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2018 Media Kit
MEDIA KIT 2018
Beauty. Style.
Real women.
Real talk.
The Kit is Canada’s most exciting style
brand, which connects authentically with
women by inspiring and informing.
Our reader is defined by how she thinks,
how she feels and what she loves. What
unites our audience is that they care more
than the average Canadian woman about
living their best life, which they define as
living with style and meaning.
The Kit is a modern style media brand
that uses the power of digital, social and
print to create rich, engaging, authentically
multi-platform content. Above all, we’re
storytellers. We connect with our audience
because we understand that women want
content that both delights and informs—
that sparks the joy of possibility offered by
fashion and beauty, and also decodes it so
it fits naturally into their lives.
This applies to all of The Kit platforms: The
Kit Paper, The Kit Chinese, Le Kit, The Kit
Compact, thekit.ca, our eNewsletters, our
events, all of our social communities and
everything we do.
THE KIT HELPS HER FEEL BEAUTIFUL, STYLISH AND CONFIDENT
CONTENTS
THE KIT PAPER PG. 3
THE KIT CHINESE PG. 4
LE KIT PG. 5
THE KIT COMPACT PG. 6
SAMPLES, SCENT STRIPS & TIP-ONS PG. 7
THEKIT.CA PG. 8
THEKIT.CA SPONSORED ARTICLES PG. 9
E-NEWSLETTER + SPONSORED E-BLASTS PG. 10
@THEKIT + @THEKITCA PG. 11
MEDIA KIT 2018
THE KIT PAPER
OVERVIEW THURSDAY, OCTOBER 5, 2017 TORONTO STAR
The Kit is a glossy weekly newspaper section full of beauty and fashion features, The Power Issue: Women who rule, the unapologetic joy of fall florals,
Rashida Jones on loving her freckles
useful advice, elegant photography and design, and stories by renowned THEKIT.CA
writers. The section is available in
@THEKIT
@THEKITCA
THEKITCA
all subscriber copies of the Toronto
Star and Vancouver Sun, and in select
CIRCULATION
T O R O N T O S T A R : 160,000 Master
high household income subscriber builders
c o p i e s o f t h e O t t a w a C i t i ze n , V A N C O U V E R S U N : 50,000 The term “powerhouse” usually conjures
Montreal Gazette, Calgary Herald and
M O N T R E A L G A Z E T T E : 25,000 images of OTT stars like Beyoncé who
very publicly slay. Our new series, The
Two of Us, is dedicated to celebrating
C A L G A R Y H E R A L D : 25,000 successful women duos whose mic drop
Edmonton Journal. The Kit publishes
moments often occur behind the scenes.
O T T A W A C I T I Z E N : 20,000
First up, a spotlight on two kick-ass
Canadian architects
in the Toronto Star, Montreal Gazette E D M O N T O N J O U R N A L : 20,000
BY LAURA deCARUFEL | PHOTOGRAPHY BY JENNA MARIE WAKANI
The two women to the left are bosses in every sense
and Vancouver Sun on Thursday; of the word. They’re astoundingly accomplished: Both
are principals at B+H Architects, the global design and
consulting firm headquartered in Toronto. Lisa Bate is the
regional managing principal, North America—in 2015,
Ottawa Citizen, Calgary Herald and T O T A L : 300,000
she led the firm’s master planning for all 18 sports venues
at the 2015 Pan-Am Games and she’s also the vice-chair
“When women
of the World Green Building Council. As the president
R E A D E R S H I P : 644,000
of B+H Asia, Karen Cvornyek is based in Singapore,
Edmonton Journal on Friday.
where she oversees almost 300 staff. Both women are
in Canada are also passionate about female entrepreneurship—bringing
up the next generation in a male-dominated field. Their
still asking, shared commitment to green design is rooted in why they
love their craft: It can make the world a better place.
‘Do I have to Here, the duo talks mentorship, sustainability and what
it takes to get to the top.
give up my Lisa: “Early on in my career, I went to a meeting for
Source: Vividata Q2 2016 Readership and Product Database career?’ that’s the Ontario Association of Women in Architecture. I
was really busy, so I tried to sneak out, and I got called
out for leaving. I remember saying, ‘I don’t want to be
a problem.”
Base: Combined CMA Markets – Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver
a green architect or a blue architect or a female archi-
tect or a male architect. I just want to be an architect.’
I’m highly regretful of that [statement] now. Because
*NOTE: In house model based on Vividata Q2 2016 factored for fashion/lifestyle content readership and circulation.
the reality is that well over 50 per cent of architec-
ture students are women, but those numbers drop off
dramatically after graduation.”
Karen: “I’ve worked a lot in China, and there are way
more women in leadership positions there than in North
America. It’s thought of as a male-dominated society,
but it has a strong history of female entrepreneurship.”
Lisa: “In China, the grandparents take care of the children.
Everybody works, male and female. It’s not a question.”
Karen: “Last year, I was part of a Canada-China female
NATIONAL NET ADVERTISING RATES:
entrepreneurship round table with Prime Minister
Trudeau—I was very proud that he was leading a global
discussion about it. Canada and China are similar in
that both countries have strong education systems. As
Lisa said, more than half of architecture students are
women. So the education system is working, but what
happens after?”
THE TWO OF US Lisa: “I’m part of a pilot program at B+H, where I
Lisa Bate (left) and Karen Cvornyek, shot in B+H’s Toronto mentor incredibly diligent, devoted people, about half
1X 6X 13X 26X 26+
office. As Karen explains, for her, fashion must fulfill a specific
set of criteria: “I need clothes I can wear to a client presenta-
of whom are women. I notice my conversations with
tion, to a meeting and then on the construction site. If they don’t women are often about things outside of the office, like
work for all of that, I can’t wear them!” Lisa laughs in agree- ‘my baby,’ ‘my parents, who are aging’—as in, ‘How do
ment. “As architects, we’re always interested in design. If I’m I manage that stuff?’ For women, it’s often about your
looking at nine black suits, I’m going to choose the one that both
fits me the best, and that has design elements I respond to.” HAIR AND MAKEUP BY ANNA BARSEGHIAN/JUDY INC.
24 hours, not your 9-to-5.”
Karen: “When women in Canada are still asking, ‘Do I
have to give up my career?’ that’s a problem.”
DPS 56,230 53,415 50,610 47,800 44,980
Lisa: “Gender parity is a big part of our advocacy
work. Sustainable design is something else I’m very
committed to. I’m leading a pilot project in sustainable
design that B+H is working on: the Joyce Centre for
Partnership & Design at Mohawk College in Hamilton,
which is a 96,000-square-foot, net-zero building, which
OBC
will open next spring. It’s the first building in Canada
35,145 33,385 31,630 29,870 28,115 to be mandated net-zero energy [renewable energy
created on-site will offset energy used by the building].
The focus now is to create buildings that give back more
than they take.”
Karen: “Architecture is all about making people’s lives
better. The latest design thinking about wellness is that
IFC 32,330 30,715 29,095 27,480 25,860
the environment that you’re in can contribute substan-
tially to you healing faster. In Singapore, we’re designing
five new hospitals with that in mind.”
Lisa: “That human experience of architecture key. It’s
a social piece of art that is fully functional to what it is,
Feminism and fragrance Walk on the wild side but it’s also all about how you feel in the space— that
FULL PAGE
sense of wonderment about the way the light hits, the
28,115 26,710 25,305 23,900 22,490 Notes on fall’s olfactory empowerment trend PAGE 5 One writer’s passionate ode to “messy” makeup PAGE 6 roof that soars. It’s social poetry.”
1/2 PAGE DPS 37,120 35,250 33,400 31,540 29,695
1/2 PAGE 18,560 17,625 16,700 15,770 14,850
1/4 PAGE 9,840 9,350 8,860 8,360 7,870
BANNER 7,030 6,680 6,330 5,975 5,625
The Kit offers special opportunities including gatefolds, cover wraps, SUBMISSION GUIDELINES
french doors, and tip-ons. Please contact us for pricing and availability. PLEASE SEND ARTWORK TO FTP SITE:
Host name: ftp.thestar.com
Username: kituser
TORONTO ONLY NET ADVERTISING R ATES: Password: k!tf+pUs3r
TORONTO
1X 6X 13X 26X 26+
AD CLOSING DATE & MATERIAL DATE
FULL PAGE 18,375 17,460 16,540 15,620 14,700
10 days prior to publishing date
AD STANDARDS
1. The Kit is printed on 38lb coated, 76 bright stock
DPS 495mm x 514mm 19.5” x 20.25” using the standard heat-set, web lithographic process
with medium CYMK ink coverage.
OBC / IFC / FULL PAGE 241mm x 514.35mm 9.5” x 20.25” 2. Images should be toned to SWOP standards for heat-
set printing with a maximum total ink coverage (TAC)
BANNER 241mm x 82.55mm 9.5” x 3.25” of 300% and a minimum image resolution of 300 DPI at
the properly scaled size.
1/2 PAGE DPS 495mm x 254mm 19.5” x 10” 3. Ads should be supplied as final, composed, complete,
single page PDFs to the PDF/x-1a:2001 standard for
1/2 PAGE HORIZONTAL 241mm x 254mm 9.5” x 10” direct output with all final images and fonts embedded.
4. If required, you may supply native/working files in
an acceptable format. The Kit is produced using Adobe
1/2 PAGE VERTICAL 117mm x 514mm 4.625” x 20.25” CS 5.5. Working files must include all fonts, images and
design files in a compatible format.
1/4 PAGE 117mm x 254mm 4.625” x 10” 5. All ads supplied should be created to the correct
size. The Kit does not “float” smaller ads in the space
DOUBLE BANNER 241mm x 165mm 9.5” x 6.5” booked. Due to production processes, full bleed ads are
not permitted.
1/3 PAGE 76mm x 514mm 3.” x 20.25”
FIREPLACE AD 335mm x 342mm 13.1875” x 13.45”
*NOTE: Ad standards and specs will
be updated as of February 2018
MEDIA KIT 2018
THE KIT CHINESE
OVERVIEW 9 21 201
The Kit Chinese is a glossy beauty and style newspaper section
curated by editor Renée Tse, who also creates original content for a
discerning audience with a particular interest in glamour, luxury and
the Asian market. It is distributed through select Chinese Canadian
newspapers in Toronto and Vancouver. Blake Lively
2.0
page 4
CIRCULATION
page 4
T O R O N T O : 27,500 : I N S E R T E D I N M I N G P A O
(17,500) + C H I N E S E C A N A D I A N N E W S (5,000)
A l s o av a i l a b l e f o r p i c k- u p a t : U n i ve r s i t y &
page 3
College campuses + Gateway Subway Outlets at
demographically appropriate stations
V A N C O U V E R : 12,500
Inserted exclusively in: Ming Pao
page 7
T O T A L : 40,000
ABOUT OUR SELECTED NEWSPAPERS:
PETER STIGTER page 3
M I N G P A O D A I L Y newspaper is a Chinese newspaper published in STAY CONNECTED THEKIT.CA @THEKIT @THEKITCA THEKITCA THEKIT THE KIT MAGAZINE
Vancouver and Toronto since 1993. The daily newspaper publishes
a wide variety of content including special weekly supplements for 4 / THEKIT.CA
real estate and show business. Irene Kim Estée
Edit by Estée Lauder
Irene
C H I N E S E C A N A D I A N N E W S has been publishing in the Greater
Kim
NATASHA BRUNO
Toronto region for over 20 years. The News has a loyal readership
Irene Kim
2015
Fernanda Ly
My-Little-Pony
in the Southern Ontario region.
Louis
Vuitton 2015
Kim
Instagram i-D Magazine Vogue
IreneIsGood 718K Japan Teen Vogue
K-Style Style Live
YouTube
Instagram
Estée Lauder Kendall Jenner
Estée Edit
Sephora Estée Edit
RATES (NET)
Sita Abellan
Kim DJ
Rihanna
Bitch Better Have
My Money
ESTÉE EDIT BY ESTÉE LAUDER THE EDIT
EYESHADOW PALETTE, $60, THE EDGIEST MATTIFIED
LIPSTICK IN MAROONED, $26, THE BAREST BLUSH IN
EMBER GLOW, $32, THE EDGIEST KOHL SHADOWSTICK
IN BLACK VIPER, $26, THE EDGIEST UP & OUT DOUBLE
MASCARA, $28, SEPHORA.CA
TORONTO + VANCOUVER Overnight Water Pack
Charlotte Free
BB Chanel
Maybelline
FULL PAGE 8,000 watercolouring
: KRISTY WRIGHT
DPS 17,000
: PETER STIGTER (KIM, GUCCI, DIOR, MARNI, FENDI); GETTY IMAGES (COACH); INSTAGRAM.COM/WARUKATTA (LY); INSTAGRAM: SITABELLAN (ABELLAN), CHARLOTTE_FREE (FREE), CHLOENORGAARD (NØRGAARD).
Chloe Nørgaard
Sex and the City Rodarte
Estée Edit 2013
Kohl
Shadowstick
Pink Peony Manic Panic
1/2 PAGE 5,000
2016
BANNER 4,000
RENÉE TSE
GUCCI CHRISTIAN MARNI FENDI COACH
DIOR
The Kit offers special opportunities including gatefolds,
cover wraps, french doors, and tip-ons. Please contact
us for pricing and availability.
Gucci A l e s s a n d ro Kendall Jenner
Michele Dior Diorever Fendi Dotcom
G Dionysus
GUCCI DIONYSUS GG SUPREME DIOR DIOR EVER SILVER METALLIZED MARNI MAXI STRAP LEATHER COACH TEA ROSE
SEQUIN EMBROIDERY BAG, $5,830, CRINKED LAMBSKIN BAG, $4,800, SHOULDER BAG, $2,160, NET-A- FENDI DOTCOM LACE-UP LEATHER APPLIQUE SADDLE BAG 23,
SAKSFIFTHAVENUE.COM DIOR BOUTIQUES PORTER.COM SATCHEL, $3,780, FENDI BOUTIQUES $695, COACH.COM
AD STANDARDS
DPS 495mm x 514mm 19.5” x 20.25” SUBMISSION GUIDELINES
PLEASE SEND ARTWORK TO FTP SITE:
FRONT BANNER 241mm x 82.55mm 9.5” x 3.25”
Host name: ftp.thestar.com
FULL PAGE 241mm x 514.35mm 9.5” x 20.25” Username: kituser
Password: k!tf+pUs3r
1/2 PAGE HORIZONTAL 241mm x 254mm 9.5” x 10”
*NOTE: Ad standards and specs will
1/2 PAGE VERTICAL 117mm x 514mm 4.625” x 20.25”
be updated as of February 2018
1. The Kit Chinese is printed on 35lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage.
2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum image resolution of 300 DPI at the properly scaled size.
3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final images and fonts embedded.
4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files must include all fonts, images and design files in a compatible format.
5. All ads supplied should be created to the correct size. The Kit Chinese does not “float” smaller ads in the space booked. Due to production processes, full bleed ads are not permitted.
MEDIA KIT 2018
LE KIT
JEUDI, 2 FÉVRIER, 2017
OVERVIEW
PLUS CONVOITÉ SPORT
DOUX & 1-2-3 C’EST PARTI
SUCRÉ Les indispensables du look sportif
Le sauveur page 6
décadent que votre
peau demandera
Le Kit is the French-language edition
toute la saison
page 3
of The Kit, launched in March 2014
and distributed throughout Montreal in
Journal Métro newspapers with special
attention to the regional market.
CIRCULATION
M O N T R É A L : 100,000
Inserted in: Journal Métro
NET ADVERTISING RATES
MONTREAL
LE GUIDE ULTIME DES
SOINS POUR LA PEAU
Dites à l’hiver de calmer ses ardeurs. Inspirez-vous des
défilés et optez pour un teint radieux et éclatant — suivez nos
FULL PAGE 9,850 conseils d’expert en essyant de nouveaux produits et
en revisitant votre rituel beauté
page 4
PHOTO : PETER STIGTER
DPS 19,680
SHOPPING
STYLE
CHAUD &
DOUILLET
Tout ce qu’il vous
OBC 12,300
faut pour être
élégante tout en
étant confortable
et bien au chaud
page 7
IFC 11,315
RESTEZ BRANCHÉS THEKIT.CA @THEKIT @THEKITCA THEKITCA THEKIT THE KIT MAGAZINE
1/2 PAGE 6,500
THEKIT.CA / 7
1/2 PAGE DPS 12,750 1. Notre maquillage devinera la couleur de notre teint «
Les pigments qui s’ajustent eux-mêmes sont fascinants.
Ils ne sont pas encore tout à fait près à être utiliser dans
des fonds de teints, mais plusieurs d’entre nous avons
simplement besoin d’un peu de neutralisation— un peu
plus radieuse, un peu moins jaune — et une base qui
2. Nous nous exprimerons davantage à l’aide
de maquillage « Une des tendances maquil-
lage qui fait partie de la vision d’origine d’Urban
Decay — est que cela fait partie de l’expres-
sion individuelle. Ce n’est pas de camoufler
nos défauts ou d’être la plus jolie — c’est plutôt
s’ajuste fait cela en beauté. Comme un filtre Instagram. » d’avoir envie de ‘Se raconter à travers le maquil-
lage. Comment arriver à m’exprimer?’ Il y a une
plus grande réceptivité pour cela maintenant et
BANNER
3. Nos lèvres seront métal- le monde est plus ouvert. »
5,000
liques, bleues, vertes et grises 4. Nous rechercherons tous plus d’humidité « Cette
« Je pense que la tendance tendance s’inspire de la vaporisation d’eau qui est en vogue
MIRACLE EN UNE des lèvres métalliques prendra en Corée du Sud et l’hydratation qui est tant recherchée.
MINUTE de l’expansion. La clé pour J’avais aussi besoin de cela : de m’hydrater avant d’appli-
réussir à porter une couleur quer ma base. Je ne voulais pas quelque chose de lourd
Chère Dove non conventionnelle est que ou d’épais qui empêcherait ensuite à mon maquillage de
cette dernière doit être flat-
Shower Foam Les lèvres teuse, pas simplement origi-
bien tenir, donc j’ai créé un vaporisateur avec une eau à la
noix de coco et à la niacinamide. C’est très rafraichissant. »
: Lorsqu’il est métalliques nale. Vous pouvez porter du
bleu, mais cela doit être le bon
URBAN DECAY QUICK FIX PREP SPRAY, 39$, SEPHORA.CA
— ci-contre
question de la chez DKNY bleu. Nous testons les nôtres
sur plusieurs personnes, pour
5. Nous deviendrons tous des experts « Les gens deviennent de plus en
plus experts pour se maquiller puisque tant de blogueurs démontrent
Printemps 2017
douche, j’ai tendance — vont être très povoir déterminer si nous comment appliquer les différents produits de maquillage. Il y a cinq ans,
populaires cette devons ajouter plus de rouge je n’aurais pas pu vendre un correcteur de couleur et maintenant je suis
à opter pour le plus année. à la base, puis nous l’ajustons toujours en rupture de stocks. Et plusieurs comprennent que s’ils ont la
afin que cela soit flatteur. » peau grasse, l’application d’une base avant le fond de teint les aidera. »
simple, c’est-à-dire
The Kit offers special opportunities including gatefolds,
en prenant une INITIÉE DE LA BEAUTÉ 6. Le contouring va évoluer « Quand je
suis pressée, j’utilise différentes teintes de
barre de savon.
Mais ta nouvelle
LES NOUVEAUTÉS MAQUILLAGE
Les six tendances de 2017, selon l’experte entrepreneure en beauté Wende Zomnir
poudres pour un look subtil. Je pense que
les gens vont trouver leurs propres façons
de l’interpréter. Aussi, les gens vont
texture mousseuse Wende Zomnir nous a prouvé maintes fois qu’elle comprend bien les tendances du monde de la beauté. Elle a cofondé Urban
devenir plus habiles en termes des occa-
sions appropriées pour un contouring
a totalement changé
cover wraps, french doors, and tip-ons. Please contact
Decay dans les années 90, en captant l’air du temps de la décennie avec des noms de couleur à saveur grunge comme Roach, total. Par exemple, si je sors dans une
Oil Slick et Acid Rain; puis elle a réorienté vers les tons neutres avec la création en 2010 de la palette culte Naked (sérieuse- discothèque ou si je vais me faire photog-
mon expérience ment, si vous ne l’avez pas essayé, votre regard charbonneux de jour vous en remerciera); et dernièrement, elle surfe la vague raphier — ce serait le moment idéal pour
un contouring. Si je me rend à un pique-
dans la douche. Ta du blogue maquillage — Urban Decay est une grande puissance en ligne avec 7.1 millions d’abonnés sur Instagram. Nous nique en plein-air, j’en utiliserai sans doute
avons discuté avec Zomnir lors de sa visite à Toronto, où Urban Decay a ouvert une nouvelle boutique au Square One Shop-
pompe distribue ping Centre (ainsi qu’au Metropolis à Burnaby, en C.-B.), pour savoir ce qui se dessine à l’horizon pour 2017. —Rani Sheen
moins. les gens vont apprendre, et cela
sera plus subtil et raffiné. »
un nuage riche et
us for pricing and availability.
épais de mousse
que je peux masser SOINS DE LA PEAU
avec ceux que l’on aime. Cela n’a rien
CHANEL BLUE
SERUM, 140$
facilement sur ma NOURRIR VOTRE VISAGE à voir avec le téléphone ou Facebook
— avoir des connnections profondes
(30 ML), COMP-
TOIRS BEAUTÉ
peau, et ta formule Une nouvelle approche dans les soins pour la peau rendent plus heureux et plus en santé.»
CHANEL
douce est fortifiée prend la relève en misant sur le bien-être Une équipe de chercheurs a ensuite
tenté de trouver des connections liées
avec du beurre Lorsque National Geographic a publié un article intitulé « The
Secrets of Long Life » en 2005, le monde entier a pris des
à la santé de la peau. Ils ont découvert
que certains ingrédients-clés prove-
de karité. En notes. La recherche concluait que le style de vie de certaines nant de ces zones permettaient d’im-
communautés à travers le monde, qualifiées de « zones bleues », iter les bénéfices des zones bleues
plus : Tu me sers menaient à des espérances de vie exceptionnellement longues au niveau cellulaire. Le café vert de
— imaginez des centenaires qui font du tai chi sur une plage à la péninsule de Nicoya au Costa Rica
aussi de crème à Okinawa, au Japon. Bien que séparées par de grandes distances, est particulièrement riche en antioxy-
raser, puisque ton les zones bleues partagent plusieurs points en commun : une
diète saine souvent végétarienne et composée de produits
dants cafestol et kahweol, alors que
l’huile d’olive récoltée en Sardaigne
onctuosité m’évite locaux; une activité physique régulière faisant partie des tâches
du quotidien, comme marcher pour faire ses courses; un taux
est une source puissante d’acides gras essentiels et d’omégas
3, 6 et 9, ainsi que de plyphénols et d’antioxydants. La sève
« L’objectif est de laisser les
ressources aux locaux en
de m’irriter ou de de stress peu élevé; et et de forts liens communautaires. Sur l’île du lentisque d’Icarie en Grèce est remplie d’acide oléano- les aidant à améliorer leur
capacité de production, »
italienne de la Sardaigne par exemple, plusieurs locaux s’assoient lique, qui aide la peau à se régénérer. Mélangés à des produits
me couper. Jamais tous les jours au centre de la vieille place pour discuter. Les résul- hydratants comme l’acide hyaluronique à l’intérieur de sérums dit Armelle Souraud chez
tats de l’étude ont mené à la plublication de plusieurs livres sur appropriés à tous les types de peau et d’âges, ces ingrédi- Chanel. « En Sardaigne,
je ne pourrai les moyens d’appliquer ces conseils de santé et d’alimentation ents actifs soigneusement extraits promettent de protéger la les locaux utilisent les
olives pour l’huile, mais
retourner à ma provenant de ces sept zones du monde, de la Suède au Costa
Rica. Mais un domaine demeurait inexploré : les soins de la peau.
peau et d’adoucir les rides, en redonnant hydratation et éclat.
« Nous voulions partager l’esprit des zones bleues. Ce n’est pas nous les avons aidé à dével-
barre de savon. L’an dernier, les chercheurs chez ont étudié quatre des zones un rêve — c’est une réalité dans plusieurs endroits, » dit Souraud. « opper une nouvelle chaine
d’approvisionnement util-
les plus célèbres afin d’observer directement les bénéfices sur Les femmes peuvent chercher à intégrer tout cela dans leurs vies :
Love, Natasha Bruno la santé de ces styles de vie. « Ce que j’ai trouvé fort intéressant être active au quotidien, gérer le stress, être plus positives, manger isant aussi les feuilles, afin
est le lien social, » dit Armelle Souraud, diectrice des communi- plus sainement. Vous n’avez pas à tout changer — mais simplement de les aider à développer
DOVE SHOWER FOAM IN SHEA cations scientifiques chez Chanel. « C’est très simple quand on se sentir à son meilleur, et se sentir épanouie. Être saine au quotidien la sphère économique et
BUTTER WITH WARM VANILLA,
8$, EN PHARMACIES y pense, mais c’est essentiel d’avoir de profondes connections est le nouveau statut prestigieux de la beauté.» —Kathryn Hudson sociale. »
SHOPPING
Confort et élégance
BCBGMAXAZRIA
Les journées passées dans votre vieux sweat à capuchon sont terminées — les options mode pour journées
BLUMARINE
frigides n’ont jamais été aussi élégantes. Voici votre guide pour une garde-robe d’hiver moderne
S’habiller joliment l’hiver est presqu’aussi difficile que de simple : choisissez un tricot avec des détails inhabituels —
décider quelle série Netflix sera la prochaine que nous comme un col ludique, des ajouts texturés ou des manches
dévorerons. Heureusement, l’approche luxe aux vête- exagérées — et agencez-les à des pantalons confortables,
ments weekend que nous avons aperçu sur les podiums un bijou original et à des chaussures ultras confortables.
de DKNY, Hermès et Blumarine nous ont grandement C’est ce sentiment douillet que la saison réquisitionne.
inspiré à rester chez-soi et ne plus sortir. La formule est —Sarah Cho
HAUTS PANTALONS ACCESSOIRES
1
1 1
2
2
3
2
3
3
CHANEL
DKNY
4 4
HERMÈS
4
5
PHOTOGRAPHIES : PETER STIGTER (BACKSTAGE BEAUTY, RUNWAY)
5
5
+ + =
6
1. NEWBARK CHAUSSURES, 378$,
NEWBARK.COM. 2. CAROLINE NERON
1. CLUB MONACO, 290$, CLUBMO- COLLIER, 275$, CAROLINENERON.COM.
RAG & BONE
PRINGLE OF
NACO.CA. 2. JOHN + JENN, 135$, 3. LARSSON & JENNINGS MONTRE,
SCOTLAND
JOHNANDJENNCOLLECTION.COM. 630$, LARSSONANDJENNINGS.COM.
3. WEEKEND MAX MARA, 445$, 1. ADIDAS, 90$, ADIDAS.CA. 2. ROOTS, 4. CANTIN SAC, 360$, CANTINTRADI-
HUDSON’S BAY. 4. REITMANS, 60$, 70$, ROOTS. 3. M.I.H, 400$, MIH-JEANS. TIONS.COM. 5. PORT FRANC CHAUSS-
REITMANS. 5. REBECCA TAYLOR, 530$, COM. 4. SEA, 530$, SEA-NY.COM. 5. KIT URES, 99$, PORTFRANC.CO. 6. JENNY
REBECCATAYLOR.COM AND ACE, 68$, KITANDACE.COM BIRD BAGUE, 95$, JENNY-BIRD.CA
AD STANDARDS
DPS 495mm x 514mm 19.5” x 20.25”
FRONT BANNER 241mm x 82.55mm 9.5” x 3.25”
FULL PAGE 241mm x 514.35mm 9.5” x 20.25”
1/2 PAGE HORIZONTAL 241mm x 254mm 9.5” x 10”
1/2 PAGE VERTICAL 117mm x 514mm 4.625” x 20.25”
SUBMISSION GUIDELINES
1. Le Kit is printed on 38lb coated, 76 bright stock using the standard heat-set, web lithographic process with medium CYMK ink coverage.
PLEASE SEND ARTWORK TO FTP SITE:
2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC) of 300% and a minimum Host name: ftp.thestar.com
image resolution of 300 DPI at the properly scaled size. Username: kituser
3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for direct output with all final
images and fonts embedded.
Password: k!tf+pUs3r
4. If required, you may supply native/working files in an acceptable format. The Kit Chinese is produced using Adobe CS 5.5. Working files
must include all fonts, images and design files in a compatible format.
5. All ads supplied should be created to the correct size. The Kit Chinese does not “float” smaller ads in the space booked. Due to production *NOTE: Ad standards and specs will
processes, full bleed ads are not permitted. be updated as of February 2018
MEDIA KIT 2018
THE KIT COMPACT
OVERVIEW
From the editors of The Kit comes The Kit Compact, a beauty OCTOBER 2017 | TORONTO
and style pop-up magazine distributed directly to fashion
forward women in core commuter hubs across Vancouver,
Edmonton, Calgary, Toronto and Ottawa with Metro papers.
The Kit Compact offers an insider pass to the best style: The
buzziest Insta-worthy beauty essentials;
the coolest, most inspiring women; the
hottest fashion pieces in-store right now. CIRCULATION
The destination for cutting-edge trend
T O R O N T O : 50,000
features, thoughtful personal essays and
V A N C O U V E R : 25,000
gorgeous photo shoots, The Kit Compact C A L G A R Y : 17,500
reports on the stories that its millennial E D M O N T O N : 17,500
audience should care about now. The O T T A W A : 15,000
Kit Compact was the 2017 Mag Grand
Prix winner at the Canadian Magazine T O T A L : 125,000
Awards.
RATES
NATIONAL (NET)
1X 4X 6X
FULL PAGE 12,500 10,500 9,000
BACK
IFC 14,500 12,250 10,500 TO NATURE
The elements of fall style:
IBC 13,000 11,000 9,500 air-dried hair, earthy
florals, water wellness,
self-expression on fire
OBC 16,250 13,750 11,750
DPS 22,500 18,875 16,200
FULL PAGE + 1/3 COLUMN ADJACENCY
17,500 14,875 12,625
LOCAL (NET FULL PAGE)
CITY 1X 4X 6X SEPTEMBER 2017
Toronto 5,000 4,200 3,600
Vancouver 2,900 2,500 2,250
Calgary 1,950 1,650 1,500
Edmonton 1,950 1,650 1,500
Ottawa 1,650 1,400 1,250
AD STANDARDS
FULL-PAGE 8.875” X 10.75” BLEED 9.125” X 11”
A NEW HOPE
Meet Generation Z:
1/3 COLUMN 2.875” X 10.75” BLEED 3” X 11” the stylish, spunky,
boundary-smashing teens
taking on the future
The Kit offers special opportunities including gatefolds, cover wraps,
french doors, and tip-ons. Please contact us for pricing and availability.
1. The Kit Compact is printed on 35lb coated, 70lb bright stock using the standard heat-set, web lithographic
process with medium CYMK ink coverage.
2. Images should be toned to SWOP standards for heat-set printing with a maximum total ink coverage (TAC)
of 300% and a minimum image resolution of 300 DPI at the properly scaled size.
3. Ads should be supplied as final, composed, complete, single page PDFs to the PDF/x-1a:2001 standard for
direct output with all final images and fonts embedded.
4. If required, you may supply native/
working files in an acceptable format. The
Kit is produced using Adobe CS 6. Working SUBMISSION GUIDELINES
files must include all fonts, images and PLEASE SEND ARTWORK TO FTP SIT E:
design files in a compatible format.
5. All ads supplied should be created to
Host name: ftp.thestar.com
the correct size. The Kit does not “float” Username: kituser
smaller ads in the space booked. Password: k!tf+pUs3r
MEDIA KIT 2018
SAMPLES, SCENT STRIPS & TIP-ONS
THURSDAY, SEPTEMBER 21, 2017 TORONTO STAR
THE HAIR ISSUE: The new fashion-girl cut, Hailey Baldwin’s
OPPORTUNITY colour secrets and products to flip your lid over
MOST WANTED
A HEAD ABOVE
The next cult hair brand is Canadian
page 3
Add samples, satchets, scent strips or tip-ons to your advertising package in The Kit paper,
The Kit Chinese, Le Kit paper and The Kit Compact magazine to achieve immediate trial
testing from an engaged group of beauty & fashion readers. Target an active national audience
through intrusive premium placement via sampling, scalable according to desired quantity
for distribution.
CELEBRITY
RED
CARPET
The hottest trends
at TIFF
page 4
DISTRIBUTION OPTIONS
THE KIT PAPER THE KIT
For Toronto distribution in The Kit section of the Toronto Star, up to 160,000 samples & & THE KIT
CHINESE:
Vancouver distribution in the Vancouver Sun, up to 50,000 samples. scent strip
tipped
200 CPM
on front
*To take advantage of this opportunity, we require that you also purchase the Front
Banner and the Outside Back Cover [OBC], tipped onto front
THE KIT PAPER - CHINESE EDITION
For Vancouver and Toronto distribution in The Kit Chinese, up to 40,000 samples.
200 CPM
*Must also purchase Front Banner + OBC, tipped onto front
LE KIT
For Montreal distribution in Metro Montreal, up to 100,000 samples
200 CPM
*Must also purchase Front Banner + OBC, tipped onto OBC
LE KIT:
scent strip
THE KIT COMPACT MAGAZINE tipped on
For Toronto distribution in The Kit Compact pop-up magazine, up to 95,000 samples. back
đƮƫ*/!.0! ƫ !*0ƫ0.%,/, 150 CPM
*Must purchase ad page behind scent strip
đƮƫ*/% !ƫ //1!ƫƫ/ ),(!ƫ0%,ġ+*, 150 CPM
*Must purchase ad page to tip on sample
đƮƫ+(5 #, 200 CPM
*Must purchase OBC
** In all of the above, we require a minimum of 10 samples, 6 weeks prior to publishing date for testing.
**All sampling must be booked 6 weeks prior to material closing date
THE KIT
COMPACT:
polybagged
EXTRAS! EXTRAS!
Go beyond our print sampling programs through unique direct distribution
OCTOBER 2017 | TORONTO
opportunities.
đƮƫ * ġ0+ġ$ * ƫ %/0.% 10%+*ƫ2% ƫ$!ƫ %0ƫ+), 0ƫ . * ƫ ) // +./ƫ0+ƫ5+1.ƫ0 .#!0ƫ
audience. This program is applicable in Toronto only for a quantity of up to 10,000
samples. Must be accompanied by a minimum of 1 brand ad page.
đƮƫ! !.ƫ0!/0! ƫ,.+#. )ƫ0+ƫ %.! 0(5ƫ.! $ƫ$!ƫ %0ƫ(1 ƫ 0 /!ƫ+"ƫāăČĀĀĀƫ$5,!.ġ
engaged readers. The brand can participate by deploying an eBlast to The Kit’s
subscribers asking them to enter for the chance to receive a free sample. Selected
recipients will receive the product with a note inserted from The Kit editors that
outlines a call-to-action on the product: Tell us what you think on social, write to us
with your feedback. Responses can be turned into an advertorial online or in print.
Maximum distribution of samples is 200 units. BACK
TO NATURE
đƮƫ ),(!ƫ#%2! 3 5ƫ3%0$ƫ! %0+.% (ƫ%*0!#. 0%+*ƫ+,,+.01*%05ƫ0+ƫ$!ƫ %0Ě/ƫ)1(0%,(!ƫ The elements of fall style:
air-dried hair, earthy
florals, water wellness,
audiences. We feature your product in our story with a call-out to our readers to log
self-expression on fire
on to your site and order a free sample from you. We send them your way and you
fulfill.
Prices available upon request.
MEDIA KIT 2018
THEKIT.CA
OVERVIEW
Thekit.ca delivers both up-to-the-minute info on style, beauty and
celebrity, along with thoughtful, voice-y takes on culture, feminism
and wellness. The content offers news, service and perspective,
with real women and real talk at the heart of it all. Since its Fall 2017
redesign, it features a fresh, modern design, enhanced formats
for multimedia, content packages, dynamic article pages and an
improved mobile experience across the site.
MONTHLY UNIQUE VISITORS: 225,000
RATES
BIG BOX AD 25 CPM
DOUBLE BIG BOX AD 30 CPM
LEADER BOARD 25 CPM
HOMEPAGE TAKEOVER 2500 per day
VIDEO PRE ROLL 35 CPM
WALLPAPER Available on request
OPA PUSHDOWN Available on request
AUDIENCE RE-TARGETING 12 CPM
AD SCHEDULE
All ad material must be submitted 5 DAYS prior to deployment
AD STANDARDS
BIG BOX AD 300 x 250
DOUBLE BIG BOX AD 300 x 600
LEADER BOARD 728 x 90
VIDEO PRE ROLL 7 seconds, Format: H.264 (MP4) Size: 4:3 (432x324) or 16:9 (432x243)
VOKEN (POP-UP) 400 x 400
WALLPAPER Available on request
OPA PUSHDOWN Available on request
MOBILE BANNER 320 x 50
1. All website ads follow the 2011 IAB guidelines
2. PNG8, PNG24, JPG, SWF, GIF or Animated GIF format
3. Other formats we can convert from: PDF, AI, EPS
4. If AI, EPS please ensure fonts are converted to curve
GENERAL GUIDELINES + REQUIREMENTS SUBMISSION GUIDELINES
PLEASE SEND ARTWORK TO FTP SITE:
1. Ads served locally require GIF/JPF and click-through URL Host name: ftp.thestar.com
2. GIF/JPG backup image must be provided with HTML5 creative
3. Compressed (.zip) HTML 5 file must include all assets contained within ad package. Username: kituser
Includes: HTML, images, CSS, JavaScript, font files, media and any other files which Password: k!tf+pUs3r
contribute to the ad display, zipped. One ad size per Zip file.
4. Expandable creative must be third-party served or HTML5 and include a close
button with a “Close X” on expanded panel and a clear call to action (ie. “roll over to
expand” or “click to expand”.)
5. Flash is no longer supported on Star Metro Media properties
MEDIA KIT 2018
THEKIT.CA - SPONSORED ARTICLE OPPORTUNITIES
SPONSORED ARTICLE $2,500 INCLUDED AMPLIFICATION
đƫ Original article written by The Kit (250-400 words) đƫ 1 Tweet, with tag to client and link to the article with image
đƫ Client supplies assets and The Kit writes, edits & designs
đƫ 1 Facebook post, with tag to client and link to the article
đƫ Client approves proof before going live
with image
đƫ Sponsored article lives as homepage in tile for 7 days,
online in perpetuity đƫ 1 mention in The Kit Trending eNewsletter and link
to the article
đƫ Ads must roadblock article
+ ADD ON + ADD ON
Photo gallery +500/gallery
(7-10 images, supplied by client) 1. Native Network +500
đƫ 500 guaranteed clicks
Custom Instagram flat +1,500/picture đƫ Promotion drives readers to the sponsored article
(product sent to The Kit to be shot) đƫ Content can be discovered on over 3,500 premium sites
Original video to be embedded in post +1,500 2. Native on thestar.com +500
đƫ 50,000 native link impressions
The Kit eNewsletter takeover +5,500 đƫ Promotion drives readers to the sponsored article
đƫ Native drivers link to the sponsored article
MEDIA KIT 2018
E-NEWSLETTER + SPONSORED E-BLASTS
OVERVIEW
The Kit eNewsletter offers snackable content pieces that arrive
to subscribers’ inboxes and direct through to thekit.ca. They are Advertiser eBlasts
pillared by three timely stories and deployed three times weekly on sent to The Kit’s
subscriber base
Tuesday, Thursday and Sunday. Average open rate is 12%. The Kit
also deploys third party eBlasts to the inboxes of every magazine
subscriber. These can also be geo-targeted per region.
SUBSCRIBERS: 70,000
RATES
E-NEWSLETTER BIG BOX 50 CPM
E-NEWSLETTER DOUBLE BIG BOX 70 CPM
SPONSORED E-BLAST 120 CPM
E-NEWSLETTER TAKEOVER 5500
AD SCHEDULE AD
The Kit Trending
A D C L O S I N G D A T E : 12 days prior to deployment eNewsletter deploys
nationally 3X weekly
A D M A T E R I A L D U E : 5 days prior to deployment
AD STANDARDS FOR SPONSORED E-BLASTS
H T M L V E R S I O N : 600 pixel wide HTML table
Advertiser must provide images (standard GIF or JPEG only; max file size 300 kb)
Link to webpage that supports advertising message
T E X T V E R S I O N : Max 60 lines, 60 characters per line, five linking URLs
S U B J E C T L I N E : Max 50 characters, including spaces (subject to final approval from The Kit)
T E S T R E C I P I E N T S : To be provided with order
OTHER
3rd party ad serving is not accepted in any The Kit emails.
3rd party click URLs are accepted, though 3rd party image serving is not.
Flash, JavaScript and Cascading Style Sheets (CSS) are not permitted in The Kit emails.
Messaging must be consumer-oriented and present a special offer/strong call to action.
AD STANDARDS FOR THE KIT E-NEWSLETTER BIG BOX
1. PNG8, PNG24, JPG, GIF at a mimimum of 96ppi
2. Other formats we can convert from: PDF, AI, EPS
3. If AI, EPS please ensure fonts are converted to curves
SUBMISSION GUIDELINES
PLEASE SEND ARTWORK TO FTP SITE: Dedicated eNewsletter
Host name: ftp.thestar.com takeover with exclusive ad
and content opportunities
Username: kituser
Password: k!tf+pUs3rMEDIA KIT 2018
@THEKIT + @THEKITCA
OVERVIEW
@thekit (Twitter) and @thekitca (Instagram + Facebook) produce up-to-
the-minute live coverage, breaking news, and gorgeous imagery to provide
an inside look at magazine life. Content is shareable, likeable and shoppable.
NATIVE CONTENT OPTIONS
1 TWEET 250
INFLUENCER NETWORK:
The Kit works with a crew of the coolest, savviest
1 FACEBOOK POST (STILL) 250 influencers with killer style and insider black books. They
are our boots on the ground in Vancouver, Edmonton,
1 FACEBOOK POST (VIDEO) 500 Calgary, Ottawa and Toronto. With a combined reach of
1.2 million followers, The Kit can activate this network to
1 INSTAGRAM REGRAM 1,000 share your brand’s messaging.
1 CUSTOM INSTAGRAM FLAT 1,500
EDMONTON
1 ON-FIGURE INSTAGRAM SHOT 2,000
1 INSTAGR AM STORIES (5-7 SEGMENTS) 750
Vickie Laliote Alyssa Lau Sandy Joe Karpetz
ćĀċą ƫ"+((+3!./ ĆĊċĉ ƫ"+((+3!./ Ĉā ƫ"+((+3!./
adventuresinfashion imalyssalau theprettysecrets
TORONTO
Alyssa Garrison Tee Jodi BLK
ćąċĂ ƫ"+((+3!./ āĉć ƫ"+((+3!./ ćĆċĊ ƫ"+((+3!./
randomactsofpastel thatsotee jodiblk_
OTTAWA
Katie Hession Erin Elizabeth Carolyn Lacasse
āąċĂ ƫ"+((+3!./ ăĆċĂ ƫ"+((+3!./ Ć ƫ"+((+3!./
yowcitystyle erinelizabethh carolynnlacasse
CALGARY
Ania Boniecka Allana Davison Melanie Morais
āāą ƫ"+((+3!./ ĈąċĆ ƫ"+((+3!./ Ć ƫ"+((+3!./
aniab allanaramaa bornlippystyle
VANCOUVER
Lucy Yun Kiara Schwartz Claire Lui
Ćā ƫ"+((+3!./ ĆĆċā ƫ"+((+3!./ āĂĀ ƫ"+((+3!./
Beyunique tobruckave vonvogueblogMEDIA KIT 2018 Get in on The Kit CONTACT EVIE BEGY, COLLAB DIRECTOR eb@thekit.ca | Tel: 416-869-4134 | OR CONTACT YOUR SALES REPRESENTATIVE
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