2021 MEDIA KIT AUSTRIA GERMANY SWITZERLAND - FALSTAFF
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media kit 2021 Austria germany SWITZERLAND
editorial
YOUR RELIABLE PARTNER
IN CHALLENGING TIMES -
CROSS-MEDIA. INTERACTIVE. EFFECTIVE.
DEAR MEDIA PLANNERS,
F
alstaff is and will be a stable advertising partner for a precise target group approach. No other part-
ner in the culinary and lifestyle segment could show, in times like these, such a strong growth and
stability. Therefore, we are very pleased to continue the success story and present you the newest
media data 2021 with an extended cross-media range.
40 years of Falstaff and not a bit tired of providing a constantly growing readership of over 2 million
in the whole DACH region.
• With a print run of more than 142,000 copies in the German-speaking area, the Falstaff magazine
has long since become an indispensable reading experience for every bon vivant.
• The reach among high-income readership increased from 4.9 % to 5.4 % (MA 2019/2020).
• 64.2 % of the Falstaff readers are situated in the high to very high-income classes.
(MA 2019/2020)
• THE most interactive culinary medium in the DACH region: 4,500,000 page impressions, 156,000
newsletter subscribers, over 121,000 Facebook fans and 70,000 Instagram followers. Falstaff is
ranked among the 20 most successful social media channels in Austria.
Wolfgang Rosam
(Google Analytics, Story Clash and HORIZONT 2020). Publisher of the Falstaff magazine
• In Germany, Falstaff is the only German wine and gourmet magazine with an increasing
performance data considering print and online, as audited by the IVW.
• In Switzerland, Falstaff maintains a readership of 73 % between 35 and 65 years. Of those, 60 %
obtain a monthly household income of over 8,000 CHF.
SUCCESS FACTORS FOR EVERY MEDIA PLAN!
For a long time the Falstaff magazine has been and still is a highly appreciated collector’s item with
high-quality and first-class journalism. The premium target group spends almost three hours reading this
extraordinary magazine. 61 % of our readers keep the magazine.
You can find the Falstaff magazine in living rooms, libraries, in restaurants and hotels. Therefore, your CIRCULATION OF 142,000
advertising message is always newly discovered and permanently represented in the magazine. COPIES IN THE GERMAN-
It is a pleasure for me to enter the exciting year 2021 with you. Discover the fascinating world of Falstaff SPEAKING AREA!
and let us start a successful and profitable partnership.
We are looking forward to you!
Foto: Ingo Pertramer
wolfgang M. Rosam
wolfgang.rosam@falstaff.com
@ RosamWolfgang
media kit 2021 falstaff 3
media kit / The world of Falstaff
THE WORLD OF FALSTAFF CULINARY LIFESTYLE ON ALL CHANNELS
GOURMET – WINE – FOOD – TRAVEL – THIS IS WHAT THE WORLD OF FALSTAFF IS ALL ABOUT
Falstaff magazine Falstaff recipes Falstaff line extensions & corporate publishing Falstaff LIVING
Falstaff guides Falstaff multi media Falstaff Travel Falstaff Profi
4 falstaff media kit 2021 media kit 2021 falstaff 5
media kit / GOURMET COMMUNITY IN THE DACH REGION
FALSTAFF MAGAZINE
100,000
Falstaff is THE high-end magazine for culinary lifestyle and market leader in the German-speaking
area: a perfect combination of lifestyle and well-founded information, high journalistic standard and
special demands on style, aesthetics and design about the topics wine, food and gourmet travel.
73,500
subscribers in Austria,
downloads of the Falstaff apps
Germany and Switzerland over
FEEL GOOD with FALSTAFF
Fine wines, excellent food, wonderful journeys: These are the topics that Falstaff provides on the
121,000
Facebook friends
highest level – with an elegant appearance and noble design, competently written by renowned authors
of the international gourmet scene and passionate journalists with an exceptional nose for wine.
The in-depth gourmet topics bring an extremely intensive readership relation.
Benefit from the high level of attention for your products and brands! 4,500,000
page impressions on falstaff.com
With country-specific editions for Germany, Austria and Switzerland – which can be booked individually
– the total circulation lies at 142,000 copies!
156,000
over
YEAR OF ESTABILSHMENT: 1980 2010 2014
newsletter subscriptions
70,000
Instagram followers
35,000
gourmets at more than
100 events each year
You can find the latest performance values at:
20,000
members of the Gourmet Club
www.falstaff.at/b2b-mediadaten, www.falstaff.de/b2b-mediadaten, www.falstaff.ch/b2b-mediadaten
in Austria
6 falstaff mediadaten 2021 media kit 2021 falstaff 7
media kit / Falstaff Magazine
FALSTAFF AUSTRIA EVERY 4TH DECISION MAKER READS FALSTAFF!
FALSTAFF PERFORMS EXCELLENTLY AT THE READER ANALYSIS OF DECISION MAKERS 3.0/2019.
The exclusive magazine for culinary lifestyle is one of the most successful magazines of the country. Falstaff reaches one quarter of the decision makers.
Only two domestic media achieve a higher range.
CIRCULATION 9x
• 44,000 printed copies (ÖAK I. HJ/2020) in 2021
• 47,430 distributed circulation incl. e-paper (ÖAK I. HJ/2020) Net reach in %
• thereof 34,000 subscribers & Gourmet Club members
Issue PRINT + ONLINE Print
Kronen Zeitung 32,7 27
READERSHIP (MA 2019/20, LAE 3.0/2019)
• 925,000 people in the extended readership Wirtschaftskammer-Zeitungen (Ringwert) 25,6 22,3
• 201,000 readers per issue Falstaff 25,2 16,4
54 % men
Der Standard 24,8 15
46 % women
64 % in the top two income classes Gewinn 23,5 18,4
41 % in classes A & B Kurier 21 15,8
•
W ith 25.2 % cross-media reach, Falstaff reaches 89,000 Kleine Zeitung 20,7 16,2
top decision-makers
Die Presse 20,4 14,6
REACH (MA 2019/20) NÖN - NÖ Nachrichten 15,3 12,8
• 2.7 % reach in Austria Wirtschaftsnachrichten (Ringwert) 12,9 7,2
• 6.2 % in class A
OÖN - OÖ Nachrichten 11,8 9,2
• 4.6 % reach among the mobile engaged educated elite
• 4.2 % reach among the culturally engaged educated elite Industriemagazin 11,7 8,9
SN - Salzburger Nachrichten 9,5 8,2
READING BEHAVIOR (GfK 2017)
Profil * 12,1
• 61 % keep the magazine after first-time reading
• Almost 3 hours average reading time (174 minutes) TOP-Gewinn * 8,4
25.2 %
Trend * 7,1 print +
online
BRAND AWARENESS (GfK 2017) 16.4 %
• 88 % in the affine target group print re
• 65 % throughout Austria
Dates 2021 – AT ach
Ausgabe CD PCD PD
LAE (3.0/2019)**
1/2021 25.01. 26.01. 12.02. •
T he cross-media reach of the Falstaff publishing house lies at 25.2 %,
2/2021 01.03. 02.03. 19.03. which represents 89,000 decision makers.
3/2021 05.04. 06.04. 23.04.
•
Falstaff achieves the best cross-media reach in monthly and weekly publications.
•
T he digital reach of the Falstaff publishing house is 15.6 %, which represents
4/2021 07.05. 10.05. 28.05.
55,000 decision makers.
5/2021 21.06. 22.06. 09.07. •
T he print range of the Falstaff publishing house is 16.4 %, which represents
6/2021 09.08. 10.08. 27.08. 58,000 decision makers.
7/2021 06.09. 07.09. 24.09. *No data available
audited audited **Source: LAE 2019, Total of 352,000 decision makers
8/2021 11.10. 12.10. 29.10.
subject to change
Ranking according to the print reach of all LAE media
9/2021 08.11. 09.11. 26.11.
8 falstaff media kit 2021 media kit 2021 falstaff 9
media kit / Falstaff MAGAZINE
Falstaff Germany Falstaff SWITZERLAND
Falstaff is the only German wine and gourmet magazine with increasing and IVW-audited performance data – In Switzerland, the findings on readership are based on reader surveys from 2019. We would be happy to provide
both for print and online. Benefit from the planning security provided by IVW-audited usage figures for your you with further corresponding data, please do not hesitate to contact us.
communication!
CIRCULATION* CIRCULATION*
• 70,000 printed copies • 28,000 printed copies
• 54,000 sold copies • 26,275 distributed copies
• 28,000 subscription copies • 5,713 subscription copies incl. e-paper
OUR READER PROFILE OUR READER PROFILE**
•
P remium target group: for culinary, pleasure, lifestyle • 7 3 % of Falstaff readers are between 35 and 65 years old
and travel • 6 0 % of Falstaff readers have a monthly household
•
O pen for luxury, pleasure and savoir-vivre: wealthy, income of over 8,000 CHF
affluent and highly educated • 6 0 % of Falstaff readers work in leading positions
•
H ighest demands in terms of quality of life: strong •
H alf of the Falstaff readers have a university degree.
affinity for an upscale lifestyle • 6 0 % read all pages
•
M aximum willingness to spend money on high-grade • 9 0 % keep the entire magazine or articles from it
products and first-class quality • 90 % of Falstaff readers rated the magazine as „good/
very good“
• 93 % of readers would recommend Falstaff to others
INTENSIVE USAGE!**
•
T he Falstaff reader spends on average almost three
hours reading the magazine – every fifth in addition out MILESTONES
of professional interest. • 2014 launch of Falstaff Switzerland
• Readers: on average 2.5 readers per issue • 2015 third-best selling magazine***
• 2020 best-selling magazine for the fifth time in a row***
Dates 2021 – DE Dates 2021 – CH
Issue CD PCD PD ISsue CD PCD PD
1/2021 20.01. 22.01. 17.02. 1/2021 01.02. 02.02. 19.02.
2/2021 24.02. 26.02. 24.03. 2/2021 08.03. 09.03. 26.03.
3/2021 31.03. 02.04. 28.04. 3/2021 14.04. 15.04. 30.04.
4/2021 05.05. 07.05. 02.06. 4/2021 17.05. 18.05. 04.06.
5/2021 16.06. 18.06. 14.07. 5/2021 30.06. 01.07. 16.07.
6/2021 04.08. 06.08. 01.09. 6/2021 16.08. 17.08. 03.09.
7/2021 01.09. 03.09. 01.10. 7/2021 16.09. 17.09. 06.10.
8/2021 06.10. 08.10. 03.11. 8/2021 11.10. 12.10. 05.11.
subject to change
9/2021 03.11. 05.11. 01.12. 9/2021 15.11. 16.11. 02.12.
* Source: WEMF 1/2020
*current quarterly circulation reports on ivw.de **Source: reader survey 2018
**source: reader survey 2019 *** In the categories wine & food
10 falstaff media kit 2021 media kit 2021 falstaff 11
media kit / TOPIC SCHEDULE
TOPIC SCHEDULE 2021 Falstaff 05/2021, TOPIC: CULINARY DELIGHTS BY THE LAKE
PUBLICATION DATE AT: 09.07.21 I DE 14.07.21 I CH: 16.07.21
TOP WINES, GOURMET TRENDS AND TRAVEL HOTSPOTS: wine Winners of the Wine Guide; Winners of the Wine Guide South Tyrol; Vernaccia San
Gimignano Trophy; Vino Nobile Trophy; AT: Weinviertel region; DE: Kabinett Trophy;
THIS WILL BE THE FALSTAFF-YEAR 2021!
CH: Swiss Red Wine Prize
gourmet Barbecue prepared by the best butchers; salad; mustard – the world’s best spicy
ingredient
Spirits Punch; Vodka Trophy
travel Ireland; the Baltics
Falstaff 01/2021, topic: Pasta Falstaff 06/2021, TOPIC: THE CITY AS A PANTRY
PUBLICATION DATE AT: 12.02.21 I DE 17.02.21 I CH: 19.02.21 PUBLICATION DATE AT: 27.08.21 I DE 01.09.21 I CH: 03.09.21
wine Austria‘s best red wines; Campania / Basilikata Trophy; AT: Blauer Portugieser; wine New Zealand – the Burgundy of the South; Rioja; Trophy Sicily; tasting: Tuscan Coast;
Steirische Vulkanland Trophy; DE: Spätburgunder Trophy; CH: the best Dôle AT: Grauburgunder Weinviertel DAC Trophy; DE: Sauvignon Trophy; CH: Piwi Trophy
GOURMET All about pasta!; best of pesto, sugo and ragout; hard cheese: parmesan & co.; pasta gourmet The city itself as a pantry: urban farming; AT: the best wine taverns in Vienna; DE:
gadgets; the best Italian restaurants Frankfurt: dizzy heights; CH: surprising meat alternatives
Spirits Il cocktail italiano! Spirits Brandy, cognac & co.
TRAVEL Campania – Sorrento & Amalfi Coast, long weekend: Bologna travel Golf
Falstaff 02/2021, TOPIC: THE 100 BEST WINES Falstaff 07/2021, TOPIC: COFFEE
PUBLICATION DATE AT: 19.03.21 I DE 24.03.21 I CH: 26.03.21 PUBLICATION DATE AT: 24.09.21 I DE 01.10.21 I CH: 06.10.21
WINE The 100 best price-performance wines; Tasting Brunello; Friaul Trophy; AT: Wagram; WINE Great wines from Germany; tasting: Northern Piedmont; „The different Piedmont“
DE: Weissburgunder Trophy Trophy; AT: treasury Thermenregion; Kremanstal DAC Rieden Trophy;
GOURMET Poultry deluxe; Eggs: the all-purpose weapon of chefs; AT: winners of the Restaurant DE: Grauburgunder Trophy; CH: Aargau; Riesling Silvaner Trophy
Guide; DE: Darß: Germany’s peninsula with the most beautiful beaches; CH: Miso from gourmet Coffee-trends; island cuisine on Madeira; Sardines; DE: Rhine-Main region
Switzerland Spirits Gin Trophy
Spirits The home bar travel Portugal – Algarve; Spas; Long Weekend: Lisbon
Reise Wine cities: Vienna, Santiago, Porto & co.; long weekend AT: Lucerne; DE+CH: Vienna
Falstaff 03/2021, TOPIC: THE MOST BEAUTIFUL WINE ROADS Falstaff 08/2021, TOPIC: LONG DISTANCE TRAVEL
PUBLICATION DATE AT: 23.04.21 I DE 28.04.21 I CH: 30.04.21 PUBLICATION DATE AT: 29.10.21 I DE 03.11.21 I CH: 05.11.21
wine Wine roads; tasting: Jura & Savoie; Trophy Trentino; wines from Rome; AT: the lightness Wein & Co A
ustralia; Young Red Wines Grand Prix; tasting: Barolo / Barbaresco; Trophy South
of wine; DE: Chardonnay Trophy; CH: Grisons Tyrol – Burgundy varieties; AT: sparkling wine; CH: glacier wines; Pinot Trophy
gourmet Olive oil; buffalo mozzarella; sprouts; DE: Ruhr area; CH: non-alcoholic drink gourmet Bread; DE: culinary highfliers of the Rems valley; CH: “Metzgete”
accompaniment Spirits The winners of the Bar Guide
Spirits Tequila Trophy travel The most beautiful gourmet-travel destinations of the world
travel The most beautiful places to visit in spring; e-biking; Bougogne-Franche-Comté
Falstaff 04/2021, topic: sea Fotos: © Shutterstock, beigestellt. subject to change Falstaff 09/2021, TOPIC: WINTER DELIGHTS
PUBLICATION DATE AT: 28.05.21 I DE 02.06.21 I CH: 04.06.21 PUBLICATION DATE AT: 26.11.21 I DE 01.12.21 I CH: 03.12.21
WINE Wine regions by the sea: Sardinia; Sardinia Trophy; Prosecco Trophy; Rosè Trophy; wine South Africa; Chianti Classico Trophy; wine & fashion; Chianti Classico Trophy; Italian
Bordeaux en primeur; AT: Blauer Wildbacher DE: Rosé Trophy; Schilcher; CH: Schaffhausen Sweet Wine Trophy; AT: noble sweet wines; Kamptal DAC Rieden Trophy; DE: Westhofe-
gourmet Seafood overview – from shrimp to langostino; salt; AT: the winners of the Heurigen Guide; ner Morstein; Steillagen Trophy; CH: Ticino; Syrah Trophy
CH: salt from Switzerland gourmet Tuna; cheese; tea; DE: hidden champion Hohenlohe
Spirits The “Spritz” Spirits Hot cocktails; Rum Trophy
travel Wine hiking; the most beautiful island in Europe travel The most beautiful castle hotels; winter sport destinations
12 falstaff media kit 2021 media kit 2021 falstaff 13
media kit / the cooking magazine
THE COOKING MAGAZINE
Cooking has long ago changed from only being a necessity to prepare food to a fun and fulfilling
leisure activity. Severin Corti and Tobias Müller, both icons of culinary journalism, present an
incomparable recipe collection. They have unlocked the secrets of the best chefs, cookbook
authors and gourmets!
FACTS COOKING MAGAZINE Austria
CIRCULATION
• 50,000 copies
DISTRIBUTION
• 34,000 copies to subscribers & Gourmet Club
Dates 2021 – AT
members of the Falstaff magazine issue CD PCD PD topic
• Kiosks
AT 1/2021 08.03. 09.03. 26.03. spring
• Airport lounges
• Cooking studios AT 2/2021 07.06. 08.06. 25.06. summer
• Culinary schools AT 3/2021 08.09. 09.09. 24.09. fall
• Kitchen studios
AT 4/2021 08.11. 09.11. 26.11. winter
Facts COOKING MAGAZINE SWITZERLAND
CIRCULATION
• 28,000 copies
Dates 2021 – CH
DISTRIBUTION
• To subscribers of the Falstaff magazine issue cd pcd pd topic
• Kiosks
CH 1/2021 30.06. 01.07. 16.07. summer
• Airport lounges
CH 2/2021 15.11. 16.11. 02.12. winter
subject to change
14 falstaff media kit 2021 media kit 2021 falstaff 15
media kit / Line Extensions & Corporate publishing
Line Extensions & Specials, Slow-Travel Guides,
Booklets, Corporate Publishing
Corporate Publishing Since 2013 the product portfolio of Falstaff has grown enormously. The result is a series of slow-
travel guides full of enjoyable tips and recipes to collectors‘ items and informative booklets in small
formats.
Falstaff Specials 2021 – AT
issue CD pcd pd Circulation
VieVinum 27.04. 28.04. 14.05. 15.000
Whisky 09.08. 10.08. 27.08. 45.000
Future 18.10. 19.10. 05.11. 45.000
Falstaff Specials 2021 – DE
issue CD PCD PD Circulation
ProWein 2021 19.02. 26.02. 19.03. 10.000
Falstaff Specials 2021 – DACH region
issue cd pcd pd Circulation
Alpine Küche 08.03. 09.03. 26.03. 110.000
100 Jahre Sbg
22.06. 23.06. 09.07. 70.000
Festspiele
Sparkling 16.09. 17.09. 15.10. 132.000
subject to change
16 falstaff media kit 2021 media kit 2021 falstaff 17
media kit / prices and formats
THERE IS NO BETTER WAY TO POSITION YOURSELF! PREMIUM PLACEMENTS
Advertisement without scatter loss: here is what an efficient target group approach costs. For premium placements, an earlier closing date applies (CD): 8 weeks before the regular closing date.
The placement confirmation will expire if no order is placed by then.
1/1 Advertorial Outside back cover
203 x 268 mm printing space
Austria € 11,300
Austria € 9,700 Germany € 15,300
Germany € 12,700 Switzerland CHF 10,700
Switzerland CHF 9,600
2/1 double page 1/1 single page 2/1 Opening Spread Inside front cover Insde back cover
2/1 Advertorial
466 x 300 mm bleed 233 x 300 mm bleed
436 x 268 mm printing space Austria € 16,300 Austria € 10,500 Austria € 9,800
436 x 268 mm printing space 203 x 268 mm printing space
Gutter bleed Gutter bleed Germany € 22,200 Germany € 15,300 Germany € 12,000
approx. 3 mm additional bleeding per page approx. 3 mm additional bleeding per page
Switzerland CHF 15,300 Switzerland CHF 9,900 Switzerland CHF 9,300
Austria € 13,600 Austria € 8,700 Austria € 15,600
Germany € 18,200 Germany € 11,100 Germany € 22,700
First 2/1 after OS First right-hand page Second right-hand page
Switzerland CHF 13,500 Switzerland CHF 8,600 Switzerland CHF 15,500
Austria € 14,500 Austria € 10,500 Austria € 9.800
Germany € 20,000 Germany € 12,800 Germany € 12,200
1/2 portrait 1/3 portrait 1/4 portrait Switzerland CHF 14,200 Switzerland CHF 9,600 Switzerland CHF 9,300
114 x 300 mm 81 x 300 mm 64 x 300 mm
bleed
97,5 x 268 mm
bleed bleed Second 2/1 after OS First left-hand page Second left-hand page
60,3 x 268 mm 48 x 268 mm
printing space printing space printing space
Austria € 14,000 Austria € 9,800 Austria € 9,400
Germany € 18,700 Germany € 12,800 Germany € 12,200
Switzerland CHF 13,900 Switzerland CHF 9,300 Switzerland CHF 9,000
1/2 landscape 1/3 landscape 1/4 landscape
233 x 148 mm 233 x 96 mm 233 x 74,5 mm
bleed bleed bleed
203 x 132 mm 203 x 80 mm 203 x 58,5 mm First 1/3 page Second 1/3 page
printing space printing space printing space
Austria € 4,400 Austria € 4,100
Germany € 6,100
Austria € 5,500 Austria € 3,800 Austria € 2,900 Switzerland CHF 4,300
Germany € 6,500 Germany € 4,800 Germany € 3,700
subject to change
Switzerland CHF 5,300 Switzerland CHF 3,600 Switzerland CHF 2,800
All listed prices exclude taxes and other charges. All listed prices exclude taxes and other charges.
18 falstaff media kit 2021 media kit 2021 falstaff 19media kit / SPECIAL ADVERTISING FORMATS
OUR SPECIAL ADVERTISING FORMATS
Extraordinary concepts need unique implementations. Our special advertising formats are perfectly
predestined for outstanding products and ensure maximum attention.
TECHNICAL INFORMATION
GENERAL TECHNICAL REQUIREMENTS
• High-resolution PDF with at least 300 dpi.
Klebe- • Fonts are completely embedded or implemented as paths
Position • Magazine color profile: ISO coated V2 (cover), PSO LWC Improved (core)
• Guide color profile: ISO coated v2 300 eci.
• Minimum 3 mm full bleed margin (= “bleed”).
• We recommend a 4c black with these color values: C80 M80 Y40 K100.
• We recommend a safety distance of at least 5 mm between text / logos and
Panorama: Sticker: Inserts* the paper edge and at least 10 mm to the collar.
1/2 panorama Place-on-card, 2-sided Supplements up to 20 g*
466 x 148 mm bleed
436 x 132 mm printing space
Format:
60 x 80 mm to 200 x 200 mm Per 1,000 units € 340
TECHNICAL REQUIREMENTS FOR INSERTS
Austria Per 20 g additional weight
Formats:
Grammage: Per 1,000 units € 17
Austria € 12.100 Minimum format: 105 x 105 mm
115 g/m 2 to 250 g/m 2 Per 1,000 units € 265
Germany € 14.000 Maximum format: 190 x 260 mm
Germany Per 20 g additional weight Book format: 233 x 300 mm
Switzerland CHF 10.700 Placement: Per 1,000 units € 25
Position on the curvet
Per 1,000 units CHF 329 All format details are shown in width x height - all other formats upon request.
Combination, banderole, cut-out and at least 2 cm distance
upon request Switzerland Per 20 g additional weight (The longer side must be the closed side)
to the edges
Per 1,000 units CHF 18
PAPER GRAMMAGES:
Per 1,000 units € 90 2 pages: min. 115 g/m 2, max. 250 g/m 2
Accompanying booklets upon request
Per 1,000 units CHF 110 *Minimum print run: 10,000 units 4 pages: min. 80 g/m 2 max. 200 g/m 2
8-16 pages: min. 60 g/m 2, max. 135 g/m 2
Only in combination with 1/1 advertisement 16-32 pages: min. 60 g/m 2, max. 80 g/m 2
(max. paper strength: approx. 1 mm)
PROCESSING FEE:
Discount scale The processing fee for attached inserts is 2 % and needs to be added to the circulation.
DELIVERY ADDRESS:
2 editions 3%
Ferdinand Berger & Söhne GmbH, Wiener Straße 80, AT 3580 Horn.
Sleeve around 4 editions 5% Map and directions available at www.berger.at under: “Mein Weg zu Berger.”
the magazine 6 editions 7%
8 editions 10 % DELIVERY TIMES:
approx. 557 x 80 mm bleed Delivery times: Delivery from Mon. to Thu. from 07:00 am to 12:00 noon and from 1:00 pm to 4:00 pm.
Fridays from 07:00 am to 12:00 noon. The required material must be delivered at least 10 business days before the
A sleeve is wrapped around the
Sachet publication date (Falstaff AT).
magazine and glued to the back
Only in combination with
page. TEST RUN:
1/1 advertisement
Templates for the test run (for non-standardised products) minimum of 200 units to Druckerei Ferdinand Berger & Söhne
subject to change
Prices upon request GmbH, Wiener Straße 80, AT 3580 Horn; 3 weeks before the publication date.
Prices upon request
All listed prices exclude taxes and further charges.
20 falstaff media kit 2021 media kit 2021 falstaff 21media kit / falstaff guides
Falstaff guides
Falstaff Restaurant Guide 2021 Falstaff Red Wine Guide 2022
PD: 01.03. | CD: 04.02. | PCD: 05.02. | Circulation: 30,000 copies PD: 22.11. | CD: 08.11. | PCD: 09.11. | Circulation: 20,000 copies
The best 1,800 restaurants in Austria are selected in all categories The Austrian red wine scene at a glance: About 1,500 wines from
by the members of our Gourmet Club. The Falstaff Restaurant about 500 top wineries are described and reviewed in detail in
AUSTRIA Guide is available in a handy format and as a smartphone app. the Falstaff Red Wine Guide. In addition: a „Best Buy“ section with
wines up to 10 Euro.
FROM WINE TO RESTAURANTS AND BARS – ADVERTISMENTS IN OUR outside cover 100 x 190 mm € 10,700 outside cover 148 x 205 mm € 6,500
GUIDES TAKE EFFECT FOR AT LEAST ONE WHOLE YEAR! front inside flap* 189 x 210 mm € 12,400 front inside flap 280 x 220 mm € 9,000
back inside flap* 189 x 210 mm € 11,800 back inside flap 280 x 220 mm € 8,600
front and back inside front and back inside
88 x 210 mm € 9,200 135 x 220 mm € 5,600
cover cover
2/1 200 x 210 mm € 11,100 2/1 296 x 220 mm € 8,300
1/1 100 x 210 mm € 7,600 1/1 148 x 220 mm € 4,500
Falstaff Restaurant Guide Edition
Falstaff Heurigen Guide 2021 Salzburger Festspiel Guide 2021
PD: 31.05. | CD: 07.05. | PCD: 10.05. | Circulation: 50,000 copies PD: 12.07. | CD: 18.06. | PCD: 21.06. | Circulation: 40,000 copies
The best Heurigen & Buschenschanken (wine taverns) in Vienna, The best restaurants and bars of the city of Salzburg and its
Lower Austria, Styria and Burgenland – reviewed by guests. Also surroundings are presented in two languages – German and English
available as a smartphone app. – including tips from prominent guests of the festival.
outside cover 100 x 195 mm € 9,100 outside cover 100 x 210 mm € 9,100
front inside flap* 189 x 210 mm € 11,600 front inside flap* 189 x 210 mm € 11,600
back inside flap* 189 x 210 mm € 11,100 back inside flap* 189 x 210 mm € 11,100
front and back inside front and back inside
88 x 210 mm € 8,000 88 x 210 mm € 8,000
cover cover
2/1 200 x 210 mm € 9,600 2/1 200 x 210 mm € 9,600
1/1 100 x 210 mm € 6,400 1/1 100 x 210 mm € 6,400
Falstaff Wine Guide 2021/22 Falstaff Ultimate Wine Guide 2021/22
PD: 29.06. | CD: 17.06. | PCD: 18.06. I Circulation: 30,000 pieces PD: 25.06. | CD: 01.06. | PCD: 02.06. I Circulation: 10,000 copies
The Falstaff Wine Guide is a renowned guide to the best The Falstaff Ultimate Wine Guide presents Austria‘s best wines
winegrowers and wines of Austria and South Tyrol. On about 850 in an international setting: a selection of the annual Falstaff Wine
pages you will find about 4,000 current wines from 500 wineries – Guide with wine ratings and descriptions in English.
tasted and evaluated.
outside cover 148 x 205 mm € 8,500 outside cover 148 x 205 mm € 4,500
front inside flap 280 x 220 mm € 10,700 front and back inside
135 x 220 mm € 3,900
cover
back inside flap 280 x 220 mm € 10,300
2/1 296 x 220 mm € 6,000
front and back inside
135 x 220 mm € 7,600
cover 1/1 148 x 220 mm € 3,200
2/1 296 x 220 mm € 9,600
subject to change
1/1 148 x 220 mm € 6,500
All listed prices exclude taxes and further charges.
*Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; therefore the visible space will be: 183 mm.
22 falstaff media kit 2021 media kit 2021 falstaff 23media kit / falstaff guides
FALSTAFF GUIDES GERMANY & SWITZERLAND FALSTAFF GUIDE DACH
Falstaff Wine Guide Germany 2022
Falstaff Bar Guide 2022
PD: 15.11. | CD: 22.10. | PCD: 25.10. | Circulation: 40,000 copies
German wines are gaining more and more international recognition. PD: 18.10. | CD: 23.09. | PCD: 24.09. | Circulation: 40,000 copies
The editors taste and evaluate the best wines – clearly listed and This guide offers an overview of the most trending cocktail and wine
described. bars from Austria, Germany and Switzerland.
outside cover 148 x 220 mm € 7,300 outside cover 100 x 195 mm € 9,100
front inside flap 280 x 220 mm € 9,900 front inside flap* 189 x 210 mm € 11,500
back inside flap 280 x 220 mm € 9,600 back inside flap* 189 x 210 mm € 11,100
front and back inside front and back inside
135 x 220 mm € 7,000 88 x 210 mm € 8,000
cover cover
2/1 296 x 220 mm € 9,000 2/1 200 x 210 mm € 9,600
1/1 148 x 220 mm € 6,100 1/1 100 x 210 mm € 6.400
Falstaff Restaurant Guide Germany 2021/22
PD: 27.08. | CD: 04.08. | PCD: 06.08. | Circulation: 50,000 copies
The German Falstaff community chooses the best inns in the
country – recommendations from guests for guests, described by
the Falstaff editorial staff.
outside cover 100 x 210 mm € 7,300 Falstaff Hotel Guide 2022 AT / BEST OF /
ÖSTERREICH
/ BEST OF / AT
front inside flap* 189 x 210 mm € 9,900
HOTEL DES JAHRES
w
FALKENSTEINER
SCHLOSSHOTEL VELDEN
N
ectest eum qui rero eatiossum Ost, initatusdae sit aut in ratur atem-
quae latin pre quis nos expe pore volor aut hil ma volla sumquo co-
back inside flap*
sectes et liciis utem invellibus- rempore omnimil iquiassit omnihillant
189 x 210 mm € 9,600
ti ventod quiatemra con pra est verum ea simil ide vel molest, solu-
PD: 11.11. | CD: 04.10. | PCD 05.10. | Circulation: 20,000 copies
ditincienit as doluptatiusa vendebis in piet quiatusNestiand anducid ex experfe
porrum et ute labore molectiam ulpar- ribuscitatem quuntintur? Di volupta
ciet optaque volore nobistoribus mag- eperum haruptaspero tetus, conse aut
nam ex earum quiam, omnis dolorpo inctistium eiustem que pres eatendit qui
rendaec atatur auditiis eume maiossi cum et quatur, conectectium reprorum
magnihit, ut perovit ationsequis volupta conserem nus, num faccum eaquo odia-
voluptata dusam, quaectur, acea esed nim endendam, isci doluptaspere mos
quisciis ma ea dolorit fugias senist vidu- eaquati consenessiti quo ero te sit quis
cit acculle serchiliqui optatias autatur, posame qui cusae placeatio iusapienit,
occusam volupta tibusandis exerum non nonse.
front and back inside
quam et, occaborum. Ducienissit pa
nima vel eost aut labo. Nam fuga. Da
The best hotels of the year at a glance! Guests rate the
nest eictas maio. Nam volorese essimet
88 x 210 mm € 7,000
et modit harum nam quasam at molup-
tationse nisqu. Seite 100
cover
best hotels in Austria, Germany, Switzerland & South Tyrol
2/1 200 x 210 mm € 9,000 in the most important categories. Plus international insider
tips! The Falstaff Hotel Guide is available in a handy format 48 falstaff HOTELGUIDE 2021 HOTELGUIDE 2021 falstaff 49
1/1
AT AT
100 x 210 mm € 6,100
/ PORTRAIT / /
as well as online. SUSANNE KAUFMANNS
FAVOURITE ESCAPES
ON HER HOME ON SKIING
‚Growing up in Bregenzerwald, there were plenty ‚Baumgarten, which is in Bezau - where I‘m from
of opportunities to do all kinds of sports. I really - is really small and old-school. Close to Bezau
Falstaff Restaurant & Beizen
like to combine skiing with eating good food and there‘s a lovely ski area called Mellau Damüls
time to chill out. I regularly run in the forest, and with wonderful slopes and views of the western
go ice-skating and mountain-biking, depending Austrian Alps. Lech is very cool but I sometimes
on the season. We have exquisite restaurants here prefer going with my family to the easy pistes in
such as the Adler Schwarzenberg and Schwanen Seiser Alm, Italy. Plus it has great restaurants. I
Bizau, where I love the Marillenknödel, dump- like Haglöfs and Peak Perfomance for ski clot-
outside cover 148 x 210 mm € 10,500
lings made of curd and filled with apricot jam; hing, HEAD for skis and Fischer for ice skates.
they are gorgeous.‘ You can find all these brands in the shops around
the slopes. Buy it where you use it is my advice.‘
ON HER HOTEL
ON TRAVEL
Guide Switzerland 2022
‚I base Post Bezau on what makes me feel good.
This applies to everything from the espresso at ‚The safari lodges I‘ve visited in South Africa with
our bar to the sheets on the beds, the towels, the my husband were superb, such as Belmond Savute
food and overall service. It is a very personal ap- Elephant Lodge in Botswana. It was a big adven-
proach. In the beginning the skincare and spa ture. But my favourite places are Ellerman House
were only available to hotel guests. When I met in Cape Town, Lizard Island on the Great Barrier
front inside flap*
Ingo Metzler, the cosmetics producer who lived Reef, Das Stue in Berlin, Chiltern Firehouse in
275 x 210 mm € 12,200
in the next village, it was the starting point for London and Grand Hotel Timeo in Sicily. They
the launch of my own collection in 2003. My in- are all truly authentic and have outstanding ser-
terest in traditional Chinese medicine also began vice. Next on my list is a trip to Copenhagen.‘
at that time.‘
ON WHAT‘S NEW
ON DESIGN
‚We are about to launch a haircare range based on
‚Our minimal approach to the spa was a reaction the Alpine hop plant, which we have been wor-
to the overload of Alpine knick-knaks that seem king on with hairdresser Christoph Thoma. He
to be the main attraction in places across the re- has also opened an avant-garde salon at the hotel.‘
gion. That concept has worked for decades, but it
back inside flap* 275 x 210 mm € 11,600
didn‘t work for me anymore. I wanted to get
back to basics and nature. My brother Oskar Leo
is an architect and he designed my products,
PD: 13.10. | CD: 27.09. | PCD: 29.09. | Circulation: 20,000 copies
along with Johannes Norlander. We recommend Volore poressero dolu aut omnis
our guests visit the Werkraum Bregenzerwald alibussi consect orendusaecae
building; it was built by Peter Zumthor and is doles solut ini omnihit lam Quunti.
very impressive.‘ Occus volore inisci omnihit lam.
24 falstaff HOTELGUIDE 2021 HOTELGUIDE 2021 falstaff 25
In the Falstaff Beizen Guide the best 500 stains in Switzerland are front and back inside
135 x 210 mm € 9,000 AT AT AT AT AT
illustrated, evaluated and described. All restaurants are sorted by cover
/ WIEN / INNERE STADT / / WIEN / INNERE STADT / / INNERE STADT / WIEN / / WIEN / INNERE STADT / / INNERE STADT / WIEN /
HOTEL SACHER Kärtnerring 16 99 | 100 HOTELName
HOTEL
HOTELIMPERIAL
IMPERIAL Kärtnerring 16 16
Kärtnerring 94100
| 100 | 100 w SACHER
HOTEL IMPERIAL Kärtnerring 16 98 | |100
100 100 HOTEL SACHER
region, canton, place and by the name of the restaurants.
sachervienna.com A-1015 Wien A LUXURY
imperialvienna.com A-1015 Wien
A-1015 Wien A LUXURY
sachervienna.com A-1015 Wien sachervienna.com
+43 01 550 550 COLLECTION HOTEL +43+43
01 550 550550
01 550 COLLECTION HOTEL +43 01 550 550
wienl@sacher.com EXZELLENT hotel.imperial@luxurycollection.com H E R VEOXRZREALGLEENNDT
2/1 296 x 210 mm € 10,900
imperialvienna.com hotel.imperial@luxurycollection.com imperialvienna.com hotel.imperial@luxurycollection.com EXZELLENT
Nectest eum qui rero eatiossum quae latin pre Nectest eum qui rero eatiossum quae latin pre
quis nos expe sectes et liciis utem invellibusti quis nos expe sectes et liciis utem invellibusti
ventod quiatem ra con pra ventod quiatem ra con ventod quiatem ra con pra ventod quiatem ra con
pra ditincienit as dolupta ditincienit as dolupta pra ditincienit as dolupta ditincienit as dolupta
tiusa vendebis in porrum et ute labore molectiam. tiusa vendebis in porrum et ute labore molectiam.
Kategorie: Gesamteindruck: 15 | 15 Kategorie: Gesamteindruck: 15 | 15
1/1 148 x 210 mm € 7,500
Luxus, High End Zimmer: 20 | 20 Luxus, High End Zimmer: 20 | 20
outside cover 100 x 210 mm CHF 9,200
Zimmer: Ausstattung 15 | 15 Zimmer: Ausstattung 15 | 15
90 Zimmer, 10 Suiten Service: 15 | 15 90 Zimmer, 10 Suiten Service: 15 | 15
Preise: € 550 – € 1.800 Kulinarik : 15 | 15 Preise: € 550 – € 1.800 Kulinarik : 15 | 15
Sterne: 5 Sterne Lage: 20 | 20 Sterne: 5 Sterne Lage: 20 | 20
Geöffnet: Geöffnet:
ganzjährig Gesamt: 100 | 100 ganzjährig Gesamt: 98
100 | 100
front inside flap 189 x 210 mm CHF 10,100
GRAND FERDINAND Kärtnerring 16 89 | 100 HOTEL
PALAIS FERDINAND
GRAND HANSEN Kärtnerring 16 86 | 100
89 PALAIS HANSEN
VIENNA HOTEL IN A-1015 Wien KEMPINSKI
VIENNA HOTELVIENNA IN KEMPINSKI VIENNA
THE eumCITY Name A-1015 Wien
Nectest eum qui rero eatiossum quae Nectest qui CENTER
rero eatiossum quae +43 01 550 550 THE CITY CENTER
hansenkempinskivienna.com +43 01 550 550 hansenkempinskivienna.com
latin pre quis nos expe sectes et liciis utem grandferdinadvienna.com
latin welcome@grandferdinand.com
pre quis nos expe sectes et liciis utem HERVORRAGEND grandferdinadvienna.com welcome@grandferdinand.com HERVORRAGEND
invellibusti ventod quiatem ra con pra invellibusti ventod quiatem ra con pra
ditincienit as doluptatius a vendebis in ditincienit as doluptatius a vendebis in
porrum et ute labore molectiam ulparciet porrum et ute labore molectiam ulparciet Nectest eum qui rero eatiossum quae latin pre Nectest eum qui rero eatiossum quae latin pre
optaque volore nobistoribus magnam ex optaque volore nobistoribus magnam ex ventod quiatem ra con pra ditincienit as dolupta ventod quiatem ra con pra ditincienit as dolupta
earum quiam, omnis dolorpo rendaec earum quiam, omnis dolorpo rendaec tiusa vendebis in porrum et ute labore molectiam tiusa vendebis in porrum et ute labore molectiam
back inside flap 189 x 210 mm CHF 9,600
atatur auditiis eume maiossi magnihit ut atatur auditiis eume maiossi magnihit ut ulparciet optaque volore nobistoribus magnam ulparciet optaque volore nobistoribus magnam
perovit ationsequis volupta voluptata perovit ationsequis volupta voluptata ex earum quiam, omnis dolorpo rendaec atatur. ex earum quiam, omnis dolorpo rendaec atatur.
dusam, quaectur, acea esed quisciis ma Kategorie: Gesamteindruck: 15 | 15 dusam, quaectur, acea esed quisciis ma Kategorie: Gesamteindruck: 15 | 15
ea dolorit fugias senist viducit acculleum Luxus, High End Zimmer: 20 | 20 ea dolorit fugias senist viducit acculleum Luxus, High End
Kategorie: Zimmer: 20 15
Gesamteindruck: | 20| 15 Kategorie: Gesamteindruck: 15 | 15
serchiliqui optatias autatur, occusam Zimmer: Ausstattung 15 | 15 serchiliqui optatias autatur, occusam Zimmer:
Luxus, High End Ausstattung
Zimmer: 15 20
| 15| 20 Luxus, High End Zimmer: 20 | 20
volupta tibusandis exerum quam etum, 90 Zimmer, 10 Suiten Service: 15 | 15 volupta tibusandis exerum quam etum, 90 Zimmer:
Zimmer, 10 Suiten Ausstattung 15 15
Service: | 15| 15 Zimmer: Ausstattung 15 | 15
occaborum. Ducienissit pa nima vel eost Preise: € 550 – € 1.800 Kulinarik : 15 | 15 occaborum. Ducienissit pa nima vel eost Preise: € 550 – 10
90 Zimmer, € 1.800
Suiten Kulinarik :
Service: 15 15
| 15| 15 90 Zimmer, 10 Suiten Service: 15 | 15
aut labo. Nam fuga. Da nest eictas maio. Sterne: 5 Sterne Lage: 20 | 20 aut labo. Nam fuga. Da nest eictas maio. Sterne: 5 Sterne
Preise: € 550 – € 1.800 Lage:
Kulinarik : 20 15| 20| 15 Preise: € 550 – € 1.800 Kulinarik : 15 | 15
Nam volorese essimet et modit harum Geöffnet: Nam volorese essimet et modit harum Geöffnet:
Sterne: 5 Sterne Lage: 20 | 20 Sterne: 5 Sterne Lage: 20 | 20
99 94 | 100
front and back inside
initatusdae sit aut in ratur atempore vol ganzjährig Gesamt: | 100 initatusdae sit aut in ratur atempore vol ganzjährig
Geöffnet: Gesamt: Geöffnet:
or aut hil ma volla sumquo corempore or aut hil ma volla sumquo corempore ganzjährig Gesamt: 89 | 100 ganzjährig Gesamt: 86
89 | 100
omnimil iquiassit omnihillant est verum. omnimil iquiassit omnihillant est verum.
88 x 210 mm CHF 8,100 falstaff
cover
18 HOTELGUIDE 2021 GUT 51 – 69 SEHR GUT 70 – 84 HERVORRAGEND 85 – 94 EXZELLENT 95 – 100 Punkte 19
20 falstaff HOTELGUIDE 2021 20 falstaff51 – H69O T E L GS UE HI DR EG 2U 0T 2 1 70 – 84
GUT HERVORRAGEND 85 – 94 EXZELLENT 95 – 100 Punkte 21 GUT 51 – 69 SEHR GUT
subject to change
1/1 100 x 210 mm CHF 6,600
All listed prices exclude taxes and further charges. All listed prices exclude taxes and further charges.
*Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; therefore the visible space will be: 183 mm. *Due to the adhesive bonding, a space of 6 mm will be covered on the glued page; therefore the visible space will be: 183 mm.
24 falstaff media kit 2021 media kit 2021 falstaff 25media kit / Living Magazine
THE DESIGN MAGAZINE
Since 2013 the Falstaff publishing house has been presenting the design magazine LIVING, an
exclusive platform for interior design, real estate and international trends in the upscale living area.
Dive with us into the world of architecture, interior, design and real estate!
CIRCULATION Dates 2021 – AT
• 40,000 copies
issue Cd pcd pd
DISTRIBUTION 1/2021 18.01. 19.01. 05.02.
• 3 4,000 free copies sent to Falstaff magazine
2/2021 01.03 02.03. 19.03.
subscribers & Gourmet Club members
• Kiosks 3/2021 05.04. 06.04. 23.04.
• Airport lounges 4/2021 07.05. 10.05. 28.05.
• Free copies sent to real estate developers, architects
5/2021 21.06. 22.06. 09.07.
and property developers
6/2021 09.08. 10.08. 27.08.
OUR READER PROFILE* 7/2021 10.09. 14.09. 01.10.
Real estate & housing situation 8/2021 08.11. 09.11. 26.11.
• 7 8 % live in their own property (house or apartment). . The German listing prices (page 18-20) apply for Falstaff LIVING.
• 56 % of all respondents live in their own house.
• 46 % of all Falstaff LIVING readers own at least 2 residences.
• 71 % of all respondents consider real estate as an investment.
Falstaff-Living-Leser sind Kunstliebhaber
• 6 6 % of all LIVING readers are interested in art.
• 52 % integrate art in their homes.
• 33 % collect art.
*Source: GFK-study November 2018
RESIDENCES: THE REAL ESTATE magazine
Since 2020 we have been presenting Falstaff LIVING Residences, an exclusive real estate
magazine covering the most important news of the industry, the latest projects and trends as
well as real estate developments on a national and an international level.
CIRCULATION
75,000 copies
Vertrieb Dates 2021 – D-A-CH
• AT: Falstaff magazine subscribers &
Gourmet Club members, kiosks, airport issue cd pcd pd
lounges, private aviation, TOP hotel
Residences 1 08.02. 09.03. 26.03.
industry, gastronomy, architects, property
and real estate developers Residences 2 16.09. 17.09. 15.10.
subject to change
• D E: subscribers & TOP contacts Due to the higher circulation number, the German listing prices (page
18-20) apply also for Falstaff RESIDENCES.
• C H: subscribers & VIP contacts
26 falstaff media kit 2021 media kit 2021 falstaff 27media kit / Falstaff Profi
THE INDUSTRY MAGAZINE
FALSTAFF PROFI IS THE MAGAZINE FOR THE HOTEL, GASTRONOMY AND
TOURISM INDUSTRY.
The innovative concept is unique on the German-speaking magazine market. Falstaff PROFI inspires with high-quality
content and focus on the essentials. PROFI offers exclusive insights behind the scenes of successful business models in
the industry. Trends, visions and tips included. Customer service is a priority. Industry topics are edited by professionals for
professionals in high quality, as always.
PRINT CIRCULATION Dates 2021
30,000 copies
issue cd pcd pd
1/2021 23.02. 24.02. 05.03.
DISTRIBUTION
Free VIP-shipping in Austria, Germany, Switzerland and South Tyrol. 2/2021 05.04. 06.04. 16.04.
• 4 and 5-star hotels 3/2021 17.05. 18.05. 28.05.
4/2021 06.09. 07.09. 17.09.
• Top restaurants
5/2021 18.10. 19.10. 29.10.
• Bars, cafés
6/2021 29.11. 30.11. 10.12.
• Educational institutions
• Media partnerships
• Distributed at the most important events of the industry: Listing Prices
• Brennpunkt eTourismus FH Salzburg
• Chef-Sache Düsseldorf 2/1 466 x 300 mm € 10,200
• Chef-Sache Wien 2/1 Opening spread 466 x 300 mm € 11,730
• Chef of the year 2/1 Advertorial 436 x 268 mm € 12,240
• Pâtissier of the year
1/1 233 x 300 mm € 6,120
1/1 Advertorial 233 x 268 mm € 7,140
Further information and media data relating to Falstaff PROFI front and back inside
can be found at falstaff.at/profi 233 x 300 mm € 11,730
cover
outside back cover 233 x 300 mm € 8,670
1/2 landscape 233 x 148 mm € 3,570
1/3 portrait 81 x 300 mm € 2,650
1/3 landscape 233 x 96 mm € 2,650
first 1/3 page 233 x 96 mm € 3,200
subject to change
All listed prices exclude taxes and other charges.
28 falstaff media kit 2021 media kit 2021 falstaff 29media kit / Travel
THE TRAVEL Magazine
Falstaff TRAVEL presents the most beautiful hotels, extraordinary
destinations and exciting personalities from one of the most fascinating
industries of our time! With the new travel magazine, we offer your hotel Dates 2021
and company a top-class stage with a successful advertising impact in all
German-speaking countries. Issue CD PCD PD
1/2021 29.03. 30.03. 23.04.
CIRCULATION
2/2021 04.10. 05.10. 29.10.
75,000 printed copies
DISTRIBUTION
AT: 37,700 copies Listing prices
DE: 28,930 copies
CH: 8,370 copies 2/1 466 x 300 mm € 17,900
• t hereof 61,730 copies are directly sent to Falstaff 1/1 233 x 300 mm € 10,900
magazine subscribers & Gourmet Club members
1/2 portrait 114 x 300 mm € 6,400
• Kiosks und specialized retail
• Airport lounges 1/2 landscape 233 x 148 mm € 6,400
• Top hotel industry 1/3 portrait 81 x 300 mm € 4,700
• E xclusive cooperation partners in the DACH region 1/3 landscape 233 x 96 mm € 4,700
NEWSLETTER
to 20,000 quality-conscious travelers
Advertorials
READERSHIP
2/1 436 x 268 mm € 22,400
Quality-conscious travelers, bon vivants, opinion leaders,
decision makers & success-oriented executives in the highest 1/1 203 x 268 mm € 12,600
income classes
360° CROSS-MEDIA SUCCESS
ONLINE ADVERTORIAL
1.4 million visits per month on
falstaff.com
PRINT MAGAZINE
75,000 copies in the
DACH region
NEWSLETTER
SOCIAL MEDIA to 20,000 quality-conscious
travelers
subject to change
All listed prices exclude taxes and other charges.
30 falstaff media kit 2021 media kit 2021 falstaff 31media kit / digital
OUR DIGITAL PORTFOLIO OUR APP FAMILY
Ten thousand users trust the digital service of
our guides for restaurants, bars, wine taverns
SOCIAL MEDIA
COMMUNITY
With a large and active audience, our social
and cafés. In a handy format according to digital
media mix is the perfect campaign complement
FALSTAFF OFFERS ENJOYABLE DIGITAL EXPERIENCE ON THE HIGHEST LEVEL. standards for all devices.
for your target group approach on Facebook and
THE OPTIMAL SPECTRUM OF ESTABLISHED FORMATS AND INDIVIDUAL CONTENT Available on the Apple App & Google Store:
Instagram.
INNOVATIONS. falstaff.at/apps
over
over 121,000
Subscribers on Facebook
4,500,000
Page Impressions
with increasing interactions
on current Facebook posts
@ falstaff.magazin
1,440,000 Visits
1,100,000Unique Clients
over
over 70,000
100,000
Followers on Instagram and a
Website falstaff.COM constantly growing followership
@ falstaff.magazin
Over 100,000 wine reviews, tens of thousands of restaurants, wine and Downloads of the Falstaff apps
cocktail bars, cafés, hotels and wine taverns as well as relevant content
make Falstaff the leading website for wine, gourmet, travel and lifestyle
in the DACH region.
over
RECIPES
156,000
Newsletter subscriptions
Top recipes from top chefs for top
gourmets. The content innovations
and videos guarantee a constant
growth and high commitment of our
Newsletter community with passion for good food
and cooking.
The best gourmet & wine news with relevance sent directly to over
156,000 subscribers in the DACH region. The current topics all about over
gourmet, wine, restaurants, bars, travel, lifestyle and much more for
a target-oriented approach focused on the Falstaff community. 3,500
Tasteful recipes
32 falstaff media kit 2021 media kit 2021 falstaff 33media kit / Digital
OUR DIGITAL AUDIENCE Germany
1,369,000 Page Impressions I 454,000 Visits I 369,000 Unique Clients
THE HIGH POTENTIALS OF THE GOURMET-WORLD: YOUNG, URBAN & GOURMET-AFFINE
Age
18 to 24 10 %
Austria 25 to 34 27 %
52 % 48 %
2,350,000 PAGE IMPRESSIONS I 804,000 VISITS I 582,000 UNIQUE CLIENTS 35 to 44 19 %
45 to 54 18 %
Regions 55 to 64 12 %
65 or older 14 %
Vienna 63 %
female male
Source: Google Analytics, falstaff.de, January–September 2020
Lower Austria 9%
Upper Austria 7%
Styria 6%
Salzburg 5%
57 % 43 % SCHWEIZ
Tirol 4%
775,000 Page Impressions I 182,000 Visits I 149,000 Unique Clients
Carinthia 2%
Vorarlberg 2%
Burgenland 2%
Age
female male 18 to 24 7%
Source: Google Analytics, falstaff.at, January-September 2019
25 to 34 26 %
Age 35 to 44 17 % 54 % 46 %
45 to 54 16 %
18 to 24 years 8%
55 to 64 17 %
25 to 34 years 26 %
65 or older 18 %
35 to 44 years 20 %
female male
Source: Google Analytics, falstaff.ch, January–September 2020
45 to 54 years 21 %
55 to 64 years 24 %
65 or older 2%
Source: Google Analytics, falstaff.at, January-September 2019
OUR PERFORMANCE DATA
Subject to change
Independent measurement: falstaff.at is certified by the ÖWA, falstaff.de is listed by the IVW.
Current access figures: www.falstaff.at/b2b-mediadaten Germany: www.falstaff.de/b2b-
mediadaten I Switzerland: www.falstaff.ch/b2b-mediadate
34 falstaff media kit 2021 media kit 2021 falstaff 35media kit / Digital
OUR SOCIAL AUDIENCE Falstaff – Peer Group*
Falstaff is the most interactive gourmet platform in the DACH region and ranked among the 20 most successful social
media channels in Austria*. The steadily increasing number of fans and followers are target groups with the highest level of
consumption as well as millennials with a demand for quality standards. *Source: Storyclash, Facebook, Instagram in September 2020
Facebook – over 121,000 Fans
Monthly Interactions
Likes / Reactions 70,000
Comments 3,593
Shares 9,394
Web interactions 10,947
over 6 M Age
total 18–24 years 4%
impressions 25–34 years 27 %
35–44 years 29 %
45–54 years
55–64 years
23 %
23 %
Gender Falstaff – Medien.at*
65+ years 5% 48 % 52 %
Instagram – over 70,000 Followers
Monthly Interactions
Likes 161,213
Comments 1,531
Age
Over 4.9 M
18–24 years 7%
total
impressions 25–34 years 35 %
35–44 years 30 %
45–54 years 19 %
Gender
55–64 years 7%
65+ years 2% 46 % 54 % *Source: Storyclash in September 2020
36 falstaff media kit 2021 media kit 2021 falstaff 37media kit / Digital
Native Advertising FALSTAFF EASTER & CHRISTMAS SPECIAL
Gifts, gifts and even more gifts for you: Your perfect presentation with picture, logo & advertorial incl. a prize giveaway in
our digital Easter and Christmas theme special. Present your product to our exclusive target group.
Advertorial EASTER CHRISTMAS
Your own PR article including image gallery in
the look & feel section of the Falstaff news and
guaranteed positioning on the home page for 3 days
and afterwards in the corresponding department.
It is also possible to integrate a video in the
advertorial. Consider 3 working days for the creation
and approval process.
Advertorial Package
ADVERTISING FORMAT AT DE CH
Advertorial incl. image
€ 1,590 € 1,590 CHF 1,650
gallery
+ newsletter entry € 1,490 € 1,490 CHF 950 How it works: How it works:
You will get an advertorial in our Easter special on falstaff.at One day in our Advent calendar with your advertorial & quiz.
total € 3,080 € 3,080 CHF 2,600 – you are the highlight for the Falstaff community for a whole Present your product to our Falstaff community.
day.
Our services:
Our services: • Special promotion on the home page
• Special promotion on the home page • Editorial, technical and graphic realization
QUIZ • Editorial, technical and graphic realization
• Special promotion in the Falstaff newsletter
• Special promotion in the Falstaff newsletter
• Performance period: 01.12. to 24.12.2021
• Performance period: 22.03. to 05.04.2021
The advertising format where everyone profits from: our readers
have the chance to win a prize and it alllows your campaign to
reach the target audience in a subtle and charming way. The
Falstaff editorial team will formulate up to 10 questions about your
product; the item will then be promoted on the Falstaff channels Easter Quiz Package Christmas Quiz Package
which generates a high response!
ADVERTISING FORMAT AT/DE CH ADVERTISING FORMAT time period AT/DE CH
Quiz Package Advertorial + quiz + homepage placement € 1,090 CHF 550 Advertorial + quiz +
homepage placement
01.12.–14.12.21 € 1,490 CHF 750
Advertorial + quiz +
ADVERTISING FORMAT AT DE CH homepage placement 15.12.–24.12.21 € 1,090 CHF 550
Prize giveaway:
Advertorial € 3,880 € 3,880 CHF 3,480
+ quiz + newsletter
Transfer of participant
€ 0,5 € 0,5 CHF 0,5
details per address
38 falstaff media kit 2021 media kit 2021 falstaff 39mediadaten / Digital
SOCIAL MEDIA ADVERTISING SOCIAL POSTS &
KNOWLEDGE QUOTES
THE MOST INTERACTIVE GOURMET-MEDIUM IN THE DACH REGION With the help of graphically appealing and value-generating content
Falstaff
posts we share interesting facts, flatlays or quotes on Facebook or
Instagram with your logo. Social postings push temporal campaigns as
well as their recognition and offer variety for the target group.
FEATURED SOCIAL STORY
It‘s all in the mix. A featured social story combines
promotional content with an editorial look and this way Diese 5 Fehler solltest du beim Weinkauf vermeiden
SOCIAL ENGAGEMENT SERIES Guaranteed
minimum values
creates the perfect balance between information transfer
and product placement! With your input, our editorial team Another form of social media presence is the individual engagement
will prepare a listicle or an entertaining high-quality article series. More than 8 postings, that correlate visually as well as in terms mehr dazu
with good-to-know facts. Additionally to the publication on of content, position your brand in a culinary-affine target group and lead
directly to your home page or web shop.
80,000 to
falstaff.com, a Facebook teaser will promote your story and
drive traffic to your advertorial. We guarantee to promote
Falstaff empfiehlt:
800,000
your campaign according to the media budget. Guaranteed Facebook: client tagging, external links, hashtags, logo integration reached
minimum values Instagram: client tagging, hashtags and logo integration persons
Facebook: client tagging, external links and hashtags
60,000 Diese 5 Fehler solltest du beim Weinkauf vermeiden
ADVERTISING FORMAT at DE CH
reached persons
ADVERTISING FORMAT at DE CH
4,000 Social Post / Knowledge Quotes € 3,990 € 3,990 CHF 4,390
Featured Social Story € 5,990 € 5,990 CHF 6,590 page Social Engagement Series € 14,990 € 14,990 CHF 15,990
impressions
SOCIAL MOTION CONTENT
SOCIAL MEDIA EXTENSION
Motion pictures transmit emotions and information in only a few
Extend your featured social story with this customizable social sequences. Professionally produced high-quality videos will be
media extension. This sponsored post will drive traffic directly to presented on the Falstaff Facebook channel – achieving maximum
your website or your web shop. An A/B-testing of the different reach and attention.
posting options and a real time performance monitoring will be
provided by the Falstaff team! 3 ausgefallene Weinsorten, die in jedem Weinregal
stehen sollten
The listed price includes the following services:
• production management with 1 video producer
Facebook: client tagging, external links and hashtags • a shoot day in Vienna (max. 4 hours) Guaranteed
• maximum of 10 text inserts minimum values
• Royalty-free music (1 song)
• 2 editing days with up to 3 feedback loops
30,000
ADVERTISING FORMAT at DE CH
3 ausgefallene Weinsorten, die in jedem Weinregal
stehen sollten 5,000 • maximum length of 90 seconds
Excl. all external and additional costs
views
clicks to the client’s
Social Media Extension € 5,990 € 5,990 CHF 6,590 website I bookable only 90,000
subject to changes
reached
Foto: Shutterstock
in combination with the ADVERTISING FORMAT at DE CH
featured story persons
Social Motion Content € 6,990 € 6,990 CHF 7,590
40 falstaff media kit 2021 media kit 2021 falstaff 41media kit / Digital
PREMIUM ENTRIES DISPLAY ADVERTISING
THE IDEAL PRESENCE FOR YOUR COMPANY PERFECT FOR YOUR HIGH-PERFORMANCE BRANDING CAMPAIGN!
Besides a strong visual appearance, your Falstaff premium profile will guarantee you more clicks, Our banner ads: perfectly placed in the content
thanks to preferential positioning on the home page. The entry additionally ensures you a higher
ranking in our search function. Moreover, your premium entry is also available in Germany, Austria 1
ADVERTISING FORMAT DIMENSIONS (W X H) TKP AT/DE TKP CH
and Switzerland as well as on the corresponding app.
UAP (Half Page Ad, Medium-Rectangle, Leaderboard) € 49 CHF 50
6
Annual cooperation Lead image Leaderboard/Superbanner 1 728 x 90 € 29 CHF 30
5
A picture is worth a
thousand words Superbanner XL 2 960 x 100 € 29 CHF 30
BUSINESS PRICE 1 YEAr PRICE 2 YEARS
2
Medium-Rectangle* 3 300 x 250 € 39 CHF 40
Wine shop €/CHF 590 €/CHF 1,090
Shop link
Direct visitors Billboard 4 960 x 250 € 55 CHF 60
Café €/CHF 590 €/CHF 1,090 straight to your
online shop
Half Page Ad* 5 300 x 600 € 49 CHF 50
Wine bar €/CHF 590 €/CHF 1,090 3
Sitebar 6 300 x 600 skalierbar € 55 CHF 60
‘Heurigen’ wine tavern €/CHF 590 €/CHF 1,090 Your logo
Strengthen recog- Understitial* 300 x 600 € 49 CHF 50
Delicatessen €/CHF 590 €/CHF 1,090 nition of your brand
Interstitial* full screen € 65 CHF 70
Bar €/CHF 590 €/CHF 1,090
4
MMA Banner* 320 x 50 € 25 CHF 27
Restaurant €/CHF 590 €/CHF 1,090 Image gallery
Up to 15 images as
MMA Banner sticky* 320 x 50 € 35 CHF 38
Vineyard €/CHF 590 €/CHF 1,090 a slideshow
Other special formats on request. The shown placements serve as examples, it is usually a run-over-site playout. For special targetings (frequency-
cappings, location-targeting ...) an extra fee of 30 % will be charged. Max. ad media size: 150 KB. Third-party hosted advertising material must be
Extensions Own description Ad-free
delivered via https.
*mobile-capable advertising formats
Present yourself Your profile
exactly as you like belongs to you
Site link newsletter €/CHF 1,500
Advertorial + quiz +
homepage placement €/CHF 2,390
INTERACTIVE INTERSTITIALS ApP Advertising
AND GAMIFICATION formats
The innovation of mobile advertising: playful formats along with
WINE OF THE WEEK the use of native sensors
THE IDEAL PRESENCE FOR YOUR WINE Creative Interstitial TKP €/CHF 69
(excl. ad development)
To provide the best staging for your wine and for it to leave an impression
to the customers, Falstaff has created the »wine of the week« section.
Your excellent wine will be in the spotlight for a whole week and will
thereby attract plenty of attention across the board. Inclusions in the
Falstaff newsletter are just as possible as direct linking to your website,
which will immensely facilitate your brand presence.
The wine of the week needs to be listed and rated in our database.
ADVERTISING FORMAT Price/month price/year
advertising format at DE CH
Interstitial €/CHF 790 €/CHF 8,000
Newsletter & website € 1,990 € 1,990 CHF 1,790
Mobile Headerboard €/CHF 390 €/CHF 4,000
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