IHRSA MEDIA PLANNER 2020 - HubSpot
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IHRSA MEDIA
PLANNER
2020
PRINT & DIGITAL
PLATFORMS
THE WORLD’S LEADING MAGAZINE FOR
THE HEALTH & FITNESS INDUSTRY
WELCOME
Welcome to IHRSA’s 2020 Media Planner. One of the great
things about working in an industry such as ours is knowing that for the
past 39 years, there has been one organization, IHRSA, that has been,
and always is, looking out for best interests of club owners and industry
suppliers. In fact, as a not-for-profit association, IHRSA invest all profits
that it generates back into initiatives that help fuel industry growth. The
owners of IHRSA are its members, not share-holders, not private equity
interests, just IHRSA members – like you.
In the pages that follow, you will find the editorial and publishing
schedules for all of IHRSA’s print and digital media platforms. As
you know, club owners and industry suppliers alike rely on IHRSA
to provide credible industry research and news on the trends and
interesting happenings in this dynamic global industry of ours.
IHRSA members are the club leaders - the “movers and shakers” - who
are driving the industry’s growth worldwide. We have the privilege to
share their best practices and tell their amazing stories on ihrsa.org
and in the pages of CBI every month. Club Business International, also in
its 39th year, is the world’s leading magazine for the health and fitness
club industry, with print distribution into more than 70 countries and is
“We look forward available on all digital devices and mobile platforms at ihrsa.org/cbi.
to working with Our members look to IHRSA to help them make sound business decisions
you to help you especially given the current social media environment of information
overload. Together with supporters like you, IHRSA provides them with
achieve your the news and information they need to succeed.
business goals.”
We are confident that your investment in IHRSA, through its print
and digital content platforms, will provide an ROI that will not only
grow your business, but the industry as well.
Please do not hesitate to contact us at
cbi@ihrsa.org or +1 617-951-0055 if you
need any assistance. As your association,
we look forward to working with you to
help you achieve your business goals.
After all, “Success by Association” is
what IHRSA is all about!
Best Regards,
Jay Ablondi
Publisher
®
ads@ihrsa.org | ihrsa.org/advertising
TABLE OF CONTENTS
» AUDIENCE
» IHRSA OFFERINGS “AT-A-GLANCE”
» EDITORIAL CALENDAR
» EDITORIAL OPPORTUNITIES
» 2020 IHRSA GLOBAL REPORT
» 2021 F.I.T. COMMERCIAL FITNESS GUIDE
» SUPPLIER CONTENT
» IHRSA.ORG
» CLUB BUSINESS EXCHANGE
» WEBINARS
» TOOLKITS
» E-NEWSLETTERS
» IHRSA 2020 VIDEOS
» 2020 RATES
» IHRSA CONTACTS
» PRINT & DIGITAL SPECIFICATIONS
» TERMS AND CONDITIONS
ads@ihrsa.org | ihrsa.org/advertising
AUDIENCE
As the only not-for-profit organization representing
the commercial health and fitness industry worldwide,
IHRSA engages with the owners and decision-makers
of the largest and most profitable facilities in the world.
Partnering with IHRSA will provide your company global
exposure unmatched by any other fitness industry website
or publication.
138,850+ monthly page views,
on average, on ihrsa.org
75,000+ Social media reach
(Facebook, Twitter, LinkedIn and Instagram)
23,275 Print circulation
7,000 E-mail distribution
CBI PRINT DISTRIBUTION
U.S......................................................................... 20,155
Europe . ................................................................... 1,210
Asia & Australia .................................................... 510
Canada ...................................................................... 605
Central and South America.............................. 420
Africa, Middle East & Rest of World ............. 375
Total..................................................................... 23,275
“Every club and industry supplier should support and invest
with IHRSA, a terrific association that works tirelessly every
day on their behalf. Serving on IHRSA’s board of directors for
four years, and, recently, as its chair, has been the highlight
of my 40-year career.”
– Jim Worthington | Owner | Newtown Athletic Club | Newtown, PA
ads@ihrsa.org | ihrsa.org/advertising
IHRSA OFFERINGS “AT-A-GLANCE”
IHRSA CAN HELP YOU REACH NEW CUSTOMERS ACROSS ALL CHANNELS.
ENGAGEMENT PLATFORM FREQUENCY INVESTMENT BENEFIT
Discounts available for (monthly
6 month & annual contracts unless noted)
CBI Magazine Print & Monthly See rate card THE WORLD’S LEADING
digital MAGAZINE FOR THE HEALTH
& FITNESS INDUSTRY
First Person Profile Print & digital 6 per year $3,500 Personalized front of book interview
Value Proposition Print & digital 1 per month $5,000 In depth profile of your company
(2 page spread)
Product Showcase Print & digital Monthly Free w/ad Tie your product to related feature article
FIT Extra Print & digital Monthly Free w/ad Highlight your products
in featured category
Special Cover Facer Print & digital 1 per month $5,500 First page readers see
Innovations Opener Print & digital 1 per month $2,000 Leading image for entire F.I.T. category
Insert Print & digital 1 per month $4,695 Stand out in magazine,
leader for category
French Cover Print & digital 1 per month $6,500 Front cover visibility
(2 page spread)
BellyBand Print 1 per month $7,500 Exclusive high visibilty opportunity
Outsert Print Monthly $6,500 Cost effective way to mail to
(does not include printing or postage) key prospects
Video (available to print advertisers) Digital Monthly $500 Enhance display ad with video
CBI News Digital Monthly E-mailed directly to CBI readers
Banner Ads Digital 4 per month $1500 Positioned alongside CBI editorial
Block ads Digital 2 per month $1200 Link to your website or landing page
Product Spotlight Digital 1 per month $1500 Stand out with special section
News Item Digital 1 per month $800 Let IHRSA report your news
ihrsa.org Digital Ongoing
Supplier Content Digital 4 per month $3,200 IHRSA authored and promoted article -
A TURNKEY Solution
Supplier Content Plus Print & digital 1 per month $5,000 Be the one article chosen each
month for CBI
Banner Ads Digital Only 12 available $2,000 Regular exposure on one of the
industry's most trusted websites.
Club Business Exchange Digital Ongoing Free w/ Showcase all of your company’s
membership information
IHRSA Supplier profile Digital Ongoing $600/year Contacts, products & social media plat-
forms in one easy-to-read profile
Category Sponsor Digital Ongoing $2,000/year Top listing for Category
IHRSA is a not-for-profit trade association. It is owned by its members and governed by an elected board of directors.
Unlike for-profit entities, all investments you make with IHRSA are used to fund initiatives to grow, protect and promote
the global heath and fitness industry.
ads@ihrsa.org | ihrsa.org/advertising
IHRSA OFFERINGS “AT-A-GLANCE”
IHRSA CAN HELP YOU REACH NEW CUSTOMERS ACROSS ALL CHANNELS.
ENGAGEMENT PLATFORM FREQUENCY INVESTMENT BENEFIT
Discounts available for (monthly
6 month & annual contracts unless noted)
IHRSA Global Report Print & Annual in June See rate card Year-round shelf life
digital
Tabs Print & digital 8 available $4,695 Stand out in magazine, leader for sec-
tion of report
Editorial profile Print & digital half page with image free with ad Editorial content to support your brand
F.I.T. Commercial Print & Annual in November See rate card A year-round resource that’s
Equipment Guide digital designed to simplify the
purchasing process
Tabs Print & digital 20 available $5,500
IHRSA Toolkits Digital 6 topics available $2,000 Topic specific branding
for your company
Full page ad Limited to 3 companies per Toolkit
Webinars Digital 1 per month $5,000 Become a trusted expert of key topics
IHRSA 2020 Video in San Diego Live Onsite
Available only to March CBI Live & Digital Limited interviews available $2,800 Be a star onsite with an IHRSA
Advertisers that are exhibiting host interview to profile your
products and services. Promoted
on IHRSA’s app, website and
YouTube channel.
IHRSA 2020 Digital Only 12 available $3,500 IHRSA’s experienced production
Supplier Content Videos team will assist you in presenting
your expertise in a way that relates to
the business needs of club operators.
IHRSA BRASIL News Digital Biweekly Brazil is the second largest market
(in Portuguese) in the world with 34,000+ clubs
Banner ads Digital 3 available per month $900 Cost-effective and targeted
Block ads Digital 2 available per month $800 Promoted on IHRSA Brasil blog
IHRSA is a not-for-profit trade association. It is owned by its members and governed by an elected board of directors.
Unlike for-profit entities, all investments you make with IHRSA are used to fund initiatives to grow, protect and promote
the global heath and fitness industry.
“CBI is a great publication. It is clear,
comprehensive and provides a multitude
of ideas and resources.”
– Brent Darden | Principal | Brent Darden Consulting | Richardson, TX
ads@ihrsa.org | ihrsa.org/advertising
2020 EDITORIAL CALENDAR
GLOBAL
CBI JANUARY FEBRUARY MARCH APRIL MAY JUNE REPORT
Editorial Women Who IHRSA 2020 IHRSA 2020 Social Media Data Security Club Global market
Inspire Preshow Issue Show Issue Engagement Services Management reports and
Software analysis of the
Innovations trends shaping
the industry
Product Focus Fitness Mind/Body IHRSA Attracting Fitness HIIT Training
& Showcase Tracking Apps Programs & Rising Stars & Retaining Programming & Recovery
& Accessories Equipment Members with & Equipment
Virtual Fitness Innovators
Product Focus Functional Revenue Locker Room: Group & Exercise Profiles
& Showcase Training Generating Design, Personal Entertainment of leading
Products & Facility Design Amenities, & Training Systems manufacturers
Programming & Products Security Enabled by & suppliers
Technology
IHRSA 2020
IHRSA 2020 Show Photo IHRSA 2020
Preshow Issue Review Show Review
F.I.T. Extra Sales Group Exercise IHRSA 2020 Total Body Free Weight Circuit Training Profiles of
Management Programs Exhibitor Equipment Programs & & Selectorized leading club
Technology Profiles Equipment Equipment companies
worldwide
*First Person First Person First Person First Person
Exclusive Interview Interview Interview
Supplier Interview
*Value Proposition Value Value Value Value Value Value
Exclusive 2 page Proposition Proposition Proposition Proposition Proposition Proposition
Supplier Editorial
IHRSA Toolkits* Instagram Guide to Plan the Perfect
Strategy for Hiring Fitness Health Club
Health Clubs Training Staff Member Loyalty
Campaign
CBI News/ Product Product Product Product Product Product
The IHRSA Pulse Spotlight & Spotlight & Spotlight & Spotlight & Spotlight & Spotlight &
Featured News Featured News Featured News Featured News Featured News Featured News
Supplier Webinars Jan. 15 Feb. 19 n/a Apr. 22 May 20 June 17
F.I.T. Extra
Oct. 1, 2019 Nov. 1, 2019 Dec. 2, 2019 Jan. 3, 2020 Feb. 3, 2020 March 2, 2020 March 2, 2020
Listings/Sidebar
Ad Closing Nov. 15, 2019 Dec. 13, 2019 Jan. 15, 2020 Feb. 14, 2020 March 16, 2020 April 15, 2020 April 15, 2020
Material Due Nov. 22, 2019 Dec. 20, 2019 Jan. 24, 2020 Feb. 21, 2020 March 25, 2020 April 24, 2020 April 24, 2020
Tab Material Due April 15, 2020
PLEASE NOTE: IHRSA.ORG AND E-NEWS MATERIAL DUE SAME DAY AS PRINTED MATERIAL (EX: MARCH ADS DUE JANUARY 24)
*Editorial Opportunity for Issue Advertisers-ask your IHRSA Sales Representative for details
*Toolkit ad material due one month before release date. Example: February Toolkit ads are due January 2nd.
2020 EDITORIAL CALENDAR
CBI JULY AUGUST SEPTEMBER OCTOBER F.I.T. 2021 NOVEMBER DECEMBER
Editorial IHRSA Studio Fitness Sales Club Industry Descriptions, Athletic Strategy
Global 25 & Franchising & Marketing Show photos, and Business & Finance
Technology Exhibitor comparison Show Preview
Listing charts providing
information
on the equip-
ment, products,
Product Focus Recovery New Club Strength Fundraising supplies, and Studio Fitness: Live
& Showcase Programs & Business Training & & Charitable services. Plus: Pilates, Rowing, Streaming
Equipment Models Programming Community New Product Suspension Fitness
Fitness Spotlight, show- Training, Yoga
casing the latest
offerings. F.I.T.
is an annual
publication.
Product Focus Financial Mobile Fitness New product Sports Complete Functional Personal &
& Showcase Strategies: Apps advancements Performance IHRSA Training Group Training
Equipment & Programs Equipment & Associate Products &
Leasing, for: Young Training Member Programming
Investor Adults/Next Directory
Partnerships Gen & Actively
& Franchising Aging
F.I.T. Extra Treadmills Group Exercise Bikes/Upright Multistations Distributed at Fitness Testing Ellipticals/
Accessories & Recumbent & Plate- IHRSA events Lateral Motion
Loaded worldwide and Machines
Equipment major industry
trade shows.
*First Person First Person First Person First Person
Exclusive Interview Interview Interview
Supplier Interview
*Value Proposition Value Value Value Value Value Value
Exclusive 2 page Proposition Proposition Proposition Proposition Proposition Proposition
Supplier Editorial
IHRSA Toolkits* How to Lever- Train a Plan the
age Recovery Superstar Perfect Locker
Programs Personal Room Design
for Profit Training Team
CBI News/ Product Product Product Product Product Product
The IHRSA Pulse Spotlight & Spotlight & Spotlight & Spotlight & Spotlight & Spotlight &
Featured News Featured News Featured News Featured News Featured News Featured News
Supplier Webinars July 29 Aug. 19 Sep. 16 Oct. 14 Nov. 18 Dec. 16
F.I.T. Extra
April 1, 2020 May 1, 2020 June 1, 2020 July 1, 2020 Aug. 14, 2020 Aug. 3, 2020 Sept. 1, 2020
Listings/Sidebar
Ad Closing May 15, 2020 June 15, 2020 July 15, 2020 Aug. 14, 2020 Sept. 15, 2020 Sept. 15, 2020 Oct. 15, 2020
Material Due May 25, 2020 June 25, 2020 July 24, 2020 Aug. 26, 2020 Sept. 25, 2020 Sept. 25, 2020 Oct. 26, 2020
Tab Material Due Sept 15, 2020
PLEASE NOTE: IHRSA.ORG AND E-NEWS MATERIAL DUE SAME DAY AS PRINTED MATERIAL (EX: MARCH ADS DUE JANUARY 24)
*Editorial Opportunity for Issue Advertisers-ask your IHRSA Sales Representative for details
*Toolkit ad material due one month before release date. Example: February Toolkit ads are due January 2nd.
CBI EDITORIAL OPPORTUNITIES
Value Proposition*:
An extensive 2-page company profile in CBI and on ihrsa.org.
| IHRSA Report | Member News | IHRSA Report | Grow, Promote, Protect
Value Proposition: Exerp
MAKING A REFERRAL
The chance to develop a management platform to help chains multi- PROGRAM WORK
task with ease has made Exerp the choice of major club companies
Many U.S. health clubs have
By Jon Feld
adopted and implemented
S
a 60-day exercise referral
ometimes, a single new oppor- ness processes that meet our customers’ program known as p.r.e.p.
tunity can change both a com- unique needs.” (Physician Referred Exercise
pany’s direction and its future. Today, in addition to its headquar- Program). Developed by acac
In the late 1990s, Exerp, a ters in Copenhagen, Exerp has offices in Fitness & Wellness, based
Copenhagen-based startup, West Palm Beach, Florida, and Sydney, in Charlottesville, Virginia,
introduced a legacy club management Australia, and some 100 employees. p.r.e.p. makes use of the fol-
system known as eClub that served It currently serves 1,600 clubs in 13 coun- lowing components to deal
independent operators. tries, and its client list boasts some of the with barriers and facilitate
In 2003, SATS—then, and still, Scan- world’s best-known and most success- referrals:
dinavia’s largest fitness provider— ful chains. Among them: SATS, ACTIC,
approached the firm with a request. It Pure Gym, Holmes Place, Fitness World,
Moderate cost: The cost is
“I love that CBI covers
asked Exerp to develop a centralized club Virgin Active, GoodLife Fitness, Life Time Rx for success: physician-member interaction $60 for 60 days, making it an
management platform to help it optimize Fitness, and Fitness First Australia.
affordable option. Over the
the operation of its 120 facilities in Sweden, Since 2016, it’s averaged year-over-year
course of the program, par-
Norway, Denmark, and Finland. growth of 16%.
ticipants deal only with health
“With the SATS project,” says Karl Vice President Such skepticism, plus several other cians and healthcare providers are more
and fitness professionals—
Core consolidation
news, events and
Koutroupas, Exerp’s vice president of Karl Koutroupas factors, prevent the physician/club rela- likely to recommend exercise, and, more-
not the club’s sales staff.
strategy and customer insights, “we One of the factors driving its steep growth tionship from being as productive as it over, can serve as powerful role models.
»
were given the chance to build an enter- curve, says Koutroupas, is the fact that could be. Many physicians feel that exer- Doctors, nurses, and other medical
Building confidence and social
prise system from scratch, focusing on its platform consolidates all of its clients’ cise falls outside their area of expertise. professionals have significant power
streamlining, control, and scalability.” core processes within a single system. “OUR GOAL IS Others, while acknowledging its proven to influence their patients’ behavior, so
support: The twice-weekly,
small-group training provides
While a “one-stop-shop” experience
the latest industry
The firm successfully developed and TO HELP OUR benefits, feel it’s less important than developing a close, efficient, and mutu-
a comprehensive introduction
fine-tuned the initial IT platform over a has been a goal pursued by many club other health-promoting activities, such ally rewarding relationship with them is
CLIENTS IDENTIFY to the club, building confidence
three-year period, and, now, more than management software providers, it’s as quitting smoking. essential to obtaining referrals.
and self-efficacy in a supportive
a decade later, the system remains at the still not unusual to encounter separate AND GENERATE The ACSM survey also found that the Bear in mind that the people physicians
environment.
core of SATS’ IT strategy. More impor- systems for online sales, billing, and majority of physicians queried were refer may be visiting a health club for the
booking. Failing to master true one-stop,
NEW BUSINESS,
trends globally. It’s
tantly, the platform also has come to familiar with health clubs, viewed them first time or for the first time in years. Pro-
Provider education: Physician
define Exerp’s identity, since the company some firms partner with other vendors INCREASE PROF- favorably, and regarded them as an viding them with a dedicated program that
liaisons educate healthcare
now serves large chains exclusively. to get everything to work together. appropriate resource for their patients. includes education and support and fosters
ITABILITY AND providers about the program
Embarking on its corporate journey By way of contrast, Exerp’s base product However, only 41% actually recommended self-efficacy can help ensure that they
and the club’s offering, and
as SATS’ strategic partner was chal- addresses all of those needs, and more. Its PRODUCTIVITY, them. The reasons cited for failing to do so: feel comfortable and see results, making
invite them to experience it for
lenging, Koutroupas acknowledges, comprehensive platform offers an ency-
a must-read!”
expense and inconvenience, geographic them more likely to join at the end of the
AND IMPROVE THE themselves before referring.
but also was richly rewarding. The end clopedic array of functions, encompassing isolation, uncertainties about patient program or trial period, and continue
Healthcare providers also can
result is a system that operates seam- CRM, financial reporting, data warehous- CUSTOMER EXPE- selection criteria, medico-legal respon- exercising for the long term. —|
go through the p.r.e.p. program.
lessly across several countries and time ing, staff and member apps, corporate sibilities, and lack of feedback about
RIENCE TO KEEP
zones, addresses varying regulatory agreements, and POS and other hardware. patient progress.
Regular feedback: The club
requirements, and takes into account And that’s not to mention add-on services, UP WITH THE Also affecting their decision about ALEXANDRA BLACK makes use of software that
such as micropayments, bundled products,
– Derek Gallup | Executive Vice President
clubs’ complex offerings and wide range COMPETITION.” whether to refer someone to a club were, LARCOM, MPH, RD, LDN complies with HIPAA (the
of amenities. and start-up campaigns. interestingly, their own level of physical ABL@IHRSA.ORG Health Insurance Portability
“It means that, from the outset, Exerp “Working with a one-stop shop is activity, and their subjective assessment SENIOR MANAGER & Accountability Act of 1996),
New Evolution Ventures | Lafayette, CA
has been designed to scale across countries becoming increasingly important for of a patient’s motivation. A separate study HEALTH PROMOTION & making it possible for them
with different legislation, brands, products, many clubs,” Koutroupas reports. “Our established that physically active physi- HEALTH POLICY
to report back to physicians—
price points, etc.,” Koutroupas explains. clients have strong brands, and loyal
a major concern.
“Ultimately, we create intelligent busi- members who demand a seamless, cost-
.org Visit ihrsa.org for a number of related resources. Search for “create your club’s medical wellness
program” and “connect with local health officials.”
102 Club Business International | OCTOBER 2019 | ihrsa.org Explore, Connect, Succeed! Visit cbx.ihrsa.org Explore, Connect, Succeed! Visit cbx.ihrsa.org ihrsa.org | OCTOBER 2019 | Club Business International 101
First Person Interview:
Bimonthly. Only six available in 2020. Innovations Opener*:
Exclusive full page showcasing your
product. Plus, you have the opportunity
| News & Know How | First Person
to embed a promotional video.
Ivo Grossi
CEO of the Americas
SportsArt
Mukilteo, Washington
By Craig R. Waters
Innovations What’s New 64 | FIT Extra 67
limited resources. Yoga
with “green” fitness ones with innovative applications, but
SportsArt today is synonymous and, most of the time,
cardio line, which and meditation keep me sane, healthy,
equipment, particularly its ECO-POWR level-headed and productive despite
job pressures. Shaman-
What sort of impact
generates utility-grade electricity. ism keeps me real and honest with
myself, so I can be real and Merrithew, Stability Barrel Lite —|
has the company had? to see things as they are,
honest with others. It also helps me
We’re on pace to grow around 30%
this year in the Americas. instead of how I’d like them to be.
by our new Status
The bulk of that growth is being produced to be the Tesla of fitness.” Do Tesla’s
which focuses on You’ve said, “We aspire
cardio lines and our new value proposition, that the major fitness equipment
driving the adoption of travails and the fact
green fitness. The market segments “green” give you cause for concern?
universities, hospitality, companies aren’t going
our new products are clubs, studios,
A section of our web- me cause for hope. They
multi-housing, and sales to government. If anything, Tesla’s challenges give
for each vertical, scratch, based on a vision
site showcases a group of early adopters having started an automotive company from
impact green fitness is They created a blue-
where we highlight the positive and cutting-edge technology and design.
, attraction, reten- that had been available to
on their business, in terms of differentiation ocean opportunity from technology
Now, as others follow suit
tion, and savings. auto manufacturers since the ’80s.
the standard-
sustainability is a trend—a sustainable with new electric models, Tesla will remain
You contend that infrastructure, and their
industry with a unique bearer as they improve production,
one—that provides the fitness a similar dynamic
case. unique distribution model. I foresee
competitive advantage. Make the with fewer troubles for
developing in the fitness industry,
by USA Today said the U.S. of our proven manufacturing capability,
which
Some 80% of Millennials surveyed us, because
mostly clean energy by
should transition to renewable or we’ve tested for over three decades.
willing to pay extra for
2030; and 75% told Nielsen they were is “People,
Kutcher, the actor Another of your quotes that we really like
sustainable products. Last July, Ashton
reposted a video produced by one of our planet, and profit should be synergistic and not mutually
and tech investor, true?
gym?” We work with a exclusive.” Is SportsArt proving that premise
customers that asked, “Why not every
operators in their
national PR firm to support innovative trying. I describe it as a work in progress,
of public engagement We’re definitely
quest for differentiation, and the level it that way, so we can continue to improve.
confirms the power that and I want to keep
is through the roof. Our media page to our success and the drivers of
our
has to provide a unique competitive Our people are key
sustainable fitness well professionally, per-
market. culture, and we strive to treat them
advantage, especially in a crowded reflect our commitment
sonally, and financially. Our products
Fitness, and your to help create a greener and more sustainable planet, while
Your stints with Technogym and Sensoria
seem tailored for contributing to people’s health and wellness. We’ll keep
interest in yoga, meditation, and shamanism
all of that as CEO? investing in green solutions as we go mainstream.
your current role. How do you synthesize
for sustainable inno-
remaining true to an over- Profit is actually a very good driver lly
Technogym taught me the power of it, there can’t be smart, environmenta
me more sensitive to vation. Without
arching vision and goal. Sensoria made —|
start-ups, particularly viable, innovation. Photo sponsored by Merrithew
the importance of media and PR for
Club Business Internation
al 29
ihrsa.org | SEPTEMBER 2019 |
d! Visit cbx.ihrsa.org
Explore, Connect, Succee
E x p lo re , C o n n e c t , S u cce e
d! Visit cbx.ihrsa.org
i h rs a . o rg | AUGUST 2019 Club Business Internation
63
|
al
*Only one available per issue.
ads@ihrsa.org | ihrsa.org/advertising
ANNUAL ISSUES
THE 2020 IHRSA GLOBAL REPORT
PUBLISHED IN JUNE
Mailed as a supplement to CBI, The IHRSA Global Report provides
the only comprehensive overview of the international health and
fitness market. The exclusive market research contained in The
IHRSA Global Report is closely read by the leading club operators
and is a cost-effective way for advertisers to gain exposure to this 2019
exclusive group of industry leaders. All advertisers in The IHRSA IHRSA
Global Report receive double points toward IHRSA’s Associate Global Report
THE STATE OF THE HEALTH CLUB
Member Point System (AMPS). INDUSTRY
®
Supplement to Club Business International
ihrsa.org
“The IHRSA Global Report contains a wealth of useful
data. I keep it in my office year-round for easy reference.”
– Chuck Runyon | Co-Founder & CEO | Anytime Fitness | Woodbury, MN
Supplier Profiles Industry Research Company Profiles
provide editorial support Provides top-line health club provide information on
for advertisers. data for more than 65 countries. more than 300 leading club
operators worldwide.
ads@ihrsa.org | ihrsa.org/advertisingANNUAL ISSUES
Supplement to Club Business International
2021 F.I.T. COMMERCIAL FITNESS GUIDE
PUBLISHED IN NOVEMBER 2020
IHRSA’s Fitness Industry Technology (F.I.T.) is a valuable year-round
resource that’s designed to simplify the purchasing process for club
operators and staff.
The material is organized by product category and accompanied by
charts to permit side-by-side comparison of product features—a
reader service unmatched by any other buyers’ guide in the fitness
industry. Published in November, F.I.T. is distributed at major industry
trade shows throughout the year, from the fall of 2020 through the
2020 COMMERCIAL
FITNESSGUIDE
E Q U I P M E N T , S E R V I C E S &
SUPPLIES
®
Designed by XXXXXX
fall of 2021.
Photograph by XXXXXXXXX
“I’m serious about my business. That’s why, each year,
we feature our wide range of offerings in F.I.T.—IHRSA’s
annual catalog of industry products and services. It’s the
most comprehensive guide of its kind anywhere. That’s
good for club operators. And that’s great for TRX!”
– Randy Hetrick | Founder & CEO | TRX | San Francisco, CA
F.I.T. includes comparison “As the owner of four Go
charts on: M.A.D. Fitness facilities, I
» Bikes
understand the importance
» Climbers of being able to quickly
» Elliptical Trainers obtain accurate information
» Technology about all of the wonderful
» Treadmills products and services
offered by the industry’s
Plus: suppliers. That’s why a copy
» A “New Product Showcase”
of IHRSA’s Fitness Industry
for Advertisers
» A complete IHRSA Associate
Technology – F.I.T. – always
sits on my desk.”
Member Directory
– Jason Reinhard | Owner
Go M.A.D. Fitness | Monroe, MI
ads@ihrsa.org | ihrsa.org/advertisingIHRSA.ORG
SUPPLIER CONTENT
The popularity of content marketing is skyrocketing,
with 81% of B2B companies using articles as a content
marketing tactic, according to Hubspot. And with growing
ROI for businesses, it’s no wonder content marketing is
becoming a must-have tactic in every advertiser’s toolkit.
But content marketing can be difficult to produce and
promote to your target audience. That’s where IHRSA’s
Supplier Content comes in. Our custom content marketing
service is the best platform to showcase your company’s
products and services using content.
IHRSA’s Supplier Content can help your business become
a valuable resource for club operators everywhere. Our
experienced editorial team will assist you in telling your story
in a way that relates to the business needs of club operators, IHRSA’s Supplier Content offering is an
while promoting your brand to a highly motivated audience. easy turnkey service that puts your brand’s
message in front of some of the most
What’s more, IHRSA’s Supplier Content pieces have a proven
influential professionals in the fitness
track record. The 100+ Supplier Content articles we’ve created
industry. Here’s how it works:
for clients consistently rank among the most-visited articles
on IHRSA.org each month. They are also promoted across 1) Y
ou let us know what you’d like us to
IHRSA’s extensive social media reach of more than 75,000 promote in a short phone conversation
industry professionals. or an e-mail. It could be a general
branding message or a specific product/
Let us elevate your brand through content! You may
service you provide.
check out Supplier Content articles on IHRSA.org.
2) We create the content—all of it.
3) O
nce we’ve written and edited the copy,
we send the content to you for review.
Additional edits can be made until you
are satisfied with the finished article.
That’s it. You have the option of supplying us
visuals (photos and/or video) to embed in
the article. If not, we’ll be happy to do that
for you.
The industry knows and trusts IHRSA.
When your message appears on IHRSA’s
digital platform, people pay attention.
We want to make this process as friction-
less as possible. Let us know how we can
enhance your brand through our content
services today.
ads@ihrsa.org | ihrsa.org/advertisingIHRSA.ORG
Desktop and mobile ads are strong ways to deliver
branding effectiveness. In fact, 66% of consumers can
recall a specific brand they have seen advertised on mobile
in the last week, according to Business Wire.
IHRSA’s Online Advertising options give you the opportunity
to get your brand in front of club operators, whether they’re
on a computer or their smartphone.
IHRSA.ORG
» Billboard ad size is 970 x 250 pixels.
“The digital CBI is great as I
» Billboard ad mobile size is 320 x 50 pixels.
can easily share articles with
IHRSA.ORG & CBX.IHRSA.ORG our department heads and
» Banner ads are 970 x 90 pixels team leaders.”
– Greta Wagner | Executive Director/EVP
» See digital specifications for details. Chelsea Piers | Stamford, CT
ads@ihrsa.org | ihrsa.org/advertisingCLUB BUSINESS EXCHANGE
“The Club Business Exchange is great because it showcases
a supplier’s products, videos, social media platforms and
other useful information in one easy-to-find profile.”
– Michele Melkerson-Granryd | Owner | Castle Hill Fitness | Austin, TX
CLUB BUSINESS EXCHANGE
INDUSTRY SEARCH MADE SIMPLE
The Club Business Exchange greatly simplifies the buying process by showcasing
all of your company’s information and social media platforms in one easy-to-read
profile. Your Club Business Exchange Supplier Profile presents everything a
potential buyer needs to know about your business in one place.
EXCLUSIVE CATEGORY SPONSOR ADVERTISER
The Exclusive Category Sponsor is always listed at the top of categories
searches. Only one company per sub-category (e.g. Stationary Bikes, Treadmills,
etc.). Price includes all benefits of an IHRSA Supplier Profile listed below.
Important: cbx.ihrsa.org & exhibitors is the ONLY official online listing for
all IHRSA 2020 EXHIBITORS. Ensure that your company listing stands out
by upgrading to a full IHRSA Supplier Profile.
IHRSA SUPPLIER PROFILE
Highlight your products on cbx.ihrsa.org all year long
with a comprehensive company profile and product
features. Includes:
» Logo, company description, website, staff photos,
and individual contact info
» Product or services spotlight allows product visual
description, and direct page links
» Listing in up to 9 categories (plus an IHRSA Exhibitor
listing if applicable)
» Placement on Product Spotlight search page
» Document marketing: whitepapers, case studies,
brochures, and more
» Social media integration (Twitter, YouTube,
Facebook, LinkedIn)
FEATURE PRODUCTS
As part of your IHRSA Supplier Profile, your products are highlighted
in the “Featured Products” section of the Club Business Exchange.
ads@ihrsa.org | ihrsa.org/advertisingWEBINARS
IHRSA SUPPLIER WEBINARS
If you’re looking to put your experts in front of health club
operators, IHRSA Supplier Webinars are for you. Nearly
75% of marketing and sales leaders say webinars are one E-mail
of the best ways to generate quality leads, according to promoting
InsideSales.com. Take advantage of this lead-generation webinar
powerhouse while letting IHRSA do the leg work for you!
An IHRSA Supplier Webinar is a great way to engage club
operators by sharing expertise on topics important to them.
We’ll work with you to select the topic and provide speaker
recommendations if needed.
IHRSA Supplier Webinars are free for club operators and
promoted through all IHRSA communication channels,
including but not limited to, dedicated e-mails, mention in
CBI magazine, and promotion on ihrsa.org and IHRSA’s so-
cial media platforms. IHRSA Webinars are supported by a
professional webinar provider which handles all technical
support and moderates the live webinar to ensure a smooth Webinar
user experience. login e-mail
Important: There are only 11 supplier webinars available
in 2020 (see dates on editorial calendar). This is a limited
opportunity so contact your account representative to see
if your desired dates are available.
Supplier Webinars include the following:
» Pre-webinar promotion in CBI, ihrsa.org,
social media and e-mail
» Pre-attendee and post-attendee list for follow
up (Per IHRSA’s privacy policy, attendee e-mail
addresses are not included)
hank you for attending e-mail with featured
»T
Webinar
product promotion follow-up
» PowerPoint webinar presentation assistance e-mail
from IHRSA
» Moderator to facilitate presentation
» Speaker recommendations if needed
ebinar is archived on ihrsa.org as an
»W
educational resource
View upcoming and on-demand IHRSA webinars
at ihrsa.org/webinars.
ads@ihrsa.org | ihrsa.org/advertisingIHRSA TOOLKITS
IHRSA TOOLKITS
Research demonstrates that health club operators want
comprehensive, actionable resources that can help them
improve their business right away. That’s why IHRSA is
expanding on its e-book offering by launching a limited
IHRSA Toolkit series.
In 2020, IHRSA will publish six Toolkits that will be
distributed and promoted to club operators worldwide.
IHRSA Toolkits will include an e-book PDF and two to
three additional resources, such as checklists and
templates, that club operators can use in their business.
The editorial topics for 2020 are listed below, see the
2020 editorial calendar for release dates.
» Instagram for Health Clubs “IHRSA provides a wealth
» Guide to Hiring Fitness Training Staff of information that is simply
» Plan the Perfect Locker Room Design
not available anywhere
» Plan the Perfect Health Club Member Loyalty Campaign
else. Our management team
regularly utilize IHRSA’s
rain a Killer Personal Training Sales Team
»T
research and resources
» How to Leverage Recovery Programs for Profit
to help us improve our
Exclusive advertising opportunities available. If not exclusive, operational performance
then be one of only 3 advertisers included. Ad placement
and profitability.”
positions are
– Alan Leach | CEO | West Wood Clubs | Dublin, Ireland
fter the table of contents
1) a
2) in the center of the toolkit and
How IHRSA Toolkits Are Promoted
efore the additional resources section.
3) b oolkit landing page shared across
»T
Contact your account representative if you are interested IHRSA’s social media (75K+ total
in the above or have additional topics you wish IHRSA to followers).
consider for future Toolkits. » Marketing email sent to list of ~2,000
Enhance Your ToolKit Exposure: targeted club operators. The list
» Lead generation: Include URL creating includes contacts at independent
call-to-action for exclusive offer/demo U.S. clubs (single- and multi-club
opportunity within your ToolKit business) and studio facilities.
advertisement(s). » Promoted to IHRSA members through
» Include YouTube Video Link within your the IHRSA Pulse membership newsletter,
ToolKit advertisement(s). Video is a and CBI News e-newsletter.
must-have in today’s marketing messages. oolkit added as a resource on ihrsa.org
»T
» Educate your audience by sharing ToolKit and featured on relevant topic pages.
on your digital/social media platforms.
» Share ToolKit in your future advertising
and promotional efforts.
ads@ihrsa.org | ihrsa.org/advertisingE-NEWSLETTERS
E-NEWSLETTERS
CBI News is sent at the beginning of each month to
executives and staff at health clubs and wellness
companies around the world.
» Product Spotlight: An exclusive feature
» Banner Ads that are also included in The IHRSA Pulse*
» Block ads available
» E xclusive CBI News item (one available)
he IHRSA Pulse is sent mid-month to all IHRSA members
»T
“IHRSA Brasil provides
important news and
information to the Brazilian
market. I look forward to
receiving it every two weeks.”
–M
onica Marques | Owner/Partner
Companhia Athletica | São Paulo, Brazil
IHRSA Brasil is a biweekly
Portuguese language
newsletter sent to more
than 40,000 fitness
professionals in Brazil,
the largest health club
market in Latin America!
» Banner and
Block ads available.
ads@ihrsa.org | ihrsa.org/advertisingIHRSA 2020 VIDEO
IHRSA 2020 TRADE SHOW VIDEO
During IHRSA 2020, the International Convention & Trade
Show in San Diego, the IHRSA Trade Show is the place for
your company to highlight its products and services with
an in-person interview or product demonstration in your
exhibit booth. Videos will be posted on ihrsa.org and
broadcast on YouTube and IHRSA’s social media channels.
Important: the number of on-site videos is limited due to
time constraints. IHRSA Live Interviews will only be booked
upon receipt of a signed contract.
Deliverable
One full-length video (approximately 3-5 minutes) with
b-roll shot in exhibitor’s booth. Investment: $2,800. This offer is limited on a first come
Distribution first served basis. Commitment is due by January 15, 2020.
Videos released during & post-show through ihrsa.org Contact your IHRSA account executive as soon as possible
and IHRSA social media channels. to be considered for one of the interviews available.
Available only to full-page advertisers in March 2020 CBI. » Click on each image below to play video
ads@ihrsa.org | ihrsa.org/advertisingIHRSA 2020 VIDEO
NEW! SUPPLIER CONTENT VIDEO
Limited Offering to Be Filmed at IHRSA 2020
More and more B2B companies using video as an effective
content marketing vehicle.
But compelling video content can be difficult and expensive
to produce and promote to your target audience. That’s
where IHRSA’s Supplier Video Content comes in. IHRSA’s
Supplier Video Content can help your business become a
valuable resource for club operators everywhere.
Our custom video content service at IHRSA 2020 in San
Diego is a great opportunity for you to showcase your
company’s expertise. Our experienced production team will
assist you in presenting your expertise in a way that relates
to the business needs of club operators, while promoting
your brand to a highly engaged audience. Video topics must
fall into one of IHRSA’s 12 content topics.
Here how it works: Investment: $3,500. This offer is limited to 12 companies
nce contracted, we’ll schedule a phone call with you
1) O on a first come first served basis. Commitment is due by
and an IHRSA content expert. On this call, we’ll learn January 15, 2020. Payment due in full by February 28,
more about your goals for the video. We’ll also discuss 2020. Here is an example of past IHRSA video content
the video topic, the expert who will be featured in the from a club owner perspective. If needed, we will shoot
video, and the overall content strategy. B-roll footage at your IHRSA 2020 Trade Show booth to
nce the video strategy is finalized, IHRSA will schedule
2) O incorporate into the video. Contact your IHRSA account
a 30 minute session with our video team on Wednesday, executive as soon as possible to be considered for one
March 18 or Friday, March 20, 2020 in San Diego. This of the 12 videos available.
is when the “on camera” segment of your video will
be recorded.
3) IHRSA will produce the video to meet the goals and
content strategy discussed on the planning call. The video
will provide valuable information for club operators and
position your brand as a thought leader in the industry.
he finished video will be approximately 3-5 minutes
4) T
in length. IHRSA will post the video on its YouTube
channel and deliver the link to you in April 2020. You
are encouraged to use the video on your website and
marketing campaigns.
5) IHRSA will publish the video as a resource IHRSA.org
and on its social media channels in accordance with
our 2020 editorial calendar. This approach will maximize
your brand exposure to health club operators and
decision makers.
ads@ihrsa.org | ihrsa.org/advertising2020 IHRSA MEMBER RATES*
CLUB BUSINESS INTERNATIONAL / THE ANNUAL IHRSA GLOBAL REPORT
PRINT 1X 3X 6X 12X
Full Page $4,485 $4,395 $3,950 $3,500*
1/2 Page Island $3,660 $3,590 $3,250 $3,000
1/2 Page Horizontal $3,455 $3,385 $2,995 $2,800
1/3 Page $2,955 $2,895 $2,595 $2,500 FIRST-TIME
1/4 Page $2,725 $2,650 $2,325 $2,000 ADVERTISERS
Special marketing
Tab & Insert (one-sided) $4,695
packages are available
Catalog Outsert $6,500 (does not include printing or postage)
for first-time advertisers.
(exact pricing depends on weight & postage)
French Cover To learn more, e-mail
ads@ihrsa.org or call
(2 page spread) $6,500
+ 1 617-951-0055.
BellyBand
(maximum size 6” height, $7,500
positioned in middle of cover) Cover & Special Positions
Special Cover Facer $5,500 available for a premium on
Value Proposition 14X contracts only (includes
(2 page editorial profile $5,000 12 issues of CBI, IHRSA Global
Report & F.I.T.)
in CBI & ihrsa.org)
First Person Q&A $3,500 Premium placement
Innovations Opener $2,000 Page 1: Add 20% to above rates
Feature Well $7,500 First 25% of book: Add 15%
(4 Page Gatefold Insert) Next 26%- 50% of book:
Add 10%
F.I.T. 2021 ANNUAL COMMERCIAL FITNESS GUIDE NO CANCELLATIONS ACCEPTED
(published in November 2020)
Full Page (includes video) $4,500
1/2 Page Island $3,850
1/2 Page Horizontal $3,700
1/3 Page $3,200
1/4 Page $2,900 *Non-members add 20%. IHRSA
Members need to be in good
Three Listings $1,500 member standing all year to qualify
for member frequency rates.
One Listing $695
Tab (one sided) $5,500 *Video included for 12X
Full Page Advertisers
ONLINE & MOBILE
IHRSA.ORG & CBX.IHRSA.ORG MONTHLY
Billboard Ad, Mobile Ad & Banner Positions $2,000
(Only 12 positions available) Annual Contract required
®
ads@ihrsa.org | ihrsa.org/advertising2020 IHRSA MEMBER RATES*
CONTENT MARKETING 1X 4X (QUARTERLY)
Customized editorial providing exclusive $3,500 $2,800
access to IHRSA’s social media community.
Ask your account representative for details
FIRST-TIME
ADVERTISERS
Special marketing
IHRSA 2020 VIDEO PROMOTION
packages are available
Limited availabity Trade Show Interview Supplier Content Video for first-time advertisers.
One Full (approx. 3-5 Minute) VIDEO $2,800 $3,500
To learn more, e-mail
Available only to CBI full-page advertisers in MARCH 2020 issue. Only 12 Supplier Content Videos available.
ads@ihrsa.org or call
+ 1 617-951-0055.
CBI NEWS (e-mail sent monthly) 1X 12X
Banner Ads-Limited to 4- positions/ $1,500 NO CANCELLATIONS ACCEPTED
12X commitment/includes 1X Featured
News and the IHRSA Pulse Newsletter*
Product Spotlight $1,500
CBI Marketplace /
Classified Ad Rates
(Only one available per month)
start at only $395
Block ad $1,200 Please e-mail:
(2 positions available)/12X Commitment classifieds@ihrsa.org
Exclusive News item – direct link to ihrsa.org $1,000
(Only 1 available per month)
*The IHRSA Pulse e-mail is sent mid-month
(on or about the 15th, excluding weekends)
IHRSA BRASIL E-NEWSLETTER
(sent biweekly, Portuguese language)
1X 2X
Banner Ad (Limited to 2 positions) $550 $450
Block Ad (Limited to 1 position) $500 $400
Annual contracts save 20%, full year (25 issues, exclude DEC 25 holiday) only $9,600!
CLUB BUSINESS EXCHANGE ANNUAL
EXCLUSIVE CATEGORY SPONSORED ADVERTISER $2,000
The Exclusive Category Sponsor is always listed at the top of categories searches.
Only one company per sub-category (e.g. Stationary Bikes, Treadmills, etc.).
Price includes all benefits of an IHRSA Supplier Profile.
ANNUAL
IHRSA SUPPLIER PROFILE $600
IHRSA WEBINARS (on cbx.ihrsa.org) 1X
See Editorial Calendar for dates.
*Non-members add 20%. IHRSA
Limited opportunity – Only 11 available $5,000 Members need to be in good
member standing all year to qualify
for member frequency rates.
IHRSA TOOLKITS 1X EXCLUSIVE
Exclusive or limited to a $2,500 $5,000
maximum of 3 advertisers.
®
ads@ihrsa.org | ihrsa.org/advertisingIHRSA CONTACTS
YOUR IHRSA CONTACTS: Tel: 800-228-4772 (U.S. & Canada) + 1 617-951-0055 | ihrsa.org | healthclubs.com
For inquiries e-mail: ads@ihrsa.org or call + 1 617-951-0055
MICHELE EYNON DIRECT
Vice President 617-316-6760 “In her youth, was a diver, skier,
Advertising me@ihrsa.org and competitive gymnast.”
WILL FINN DIRECT
Advertising Business 617-316-6755 His credo is “Where there
Development wjf@ihrsa.org is a Will there is a Way!”
MIREILLE RIVARA DIRECT
Advertising Account 516-442-2682 “Is an avid runner and
Executive mrivara@ihrsa.org youth track coach.”
JOANNA STAHL DIRECT
Advertising Account 646-594-6139 “Teaches cycling and boot
Executive js @ihrsa.org camp classes in NYC.”
MEGHAN TASSINARI DIRECT
Advertising Production 617-316-6737 “Is a certified yoga instructor.”
Manager mb@ihrsa.org
“I love receiving CBI each month. I always learn something
new. It’s a great representation of our global industry.”
– Steve Capezzone | Owner & CEO | Healthtrax International | Glastonbury, CT
®
ads@ihrsa.org | ihrsa.org/advertising2020 PRINT SPECIFICATIONS
Club Business International (CBI)
HOW TO SUBMIT PRINT & DIGITAL AD FILES:
The IHRSA Global Report ACCESSING THE FTP SITE
Using a Web Browser on MAC or PC:
F.I.T. Commercial Fitness Guide URL: https://hollandmark85.egnyte.com/
Login: cbi
Ink: CMYK (four-color process) Password: ihrsa2020
Resolution: Once you log in, you’ll be brought to the IHRSA
300 dpi (including all images) Advertisers folder/2020. Once selected, you’ll
File Naming Convention: find folders for each platform (CBI, IHRSA.ORG,
Advertiser name_2-digit Issue Month 2-digit year CBI News, etc.) For CBI, select the month you
(Example for January 2020 CBI: are working on and upload the ad file.
Advertiser name_0120CBI.pdf).
NO COPY NO COPY
OUTSIDE OUTSIDE
LIVE AREA LIVE AREA
(dotted line) (dotted line)
Two-page Spread Full Page
&
TABS 1/2 Page
Horizontal
Ad/trim size: 16.25" x 10.875" | [41.275 cm x 27.62 cm] Ad/trim size: Ad/trim size:
Bleed: 0.125" or .32 cm out from trim all the way around 8.125" x 10.875" | [20.64 cm x 27.62 cm] 7.125" x 4.75" | (18.1 cm x 12.07 cm)
16.49" x 11.125" | [41.88 cm x 28.25 cm] Bleed: 0.125" or .32 cm out from trim Live area:
Live area: 0.25" or .64 cm in on all sides from trim all the way around 6.875" x 4.5" | (17.46 cm x 11.43 cm)
15.755" x 10.375"* | [40.02 cm x 26.35 cm] 8.375" x 11.125" | [21.27cm x 28.26 cm] No bleeds
*Allow for gutter Live area: 0.25" or .64 cm in on all sides from trim
7.625" x 10.375" | [19.37cm x 26.35 cm]
1/3
Page
Vertical
1/2 Page
Island 1/3
1/4 Page Page
Square
Ad/trim size: 4.625" x 7" Ad/trim size: 3.5" x 4.75" Ad/trim size: 2.25" x 9.625" Ad/trim size: 4.625" x 4.75"
(11.75 cm x 17.78 cm) (8.89 cm x 12.07 cm) (5.72 cm x 24.45 cm) (11.75 cm x 12.07 cm)
No bleeds No bleeds No bleeds No bleeds
ads@ihrsa.org | ihrsa.org/advertising2020 DIGITAL SPECIFICATIONS
VIDEO INSTRUCTIONS FOR CBI'S DIGITAL EDITION ALL LISTINGS APPEARING IN THE
Required: YouTube,Vimeo or similar ID link. ANNUAL F.I.T. GUIDE AND THE
Deadlines: See editorial calendar. Videos are generally due 5 weeks
MONTHLY “F.I.T. EXTRA” SECTION
prior to publication date (e.g, January ads are due November 22).
OF CBI are created and/or updated
online at www.fitextra.com. All IHRSA
Please contact onlineads@ihrsa.org with questions.
associate-member companies receive
their own unique user name and
HOW TO SUBMIT DIGITAL AD FILES password to access www.fitextra.com.
(See previous page, ACCESSING THE FTP SITE)
Any questions relating to the use of
Please note: Club Business Exchange
this site should be directed to Project
Horizontal Banner Position: Image Size 970 x 90 pixels
Manager Rebecca K. Maverick, at
r.maverick@fit-etc.com or 781-544-3709.
IHRSA.ORG IMAGE SIZES
Billboard ad position is 970 x 250 pixels.
Billboard ad mobile size is 320 x 50 pixels.
IHRSA.ORG & CBX.IHRSA.ORG
Banner ads are 970 x 90 pixels INTERESTED IN PLACING
A CLASSIFIED AD IN CBI?
E-NEWSLETTER SPECIFICATIONS Rates start at just $395 per issue
Banner Ads: 400 x 80 pixels for IHRSA members. E-mail
Block Ads: 135 x 300 pixels classifieds@ihrsa.org for details.
Type of files allowed: .JPG, .GIF (animation is allowed),
or .PNG ads should be 100KB or smaller.
ONLINE AD SPECIFICATIONS & GUIDELINES
Image Creatives - An image creative is based on an image file in GIF,
JPG, or PNG format. Only the RGB color format is supported. (If you’re
using a JPG file with a CMYK color format, you can convert the JPG to
GIF or PNG.)
HTML5 DIMENSION GUIDELINES
» Unlike images or videos, HTML documents don’t have dimensions
on their own. Therefore, use the size meta tag to indicate the
intended size for your creative and ensure your creative renders
at the right dimensions:
.
» HTML5 creatives can only have fixed dimensions (e.g., 300x250,
400x400, 728x90, etc.). Dynamic sizes such as “Fluid” aren’t supported.
» For creative HTML files in Google Web Designer bundles, the
minWidth and minHeight properties of the creative Properties
parameter must be non-zero. For example, “creative
Properties”:{“minWidth”:0,”minHeight”0,”maxWidth”:0,
”maxHeight”:0} results in an error.
ads@ihrsa.org | ihrsa.org/advertisingTERMS & CONDITIONS FOR ALL IHRSA
®
PUBLICATIONS & DIGITAL INSERTIONS
GENERAL INFORMATION
a. Accounts payable net 30 days from date of invoice. No cash discounts or agency
commissions allowed. Advertisers billed at special contract rates based on
ABOUT IHRSA Founded in 1981, frequency who fail to fulfill the contract will be billed for the difference to reflect
the International Health, Racquet & the actual rate that was earned, plus a cancellation penalty as stipulated in the
contract. No advertiser will be allowed to reserve, hold, or occupy booth space at
Sportsclub Association is a not-for-profit any IHRSA- sponsored trade show unless all advertising payments are current
trade association representing health within 30 days. First-time advertisers and nonmembers must prepay before the
issue prints. Past-due accounts are subject to a 1.5% service charge per month
and fitness facilities, gyms and suppliers (18% annually).
worldwide. The association’s member- b. Dual responsibility: Advertiser and advertising agency are jointly and severally
liable for payment. IHRSA will not release any advertising agency from liability even
ship includes nearly 10,000 clubs in 72 if sequential liability clauses are included in contracts, insertion orders, purchase
countries, along with approximately 675 orders, etc. Billing directed to an agency is approved on the condition that the
advertiser accepts responsibility for payment if the agency does not remit payment
industry manufacturers and service within 60 days.
companies. IHRSA’s mission is to grow, COPY AND CONTRACT CONDITIONS
a. All advertisements are accepted and published entirely on the representation
protect, and promote the health and that the agency and/or advertiser are properly authorized to publish the entire
fitness industry, and to provide its contents and subject matter thereof. It is understood that, in consideration of the
publication of advertisements, that advertiser and/or agency will indemnify and
members with benefits that will help hold IHRSA harmless from and against any claims or suits from libel, violation of
them be more successful. rights of privacy, plagiarism, trademark and copyright infringement, and other
claims based on the contents or subject matter of such publication.
b. IHRSA reserves the right to reject any and all advertising which IHRSA feels is not in
keeping with the publication’s standards, policies, and principles.
IHRSA offers unparalleled c. IHRSA reserves the right to add the word ”Advertisement” at the top and/or
bottom of, or anywhere within any page, that in IHRSA’s sole judgement, too closely
global exposure through resembles editorial pages of the publication.
high-quality publications, d. IHRSA will not be bound by any conditions, printed or otherwise, appearing on any
order blank, insertion order, or contract when they conflict with the terms or condi-
websites, and educational tions of this rate card, or any amendment thereof.
e. IHRSA shall not be subject to any liability whatsoever for any failure to publish or
networking opportunities circulate all or any part of any issue or issues due to strikes, work stoppages,
accidents, fires, acts of God, or any circumstance not within the control of IHRSA.
in the major health club f. IHRSA is not responsible for the accuracy of any corrections or changes made
markets worldwide. to any advertiser’s materials.
g. If complete material is not received in accordance with confirmed material due
dates, it is agreed that IHRSA is to insert material on file or, lacking that, the
advertiser’s name, address, and phone number.
Because IHRSA is a member-owned h. IHRSA reserves the right to penalize any advertiser that does not fulfill its
association, all profits are invested back contract obligations by deducting 100 AMPS points per cancelled insertion
order.
into services for members and global
ISSUANCE & CLOSING DATES
initiatives that foster industry growth. Club Business International is published on the first of each month. Closing date is
IHRSA is governed by an international generally the 15th of the second month prior. Consult the editorial calendar for
exact closing dates. Cancellations must be in writing and received before the issue
board of directors which is elected by closing date. Cover positions and special positions are sold by contract and may
not be cancelled.
its membership.
A $400.00 production fee will be assessed to advertisements cancelled
after the posted closing date.
IHRSA Members need to be in good member standing all year to qualify
for member frequency rates.
IHRSA
International Health, Racquet & Sportsclub Association
70 Fargo Street | Boston, MA 02210 USA
Tel: 800-228-4772 (U.S. & Canada) | +1 617-951-0055 ®
Design: Samantha Cuozzo Design
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