
Mechanical processes:
Measuring, control and automation technology Mills, mixers, kneaders, stirrers, homogenisers, filter equipment, sieves, sorters,
graders, centrifuges, settling devices, filling and emptying stations, pelletisers,
Operating and quality management: presses, compacters, grain size analysis
ERP and PPS systems, MES, EDM and PDM software, supply chain management, CAQ In issues 1-2, 3, 4-5, 6, 9, 10, 11-12, TOP PRODUCTS
systems, LIMS, HACCP, production monitoring, quality controls, image processing,
traceability, validation, qualification, measurement and testing equipment, analytical
equipment, maintenance, remote maintenance, repair, asset management
In issues 3, 7-8, 10
9Trade Magazine
Subject Overview
Raw materials and additives/ingredients/food design Take advantage of our highlights of INTERPACK 2021
Food design and drinks concepts:
for your Trade Fair communication
Raw materials and additives, product optimisation and development, functional
At INTERPACK 2021, the media brands cav, dei and phpro present cross-media
food, convenience food, health ingredients, measurement and analytical equipment,
opportunities for your successful Trade Fair communication.
process development, service providers, creative packaging solutions
Benefit from the attention surrounding INTERPACK by using this cross-media offer
In issues 1-2, 4-5, 10, 11-12
for perfect Trade Fair communication.
Filling, packaging, marking, storing
Filling, packaging, marking, storing: MESSE GUIDE INTERPACK
Filling systems, weighing and metering equipment, packaging machines, marking PD: 19.02.2021,
systems, coding, signing and labelling machines, packaging resources, packaging AD: 25.01.2021
material, packaging development, baling presses, robots, logistics systems, barrels,
barrel handling, big bags, containers, storage systems, palletising equipment, RFID,
monitoring and inspection devices MESSE
In issues 1-2, 3, 4-5, 6, 7-8, 9, 11-12, MESSE GUIDE INTERPACK, TOP PRODUCTS GUIDE
INTERPACK
Materials flow and logistics: 40.000 Cop.
Internal materials flow, RFID, transport and conveyor belts, pallets and racks,
lifting equipment, forklift trucks, robots, containers, silos, warehouses, software,
consultancy, supply chain management, batch tracking, validation, qualification
In issues 1-2, 3, 4-5, 6, 7-8, 9, 11-12, MESSE GUIDE INTERPACK, TOP PRODUCTS
Additional issues for INTERPACK 2021:
phpro 1/2021 cav 1-2/2021 dei 1-2/2021
PD: 18.02.2021, PD: 23.02.2021, PD: 16.02.2021,
AD: 22.01.2021 AD: 27.01.2021 AD: 21.01.2021
10Trade Magazine
Editorial Schedule 2021
Issue Main topics Trade fairs
2-3/2021 Focus: Food and beverage machinery
Publication date: Filling, packaging, labeling
16.03.2021 MSR and automation technology
Advertising deadline:
18.02.2021 Mechanical and thermal processes
Editorial deadline: Food design and beverage concepts
15.01.2021
11Trade Magazine
Editorial Schedule 2021
Issue Main topics Trade fairs
4-5/2021 In Focus: Digisation in the Food Industry Show preview:
Hannover Messe,
Hannover Messe
digital
Publication date: Pumps, compressors, drives ComVac ComVac
07.04.2021 Bottling, packaging, marking, logistics Hannover, 12.04.-16.04.
Advertising deadline: Mechanical processes
09.03.2021 Food design and beverage concepts MEORGA MSR-Spezialmesse
Editorial deadline: Halle/Saale, 14.04.
05.02.2021
6/2021 In Focus: Production and Packaging of Baked Goods and Confectionery Show reports:
interpack, Hannover
MEORGA MSR-Spezialmesse
Hamburg-Schnelsen, 09.06.
Publication date: MSR Technology and Process Automation Messe, ComVac all about automation
08.06.2021 Material Flow and Logistics
Essen, 09.06.-10.06.
Advertising deadline: Cleaning, Hygiene, Disinfection Show preview:
06.05.2021 Food Design and Beverage Concepts Achema LogiMAT
Editorial deadline: Stuttgart, 22.06.-24.06.
02.04.2021
7-8/2021 In Focus: Manufacture and Packaging of Meat and Sausage product Show preview:
FachPack, drinktec
Publication date: Measuring and control engineering and process automation
13.08.2021 Valves, pipes, hoses, fittings, seals
Advertising deadline: Cooling, heating and energy technology
20.07.2021 Betriebs- und Qualitätsmanagement
Editorial deadline:
18.06.2021
Trend topic: Food Reformulation
12Trade Magazine
Editorial Schedule 2021
Issue Main topics Trade fairs
9/2021 Show Special for FachPack
Show Special for drinktec
Show preview:
FachPack, drinktec
MEORGA MSR-Spezialmesse
Ludwigshafen, 15.09.
Publication date: ILMAC
21.09.2021 Mechanical Processes Basel, 21.09.-23.09.
Advertising deadline: Measuring and control engineering and process automation
26.08.2021 Pumps, compressors, drives all about automation
Editorial deadline: Chemnitz, 22.09.-23.09.
23.07.2021 Special section: Food Safety FachPack
This Special Section will be published in advance of the 1st ExpertFORUM on Nuremberg, 28.09.-30.09.
Food Safety, to be hosted on 15th and 16th September 2021 at the premises of the
DIL Deutsches Institut für Lebensmitteltechnik e.V. in Quakenbrück, Germany.
The range of topics covered at lecture event, with accompanying Table-Top Exhibition, Experten-
ranges from Food Analysis and Quality Assurance to Traceable Packaging Solutions FORUM
and Hygienic Plant Construction in addition to the Cleaning, Hygiene and Disinfection
Lebensmittelsicherheit
of Machines and Plants.
For further details see Page 30
10/2021 Show Special for iba drinktec
Munich, 04.10.-08.10.
Publication date: Valves, pipes, hoses, fittings, seals oils+fats
15.10.2021 Measuring and control engineering and process automation München, 04.10.-08.10.
Advertising deadline: Operations and Quality Management
21.09.2021 Food design and beverage concepts DIAM/DDM
Editorial deadline: Bochum, 06.10.-07.10.
20.08.2021 Trend topic: Predictive-Maintenance-Concepts for the Food and Beverage industry anuga
Cologne, 09.10.-13.10.
iba
Munich, 24.10.-28.10.
MEORGA MSR-Spezialmesse
Landshut, 27.10.
SÜFFA
Stuttgart, 06.11-08.11.
13Trade Magazine
Editorial Schedule 2021
Issue Main topics Trade fairs
11-12/2021 Show Special for Fi Europe, Hi Europe und Ni Europe Show preview:
SPS, Fi Europe, Hi
NAMUR-Hauptsitzung
Bad Neuenahr, 04.11.-05.11.
Publication date: Measuring and control engineering and process automation Europe und Ni Europe SPS
19.11.2021 Food and beverage machinery Nuremberg, 23.11.-25.11.
Advertising deadline: Bottling, packaging, marking, logistics Show reports: Fi Europe/Hi Europe
25.10.2021 Powder and dry stuff technology, bulk goods handling FachPack, drinktec Paris, 30.11.-02.12.
Editorial deadline: Ni Europe
24.09.2021 Paris, 30.11.-02.12.
Special edition:
TOP PRODUCTS 2021
Publication date:
03.12.2021 The best products of cav − Prozesstechnik für die Chemieindustrie,
Advertising deadline: dei – Prozesstechnik für die Lebensmittelindustrie,
09.11.2021 phpro − Prozesstechnik für die Pharmaindustrie and prozesstechnik-online
Editorial deadline: Circulation: 40,000 copies!
07.10.2021 Including nominations for the Top Product of the Year 2021 Inclusive
Classified according to the following Subject areas: Selection of
Top-Products
• Systems, apparatus, machines, components of the Year
Circulation
• Valves, pipes, hoses, fittings, seals 2021
40,000
• Pumps and compressors copies
• Process engineering
• Measurement and control technology, process automation
• Packaging and storage technology
1-2/2022 In Focus: Pumps, compressors, drives Show reports:
Fi Europe, Hi Europe,
ISM/ProSweets Cologne
Cologne
Measuring and control engineering and process automation Ni Europe, SPS Lounges
Cooling, heating and energy technology Karlsruhe
Bottling, packaging, marking, logistics
Food design and beverage concepts
Trend topic: Blockchain Concepts for the Food industry
14Trade Magazine
Rate Card No. 49 Page 1 of 5 (Prices valid as of 01.10.2020, in €, plus VAT)
Magazine format: Contact:
210 mm wide x 297 mm high, DIN A4 Advice, booking:
Untrimmed: 216 mm wide x 303 mm high see contacts on page 33
Your quick link to us:
Type area: Phone +49 711 7594-552
188 mm wide x 270 mm high, 4 columns, each 44 mm wide
Order confirmation, invoices, vouchers, data delivery and technical
Printing and binding: Web offset, perfect binding details:
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Charges: No discount on colour and bleed surcharges Melanie Strauß, Phone +49 711 7594-403
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10% surcharge on respective b/w price Data delivery: Use our advertisement portal www.konradin-ad.de for data
submission.
Colour: Print colours (CMYK) in accordance with ISO 2846-1, see rate card for colour
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Formats: See page 16 ff. specified in the editorial schedule. A full-size print-out is required for checking the
supplied advertisement, or a contract proof or press proof in the case of a colour
Agency Commission: 15% on Print products, 10% on Digital products. advertisement.
Advertising must be seen as distinct from the editorial section and, as such, a
Classified ads Basic rate booked advertising format (ad, bound insert, loose insert, etc.) may contain only the
offer of one advertiser.
Recommendation ads 1 col., 44 mm wide, per mm b/w 5.40
In the case of advertising specials or special formats, specific positioning and/or
Classified ads 1 col., 44 mm wide, per mm b/w 3.40 technical specifications may also apply. For further information visit:
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Premium company profile (online) per year 2,950.00
Business card (print) more on page 24 per year 1,980.00 Payment conditions: 2% discount for direct debit, advance payment and payment
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15Trade Magazine
Rate Card No. 49 Page 2 of 5 (Prices valid as of 01.10.2020, in €, plus VAT)
Ads: Standard formats
Formats Basic 2-colour 3-colour 4-colour Bleed Format: width x height in mm
rates surcharge Trim: add 3 mm to each side
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1/1 page 4,260.00 440.00 4,700.00 880.00 5,140.00 1,070.00 5,330.00 418.00 188 x 270 210 x 297
Junior page 2,670.00 355.00 3,025.00 710.00 3,380.00 860.00 3,530.00 260.00 3col 140 x 190 151 x 205
1/2 page 2,230.00 355.00 2,585.00 710.00 2,940.00 860.00 3,090.00 219.00 land. 4col 188 x 133 210 x 150
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1/3 page 1,620.00 355.00 1,975.00 710.00 2,330.00 860.00 2,480.00 159.00 land. 4col 188 x 88 210 x 105
port 60 x 270 71 x 297
1/4 page 1,180.00 305.00 1,485.00 605.00 1,785.00 710.00 1,890.00 116.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150
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16Trade Magazine
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Ads: Special formats and positions
Formats Basic 2-colour 3-colour 4-colour Bleed Format: width x height in mm
rates surcharge Trim: add 3 mm to each side
b/w Colour Total rate Colour Total rate Colour Total rate
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2nd and 4th 4,890.00 440.00 5,330.00 880.00 5,770.00 1,070.00 5.960.00 480.00 188 x 270 210 x 297
cover page
1/3 page 1,920.00 355.00 2,275.00 710.00 2,630.00 860.00 2,780.00 188.00 60 x 270 71 x 297
next to editorial
1/2 page 2,630.00 355.00 2,985.00 710.00 3,340.00 860.00 3,490.00 258.00 92 x 270 103 x 297
next to table of contents
2 pages 9.511.00 Double-page spread
incl. gutter
Panoramic spread Spread over 2 pages,
2 x 1/2 pages 6,200.00 including gutter. 420 x 150
2 x 1/3 pages 5,000.00 Positioned at the foot 420 x 105
of the page.
Text Box Advertorial 1 circuit 1,200.00 Comprising Text, Image, Logo, 188 x 88
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17Trade Magazine
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61.00 per thsd.
74.00 per thsd.* as well as product samples Must accompany all copies
8.800 Cop.
Minimum size of carrier ad: 1/2 page plus carrier ad upon request. Circulation: 7.900 Cop.
*no agency commission on technical costs
Technical information regarding Ad Specials can be found in the sales document (PDF) at:
https://media.industrie.de/mehr-mediainformationen
More on
ad specials:
www.media.industrie.de
18Trade Magazine
Rate Card No. 49 Page 5x of 5 (Prices valid as of 01.10.2020, in €, plus VAT)
Special editions: MESSE GUIDE INTERPACK | TOP PRODUCTS
Ads: Standard formats Ads: Special formats and positions
Formats Total rate
Gesamt- Format: width
Formats: Breitexxheight
Höhe in mm Formats Total rate Format: width x height in mm
preis 4c
4c Anschnitt:
Trim: add 3zzgl.
mm3tommeach
Beschnitt
side 4c Trim: add 3 mm to each side
Satzspiegel
Type area Trimmed
Anschnitt Type area Trimmed
1/1 page
Seite 8,210.00
8.210,– 188 x 270 210 x 297 2nd, 3rd and 4th 8,750.00 188 x 270 210 x 297
cover page
Inside cover** 2,150.00
Juniorpage 5,610.00
5.610,– 3col
3sp 140 x 190 151 x 205
1/3 page 5,000.00 92 x 270 103 x 297
next to editorial
1/2 page
Seite 4,730.00
4.730,– land.
quer 4col
4sp 188 x 133 210 x 150
hoch
port. 2col
2sp 92 x 270 103 x 297
1/2 page 4,100.00 60 x 270 71 x 297
next to table of contents
1/3 page
Seite 3,750.00
3.750,– land.
quer 4col
4sp 188 x 88 210 x 105
hoch
port. 60 x 270 71 x 297
1/4 page
Seite 2,820.00
2.820,– land.
quer 4col
4sp 188 x 65 210 x 82
2col
2sp 92 x 133 103 x 150
port. 1col
hoch 1sp 44 x 270 55 x 297
Circulation Circulation
Total rates 4c. Further ad formats and prices on request.
40.000 Cop. 40.000 Cop.
More information in the Editorial Schedule from page 11.
*Compared to the sum of individual prices
**Only with Top Products: details and guidelines on request
19Website
prozesstechnik-online.de (Prices valid as of 01.10.2020, in €, plus VAT)
prozesstechnik-online.de – the website of Intensive use of Specialist Media across multiple Channels
cav, dei and phpro Respondents in business and administration who regularly use specialist trade
journals and/or digital resources provided by specialist media houses are also
increasingly interested in further specialist media offerings. 41.2% of decision-
makers who regularly obtain information from one or more trade journals also
consistently utilise specialist digital media. This is 11.6% more than the average of
the respondents.
FREQUENCY OF USE OF INFORMATION SOURCES BY DECISION-
MAKERS WITHIN BUSINESS AND ADMINISTRATION
One or more Specialist Periodicals that Digital offers from Specialist Media
offer you professionally relevant content (Websites, Social Media, Newsletters,
(Print or e-Paper) Apps)
www.prozesstechnik-online.de
Target group:
Owners, managing directors, technical managers and investment decision-
makers in the chemicals, pharmaceuticals and food industries and in plant and
systems engineering of these industries.
In brief:
www.prozesstechnik-online.de offers topical information, innovations, solutions,
product reports, services and event news from and for the chemicals, pharma-
ceuticals and food industries. The joint knowledge portal for cav, dei and phpro
provides a rapid overview of the major developments, events and trends in Websites, Social Media channels, Newsletters and Apps: Figures in %
the whole process engineering sector. the digital offers of specialist media houses are regularly
impressive. Over a quarter (29.6%) use these regularly. occasionally
Advertising formats and prices: Even at least occasionally it stands at 76.2%. not at all
See next page for standard formats, other advertising formats available on request. no information
Please supply the correct advertising materials for the mobile options.
For more information and technical details, see media.industrie.de. Source: The LAE 2020 Special Evaluation for the German Trade Press. www.lae.de
20Advertising format Position on Size in pixels (w x h) Description Positioning Size in pixels (w x h) Price
on all pages* Desktop and Tablet** Desktop and Tablet Desktop and Tablet Mobile Mobile per week
Leaderboard/ 728 x 90 Placement above 300 x 50 650.00
Large Leaderboard/ 970 x 90 the Header
Expandable Leaderboard 728 x 90 and 728 x 300
(Sticky) Skyscraper/ 120 x 600 Placement on the 300 x 50 620.00
(Sticky) Wide Skyscraper 160 x 600 right side next to
Content (Sticky:
Banner remains in
the field of view
when scrolling the
page)
Hockeystick/ 728 x 90 and 160 x 600 Leaderboard 300 x 75 1,360.00
Wallpaper with additional or adjacent to
background colour 970 x 90 and 120 x 600 Skyscraper on the
HEX-Code right
Frame Ad 120 x 600 and Leaderboard with 300 x 75 1,480.00
1.125 x 90 and Skyscrapers on left
120 x 600 and right.
Tablet display in
Hockeystick format
Billboard 970 x 250 Banner directly 300 x 75 810.00
below the
Navigation Bar
Medium Rectangle/ 300 x 250 Banner within 300 x 250 550.00
Video Ad Content or in the
outer column
*Does not apply to selected theme pages and company profiles.
**Size and position in pictures illustrative. Displayed in rotation.
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2 MB) Additional ad formats:
and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Native advertising, see page 22
26
Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: Premium company profile, see page 23
28
auftragsmanagement@konradin.de.
Media Kit 2021 | dei – Prozesstechnik für die Lebensmittelindustrie – Website: prozesstechnik-online.de 21Website
Native Advertising (Prices valid as of 01.10.2020, in €, plus VAT)
Native advertising will raise your company’s profile and gain new sales prospects
Konradin Industrie’s native advertising options will convey your messages to your Your benefits:
target audience – convincingly, effectively and packed with a high information • With your content, you offer the reader/user real benefits and added value.
content.
• Well-researched editorial articles on websites covering relevant topics.
In combination with traditional forms of advertising, native advertising will help you • Benefit from the high credibility and professional competence of our media
to sustainably consolidate and enhance your competence for specific topics in your brands.
relevant target groups.
• Your native advertising content cannot be blocked by ad blockers.
Sponsored Article Theme page
Theme: You provide the text, the specialist Editorial Team check and edit on a Partner pages are the ideal environment to present yourself to your target group
case-by-case basis. We recommend completely avoiding the use of advertising as a competent partner with a long-term perspective on a selected topic.
statements in the text You determine the topic and to what extent we can support you, in terms of the
content. Content – thus setting specific thematic focal points!
Runtime: In consultation, the publication runtime will take place for a period of four
weeks, after which the Sponsored Article can still be located via search results from Theme page – Services and prices (minimum lead time 8 weeks)
our archive.A start is possible anytime.
BASIC
Positioning: Integration as article (teaser) within the editorial part of the start page. Themes: Exclusively decided by yourself.
Possible formats: contributions, articles, texts, PDF, video, pictures, etc.
Sponsored article – Services and prices (minimum lead time 4 weeks) Positioning: Displayed in the navigation section
Time frame: 3 months 5,300.00
Sponsored article (will be marked as “advertisement”)
• up to max. 6,000 characters (DOC) incl. spaces PREMIUM
• plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG)
• plus links within the text Give your Partner Site more Power. In consultation with you, we can provide further,
bespoke content and ensure qualified reach via Mailing, Display Advertising or
Social Media or leave the site online for an extended runtime. Price is available upon
Package price per website 3,700.00
request. Please refer to our detailed sales document for further information:
https://media.industrie.de/mehr-mediainformationen/
22Website
Premium Company Profile (Prices valid as of 01.10.2020, in €, plus VAT)
Premium company profile
Your online presence at industrie.de and 11 additional Konradin Industrie websites
includes:
• Data and contact
• Own header image
• Logo
• A description of your company
• Published print articles with Konradin Industrie
• Downloads: your videos, webinars, white papers with Konradin Industrie*
• Max. 3 additional download offers (optional with registration)*
• Link to your social media account
• Integration of your RSS feed on the page
Premium company profile Price/year
Premium company profile at industrie.de and
11 additional websites of Konradin Industrie
Start possible anytime
Basic price for 1 year 2,950.00
*Leads on demand, per lead 70.00
on all Raise your company’s profile and promote your Additional 3 download offers 300.00
Konradin Industrie services with a premium company profile in the
websites network of Konradin Industrie. Extension by additional 12 months 2,300.00
Book the Online Company Profile in combination with the Print Business Card
for a special price.
automationspraxis.de industrieanzeiger.de prozesstechnik-online.de
beschaffung-aktuell.de kem.de qe-online.de For further details, please refer to our extensive sales documents:
epp-online.de mav-online.de sifa-sibe.de https://media.industrie.de/mehr-mediainformationen/
industrie.de medizin-und-technik.de wirautomatisierer.de
Data submission: via e-mail to auftragsmanagement@konradin.de
23Newsletter
prozesstechnik-online-Newsletter (Prices valid as of 01.10.2020, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Prices
Leaderboard 728 x 90** 1,200.00
above header
Text/image ad Image: 200 x 150, 840.00
text: 300 char.
(incl. spaces)
Fullbanner 468 x 60** 840.00
590 x 100**
Medium Rectangle 300 x 250 840.00
Title: prozesstechnik-online newsletter * Size and position in picture illustrative.
**Display on mobile devices: scaled to a width of 300 pixels
In brief:
Bundled professional expertise and current news for the chemical, pharmaceutical
and food industries. The Top-Product newsletter provides interesting information on Data delivery:
the best products of the month. 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
Frequency: weekly tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display
Distribution: 17,400 personally named and qualified addresses. the first animation Frame.
Target group:
Owners, managing directors, technical managers and investment decision-makers in To view the current newsletter and subscribe, please go to:
the chemical, pharmaceutical and food industries. www.prozesstechnik-online.de/newsletter or scan QR code
24Newsletter
Editors’ Special Newsletter (Prices valid as of 01.10.2020, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Price
1 x Leaderboard 728 x 90**
above header
3 x Text/image ad Image: 200 x 150,
text: 300 char.
(incl. spaces)
or
3 x Fullbanner 468 x 60**
or
3 x Medium Rectangle 300 x 250
Your benefits:
• We present your topic to the market
• You benefit from a strong media brand
• Your advertising message receives the complete attention of the subscribers,
all of the ad placements are exclusively at your disposal maximum of 4 positions 4,700.00
• Attractive pricing
* Size and position in picture illustrative.
Content: **Display on mobile devices: scaled to a width of 300 pixels
The Editors’ Special Newsletter is presented with the same look&feel of the regular
online newsletters. You will determine the subject focus and date of distribution.
Our editorial staff will carefully research the contents of the co-ordinated topic. If Data delivery:
desired, your press releases can also be integrated into the newsletter. Finally, the 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
editors compile the completed Editors’ Special Newsletter, incorporating your Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
exclusive banner advertising content. tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display the first animation frame.
Recipients: 17,400 recipients of Prozesstechnik-online-Newsletter
Send dates: on request
25Extras
Address Rental | Mailing (Prices valid as of 01.10.2020, in €, plus VAT)
DSGVO-
Compliant
Address rental
Take advantage of our professional addresses to attract new customers Communicate successfully with professional print and e-mailings.
for your company. Just get in touch.
Select addresses for your mailings from our qualified database
using criteria such as:
Tip: E-mailings are perfect for invitations to roadshows, open houses and events,
Region • Industry • Company size • Function • Position trade fairs, webinars, webcasts, product launches and much more.
E-mailing Print mailing – Lettershop
We manage your e-mailings to interested We manage your complete
and potential customers, including designed print-mailing
dispatch and reporting. service via our Lettershop
Multiple shots lead to higher success – from print to dispatch.
rates.
E-mailing − Benefits and prices (at least 2 weeks lead time) Print mailing − services and prices (at least 6 weeks lead time)
Handling: Handling:
1 e-mailing, 1 draft (correction), 1 selection, 1 selection by industry and function effort-based
use of the existing template, Creation, handling, postage, dispatch
dispatch, reporting 750,– Address rental
from 0.55 per address
Address rental Minimum order value € 1,100.00 = 2,000 addresses
Minimum order value € 750.00 = 1,000 addresses from 0.75 per address No agency commission on price
Multiple shots:
1 reminder with same content, same template, Handling 110,–
same address selection per Adress from 0,40 Detailed information on request.
Agency commission: 10% on digital products (not on handling costs)
Detailed information on request.
26Lead Generation (Prices valid as of 01.10.2020, in €, plus VAT)
GDPR-
Compliant
A professional partner for qualified leads
Why lead generation? What is a ‘lead’? Factors for successful
lead generation:
Prospective customers initially look for with the (desired) provider, he will You will receive qualified contacts with
solutions to their problems and not for remain unrecognised. a concrete interest in your specific • Topicality of the subject
products! topic. You can then use these valuable • Relevance of the topic for the
Conclusion: contact details for your marketing or target group
Information is increasingly being The prospective customer, thus the sales communication in accordance • Users and exclusivity of the
researched via the Web, at the potential buyer, must be addressed with EU-DSGVO (General Data information presented
individually appropriate time within through different TouchPoints – in Protection Regulation). • Size of the defined target group
the customer journey. Until the terms of both time and content.
prospect comes into direct contact
How does lead generation work with Konradin Industrie?
Scope of services MQL or SQL?
Konradin lead campaign
Marketing Qualified Lead (MQL) is a lead with interest in your product or service.
Visit
You can reach MQLs with the online tools Webinar and Whitepaper (see the
Awareness following pages).
Lead
Sales Qualified Lead (SQL) is a contact that has developed into a genuine prospective
MQL From MQL to SQL buyer through their own activities and with the support of marketing.
through lead nurturing
Consid- via marketing You can reach SQLs with Konradin Industrie through tailor-made campaigns that we
eration SQL automation develop mutually with you. You will benefit from our professional campaign
management. Marketing automation and nurturing processes, as well as the entire
portfolio of Konradin media channels, will be adopted to fulfil the objectives of your
Opportunity campaign. In addition, our team of experienced editors will assist you with content
creation.
Decision
Customer Any questions? We are happy to help!
27Lead Generation
Webinar (Prices valid as of 01.10.2020, in €, plus VAT)
Webinar –
convey worldwide
expertise and Webinar − Services and price (minimum lead time 6 weeks)
generate leads Extensive Promotion
E-mailing of invitations • reminders • appointment reminders • follow-ups
Online webinar space and live transmission (approx. 60 minutes),
Poll during the live broadcast
Professional moderator, inclusion of up to two speakers on your side
(technical checks before broadcast)
The advantages of a webinar package Registration list including contact details
• New contacts – get to know potential customers who are specifically Detailed reporting
interested in your product. On-demand webcast after live transmission on the website with image and text
• Competent implementation – based on our webinar experience, Package price
we organise your webinar, you appoint the speaker. 7,700.00
Agency commission: 10% on digital products
• Image enhancement – modern forms of media for modern people.
• Cost and time savings – regardless of location, no travel expenses or
accommodation costs.
• Multimedia knowledge transfer – share audio and video content or files with
the participants. Options at extra charge:
• Direct contact – in the form of a Q&A chat session and additional polls for a
further qualification of leads. Leads (after live webinar) from € 70.00/lead
• Detailed reporting – You will receive the results of the polls, the attention rate For further details, please refer to our extensive sales documents:
and the average length of stay during a webinar. https://media.industrie.de/mehr-mediainformationen/
• Webinar recording – We record your webinar and put it online as an
on-demand webcast on our websites – additional lead generation. Data delivery: via e-mail to industrie.online@konradin.de
28Lead Generation
White paper (Prices valid as of 01.10.2020, in €, plus VAT)
White paper − Whitepaper − Pay-per-Lead
Fixed running time
Concept and benefits
Concept and benefits
• You have an interesting white paper
which will be released exclusively
• 3 months presence via our website.
via Konradin or may be available on other
Teasers ensure traffic and you receive all
platforms subject to prior registration.
the leads generated for your disposal.
• We match the number of leads in the
• Your proof of competence: Position yourself
desired target group.
as proficient business partner with your white paper. Lead
• Based on this white paper offer, we generate qualified leads guarantee!
• Potential business contacts: Find the people who are really interested in your
within the specified target group and at the specified quantity.
technologies or products (MQL = Marketing Qualified Leads).
White paper − Fixed running time − Benefits and prices White paper − Pay-per-lead − Benefits and prices
Integration of your white paper on the website with image and text Target-group-compliant selection from our database
(2 selection criteria: function and industry)
Extensive Promotion
Audience targeting via e-mails and or via telephone, if required to achieve your
Running time of 3 months, including leads guaranteed leads
1,950.00
Agency commission: 10 % on digital products Extensive Promotion
Project set-up
Options at an extra charge: 1,500.00
(No agency commission on price)
Leads after expiry of the 3-month running time from 70.00/lead Price per lead (minimum order volume 50 leads) from 70.00/lead
Drafting of white paper by specialist editor
and/or English language variant on request Further options: on request
For further details, please refer to our extensive sales documents: For further details, please refer to our extensive sales documents:
https://media.industrie.de/mehr-mediainformationen/ https://media.industrie.de/mehr-mediainformationen/
Data delivery: via e-mail to industrie.online@konradin.de Data submission: via e-mail to industrie.online@konradin.de
29Event
Experts’ FORUM Food Safety
New
Experten- September, 15. - 16. September
event!
DIL Deutsches Institut für Lebensmitteltechnik e.V.,
FORUM
Quakenbrück
Lebensmittelsicherheit
Experts’ FORUM on food safety − Basic Premium
1. Experts’ FORUM Food Safety Services and prices
The Experts’ FORUM offers companies the opportunity to present their products,
Event organisation, location, catering, moderation
solutions and services for the production of safe and authentic food – as part of a 20 min. lecture time for your company
lecture and a table-top exhibition.
Event promotion by dei
Technology leaders from the following fields will be addressed: (print/online/newsletter/social media)
• Food analysis, quality assurance and testing technology Event promotion by DIL
• Marking and packaging Measurement and automation (print/online/newsletter/social media)
• Hygienic plant and component construction
• Cleaning, hygiene and disinfection Consultation Exhibition area of approx. 2 m x 2 m
Free guest tickets, each worth € 495.00 3 6
Target group:
Company management, Technical management, Individuals responsible for quality Presentation of Exhibition Highlights in the Foyer
assurance and industrial hygiene, process managers from the food and beverage Advertorial in dei June issue 2020 1/1 page 2/1 page
industry. (issue is distributed during the event) 4c 4c
Your benefits as partner: Panel Discussion the night before
• attraktive event with one of the most renowned partners of the german food
industry and its suppliers Price (no agency commission on price) 3,800.00 6,400.00
• interesting supporting programme with guided tour of the DIL and prominent
panel discussion the day before, combined to present an attractive visitors’ We plan the Event described above as a hybrid, hygiene-compliant event. However,
package in view of the Corona Pandemic and with safety of paramount importance, we
• ample time for Networking and exchange of views cannot rule out that current developments may force us to limit the number of
• valuable leads for your sales Partners or Visitors in attendance or to implement the entire event virtually.
• wide coverage through promotion of the event incorporating your company logo For current information, please contact Andreas Hugel, Phone 49 711 7594-472,
in print, online and via newsletter andreas.hugel@konradin.de
30Media Advice
Your quick link to us: Phone +49 711 7594-552
Fax +49 711 7594-1552, E-Mail: media.industrie@konradin.de
www.media.industrie.de/ihre-mediaberater
Sales Director Angelika Hörmann Martina Lebherz Jürgen Traub
Andreas Hugel
+49 711 7594-476 72793 Pfullingen +49 711 7594-547
+49 711 7594-472 angelika.hoermann@ +49 711 7594-4651 juergen.traub@
andreas.hugel@ konradin.de martina.lebherz@ konradin.de
konradin.de konradin.de
Manuela Bumler Dunja Jakob Ingo Neubert Amandeep Turna
+49 711 7594-347 +49 711 7594-453 +49 711 7594-477 +49 711 7594-549
manuela.bumler@ dunja.jakob@ ingo.neubert@ amandeep.turna@
konradin.de konradin.de konradin.de konradin.de
Irena Dantele Ann-Kathrin Klemmer Walter Rojan Great Britain
+49 711 7594-338 86940 Schwifting Jens Smith Partnership – Keir Smith
+49 711 7594-365
ann-kathrin.klemmer@ +49 8191 9476-099 The Court Long Sutton
irena.dantele@
konradin.de walter.rojan@ Hook, Hampshire RG29 1TA
konradin.de
konradin.de +44 1256 862589
jsp@trademedia.info
Heike Durz Julia Knapp Clemens Scheffler USA, Canada
D.A. Fox Advertising Sales, Inc.
70736 Fellbach +49 711 7594-327 30855 Langenhagen Detlef Fox
+49 711 7594-4650 julia.knapp@ +49 511 90146-30 5 Penn Plaza, 19th Floor,
heike.durz@ konradin.de clemens.scheffler@ New York, NY 10001
konradin.de konradin.de +1 212 8963881
detleffox@comcast.net
Michael Günther Thilo Lamprecht Dusko Sekulovic
+49 6131 5841-126 +49 711 7594-535 +49 711 7594-548
michael.guenther@ thilo.lamprecht@ dusko.sekulovic@
konradin.de konradin.de konradin.de
31The Network of Expertise for Industry www.media.industrie.de
TRADE MAGAZINE
18 media brands … also as an e-paper
for the industry with more than
170 publication dates per year
and more than 260,000 copies WEBSITE NEWSLETTER
distributed monthly. … the online … the regular
magazine e-newsletter
14 industry websites
with about 650,000 page
impressions every month!
213 webinars
as of August 2020. With up to
340 registrations!
More than 1,840 videos
as of August 2020 on the YouTube
channel of Konradin Industrie.
With more than 420,000 views.
15 trade events
6 virtual events
per year. Experts from the
profession for the profession.
With up to 1,000 participants.
48 newsletters
per month, with a total of LEAD TRADE EVENTS
around 190,000 opt-in GENERATION … including
recipients. … via webinars, collaborations
white papers,
Lead Campaign and so on
EXTRAS Sicherheits-
beauftragter
… e.g. videos, market research,
address rental, corporate publishing Sicherheits-
and much more ingenieur
32You can also read
