2018 Print online eVentS - markt-technik.de - weka fachmedien
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Contact USA UK Korea Japan Véronique Lamarque-Pandit Alastair Swift Young Media Inc. Shinano International, Inc. 126 High Street 4 Jersey Lane, 407 Jinyang Sangga, Mr. Kazuhiko Tanaka Mystic, CT 06355 St Albans, 120-3 Chungmuro 4 ga, Akane Bldg. 3F USA Herts, AL4 9AB, UK Chung-ku 4-1-31 Akasaka Phone: +1-860-536-6677 Phone: +44-1727-765542 Phone: +82-2-2273-4819 Minato-Ku Fax: +1-860-572-2794 Fax: +44-1727-752408 Fax: +82-2-2273-4818 Tokyo 107-0052, Japan veroniquelamarque@gmail.com Mobile: +44-7910-073565 ymedia@chol.com Phone: +81-3-3584-6420 alastair@asa-media.com Fax: +81-3-3505-5628 kazujt@bunkoh.com For all other territories Editorial contact: please contact: Markt&Technik Martina Niekrawietz Richard-Reitzner-Allee 2 International Account Manager 85540 Haar Richard-Reitzner-Allee 2 Germany 85540 Haar Germany Editor-in-chief: Phone: +49 89 25556-1309 Dr. Ingo Kuss (from Jan 1, 2018) Fax: +49 89 25556-1651 Phone: +49 89 25556-1324 mniekrawietz@markt-technik.de Fax: +49 89 25556-1399 ikuss@markt-technik.de Assistant: Rainer Peppelreiter Phone: +49 89 25556-1312 Fax: +49 89 25556-1399 rpeppelreiter@markt-technik.de 2
Media portait 1 1 Title: Markt&Technik 9 Membership: LA ELFA (readership analysis of electronics trade media) IVW-EDA (certified audit of circulation) 2 Characteristics: Markt&Technik, the independent weekly newspaper for electronics, in- Not concerning the special issues cludes up-to-date information on the latest technology and its impact, business issues and trends, product development strategies, buying 10 Publishing house: WEKA FACHMEDIEN GmbH strategies, new product information and management techniques in the Richard-Reitzner-Allee 2, D-85540 Haar electronics industry. Clearly headed, extensive market surveys, focused Phone: +49 89 25556-1376 reports and product reports give a quick and reliable overview of all the www.elektroniknet.de important fields in electronics. www.weka-fachmedien.de Markt&Technik is the No. 1 in the German speaking advertising market 11 Publisher: WEKA FACHMEDIEN GmbH (trade press segment electronics). According to LA ELFA 12/13 (readership analysis of electronics trade media), Markt&Technik achieves the highest 12 Advertising: Martina Niekrawietz, International Account reach of all electronics trade journals in Europe with 108,800 readers per mniekrawietz@weka-fachmedien.de issue. 13 Editorial office: Dr. Ingo Kuss, editor-in-chief 3 Target group: The editorial content meets the specific information requirements of ikuss@weka-fachmedien.de decision makers in development, product planning, purchase, technical Rainer Peppelreiter, editorial assistant and administrative management. rpeppelreiter@weka-fachmedien.de Phone: +49 89 25556-1312 4 Publication frequency: weekly + 10 trend guides + 4 quarterly reports + official show daily 14 Editorial to advertising ratio: 2016 = 63 issues electronica 2018 total pages: 4,487 pages = 100 % 5 Format: 230 mm x 297 mm editorial content: 3,224 pages = 71.8 % 6 Volume: 42 volume 2018 nd advertising 1,263 pages = 28.2 % 7 Subscription rates: Domestic subscription: € 259.00 of which are: Overseas subscription: € 272.00 classifieds 11 pages = 0,9 % Single copy rate: € 6.00 house advertising 211 pages = 16,7 % bound inserts 22 pages = 1,7 % 8 Circulation: 32,000 loose inserts 27 pieces 15 Editorial content analysis: 2.591 pages = 100 % latest news 1.302 pages = 40,4 % product articles/market surveys 658 pages = 20,4 % professional articles 1.264 pages = 39,2 % 3
Rates 2018 Advertising rates no. 42, valid from Jan 1st, 2018 P 2 Additional charges: Position Colour Format We charge an additonal fee of 10 % of the basic rate for requested and confirmed positions (minimum 160,- €). Additional charge for each special colour on request There is no additonal charge for trim / printing gutter bleed. 3 Discounts: (within a 12 month period, starting from the plublication date of first ad): Frequency discount from 1/8 page Volume discount 3 or more insertions 3% 3 or more pages 5% 1 Advertising rates and formats (in €): 6 or more insertions 5% 6 or more pages 10% Format b/w 2c 4c 9 or more insertions 10% 9 or more pages 15% 12 or more insertions 15% 12 or more pages 18% 2nd + 4th cover page 10,190.- 18 or more insertions 18% 15 or more pages 20% 1/1 page 6,960.- 8,360.- 9,750.- 24 or more insertions 20% 18 or more pages 22% 36 or more insertions 22% 24 or more pages 25% 2/3 page vertical 4,740.- 5,690.- 6,640.- 2/3 page horizontal bound and loose inserts count as one page for volume discount A5 (junior page) 4,060.- 4,830.- 5,680.- individual calculation possible from € 130,000.- 1/2 page vertical 4 Classified advertisements: 3,600.- 4,310.- 5,040.- 1/2 page horizontal Job market: Recruitment ads: per mm b/w € 7.00 1/3 page vertical (Germany; double booking: discount of 50 % on the basic rate 2,420.- 2,910.- 3,390.- if a recruitment ad is booked in two consecutive issues.) 1/3 page horizontal Job market 1/4 page online: Markt&Technik Job, www.mut-job.de: details from page 24 1/4 page vertical 1,850.- 2,220.- 2,600.- 1/4 page horizontal mm ads: minimum size: 1-column/20 mm 1/6 page vertical Seminar ads: Format: 61 mm width x 80 mm height 1,240.- 1,490.- 1,740.- 1/6 page horizontal 5 Special ads: 1/8 page rates on pages 6 - 7 1/8 page vertical 950.- 1,140.- 1,330.- 6 Contakt: 1/8 page horizontal Consultation and booking: Martina Niekrawietz, International Account Manager, 1/16 page vertical 490.- 590.- 690.- mniekrawietz@weka-fachmedien.de per mm, 1-column 7.25 8.70 10.15 Digital data transfer: Veronika Stockmayr, vstockmayr@weka-fachmedien.de seminar ads 220.- 260.- 300.- Julia Hecker, jhecker@weka-fachmedien.de business portrait 1/4 page 980.- 7 Terms of payment: business portrait 1/2 page 1,960.- Bank details: HypoVereinsbank München, IBAN: DE37 7002 0270 0035 7049 81 · SWIFT (BIC): HYVEDEMMXXX VAT no. DE 811 190 616 · Direct debit 3 % discount – 2 % discount for advance payment within 8 days after date of invoice or net payment within 21 days of invoicing excluding VAT total circulation: 31,395 copies * not for special issues 4
Examples ad formats Markt&Technik (Smarter World: A4 format) Double page spread across gutter 1 1/2 pages across gutter 1 1/2 pages across gutter 1/1 page width x height width x height width x height width x height 460 x 297 mm u 345 x 297 mm u 460 x 143 mm u 230 x 297 mm u 310 x 260 mm 414 x 130 mm 195 x 260 mm 2/3 page 2/3 page junior page 1/2 page 1/2 page 1/3 page 1/3 page horizontal vertical width x height horizontal vertical horizontal vertical width x height width x height 168 x 205 mm u width x height width x height width x height width x height 230 x 198 mm u 150 x 297 mm u 145 x 190 mm 230 x 143 mm u 112 x 297 mm u 230 x 99 mm u 72 x 297 mm u 195 x 176 mm 127 x 260 mm 195 x 130 mm 95 x 260 mm 195 x 86 mm 61 x 260 mm 1/4 page 1/4 page vertical 1/6 page 1/6 page 1/8 page 1/8 page vertical island ad 1/16 page width x height width x height horizontal vertical width x height width x height width x height width x height 112 x 143 mm u 53 x 297 mm u width x height width x height 118 x 71 mm u 53 x 143 mm u 45 x 50 mm 45 x 65 mm 95 x 130 mm 45 x 260 mm 230 x 50 mm u 72 x 143 mm u 95 x 65 mm 45 x 130 mm 1/4 page 195 x 44 mm 61 x 130 mm 1/8 page horizontal horizontal u trim size: 5mm width x height width x height column widt: 45 mm 230 x 74 mm u 230 x 37 mm u 195 x 65 mm 195 x 33 mm 5
special ads media information 2018 special adverts loose inserts up to 25g (incl. postage) € 7,660.- split-run by zip-code or Nielsen areas € 260,- per thousand cover picture Trend-Guide cover picture Smarter split-run by qualified addresses incl. cover story World € 460,- per thousand Format: 230 mm x 190 mm incl. cover story and cover Minimum order sum € 650,- add bleed picture announcement on page 1 of Markt&Technik loose inserts from 25g on request € 10,400.- Format: 210 mm x 195 mm calculation run: 32,000 copies add bleed (no discounts) € 7,500.- bound inserts 2-pages (incl. postage) € 8,540.- (no discounts) 4-pages € 9,530.- 8-pages € 12,460.- 12-pages € 16,200.- others on request calculation run: 32,000 copies cover picture Quarterly cover picture Special / Distribution & Service Top Fokus / Main Topic cover picture Quarterly incl. story and cover picture incl. story and cover picture announcement on page 1 Delivery address for bound and loose inserts: announcement on page 1 Format: 230 mm x 230 mm L.N. Schaffrath DruckMedien GmbH & Co. KG, Format: 230 mm x 220 mm add bleed Marktweg 42-50, D-47608 Geldern add bleed € 6,900.- Delivery note: Please mark clearly “loose/bound € 7,500.- insert CUSTOMER, for Markt&Technik issue xy/2018 (no discounts) (no discounts) 6
Cover flap (1/2-page) Premium entry market incl. story overview € 12,680.- Logo or QR Code + colou- (no discounts) red entry print and online Format front page: € 390.- 110 mm x 235 mm Format back page: (no discounts) 110 mm x 297 mm Cover flap (2/3-page) incl. story and preparation € 17,940.- (no discounts) Indiviualized customer magazines Format front page: on request 168 mm x 235 mm Format back page: belly wrap 168 mm x 297 mm belly wrap € 13,830.- Snipe Ad and island ads incl. printing € 19,540.- Snipe Ad title Format: 540 mm x 100 mm Cover Ad Format: 60 mm x 50mm Barn door ad Format € 6,900.- barn door € 25,180.- 46 mm x 46 mm Snipe Ad contents Cover Gate Fold € 6,900.- Format: 60 mm x 60mm 3-pages € 20,570.- € 850.- Reverse Gate Fold without picture € 19,790.- Island ad contents Ibw Tip-on ads Product of the week € 28.00/mm (1-column) only in combination with 1/1 page - 4c no discounts about 650 characters plus € 39.00/mm image Tip-on postcards incl. postage: € 2,740.- Format (contents): mechanical processing: min. 1-column 50 mm 3 cm from gutter to centre € 1,690.- height, manual processing on request max. 1-column 80 mm (no discounts) height 7
Date/topics 2018 Issue Date of publi- Ad closing Main topics Top Focus e-kompakt Trade shows cation date (incl. market overviews) 1/2 Jan 8, 2018 Dec 20, 2017 Analysts‘ preview 2018 power supply industrial computers & embedded systems JANUARY 3 Jan 12, 2018 Dec 28, 2017 analog & power management ICs keys/switches/HMI heat management, cooling technology 4 Jan 19, 2018 Jan 5, 2018 SMT- & measurement relays batteries/accumulators/charging devices 5 Jan 12, 2018 passive components microcontrollers/processors/DSPs sensor technology Jan 26, 2018 Q1 Jan 12, 2018 Quarterly Distribution & Services 6 Feb 2, 2018 Jan 19, 2018 power semiconductors plug-in connectors & cables displays 7 Feb 9, 2018 Jan 26, 2018 industry 4.0 & internet of things LED/lighting power supply FebruarY 8 Feb 16, 2018 Feb 2, 2018 trade show guide: embedded world 2018 MES/ERP communication technology EMV trade show issue: EMV 2018 Duesseldorf, Feb 20 - 22, 2018 9 Feb 23, 2018 Feb 9, 2018 memory ICs identification systems/RFID medical electronics embedded world trade show issue: embedded world 2018 Nuremberg, Feb 27 - March 1, 2018 Application forum power supply Munich, Feb 21, 2018 10 Feb 16, 2018 distribution industry communications/ drive engineering Mar 2, 2018 industrial ethernet/field busses P&S 1 Feb 16, 2018 Production & Service conductor boards, manufacturing equipment, EMS 11 Feb 23, 2018 displays test & measurement analog & power management ICs SW 1 Mar 9, 2018 Feb 23, 2018 Smarter world smart power, smart industry, smart components, smart energy Energy Storage Europe Duesseldorf, Mar 13 - 15, 2018 TG 1 Mar 14, 2018 Feb 14, 2018 Trend-Guide: electromechanics & passive components MARCH joining technique, relays, keys/switches/HMI, heat management, cabinets, quartzes, transformers, condensers, inductors, market overviews 12 Mar 16, 2018 Mar 2, 2018 Special: power supply image processing built-in printer Light + Building trade show issue: Light + Building 2018 Frankfurt, March 18 - 23, 2018 13 Mar 23, 2018 Mar 9, 2018 safety & security EMV/ESD rail engineering review: embedded world 2018 14 Mar 29, 2018 Mar 15, 2018 sensor technology automotive optoelectronics call and includ ing re alysis impact an 8
TG 2 Apr 04, 2018 Mar 5, 2018 Trend-Guide: industry 4.0 & internet of things automation, sensor technology, electronics manufacturing, distribution, semiconductors, market overviews 15 Apr 6, 2018 Mar 21, 2018 communication technology oscilloscopes plug-in connectors & cables 16 Mar 28, 2018 3D printing conductor boards & agricultural engineering Apr 13, 2018 manufacturing technology APRIL Q2 Mar 28, 2018 Quarterly Distribution & Service 17 Apr 6, 2018 quartzes/oscillators/transmitters programmable logics cases & cabinets Hanover fair Apr 20, 2018 trade show issue: Hanover fair 2018 Hanover, Apr 23 - 27, 2018 SW 2 Apr 6, 2018 Smarter world smart power, smart automation/IoT, smart components, smart energy 18 Apr 27, 2018 Apr 13, 2018 MEMS power supply keys/switches/HMI TG 3 May 2, 2018 Apr 3, 2018 Trend-Guide: industrial computers & embedded systems embedded software and hardware, semiconductors, market overviews 19 May 4, 2018 Apr 19, 2018 industry communications/ displays passive components industrial ethernet/field busses MAY 20 May 11, 2018 Apr 25, 2018 LED/lighting analog & power management ICs starter kits and development systems 21 May 18, 2018 May 3, 2018 low power WANs safety & security image processing Smart Building Summit Special: plug-in connectors & cables Stuttgart, May 15 - 16, 2018 22 May 25, 2018 May 9, 2018 Special: automotive industry 4.0 & internet of things measurement 23 Jun 1, 2018 May 16, 2018 medical technology microcontrollers/Processors/DSPs power supply SMT Hybrid Packaging trade show issue: SMT Hybrid Packaging 2018 Nuremberg, June 5 - 7, 2018 trade show issue: PCIM 2018 PCIM Nuremberg, June 5 - 7, 2018 TG 4 Jun 6, 2018 May 4, 2018 Trend-Guide: distribution trends, service, business entries, market overviews 24 Jun 8, 2018 May 24, 2018 embedded computing power semiconductor displays TG 5 Jun 13, 2018 May 14, 2018 Trend-Guide: sensor technology trends, service and components for sensor systems, business entries, market overviews JUNE 25 Jun 1, 2018 EMV/ESD keys/switches/HMI quartzes/oscillators/transmitters Automatica trade show issue: Automatica 2018 Munich, Jun 19 - 22, 2018 Jun 15, 2018 SW 3 Jun 1, 2018 Smarter world smart power, smart automation/IoT, smart components, smart energy Intersolar Munich, Jun 20 - 22, 2018 26 Jun 22, 2018 Jun 8, 2018 heat management & cooling technology batteries/accumulators/charging identifikation systems/RFID SENSOR + TEST trade show issue: SENSOR + TEST 2018 devices Nuremberg, June 26 - 28, 2018 27 Jun 29, 2018 Jun 15, 2018 relays optoelectronics plug-in connectors & cables Application forum passive components Munich, Jun 27 - 28, 2018 subject to alterations 9
Date/topics 2018 Issue Publication date Ad closing Main topics Top Focus e-kompakt Trade shows date (incl. market overviews) 28 Jun 22, 2018 cases & cabinets test & measurement control technology Jul 6, 2018 P&S 2 Jun 22, 2018 Production & Service conductor boards, manufacturing equipment, EMS TG 6 Jul 11, 2018 Jun 13, 2018 Trend-Guide: power supply & power management AC/DC converters, DC/DC converters, power management, power electronics, battery charging ICs, market overviews 29 Jun 29, 2018 passive components 3D printing sensor technology Application forum JULY sensor technology Jul 13, 2018 Munich, July 11 - 12, 2018 Q3 Jun 29, 2018 Quarterly Distribution & Service 30 Jul 20, 2018 Jul 6, 2018 microcontrollers/processors/DSPs LED/lighting industrial computers & embedded systems 31 Jul 27, 2018 Jul 13, 2018 Special: industry 4.0 & internet of things displays heat management & cooling technology 32 Aug 3, 2018 Jul 20, 2018 agricultural engineering plug-in connectors & cables power semiconductors 33 Aug 10, 2018 Jul 27, 2018 keys/switches/HMI distribution: power UPS technology 34 Aug 17, 2018 Aug 2, 2018 Special: test & measurement automotive power supply AUGUST 35 Aug 9, 2018 image processing cases & cabinets microcontrollers/processors/DSPs Aug 24, 2018 P&S 3 Aug 9, 2018 Production & Service conductor boards, manufacturing equipment, EMS 36 Aug 31, 2018 Aug 17, 2018 analog & power management ICs heat management safety & security Special: Smarter Battery 37 Aug 24, 2018 Special: embedded computing relays quartzes/oscillators/transmitters Forum Safety & Security Sindelfingen, Sep 11 - 13, 2018 Sep 7, 2018 SW 4 Aug 24, 2018 Smarter World smart power, smart automation/IoT, smart energy, smart components September 38 Sep 14, 2018 Aug 31, 2018 starter kits & development tools industry 4.0 & internet of things plug-in connectors & cables InnoTrans trade show issue: InnoTrans Berlin, Sep 18 - 21, 2018 TG 7 Sep 19, 2018 Aug 22, 2018 electronica compass 2018 - official magazine in cooperation with Messe München 39 Sep 21, 2018 Sep 7, 2018 oscilloscopes passive components displays 40 Sep 28, 2018 Sep 14, 2018 Special: power supply sensor technology industry communications/ industrial ethernet/field busses 10
41 Oct 5, 2018 Sep 20, 2018 automotive microcontrollers/processors/DSPs keys/switches/HMI Motek trade show issue: Motek 2018 Stuttgart, Oct 8 - 11, 2018 42 Sep 27, 2018 identifikation systems/RFID coolers and fans test & measurement Oct 12, 2018 Q4 Sep 27, 2018 Quarterly Distribution & Service OCtober 43 Oct 19, 2018 Oct 5, 2018 Special: plug-in connectors & cables optoelectronics industrial computers & Forum Internet of Things embedded systems Munich, Oct 25, 2018 EMS Guide 2018 TG 8 Oct 24, 2018 Sep 25, 2018 trends, services, business entries, market overviews, employer register electronics manufacturing 44 Oct 26, 2018 Oct 12, 2018 industry 4.0 & internet of things analog & power management ICs conductor boards & Vision trade show issue: Vision 2018 manufacturing technology Stuttgart, Nov 6 - 8, 2018 45 Nov 2, 2018 Oct 18, 2018 batteries/accumulators/charging devices communication technology relays Application forum Special: obsolescence management Power Semiconductors trade show guide: electronica 2018 Munich, Nov 7 - 8, 2018 Industrial electronics - components and systems for industrial electronics TG 9 Nov 7, 2018 Oct 9, 2018 trade show guide SPS IPC Drives, industrial computers, semiconductors, automation, sensor technology, market overviews 46 Nov 9, 2018 Oct 25, 2018 trade show issue: electronica 2018 rail engineering cases & cabinets COMPAMED November trade show issue: COMPAMED 2018 Duesseldorf, Nov 12 - 15, 2018 electronica Munich, Nov 13 - 16, 2018 Nov 13 - 16, 2018 Oct 22, 2018 OFFICIAL SHOW DAILY for electronica 2018 47 Nov 2, 2018 Special: displays distribution: semiconductors passive components Nov 16, 2018 SW 5 Nov 2, 2018 Smarter world smart power, smart industry, smart components, smart energy 48 Nov 23, 2018 Nov 9, 2018 organic and printed electronics power supply sensor technology SPS IPC Drives trade show issue: SPS IPC Drives 2018 Nuremberg, Nov 27 - 29, 2018 49 Nov 16, 2018 industrial computers & embedded systems tools & development systems LED/lighting Nov 30, 2018 P&S 4 Nov 16, 2018 Production & Service conductor boards, manufacturing equipment, EMS DECEMBER Buyers Guide components 2019 TG 10 Dec 5, 2018 Nov 7, 2018 semiconductors, electromechanics, power supply, passive components, optoelectronics, market overviews 50 Dec 7, 2018 Nov 23, 2018 test & measurement power semiconductor HF components review: electronica 2018 51/52 Dec 14, 2018 Nov 30, 2018 semiconductor forum 2019 quartzes & oscillators plug-in connectors & cables subject to alterations 11
Circulation/distributi- on/technical data circulation/distribution analysis 2 1 Circulation audit: not for special issues 3.1 Structure of the domestic market circulation by Nielsen areas: Kiel 2 Circulation breakdown: copies per issue/annual average Rostock (July 1, 2016 to June 30, 2017) Nielsen 5+6 print run: 32,000 Nielsen 1 Bremen 4.3 % = 1,254 copies total circulation: 31,395 abroad: 1.913 8.3 % = 2,447 copies Berlin sold copies: 563 abroad: 75 subscriptions: 555 member copies: – Muenster retail sales: – Nielsen 2 other sales: 8 15.2 % = 4,489 copies Nielsen 7 Cologne 4.8 % = 1,429 copies controlled circulation: 30,832 Erfurt Dresden Frankfurt remainder, archive and 605 Koblenz voucher copies: Nielsen 3a 12.3 % = 3,618 copies Nuremberg Stuttgart Nielsen 4 32.7 % = 9,645 copies Nielsen 3b Freiburg Munich 22.4 % = 6,600 copies 3 Geographic circulation breakdown: economic region share of total circulation Summary of the survey methodology % copies 1. Methodology: Circulation breakdown by file analysis – census Germany 93.9 29,482 2. universe (domestic total circulation) 29.482 = 100% 3. Sample: Survey is based on total database Switzerland 3.0 956 4. Target person of survey: omitted Austria 2.7 861 5. Period of analysis: July 2017 6. Conduction of analysis: publisher other countries 0.3 96 The detailed survey methodology is published at www.next-community.de. total circulation 100.0 31,395 16
Technical data Technical data Loose inserts / bound inserts / tip-on ads / CDs Printing technique / processing Loose inserts: Cover: sheet-fed offset Minimum format: 105 mm width x 148 mm height Contents: web-fed offset Maximum format: 10 mm smaller than the magazine on each side Paper: 55 gr Holmen Plus 72 Minimum weight: 150 gsm for single leaf Processing: wire stitching Maximum weight: on request Format: trimmed format 230 mm x 297 mm Positioning: best possible add 5 mm per trimmed edge for bleed size type area: 195 mm x 260 mm loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing Please position all image elements 5 mm from the outer edges. We prefer non-separatet placement possibilities: print run, part of circulation by zip-codes or by qualified addresses single-page PDFs in the format V1.3 or V1.4. For detailed specifications please ask your contact person. Bound inserts: Veronika Stockmayr, vstockmayr@wekanet.de Extent: 4 pages (more on request) Minimum format: 105 mm width x 148 mm height Julia Hecker, jhecker@wekanet.de Maximum format: Format of the magazine file names should be given as in the example: customer_M&T_issue trimmed pages should have an additional 5 mm on each border to be cut off (for example: Lexware_M&T_1_18) Minimum weight: for 4-pages products 100 gsm bound inserts must be folded and delivered in uncut format and be adapted for Proof mechanical processing Contents: Content proofs must be delivered in 4c based on the standard ”PSO_INP_ Paper_eci.icc” for offset printing. Tip-on ads: folded products must be close to the gutter and be adapted for mechanical processing Cover: Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci. positioning and formats on request icc” for offset printing, unless we may not print your ad. The appropriate placement possibilities: print run and part of circulation of the tip-on inserts by zip codes profiles may be downloaded at www.eci.org. Small tone value variations may occur (tolerance range due to the web offset printing process. CD: Positioning on request. In multi-colour print black full tone areas should have a 40% cyan to give a rich black. FTP access: on request Delivery date and address for bound inserts, loose inserts and tip-on ads: For dates and terms please ask your contact person. L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for Markt&Technik-issue xy/2018“ 17
markt-technik.de Media informationen 2018 Newsletter: schedule 2018 Newsletter advertising JanuarY MaY Aug 23, 18 cases & cabinets Premium Leaderboard 2,890.- Jan 09, 18 power supply May 08, 18 topic newsletter: industrial computers & Aug 28, 18 image processing embedded systems Jan 16, 18 keys/switches/HMI September May 15, 18 analog & power management ICs Jan 18, 18 industrial computers & embedded systems Sep 04, 18 agricultural engineering May 22, 18 power supply Jan 23, 18 plug-in connectors & cables Sep 06, 18 plug-in connectors & cables May 24, 18 cases & cabinets Jan 30, 18 batteries/accumulators/charging devices Sep 11, 18 relays Premium placement May 29, 18 plug-in connectors & cables below editorial FebruarY Sep 18, 18 industry 4.0 & internet of things JunE 2,890.- Feb 01, 18 sensor technology Sep 20, 18 starter kits & development tools Jun 05, 18 topics newsletter: distribution Position 1 + 2 Feb 06, 18 microcontrollers/processors/DSPs Sep 25, 18 power semiconductors Jun 12, 18 safety & security inside the editorial messages Feb 13, 18 analog & power management ICs OCTober 2,490.- Jun 14, 18 topic newsletter: sensor technology Feb 15, 18 test & measurement Oct 02, 18 power supply Position 3 Native Ad Jun 19, 18 rail engineering end of newsletters Feb 20, 18 industry 4.0 & internet of things € 380,- Oct 04, 18 analog & power management ICs Jun 26, 18 optoelectronics 1,890.- MArCH Oct 09, 18 heat management & cooling technology Jun 28, 18 quartzes/oscillators/transmitters Mar 06, 18 LED/lighting Oct 16, 18 displays Ad Words Ad Words Medium JulY example placement example placement Mar 13,Rectangle 18 identification systems/RFID Oct 18, 18 distribution 500.- 500.- € 380,- Jul 03, 18 microcontrollers/processors/DSPs Mar 15, 18 topic newsletter: electromechanics & Oct 23, 18 topic newsletter EMS passive components Jul 10, 18 topic newsletter: power supply & power Oct 30, 18 industrial computers & embedded systems management Appointment Mar 20, 18 displays November 490.- Jul 12, 18 test & measurement Mar 27, 18 image processing Nov 06, 18 topic newsletter: industrial electronics Jul 17, 18 conductor boards & manufacturing technology Mar 29, 18 power supply Nov 20, 18 microcontrollers/processors/DSPs Jul 24, 18 passive components April DeCember Jul 26, 18 LED/lighting Apr 03, 18 topic newsletter: Dec 04, 18 image processing industry 4.0 & internet of things Jul 31, 18 communication technology Dec 11, 18 power supply Apr 10, 18 sensor technology August Dec 13, 18 test & measurement Apr 12, 18 3D printing Flashbar € 470,- Aug 07, 18 displays Dec 18, 18 power semiconductors Apr 17, 18 test & measurement Aug 09, 18 heat management & cooling technology Exclusive sponsoring Apr 24, 18 microcontrollers/processors/DSPs Aug 14, 18 industrial computers & embedded systems 6,370.- (no discounts) Einen Showroom mit allen unseren Apr 26, 18 plug-in connectors & cables Aug 21, 18 keys/switches/HMI Online-Werbeformen finden Sie unter www.elektroniknet.de/media/showroom Further information and advertising possibilities as well as detailed technical specifications can be found in the media data of elektroniknet.de. Also available online at www.weka-fachmedien.de/media/mediadaten-englisch/ and in the 21 showroom: www.elektroniknet.de/media/showroom
M&T JOB excitING, events, general terms and conditions Home page promotion Your company logo appears on the front page, linked to a more detailed company portrait and all your open positions. (via automatic import from your Website *) Premium employer with link to a company portrait Are you looking for the best engineers and experienced and job advertisements on mut-job.de executives in the electronics and electrical engineering industries? You want to position your company as an attractive employer Duration 3 months 6 months 12 months at your right target group? up to 5 vacancies 2,500.- Euro 4,000.- Euro 7,000.- Euro With Markt&Technik Job powered by SchuhEder Consulting, up to 10 vacancies 3,500.- Euro 5,000.- Euro 8,000.- Euro you gain access to your target group in the electronics industry. up to 50 vacancies 4,500.- Euro 6,000.- Euro 9,000.- Euro Without wasted coverage! more than 50 vacancies 5,500.- Euro 7,000.- Euro 10,000.- Euro Prices are exclusive of applicable VAT. Prices are not discountable. Booking information at www.mut-job.de Markt&Technik Job – The career portal for the electronics industry. *) only possible if the technical requirements are met. For the automatic import of your recruit- Richard-Reitzner-Allee 2, 85540 Haar ment ads, we need them in the form of an XML Feed. Adjustments by our IT service provider will be charged separately if required. 24
Online placement of your recruitment Ads Using Trade Fairs as a STANDARD: 490.00 Euro recruitment medium. The Ad will appear optimally placed and linked to the appropriate category for Trade Fairs are perfect for finding new employees. 60 days. If the position is not filled by then, we will extend the duration - without additional costs - for another 60 days (including Ad optimization). Inform trade fair visitors about specific and exciting positions in your company! INDIVIDUAL: price on demand mut-job.de offers you the ideal environment to address visitors to the We will jointly discuss how your job posting can be optimized in connection with leading trade fairs in the field of electronics and electrical engineering: targeted activity such as – print media, special newsletter, trade fair support and social media. Online job advertisement on mut-job.de Employer Portrait. Your company‘s business card. Exploit coverage. Professional and long-term employer branding is just as important to your Reach your target group. company as the careful targeting of your job advertisements. Especially in the With Markt&Technik Job, you gain access to your target group in the German electronics industry - where there is almost full employment - you gain a electronics industry. Without wasted coverage! decisive advantage over your competitors through a good employer branding. Markt&Technik Job reaches thousands of engineers and technicians in the field of electronics and electrical engineering throughout Germany. Average number of visitors per month: 50,000 PREMIUM EMPLOYER PORTRAIT: 990.00 Euro Average number of page views per month: 90,000 + duration: 12 months + detailed company profile on www.mut-job.de Cooperation partner: + allocation by sector SchuhEder Consulting, Karl-Böhm-Straße 109, 85598 Baldham + 1 cover picture + up to 8 company photos + linking with job offers possible 25
M&T JOB excitING, events, general terms and conditions Employer storytelling by »Markt&Technik ExcitING« is • credible and modern • also distributed via social media • designed according to customer requirements: text, • online at www.markt-technik.de video, infographic, photo galleries on • good for campaigns and new ideas like the „Employer markt-technik.de/Karriere and/or in Markt&Technik. Pitch“ (video to present yourself as an employer, inclu- • creative for new themes to authentically report on ding reader vote) engineering jobs. • additionally bookable on www.mut-job.de • perfect for a custom infographic to show all the employer advantages at a glance. Offer modules ExcitING article: Video production: • Telephone briefing for Employer Branding/ • Telephone briefing There are no „good“ employers - nor „bad“ employers, but only those that are Storytelling • Max. 4 hours shooting time with a cameraman and an editor more suitable or less suitable. In order to make things easier for potential appli- • Max. 4 hours interview, research with an editor • (including camera and sound for web quality) cants, Markt&Technik helps companies become transparent. • Article creation up to customer acceptance • Postproduction up to customer acceptance »excitING« is a new, company sponsored category in Markt&Technik and on • Travel costs up to 50 km free, then 30 cents for film with max. 5 minutes in length markt-technik.de. Journalistically written as a text, as individual infographic or per km • Travel costs up to 50 km free, then 30 cents per km via video. • Publication in Markt&Technik 2,490 Euro The editors present employers based on their individual corporate cultures. (reach K1: 108,000) Video: • Publication on www.markt-technik.de Instead of exchangeable coverage, excitING offers authentic employer • Publication in the Media library of the communication, written journalistically, filmed or designed as infographic by • Publication in the Newsletter (circulation: 33,000) Business-network elektroniknet.de Markt&Technik. Whole page: 4,500 Euro • Promotion of the video in a newsletter Double page: 7,900 Euro 1,750 Euro Prices not discountable 26
Banner advertising Newsletter advertising Employer directory Super-/Leaderboard € 320.-/€ 250.- Premium Leaderboard 2,890.- Wide Skyscraper 1 Wide Skyscraper 1 € 160.- € 160.- Tape Ad € 160.- Pushdown € 380.- Billboard € 380.- Premium placement below editorial 2,890.- Rectangle 300 x 200 € 190.- Position 1 + 2 WideSkyscraper 2 inside the editorial messages 2,490.- € 80.- Position 3 end of newsletters 1,890.- Ad Words Ad Words Benefit from the interactive employer directories in Markt&Technik and on example placement example placement 390.- 390.- markt-technik.de with comprehensive search and selection functions and Medium evaluate your entry! Rectangle/ Native Ad Your premium listing includes: € 380.- • your logo or QR code (file format: JPEG, PNG) • color highlighting of your entry • top position above the alphabet (online only) Price per employer overview: € 390.- Online only: € 200.- (not discountable) 470,508 m provider logos in the Displays of premiu market overviews Exclusive sponsoring 6 – August 2017 Flashbar € 470.- 5,350.- (no discounts) Period: September 201STAT source: OM 27
Events AGB Feb 21, 2018, Munich Your event partner You want to meet your target group personally? Then the events of the Markt&Technik are just right for you. May 15–16, 2018, Stuttgart Experts meets Experts is the motto May 17, 2018, Stuttgart Visionary keynotes, technically profound lectures, lively networking and perfect catering and ambience form the framework of the Markt&Technik events. Jun 27–28, 2018, Munich How can you participate? as a speaker with an interesting lecture as an exhibitor with your portfolio and advice Jul 11–12, 2018, Munich as a sponsor with your marketing message in all common options We also offer customized events - the Exclusive-Package includes: Sep 11–13, 2018, Sindelfingen programming speaker selection from a top-class network October 2018 organization and realization of the exclusive event crossmedia marketing of the event Oct 25, 2018, Munich Give us a call and be part of the community! Nov 07–08, 2018, Munich Contact: Corina Prell, Sales Manager Events, Phone: +49 89 25556-1393, E-mail: cprell@weka-fachmedien.de Nov 27–28, 2018, Nuremberg 18
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2017) 1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online will abide by the applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines responsibility on their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German 2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, that is unless the publisher expressly agrees to them. processing and use of personal data. 3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. of payment (abatement) or cancellation of the order (redhibitory action). 4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail. 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should sub- 5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising sequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the action). advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; other- 6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with wise a warranty claim may no longer be enforced. advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or 7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract. is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses espe- place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in cially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. for injury to life, body or health the publisher is liable according to statutory provisions. 8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of such claims, that is unless they are founded on claims of deliberate negligence. of appearance of online advertising for technical or other comprehensible reasons. 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all 9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties. insertion of the online advertising immediately after receipt of the cancellation. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement. 10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for ad- shorter term the publisher is entitled to bill the following costs: vertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the - 50% of the net value of the order for cancellation within one week of the commencement of insertion; publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks. online advertising. The price of online advertising already inserted will also be billed. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed Cancellation terms print: Cancellation is possible free of charge until the ad closing date. in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number 11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon latest. non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between 12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the discount granted and that corresponding to the actual quantity. the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execu- specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being tion of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for the publisher by the word „Anzeige“ [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify payment, before publishing any further advertisements. it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from the editorial content to make its advertising nature plain. 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, 13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the publisher of the publication and distribution of the advertisement. technical specifications of the publisher, punctually for the print copy deadline. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and 14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or for four weeks. Letters that are not collected during this time are destroyed. video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the mechanical reproduction rights in Germany] or other copyright associations and/or owners. sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such 15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination 16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount. are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After remo- to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color val of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, implementation within the usual tolerances. or wholly or partly withdraw from the contract. The client has no right to claims for compensation. 17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client alterations to this clause. making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and condi- of such computer viruses being infiltrated by the client. tions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term 18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. and condition now considered inoperative. 19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of possesses an office or a habitual residence in the Federal Republic of Germany. the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled International Sale of Goods. to raise any claims for an inadequate impression and/or poor insertion. 20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distri- bution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material. 19
Markt&Technik, the independent weekly trade journal for electronics, and many trend guides Media Markt&Technik Your crossmedia Richard-Reitzner-Allee 2 brand D-85540 Haar Phone +49 89 25556-1376 The up-to-date web service Fax +49 89 25556-1651 Customized Publishing markt-technik.de and the E-mail: media@markt-technik.de newsletter markt-technik.de www.markt-technik.de www.weka-fachmedien.de Successful events
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