2018 Print online eVentS - markt-technik.de - weka fachmedien

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2018 Print online eVentS - markt-technik.de - weka fachmedien
markt-technik.de

                   M e d i a G U IDE

                   2018
                   Print   online   E V ENT S

                                         Online
                                            geprüft
2018 Print online eVentS - markt-technik.de - weka fachmedien
Contact

    USA                           UK                                      Korea                                  Japan
    Véronique Lamarque-Pandit     Alastair Swift                          Young Media Inc.                       Shinano International, Inc.
    126 High Street               4 Jersey Lane,                          407 Jinyang Sangga,                    Mr. Kazuhiko Tanaka
    Mystic, CT 06355              St Albans,                              120-3 Chungmuro 4 ga,                  Akane Bldg. 3F
    USA                           Herts, AL4 9AB, UK                      Chung-ku                               4-1-31 Akasaka
    Phone: +1-860-536-6677        Phone: +44-1727-765542                  Phone: +82-2-2273-4819                 Minato-Ku
    Fax: +1-860-572-2794          Fax: +44-1727-752408                    Fax: +82-2-2273-4818                   Tokyo 107-0052, Japan
    veroniquelamarque@gmail.com   Mobile: +44-7910-073565                 ymedia@chol.com                        Phone: +81-3-3584-6420
                                  alastair@asa-media.com                                                         Fax: +81-3-3505-5628
                                                                                                                 kazujt@bunkoh.com

                                                        For all other territories                  Editorial contact:
                                                        please contact:                            Markt&Technik
                                                        Martina Niekrawietz                        Richard-Reitzner-Allee 2
                                                        International Account Manager              85540 Haar
                                                        Richard-Reitzner-Allee 2                   Germany
                                                        85540 Haar
                                                        Germany                                    Editor-in-chief:
                                                        Phone: +49 89 25556-1309                   Dr. Ingo Kuss (from Jan 1, 2018)
                                                        Fax: +49 89 25556-1651                     Phone: +49 89 25556-1324
                                                        mniekrawietz@markt-technik.de              Fax: +49 89 25556-1399
                                                                                                   ikuss@markt-technik.de
                                                                                                   Assistant:
                                                                                                   Rainer Peppelreiter
                                                                                                   Phone: +49 89 25556-1312
                                                                                                   Fax: +49 89 25556-1399
                                                                                                   rpeppelreiter@markt-technik.de

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2018 Print online eVentS - markt-technik.de - weka fachmedien
Media portait

                                                                                                                                                                                                            1
         1 Title:                 Markt&Technik                                                                9 Membership:             LA ELFA (readership analysis of electronics trade media)
                                                                                                                                         IVW-EDA (certified audit of circulation)
         2 Characteristics:       Markt&Technik, the independent weekly newspaper for electronics, in-
                                                                                                                                         Not concerning the special issues
                                  cludes up-to-date information on the latest technology and its impact,
                                  business issues and trends, product development strategies, buying           10 Publishing house:		WEKA FACHMEDIEN GmbH
                                  strategies, new product information and management techniques in the                               Richard-Reitzner-Allee 2, D-85540 Haar
                                  electronics industry. Clearly headed, extensive market surveys, focused                            Phone: +49 89 25556-1376
                                  reports and product reports give a quick and reliable overview of all the                          www.elektroniknet.de
                                  important fields in electronics.                                                                   www.weka-fachmedien.de
        			                       Markt&Technik is the No. 1 in the German speaking advertising market         11 Publisher:             WEKA FACHMEDIEN GmbH
                                  (trade press segment electronics). According to LA ELFA 12/13 (readership
                                  analysis of electronics trade media), Markt&Technik achieves the highest     12 Advertising:           Martina Niekrawietz, International Account
                                  reach of all electronics trade journals in Europe with 108,800 readers per                             mniekrawietz@weka-fachmedien.de
                                  issue.                                                                       13 Editorial office:		Dr. Ingo Kuss, editor-in-chief
         3 Target group: 		The editorial content meets the specific information requirements of                                      ikuss@weka-fachmedien.de
                           decision makers in development, product planning, purchase, technical                                     Rainer Peppelreiter, editorial assistant
                           and administrative management.                                                                            rpeppelreiter@weka-fachmedien.de
                                                                                                                                     Phone: +49 89 25556-1312

         4 Publication frequency:
                              weekly + 10 trend guides + 4 quarterly reports + official show daily             14 Editorial to advertising ratio: 2016 = 63 issues
                              electronica 2018
                                                                                                               			                       total pages:                           4,487 pages =       100 %
         5 Format:                230 mm x 297 mm
                                                                                                               			                       editorial content:                     3,224 pages = 71.8 %
         6 Volume:                42 volume 2018
                                     nd
                                                                                                                                         advertising                            1,263 pages = 28.2 %
         7 Subscription rates: Domestic subscription: € 259.00                                                                           of which are:
                               Overseas subscription: € 272.00                                                                           classifieds                              11 pages = 0,9 %
                               Single copy rate:      € 6.00                                                                             house advertising                       211 pages = 16,7 %
                                                                                                                                         bound inserts                            22 pages = 1,7 %
         8 Circulation:           32,000                                                                                                 loose inserts                            27 pieces
                                                                                                               15 	Editorial content analysis:		 2.591 pages = 100 %
                                                                                                               			                       latest news                            1.302 pages = 40,4 %
                                                                                                                                         product articles/market surveys          658 pages = 20,4 %
                                                                                                                                         professional articles                  1.264 pages = 39,2 %

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2018 Print online eVentS - markt-technik.de - weka fachmedien
Rates 2018

    Advertising rates no. 42, valid from Jan 1st, 2018
                                                                             P                     2 Additional charges:
                                                                                                     Position

                                                                                                     Colour
                                                                                                     Format
                                                                                                                    We charge an additonal fee of 10 % of the basic rate for requested and
                                                                                                                    confirmed positions (minimum 160,- €).
                                                                                                                    Additional charge for each special colour on request
                                                                                                                    There is no additonal charge for trim / printing gutter bleed.
                                                                                                   3 Discounts:
                                                                                                     (within a 12 month period, starting from the plublication date of first ad):
                                                                                                                       Frequency discount from 1/8 page Volume discount
                                                                                                                       3 or more insertions 3%               3 or more pages      5%
     1 Advertising rates and formats (in €):                                                                           6 or more insertions 5%               6 or more pages 10%
     Format                                 b/w               2c              4c                                       9 or more insertions 10%              9 or more pages 15%
                                                                                                                       12 or more insertions 15%             12 or more pages 18%
     2nd + 4th cover page                                              		10,190.-                                      18 or more insertions 18%             15 or more pages 20%
     1/1 page                          		 6,960.-        		 8,360.-    		 9,750.-                                      24 or more insertions 20%             18 or more pages 22%
                                                                                                                       36 or more insertions 22%             24 or more pages 25%
     2/3 page vertical
                                       		 4,740.-        		 5,690.-    		 6,640.-
     2/3 page horizontal
                                                                                                     bound and loose inserts count as one page for volume discount
     A5 (junior page)                  		 4,060.-        		 4,830.-    		 5,680.-                    individual calculation possible from € 130,000.-
     1/2 page vertical                                                                             4 Classified advertisements:
                                       		 3,600.-        		 4,310.-    		 5,040.-
     1/2 page horizontal                                                                             Job market:     Recruitment ads: 		                   per mm b/w      € 7.00
     1/3 page vertical                                                                                               (Germany; double booking: discount of 50 % on the basic rate
                                       		 2,420.-        		 2,910.-    		 3,390.-                                    if a recruitment ad is booked in two consecutive issues.)
     1/3 page horizontal
                                                                                                     Job market
     1/4 page                                                                                        online:         Markt&Technik Job, www.mut-job.de: details from page 24
     1/4 page vertical                 		 1,850.-        		 2,220.-    		 2,600.-
     1/4 page horizontal
                                                                                                  		 mm ads:         minimum size: 		                      1-column/20 mm
     1/6 page vertical                                                                            		 Seminar ads: Format: 			                              61 mm width x 80 mm height
                                       		 1,240.-        		 1,490.-    		 1,740.-
     1/6 page horizontal
                                                                                                  5		 Special ads:
     1/8 page
                                                                                                  		 rates on pages 6 - 7
     1/8 page vertical                 		    950.-       		 1,140.-    		 1,330.-
                                                                                                  6 Contakt:
     1/8 page horizontal
                                                                                                      Consultation and booking: Martina Niekrawietz, International Account Manager,
     1/16 page vertical                		    490.-       		    590.-   		        690.-                mniekrawietz@weka-fachmedien.de
     per mm, 1-column                  		    7.25        		    8.70    		      10.15                  Digital data transfer:
                                                                                                      Veronika Stockmayr, vstockmayr@weka-fachmedien.de
     seminar ads                       		    220.-       		    260.-   		        300.-                Julia Hecker, jhecker@weka-fachmedien.de
     business portrait 1/4 page                                        		        980.-
                                                                                                   7 Terms of payment:
     business portrait 1/2 page                                        		 1,960.-                    Bank details: HypoVereinsbank München,
                                                                                                     IBAN: DE37 7002 0270 0035 7049 81 · SWIFT (BIC): HYVEDEMMXXX
                                                                                                     VAT no. DE 811 190 616 · Direct debit 3 % discount – 2 % discount for advance payment
                                                                                                     within 8 days after date of invoice or net payment within 21 days of invoicing
    excluding VAT
    total circulation: 31,395 copies                                   * not for special issues
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2018 Print online eVentS - markt-technik.de - weka fachmedien
Examples ad formats Markt&Technik (Smarter World: A4 format)

    Double page spread across gutter     1 1/2 pages across gutter        1 1/2 pages across gutter              1/1 page
    width x height                       width x height                   width x height                         width x height
      460 x 297 mm u                       345 x 297 mm u                   460 x 143 mm u                         230 x 297 mm u
                                           310 x 260 mm                     414 x 130 mm                           195 x 260 mm

    2/3 page        2/3 page             junior page                      1/2 page        1/2 page               1/3 page        1/3 page
    horizontal      vertical             width x height                   horizontal      vertical               horizontal      vertical
    width x height  width x height         168 x 205 mm u                 width x height  width x height         width x height  width x height
      230 x 198 mm u 150 x 297 mm u        145 x 190 mm                     230 x 143 mm u 112 x 297 mm u          230 x 99 mm u    72 x 297 mm u
      195 x 176 mm    127 x 260 mm                                          195 x 130 mm     95 x 260 mm           195 x 86 mm      61 x 260 mm

    1/4 page        1/4 page vertical    1/6 page       1/6 page          1/8 page           1/8 page vertical   island ad            1/16 page
    width x height  width x height       horizontal     vertical          width x height     width x height      width x height       width x height
      112 x 143 mm u 53 x 297 mm u       width x height width x height     118 x 71 mm u       53 x 143 mm u        45 x 50 mm           45 x 65 mm
       95 x 130 mm     45 x 260 mm        230 x 50 mm u   72 x 143 mm u     95 x 65 mm         45 x 130 mm
    1/4 page                              195 x 44 mm     61 x 130 mm     1/8 page
    horizontal                                                            horizontal                             u trim size: 5mm
    width x height                                                        width x height                         column widt: 45 mm
      230 x 74 mm u                                                        230 x 37 mm u
      195 x 65 mm                                                          195 x 33 mm

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2018 Print online eVentS - markt-technik.de - weka fachmedien
special ads

                                       media information 2018                                                              special adverts

                                                                                       loose inserts
                                                                                       up to 25g (incl. postage) € 7,660.-
                                                                                       split-run by zip-code or Nielsen areas
                                                                                                                   € 260,- per thousand
      cover picture Trend-Guide                       cover picture Smarter
                                                                                       split-run by qualified addresses
      incl. cover story                               World
                                                                                                                   € 460,- per thousand
      Format: 230 mm x 190 mm                         incl. cover story and cover
                                                                                       Minimum order sum         € 650,-
      add bleed                                       picture announcement on
                                                      page 1 of Markt&Technik          loose inserts from 25g    on request
      € 10,400.-
                                                      Format: 210 mm x 195 mm          calculation run:          32,000 copies
                                                      add bleed
      (no discounts)                                  € 7,500.-                        bound inserts
                                                                                       2-pages (incl. postage)   € 8,540.-
                                                      (no discounts)                   4-pages                   € 9,530.-
                                                                                       8-pages                   € 12,460.-
                                                                                       12-pages                  € 16,200.-
                                                                                       others                    on request
                                                                                       calculation run:          32,000 copies

       cover picture Quarterly                         cover picture Special /
       Distribution & Service                          Top Fokus / Main Topic
       cover picture Quarterly                         incl. story and cover picture
       incl. story and cover picture                   announcement on page 1          Delivery address for bound and loose inserts:
       announcement on page 1                          Format: 230 mm x 230 mm         L.N. Schaffrath DruckMedien GmbH & Co. KG,
       Format: 230 mm x 220 mm                         add bleed                       Marktweg 42-50, D-47608 Geldern
       add bleed                                       € 6,900.-                       Delivery note: Please mark clearly “loose/bound
       € 7,500.-                                                                       insert CUSTOMER, for Markt&Technik issue xy/2018

                                                       (no discounts)
       (no discounts)

6
2018 Print online eVentS - markt-technik.de - weka fachmedien
Cover flap (1/2-page)         Premium entry market
    incl. story                   overview
    € 12,680.-                    Logo or QR Code + colou-
    (no discounts)                red entry print and online

    Format front page:            € 390.-
    110 mm x 235 mm
    Format back page:             (no discounts)
    110 mm x 297 mm

    Cover flap (2/3-page)
    incl. story and preparation
    € 17,940.-
    (no discounts)
                                                               Indiviualized customer magazines
    Format front page:                                         on request
    168 mm x 235 mm
    Format back page:                                          belly wrap
    168 mm x 297 mm                                            belly wrap                 € 13,830.-
                                  Snipe Ad and island ads
                                                               incl. printing         € 19,540.-
                                  Snipe Ad title               Format: 540 mm x 100 mm
    Cover Ad
                                  Format: 60 mm x 50mm         Barn door ad
    Format                        € 6,900.-                    barn door                  € 25,180.-
    46 mm x 46 mm
                                  Snipe Ad contents            Cover Gate Fold
    € 6,900.-                     Format: 60 mm x 60mm         3-pages                    € 20,570.-
                                  € 850.-                      Reverse Gate Fold
                                                               without picture            € 19,790.-
                                  Island ad contents
                                  Ibw                          Tip-on ads
    Product of the week
                                  € 28.00/mm
    (1-column)                                                 only in combination with 1/1 page -
                                  4c                           no discounts
    about 650 characters plus     € 39.00/mm
    image                                                      Tip-on postcards incl. postage: € 2,740.-
                                  Format (contents):           mechanical processing:
                                  min. 1-column 50 mm          3 cm from gutter to centre
    € 1,690.-                     height,                      manual processing on request
                                  max. 1-column 80 mm
    (no discounts)                height

7
2018 Print online eVentS - markt-technik.de - weka fachmedien
Date/topics
                                                                      2018

    Issue              Date of publi-   Ad closing     Main topics                                  Top Focus                           e-kompakt                                 Trade shows
                       cation           date                                                                                            (incl. market overviews)
                1/2    Jan 8, 2018      Dec 20, 2017   Analysts‘ preview 2018                       power supply                        industrial computers &
                                                                                                                                        embedded systems
    JANUARY

                3      Jan 12, 2018     Dec 28, 2017   analog & power management ICs                keys/switches/HMI                   heat management, cooling technology
                4      Jan 19, 2018     Jan 5, 2018    SMT- & measurement                           relays                              batteries/accumulators/charging devices
                5                       Jan 12, 2018   passive components                           microcontrollers/processors/DSPs    sensor technology
                       Jan 26, 2018
                Q1                      Jan 12, 2018   Quarterly Distribution & Services
                6      Feb 2, 2018      Jan 19, 2018   power semiconductors                         plug-in connectors & cables         displays
                7      Feb 9, 2018      Jan 26, 2018   industry 4.0 & internet of things            LED/lighting                        power supply
    FebruarY

                8      Feb 16, 2018     Feb 2, 2018    trade show guide: embedded world 2018        MES/ERP                             communication technology                  EMV
                                                       trade show issue: EMV 2018                                                                                                 Duesseldorf, Feb 20 - 22, 2018
                9      Feb 23, 2018     Feb 9, 2018    memory ICs                                   identification systems/RFID          medical electronics                      embedded world
                                                       trade show issue: embedded world 2018                                                                                      Nuremberg, Feb 27 - March 1, 2018
                                                                                                                                                                                  Application forum power supply
                                                                                                                                                                                  Munich, Feb 21, 2018
                10                      Feb 16, 2018   distribution                                 industry communications/            drive engineering
                       Mar 2, 2018                                                                  industrial ethernet/field busses
               P&S 1                    Feb 16, 2018   Production & Service                         conductor boards, manufacturing equipment, EMS
                11                      Feb 23, 2018   displays                                     test & measurement                  analog & power management ICs
               SW 1    Mar 9, 2018      Feb 23, 2018   Smarter world                                smart power, smart industry, smart components, smart energy                   Energy Storage Europe
                                                                                                                                                                                  Duesseldorf, Mar 13 - 15, 2018
               TG 1    Mar 14, 2018     Feb 14, 2018   Trend-Guide: electromechanics & passive components
    MARCH

                                                       joining technique, relays, keys/switches/HMI, heat management, cabinets, quartzes, transformers, condensers, inductors, market overviews
                12     Mar 16, 2018     Mar 2, 2018    Special: power supply                        image processing                    built-in printer                          Light + Building
                                                       trade show issue: Light + Building 2018                                                                                    Frankfurt, March 18 - 23, 2018
                13     Mar 23, 2018     Mar 9, 2018    safety & security                            EMV/ESD                             rail engineering
                                                       review: embedded world 2018
                14     Mar 29, 2018     Mar 15, 2018   sensor technology                            automotive                          optoelectronics
                                                                                                                                                                                                 call and
                                                                                                                                                                                    includ ing re alysis
                                                                                                                                                                                       impact an

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2018 Print online eVentS - markt-technik.de - weka fachmedien
TG 2    Apr 04, 2018   Mar 5, 2018    Trend-Guide: industry 4.0 & internet of things
                                                   automation, sensor technology, electronics manufacturing, distribution, semiconductors, market overviews
              15     Apr 6, 2018    Mar 21, 2018   communication technology                       oscilloscopes                       plug-in connectors & cables
              16                    Mar 28, 2018   3D printing                                    conductor boards &                  agricultural engineering
                     Apr 13, 2018                                                                 manufacturing technology
     APRIL

             Q2                     Mar 28, 2018   Quarterly Distribution & Service
              17                    Apr 6, 2018    quartzes/oscillators/transmitters              programmable logics                 cases & cabinets                       Hanover fair
                     Apr 20, 2018                  trade show issue: Hanover fair 2018                                                                                       Hanover, Apr 23 - 27, 2018
             SW 2                   Apr 6, 2018    Smarter world                                  smart power, smart automation/IoT, smart components, smart energy
              18     Apr 27, 2018   Apr 13, 2018   MEMS                                           power supply                        keys/switches/HMI
             TG 3    May 2, 2018    Apr 3, 2018    Trend-Guide: industrial computers & embedded systems
                                                   embedded software and hardware, semiconductors, market overviews
              19     May 4, 2018    Apr 19, 2018   industry communications/                       displays                            passive components
                                                   industrial ethernet/field busses
     MAY

              20     May 11, 2018   Apr 25, 2018   LED/lighting                                   analog & power management ICs       starter kits and development systems
              21     May 18, 2018   May 3, 2018    low power WANs                                 safety & security                   image processing                       Smart Building Summit
                                                   Special: plug-in connectors & cables                                                                                      Stuttgart, May 15 - 16, 2018

              22     May 25, 2018   May 9, 2018    Special: automotive                            industry 4.0 & internet of things   measurement
              23     Jun 1, 2018    May 16, 2018 medical technology                          microcontrollers/Processors/DSPs         power supply                           SMT Hybrid Packaging
                                                 trade show issue: SMT Hybrid Packaging 2018                                                                                 Nuremberg, June 5 - 7, 2018
                                                 trade show issue: PCIM 2018                                                                                                 PCIM
                                                                                                                                                                             Nuremberg, June 5 - 7, 2018
             TG 4    Jun 6, 2018    May 4, 2018    Trend-Guide: distribution
                                                   trends, service, business entries, market overviews
              24     Jun 8, 2018    May 24, 2018 embedded computing                               power semiconductor                 displays
             TG 5    Jun 13, 2018   May 14, 2018 Trend-Guide: sensor technology
                                                 trends, service and components for sensor systems, business entries, market overviews
     JUNE

              25                    Jun 1, 2018    EMV/ESD                                        keys/switches/HMI                   quartzes/oscillators/transmitters      Automatica
                                                   trade show issue: Automatica 2018                                                                                         Munich, Jun 19 - 22, 2018
                     Jun 15, 2018
             SW 3                   Jun 1, 2018    Smarter world                                  smart power, smart automation/IoT, smart components, smart energy          Intersolar
                                                                                                                                                                             Munich, Jun 20 - 22, 2018
              26     Jun 22, 2018   Jun 8, 2018    heat management & cooling technology           batteries/accumulators/charging     identifikation systems/RFID            SENSOR + TEST
                                                   trade show issue: SENSOR + TEST 2018           devices                                                                    Nuremberg, June 26 - 28, 2018
              27     Jun 29, 2018   Jun 15, 2018   relays                                         optoelectronics                     plug-in connectors & cables            Application forum
                                                                                                                                                                             passive components
                                                                                                                                                                             Munich, Jun 27 - 28, 2018

    subject to alterations

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2018 Print online eVentS - markt-technik.de - weka fachmedien
Date/topics 2018

     Issue               Publication date Ad closing    Main topics                                  Top Focus                           e-kompakt                              Trade shows
                                          date                                                                                           (incl. market overviews)
                  28                     Jun 22, 2018   cases & cabinets                             test & measurement                  control technology
                         Jul 6, 2018
                 P&S 2                   Jun 22, 2018   Production & Service                         conductor boards, manufacturing equipment, EMS

                 TG 6 Jul 11, 2018       Jun 13, 2018   Trend-Guide: power supply & power management
                                                        AC/DC converters, DC/DC converters, power management, power electronics, battery charging ICs, market overviews

                  29                     Jun 29, 2018   passive components                           3D printing                         sensor technology                      Application forum
     JULY

                                                                                                                                                                                sensor technology
                         Jul 13, 2018                                                                                                                                           Munich, July 11 - 12, 2018

                  Q3                     Jun 29, 2018   Quarterly Distribution & Service

                  30     Jul 20, 2018    Jul 6, 2018    microcontrollers/processors/DSPs             LED/lighting                        industrial computers &
                                                                                                                                         embedded systems

                  31     Jul 27, 2018    Jul 13, 2018   Special: industry 4.0 & internet of things   displays                            heat management & cooling technology

                  32     Aug 3, 2018     Jul 20, 2018   agricultural engineering                     plug-in connectors & cables         power semiconductors

                  33     Aug 10, 2018    Jul 27, 2018   keys/switches/HMI                            distribution: power                 UPS technology

                  34     Aug 17, 2018    Aug 2, 2018    Special: test & measurement                  automotive                          power supply
     AUGUST

                  35                     Aug 9, 2018    image processing                             cases & cabinets                    microcontrollers/processors/DSPs
                         Aug 24, 2018
                 P&S 3                   Aug 9, 2018    Production & Service                         conductor boards, manufacturing equipment, EMS

                  36     Aug 31, 2018    Aug 17, 2018 analog & power management ICs                  heat management                     safety & security
                                                      Special: Smarter Battery

                  37                     Aug 24, 2018 Special: embedded computing                    relays                              quartzes/oscillators/transmitters      Forum Safety & Security
                                                                                                                                                                                Sindelfingen, Sep 11 - 13, 2018
                         Sep 7, 2018

                 SW 4                    Aug 24, 2018 Smarter World                                  smart power, smart automation/IoT, smart energy, smart components
     September

                  38     Sep 14, 2018    Aug 31, 2018 starter kits & development tools               industry 4.0 & internet of things   plug-in connectors & cables            InnoTrans
                                                      trade show issue: InnoTrans                                                                                               Berlin, Sep 18 - 21, 2018

                 TG 7 Sep 19, 2018       Aug 22, 2018 electronica compass 2018 - official magazine in cooperation with Messe München

                  39     Sep 21, 2018    Sep 7, 2018    oscilloscopes                                passive components                  displays

                  40     Sep 28, 2018    Sep 14, 2018   Special: power supply                        sensor technology                   industry communications/
                                                                                                                                         industrial ethernet/field busses
10
41     Oct 5, 2018      Sep 20, 2018    automotive                                    microcontrollers/processors/DSPs     keys/switches/HMI                     Motek
                                                          trade show issue: Motek 2018                                                                                             Stuttgart, Oct 8 - 11, 2018
                  42                      Sep 27, 2018    identifikation systems/RFID                   coolers and fans                     test & measurement
                         Oct 12, 2018
                  Q4                      Sep 27, 2018    Quarterly Distribution & Service
      OCtober

                  43     Oct 19, 2018     Oct 5, 2018     Special: plug-in connectors & cables          optoelectronics                      industrial computers &                Forum Internet of Things
                                                                                                                                             embedded systems                      Munich, Oct 25, 2018
                                                          EMS Guide 2018
                 TG 8    Oct 24, 2018     Sep 25, 2018
                                                          trends, services, business entries, market overviews, employer register electronics manufacturing
                  44     Oct 26, 2018     Oct 12, 2018    industry 4.0 & internet of things             analog & power management ICs        conductor boards &                    Vision
                                                          trade show issue: Vision 2018                                                      manufacturing technology              Stuttgart, Nov 6 - 8, 2018
                  45     Nov 2, 2018      Oct 18, 2018    batteries/accumulators/charging devices       communication technology             relays                                Application forum
                                                          Special: obsolescence management                                                                                         Power Semiconductors
                                                          trade show guide: electronica 2018                                                                                       Munich, Nov 7 - 8, 2018
                                                          Industrial electronics - components and systems for industrial electronics
                 TG 9    Nov 7, 2018      Oct 9, 2018
                                                          trade show guide SPS IPC Drives, industrial computers, semiconductors, automation, sensor technology, market overviews
                  46     Nov 9, 2018      Oct 25, 2018    trade show issue: electronica 2018            rail engineering                      cases & cabinets                     COMPAMED
      November

                                                          trade show issue: COMPAMED 2018                                                                                          Duesseldorf, Nov 12 - 15, 2018
                                                                                                                                                                                   electronica
                                                                                                                                                                                   Munich, Nov 13 - 16, 2018

                         Nov 13 - 16, 2018 Oct 22, 2018   OFFICIAL SHOW DAILY for electronica 2018

                  47                      Nov 2, 2018     Special: displays                             distribution: semiconductors         passive components
                         Nov 16, 2018
                 SW 5                     Nov 2, 2018     Smarter world                                 smart power, smart industry, smart components, smart energy

                  48     Nov 23, 2018     Nov 9, 2018     organic and printed electronics               power supply                         sensor technology                     SPS IPC Drives
                                                          trade show issue: SPS IPC Drives 2018                                                                                    Nuremberg, Nov 27 - 29, 2018

                  49                      Nov 16, 2018    industrial computers & embedded systems       tools & development systems          LED/lighting
                         Nov 30, 2018
                 P&S 4                    Nov 16, 2018    Production & Service                          conductor boards, manufacturing equipment, EMS
      DECEMBER

                                                          Buyers Guide components 2019
                 TG 10 Dec 5, 2018        Nov 7, 2018
                                                          semiconductors, electromechanics, power supply, passive components, optoelectronics, market overviews
                  50     Dec 7, 2018      Nov 23, 2018    test & measurement                            power semiconductor                  HF components
                                                          review: electronica 2018
                 51/52 Dec 14, 2018       Nov 30, 2018    semiconductor forum 2019                      quartzes & oscillators               plug-in connectors & cables

     subject to alterations

11
Circulation/distributi-
                                                                                                                                            on/technical data

                                                                                                                   circulation/distribution analysis
                                                                                                                                                                                                                          2
     1   Circulation audit:                   not for special issues                                               3.1 Structure of the domestic market
                                                                                                                       circulation by Nielsen areas:                        Kiel
     2   Circulation breakdown:    copies per issue/annual average                                                                                                                               Rostock
                                   (July 1, 2016 to June 30, 2017)
                                                                                                                                                                                                                          Nielsen 5+6
         print run:                 32,000                                                                         Nielsen 1                                      Bremen                                         4.3 % = 1,254 copies
         total circulation:         31,395                abroad:                                          1.913   8.3 % = 2,447 copies                                                                Berlin

         sold copies:                  563                abroad:                                            75
         subscriptions:                555                member copies:                                      –
                                                                                                                                                           Muenster
         retail sales:                    –                                                                        Nielsen 2
         other sales:                     8                                                                        15.2 % = 4,489 copies                                                                                     Nielsen 7
                                                                                                                                                 Cologne                                                          4.8 % = 1,429 copies
         controlled circulation:    30,832                                                                                                                                         Erfurt            Dresden

                                                                                                                                                               Frankfurt
         remainder, archive and        605                                                                                                        Koblenz

         voucher copies:                                                                                           Nielsen 3a
                                                                                                                   12.3 % = 3,618 copies
                                                                                                                                                                                        Nuremberg

                                                                                                                                                                Stuttgart                                                   Nielsen 4
                                                                                                                                                                                                                32.7 % = 9,645 copies

                                                                                                                   Nielsen 3b                                Freiburg                   Munich
                                                                                                                   22.4 % = 6,600 copies

     3   Geographic circulation breakdown:
         economic region                                                 share of total circulation
                                                                                                                      Summary of the survey methodology
                                                                       %                     copies                   1. Methodology: Circulation breakdown by file analysis – census
         Germany                                                       93.9                   29,482                  2. universe (domestic total circulation) 29.482 = 100%
                                                                                                                      3. Sample: Survey is based on total database
         Switzerland                                                    3.0                      956                  4. Target person of survey: omitted
         Austria                                                        2.7                      861                  5. Period of analysis: July 2017
                                                                                                                      6. Conduction of analysis: publisher
         other countries                                                0.3                           96
                                                                                                                      The detailed survey methodology is published at www.next-community.de.
         total circulation                                         100.0                      31,395
16
Technical data

     Technical data                                                                                   Loose inserts / bound inserts / tip-on ads / CDs

     Printing technique / processing                                                                  Loose inserts:
     Cover:                sheet-fed offset                                                           			        Minimum format:              105 mm width x 148 mm height
     Contents:             web-fed offset                                                             			        Maximum format:              10 mm smaller than the magazine on each side
     Paper:                55 gr Holmen Plus 72                                                       			        Minimum weight:              150 gsm for single leaf
     Processing:           wire stitching                                                             			        Maximum weight:              on request
     Format:               trimmed format 230 mm x 297 mm                                             			        Positioning:                 best possible
                           add 5 mm per trimmed edge for bleed size
                           type area: 195 mm x 260 mm                                                 loose inserts must be delivered cut and folded and as a finished product and be adapted
                                                                                                      for mechanical processing
     Please position all image elements 5 mm from the outer edges. We prefer non-separatet            placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
     single-page PDFs in the format V1.3 or V1.4.

     For detailed specifications please ask your contact person.                                      Bound inserts:
     Veronika Stockmayr, vstockmayr@wekanet.de                                                        			         Extent:                   4 pages (more on request)
                                                                                                      			         Minimum format:           105 mm width x 148 mm height
     Julia Hecker, jhecker@wekanet.de                                                                 			         Maximum format:           Format of the magazine
     file names should be given as in the example: customer_M&T_issue                                 trimmed pages should have an additional 5 mm on each border to be cut off
     (for example: Lexware_M&T_1_18)                                                                  			         Minimum weight:           for 4-pages products 100 gsm
                                                                                                      bound inserts must be folded and delivered in uncut format and be adapted for
     Proof                                                                                            mechanical processing

     Contents:      Content proofs must be delivered in 4c based on the standard ”PSO_INP_
                    Paper_eci.icc” for offset printing.                                               Tip-on ads:
                                                                                                      folded products must be close to the gutter and be adapted for mechanical processing
     Cover:         Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.
                                                                                                      positioning and formats on request
                    icc” for offset printing, unless we may not print your ad. The appropriate
                                                                                                      placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
                    profiles may be downloaded at www.eci.org.

     Small tone value variations may occur (tolerance range due to the web offset printing process.   CD:
                                                                                                      Positioning on request.
     In multi-colour print black full tone areas should have a 40% cyan to give a rich black.
     FTP access: on request                                                                           Delivery date and address for bound inserts, loose inserts and tip-on ads:
                                                                                                      For dates and terms please ask your contact person.
                                                                                                      L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
                                                                                                      Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for
                                                                                                      Markt&Technik-issue xy/2018“

17
markt-technik.de                                            Media informationen 2018

     Newsletter: schedule 2018                                                                                                                                                  Newsletter advertising

      JanuarY                                                MaY                                                        Aug 23, 18   cases & cabinets                               Premium Leaderboard 2,890.-
      Jan 09, 18   power supply                              May 08, 18   topic newsletter: industrial computers &      Aug 28, 18   image processing
                                                                          embedded systems
      Jan 16, 18   keys/switches/HMI                                                                                    September
                                                             May 15, 18   analog & power management ICs
      Jan 18, 18   industrial computers & embedded systems                                                              Sep 04, 18   agricultural engineering
                                                             May 22, 18   power supply
      Jan 23, 18   plug-in connectors & cables                                                                          Sep 06, 18   plug-in connectors & cables
                                                             May 24, 18   cases & cabinets
      Jan 30, 18   batteries/accumulators/charging devices                                                              Sep 11, 18   relays                                               Premium placement
                                                             May 29, 18   plug-in connectors & cables                                                                                       below editorial
      FebruarY                                                                                                          Sep 18, 18   industry 4.0 & internet of things
                                                             JunE                                                                                                                               2,890.-
      Feb 01, 18   sensor technology                                                                                    Sep 20, 18   starter kits & development tools
                                                             Jun 05, 18   topics newsletter: distribution                                                                                     Position 1 + 2
      Feb 06, 18   microcontrollers/processors/DSPs                                                                     Sep 25, 18   power semiconductors
                                                             Jun 12, 18   safety & security
                                                                                                                                                                                      inside the editorial messages
      Feb 13, 18   analog & power management ICs                                                                        OCTober                                                                  2,490.-
                                                             Jun 14, 18   topic newsletter: sensor technology
      Feb 15, 18   test & measurement                                                                                   Oct 02, 18   power supply                                              Position 3
                                       Native Ad             Jun 19, 18   rail engineering                                                                                                 end of newsletters
      Feb 20, 18   industry 4.0 & internet of things
                                        € 380,-                                                                         Oct 04, 18   analog & power management ICs
                                                             Jun 26, 18   optoelectronics                                                                                                       1,890.-
      MArCH                                                                                                             Oct 09, 18   heat management & cooling technology
                                                             Jun 28, 18   quartzes/oscillators/transmitters
      Mar 06, 18   LED/lighting                                                                                         Oct 16, 18   displays                                          Ad Words          Ad Words
              Medium                                         JulY                                                                                                                  example placement example placement
      Mar 13,Rectangle
             18 identification systems/RFID                                                                             Oct 18, 18   distribution                                        500.-             500.-
              € 380,-                                        Jul 03, 18   microcontrollers/processors/DSPs
      Mar 15, 18   topic newsletter: electromechanics &                                                                 Oct 23, 18   topic newsletter EMS
                   passive components                        Jul 10, 18   topic newsletter: power supply & power
                                                                                                                        Oct 30, 18   industrial computers & embedded systems
                                                                          management                                                                                                                         Appointment
      Mar 20, 18   displays
                                                                                                                        November                                                                                490.-
                                                             Jul 12, 18   test & measurement
      Mar 27, 18   image processing
                                                                                                                        Nov 06, 18   topic newsletter: industrial electronics
                                                             Jul 17, 18   conductor boards & manufacturing technology
      Mar 29, 18   power supply
                                                                                                                        Nov 20, 18   microcontrollers/processors/DSPs
                                                             Jul 24, 18   passive components
      April
                                                                                                                        DeCember
                                                             Jul 26, 18   LED/lighting
      Apr 03, 18   topic newsletter:
                                                                                                                        Dec 04, 18   image processing
                   industry 4.0 & internet of things         Jul 31, 18   communication technology
                                                                                                                        Dec 11, 18   power supply
      Apr 10, 18   sensor technology                         August
                                                                                                                        Dec 13, 18   test & measurement
      Apr 12, 18   3D printing
                      Flashbar € 470,-                       Aug 07, 18   displays
                                                                                                                        Dec 18, 18   power semiconductors
      Apr 17, 18   test & measurement                        Aug 09, 18   heat management & cooling technology
                                                                                                                                                                                          Exclusive sponsoring
      Apr 24, 18   microcontrollers/processors/DSPs          Aug 14, 18   industrial computers & embedded systems                                                                        6,370.- (no discounts)
                          Einen Showroom mit allen unseren
      Apr 26, 18   plug-in connectors & cables      Aug 21, 18 keys/switches/HMI
                          Online-Werbeformen finden Sie unter
                          www.elektroniknet.de/media/showroom

     Further information and advertising possibilities as well as detailed technical specifications can be found in the media
     data of elektroniknet.de. Also available online at www.weka-fachmedien.de/media/mediadaten-englisch/ and in the
21   showroom: www.elektroniknet.de/media/showroom
M&T JOB
                                                                                                                                                                      excitING, events,
                                                                                                                                                                      general terms
                                                                                                                                                                      and conditions

                                                                            Home page promotion
                                                                            Your company logo appears on the front page, linked
                                                                            to a more detailed company portrait and all your open
                                                                            positions.
                                                                            (via automatic import from your Website *)

                                                                            Premium employer with link to a company portrait
     Are you looking for the best engineers and experienced                 and job advertisements on mut-job.de
     executives in the electronics and electrical engineering industries?
     You want to position your company as an attractive employer
                                                                            Duration                            3 months           6 months          12 months
     at your right target group?
                                                                            up to 5 vacancies                  2,500.- Euro       4,000.- Euro       7,000.- Euro
     With Markt&Technik Job powered by SchuhEder Consulting,                up to 10 vacancies                 3,500.- Euro       5,000.- Euro       8,000.- Euro
     you gain access to your target group in the electronics industry.
                                                                            up to 50 vacancies                 4,500.- Euro       6,000.- Euro       9,000.- Euro
                                                 Without wasted coverage!   more than 50 vacancies             5,500.- Euro       7,000.- Euro      10,000.- Euro
                                                                            Prices are exclusive of applicable VAT. Prices are not discountable.

     Booking information at www.mut-job.de
     Markt&Technik Job – The career portal for the electronics industry.    *) only possible if the technical requirements are met. For the automatic import of your recruit-
     Richard-Reitzner-Allee 2, 85540 Haar                                   ment ads, we need them in the form of an XML Feed. Adjustments by our IT service provider will
                                                                            be charged separately if required.
24
Online placement of your recruitment Ads                                                                                         Using Trade Fairs as a
                                              STANDARD: 490.00 Euro
                                                                                                                                      recruitment medium.
                                              The Ad will appear optimally placed and linked to the appropriate category for          Trade Fairs are perfect for finding new employees.
                                              60 days. If the position is not filled by then, we will extend the duration - without
                                              additional costs - for another 60 days (including Ad optimization).                     Inform trade fair visitors about specific and exciting positions in your
                                                                                                                                      company!
                                              INDIVIDUAL: price on demand                                                             mut-job.de offers you the ideal environment to address visitors to the
                                              We will jointly discuss how your job posting can be optimized in connection with        leading trade fairs in the field of electronics and electrical engineering:
                                              targeted activity such as – print media, special newsletter, trade fair support and
                                              social media.

     Online job advertisement on mut-job.de

     Employer Portrait.
     Your company‘s business card.                                                                                                    Exploit coverage.
                                              Professional and long-term employer branding is just as important to your
                                                                                                                                      Reach your target group.
                                              company as the careful targeting of your job advertisements. Especially in the          With Markt&Technik Job, you gain access to your target group in the
                                              German electronics industry - where there is almost full employment - you gain a        electronics industry. Without wasted coverage!
                                              decisive advantage over your competitors through a good employer branding.
                                                                                                                                      Markt&Technik Job reaches thousands of engineers and technicians in the
                                                                                                                                      field of electronics and electrical engineering throughout Germany.
                                                                                                                                      Average number of visitors per month: 50,000
                                                   PREMIUM EMPLOYER PORTRAIT: 990.00 Euro                                             Average number of page views per month: 90,000
                                                   + duration: 12 months
                                                   + detailed company profile on www.mut-job.de                                       Cooperation partner:
                                                   + allocation by sector                                                             SchuhEder Consulting, Karl-Böhm-Straße 109, 85598 Baldham
                                                   + 1 cover picture
                                                   + up to 8 company photos
                                                   + linking with job offers possible
25
M&T JOB
                                                                                                                                                                                                         excitING, events,
                                                                                                                                                                                                         general terms
                                                                                                                                                                                                         and conditions

                                                                                           Employer storytelling by »Markt&Technik ExcitING« is
                                                                                           • credible and modern                                     • also distributed via social media

                                                                                           • designed according to customer requirements: text,      • online at www.markt-technik.de
                                                                                             video, infographic, photo galleries on
                                                                                                                                                     • good for campaigns and new ideas like the „Employer
                                                                                             markt-technik.de/Karriere and/or in Markt&Technik.
                                                                                                                                                        Pitch“ (video to present yourself as an employer, inclu-
                                                                                           • creative for new themes to authentically report on        ding reader vote)
                                                                                              engineering jobs.
                                                                                                                                                     • additionally bookable on www.mut-job.de
                                                                                           • perfect for a custom infographic to show all the
                                                                                              employer advantages at a glance.

                                                                                           Offer modules
                                                                                           ExcitING article:                                        Video production:
                                                                                           • Telephone briefing for Employer Branding/             • Telephone briefing
     There are no „good“ employers - nor „bad“ employers, but only those that are             Storytelling                                          • Max. 4 hours shooting time with a cameraman and an editor
     more suitable or less suitable. In order to make things easier for potential appli-   • Max. 4 hours interview, research with an editor       • (including camera and sound for web quality)
     cants, Markt&Technik helps companies become transparent.
                                                                                           • Article creation up to customer acceptance             • Postproduction up to customer acceptance
     »excitING« is a new, company sponsored category in Markt&Technik and on               • Travel costs up to 50 km free, then 30 cents             for film with max. 5 minutes in length
     markt-technik.de. Journalistically written as a text, as individual infographic or       per km                                                • Travel costs up to 50 km free, then 30 cents per km
     via video.
                                                                                           • Publication in Markt&Technik                                                                  2,490 Euro
     The editors present employers based on their individual corporate cultures.              (reach K1: 108,000)
                                                                                                                                                    Video:
                                                                                           • Publication on www.markt-technik.de
     Instead of exchangeable coverage, excitING offers authentic employer
                                                                                                                                                    • Publication in the Media library of the
     communication, written journalistically, filmed or designed as infographic by         • Publication in the Newsletter (circulation: 33,000)
                                                                                                                                                       Business-network elektroniknet.de
     Markt&Technik.                                                                        Whole page: 4,500 Euro
                                                                                                                                                    • Promotion of the video in a newsletter
                                                                                           Double page: 7,900 Euro                                                                         1,750 Euro
                                                                                                                                                                                             Prices not discountable

26
Banner advertising                                                                        Newsletter advertising                       Employer directory

                          Super-/Leaderboard € 320.-/€ 250.-
                                                                                                     Premium Leaderboard 2,890.-
      Wide Skyscraper 1

                                                                           Wide Skyscraper 1
           € 160.-

                                                                                € 160.-
                                  Tape Ad € 160.-
                                 Pushdown € 380.-
                                  Billboard € 380.-

                                                                                                           Premium placement
                                                                                                             below editorial
                                                                                                                 2,890.-
                                                               Rectangle
                                                               300 x 200
                                                                € 190.-                                        Position 1 + 2
      WideSkyscraper 2

                                                                                                       inside the editorial messages
                                                                                                                  2,490.-
           € 80.-

                                                                                                                Position 3
                                                                                                            end of newsletters
                                                                                                                 1,890.-

                                                                                                        Ad Words            Ad Words        Benefit from the interactive employer directories in Markt&Technik and on
                                                                                                    example placement   example placement
                                                                                                          390.-               390.-         markt-technik.de with comprehensive search and selection functions and
                            Medium                                                                                                          evaluate your entry!
                           Rectangle/
                           Native Ad                                                                                                        Your premium listing includes:
                            € 380.-
                                                                                                                                            • your logo or QR code (file format: JPEG, PNG)
                                                                                                                                            • color highlighting of your entry
                                                                                                                                            • top position above the alphabet (online only)

                                                                                                                                            Price per employer overview: € 390.-
                                                                                                                                            Online only: € 200.-

                                                                                                                                            (not discountable)
                                                                                                                                                                                   470,508     m provider logos in
                                                                                                                                                                                                                   the
                                                                                                                                                                            Displays of premiu
                                                                                                                                                                                         market overviews
                                                                                                           Exclusive sponsoring                                                                      6 – August 2017
                                           Flashbar € 470.-
                                                                                                          5,350.- (no discounts)                                                 Period: September 201STAT
                                                                                                                                                                                           source: OM

27
Events
                                                                                                                  AGB

                                                                                        Feb 21, 2018, Munich
     Your event partner
     You want to meet your target group personally?
     Then the events of the Markt&Technik are just right for you.                       May 15–16, 2018, Stuttgart

     Experts meets Experts is the motto
                                                                                        May 17, 2018, Stuttgart
     Visionary keynotes, technically profound lectures, lively networking and perfect
     catering and ambience form the framework of the Markt&Technik events.

                                                                                        Jun 27–28, 2018, Munich
     How can you participate?
     			   as a speaker with an interesting lecture
     			   as an exhibitor with your portfolio and advice                               Jul 11–12, 2018, Munich
     			   as a sponsor with your marketing message in all common options

     We also offer customized events - the Exclusive-Package includes:                  Sep 11–13, 2018, Sindelfingen

            programming
            speaker selection from a top-class network
                                                                                        October 2018
            organization and realization of the exclusive event
            crossmedia marketing of the event

                                                                                        Oct 25, 2018, Munich

     Give us a call and be part of the community!                                       Nov 07–08, 2018, Munich
     Contact:
     Corina Prell, Sales Manager Events, Phone: +49 89 25556-1393,
     E-mail: cprell@weka-fachmedien.de
                                                                                        Nov 27–28, 2018, Nuremberg
18
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2017)
     1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of          21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they
         an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online               will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a
         advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines                 responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the
         brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements.                                         insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German
     2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract,          Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection,
         that is unless the publisher expressly agrees to them.                                                                                                         processing and use of personal data.
     3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one            22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless
         month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the               substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a
         latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more       reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction
         terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.           of payment (abatement) or cancellation of the order (redhibitory action).
     4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.                     23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should sub-
     5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising             sequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory
         agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the              action).
         advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing.                                          24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; other-
     6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with          wise a warranty claim may no longer be enforced.
         advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.                                 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or
     7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher             grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
         is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain     26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses espe-
         place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in            cially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases
         the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at           of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and
         a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement.                                           for injury to life, body or health the publisher is liable according to statutory provisions.
     8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is       27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination
         not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date          of such claims, that is unless they are founded on claims of deliberate negligence.
         of appearance of online advertising for technical or other comprehensible reasons.                                                                         28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all
     9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate             error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
         insertion of the online advertising immediately after receipt of the cancellation.                                                                         29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
     10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a          30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for ad-
         shorter term the publisher is entitled to bill the following costs:                                                                                            vertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing
         - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;                                                 orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the
         - 50% of the net value of the order for cancellation within one week of the commencement of insertion;                                                         publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions)
         - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of             of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
         online advertising. The price of online advertising already inserted will also be billed.                                                                  31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed
         Cancellation terms print: Cancellation is possible free of charge until the ad closing date.                                                                   in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number
     11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the           of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon
         latest.                                                                                                                                                        non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between
     12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of                 the discount granted and that corresponding to the actual quantity.
         the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official     32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the
         stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a          sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execu-
         specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being                 tion of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts
         a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to                about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of
         the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by                 the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for
         the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify            payment, before publishing any further advertisements.
         it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain.        33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts,
     13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online         proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the
         advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the           publisher of the publication and distribution of the advertisement.
         technical specifications of the publisher, punctually for the print copy deadline.                                                                         34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and
     14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client.              express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept
         In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or                   for four weeks. Letters that are not collected during this time are destroyed.
         video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and               35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the
         mechanical reproduction rights in Germany] or other copyright associations and/or owners.                                                                      sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such
     15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).                a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination
     16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color               of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
         are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop        36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After remo-
         to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color             val of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising,
         implementation within the usual tolerances.                                                                                                                    or wholly or partly withdraw from the contract. The client has no right to claims for compensation.
     17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should        37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to
         the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client           alterations to this clause.
         making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result        38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi-
         of such computer viruses being infiltrated by the client.                                                                                                      tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term
     18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.                              and condition now considered inoperative.
     19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to             39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law,
         do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial                  a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action,
         alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of            possesses an office or a habitual residence in the Federal Republic of Germany.
         the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or        40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
         advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled             International Sale of Goods.
         to raise any claims for an inadequate impression and/or poor insertion.
     20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri-
         bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for
         publication of the advertising material.

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