Retail Advertising Rates - herald-tribune media group

Page created by Peter Armstrong
 
CONTINUE READING
Retail Advertising Rates - herald-tribune media group
Retail Advertising Rates
herald-tribune media group

              Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)   1
Retail Advertising Rates - herald-tribune media group
Reach nearly 300,000 adults each week
               with Herald-Tribune media!

                                The Herald-Tribune Media Group
                         is the primary source of news and information
                         in one of America’s wealthiest metro markets.
                With more than 700,000 people, Sarasota/Bradenton/Venice is Florida’s fifth largest market. It is the
                wealthiest of the state’s Top 10 markets and one of the 20 wealthiest major markets in the country.*
                It also is the nation’s oldest major metro market, but in the last five years, it has added children
                faster than retirees.

                The way to capture this dynamic, lucrative market is with the Herald-Tribune Media Group. Herald-
                Tribune media reach three out of four adults between Tampa Bay and Charlotte Harbor.

                • T he Herald-Tribune, our daily newspaper, has a circulation of 65,490 daily and 84,851 Sunday,
                  more than all other newspapers in the market combined.

                • In peak season your ad is delivered to more than 92,000 readers daily and more than 120,000
                  on Sunday.

                • HeraldTribune.com, our Internet site, attracts 900,000 unique visitors a month,
                   and generates more than 7.2 million page views, making it the market’s most popular local
                   media Internet site.

                In print or online, the Herald-Tribune Media Group lets you own one of the finest markets in Florida.

                Sources: Scarborough Research 2014; Alliance for Audited Media 2013: Omniture 2014
                *Markets of 500,000 people or more.

2   Rates may also be viewed at HeraldTribuneMediaSource.com
Retail Advertising Rates - herald-tribune media group
MANATEE COUNTY
                                                                                                        75

                                        275
                                                                                                                                                                                   34219

                                                                                                                           301   Parrish
                                                                     41
                                                                          34221     75

                   34217                               Palmetto
                               34209                                   34222
        Anna                                                                                                                          34212
                              Manatee Ave.
        Maria                                        34205                                                                       64
        Island
                               Bradenton                         41               34208                                                                                                    64

                                Cortez Rd.
                                                 26th St. W.
                     34215                                                                                                             34211
                                    34210                       70
                                                                            301      34203

                                       34207
                                                                       34243                                                            34202                        70
                                                                               Tallevast Rd.
                                                               41                                             34201
                                                                                                                                      Lakewood Ranch
                                                                                       Lockwood Ridge
                                                                 University Pky.                                                                                                                                                34251
                  Longboat Key                                                                                                               SARASOTA COUNTY
                                                                            34234
                                                Sarasota
                               34228                                                                     34235        75
                                                                                                                                                                     34240
                                                                                                         17th St.
                                                               34236           34237                                                                           780
                                                                                                        Fruitville Rd.

                                                                                                          34232
                              St. Armands Key                                34239
                                                                                                                                                                                                                                                             70
                                              Lido Key                                           Bee Ridge Rd.
                                                                             41
                                                                                     Beneva Rd.

                                                                                                          34233
                                                34242                       34231
                                               Siesta Key                                           Clark Rd.

                                                                                                          34238                                           72

                                                                                                                      75

                             Gulf of                                                                     Osprey
                                                                                                                                                                           34241

                             Mexico
                                                                                                34229
                                                                                                                                                                                                                                                   72
                                                                                                         41         681
                                                               Blackburn Pt. Rd.
                                                                                                                                      34275
                                                                                                                 Laurel
                                                                                                                  Laurel Rd.

                                                                                                                    Nokomis
                                                                               Casey Key                                                                                                               North Port
                                                                                                                           Venice Ave.                                                                              34286
                                                                                                                                                                                                                                                   75
                                                                                                                                        Jacaranda Blvd.

                                                                                                                    Venice                                      34292                   34291

                                                                                                                                                                                                                            Toledo Blade Blvd.
                                                                                                                                                                                                                                                 34289
                                                                                                               34285
                                                                                                                                                           Center Rd.                                      lvd.
                                                                                                                                                                                                      ter B
                                                                                                                                                                                       34287
                                                                                                                                                                                                 Sum

                                                                                                                                                               41                                                                                        34288

                                                                                                                                         34293
                                                                                                                                                                              777
                                                                                                                                                                                                                        CHARLOTTE COUNTY
                                                                                                                                           776                                                        El Jobean
                                                                                                                                                                                                       33953        776

                                                                                                                                                                34223

                       Sarasota/
                       Bradenton/                                                                                                                                            776
                                                                                                                                                                                       Englewood
                                                                                                                           Manasota Key
                       Venice Market                                                                                                                                 775
                                                                                                                                                                           34224

                                                                                                                                                                               Rotonda
                                                                                                                                                                                                                  33981
                                                                                                                                                                                    33947

                                                                                                                                                                                                771

                                                                                                                                                                                            Cape Haze
            Circulation by Advertising Zones                                                                                                                                                                    33946

                                 Annual Average                                Peak Season
                                Daily      Sunday                         Daily         Sunday
  Manatee                     13,702      16,396                       17,201                22,189                                                                  Boca Grande
  Sarasota                    31,961      38,696                       43,065                54,822                                                                            33921

  Venice / South              20,451      25,037                       30,322                39,402                                                                                                                       Scale In Miles

  Total Circulation           65,490      84,851                       92,255                120,267
                                                                                                                                                                                                 0                                                 5              10
Source: Alliance for Audited Media for 52 weeks ending 12/31/13, Herald-Tribune internal reporting.

                                                      Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)                                                                                                      3
Retail Advertising Rates - herald-tribune media group
Full Run ad sizes And Rates

            DOMINANCE

             Full Page                   3/4 Page                   2/3 Page Tall                2/3 Page vert.              2/3 Page HorZ.
              6 col. x 21"               6 col. x 15.75"              5 col. x 17.5"                4 col. x 21"                  6 col. x 14"
               Full Run                     Full Run                    Full Run                     Full Run                      Full Run
Mon-Wed       $10,866.40                   $8,981.28                   $9,450.00                    $8,173.87                     $8,173.87
Thurs-Sat     $11,757.31                   $9,699.78                  $10,206.00                    $8,827.78                     $8,827.78
Sunday        $13,281.41                  $10,957.16                  $11,529.00                    $9,972.12                     $9,972.12

Ad Units > 1/2 page
DOMINANCE ad units are designed for advertisers seeking maximum visibility within the newspaper and on the page.
These units are ideal for announcing unique events, reinforcing marketplace status or driving maximum response in a short time.
Be sure your ad copy is well organized and easy to follow.
For best results, DOMINANCE ad units should run 2 - 3 times in a 7-day period.
Suggested for: Huge Announcements; Big Sales; Direct Response; Grand Openings

            identity

            1/2 vertical                  1/2 Tall                1/2 horizontal                   2/5 Page
              3 col. x 21"               4 col. x 15.75"               6 col. x 10.5"               4 col. x 14"
               Full Run                    Full Run                      Full Run                    Full Run
Mon-Wed       $6,368.54                   $6,368.54                     $6,368.54                   $5,721.41
Thurs-Sat     $6,878.03                   $6,878.03                     $6,878.03                   $6,179.12
Sunday        $7,769.62                   $7,769.62                     $7,769.62                   $6,980.12

                                                                                            Ad Units >1/4 -
Retail Advertising Rates - herald-tribune media group
Impression
                                                                                                                Ad Units
                                                                                                                1/8 -1/4 page
                                                                                                                IMPRESSION ad units are
                                                                                                                designed for advertisers
                                                                                                                seeking to optimize reach
                                                                                                                and frequency.
                                                                                                                These units are ideal for
                                                                                                                building and maintaining
             1/4 vertical       1/4 horizontal                 1/5 Page                  1/6 vertical           awareness.
               3 col. x 10.5"       4 col. x 7"                3 col. x 8.75"                3 col. x 7"
                 Full Run            Full Run                    Full Run                     Full Run          These units provide sufficient
Mon-Wed         $3,303.34           $2,942.35                   $2,761.29                    $2,215.84          space for a complete message
Thurs-Sat       $3,567.61           $3,177.74                   $2,982.19                    $2,393.10          at low cost for consistent
Sunday          $4,030.08           $3,589.67                   $3,368.77                    $2,703.32          response.
                                                                                                                For best results, IMPRESSION
                                                                                                                ad units should run 3 - 5 times
                                                                                                                in a 7-day period.
                                                                                                                Suggested for: Image
                                                                                                                Branding; Small Business;
                                                                                                                Health Care

            1/6 horizontal        1/6 Banner                   1/7 Page                    1/8 Page
               4 col. x 5.25"      6 col. x 3.5"               2 col. x 8.75"               3 col. x 5.25"
                 Full Run           Full Run                     Full Run                     Full Run
Mon-Wed         $2,215.84          $2,215.84                    $1,848.42                    $1,665.28
Thurs-Sat       $2,393.10          $2,393.10                    $1,996.29                    $1,798.50
Sunday          $2,703.32          $2,703.32                    $2,255.07                    $2,031.64

            Awareness
                                                                                                                Small Ad Units
                                                                                                                AWARENESS ad units
                                                                                                                are designed for advertisers
                                                                                                                seeking to maximize
                                                                                                                long-term awareness
                                                                                                                and reach.
                                                                                                                These units are ideal for
                                                                                                                businesses where top-of-mind
                 eight           six vertical             six horizontal                     four               awareness is critical in a short
                2 col. x 7"        2 col. x 5.25"              3 col. x 3.5"               2 col. x 3.5"        decision-making period.
                 Full Run            Full Run                   Full Run                    Full Run            The abbreviated ad content
Mon-Wed         $1,481.76           $1,112.45                  $1,112.45                    $741.64             allows limited copy changes
Thurs-Sat       $1,600.30           $1,201.45                  $1,201.45                    $800.97
Sunday          $1,807.75           $1,357.19                  $1,357.19                    $904.80
                                                                                                                and is designed to create a
                                                                                                                compelling call to action.
                                                                                                                For best results, AWARENESS
                                                                                                                ad units should run 4 - 7 times
                                                                                                                in a 7-day period.
                                                                                                                Suggested for: Repair &
                                                                                                                Service; Restaurants; Notices

                three           two vertical             two Horizontal                       one
               1 col. x 5.25"      1 col. x 3.5"               2 col. x 1.75"              1 col. x 1.75"
                 Full Run           Full Run                     Full Run                    Full Run
Mon-Wed          $556.79            $371.20                      $371.20                     $185.60
Thurs-Sat        $601.34            $400.89                      $400.89                     $200.45
Sunday           $679.29            $452.86                      $452.86                     $226.43

                                  Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)   5
Retail Advertising Rates - herald-tribune media group
Rates for                                                                          Determine your annual
non-modular ad sizes                                                               spending level
                                                                                    Commitment                            % Discount
Rates listed are non-contract, per column inch.                                    	Level                                off Base Rate
                                                                                                 $1,000                      10.00%
                Full Run       Sarasota        Venice/South       Manatee
                                                                                                 $1,200                      10.75%
Mon-Wed          108.00         72.36             28.08            6.48
                                                                                                 $1,500                      11.50%
Thurs-Sat        116.64            78.15          30.33               7.00                       $1,750                      12.25%
                                                                                                 $2,100                      13.00%
Sunday           131.76            88.28          34.26               7.91
                                                                                                 $2,500                      13.75%
                                                                                                 $3,000                      14.50%
                                                                                                 $3,600                      15.25%
                                                                                                 $4,500                      16.00%
modular ad sizes                                                                                 $5,500                      16.75%
The Herald-Tribune employs modular ad sizing, with logical page                                  $6,500                      17.50%
portions, such as full, half, quarter, eighth, etc.                                              $7,500                      18.25%
                                                                                                 $9,000                      19.00%
Discounts encourage you to take advantage of our design and                                     $11,000                      19.75%
are reflected in pricing shown on pages 4, 5 and 9.
                                                                                                $13,000                      20.50%
                                                                                                $15,500                      21.25%
                                                                                                $18,500                      22.00%
                                                                                                $22,500                      22.75%
                                                                                                $27,000                      23.50%
                                                                                                $32,000                      24.25%
Calculate Your Options                                                                          $39,000                      25.00%
A. Base rate                                              $______________                       $47,000                      25.75%
(from charts on pages 4 and 5)                                                                  $56,000                      26.50%
                                                                                                $67,000                      27.25%
                                                                                                $80,000                      28.00%
B. Annual discount ______%                 –              $______________                      $100,000                      28.75%
(from chart, on right)                                                                         $115,000                      29.50%
                                                                                               $140,000                      30.25%
                                                                                               $165,000                      31.00%
                         Subtotal                         $______________                      $200,000                      31.75%
                                                                                               $250,000                      32.50%
                                                                                               $300,000                      33.25%
C. Frequency discount _____%               –              $______________                      $350,000                      34.00%
(from chart, bottom right)                                (Deduct from Subtotal)               $450,000                      34.75%
                                                                                               $500,000                      35.50%
D. Color                                   +              $______________
(Color is charged at 10%
of your base rate (A.), per day.
Minimum charge is $150.
                                                                                   Frequency Discounts
Limited availability.)                                                             An advertiser who publishes two or more ads within a 7-day
                                                                                   period will receive the following discount off of each ad.
                                                                                   To qualify, ads must be scheduled on the same order with no
Total for one ad                                          $______________          size, copy or zone changes.

                                                                                              Frequency                     % Discount
                                                                                                    1x                           0%
                                                                                                    2x                          20%
                                                                                                    3x                          25%
                                                                                                    4x                          30%
                                                                                                    5x                          35%
                                                                                                    6x                          40%
                                                                                                    7x                          45%

6      Rates may also be viewed at HeraldTribuneMediaSource.com
Retail Advertising Rates - herald-tribune media group
Color Rates                                                                       Special Days/Pages/Features
Due to high demand for color, availability may be limited and                     Sunday. . . . . . . . . . . . . . . . Comics, Real Estate, Arts, Parade Magazine
subject to press capacity. Minimum charge is $150. Color is
charged at 10% of base rate, per day.                                             Monday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Business Weekly

All standard colors and blends shown in the Newspaper                             Tuesday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Health+Fitness
Association of America (NAA), Ad-Litho Guide, Ad Pro, Ad/Flex
ROP Newspaper Color Ink Book, Vol. 8, are available. Other colors                 Wednesday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Food & Wine
subject to additional charges. No minimum size for color ads.
See “Specifications” on page 12 for color printing guidelines.                    Thursday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Ticket

                                                                                  Friday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . at home

                                                                                  Saturday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Estate

Closing Times / Deadlines
Display Advertising*

Advertisement  Space    Copy Due                                                                                                                                      Copy Due
Publishes     Deadline Show Proof                                                                                                                                No Proof & Electronic
Monday                                          Friday 10 am                                Thursday noon                                                             Friday noon
 Business Weekly                               Thursday noon                                Thursday noon                                                           Thursday noon
Tuesday                                          Friday noon                                Thursday noon                                                             Friday noon
 Health+Fitness                                  Friday noon                                Thursday noon                                                             Friday noon
Wednesday                                       Monday noon                                   Friday noon                                                            Monday noon
 Food & Wine                                    Monday noon                                   Friday noon                                                            Monday noon
 H-T Select                                    Thursday 5 pm                                Thursday noon                                                             Friday noon
Thursday                                        Monday 4 pm                                  Monday noon                                                             Tuesday noon
 Ticket                                         Monday 4 pm                                  Monday noon                                                             Tuesday noon
Friday                                          Tuesday 4 pm                                 Tuesday noon                                                         Wednesday noon
 at home                                        Tuesday 4 pm                                 Tuesday noon                                                         Wednesday noon
Saturday                                       Thursday 10 am                             Wednesday noon                                                            Thursday noon
 Real Estate                                    Tuesday 4 pm                                 Tuesday noon                                                         Wednesday noon
Sunday                                         Thursday noon                              Wednesday noon                                                            Thursday noon
 Real Estate                                  Wednesday 4 pm                                 Tuesday noon                                                         Wednesday noon
 Yes!                                          Monday 10 am                                  Monday noon                                                             Tuesday noon
 Comics                                         16 days prior                                 16 days prior                                                           16 days prior
*Holiday Deadlines will be advanced by one or more days.

                                            Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)                                              7
Retail Advertising Rates - herald-tribune media group
Weekly tabloids

at home                                                          Health+Fitness
Published every Friday. For the most discriminating customers    Published every Tuesday. Target active and health-conscious
engaged in home fashions, outdoor living and gardening.          consumers reading about health, fitness and nutrition.

Business Weekly                                                  Saturday Real Estate
Published every Monday. Promote your products                    Published every Saturday. Your weekly Saturday walk-through for
and services to readers interested in local business, banking,   everyone involved in today’s local market. Homes for sale, rentals,
real estate, stocks and technology.                              financing and neighborhood trends.

Food & Wine                                                      Ticket
Published every Wednesday. From dining out to eating in,         Published every Thursday. Your weekly guide to local
readers are affluent food and wine lovers.                       entertainment, movies and restaurants. Also distributed in high
                                                                 traffic locations, therefore available every day of the week.

8    Rates may also be viewed at HeraldTribuneMediaSource.com
Retail Advertising Rates - herald-tribune media group
Tabloid ad sizes And Rates
These units are used for all tabloid newspaper sections shown below.
Frequency discounts available, contact your Herald-Tribune Media Group marketing consultant.
Add $75.00 per day for process color.

                          Full Page                            1/2 Page Horizontal                      1/2 Page Vertical
                           4 col. x 9.762"                              4 col. x 4.812"                        2 col. x 9.762"
at home                     $1,099.00                                     $659.00                                $659.00
Business Weekly             $1,099.00                                     $659.00                                $659.00
Food & Wine                 $1,099.00                                     $659.00                                $659.00
Health & Fitness            $1,099.00                                     $659.00                                $659.00
Saturday Real Estate        $1,099.00                                     $659.00                                $659.00
Ticket                      $1,599.00                                     $839.00                                $839.00

                           1/4 Page                            1/8 Page Horizontal
                           2 col. x 4.812"                              2 col. x 2.312"
at home                      $399.00                                      $229.00
Business Weekly              $399.00                                      $229.00
Food & Wine                  $399.00                                      $229.00
Health & Fitness             $399.00                                      $229.00
Saturday Real Estate         $399.00                                      $229.00
Ticket                       $469.00                                      $269.00

                       1/8 Page Vertical                               1/16 Page
                           1 col. x 4.812"                              1 col. x 2.312"
at home                      $229.00                                      $139.00
Business Weekly              $229.00                                      $139.00
Food & Wine                  $229.00                                      $139.00
Health & Fitness             $229.00                                      $139.00
Saturday Real Estate         $229.00                                      $139.00
Ticket                       $269.00                                      $149.00

                                             Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)   9
Retail Advertising Rates - herald-tribune media group
Magazines

 Better Living
 January 2013                         betterliving.com

 It’s
 never
 too late
 Cultivating relationships
 later in life
 +ADMIT IT BOOMERS:                       WHE
 YOU’RE OLD                           SHOU N
                                      TAKE
                                           LD YO
                                           SOCI
                                                 U
                                       SECURI AL
 + MYTHS ABOUT
 FLU SHOTS
                      + GIVE YOUR            TY?
                      PC A FACELIFT

                                                                           2014|2015   S E R V I N G O U R C O M M U N I T Y S I N C E 19 9 1

                                                                               Physician
                                                                               Guide

                                                                          YOUR ORIGINAL RESOURCE
                                                                          FOR MEDICAL PROVIDERS
                                                                          AND SERVICES

                                                                                  SARASOTA AND MANATEE COUNTIES

Better Living                                                        Hurricane Guide
Published quarterly, Better Living is dedicated to active seniors    Published at the start of Hurricane season, the annual guide to
making the most of Gulf Coast living.                                surviving severe weather on the Gulf Coast.

Dining Guide                                                         Physician Guide
Published three times each year, Dining Guide features               Published in September, this annual supplement serves as the
articles covering restaurant trends and talents that define          premiere physician reference guide enhanced by an online
our area’s cuisine.                                                  edition that includes hot links to physicians’ websites.

Golf & Leisure                                                       Style
The area’s premier annual golf publication. Golf & Leisure           Style is delivered on the first Sunday of each month to the finest
provides listings to help golfers make informed decisions on         neighborhoods in the market as well as to select retail shops and
where to play their next round and articles that explore some of     newsstands. Online at HeraldTribune.com/Style.
the newest golfing trends.
                                                                     Ticket+
Gulf Coast Welcome                                                   Ticket+ touts area hot spots, attractions and destinations …
Gulf Coast Welcome is an annual guide to the Sarasota/               a must-see pub to reach thousands of visitors to the Sarasota/
Bradenton/Venice area designed for newcomers. Distributed            Bradenton/Venice area.
year round and mailed monthly to new residents.

10        Rates may also be viewed at HeraldTribuneMediaSource.com
Comics                                                                         Front-page banners
                                                                               Impact your customers from the front page of the
Flysheet        Inside (2 pages)		             $3,495                          Herald-Tribune.
Spadea         Outside (2 pages)		             $3,995
Deadline 15 business days prior to insertion date for space and copy.          Size 6 col. x 2"
Frequency discounts available.                                                 Contract required.

                                                                               A Section                      52x               26x               13x

Special Rates                                                                  Sunday                       $1,200            $1,440         $1,560
                                                                               Monday-Wednesday              $800              $960          $1,040
Position Pages                                                                 Thursday-Saturday            $1,000            $1,200         $1,300
Section requests will be accepted on an availability basis only
and cannot be guaranteed. All zoned advertising will appear in                 B Section                      52x               26x               13x
the local section. Position requests for specific pages or page                Sunday                       $1,000            $1,200         $1,300
locations will be accepted on a premium basis only (see below).                Monday-Wednesday              $600              $720           $780
Consecutive multi-week agreements supercede single insertion
                                                                               Thursday-Saturday             $800              $960          $1,040
reservations.

Page                 Limitations                Above Contract Rate
1A                   6 x 2"                 See chart on right
2A                   3 x 10.5" Only               10%
3A                   6 x 10.5" or 3 x 10.5"       10%
OP-ED                3 x 10" Only                 10%
Weather              6 x 10.5" Only               25%
                     (Color 50% off)
1B                   6 x 2"                 See chart on right

Nonprofit Rate
Government agencies, chambers of commerce and other
nonprofit organizations may enjoy additional discounts in select
products. Documentation of 501(c)3 status required.

Political Rate
Local candidates for office and politicial organizations will be
granted 25% off open modular space rates for Main or Local
news sections. Color and tabloid rates are not discounted.
For state and national political rates, see National
& State Rate Card.

Holiday Rates
Sunday advertising rates and added home delivery distribution
apply for the following holidays: New Year’s Day, Memorial Day,
Fourth of July, Labor Day, Thanksgiving Day and Christmas Day.

                                         Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)     11
Mechanical measurements                                            Complete Ad Submission
                                                                   n Complete ads are accepted in Adobe Acrobat PDF file format.
These are the column widths for all standard newspaper
sections. Includes Main News, Local, Sports and more.              n All fonts must be embedded in the PDF.
                                                                   n Process color ads must be CMYK. Photos and graphics must
Column Widths			ROP                                                   be converted to CMYK prior to embedding in the PDF.
1			1.542"                                                            Embedded RGB photos and graphics are not acceptable.
2			3.233"                                                         n Complete ads must be submitted with a composite proof.
3			4.924"                                                         Element Ad Submission
4			6.617"                                                         n Include the document from the page layout program and all
5			8.308"                                                            linked photos and graphics.
6			10"                                                            n Collect screen and printer font files. Logos and imported EPS
                                                                      art may contain fonts that might not be collected from within
Double Truck			    20.75"
                                                                      the page layout program.
Full Page Depth			 20.75"                                          n All page layout programs and artwork must be supported
                                                                      by our current software applications which are periodically
                                                                      updated.
These are the column widths for all tabloid newspaper sections.     InDesign CS5.5 - ver. 7.5
Includes Business Weekly, Health + Fitness, Food & Wine, Ticket,     Adobe Illustrator CS5 - ver. 15.1.0
at home and Real Estate.
                                                                    Adobe Photoshop CS5 Extended - ver. 13.1x64
Column Widths                                     Tabloid            Acrobat X - ver. 10.1.5
1                                                   2.396"         n Do not supply elements in compression programs like Stuffit.
2                                                   4.931"         n Supply only elements for a specific publication date on media.
3                                                      NA          n Element ads must be submitted with a composite proof.
4                                                      10"         n Art requiring separation/scanning must be original prints,
                                                                      slides or transparencies. Do not submit prescreened art.
Double Truck                                           21"
                                                                   n All spot and/or PMS colors must be converted and saved for
Full Page Depth                                     9.762"
                                                                      process CMYK output. (Note: “Process Separation” box must
                                                                      be checked on all custom colors).

These are the column widths for all quarterfold sections.          Original Photo/Artwork Resolutions
Includes Dining Guide, Gulf Coast Welcome.                         n Resolution specifications are for art used at actual size (100%)
                                                                      in page layout program. Scaling art in layout programs affects
Column Widths                              Quarterfold                output resolution. Example: 300 dpi image enlarged 400%
1                                                 2.396"              within layout program actually has output resolution of 72 dpi.
2                                                 4.931"           n Do not select “Resample Image” when changing resolution
                                                                      under “Image Size” in Photoshop. Resampling does NOT
Double Truck                                         11"              increase the quality of the image.
Full Page Depth                                   9.762"           n Non-glossy products are 180 dpi at 90 line output screen.
                                                                   n Glossy products are 300 dpi at 133 line output screen.
                                                                   n Line art resolution must be 1,000 dpi.
                                                                   n Photos must be saved as EPS or TIFF, in GRAYSCALE or CMYK.

                                                                   Photo Toning Specifications
                                                                   – Non-Glossy Products
Specifications                                                     n Allow for a 30% dot gain in the mid-tone regions.
                                                                   n Maximum color saturation is 240%
Electronic Prepress
                                                                   n Printing Inks Setup in Photoshop must be set at “
nA dvertisements are accepted in digital Macintosh format.
                                                                      SWOP (Newsprint).” Found under “File: Preferences:
nA ds must be submitted by ad deadline.                              Printing Inks Setup.”
n Call
   your marketing consultant about electronic ad
  submission.                                                      Photo Toning Specifications
                                                                   – Glossy Products
Equipment                                                          n Allow for a 20% dot gain in the midtone regions.
Submit your digital ads on one of the following media:             n Maximum color saturation is 280%
CD ROM                                                             n Printing Inks Setup in Photoshop must be set at “SWOP
USB Flash Drive                                                       (Coated).” Found under “File: Preferences: Printing Inks Setup.”

12   Rates may also be viewed at HeraldTribuneMediaSource.com
Contract & Copy Regulations                                                  Commission
The forwarding of an order or advertising copy by the advertiser
                                                                             & Terms of Payment
or its agent to the Publisher for publication shall be considered            Local ROP and Classified rates are noncommissionable (net).
an unqualified acceptance of all the rates, terms and conditions
under which the advertising is at the time being sold by the                 To be considered a local retailer, advertiser must have permanent
Publisher. The Publisher shall have the right to correctly classify,         retail outlet(s) in the eight-county marketplace of Sarasota,
edit or reject any advertisement.                                            Manatee, Charlotte, DeSoto, Lee, Pasco, Pinellas or Hillsborough
                                                                             counties; and advertised merchandise must be available at those
Annual contracts are effective for 12 months from the first day of           local outlets. Retailers who sell directly to the public and have
the month in which they are signed.                                          permanent retail outlet(s) within the state of Florida, but outside
Any advertiser failing to meet the level contracted for, herewith            the above eight-county area will earn the State rates listed in the
for the period specified, will be billed the difference between the          prevailing General Rate Card.
rate granted and the rate that should have applied during the
term of the agreement.                                                       All rates are net cash with order unless credit has been approved
                                                                             by the Publisher. Where credit has been extended, invoices are
Any advertising rate adjustment will be affected by giving 30
                                                                             payable by terms stipulated on the invoice statement. Publisher
days written notice to contract advertisers. Upon notice, the
                                                                             will invoice advertiser on a monthly or cash basis depending on
advertiser has the option to accept the rate adjustment or
                                                                             financial condition and known credit data. Accounts more than
terminate the contract without penalty.
                                                                             30 days past due shall bear interest at the rate of 1.5% per month
The advertiser and advertising agency are jointly and severally              (18% per annum).
responsible for the content of all advertisements published at
the request of it or its agent, and shall indemnify, defend and              All rates on this card will be subject to the addition of any local,
hold harmless the Publisher from any claim or lawsuit arising out            state or federal tax, if imposed.
of the advertisements.
The Publisher accepts no liability for its failure, for any cause, to        Claims for errors in billing must be made within 30 days of
insert an advertisement. The Publisher accepts no liability for an           invoice; otherwise, such claims will not be considered.
error in an advertisement for which it may be responsible, except
for the cost of the space occupied by the error. In order to qualify         Electronic Tearsheets
for allowances, claims for errors must be made within thirty days            Electronic tearsheets are available for each display advertisement.
from the date of invoice. Credit for errors is allowed only for the          Electronic tearsheets are not provided for classified in-column
first insertion.                                                             advertising.
Advertising placed on a no proof basis, including advertising
                                                                             To sign up, please email the Account Name, Account Number,
submitted after deadline, is published at the advertiser’s risk.
                                                                             Contact Name, Contact Phone Number and Contact Email
Copy in such ads cannot be changed. No allowances or make-
                                                                             Address to etears@heraldtribune.com.
goods will be given for ads submitted on a no proof basis.
                                                                             We will email you a confirmation, your password and easy to
Every effort will be made to afford an advertising position                  follow instructions.
desired, however, under no circumstances is position guaranteed
and advertising must be paid for regardless of position.
Advertising which simulates editorial or news material must be
labeled prominently as advertisement in 10 point type over
every two columns and may not be set in Herald-Tribune news
text typefaces.

                                       Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)   13
Preprinted inserts
Full Run Rates                                                           Zone Run Rates
Cost per thousand                                                        Cost per thousand

				Frequency                                                            				Frequency
Size 1 12 24 36 48                                          72     84    Size 1 12 24 36 48                                         72    84
Single Sheet         $34      $33    $32     $31     $30   $29     $28   Single Sheet        $36      $35     $34     $33     $32   $31   $30
4 tab                 49      47      46     44       43    41     38    4 tab                51       49      48      46      45   43    40
8 tab                 58      57      56      55      50    49     48    8 tab                60       59      58      57      52   51    50
12 tab                60      59      58      57      55    54     50    12 tab               62       61      60      59      57   56    52
16 tab                65      64      62      61      59    58     57    16 tab               67       66      64      63      61   60    59
20 tab                69      68      67      66      64    62     61    20 tab               71       70      69      68      66   64    63
24 tab                74      73      72      71      68    67     66    24 tab               76       75      74      73      70   69    68
28 tab                76      75      74      73      71    69     68    28 tab               78       77      76      75      73   71    70
32 tab*               80      79      78      77      75    74     73    32 tab*              82       81      80      79      77   76    75
*Add $2 per thousand for each additional four tab pages.                 *Add $2 per thousand for each additional four tab pages.

Preprint Requirements & Deadlines                                        must not exceed 2,000 lbs. per pallet. Single sheet preprints
                                                                         must be printed on 70 lb. paper. Four-page tabloids must be
Quarterfolds are inserts measuring less than 61 sq. inches; tabloids
                                                                         printed on paper no lighter than 45 lb. newsprint.
are inserts measuring 61 to 122 sq. inches; standards are inserts
measuring more than 122 sq. inches. Outside wraps less than 40           Maximum size accepted is 10.5" x 11" x 64 pages.
sq. inches are billed an extra $2 per thousand. Preprint investments
                                                                         Minimum size accepted is 8" x 10" x 1 page.
apply toward fulfillment of ROP contract.
Minimum quantity per order is 10,000. Preprint distribution available    Minimum thickness accepted is .007".
on full run, zone or zip code basis.                                     Ship Sunday and Yes! Preprints to: 
                                                                         Sarasota HERALD-TRIBUNE C/O Tampa Tribune
Full run quantity required on Thanksgiving and Christmas.
                                                                         203 Kelsey Lane, Suite C, Tampa, FL 33619
Rate quotes are estimates only until actual size and page counts         Receiving Hours: 8am to 4pm, Monday thru Friday.
can be verified by the publisher. Preprints are billed to the actual
                                                                         Ship Preprints for distribution Monday-Saturday to:
number, rounded
                                                                         Herald-Tribune Media Group
to the nearest tenth.
                                                                         1800 University Parkway
Deadlines: Order must be received and material must be                   Sarasota, FL 34243
delivered seven business days in advance of publication.                 Receiving Hours: 8am to 4pm, Monday thru Friday.
Quantity: Circulation of the Herald-Tribune varies seasonally.           Bill of lading: The bill of lading must indicate the following
Please contact your marketing consultant for quantities needed           information: the total print order, the number of parts per skid,
for specific publication dates.                                          the total number of skids and the version marker (if applicable),
                                                                         the name of the publication and the publication date.
Preprinted material must be neatly packed on standard pallets
or in cartons in turns of no less than two inches and must be
suitable for use in mechanical inserting equipment. Pallet loads

14      Rates may also be viewed at HeraldTribuneMediaSource.com
Front-page notes
  Discover What Makes Saraso
                                                                                ta Bay Club So Different!

                                                                                 amenities that are personalized
                                                                                                                      to fit
                                                                                                                             services and
                                                                                 Sarasota Bay Club offers outstanding your lifestyle.
                                                                                                                          to fine dining
                                                                                 From complimentary valet parking to design the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        With Front-Page Notes, you get a high-impact,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            $
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               10off                          a purchase of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             $25 or more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             on BeallsFlorida.com or by phone 800.569.9038
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     use promotion code 10SPRING

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        low-cost method of reaching
                                                                                                                 freedom
                                                                                 on chef prepared meals, the
                                                                                                                     yours.
                                                                                  ideal retirement lifestyle is all                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Valid Friday & Saturday, March 30 & 31, 2012
                                                                                                                    is carefree, with all                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   see back for details
                                                                                  Sarasota Bay Club ownership                                                                                                                                            Experience
                                                                                                                 complete health care &
                                                                                   maintenance included, and
                                                                                                                                                                                                                                                 the JUVENT difference
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        customers. Available in a variety
                                                                                                                                                                                                                                                                                                                                                                                                                             Has POOR BONE HEALTH,
                                                                                                                             located on-site.
                                                                                   rehabilitation services conveniently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      BALANCE, MOBILITY
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 and PAIN put your life
                                                                                                                                                                                                                                                                                                                                                                            .                                                                                                                                                                on hold?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      It’s time
                                                                                                                    z
                                                                                                                 on the bay,
                                                                                                                                                                                                                                           Try the JUVENT Micro-Imp
                                                                                                                                                                                                                                          CALL 877-7JU
                                                                                                                                                                                                                                                                    act Platform for FREE!
                                                                                   “I love the beauty of living                                                                                                                                                                         VENT                (877-758-8368)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        of colors and sizes, Front-Page Notes
                                                                                                                     dining
                                                                                     yet still so convenient to fine
                                                                                       and the arts. Sarasota Bay
                                                                                                                      Club
                                                                                                                                                                                                                                                                             COUPON!                                                                                                                                                                                                                                                                                                                               NO EXCLUSIONS
                                                                                        was definitely the right
                                                                                                                   choice.
                                                                                                                                                                                                                                                     CALL TODAY                                                                                                                                                                                                                                       to get moving again.                                                                                                                              1575748

                                                                                                This is the place!”
                                                                                                                                                                                                                                            WE WILL COME     TO YOU! Schedule your
                                                                                                    Shirley Fein

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        will highlight your sales event
                                                                                                                                                                                                                                           FREE consultation and in-home
                                                                                                             Sarasota Bay Club Resident                                                                                                                                    demonstration
                                                                                                                                                                                                                                           of JUVENT’s Micro-Impact
                                                                                                                                                                                                                                                                     Fitness
     You Are Invited!0                                                                                                  z                                                                                                                  Platform
                                                                                                                                                                                                                                                          OR
     Luncheon & Tour
                                                                                                                                                                                                                                          Call to schedule an appointment
                                                                                                                                                                                                                                          at JUVENT’S headquarters,                                 EXPERI
                                                                                                                                                                                                                                                                     and                                   ENC
     September 12th & 26th                                                                                                                                                                                                                receive an additional FREE                                  IT FOR E

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        or professional service. Available
                                                                                                                                                                                                                                                                     BONE                           YOURSE
                                                                                                                                                                                                                                          DENSITY SCREENING!
        11:30 am – 1:00 pm                                                                                                                                                                                                                                                                                  LF!
       Join us for lunch and you’ll                                                                                                 Zero-Percent                                                                                          A    $  200
                                                                                                                                                                                                                                                  200                VALUE!
                                                                                                                                                                                                                                                                     VALUE!
         discover just how much
         value Sarasota Bay Club                                                                         Refund                             Plan Now Available                                                                                CALL 877-7JUVENT                                                                                                                                                                                                                                                                           FREE!
                                                                                                                                   price!
                                                                                                       Save up to 40% off purchase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      COUPON
                has to offer.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          INSIDE
                                                                                                                                helps you                                                                                                                          (877-758-8368) or 561-768-7770
                   S                                                                                                                 program                                                                                                                                                                                                                                                                                                                                                                                        $ 200
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      200

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        seven days a week.
                                                                                                             Our income preservation    home’s equity.                                                                               For more information, please
                                                                                                              keep more of your current

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              1655508
                                                                                                                                                                                                                                     www.bone.JUVENT.com
                                                                                                                                                                                                                                                                                visit our website:                                                                                                                                                                                                                                    VALUE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      VALUE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ALUE
                                   4
                              2-328                                                                                                                                                                                                                                                                    Coupon code: PBBH                                                                                                Change Your Life in
                        1) 55)                                                                                                                                                                                                                                                                                                                                                                                                              the Comfort               of your Home.
                  y! (94                                                                                                                                                                                                                                                                                                                                                                                               Help reduce the risk of
                                                                                                                                                                                                                                                                                                                                                                                                                                                fractures
              Toda Is Limited                                                                                                                                                                                                                                                                                                                                                                                          circulation, while strengthening in the spine, wrist, hips and arms, building
      RSVP       (Space                                                                                                                                                                                                                                                                                                                                                                                                to extend your golf game,        your skeleton, improving                      bone density, improving
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   balance and stability.
                                                                                                                                                                                                                                                                                                                                                                                                                                                   enjoy family activities                                Seize this opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           and take charge of your
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   quality of life.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              JUVENT Can Help You!
                                                                                                                                                                                                                                                            3804 Burns Road, Suite
                                                                                                                                                                                                                                                                                   C, Palm Beach                                                                                                                                                                                               The JUVENT Micro-Impact

                                                                                         Living On Sarasota Bay
                                                                                                                                                                                                                                                                    561-768-7770 / 877-7JUVENT Gardens, FL 33410 USA                                                                                                                                                                                                         Platform™ uses
                                                                                                                                                                                                                                                                                                 (877-758-8368)                                                                                                                                                                               a clinically proven, patented,

              Full-Service Retirement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               low-magnitude
                                                                                                                                                                                                                                                   JUVENT Guarantee                                                                                                                                                                                                                           micro-impact to promote
                                                                                                                                                                                                                                                                    s Your Satisfacti                                  on.                                                                                                                                                                    muscles by stimulating
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           better bone health and
                                                                                                                                                                                                                                                    If you are not satisfied                                                                                                                                                                                                                                             the body the way exercise
                                                                    taBayClub.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Must run entire edition
                                                                                                                                                                                                                                                                             with your JUVENT Micro-Impact
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              does, but without the
                                 Visit Us On The Web At www.Saraso
                                                                                                                                                                                                                                                you have 30 days to return                                       Platform,                                                                                                                                                                                            risks.
                                                                                                                                                                                                                                                                             it for a full refund (minus
                                                                                    34236
                                                   Tamiami Trail, Sarasota, Florida
                                                                                                                                                                                                                                                                                                         shipping & handling).
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Safely and effectively,
                          (941) 366-7667 • 1301 N.                                                                                                                                                                                          Discover more and
                                                                                                                                                                                                                                                              read additional testimonial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      so you can feel stronger.
                                                                                                                                                                                                                                                     www.bon                              s at                                                                                                                                                                                                See Inside Why So
                                                                                                                                                                                                                                                                                              e.JUVENT.com                                                                                                                                                                                                      Many Love
                                                                                                                                                                                                                                                               JUVENT’S Dynamic Motion                                                                                                                                                                                                        Their JUVENT!
                                                                                                                                                                                                                                                                                         Therapy and platforms are
                                                                                                                                                                                                                                                                 by more than 20 U.S. and                           protected
                                                                                                                                                                                                                                                                                          foreign patents and applications.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Flat rate, regardless of quantity. Single-sheet Front Page Notes.
                                                                                                                                                                                                                                          Juvent, Juvent 1000, Dynamic
                                                                                                                                                                                                                                                                         Motion Therapy, Micro-Impact
                                                                                                                                                                                                                                                                                                      Platform and the symbol are
                                                                                                                                                                                                                                                                          Regenerative Technologies                               trademarks of AMI, LLC and/or
                                                                                                                                                                                                                                                                                                     Corporation © 2007-2013

                                                                                                                                                                                                                                                                                                                                                                                                            1623997
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         MADE IN USA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Standard size 3”x3”
Glossy Print & Deliver                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  	Daily	Sunday
1- or 2-Sided                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Full Run (3-color*)                  $3,200                           $3,775
The cost per thousand rates reflect layout, copywriting,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Full Run (Full Color)                $3,425                           $4,000
typesetting, printing and distribution for process-color glossy
inserts. Total quantity must be printed in a single press run.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Tab Sections (3-color*)              $2,825
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Tab Sections (Full Color)            $3,050
                          10,000- 20,000- 30,000- 50,000-
                          19,999 29,999 49,999 99,999 100,000+                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Ticket (3-color*)                    $3,475
Half Sheet 8.5" x 5.5"      $48     $43    $36     $34    $32                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Ticket (Full Color)                  $3,700
8.5" x 11" Single Sheet     $68     $63    $48     $40    $38                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sara/Mana (3-color*)                 $2,225                           $2,675
10" x 11" Jumbo Sgl. Sheet $70      $65    $53     $45    $43                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Sara/Mana (Full Color)               $2,450                           $2,900
11" x 17" 4pg Folded        $99     $94    $65     $60    $55
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sara/Venice (3-color*)               $2,650                           $3,150
20" x 22" 4pg Folded       $130    $125 $120 $110         $100
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sara/Venice (Full Color)             $2,875                           $3,375
Minimum run 10,000. Print over-run 30% discount off rates shown above.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sarasota (3-color*)                  $1,850                           $2,225
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sarasota (Full Color)                $2,050                           $2,425
Non-Glossy Print & Deliver                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Manatee (3-color*)                    $850                            $1,025
The cost per thousand rates reflect layout, copywriting,                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Manatee (Full Color)                 $1,050                           $1,225
typesetting, printing and distribution for process-color
non-glossy inserts. Total quantity must be printed in a                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Venice (3-color*)                    $1,500                           $1,800
single press run.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Venice (Full Color)                  $1,700                           $2,000
                          10,000- 20,000- 30,000- 50,000-                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               H-Tselect (3-color*)                 $1,025
                          19,999 29,999 49,999 99,999 100,000+                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          H-Tselect (Full Color)               $1,225
Half Sheet 8.5" x 5.5"      $41     $39      $30    $28   $26
8.5" x 11" Single Sheet     $66     $61      $46    $38   $36                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Yes! (3-color*)                        $650
Minimum run 10,000. Print over-run 30% discount off rates shown above.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Yes! (Full Color)                      $850
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        YES! (Added to H-T)                    $575
Deadlines
Sunday publication orders must be submitted 20 business                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Application only
days prior to publication. Sat.-Mon. publication orders must be                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Zoned: $35 (cpm)
submitted 15 business days prior to publication. During holiday                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Full Run: $30 (cpm)
periods, please confirm deadlines with your Herald-Tribune                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              *Up to 3 colors – Black is considered a color
Media Group marketing consultant.

                                                                     e.
                                               Win big before the gam                                                                         FO R YO U R
                                                                                                                                                          PI G S K I N PA
                                                                                                                                                                          R T Y.                                                                                                                                                                                           National Crem
                                                                                                                                                                                                                                                                                                                                                                                                                             ation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Poly Delivery Bags
                                                                                                                                          NGS F
                                                                                                                             E DAY S AV I
                                                                                                               EN J OY G A M                                                                                                                                                                                                                                                          S O C I E
                                                                                                                                                                                                                                                                                                                                                                                                T Y                                  ®

                                                                                                                                                                                                                                                                                                                                                                                                                                                            By pre-planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              we’ve
                                                                                                                                                                                                                                                                                                                                                                                                                                                               protected each othernot only
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     but
                                                                                                                                                                                                                                                                                                                                                                                                                                                                also our entire family!

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Promote your message on the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Thank you,
                                                                                                                                                                                                                                                                                                                                                                                                                                                              National Cremation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Society!

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        newspaper delivery bag.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Available any day, 100,000 minimum.
                                                                                                                                                                                                                                                                                                                                          FREE LUNC
                                                                                                                                                                                                                                                                     nts for your
                                                                                                                                                                                                                                                                                                                                                   H&             on the benefits
                                                                                                                                                                                                                                                                                                                                                                                                   of pre-planning
                                                                                                                                                                                                                                                                                                                                                                                                                                  SEMINAR
                                                                                                                                                                                                                                                   The best ingredie         found                                                                                                                                                your cremation
                                                                                                                                                                                                                                                                can only be
                                                                                                                                                                                                                                                   celebrat ion
                                                                                                                                                                                                                                                                Wine & Spirits.                                                                                               We’ll discuss
                                                                                                                                                                                                                                                   at ABC Fine                                                                                           • Affordable                       :
                                                                                                                                                                                                                                                                                                                                                                      options and
                                                                                                                                                                                                                                                                                                                                                      • Travel & Reloca             savings • Vetera
                                                                                                                                                                                                                                                                                    n                                                                                   tion Protection              n benefits
                                                                                                                                                                                                                                                                      s with Bourbo                                                                                                      Plan • And
                                                                                                                                                                                                                                                     Barbec ue Smokie
                                                                                                                                              $3 off $25
                                                                                                                                                                                                                                                                                                                                                                                                    much more..
                                                                                                                                                                                                                                                                                                                                                                                                                .
                                                $5 off $40                                                                                                                                                                                            3 pounds
                                                                                                                                                                                                                                                                   little smokies
                                                                                                                                                                                                                                                                                                                                     RESERVATION
                                                                                                                                                                                                                                                                                                                                      REQUIRED                                                    CALL NOW!
                                                or $10 off $75
                                                                                                                                                                       IRECT
                                                                                                                                                            OR WINE D                                                                                                 jelly

                                                                                                                                                                                                                                                                                                                                                                        941-923-95
                                                                                                                                               ANY SPIRIT                                                                                             6 oz grape                     e sauce                                                                                                                                                             LIMITED
                                                                                                                                                            RCHASE                                                                                                  Beam® Barbecu                                                                                                                                                                                 SEAT
                                                                                                                                               T O YO U P U                                                                                           36 oz Jim                                                                                                                                                                                             AVAILABL ING
                                                                                                                                                                                                                                                                  Beam® Bourbon
                                                                                                                                                                                                                                                                                                                                                                                                                                         35
                                                                                                                                                                        RD
                                                                                                                                                              UR ABC CA                                                                                                                                                                                                                                                                                              E
                                                           ASE                                                                                 W H E N YO U
                                                                                                                                                            U S E YO                                                                                   8 oz Jim
                                                 ANY PURCH                                    ABC CARD                                                                                                                          coupon.
                                                             UR
                                                              U S E YO                                                                                                                                  d to redeem
                                                                                                                                                                                     a r d r e q u i r el i n g . N o t v a l i d o n                                           in a slow cooker.
                                                 W H E N YO U                                                                                                     lue. ABC C                                                                                       ingredien ts                                                                                          SEE REVERSE
                                                                                                                                  coupon.
                                                                                                                                               N o c a s h v a e r c u s t o m e r. N o d o u b v e n t a d m i s s i o n s o r
                                                                                                                                               Limit one p rchases, gift cards, e before tax. Offer                                                   Combine all                                                                                                                                SIDE FOR TIMES
                                                                                                          d to redeem                                                                                                                                                  minutes.
                                                                     lue. ABC C
                                                                                       a r d r e q u i r el i n g . N o t v a l i d o n
                                                  N o c a s h v a e r c u s t o m e r. N o d o u b v e n t a d m i s s i o n s o r
                                                                                                                                               p r e v i o u s p ue r s . D i s c o u n t a p p l i e d c t s . O f f e r e x p i r e s
                                                                                                                                               s p e c i a l o r d o r D i r e c t t o Yo u p r o d u                                                  Simmer for 45                                                                                               REGISTER TO
                                                                                                                                                                                                                                                                                                                                                                                                                         AND LOCATION
                                                                                                                                                                                                                                                                                                                                                                                                                                                 S
                                                  Limit one p rchases, gift cards, e before tax. Offer
                                                  p r e v i o u s p ue r s . D i s c o u n t a p p l i e d2 0 1 3
                                                                                                                                               valid only f ptember 30, 2013
                                                                                                                                                M o n d a y, S e
                                                                                                                                                                                                                                                                                                                                                                                            WIN A FREE CREMA
                                                  s p e c i a l o r d n d a y, S e p t e m b e r 3 0 ,
                                                                                                                                                                                                                                                                                                                              *Please...Firs
                                                                                                                                                                                                                                                                                                                                            t time attendees
                                                                                                                                                                                                                                                                                                                                                                  without prior
                                                                                                                                                                                                                                                                                                                                                                                                            TION PLAN*
                                                  expires Mo                                                                                                                                                                                                                                                                                                                      cremation or
                                                                                                                                                                                                                                                                                                                                                                                                 funeral arrangement
                                                                                                                                                                                                                                                                                                                                                                                                                      s only. Free
                                                                                                                                                                                                                                                                                                                                                                                                                                   cremation   does not include
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Travel Protection

                                                                                                                                                                                                                                                                                                          sed price.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Plan.

                                                                                                                                                                                                                                                            competitor’s adverti
                                                                                                                                                                                                          We beat any local
                                                                                                                                                                                                                                                                                                                                            1621832

                                                                                                                                                          Y.
                                                                   HDOW                                                                     N DANC E READ
                                                     GET YOUR TOUC

                                                                                                                                                                                                                                                                                                                                                      Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)                                                                                                                                                                                       15
301   Parrish
                                                                                                              41

 AN EDITION OF THE HERALD-TRIBUNE

                                                                                                                                                 75
                                                                                  Manatee Ave.

                                                                                                           Manatee
                                                                                                             41                                                                                        64

                                                                                                                                                                           34211

                                                                                       26th St. W.
H-Tselect – a weekly publication from the Herald-Tribune                                                                                           34203
                                                                                                                      301
Media Group – Southwest Florida’s go-to source for local content                                      41                                                                    70

and advertising.                                                                                                   Tallevast Rd. 34243
                                                                                                                                                                           34202

                                                                                                                                                          34201         Lakewood Ranch
                                                                                                                                                 University Pky.
H-Tselect combines quick-read news items with local

                                                                                                                                Lockwood Ridge
                                                                                                                        34234                         34235        75
coupons, sale ads and inserts from major regional and national
retailers. This colorful and engaging publication is delivered in            Sarasota 34236                              34237
                                                                                                                                                      17th St.              34240
                                                                                                                                                  Fruitville Rd.

bags every Wednesday to desirable households offering your                                           34236
                                                                                                                            34239
                                                                                                                                                       34232

businesses the opportunity to increase awareness, penetration

                                                                                                                               Beneva
                                                                                                                                                 Bee Ridge Rd.
and reach!                                                                                                   34242
                                                                                                                            34231                      34233
                                                                                                                                                                            34241

                                                                                                                             Clark
                                                                                                                                                       34238
H-Tselect. Select Content.                                                                                                                                                          72

Select Advertising. Select Delivery.                                                                                                                               75
                                                                                                                                                                                                       MANATEE COUN
Select it for your business today!                                                                                               Osprey
                                                                                                                                                 34229
                                                                                                                                                                                                       SARASOTA COUN
                                                                                                                                                                                                                   7
                                                                                                                                                   41

Publishes                                                                                                                                                      34275

Every Wednesday                                                                                                                                                Nokomis

Distribution
30,000 (by zip code)
                                                                                                                                                                         Manatee distribution zone
Space Deadlines                                                                                                                                                          Sarasota distribution zone
ROP: Thursday 5 p.m.                                                                                                                                                                        Full Run
Preprints: 15 days prior to publication

ROP Proof Deadline                                                                                                                                                 Average Household Income
Thursday Noon                                                                                                                                                                $100,000 +
                                                                                                                                                                             $80,000 to $99,999
ROP Non-Proof Deadline
Friday Noon                                                                                                                                                                  $60,000 to $79,999

All ads in modular sizing of the Herald-Tribune                                                                                                                              $40,000 to $59,999

ROP Rates
 Spending                           Cost per   Inches          Inches    Inches                                    Inches                                                 Inches              Inches
 Level                               Inch       10.5             21       31.5                                       63                                                    94.5                 126
		Six                                                          1/6 pg    1/4 pg                                    1/2 pg                                             3/4 pg                   Full
Open                   $11.50  $120.75                        $241.50   $362.25                                   $724.50                                           $1,086.75              $1,449.00
$4,500                 $10.50  $110.25                        $220.50   $330.75                                   $661.50                                            $992.25               $1,323.00
$11,000                $10.00  $105.00                        $210.00   $315.00                                   $630.00                                            $945.00               $1,260.00
$18,500                  $9.50  $99.75                        $199.50   $299.25                                   $598.50                                            $897.75               $1,197.00
$27,000                  $9.00  $94.50                        $189.00   $283.50                                   $567.00                                            $850.50               $1,134.00
$39,000                  $8.50  $89.25                        $178.50   $267.75                                   $535.50                                            $803.25               $1,071.00
$56,000                  $8.00  $84.00                        $168.00   $252.00                                   $504.00                                            $756.00               $1,008.00
$80,000                  $7.50  $78.75                        $157.50   $236.25                                   $472.50                                            $708.75                $945.00
$115,000                 $6.75  $70.88                        $141.75   $212.63                                   $425.25                                            $637.88                $850.50
$140,000                 $6.25  $65.63                        $131.25   $196.88                                   $393.75                                            $590.63                $787.50
$165,000                 $5.75  $60.38                        $120.75   $181.13                                   $362.25                                            $543.38                $724.50
$200,000                 $5.50  $57.75                        $115.50   $173.25                                   $346.50                                            $519.75                $693.00
$250,000                 $5.25  $55.13                        $110.25   $165.38                                   $330.75                                            $496.13                $661.50
Color 10% of base; min $75		    $75.00                         $75.00    $75.00                                    $75.00                                            $108.68                $144.90
  Free color with a 26x commitment for 1/2 or full page.

Pre Print Rates, Notes and Wraps also available

16          Rates may also be viewed at HeraldTribuneMediaSource.com
275
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        34219

 yes
                                                                                                                                                                                                                                                                                                                                                                                                                          301   Parrish
                                                                                                                                                                                                                                                                                                                                                              41
                                                                                                                                                                                                                                                                                                                                                                    34221      75

                                                                                                                                                                                                                                                  34217                                                                                         Palmetto
                                                                                                                                                                                                                                                                                         34209                                                                     34222
                                                                                                                                                                                                         Anna                                                                                                                                                                                                                         34212
                                                                                                                                                                                                                                                                                    Manatee Ave.
                                                                                                                                                                                                         Maria                                                                                                                                34205                                                                             64
                                                                                                                                                                                                         Island
                                                                                                                                                                                                                                                                    Bradenton                                                                             41               34208                                                                                                                  64

                                                                                                                                                                                                                                                                                                  Cortez Rd.                                                                                                                          34211

                                                                                                                                                                                                                                                                                                                                          26th St. W.
                                                                                                                                                                                                                                                        34215                                                                                            70
                                                                                                                                                                                                                                                                                                                        34210
          Your Essential Shopper       TM
                                                                                                                                                                                                                                                                                                                                                                      301        34203

                                                                                                                                                                                                                                                                                                                                  34207

yes! – a weekly publication from the Herald-Tribune Media                                                                                                                                                                                                                                                                                                       34243
                                                                                                                                                                                                                                                                                                                                                                           Tallevast Rd.
                                                                                                                                                                                                                                                                                                                                                                                                          34201
                                                                                                                                                                                                                                                                                                                                                                                                                                       34202
                                                                                                                                                                                                                                                                                                                                                                                                                                     Lakewood Ranch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       70

Group, Southwest Florida’s go-to source for local content                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  34251

                                                                                                                                                                                                                                                                                                                                                                                   Lockwood Ridge
                                                                                                                                                                                                                                                                                                                                                            University Pky.
                                                                                                                                                                                                                                             Longboat Key                                                                                                 41                                                                                 SARASOTA COUNTY
                                                                                                                                                                                                                                                                                                                                                                  34234
                                                                                                                                                                                                                                                                                                                                                                                                      34235          75

and advertising.
                                                                                                                                                                                                                                                                                                  34228
                                                                                                                                                                                                                                                                                                                                          Sarasota                                                                                                                     34240
                                                                                                                                                                                                                                                                                                                                                                                                      17th St.
                                                                                                                                                                                                                                                                                                                                                        34236              34237                                                                               780
                                                                                                                                                                                                                                                                                                                                                                                                    Fruitville Rd.

                                                                                                                                                                                                                                                                                                                                                                                                       34232
                                                                                                                                                                                                                                                                                    St. Armands Key
yes!, content is focused on home, electronics, food, fashion,
                                                                                                                 inside                                                                                                                                                                                                                                                 34239
                                                                                                                 page 3
                                                                                                                You’ll want to steal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         70
                                                                                                                cookies and these the

                                                                                               Lido Key         cookie jars.
                                                                                                                $12.99
                                                                                                                                                                                                                                                                                          inside
                                                                                                                                                                                                                                                                                          page 5
                                                                                                                                                                                                                                                                                                                                                                                              Bee Ridge Rd.
                                                                                                                                                                                                                                                                                     Gray makes
                                                                                                                                                                                                                                                                                                                                                                      41

trends, beauty and technology and is
                                                                                                                                                                                                                                                                                     other colors
                                                                                                                                                                                                                                                                                     pop.
                                                                                                                                                                                                                                                                                     $55
                                                                                                                                                                                                                                                                                                                                                                                                       34233

                                                                                                                                                                                                                                                                                                                                                                                Beneva Rd.
                                                                                                                                                                                                                                                                                                                                          34242                       34231

                                                                                                                                                              yes
                                                                                                                                                                                                                                                                                                                                                                                                    Clark Rd.
delivered to desirable households. This           fashion
                                                                                                 Siesta Key
                                                                                                         inside
                                                                                                         page 3
                                                                                                        You’ll want to

                                                                                                        cookie jars.
                                                                                                                       steal
                                                                                                        cookies and these the
                                                                                                                                           great finds AN EDITION
                                                                                                                                                         12 more  OF                            THE
                                                                                                                                                                                                           Sunday, January

                                                                                                                                                                                                     terrific shopping
                                                                                                                                                                                                                                 8, 2012

                                                                                                                                                                                                                                            discoveries on
                                                                                                                                                                                                                                                                                        If you would like
                                                                                                                                                                                                                                                                                                          to
                                                                                                                                                                                                                                                                                                                                                                                                       34238
                                                                                                                                                                                                                                                                                                                                                                                                                     75
                                                                                                                                                                                                                                                                                                                                                                                                                                                          72
                                                             electronics bea                            $12.99
                                                                                                                                                                                                                                                           page 2                       continue to receive

                                                                                       yes
product offers businesses the opportunity                                   uty                        Tammy quilted
                                                                                                                                     patchwork tote
                                                                                  fitness
                                                                                          Gulf of Mexico
                                                                                                       $46 | Donna Sharp                                           W200 HD Flash
                                                                                                                                    | www.kohls.com                              Memory
                                                                                                                                                                   Camcorder                                           Gareth Pugh                                                                Your Essential

                                                                                                                                                                                                                                   for M.A.C.
                                                                                                                                                                                                                                                                                                                   Shopper
                                                                                                     n Cotton bag                                                  $159.99 | Samsung
                                                                                                                                                                                                                                                                                                                             TM

                                                                                                                   is 12 x
                                                                                                                                                                                          | Best Buy                   lipstick                                                every Sunday, contact
                                                                                                                                                                                                                                                                      ‘Latin Live’
                                                                                                     13.5 x 4 inches.
                                                                                                                                                                                                                       $22 | M.A.C. stores                                        customer service
                                                                                                                                                                                                                                                                      $16.99 | Jazzercise
                                                                                                     n Three pockets                                             n Compact                                                                                                                | https://togs. at

                                                                                                                                                                                                                                                                                                                                                                                                     Osprey
                                                                                                                                                                                                                                                                     jazzercise.com

to increase awareness, penetration and
                                                                                                    inside, one outside.                                         camcorder has
                                                                                                    n Available in                                                                 1x                                  n Limited-ed
                                                                                                                                                                                                                                    ition
                                                                                                                                                                                                                             lipstick
                                                                                                                                                                                                                                                                                   941-361-4450
                                                                                                                seven                                            optical zoom                              adds drama to
                                                                                                                                                                               and                                                                                  n Workout DVD
                                                                                                                                                         Your Essential Shop                                                                                                         or email:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             34241
                                                                                                   color combinatio                                             3x digital zoom.                                           your look.
                                                                                                                   ns.                                                                                     n Shade pictured:                                        features Latin
                                                                                                                                                                                                                                                                          circulatio
                                                                                                                                                                               per
                                                                                                                                                                n Image stabilizatio
                                                                                                                                                                                      n                   Fervent.                                                  ballroom-style n@heraldtribune.co
                                                                                                                                                                                                                                                                                                      m
                                                                                                                                                                                                                                                                                                                                                                                               34229
                                                                                                                                        grea
                                                                                                                                        greatt finds
                                                                                                                                                                keeps footage                 Sunday, January
                                                                                                                                                                                                          n Also available                                         exercises. Subscrip

                                                                                                                                                finds 12
                                                                                                                                                                                          TM                                                                                             tions and
                                                                                                                                                               steady.                                          8, 2012 in
                                                                                                                                                       12more                                                                                                                                                                                                                                                                                                                                                                                                   72
                                                                                                                                                                                                          paler Restrict.

                                                                                                                                                          moreterrific
                                                                                                                                                                                                                                                                   n Fast-paced
                                                                                                                                                                                                                                                                             cancellations accepted
                                                fashion                                                                                                         terrifishopp
                                                                                                                                                               n Also takes
                                                                                                                                                                             ing discoveries body workout.
                                                                                                                                                                             still
                                                                                                                                                                        c shopp
                                                                                                                                                                                                                                                                   45-minute total                  .

reach, gaining the attention of new and
                                                                                                                                                                                             on page 2
                                                                                                                                                               photos.

                                                            electronics bea                                                                                                     ing discoveries                                                                                                                                                                                                                  681

                                                    C
                                                                                                                                                                                                  on page 2                                                                                                                                                                                          41

                                                         o
                                                                                                 Tammy quilted

                                                          l
                                                                           uty

                                                           o  r craze S
                                                                                fitness          $46 | Donna Sharp
                                                                                                                                  patchwork tote
                                                                                                                                 | www.kohls.com  W200             HD Flash Memory
                                                                                                                                                               Camcorder
                                                                                                                                                                                                                                                                                                                                                        Blackburn Pt. Rd.
                                                                                               n Cotton bag
                                                                                                               is 12 x                                         $159.99 | Samsung
                                                                                                                                                                                                                     Gareth Pugh
                                                                                                                                                                                                                     lipstick
                                                                                                                                                                                                                                 for M.A.C.
                                                                                                                                                                                                                                                                  ‘Latin Live’
                                                                                                                                                                                                                                                                                                                                                                                                                                     34275
                                                                                               13.5 x 4 inches.                                                                         | Best Buy
                                                                                                                                                                                                                    $22 | M.A.C. stores                           Scho      ol days
                                                                                                                                                                                                                                                                   $16.99 | Jazzercise
                                                                                                                                                                                                                                                                                                                                                                                                                Laurel
current customers.
                                                                                               n Three pockets                                                n Compact                                                                                                                           | https://togs.
                                                                                              inside, one outside.                                                                                                                                                 jazzercise.
                                                                                                                                                                                                                                                                  GANNETT
                                                                                                                                                                                                                                                                              com
                                                                                                                                                             camcorder has                                          n Limited-ed
                                                                                              n Available                                                                     1x                                                 ition lipstick
                                                                                                           in seven                                          optical zoom                                           adds drama                                                   port an athletic
                                                                                              color combinatio                                                             and                                                  to your look.                      n Workout DVD                 style
                                                                                                                 ns.
                                                                                                                                             Take non-ne
                                                                                                                                                             3x digital zoom.

                                                                                                                                                           utral pants
                                                                                                                                                   n Image stabilizatio             Fervent.
                                                                                                                                                                                             pictured:             n Shade                                                    without lifting
                                                                                                                                                                                                                                                                  features Latin
                                                                                                                                                                                                                                                                                              a finger                                                                                                          Laurel Rd.
                                                                                                                                                                          for a spinn Also available
                                                                                                                                                                        n                                                                                         ballroom-style
                                                                                                                                                                                                                                                                             by wearing these
                                                                                                                                                   keeps footage

                                                                                                                                           B
                                                                                                                                             GANNETT
                                                                                                                                                                                                                                     in                           exercises.                       com-
                                                                                                                                                            steady.                                                paler Restrict.                                           fortable varsity
                                                                                                                                                                                                                                                                                               jackets.
                                                                                                                                                                                                                                                                                                                                                                                                                 Nokomis
                                                                                                                                                                                                                                                                 n Fast-paced
                                                                                                                                                              lack andstill
                                                                                                                                                            n Also takes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              North Port
                                                                                                                                                                         navy                                                                                    45-minute total

                                                                                                                                                                                                                                                                                                                                                                        Casey Key
                                                                                                                                                            photos.   trousers and
                                                                                                                                                      jeans make the                                                                                             body workout.

                                                                                                             Color craze
                                                                                                                                                                        morning
                                                                                                                                                      fashion decision
                                                                                                                                                                        s simple. But
                                                                                                                                                     it might be time
                                                                                                                                           fuss and change             to kick up a
                                                                                                                                                             into brightly colored
                                                                                                                                                                                                                                                                School days

yes! will allow you to reach people who
                                                                                                                                           pants instead.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               34286
                                                                                                                                                                                                                                                                GANNETT

                                                                                                                                                                                                                                                                                                                                                                                                                          Venice Ave.
                                                                                                                                                                                                                                                               S
                                                                                                                                                                                                                                                                            port an athletic
                                                                                                                                                                                                                                                                                                style
                                                                                                                                          Take non-neutral                                                                                                                  without lifting
                                                                                                                                                                                 pants for a spin
                                                                                                                                                                                                                                                                                             a finger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                75
                                                                                                                                                                                                                                                                                                                                                                                                                  Venice
                                                                                                                                                                                                                                                             n Leatherette by

                                                                                                                                                                                                                                                                                                                                                                                                                                        Jacaranda Blvd.
                                                                                                                                                                                                                                                                               wearing these

                                                                                                                                        B
                                                                                                                                          GANNETT                                                                                                                           sleeve varsity jacket, com-
                                                                                                                                                                                                                                                             $29.80 at Forever
                                                                                                                                                                                                                                                                           fortable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    34292
desire to read and shop on the day they
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                34291
                                                                                                                                                                                                                                                                               21. varsity jackets.
                                                                                         n
                                                                                        ASOS slim pant                                              lack and navy
                                                                                                                                                                    trousers and

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Toledo Blade Blvd.
                                                                                                         with jet
                                                                                     pocket, $50.90
                                                                                                     at
                                                                                     http://us.asos.com.
                                                                                                                                                   jeans make the
                                                                                                                                                   fashion decision
                                                                                                                                                                      morning
                                                                                                                                                                                                                   n
                                                                                                                                                                                                                  Aegean leather
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            34289
                                                                                                                                                                      s simple. But                                              pant
                                                                                                                                                                                                                                                                                                                                                                                                            34285
                                                                                                                                                                                                                by Doma, $488
                                                                                                                                                  it might be time                                                            at Free
                                                                                                                                                                     to kick up a                               People.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    lvd.
                                                                                                                                        fuss and change
                                                                                                                                                           into brightly colored                                                                                                                                                                                                                                                                           Center Rd.                      34287
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ter B
have the most time … Sunday.
                                                                                                                                        pants instead
                                                                                                                                                       .

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Sum
                                                                                                                                                                                                                                                         nnBaby Phat fur-trimmed
                                                                                                                                                                                                                                                                                                                                                                                                                                                               41                                                                                                    34288
                                                                                                                                                                                                                                                            Leatherette          wool
                                                                                                                                                                                                                                                         bomber, $69.99 sleeve varsity
                                                                                                                                                                                                                                                          $29.80 at Forever            jacket,
                                                                                                                                                                                                                                                                        at www.eastbay.com.
                                                                                                                                                                                                                                                                             21.
                                                                                 n ASOS slim pant
                                                                                pocket, $50.90
                                                                                                at
                                                                                                    with jet
                                                                                                                                                                                                                                                                                                                                                                                                                                        34293
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  777
                                                                                http://us.asos.com.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    CHARLOTTE COUNTY
                                                                                                                                                                                                               n Aegean leather
                                                                                                                                                                                                               by Doma, $488    pant
                                                                              n Blue Essence                                                                                                                                 at Free
                                                                                                skinny                                                                                                         People.
                                                                             twill ankle jeans,
                                                                                                $88 at

Publishes
                                                                             Nordstrom.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             El Jobean
                                                                                                                                                                                                           nBright Side zipper
                                                                                                                                                                                                         from Jones New         pant
                                                                                                                                                                                                         $119 at www.jny.co
                                                                                                                                                                                                                           York,
                                                                                                                                                                                                                             m.                                                                                                                                                                                                            776
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              776
                                                                                                                                                                                                                                                      n Sauce varsity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               33953
                                                                                                                                                                                                                                                                      jacket, $124 at
                                                                                                                                                                                                                                                      www.singe
                                                                                                                                                                                                                                                       n Baby Phat
                                                                                                                                                                                                                                                               r22.com.
                                                                                                                                                                                                                                                                    fur-trimmed wool
                                                                                                                                                                                                                                                       bomber, $69.99

Every Sunday
                                                                                                                                                                                                                                                                        at www.eastb
                                                                                                                                                                                                                                                                                      ay.com.

                                                                        n Blue Essence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                34223
                                                                                          skinny
                                                                       twill ankle jeans,
                                                                                          $88 at
                                                                       Nordstrom.
                                                                                                                                                                                                       n  Bright Side zipper
                                                                                                                                                                                                       from Jones New         pant
                                                                                                                                                                                                                         York,
                                                                                                                                                                                                       $119 at www.jny.co
                                                                                                                                                                                                                           m.
                                                                                                                                                                                                                                                  n  Varsity-style hand-knit
                                                                                                                                                                                                                                                     n
                                                                                                                                                                                                                                                  from Sauce
                                                                                                                                                                                                                                                       Canadianvarsity jacket,cardigan
                                                                                                                                                                                                                                                                               $124 at
                                                                                                                                                                                                                                                    www.singe      Sweater, $606
                                                                                                                                                                                                                                                                r22.com.
                                                                                                                                                                                                                                                  www.farfetch.com.                at

Distribution
                                                                                                                               n Jeggings in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 776
                                                                                                                                            red, blue or pink,
                                                                                                                               American Eagle                  $44.50 at

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Englewood
                                                                                                                                              Outfitters.

                                                                n Conscious Collection
                                                                pants, $34.95                                                                                                                                                                                                                                                                                                                                          Manasota Key                                   775
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               34224
15,000 (by zip code)
                                                                              at H&M.
                                                                                                                                                                                                 n Decree skinny
                                                                                                                                                                                                                 denim,
                                                                                                                                                                                                $48 in JCPenney
                                                                                                                                                                                                                 stores                       nnSporty
                                                                                                                                                                                                only.                                                  PU-Sleeve varsity
                                                                                                                                                                                                                                                 Varsity-styl
                                                                                                                                                                                                                                              $29.99         ehand-knit cardigan
                                                                                                                                                                                                                                                                         jacket,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Rotonda
                                                                                                                                                                                                                                                     at Charlotte
                                                                                                                                                                                                                                               from Canadian      Russe.
                                                                                                                                                                                                                                                              Sweater, $606 at

                                                               Last Chance
                                                                                                                                                                                                                                               www.farfetch.com.

                                                               the Braden to Live on
                                                                                                                             n Jeggings in
                                                                                                                                           red, blue or pink,
                                                                                                                                                              $44.50 at
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            33981
                                                                                                                             American Eagle
                                                                                                                                             Outfitters.

                                                               Condominium    River!                                                                                                                                                                                                                                                                                                                                                                                                      33947
                                                                           Closeout Pricin
                                                                                          g
                                                                    $139,990*
                                                           n Conscious Collection
                                                             FROM

                                                           pants, $34.95
                                                                         at H&M.

Space Deadline                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         771
                                                                                                                                                                                               n Decree skinny
                                                                                                                                                                                                              denim,
                                                                                                     Amenities include
                                                                                                                        Recreation Center                                                     $48 in JCPenney
                                                                                                     Spa, Nature Trails,                  with                                                                stores
                                                                                                                         Fishing, Observation Fitness, Pool &                                 only.                                          n Sporty PU-Sleeve

                                                                                                                                                                                                                                                                                                                             Pre-Print Rates
                                                                                                     Gazebo and Marina                        Deck, Picnic Areas,                                                                            $29.99 at Charlotte varsity jacket,
                                                                                                    941-753-9087                                                                                                                                                Russe.
                                                                                                                                         5547 Key West
                                                                       www.nealcomm                                                                      Place, Bradenton,

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Cape Haze
                                                                                                                                                                             FL 34203
                                                                                                               unities.com

Display Ads: Monday 10 a.m.
                                                         CBC 1256375
                                                                       *Prices subject
                                                                                         to change without
                                                                                                             notice 123011
                                                                                                                                                                                                                                                                                     ST06726474

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           33946

Preprints: 10 days prior to publication                                                                                                                                                                                                                                                                                      Cost per thousand
                                                                                                                                                                                                                                                                                                                             Minimum quantity is 3,000. Distributed
                                                                                                                                                                                                                                                                                                                                                               Boca Grande
                                                                                                                                                                                                                                                                                                                                                                          to the following zip
                                                                                                                                                                                                                                                                                                                             codes: 34243; 34234; 34235; 34237; 34232; 34231; 34241.    Scale In Miles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   33921

Display Rates                                                                                                                                                                                                                                                                                                                				Frequency
                                                                                                                                                                                                                                                                                                                                       0                                                                                                                                                                                                                    5                      10

Size                                        1x        13x                                                                                  26x                                                                          52x                                                                                                  Size                                                                          1                           12                               24                  36                        48                            72                        84
Page 1 Front Cover             6x3          N/A       $175                                                                                $150                                                                         $125                                                                                                  Single Sheet                                                                 $25                         $25                              $25                 $25                       $25                           $25                       $25
Page 3 Home & Decor 6x10.5                  $369      $250                                                                              $200                                                                           $150                                                                                                  4 tab                                                                          51                          49                              48                  46                             45                               43               40
Page 4 Food                    6x3          $200      $150                                                                                $125                                                                         $100                                                                                                  8 tab                                                                          60                          59                              58                  57                             52                               51               50
Page 4 Food                  6x10.5         $369      $250                                                                              $200                                                                           $150                                                                                                  12 tab                                                                         62                          61                              60                  59                             57                               56               52
Page 5 Fashion               6x10.5         $369      $250                                                                              $200                                                                           $150                                                                                                  16 tab                                                                         67                          66                              64                  63                             61                               60               59
Page 6 Tech & Home 6x10.5                   $369      $250                                                                              $200                                                                           $150                                                                                                  20 tab                                                                         71                          70                              69                  68                         66                                   64               63
Page 7 Classified            6x10.5         $369      $250                                                                              $200                                                                           $150                                                                                                  24 tab                                                                         76                          75                                  74              73                             70                               69               68
Page 8 Back Cover             6xfull        N/A       $350                                                                               $325                                                                          $300                                                                                                  28 tab                                                                         78                          77                              76                  75                         73                                   71               70
INSIDE Full Page              6xfull        $500      $300                                                                                $275                                                                         $200                                                                                                  32 tab*                                                                        82                          81                              80                  79                         77                                   76               75
All rates include full process color.                                                                                                                                                                                                                                                                                        *Add $2 per thousand for each additional four tab pages.

Print & Delivers                                                                                                                                                                                                                                                                                                             Front-Page Notes
Same as Herald-Tribune; Prices are per thousand                                                                                                                                                                                                                                                                              Full run only
Glossy		                                                                                                                                                                                                                                                                                                                     	Up to 3 Colors                                                                                                                                                                           Process Color
2-sided 8.5” x 11”		 15,000                                                                                                                 $1,020                                                                                                                                                                           yes! added on		 $575                                                                                                                                                                          $575

Non-Glossy		                                                                                                                                                                                                                                                                                                                 yes! alone		                                                                                                                            $650                                                           $850
1 side/2 colors		 15,000                                                                                                                        $525

                                                Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)                                                                                                                                                                                                                                                                                                                                                                                                                        17
Retail Rates                                                           Retail Rates
Sarasota zone                                                          Venice zone

             Full Page        1/2 horizontal        1/4 vertical                    Full Page        1/2 horizontal      1/4 vertical
              6 col. x 21"       6 col. x 10.5"       3 col. x 10.5"                 6 col. x 21"       6 col. x 10.5"       3 col. x 10.5"
Mon-Wed         $7,294              $4,267               $2,213        Mon-Wed         $2,830              $1,656                $859
Thurs-Sat       $7,878              $4,608               $2,390        Thurs-Sat       $3,057              $1,789                $928
Sunday          $8,899              $5,206               $2,700        Sunday          $3,453              $2,020               $1,048

            1/6 vertical         1/8 Page               eight                      1/6 vertical         1/8 Page               eight
               3 col. x 7"       3 col. x 5.25"         2 col. x 7"                   3 col. x 7"       3 col. x 5.25"         2 col. x 7"
Mon-Wed         $1,485              $1,116                $993         Mon-Wed          $576               $433                  $385
Thurs-Sat       $1,603              $1,205               $1,072        Thurs-Sat        $622               $468                  $416
Sunday          $1,811              $1,361               $1,211        Sunday           $703               $528                  $470

            six vertical      six horizontal            four                       six vertical      six horizontal            four
             2 col. x 5.25"      3 col. x 3.5"         2 col. x 3.5"                2 col. x 5.25"      3 col. x 3.5"        2 col. x 3.5"
Mon-Wed         $745                $745                  $497         Mon-Wed         $289                $289                 $193
Thurs-Sat       $805                $805                  $537         Thurs-Sat       $312                $312                 $208
Sunday          $909                $909                  $606         Sunday          $353                $353                 $235

Add 10% to Base rate for Color                                         Add 10% to Base rate for Color
Minimium charge $150                                                   Minimium charge $150

Ask your marketing consultant about other ad sizes.                    Ask your marketing consultant about other ad sizes.

18    Rates may also be viewed at HeraldTribuneMediaSource.com
Retail Rates                                                                  Determine your annual
Manatee zone                                                                  spending level
                                                                               Commitment                                      % Discount
                                                                              	Level                                          off Base Rate
                                                                                  $1,000                                          10.00%
                                                                                  $3,000                                          14.50%
                                                                                  $5,500                                          16.75%
                                                                                  $9,000                                          19.00%
                                                                                 $15,500                                          21.25%
                                                                                 $22,500                                          22.75%
                                                                                 $39,000                                          25.00%
                                                                                 $56,000                                          26.50%
             Full Page        1/2 horizontal           1/4 vertical              $80,000                                          28.00%
              6 col. x 21"       6 col. x 10.5"          3 col. x 10.5"
Mon-Wed        $653.18             $382.11                 $198.20              $100,000                                          28.75%
Thurs-Sat      $705.60             $412.78                 $214.11              $115,000                                          28.75%
Sunday         $797.33             $466.44                 $241.94
                                                                                $140,000                                          29.50%
                                                                                $165,000                                          31.00%
                                                                                $200,000                                          31.75%
                                                                                $250,000                                          32.50%
                                                                                $350,000                                          34.00%

                                                                              Frequency Discounts
                                                                              An advertiser who publishes two or more ads within a 7 day
                                                                              period will receive the following discount off of each ad. To
                                                                              qualify, ads must be scheduled on the same order with no size,
            1/6 vertical         1/8 Page                  eight              copy or zone changes. Frequency discounts do not apply to
               3 col. x 7"       3 col. x 5.25"            2 col. x 7"        tabloid rates.
Mon-Wed        $132.95              $99.92                  $88.91
Thurs-Sat      $143.62             $107.93                  $96.04
Sunday         $162.29             $121.97                 $108.53                   Frequency                                % Discount
                                                                                         1x                                         0%
                                                                                         2x                                        20%
                                                                                         3x                                        25%
                                                                                         4x                                        30%
                                                                                         5x                                        35%
                                                                                         6x                                        40%
                                                                                         7x                                        45%

            six vertical      six horizontal               four
                                                                              Calculate Your Options
             2 col. x 5.25"      3 col. x 3.5"            2 col. x 3.5"       A. Base rate (from charts, on left)                   $______________
Mon-Wed         $66.75             $66.75                   $44.50
Thurs-Sat       $72.10             $72.10                   $48.07
Sunday          $81.48             $81.48                   $54.32            B. Annual discount ______%                  –         $______________
                                                                                (From levels above)                                  (Deduct from Base rate)

Add $75 for Color                                                                                                         Subtotal $______________

                                                                              C. Frequency discount _____%                –         $______________
Ask your marketing consultant about other ad sizes.                                                                                  (Deduct from Subtotal)

                                                                              D. Color                                    +         $______________
                                                                              (Color charged is 10% of base (A.) rate
                                                                              or minimum stated. Limited availability.)

                                                                                                           Total for one ad $______________

                                        Herald-Tribune Media Group | Retail Rates effective January 1, 2015 (subject to change without notice)        19
How to Contact Us for Advertising:
                   Sarasota
      1741 Main Street, Sarasota, FL 34236
                 941-361-4000
                   Manatee
   8713 E. State Road 70, Bradenton, FL 34202
                  941-745-7808
                    Venice
     300 Tamiami Trail S., Venice, FL 34285
               941-486-3030
            National Advertising
      1741 Main Street, Sarasota, FL 34236
                 941-361-4203
             HeraldTribune.com
      1741 Main Street, Sarasota, FL 34236
                 941-361-4000

      HeraldTribune.com
       Follow us on Facebook or Twitter:
         facebook.com/HeraldTribune
           twitter.com/HeraldTribune

 HeraldTribuneMediaSource.com
You can also read