Media Kit 2019 November 2-5, 2019, Alte Kongresshalle Munich, Germany - ALTE KONGRESSHALLE - animago AWARD
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Presenter:
Funding Partner:
November 2-5, 2019, Alte Kongresshalle Munich, Germany
Bavarian Ministry
of Digital Technology
Location Partner:
ALTE KONGRESSHALLE
Media Kit 2019
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
CONTENT
Here’s how to profit from the animago 2019!
PROJECT OVERVIEW & KEY FACTS 3
YOUR PRESENTATION OPPORTUNITIES 4
SPONSORING
AWARD Advertising and communication benefits for all sponsor partners 5
Category sponsoring for the animago AWARD 6
Exclusive guest management sponsoring 7
Sponsoring for individual activities and interactive events 8
Sponsoring for the official champagne reception, catering and get-together after the animago AWARD show 9
In-kind sponsoring for the animago AWARD & CONFERENCE 10
EXHIBITION & RECRUITING
exhibiton and networking 11
for recruiting and education 12
CONFERENCE
MEDIA PARTNERSHIPS & COOPERATIONS 13
animago MAGAZINE 14
The special publication of DIGITAL PRODUCTION
animago ONLINE 16
Website and Social Media
YOUR DIRECT CONTACTS 17
EXHIBITION GENERAL TERMS AND CONDITIONS 18
2
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
PROJECT OVERVIEW & KEY FACTS
AWARD CONFERENCE SPONSORING & EXHIBITION
„ „ „
CREATIVITY & INNOVATION KNOW-HOW & TECHNOLOGY DEVELOPMENT & NETWORKING
It’s crazy how many absolutely It’s always amazing to see the We connect worlds. With the
superlative films and visualiza- amount of passion and hard animago 2019 we are trans-
tions are submitted each year by pro- work 3D and VFX artists put into forming one of the world‘s most
fessionals and up-and-coming artists their projects and presentations in important events in the fields of ani-
from all over the world. Their projects their efforts to achieve the perfect mation, VFX and design into a unique
are always exceptional, even though result. They often push hardware experience for those who love movies,
they’re basically using the same tools and software to its limits and even games and new media. The animago
that are available to everyone. The expand it to fit their individual needs. is supposed to be the bridge between
Günter Hagedorn Thomas Gronert Tobias Hager
animago AWARD ceremony is an Each year, the animago features all the different areas and I‘m proud to
Jury Chairman Program Director Chief Marketing Officer
P: +49 (0)40 5552065 absolute magnet for all national and P: +49 (0)89 42757994 presentations where ‘kindred spirits’ P: +49 (0)89 381620-596 be part of something so important. We
E: gh@animago.com international CG artists active in the E: tg@animago.com can gather and gain both artistic and E: th@animago.com offer new opportunities in networking
industry. technical inspiration for their own and business development. We do
projects. not just want to promote and bring
together the artists, but all the scenes.
Key Facts Key Facts Key Facts
MORE THAN 20 YEARS OF animago AWARD INTERNATIONAL BUSINESS CONFERENCE 2018 IN FIGURES
The animago AWARD is a worldwide renowned compe- Located in Germany this two-day gathering is a About 1,200 visitors, 50 contributing companies and
tition in the field of 3d animation & still, visual effects, high-profile event in our business sector since 2009. partners as well as 40 speakers and sessions
visualization & design since 1997. So far more than International and national luminaries of the film- and
TARGET GROUP OF PARTNERS
24,000 projects have taken the challenge of comparing postproduction industry give lectures on their current
Executives, decision makers, product developers,
themselves. projects & technologies and a deep view into their work.
marketing experts & communication managers of
INTERNATIONAL SUBMISSIONS TOPICS software and hardware companies as well as agencies,
Altogether 856 entries from 61 different nations have Animation, visual effects, visualization, design, service providers and members of the education sector
been submitted in 2018. Exactly 12 nominations out of VR & AR, game design, business, project management
PRESENTATION OPPORTUNITIES
36 in total were international ones. Among the 12 prize & technology
The animago is an excellent opportunity to present your
winners were 7 projects from international artists.
TARGET GROUP OF VISITORS product portfolio for example as a sponsor, exhibitor/
3,000 € PRIZE MONEY Professionals, creatives & young talents from all co-exhibitor, recruiter, speaker, partner of exclusive
In 2019 we have 10 different categories in the entry disciplines and workflows of digital media production, program activities, media or event partner.
types film & still. The category Best Young Production film making people, agencies and employees of the
carries prize money contributed by DIGITAL education & science sector
PRODUCTION totaling €3,000.
3
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
YOUR PRESENTATION OPPORTUNITIES
Crossmedia channels associated with animago and DIGITAL PRODUCITON
AWARD CONFERENCE EXHIBITION DIGITAL PRODUCTION PRINT ONLINE
animago
2019
EXHIBITION & RECRUITING & COOPERATION & MARKETING &
SPONSORING NETWORKING EDUCATION PARTNERSHIP COMMUNICATION
Arian Schlichenmayer Tobias Hager
We look forward to Event Manager, Marketing DP & animago Chief Marketing Officer
hearing from you. P: +49 (0)89 / 381620-592
F: +49 (0)89 / 381620-597
P: +49 (0)89 / 381620-596
F: +49 (0)89 / 381620-597
E: as@animago.com E: th@animago.com
4
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
SPONSORING
Advertising and communication benefits for all sponsor partners
Logo presentation Tickets for the animago EVENT
Promotion material print & online, website and 5 free conference passes for your team, which are valid
branding of the event location as part of the total for both event days including the animago AWARD gala
animago advertising campaign from the date of the and after-show get-together and in addition free or
final sponsorship confirmation price reduced tickets for your customers (on request)
Press releases animago MAGAZINE published by
Company teaser in all press releases German and DIGITAL PRODUCTION
English - Full-page print ad
- Logo presentation on the full-page print ad
Online Many Thanks to all Sponsor Partners 2019
Company advert in rotation on the animago
website as a rectangle format 300 x 250 px, starting
from the date of the final sponsorship confirmation
until end of year
Social Media
Announcement of the sponsor partnership and several
animago-related posts on the Facebook fan page and
Twitter channel
Tip
Become an animago partner and take advantage of our cross-media advertising and communication services. The following
pages contain short descriptions of various partner packages. Feel free to get in touch with us if you have any other ideas
about how to spotlight your company at the animago. We look forward to hearing from you!
Your direct contact is Tobias Hager, P: +49 (0) 89 381620-596 | E: th@animago.com
5
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
SPONSORING Categories
Category sponsoring for the animago AWARD In 2019 the best production will be awarded in
these categories:
Benefits in addition to those on page 5
Best Visual Effects
animago AWARD show Online Best Game Cinematic
Laudatory speech and nominee presentation for the News article (German and English) on our animago
Best In-Game Graphics
sponsored category website
Best Short Film
animago CONFERENCE DIGITAL PRODUCTION Best Advertising Production
-P
resentation slot (approx. 30 min) as part of the entire - News article in German on the website (animago
conference program section) of DIGITAL PRODUCTION Best Character
- In addition an independent sponsored by session - Banner placement in rotation as a content format Best Young Production
(approx. 45 min) of a keynote, for example a project 640 x 90 px on the homepage and in the animago
realization, making-of or lecture in design, usage and section as well Jury’s Prize
techniques
Best Motion Design
animago MAGAZINE published by
Best Still (Public Voting)
animago EXHIBITION DIGITAL PRODUCTION
-F
ree booth in size 8-10 square meters including Short company profile and presentation of the laudator,
electricity supply and free wireless internet access placed together with the three nominated projects of
The deadline for participating in this year‘s
-C
ompany profile included into the animago the sponsored category
EXHIBITION section on our website animago AWARD is June 30, 2019.
Sponsoring package: net 16,000 €
Recommendation
Also place your full-page print ad in the DP 01/20 issue, which will contain detailed descriptions of the making of each
animago prize-winner. It’s the ideal opportunity to showcase your company once again directly next to a behind-the-scenes
look at the winner of your sponsored category.
Special price rate for category sponsor partners: net 2,500 €
6
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
SPONSORING
Exclusive guest management sponsoring Bestellinformationen:
Rechnungsnr.: nicht verfügbar
Kontakt für Rückfragen:
XING Events GmbH
Veranstalter dieses Events:
ATEC Business Information GmbH
Bestelldatum: 29.04.2016 Sandstr. 33 animago 2016
Ticketnummer 1 von 1 80335 München Hackerbrücke 6
Deutschland 80335 München
Deutschland
For many years, XING EVENTS ticketing software has handled the guest management for the animago with great results. USt-IdNr.: DE 270819423
Ihr Ticket für animago AWARD & CONFERENCE 2016
We’re now looking for an equally effective guest management partner interested in supporting us with on-site technical equipment Sehr geehrte(r) J. Doe,
(PCs / notebooks / printers) in the animago entrance area. dies ist Ihr Ticket für "animago AWARD & CONFERENCE 2016" vom 27. Oktober 2016 bis 28. Oktober 2016, welches Sie am 29. April
2016 bestellt haben. Es genügt, wenn Sie dieses Ticket ausdrucken und zur Veranstaltung mitbringen. Sollten Sie Fragen zu Ihrer
Bestellung haben, so wenden Sie sich bitte an den XING Events Support unter support@xing-events.com.
Benefits in addition to those on page 5 Mit freundlichen Grüßen
Ihr XING Events Team
Ticket website animago CONFERENCE
Attractive and prominent company placement: Presentation slot (approx. 30 min) as part of the entire
the content area of our ticket subsite is free of any conference program
third party promotion
animago EXHIBITION
eTicket
- Free booth in size 8-10 square meters including
Exclusive promotion placement in a DINlang format on electricity supply and free wireless internet access
our eTicket (PDF file), which is automatically sent by
- Company profile included into the animago TICKET
email to all visitors after their accreditation
EXHIBITION section on our website
animago AWARD & CONFERENCE 2016
Entrance area on location
27. Oktober 2016 10:00 bis 28. Oktober 2016 16:00
Munich´s Culture Center GASTEIG, Germany
Online
Rosenheimer Straße 5, 81667 München, Deutschland
Presentation and branding opportunities such as 4888-9534-7762
rollUps, banners, beach flags, brochures, flyers etc. News article (German and English) on our animago
on both event days website
Student/Trainee/Pupil Ticket, 2 days € 58,00
J. Doe
DIGITAL PRODUCTION
ews article in German on the website (animago
N
section) of DIGITAL PRODUCTION.
Sponsoring package: net 10,000 €
Recommendation
Also place your full-page print ad in the DP 01/20 issue, which will contain detailed descriptions of the making of each
animago prize-winner. It’s the ideal opportunity to showcase your company once again directly next to a behind-the-scenes
look at the winner of your sponsored category.
Special price rate for our guest management partner: net 2,500 €
7
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
SPONSORING
Sponsoring for exclusive activities and interactive events
The animago already has some unique activities, such as the DIGITAL PRODUCTION lounge, the Sketch Battle, the Photo-Fun-Box
and prize draws; but if you have any other ideas you think might get our guests’ hearts and minds pumping, feel free to contact us!
We’re interested in hearing your suggestions on how to generate even more activities to complement the expert lectures at the
animago conference. Contact us with any ideas you might have!
Benefits in addition to those on page 5
animago LOCATION
Presentation and branding opportunities such as rollUps, banners, beach flags,
brochures, flyers etc. on both event days
animago EXHIBITION
-F
ree booth in size 8-10 square meters including electricity supply and free wireless
internet access
-C
ompany profile included into the animago EXHIBITION section on our website
Online
News article (German and English) on our animago website
DIGITAL PRODUCTION
News article in German on the website (animago section) of DIGITAL PRODUCTION
Sponsoring package: net 8,500 €
Recommendation
Also place your full-page print ad in the DP 01/20 issue, which will contain detailed descriptions of the making of each
animago prize-winner. It’s the ideal opportunity to showcase your company once again directly next to a behind-the-scenes
look at the winner of your sponsored category.
Special price rate for our sponsor partners: net 2,500 €
8
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
SPONSORING
Exclusive sponsoring for the official champagne reception, catering and get-together
Are you interested in showcasing your company exclusively while also doing some networking and joining with us to ensure the culinary
satisfaction of all of our guests in a relaxed atmosphere on the evening of the animago AWARD presentation? If so, our animago AWARD
night with its pre-ceremony champagne reception and post-ceremony gathering is exactly the right time and place for you.
Benefits in addition to those on page 5
Champagne reception
Official welcome words together with the animago presenter to open up
the animago AWARD show
animago LOCATION
Branding opportunities in the catering and lounge area for example
with logo presentation on glasses, napkins, menu or additional decoration
elements and promotion material, e.g. special colored straws
Get-together
Your own cocktail creation after the animago AWARD show - invite the
animago guests to taste and clink glasses
Sponsoring package: net 15,000 €
Recommendation
Also place your full-page print ad in the DP 01/20 issue, which will contain detailed descriptions of the making of each
animago prize-winner. It’s the ideal opportunity to showcase your company once again directly next to a behind-the-scenes
look at the winner of your sponsored category.
Special price rate for our sponsor partners: net 2,500 €
9
2019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
SPONSORING
In-kind sponsoring for the animago 2019
We are happy to enjoy your support, for example technical equipment, pieces of lounge furniture, prizes for raffles,
culinary treats or other cool ideas to make the animago a successful event for all our guest.
Crossmedia communication
Your company and products will be publicized in the lead-up phase on
all event-related communication channels of animago and DIGITAL
PRODUCTION and as well integrated into the branding, decoration and
atmosphere of the event location
Inclusive benefits
In-kind sponsor partners receive of course all marketing and
communication benefits, which are listed on page 5
Media value
The media value and possible promotion activities in addition will be
individually defined based on the scope of the in-kind services
Exciting ideas are welcome and we look forward to your contact!
Recommendation
Also place your full-page print ad in the DP 01/20 issue, which will contain detailed descriptions of the making of each
animago prize-winner. It’s the ideal opportunity to showcase your company once again directly next to a behind-the-scenes
look at the winner of your sponsored category.
Special price rate for our sponsor partners: net 2,500 €
102019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
EXHIBITION | RECRUITING
Exhibition & Networking
Booth size animago MAGAZINE published by
8-10 square meters including electricity supply and free DIGITAL PRODUCTION
wireless internet access - Half-page print ad horizontal format
- Logo presentation on the full-page print ad
Online Many Thanks to all Exhibition Partners 2019
-C
ompany profile included into the animago
EXHIBITION section on our website
-N
ews teasers about the animago EXHIBITION and
Exhibition stand sublet:
its participating companies
If you’re interested in sharing your exhibition stand
with another company, we would charge each stand
Social Media
occupant 850 € plus VAT. Of course, your fellow
Announcement of participating companies and several
exhibitor would enjoy the same communication
animago-related posts on the Facebook fan page and
services you do.
Twitter channel
Tickets for the animago EVENT Please note:
3 free conference passes for your team, which are valid For decoration and branding or technical equipment of
for both event days including the animago AWARD your booth you are generally responsible by yourself. Do
gala and after-show get-together and in addition price not hesitate to contact us for questions and if you need
reduced tickets for your customers (on request) any assistance.
Exhibitors package in total: net 7,500 €
Recommendation
Also place your half-page print ad in the regular DP 06/19 issue. It’s the ideal opportunity to have a two-fold presence as an
exhibitor this year.
Special price rate for exhibitors: net 1,999 €
112019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
EXHIBITION | RECRUITING
Recruiting & Education
The Recruitment & Education Area at the animago 2019 brings together established industry professionals with up-and-coming
talent. This is where HR managers can connect with promising young artists and also where industry reps can get to know the
department heads and professors involved in the latest degree programmes. Whether you represent a studio, agency or educational
institution, we invite you to join us and foster exciting new synergies between industry and training.
Booth size Tickets for the animago EVENT
4-6 square meters including electricity supply and free 5 free conference passes for your team, which are valid
wireless internet access for both event days including the animago AWARD
gala and after-show get-together and in addition price
reduced tickets for your customers (on request)
Online
ompany profile on the animago Website as news
-C
post and inside EXHIBITION section animago MAGAZINE published by
DIGITAL PRODUCTION
-S
ponsored company profile on DIGITAL PRODUCTION
website (Homepage, animago News section) - half page print ad
- Entry in the DIGITAL PRODUCTION job board - Logo presentation on the full-page print ad
Many Thanks to all Exhibition Partners 2019
Social Media
Announcement of participating companies and several
animago-related posts on the Facebook fan page and Please note:
Twitter channel
For decoration and branding or technical equipment of
your booth you are generally responsible by yourself. Do
not hesitate to contact us for questions and if you need
any assistance.
Presentation package in total: net 2.500 €
Recommendation
Also place your half-page print ad in the regular DP 06/19 issue. It’s the ideal opportunity to have a two-fold presence as an
exhibitor this year.
Special price rate for exhibitors: net 1,999 €
122019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
MEDIA PARTNERSHIPS & COOPERATIONS
Support the animago by presenting and publicizing it on your own media platform.
As a thank-you, we can offer the following print, online & social media services in return.
animago MAGAZINE published by Social Media
DIGITAL PRODUCTION Announcement of media partnership and several
- Half-page print ad horizontal format animago related posts on the Facebook fan page
„Festival Tank“
by Christian Schweger
- L ogo presentation on the full-page print ad and Twitter channel
Many Thanks to all Media Partners 2019
Tickets for the animago EVENT
DIGITAL PRODUCTION 2 free conference passes for your team, which are valid
Half page print ad horizontal format in the regular for both event days including the animago AWARD gala Many Thanks to our MEDIA PARTNERS & PARTNER EVENTS 2017
DP issue 06/19 or alternatively in issue 01/20 and after-show get-together and as well free press
accreditations for your editorial team BEO
Branded Entertainment Online
Online
Special interest desk
Banner placements as a rectangle format
300 x 250 px in rotation on the animago website until Presentation of your magazines or advertising material
end of the year, starting with the official signed media (copies: 100, delivery date: tba)
agreement
present4 D
vr-suite.com
Logo presentation
- Into the official PARTNER-section on our Presented by:
#animago2017
Funded by:
animago website animagoAWARD
www.animago.com
-A
t the animago AWARD & CONFERENCE on
25/26 October 2018 (posters, video slide
shows, program flyer)
Do you have further promotion ideas? Your direct contact person is
Arian Schlichenmeyer, P: +49 (0) 89 381620-592 | E: as@animago.com
132019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
animago MAGAZINE
The special publication of DIGITAL PRODUCTION
Standard advertising sizes
(Technical information on next page)
Bleed Type area Price*
FULL
MAGAZINE
2/1
420 x 297 mm 390 x 270 mm 8,900 € SPONSORING?
Sure! Ask us!
Cover 5,760 €
1/1 210 x 297 mm 180 x 270 mm
Inside 4,950 €
1/2
horizontal
210 x 150 mm 180 x 133 mm 2,990 €
1/3
horizontal
210 x 102 mm 180 x 86 mm 2,700 €
Edition: 6,000 copies
* All prices indicated are net prices that do not include 19% VAT
Publication date: N
ovember 8, 2019 (bundled with
regular DP issue 06/19)
Your insert in the animago MAGAZINE
Advertising copy deadline: September 20, 2019
Achieve more advertising impact via loose-insert printed materials, such as prospects,
Print document deadline: October 1, 2019
flyers or postcards. Just ask us how!
Delivery deadline for inserts: October 10, 2019 (before 8 a.m.)
142019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
animago MAGAZINE EDITORIAL
The special publication of DIGITAL PRODUCTION
Experts, excitement
and lots of benefits!
Technical data R egular readers might be a tad con-
fused right now, seeing as we’ve
published the animago Special Issue be-
fore this year’s animago has taken place.
AWARD winners on 7 September, you will
certainly be hearing from her about sub-
mitting a making of story. In the current
issue, you’ll find information on the ex-
sponsored by NEC as well as hardware
sponsored by Wacom. Other interactive
events include the VR sculpting competi-
tion at the DP stand – where the best vir-
In order to accelerate and optimize the production processes of our publications, DETAIL Business Information GmbH maga
But it’s no mistake and we’re not acciden- pert presentations scheduled to take tual sculpting will win an Oculus headset
tally announcing the winners beforehand: place at the CONFERENCE. There’s also a and controllers – as well as the VR expe-
instead, we just wanted to make some programme guide that you can remove riences organised by present4D and Ig-
changes to the magazine’s concept and and put in your pocket or bag. We are nyte. The Vogelsänger photo box will also
bring you more print-based information very happy to announce that leading in- be on hand again; it was the source of
about the many events taking place at ternational speakers, such as Erik Smitt many funny pictures on our animago
zines are printed computer-to-plate. This process makes it necessary to have all printing documents available in digital form.
this year’s animago before things get un- from Pixar and Matthias Menz from Weta Facebook page last year.
derway on 7 and 8 September at the Digital, have agreed to talk about their
Gasteig in Munich. projects and let us in on some of the Our sponsors and supporters are the peo-
tricks used by the major studios. Many ple who make the animago possible each
© ANTOINE COLLIGNON
In this DP Special Edition, you’ll find an national artists will also be passing on year, so we would like to take a moment to
In order to prevent errors in printing or exposure, the following points must be observed when preparing data files. Please pass
overview of the nominees including infor- their expertise at the two-day confer- express our gratitude for their generosity.
mation about all 33 projects in the eleven ence: for example, Jan Fiedler from Pixo- First and foremost, our thanks go to the
animago categories. As always, there is a mondo will be talking about that studio’s Bavarian State Ministry for Economic Affairs
wide range of VFX and animation work to work on “Wonder Woman” and Christian and Media, Energy and Technology and City
admire, and it is truly amazing to see the Deiß from Scanline VFX will tell us how of Munich’s Expert Team on Culture and
leaps in quality that can occur in the the effects for “Power Rangers” and the Creative Industries for their support for
this information to the agency or advertising department you have commissioned to produce your printing documents.
space of just one year. Indeed, there are “Guardians of the Galaxy 2” came about. the animago 2017. Our thanks also go out
no longer any limits to the possibilities of to all of the sponsors, exhibitors, speakers
expression and presentation. In the DP The programme overview also takes a and media partners who’ve helped us make
issue 06:17, we will be providing you with look at some of the highlights of this this year’s animago an exciting and worth-
3D Software is useless without a behind-the-scenes look at the making
of all winning projects; that issue will be
year’s animago EXHIBITION. For all of you
who already know for sure you’re going to
while experience for our visitors. In 2018
the animago AWARD & CONFERENCE will
artists using it! published on October 2Oth. be at the animago, this is definitely some-
thing you should enter into your planner.
again take place in Munich. For more
information, go to www.animago.com
All texts contained in the animago Special Our annual Sketch Battle is just one of or www.digitalproduction.com. You can
Edition are the work of DP editor Mirja the many events there, and this time par- also visit us on social media. We’ll keep
We congratulate the nominees and winners of this year‘s animago award. We are
Fürst. If you’re among the animago ticipants have a chance to win a monitor you as up-to-date as possible.
proud to support creatives around the world in their efforts to create the breathtaking
works we see submitted to animago and other awards year after year. Thank you
Formats
very much for letting us be a part of your creativity and for showcasing the potential
Presented by Funded by www.animago.com
of our software through your incredible work.
animagoAWARD
#animago2017
maxon.net Your MAXON Team
3
– The printable data file must be created according to PDF/X1a or PDF/X3 standards using Adobe Distiller.
170724_R19_DP_AnimagoSonderheft_Anzeige_EN_MZ.indd 1 24.07.17 13:51
– All fonts must be embedded.
animago AWARD
Esri CityEngine
NOMINEES Best Visual Effects ® ®
Image Dragons: HBO
– Colours must be available in CMYK (not in RGB). If special colours are to be used, please arrange this` Create High-Quality 3D Content
in advance with the publisher.
Model 3D environments for movies and games.
Quickly create 3D models using real-world data.
Design urban scenes in 3D for pre-viz and proof of concept.
– Allowance must be made for all colour profiles.
– Please do not use hairlines.
– We recommend using 300 dpi as an image resolution.
VFX-Studio
Unleashing the Dragons Pixomondo
VFX-Supervisor
P ixomondo has a lot of experience
working on “Game of Thrones” shots;
indeed, the team has been on board since
condition, the dragons had to continue to
be threatening enough that Tyrion Lan-
nister wouldn’t dare approach them too
Sven Martin
Client
HBO
Season 2. And yet, when asked about this closely. The team had to find the perfect
– The data file must be generated in the actual size (100 %).
scene from Season 6, supervisor Sven balance to reflect that. HBO VFX-Supervisor
Martin said that this was the most com- The dragons are so emaciated that their Joe Bauer
plicated VFX shot so far because it was ribcages stick out, and Pixomondo took Country
difficult to infuse believable life into the the opportunity to reveal something Germany
starving CG dragons. Indeed, the biggest about their anatomy; some parts of the
Software
challenge was to introduce fine nuances skin appear transparent in the final shots,
Maya, V-Ray, Nuke
in the movements of the dragons that in- so that a layer of veins becomes visible,
– For sizes larger than 1/1 page, each page must be generated separately (including allowance for trim).
dicate their weakness. During the design and through this layer we see their blood Unleashing the Dragons – Pixomondo
process, it turned out that strong and pulsating. A total of seven people worked www.animago.com/en/animago2017/
filmlinks >>> Nr. 26
healthy dragons were much easier to roughly six weeks to make just one of the
draw than exhausted and starving ani- shots look right. In the end, there were Pixomondo Homepage
mals. And yet, in spite of their miserable 20 different animation variants. www.pixomondo.com
Montage will be carried out by the printer. The category "Best Visual Effects" is presented by
Esri
– Allow 3 mm trim for bleed elements.
"The animago AWARD is one of Europe’s leading com- tertainment, and games. Furthermore, Esri build ArcGIS,
petitions for the entire spectrum of digital media pro- the world’s most powerful mapping and spatial analytics
duction and visualization. The animago has always stood software. Our users create the maps that run the world
for exceptional creativity and technical excellence," says and apply geography to every decision. We are proud
Dominik Tarolli, Director, Global Business Development, and honoured that also so many leading entertainment
3D Geodesign Markets at Esri. "Esri CityEngine is a lea- companies and creatives are using our technology to
ding procedural modelling software designed to create manage their business, create immersive experiences Download your free 30-day trial at
– The size of the advertisement must correspond to the size specified in the advertising order.
Dominik Tarolli
esri.com/cityenginetrial
Director massive and beautiful 3D cities for movies, TV, live en- and tell better stories." www.esri.com
38 www.animago.com Copyright © 2017 Esri. All rights reserved.
G78089_CityEngine_FullPage_Ad.indd 1 8/1/17 10:21 AM
Proof
animago AWARD
NOMINEES Best Advertising Production
For colour advertisements, the printer requires a colourdefined digital proof with a FOGRA media wedge in accordance with
current standards; for b/w advertisements a laser print is required. If no proof is available, any variations from the original
advertisement could be possibly overlooked.
Die Oster-Überraschung –
#DerWahreOsterhase Client
Netto Marken-Discount AG & Co. KG
I n this two-minute spot called “The Real
Easter Bunny”, we are told the story of
the true love between a bunny and a
actual shoot, they used stand-ins of the
3D models as light references on the set.
Working with a narrow production win-
Agency
Jung von Matt
hen. And, as the title suggests, their love- dow of roughly 3 months, the CG team VFX-Studio
child turns out to be something special; faced its biggest challenges in the fea- Mill+
of course, it’s the Easter Bunny! But he thers and fur. Country
doesn’t know it yet and first has to expe- The animation was yet another tricky Germany
rience a constant series of embarrass- matter, seeing as there was nothing they Software
ments involving decorated eggs. But all’s could consult to see how a hen would Maya, Houdini, Avid, Flame,
well that ends well. The little guy eventu- kiss a rabbit and what it looks like when a Nuke, Premiere, Final Cut
Looking for more attention? Try a double placement!
ally finds out that his way of being differ- rabbit lays an egg.
Netto ad “The Easter Surprise“
ent is actually something that brings chil- The commercial forms part of a 360°
www.animago.com/en/animago2017/
dren a lot of joy, and he ultimately campaign for the supermarket chain
filmlinks >>> No. 32
accepts his higher calling. “Netto” during Easter season. The cam-
All characters in the clip are full-CG, and paign included Easter Bunny appearances Jung von Matt Homepage
the real miniature set was built to scale in Pixi Books, cardboard displays and on- www.jvm.com/en
by a 20-person team. They even created line features, whereby all elements had Mill+
a life-size section of the forest. For the to be perfectly matched. www.themill.com/what-we-do/1/mill+
Ein Arbeitsplatz ohne Grenzen.
he special animago edition is sent in a bundle with the regular DIGITAL PRODUCTION issue 06/19 to all subscribers
T The category "Best Advertising" is presented by
Dell
Das
Das Dell
Dell Canvas
digitalen
Canvas ermöglicht
–– mit
mit einem
ermöglicht bahnbrechende
digitalen Umgebung.
Umgebung. Halten
einem präzisen
bahnbrechende Kreativität
Halten Sie
Sie jedes
präzisen Stift
jedes Detail
Stift und
Kreativität dank
Detail fest
und intuitivem
fest –– von
intuitivem Totem
dank einer
von der
Totem auf
einer traditionellen
traditionellen Arbeitsweise
der Grundidee
Grundidee bis
auf einem
bis zur
einem großzügigen
Arbeitsweise in
zur konkreten
in einer
einer
konkreten Darstellung
Darstellung
großzügigen 27’’-QHD-Display.
27’’-QHD-Display.
and also to retail outlets. Contact us directly to find out more about our special conditions in the case of a double
“What would it be like if movies and entertainment re that their next movie or campaign is a big hit. Dell
hadn’t developed over the past 20 years? We would has been aiming to create that technology for 20 years Entfesseln
Entfesseln Sie
Sie Ihre
Ihre Kreativität
Kreativität unter
unter Dell.de/canvas
Dell.de/canvas
have missed out on computer-animated films such as now. For two decades, we’ve been providing the right
‘Toy Story,’ the action scenes in ‘Jurassic Park,’ and di- tools with our high-performance Precision workstations
ving into the 3D world of ‘Avatar.’ It’s equally difficult to so that every exciting new idea that comes to mind can
placement.
imagine the world of advertising without the inexhau- be implemented. And we’re already preparing ourselves
stible wealth of new ideas and approaches provided by for the next visual revolution: Virtual and augmented DELL
DELL CANVAS
CANVAS
Ulrike Rüger 3D animation, stills, and fascinating visual effects. Cre- reality will take over the world of advertising and spark
Sales Director and ative minds – whether in Hollywood, Studio Babelsberg, new creativity. We’re excited for the future,” says Ulrike
Head of Business or advertising agencies around the world – need to be Rüger, Sales Director and Head of Business Unit Client
Unit Client Solutions able to rely on powerful technologies in order to ensu- Solutions, Dell Deutschland. www.dell.com
©
©2017
2017Dell
DellInc.
Inc.oder
oderTochtergesellschaften.
Tochtergesellschaften.Alle
AlleRechte
Rechtevorbehalten.
vorbehalten.Dell
DellGmbH,
GmbH,Main
MainAirport
AirportCenter,
Center,Unterschweinstiege
Unterschweinstiege10,
10,60549
60549Frankfurt
FrankfurtamamMain.
Main.Geschäftsführer:
Geschäftsführer:Doris
Doris
Albiez,
Albiez, Jürgen
Jürgen Renz.
Renz. Vorsitzende
Vorsitzende des
des Aufsichtsrates:
Aufsichtsrates: Benedikte
Benedikte Leroy.
Leroy. Eingetragen
Eingetragen beim
beim AG
AG Frankfurt
Frankfurt am
am Main
Main unter
unter HRB
HRB 75453,
75453, USt.-ID:
USt.-ID: DE
DE 113
113 541
541 138,
138, WEEEReg.-Nr.:
WEEEReg.-Nr.: DE
DE
49515708.
49515708. Dell,
Dell,EMC
EMCundundandere
andereMarken
Markensind
sindMarken
Markenvon
vonDell
DellInc.
Inc.oder
oderTochtergesellschaften.
Tochtergesellschaften.
42 www.animago.com
224712_de_cs_sb_fy18q3_aug_1b_4c_np_210x297_ad_dell_canvas_pr.indd
224712_de_cs_sb_fy18q3_aug_1b_4c_np_210x297_ad_dell_canvas_pr.indd 11 09/08/17
09/08/17 16:04
16:04
152019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
animago ONLINE
Website and Social Media
Website German/English | www.animago.com/en
Coverage
• Page Impressions: 7,000 (monthly average in 2018)
• Unique Users: 2,500 (monthly average in 2018)
Banner placement
Rectangle format (300 x 250 px) in rotation as animated
GIF, JPG or SWF, max. 100 kB: monthly price rate 690 €*
Social Media
Facebook posts
Must be delivered to us (text+image or video)
• Single placement: 500 €*
• Package of 15 placements within 2019: 5,000 €*
(The package is mimited to 5 Partners in total)
* All prices indicated are net prices that do not include 19% VAT animago WEBSITE
162019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
YOUR DIRECT CONTACTS
Tobias Hager Günter Hagedorn
Chief Marketing Officer animago AWARD & Jury
P: +49 (0)89 / 381620-596 P: +49 (0)40 5552065
F: +49 (0)89 / 381620-597
E: gh@animago.com
E: th@animago.com
Arian Schlichenmayer Thomas Gronert
Event Manager, Marketing DP & animago Conference & Speakers
P: +49 (0)89 / 381620-592 P: +49 (0)89 / 89 42757994
F: +49 (0)89 / 381620-597 E: tg@animago.com
E: as@animago.com
Petra Meyer
Display Management Online
P: +49 (0)89 / 381620-879
E: disposition@digitalproduction.com
172019
Presenter: Funding Partner: Location Partner:
Bavarian Ministry
of Digital Technology ALTE KONGRESSHALLE
GENERAL TERMS AND CONDITIONS Terms of payment
for Advertisements Print and Online 30 days after invoice date net
An „advertisement order“ within the meaning of the following General Terms and Conditions of Business is a contract with respect 2 % discount for payments within 14 days
to the publication of one or more advertisements of an advertiser or space buyer in a publication for advertising purposes.
Prices do not include VAT
1. If there is any doubt, advertisements are to be called up for publication within advertisement in question. Complaints – except in the case of non-obvious defects – the case of contracts from the time that the last advertisement appeared in print.
one year of the conclusion of the contract. If, within the framework of the contract, must be put forward within four weeks of receipt of the invoice and voucher copy.
19. Place of jurisdiction and place of performance is the office of the publishing
the right has been granted to call up individual advertisements, the order is to be
10. Trial copies are only supplied if expressly requested. The advertiser is responsible house. Additional General Terms and Conditions of the Publisher
wound up within a year of the publication of the first advertisement provided the
for the correctness of the returned trial copy. The publishing house takes into account
Bank data
first advertisement was called up and published within the period of time mentioned a) The General and Additional Terms and Conditions of the Publisher apply by analogy
all corrections that are communicated to him within the deadline set when the trial
in sentence 1. to orders for supplements, appendages and technical special designs. b) Each order
copies were originally sent to the advertiser.
shall only become legally valid after written confirmation by the Publisher.
2. When a contract is concluded the advertiser is entitled to call up further advertise-
Deutsche Bank Munich
11. Re: invoicing based on print size. Inapplicable.
ments within the period of time agreed on or within the period of time mentioned in c) Advertising agencies and advertising brokers are obliged to adhere to the
item 2 over and above the number of advertisements mentioned in the order. 12. In the event that the advertiser does not make an advance payment, the invoice Publisher’s price list with regard to their offers, contracts or invoicing with clients.
3. If an order is not fulfilled due to circumstances beyond the control of the publishing
will, as far as possible, be sent fourteen days after publication of the advertisement.
The invoice is to be paid within the time period mentioned in the price list as from the
Remuneration for mediation paid by the Publisher to advertising agencies may not be
passed on to the Customer in whole or in part.
Bank Code: 700 700 10
house, the advertiser has, regardless of any other legal obligations which might arise,
to reimburse the publishing house for the difference between the discount that was
date on which the invoice was received, provided that no other terms of payment or
advance payment has been agreed on in individual cases. Possible discounts for early
d) If the advertisement price list is altered, the new conditions will immediately enter Account Number: 170 33 88 00
granted and the discount that would correspond to the amount actually purchased. into force and apply even to current advertisement orders.
4. Text part-advertisements. Inapplicable.
payment will be granted in accordance with the price list.
13. In the event that the advertiser defaults or requests an extension, interest and
e) If a joint discount is claimed for associated companies, written proof of associated VAT ID Number: DE 27 0819423
IBAN: DE 86 7007 0010 0170 3388 00
status will be required from advertisers. Associated companies are defined for the
5. Orders for ads and preprint inserts that are expressly only to be published in spe- collection fees are charged. If the advertiser defaults the publishing house can defer
cific issues or positions in the magazine have to arrive at the publisher in sufficient purposes of this provision as companies linked by a financial shareholding of at least
the implementation of the remaining current order until payment has been made
50 percent. Confirmation of the associated status of capital companies shall be provi-
time for the advertiser to be informed prior to the closing date for advertisements
should it not be possible to execute the order in the requested manner. Classified ads
and demand that advance payment be made for the remaining advertisements.
If there is reasonable or legitimate doubt about the advertiser’s ability to pay, the
ded by an accountant or through presentation of the last annual report. Partnerships SWIFT / BIC: DEUTDEMM
are printed in the appropriate section and require no particular agreement. shall prove associated status by presenting their certificate of registration. The
publishing house is entitled, even while the advertising contract is running, to make
report/ certificate must be presented by the end of the insertion year. Presentation
6. Advertisements that because of their editorial design are not recognisable as such the appearance of further advertisements dependent on the advance payment of the
after this deadline will not result in retrospective recognition. Group discounts must
will be made more clearly distinguishable by the publishing house adding the word sum and on the settlement of unpaid invoices irrespective of the terms of payment
always be expressly approved in writing by the Publisher. Group discounts are only
“advertisement”. originally agreed on.
granted for the duration of associated status. In the event of termination of associ-
7. The publishing house reserves the right to reject advertisement orders – also indi- 14. If requested to do so the publishing house will supply an advertiser’s copy with ated status, the Publisher must be informed immediately. Termination of associated
vidual release orders within the scope of a contract – and insert orders, on account of the invoice. Depending on the type and scope of the advertising contract, tear sheets status will also result in the termination of group discounts.
their content, origin or technical form in accordance with uniform, objectively justified and the complete advertiser’s copies will also be supplied. If an advertiser’s copy
f) Inserts are loose, printed items supplied by the Customer for inclusion with the
principles of the publishing house if their contents violate laws or official regulations can no longer be procured, a legally binding certification from the publishing house
journal. Inserts that combine advertisements from several Customers with a com-
or it cannot reasonably be expected that the publishing house print them. This also confirming the publication and distribution of the advertisement will take its place.
mon theme (joint advertising) are possible subject to special agreement.
applies to orders placed with branch offices, advertisement offices or representa- 15. The advertiser is to bear the cost of producing the necessary artwork and of any
tives. Insert orders only become binding for the publishing house once a sample g) Appendages are printed items supplied by a Customer that are securely attached
substantial modifications requested by the advertiser, or for which he is responsible,
of the insert has been submitted and approved. Inserts which give the reader the inside the journal. Inserts that combine advertisements from several Customers with
to the design originally agreed on.
impression that they are part of the newspaper/magazine on account of their format a common theme (joint advertising) are possible subject to special agreement.
or layout, or include advertisements from third parties, will not be accepted. The 16. Does not apply to titles whose edition-specific circulation has to be notified to
h) Appendages that due to their design are not recognisable as advertisements must
advertiser will be informed immediately that his advertising order has been rejected. the IVW (German Information Association for the Ascertainment of Distribution
include the word »Advertisement«. The precise details can be worked out once a
of Advertising Media) – see 21. For contracts involving a series of adverts, a price
8. The advertiser is responsible for ensuring that the advertisement text and faultless sample has been presented.
reduction can be claimed if the individual circulation of each edition is on average
artwork or the insert is delivered to the publishing house in good time. The publishing
less than the guaranteed paid circulation. A reduction in circulation shall only become i) The Customer is solely responsible for the content and legality of the text and
house will be prompt to demand a replacement for any artwork that is visibly
a shortfall justifying a price reduction if and when it exceeds the following ratios: images supplied for insertion. The Customer is responsible for releasing the Publisher
unsuitable or damaged. The publishing house guarantees the usual printing quality
circulation up to 50,000 copies – 20 out of a hundred, circulation up to 100,000 from any third-party claims that arise against the Publisher following execution of
of the booked title within the scope of the means arising from the artwork submitted.
copies – 15 out of a hundred, circulation up to 500,000 copies – 10 out of a hundred, the order, even if it is cancelled. The Publisher is not obliged to check orders and
9. If the printed version of the advertisement is partially illegible, not correct or circulation above 500,000 copies – 5 out of a hundred. In addition, claims for price advertisements for infringement of third-party rights. If cancelled advertisements
incomplete, the advertiser is entitled to a reduction in payment or to a replacement reductions are excluded for agreements if the Publisher has notified the Customer are published, Customer claims shall only result from within the framework of point
advertisement that is free from defect, but only to the same extent as the purpose of the reduction of the edition circulation in sufficient time for the Customer to 10 (above) of the General Terms and Conditions of Business.
of the advertisement was impaired. In the event that the publishing house lets an withdraw from the contract prior to the publication of the advertisement. Any further
j) In the event of business disruptions or interventions by force majeure (e.g. indus-
appropriate deadline that he was set for this pass, or that the replacement advertise- claims are excluded.
trial disputes, confiscation, etc.), the Publisher shall be entitled to full payment for
ment is once again not free from defects, the advertiser has the right to a reduction
17. In the case of box number advertisements the publishing house exercises the dili- the published advertisements if the orders are fulfilled with 80% of the guaranteed
in payment or to withdraw from the contract. Claims for damages or compensation
gence and care of a prudent businessman when it comes to safekeeping and passing
DETAIL Business Information GmbH
paid circulation underlying the price of the advertisements. Lower fulfilment shall
occasioned by positive violation of a claim, negligence on conclusion of the contract
on the offers in good time. Recorded deliveries and express letters in response to box be invoiced on the basis of the thousand-page price as per the guaranteed paid
and tortious acts are – even if the order was placed by telephone – excluded. Claims
number advertisements will be sent on by normal post. Replies to box number adver- circulation in the price list.
for damages or compensation occasioned by impossibility of performance and delay
in performance are limited to compensation for the foreseeable damage and to the
tisements will be kept for four weeks. Replies that have not been collected within the
time will be destroyed. The publishing house will return valuable documents without
k) The duty to store print materials shall end three months after publication of the Management: Karin Lang
remuneration to be paid for the advertisement or insert in question. This does not respective advertisement insofar as no other agreement has been explicitly made.
apply to damage caused intentionally or by gross negligence by the publishing house,
being obliged to do so. The publishing house can, by individual contract, be granted
the right, as an agent, to open the incoming offers instead of and in the explicit inte- l) Providing more than two colour templates, late delivery of the print matter, and
Messerschmittstr. 4, 80992 Munich
its legal representative or its vicarious agents. The liability of the publishing house
for damages due to the lack of characteristics or features that were promised remain
rest of the advertiser. The publishing house is not obliged to pass on offers of people
trying to sell their wares and offers of mediation.
requests for print alterations to the template may affect placement and print quality.
Any resulting claims can only be asserted within the framework of point 10 (above)
Germany
unaffected. In addition, in the course of business the publishing house is also not
liable for the gross negligence of its vicarious agents; in the remaining cases liability 18. Artwork will only be returned to the advertiser if this has been specifically
of the General Terms and Conditions of Business. The Publisher reserves the right to
invoice the Customer for any additional costs incurred.
www.animago.com
towards businessmen and women for gross negligence is, in terms of scope, limited requested in writing. The publishing house is only obliged to keep such artwork for a
to the foreseeable damage up to the amount of remuneration to be paid for the period of three months from the time that the advertisement appeared in print and in As at December 2014 info@animago.com
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