Media Kit 2018 Growing Great Families Since 1986 - Colorado Parent
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Media Kit 2018 Growing Great Families Since 1986
R E T U R N O N INVESTMENT
Colorado Parent’s support via our partnership had
We appreciate the staff and the magazine for helping
a direct, positive impact on our event’s attendance.
us provide advertorial content to families looking
More people said they heard for great education options in Denver. The team
about our Family Day event from at Colorado Parent continue
to create
Colorado Parent than all other opportunities and advance their
forms of promotion combined! magazine and website to help
Next time we need to target families in the Denver
metro area, Colorado Parent will be our first call.
support their partners.
Rachel Averch
David Moke
Montessori Children’s House of Denver
Denver Theater District
I have been advertising with Colorado Parent for several years and, as a parent of
two children, I have used the magazine as a resource for many more years. I feel
the magazine is a great resource for families. The demographic of families who view
the magazine cover the full range of incomes. We
are happy that we
continue to watch our company grow as more families
come to us after seeing our ad in the magazine.
Thank you for continuing to bring great articles and top quality information that is
pertinent to our families in the Denver metro area.
Bertha Manshadi
Kids Choice Dental Vision Braces
BRAND POWER
For more than 25 years, 5280 as bee t e efi iti e ui e to li i well i t e ile i it .
e are e icate to ro i i ori i al awar wi i co te t t at i s ires actio ro e er s
ost a ue t e ucate a sa co su ers loo i or t e best our cit as to o er.
Today, 5280 as e er e as a to e ia bra i t e oc ou tai re io wit se eral ublicatio s
i clu i 5280 Home, 5280 Traveler and 5280 Health. ur i ualit our alis is t e e to our relatio s i
wit our e er rowi au ie ce w o trusts us to eli er awar wi i co te t o t a ter o t .
MONTHLY MONTHLY BI-MONTHLY ANNUAL ANNUAL
50,000 85,000 35,000 72,000 65,000
600,000 1,080,000 210,000 o us istributio to ew o us istributio to
e er etro resi e ces i e tra elers
t rou out olora o
eb ar PUBLISHED IN a uar
istributio locatio s PUBLISHED IN
r a u ul u e PUBLISHED IN ul
ct o ec a
Colorado’s GO-TO Parenting Guide
CONTENT AUDIENCE
For more than thirty years, Colorado Our readers are educated,
Parent has helped moms and dads high-income earners who
navigate the journey of parenthood, continually reference the
bringing them a unique perspective magazine as a resource for
on how big topics will affect them
education and classes, travel,
on a local level.
retail outlets, and services.
RESULTS DISTRIBUTION
More than 2 in 3 readers Readers love the printed
say they have purchased magazine and continue to
a product or service ask for it with an astounding
based on an ad seen in 97% pick-up rate.
the magazine.
SOURCES: Circulation Verification Council.
7 7 7 7
DISTRIBUTION
Colorado Parent distributes 50,000 copies each month
with a 97% pick-up rate at more than 1,300 locations. This
distribution reaches 120,000 people in a single issue.
Boulder: 11,217
LONGMONT
Broomfield: 3,544
BOULDER LAFAYETTE
Denver: 19,387
LOUISVILLE
470 BRIGHTON
BROOMFIELD
Adams: 10,380
NORTHGLENN
76
DIA
THORNTON
93 WESTMINSTER
COMMERCE CITY
ARVADA
GOLDEN
DENVER 70
LAKEWOOD AURORA
GENESEE
Jefferson: 6
GREENWOOD
225
Arapahoe: 20,056
EVERGREEN 470
20,160
VILLIAGE
LITTLETON CENTENNIAL
KEN
CARYL
470
HIGHLANDS PARKER
RANCH
285
CASTLE PINES
CASTLE ROCK
Douglas: 22,932
25
Distributed at more than 1,300 locations including:
231 Medical Offices, 226 Schools, 250 Daycare Centers,
131 Grocery Stores, 121 Restaurants, and 83 Recreation Centers
SOURCES: Circulation Verification Council.
AUDIENCE
Meet the Colorado Parent reader
In today’s market, moms are a powerful group of consumers.
They make most of the family buying decisions and they are
savvy when they shop, looking for both quality and value.
81%
of readers regularly dine
72%
of Colorado Parent
73%
of readers have a
71%
of Colorado Parent
out and have interest in readers keep the issue for $75,000 or higher annual readers are college
local entertainment. more than one month. household income. graduates.
67%
of readers are under
2 IN 3
readers have purchased a product or service
9 IN 10
Colorado Parent
44 years of age. based on an ad seen in the magazine. readers are women.
$121,549 is the average household income
of Colorado Parent readers.
HOUSEHOLD CHILD EDUCATION AGE
AGES College degree................49% Age 18–34 .......................36%
Under 6 years old .............. 36% Post-graduate degree ......19% Age 35–44 .......................34%
Age 6-12 ............................ 31% Age 45–54 .......................21%
Age 13-17 .......................... 17% Age 55+ ..........................10%
SOURCES: Circulation Verification Council. The Media Audit, Summer 2017
C O L O R A D O P A R E N T. C O M
ColoradoParent.com is the
extension of the magazine’s
award-winning content.
COLORADO PARENT E-NEWSLETTER:
Our Colorado Parent e-newsletter delivers great ideas for family
fun, including community events, tips, and giveaways.
DEDICATED E-NEWSLETTER:
Exclusive advertising e-newsletter using Colorado Parent’s highly
engaged database of demographics and interest segments.
MOBILE FRIENDLY:
ColoradoParent.com has gone through a ground-up redesign
of every corner of the site—from the article layouts, to the
fonts, to the directories—bringing readers an updated online
experience that works on any device.
SOCIAL MEDIA ! " #
Our social media platforms reach a combined 16,158
ColoradoParent.com followers and growing.
Colorado Parent
Newsletter
SPECIAL ISSUES
As a complement to our core publication, Colorado Parent
produces special interest publications to satisfy the needs
of local parents.
The Ultimate Family Favorites
Guide to Summer JUNE
FEBRUARY An exciting look into our
A must-have guide to reader-voted best of the
choosing the right summer best, highlighting the best
camp or program for local businesses, services,
children, plus tons of great and attractions for families.
information on summer
recreation and activities.
Education Guide Everything
OCTOBER
A helpful planner providing
Family
parents with the information DECEMBER
they need to make the right Parents refer to this valuable
choices about their child’s and handy resource for
education, childcare, and activities and services
extracurricular activities. throughout the year.
CALENDAR 2018
January May September
EDITORIAL COVERAGE EDITORIAL COVERAGE EDITORIAL COVERAGE
Family Organization Mother’s Day Family-Friendly Dining
Space Reservations: 12/7/2018 Everything Baby - Bonus Top Pediatricians
Finished Materials: 12/14/2018 Distribution Space Reservations: 8/10/2018
On newsstands: 12/26/2018 Space Reservations: 4/6/2018 Finished Materials: 8/17/2018
Finished Materials: 4/13/2018 On newsstands: 8/28/2018
February On newsstands: 4/24/2018
October
EDITORIAL COVERAGE
Top Dentists June EDITORIAL COVERAGE
Halloween and Harvest
How to Choose a Camp EDITORIAL COVERAGE
Father’s Day Children’s Mental Health
Space Reservations: 1/5/2018
Finished Materials: 1/12/2018 Summer Enrichment Space Reservations: 9/7/2018
Finished Materials: 9/14/2018
On newsstands: 1/23/2018 Outdoor Activities On newsstands: 9/25/2018
SPECIAL ISSUE Space Reservations: 5/3/2018
Ultimate Guide to Summer
Space Reservations: 1/26/2018
Finished Materials: 5/11/2018
On newsstands: 5/22/2018
November
March
EDITORIAL COVERAGE
EDITORIAL COVERAGE
July Winter Sports
Arts and Culture
EDITORIAL COVERAGE
Family Health Space Reservations: 10/5/2018
Birthday Parties Finished Materials: 10/12/2018
Childcare and Preschool On newsstands: 10/23/2018
Space Reservations: 6/8/2018
Guide
Finished Materials: 6/15/2018 SPECIAL ISSUE
Space Reservations: 2/9/2018 On newsstands: 6/26/2018 Education Guide
Finished Materials: 2/16/2018 Space Reservations: 9/21/2018
SPECIAL ISSUE
On newsstands: 2/27/2018
Family Favorites
December
April
Space Reservations: 5/18/2018
August
EDITORIAL COVERAGE
Guide to Surviving Winter
EDITORIAL COVERAGE
Break
Summer Travel EDITORIAL COVERAGE
Back-to-School Space Reservations: 11/2/2018
Special Needs - Bonus Finished Materials: 11/9/2018
Distribution Extracurricular Activities On newsstands: 11/20/2018
Space Reservations: 3/9/2018 Space Reservations: 7/6/2018 SPECIAL ISSUE
Finished Materials: 3/16/2018 Finished Materials: 7/13/2018 Everything Family
On newsstands: 3/27/2018 On newsstands: 7/24/2018 Space Reservations: 11/23/2018
EDITORIAL CALENDAR SUBJECT TO CHANGE WITHOUT NOTICE. Last updated on October 18, 2017R AT E S 2 0 1 8 FOR CURRENT RATES CALL (303) 320-1000
S P E C I F I C AT I O N S
Colorado Parent, Ultimate Guide to Summer, Family Favorites, Education Guide AD SUBMISSIONS
ach magazine has specific deadline dates. f not
met, it could impact your advertisement and the
distribution of the magazine. our local Account
Manager will provide you with this information. Any
changes to the deadline dates will be communicated
by your local Account Manager.
PRINT AD REQUIREMENTS
1 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE 1/3 PAGE 1/3 PAGE 1/3 PAGE
VERTICAL HORIZONTAL VERTICAL SQUARE VERTICAL File Formats:
Bleed: 8.875 x 11.375 HORIZONTAL
Trim: 8.375 x 10.875 4.75 x 9.875 7.375 x 4.75 3.5 x 9.875 4.75 x 4.75 2.25 x 9.875 7.375” x 3.125” › igh esolution P preferred. e also accept T ,
Safety: 7.375 x 9.875 P , PS , and PS.
No bleed: 7.375 x 9.875 › e T ACC PT uark or any PC, M,
indows or S formats including Publisher .
› Powerpoint and ord files ARE NOT camera ready.
› Please use yousendit.com or sendspace.com for
large files over 1 M s .
Color:
› nly rayscale or CM will be accepted. Please
convert all Pantone or colors to CM .
1/4 PAGE 1/4 PAGE 1/8 PAGE 1/8 PAGE › o rich black. Make sure that black is 100 black
HORIZONTAL SQUARE HORIZONTAL VERTICAL
and not a mixture of CM .
7.375 x 2.25 3.5 x 4.75 3.5 x 2.25 1.7 x 2.25
Everything Family
1 PAGE 1/2 PAGE 1/2 PAGE 1/4 PAGE 1/4 PAGE 1/8 PAGE
Bleed: 5.875 x 9.75 VERTICAL HORIZONTAL SQUARE HORIZONTAL HORIZONTAL
Trim: 5.375 x 9.25 2.25 x 8.5 4.625 x 4.125 2.1875 x 4.125 4.625 x 1.9375 2.1875 x 1.9375
Safety: 4.625 x 8.5
No bleed: 4.625 x 8.5You can also read
