MEDIA INFORMATION - Dähne Verlag
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MEDIA 2022
INFORMATION
Phone +49/7243/575-106
Fax +49/7243/575-100
advertising@daehne.com
www.daehne.com/media-info
www.diyonline.de
Media Information
Publisher information
In brief Advertising Subscription rates
diy is the specialist magazine for the home improvement André Petras, Ulrike Hoffstädt-Kohm Annual subscription EU and all other
retail sector. It provides an indispensable source of infor- countries
mation for home improvement superstores and builders’ Volume
€ 214.– incl. p + p
merchants, specialist stores with home improvement and Volume 45 , 2022
garden sections, garden centres, and manufacturers and Frequency of publication Terms of payment
service-providers in German-speaking regions. Every issue 12 x (see enclosed schedule) Net payment due within 10 days
contains current news on developments in both trade and of date of invoice
industry, personnel announcements, company profiles, re- Publishing house
ports on new openings, previews and reviews of trade Dähne Verlag GmbH Terms + Conditions
fairs, plus product news and analysis of industry events www.daehne.com/media-info
Postal address
and statistics. Supplementary contributions on the subject
P.O. Box 10 02 50, 76256 Ettlingen, Germany Accounts
of marketing, logistics and services also appear on a regu-
lar basis. A changing series of keynote topics concentrates (D) Deutsche Bank; Kaiserstr. 90
Delivery address D-76133 Karlsruhe, Nr. 714 600 00
on trends in the product ranges relevant to the home impro- Am Erlengraben 8, 76275 Ettlingen, Germany
vement market. Each issue contains a “garden” section spe- (BLZ 660 700 04)
cially geared to garden centres and stores with garden Telephone +49 (0) 72 43 / 575-107 BIC: DEUTDESM660
sections. Fax +49 (0) 72 43 / 575-100 IBAN: DE68 6607 0004 0071 4600 00
E-mail advertising@daehne.com
Membership Internet www.diyonline.de (A) Raiffeisenverband Salzburg
VDZ, SZV Nr. 160 178 65 (BLZ 35000)
Photo cover: ra2 studio, Fotolia BIC: RVSAAT2S
Chief editor IBAN: AT84 3500 0000 1601 7865
Dr. Joachim Bengelsdorf
(CH) Coop Bank Basel
Editorial team Nr. 481116.290000-8
Rainer Strnad, Michael Greiner, Laura Rinn Clear. Nr. 8440, PC-Kto 40-8888-1
BIC: COOPCHBB
IBAN: CH84 0844 0481 1162 9000 0
Media Information
Circulation | Target groups | Editorial content
Circulation analysis Analysis Analysis of 2020 editorial component
Copies per issue represent an average for 2020 = 12 issues Total 562 pp = 100.0 %
(July 2020 - June 2021 ) Total size Trade 138 pp = 24.6 %
Print figure 4 500 645 pp = 100.0 % Industry 76 pp = 13.5 %
Actual circulation 4 405 Editorial Garden 96 pp = 17.1 %
Remainder and file copies 95 562 pp = 87.1 % News 86 pp = 15.2 %
Advertising Statistics 14 pp = 2.5 %
Paid circulation 2 903 Trade fairs/events 16 pp = 2.8 %
Subscriber copies 2 642 83 pp = 12.9 %
of which New products 71 pp = 12.6 %
Single copies 95 Personal 18 pp = 3.1 %
Free copies 1 502
Bound-in inserts 0 units = 0.0 % of
Loose inserts 15,5 units = 18.7 % advertising } Others 48 pp = 8.5 %
Circulation by target groups
Wholesalers, Export/Import suppliers
Geographical analysis of circulation 136 | 3.1 % Services
Actual circulation 100.0 % 4 405 87 | 2.0 %
Germany 93.7 % 4 129 Building materials trade
249 | 5.7 %
Others 6.3 % 276
Garden retailers Industry
646 | 14.7 % 679 | 15.4 %
Other
49 | 1.1 %
DIY Retail chains
(with headquarters)
2 559 | 58.1 %
Media Information
Advertising rates No. 45 Rates effective from 1 October 2021
Advertisement formats and rates
Format Format Number of Width x Depth Basic price 4 colours
210 mm width, 297 mm depth, DIN A 4 columns in mm black/white €
Type area €
187 mm width, 270 mm depth 1/1 page 4 columns 187 x 270 3 860.– 6 980.–
Columns 1/2 page 4 columns 187 x 133 horizontal
1 990.– 4 810.–
4 columns, 43 mm wide 2 columns 91 x 270 vertical
Printing and binding processes 1/3 page 4 columns 187 x 87 1 380.– 3 570.–
Offset printing and stapled binding 1/4 page 4 columns 187 x 64 horizontal
Copy 2 columns 91 x 133 vertical 1 070.– 2 630.–
Copy up to 70 lines per cm/300dpi. 1 columns 43 x 270
However, please pay careful attention
1/8 page 4 columns 187 x 30 horizontal
to the technical instructions.
2 columns 91 x 64 vertical 560.– 1 820.–
Frequency of puplication
1 columns 43 x 133
Monthly
Publication dates back cover 4 columns 187 x 270 4 640.– 7 760.–
Refer to schedule inside front 4 columns 187 x 270 4 290.– 7 410.–
Advertising deadlines cover
Refer to schedule
inside back 4 columns 187 x 270 4 100.– 7 220.–
cover
Rate per single-column millimetre: in advertising section € 4.50
in editorial section € 7.90
Surcharges and other prices
Surcharges per standard colour (Euro scale)/special colour (basic 4c) Discounts Frequency rates Volume rates
≥ 1/1 page € 1 040.– 1/4 page € 520.– Valid for one year from 2x 2 % 2 pages 3 %
1/2 page € 940.– 1/8 page € 420.– publication date of first 4x 4 % 4 pages 5 %
1/3 page € 730.– ≤ 1/16 page € 320.– insertion 6x 6 % 6 pages 7 %
8x 8 % 8 pages 9 %
HKS, pantone and metallic colour extra surcharge € 520.– 10 x 10 % 10 pages 11 %
11 x 11 % 12 pages 13 %
Special formats/positions 15 x 15 % 15 pages 15 %
2/1 page on request
Front cover flap see extra information Combination discounts of 10-15 % on additional insertion of same-format
advertisements in DIY International or Holzforum parallel issue.
Guaranteed positions € 340.– No discount on loose or bound inserts.
Print over gutter margin € 170.–
Bleed additional 3 mm 10 % of basic rates Bound inserts
2-sided* 4-sided 6-sided 8-sided
Small advertisement rates € 4 250.– € 8 290.– € 11 800.– € 14 880.–
Situations vacant per mm € 4.50 * on request
Private situations wanted per mm € 3.60
Loose inserts
Charge for box number € 6.–
Maximum size 205 x 292 mm
All employment ads will also appear for one Up to 25 g € 1 610.–
month free of charge on www.diyonline.de Up to 50 g € 2 100.–
Adhesive postcard
Brand directory
€ 1 060.–
Logo, company, internet address, per issue € 70.–
Delivery address for inserts
PR advertisements for special topics
DG Druck GmbH
1/2 page PR advertisement (incl. photo + logo) € 600.–
Betr.: diy No. …
Werner-Siemens-Straße 8
76356 Weingarten, Germany
A sample copy must be supplied in advance to Dähne Verlag GmbH,
Advertising dept, P.O. Box 10 02 50, 76256 Ettlingen, Germany
Media Information
Schedule and editorial topics
Issue Schedule Main topics and fair reports
1
Publication date 11.01.2022 Building, renovation and refurbishment (All products and ranges from the building materials, construction chemistry, insulation, dry construction
Advertising deadline 30.11.2021 and tiling segments as well as building elements including doors and windows)
Healthy living (pollutant-free products for renovation, refurbishment and interior design)
Copy deadline 30.11.2021 Seals of quality and certifications: Sales booster, decision support and quality feature incl. special section PR advertisements “Manufacturers present products
January with seal of approval” (Stiftung Warentest, Blauer Engel, Ökotest, FSC, PEFC, TÜV, ISO, etc.)
Editorial deadline 24.11.2021
Garden with fair report IPM, Essen (25 – 28 Jan)
Fair report Domotex, Hanover (13 – 16 Jan)
Fair report christmasworld | creativworld | paperworld, Frankfurt (28 Jan – 1 Feb)
Fair report Ambiente, Frankfurt (11 – 15 Feb)
2
Publication date 22.02.2022 On the move – bicycles and cars (bicycles, e-bikes and accessories, wheel maintenance and repair products – car parts and accessories, car care
Advertising deadline 21.01.2022 and paint repair products, oils and additives)
Special supplement garden trends: “Start to the garden season” with PR presentations of producers
Copy deadline 21.01.2022 Fair report International Hardware Show, Cologne (6 – 9 March) incl. PR advertisements “New products of the exhibitors”
February Fair report Farbe – Ausbau – Fassade, Munich (9 – 12 March)
Editorial deadline 12.01.2022
Fair report Light + Building, Frankfurt (13 – 18 March)
3
Publication date 15.03.2022 Living and design trends 2022 (latest collections of paint, wallpaper and fabrics plus trend and decorative items for the home, garden and
Advertising deadline 15.02.2022 balcony)
Retrospective IPM with special section “Exhibitor portraits”
Copy deadline 15.02.2022
March
Editorial deadline 08.02.2022
4
Publication date 05.04.2022 Tools and hardware (Power tools: drills, saws, sanders, screwdrivers and other corded or cordless tools – Hand tools: hammers, screwdrivers,
hand saws, wrenches and pliers to measuring tools - Hardware: wall plugs, nails, screws, castors, rollers, locks, metal fittings, cables and
Advertising deadline 08.03.2022 chain)
Copy deadline 08.03.2022 Sales campaigns, secondary placements, packaging design incl. PR advertisements “Promotions 2022: Manufacturers present ideas”
April
Editorial deadline 01.03.2022
5
Publication date 03.05.2022 Light, electrical installation and smart home (indoor and outdoor lighting, floodlights and work lamps, light sources, LEDs, torches, batteries,
Advertising deadline 31.03.2022 rechargeable batteries and chargers, switches, plug sockets, cabling and installation materials, measuring instruments and power and lighting
controls, products and systems for home automation)
Copy deadline 31.03.2022 Retrospective International Hardware Show with special section “Exhibitor portraits”
May
Editorial deadline 23.03.2022
6
Publication date 07.06.2022 Coatings and decorators’ supplies (paint, varnish, glazes, spray paint, painters’ tools and accessories)
Advertising deadline 04.05.2022 Fair report spoga+gafa, Cologne (19 – 21 June)
Special supplement garden trends: “Fresh ideas for the garden” with PR presentations of producers
Copy deadline 04.05.2022 Congress report Global DIY-Summit 2022, June
June
Editorial deadline 27.04.2022
DIY Publication date 26.7.2022 The DIY Buyers‘ Guide is the indispensable helper for the home improvement trade and all trading companies with home improvement assort-
Buyers‘ Guide Advertising deadline 24.6.2022 ments. Categorized according to product ranges, it offers a quick overview of the leading international suppliers and wholesalers in the DIY
sector. You’ll find all information about this in our media information at www.daehne.com/media-info
Copy deadline 24.6.2022
2022/23
7
Publication date 05.07.2022 Cordless tools and equipment for home and garden
Advertising deadline 01.06.2022 Quality Made in Germany incl. PR advertisements from German producers
Copy deadline 01.06.2022
July
Editorial deadline 18.05.2022
8
Publication date 02.08.2022 Workwear, corporate clothing and occupational safety (Work and protective clothing, helmets, shoes, masks, safety ladders, scaffolding and all tools
Advertising deadline 05.07.2022 for safe working in the home and garden)
Garden with retrospective spoga+gafa with special section “Exhibitor portraits”
Copy deadline 05.07.2022
August
Editorial deadline 28.06.2022
9
Publication date 06.09.2022 Organic and bio products and sustainable concepts (in all product ranges)
Advertising deadline 09.08.2022 Bathroom trends and senior-friendly bathroom equipment (bathroom furniture, textiles and bathroom accessories, bathtubs and showers, entry aids,
fittings, bathroom ceramics, installation requirements, wellness products)
Copy deadline 09.08.2022
September
Editorial deadline 02.08.2022
10
Publication date 04.10.2022 Walls–Flooring–Ceiling – everything for interior design (paints, wallpaper, borders, interior plastering, wall tattoos, parquet, laminate, vinyl/cork
Advertising deadline 06.09.2022 fldesign)
ooring and carpets, footfall sound insulation, panelling, mouldings, ceiling panels, decorative profiles, roses and accessories for finishing and
Copy deadline 06.09.2022
October
Editorial deadline 30.08.2022
11
Publication date 02.11.2022 Housewares and decoration (cleaning equipment, cleaning & maintenance products, storage systems, waste disposal systems, ironing systems,
Advertising deadline 04.10.2022 clothes driers, plastic household goods, decoration accessories, mirrors, pictures and frames)
Special supplement garden trends: “New ideas for the garden year 2023” with PR presentations of producers
Copy deadline 04.10.2022
November
Editorial deadline 26.09.2022
12
Publication date 29.11.2022 Logistics, transport and merchandise management: Which concepts ensure successful cooperation between trade and industry?
Fari report Heimtextil, Frankfurt (January 2023)
Advertising deadline 28.10.2022 Conference report: BHB Conference, Dec.
December Copy deadline 28.10.2022 Special supplement “Products of the year 2022/23”: “Products of the year” with the readers’ vote for the “diy product of the year” (PR advertisement)
Editorial deadline 21.10.2022
1
January
Publication date
Advertising deadline
Copy deadline
10.01.2023 Fair reports: Domotex, Hanover; Christmasworld, Frankfurt; IPM, Essen (January 2023)
29.11.2022
29.11.2022
Editorial deadline 22.11.2022
2023
Media Information
Special forms of advertising: Pocket
The diy pocket is a special insert in a handy DIN A6 format (147 mm high and 104 mm wide), which is glued into an
issue of diy. The editorial team produces the contents in collaboration with the client.
The layout is the “diy Layout”, which gives the product a high degree of credibility. Depending on the issue, this
presentation option is offered exclusively to just one company.
diy Pocket standard (20 pages in total)
1 title page, 18 pages of content, 1 full-page advert 4c € 11 230.–
diy Pocket XL (28 pages in total)
1 title page, 25 pages of content, 2 full-page adverts 4c € 14 443.–
diy Pocket XXL (36 pages in total)
1 title page, 32 pages of content, 3 full-page adverts 4c € 17 651.–
The pocket is glued onto an editorial “carrier page”,
which also features content on the client’s company.
Additional services: Publication on www.diyonline.de, 100 specimen copies,
higher circulation for an additional charge.
Prize draw sponsoring
The sponsorship model for the “diy prize draw” is the ideal way to complement your product
advertising, especially when launching a product or to support seasonal promotions.
Sponsoring Standard
1/1 page prize draw with product and company presentation € 1 970.–
Sponsoring Premium
1/1 page prize draw with product and company presentation
+ announcement with logo on grip corner of title page (approx. 5 cm x 5 cm x 7 cm) € 2 390.–
Basic terms:
The sponsor provides prizes to the value of at least € 250.00.
diy Fachmagazin and diyonline.de features 1/1 page 4c on which the promotion is
presented with:
• Name listing as cooperative partner with logo (Win with diy and “sponsor”)
• Product image, approx. ¼ page (jpg, pdf with 300 dpi)
• Company/product information, approx. ¼ page
(Heading max. 50 characters; 1100 characters of text for the presentation;
190 characters prize draw description, incl. of spaces respectively)
The prize draw in each issue is staged with just one exclusive sponsor.
Special advertising formats
Example:
Got an idea for an unusual advertising format? L-advert
Want your ad to be even more striking? across spine
Then talk to us. We work with you to realise advertising formats that
attract greater attention. No matter whether they’re island advertisements,
L-adverts, round adverts, adverts with punched-out parts, fold-out pages,
magazine banderoles – there’s a host of possibilities!
We’ll turn your ideas into reality, to make your advertising even more noticeable.
All prices exclusive of VAT.
Media Information
Cover flap advertisements
Cover flap advertisements are placed on additional fold-out pages on the cover:
Cover 1 € 6 220.–
½ page inside left cover flap (1/2 cover) Cover 1
Cover 2 € 8 854.–
1/1 page (over gutter margin) inside left cover flap
(1/2 cover) and left half side cover Cover 2
Cover Spezial € 10 382.–
2 columns/187 mm high below the magazine logo outside the left Cover Special
cover flap (1/2 cover) + ½ page on the same cover flap inside
Cover XXL € 16 461.–
The complete cover flaps to the right
Inside is a 2/1 page ad over gutter margin Cover XXL
Cover Gate € 16 186.–
2 cover flaps (1/2 cover to the left and ½ cover to the right)
with an 2/1 page ad over both gutter margins
Cover Gate
Media Information
Procedures and specifications for
the supply of advertising material
All data must be supplied as print quality PDF/X-1a, PDF/X-3 or Please utilise the following procedure for naming your file
PDF/X-4. Please also ensure that Abbreviation* of publication title + issue number + name of advertiser
• all colours are created as CMYK or desired special colours; e.g.: diy9-10Miller.pdf
• all directly processable images and graphics are encapsulated;
• all type fonts used are encapsulated; *Abbreviations:
• images are stored exclusively in bitmap, grey-scale or CMYK mode diy = diy Fachmagazin; DIN = DIY International; HF = Holzforum;
with profile ISOcoated v2 for sheed offset (maximum application of pet = pet Fachmagazin; PWW = PET worldwide; AQ = Aquaristik;
colours: 300 %). By no means may “indexed” colours, RGB or other Car = Caridina; GT = Gartenteich
modes or profiles be used. Image format either JPG, TIFF or EPS.
• you provide a reliable colour printout of the data, since we have no Data by data carrier
other way of checking the accuracy of the proof. Use can be made of any current data carrier.
We can not guarantee correct reproduction unless we receive your You’ll find information on add sizes and technical specifications for
colour printout before the copy closing date. This is particularly loose inserts, bound inserts, tip-on cards and product samples on
important for colour reproduction. the internet at www.daehne.com/media-info
Data transfer by E-mail
Such files should not exceed 20 MB in size. E-mail: copy@daehne.de
Big size data files
Use the service www.wetransfer.com for data files with more than 20
MB. The service is free of charge.
Media Information Online
Types of advertising on the website and the newsletter
www.diyonline.de
Format Size in pixel Size of data in kb Placement TCP price € Prices per 1,000 views
(w x h) max.
Volume discount website
Super Banner 728 x 90 120 Top 24.– from 30,000 views – 5 % discount
Medium 300 x 250 120 Top 24.– from 60,000 views – 10 % discount
Rectangle from 120,000 views – 15 % discount
Basic 12.–
Wide 200 x 600 120 Top 24.– Combination formats in campaign
Skyscraper Basic 12.– For the website up to 3 banner formats of the same price
group can be combined in one campaign. The banners can be
Video max. 3 minutes 100 Top 23.– displayed either simultaneously or alternately. For campaigns
Basic 13.– with different formats, the number of views is booked for the
Mobil banner 320 x 150 50 Between article blocks 16.– campaign. The formats are delivered by our ad server after
optimal utilization. Up to 5 different motives per format can be
Minimum order quantity website 5,000 views delivered for one campaign.
Limitation A limitation on the maximum number of views in a certain period is
possible..
Advertorials | Content Marketing We offer individual solutions for native advertising forms on the web.
Get in touch with our sales team.
Format Size in pixel (w Size of Place- Placement Placement Placement Prices per week
Newsletter frequency min. 4/week
x h) data in kb ment head priority 1 priority 2 prioritiy 3
max. € € €
Volume discount newsletter
Top Banner 580 x 90 100 440.– from 6 weeks - 3 % discount
Text ad with Picture 220 x 80 415.– 330.– 270.– from 12 weeks - 5 % discount
picture 145; 40 letters from 24 weeks - 10 % discount
headline; 300
letters text All prices plus 19% VAT.
Media Information
Traffic | Placement | Technical specifications
Traffic
On average, the website generates 72 345 page impressions with 12 906 visits per month (monthly average 1/9/2020 – 31/8/2021 incl. mobile use according to
Google Analytics). Banners for the mobile version must be booked separately.
The newsletter currently has around 2 854 subscribers (status as of 31/8/2021)
Placement website Placement newsletter
Basic – bottom half of the website Head– First place above the newsletter header
Top – top half of the website Priority 1 – Top position in the news (usually after the 2nd or 3rd announcement)
Priority 2 – Medium placement in the news (usually after the 5th or 6th message)
In order to guarantee a varied allocation of advertising spaces and Priority 3 – Lower placement in news (usually after the 7th or 8th message)
thus arouse user awareness, the placement on the website will not be
exclusively allocated.
Possible file types for banners (display ads) Video on website Text ad in Newsletter
Website: jpg, gif, html5* – animated and static Max. 3 minutes Headline (max. 40 characters incl. spaces)
Newsletter: jpg, png – statisch Data form mpeg, mp4 Text (max. 300 characters incl. spaces)
Date size max. 10 MB Photo (jpg 220 x 145 pixels)
html5 – Conditions for the creation of html5 materials you can find Please supply text in txt file
online
https://support.adspirit.de/hc/en-us/articles/360002773031-HT-
ML5-advertising-material
Integration over external ad servers is possible. Please supply the in-
tegration code as a txt file.
*If possible, please supply a fallback banner file as a jpg or gif. Technical data is subject to change without notice
Media Informationen Online
Example website and newsletter
(not in original size)
Super-Banner Medium-Rectangle Skyscraper Mobil-Banner
Top-Banner
Text/Bild-Ad
Your Dähne advertising team
Advertising sales
Advertising manager diy-Fachmagazin, Advertising sales Advertising sales Advertising Advertising
Thomas Heinen DIY International diy-Fachmagazin, pet-Fachmagazin, administration administration
t.heinen@daehne.de André Petras DIY International – PET worldwide, Manuel Weber Gabriele Santai
Phone +49/7243/575-107 a.petras@daehne.de section garden, aquaristik, caridina m.weber@daehne.de g.santai@daehne.de
Phone: +49/7243/575-107 Holzforum Patricia Bader Phone +49/7243/575-106 Phone +49/7243/575-103
Ulrike Hoffstädt-Kohm p.bader@daehne.de
u.hoffstaedt-kohm@daehne.de Phone +49/7243/575-104
Telefon: +49/7243/575-145
The advertising agent for your country:
Benelux/Scandinavia Central- and Southern- Taiwan Poland
Lothar Wittich Europe/USA/ Joy Wang Andrzej Ceglarek
Wittich Verlagsvertretung Canada and other Infotrade Media Co., Ltd. PET Media
l.wittich@daehne.de countries No. 508, Sec. 3, andrzej@e-pets.eu
Phone +49/54 07/81 63 22 Marie-Ann Vonstein Wen Hsin Rd., Situn Dist. Phone +48/71/723 41 72 73
Wittich Verlagsvertretung Taichung 40753, Taiwan
m.vonstein@daehne.de Phone +886/4/23 13 21 89 #206
Phone +49/54 07/81 63 23 Fax +886/4/23 13 32 39
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