MEDIA INFORMATION 40 YEARS - Dähne Verlag
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA 2019
INFORMATION
40 YEARS
Phone +49/7243/575-106
Fax +49/7243/575-100
advertising@daehne.com
www.daehne.com/media-info
www.petonline.de
Media Information
Publisher information
In brief Advertising Subscription rates
pet is the specialist magazine for the German-speaking Thomas Heinen, Patricia Bader Annual subscription EU and all other countries
pet sector. Contributions from Austria and Switzerland € 124.– incl. p + p
are included to complement the reports on the German Volume
market. Every issue brings up-to-date and practical infor- Volume 40 , 2019
mation on all the different aspects of the pet market. The Terms of payment
Frequency of publication Net payment due within 20 days
magazine focuses on news and personnel announce- 12 x (see enclosed schedule)
ments from the sector, trade fair reports, coverage of the of date of invoice
specialty pet trade and the pet departments in garden Publishing house Terms + Conditions
centres and DIY stores, as well as reports on suppliers Dähne Verlag GmbH www.daehne.com/media-info
and service concepts. Regular market and product sur-
veys, in addition to detailed keynote topics, deal with de- Postal address Accounts
velopments in a variety of different product areas. Ex- P.O. Box 10 02 50, 76256 Ettlingen, Germany (D) Deutsche Bank; Kaiserstr. 90
pertly analysed statistics provide readers with informati- Delivery address D-76133 Karlsruhe, Nr. 714 600 00
on on the current state of the pet market. Am Erlengraben 8, 76275 Ettlingen, Germany (BLZ 660 700 04)
BIC: DEUTDESM660
Membership Telephone + 49 (0) 72 43 / 575-103 IBAN: DE68 6607 0004 0071 4600 00
VDZ, SZV Fax + 49 (0) 72 43 / 575-100
E-mail advertising@daehne.com (A) Raiffeisenverband Salzburg
Chief editor Internet www.petonline.de Nr. 160 178 65 (BLZ 35000)
Ralf Majer-Abele BIC: RVSAAT2S
Photo cover: jstaley4011, Fotolia IBAN: AT84 3500 0000 1601 7865
Editorial team
Philipp Gardemin (CH) Coop Bank Basel
Nr. 481116.290000-8
Clear. Nr. 8440, PC-Kto 40-8888-1
BIC: COOPCHBB
IBAN: CH84 0844 0481 1162 9000 0
Media Information
Circulation | Target groups | Editorial content
Circulation analysis: Analysis Analysis of 2017 editorial component
Copies per issue represent an average for 2017 = 11 issues Total 555 pp = 100.0 %
(2nd quarter 2018 ) Total size Trade 144 pp = 26.0 %
Print figure 6 100 830 pp = 100.0 % Industry 58 pp = 10.4 %
Actual circulation 6 031 Editorial News 84 pp = 15.1 %
Remainder and file copies 69 555 pp = 66.8 % Trade fairs/events 33 pp = 5.9 %
Advertising New products 92 pp = 16.6 %
Paid circulation 1 974 Main focus/special 61 pp = 11.0 %
Subscriber copies 1 863 276 pp = 33.2 %
of which Market trends 11 pp = 2.0 %
Single sold copies 32
}
Bound-in inserts 0 units = 0.0 % of Practise 20 pp = 3.5 %
Free copies 4 057 Loose inserts 3 units = 1.1 % advertising Others 54 pp = 9.6 %
Circulation by target groups Services
92 | 1.5 %
Retail chains, cooperatives
Geographical analysis of circulation (with headquaters)
Wholesalers, 597 | 9.9 %
Actual circulation 100.0 % 6 031 Export/Import supplieres
644 | 10.7 %
Germany 91.5 % 5 518
Others 8.5 % 513
Industrie
483 | 8.0 %
Pet retailers and
garden centers width
pet departments Others
4 188 | 69.4 % 27 | 0.4 %
Media Information
Advertising rates No. 38 Rates effective from 1 October 2018
Advertisement formats and rates
Allen Preisen ist der jeweils gültige gesetzliche Mehrwertsteuersatz hinzuzurechnen.
Format Format Number of Width x Depth Basic price 4 colours
210 mm width, 297 mm depth, DIN A 4 columns in mm black/white €
Type area €
187 mm width, 270 mm depth 1/1 page 4 columns 187 x 270 2 153.– 4 328.–
Columns 1/2 page 4 columns 187 x 133 horizontal 1 090.– 2 410.–
4 columns, 43 mm wide 2 columns 91 x 270 vertical
Printing and binding processes 1/3 page 4 columns 187 x 87 740.– 1 610.–
Offset printing and stapled binding 1/4 page 4 columns 187 x 64 horizontal 560.– 1 190.–
Copy 2 columns 91 x 133 vertical
Copy up to 70 lines per cm/300dpi. 1 columns 43 x 270
However, please pay careful attention
1/8 page 4 columns 187 x 30 horizontal 280.– 730.–
to the technical instructions.
2 columns 91 x 64 vertical
Frequency of publication
1 columns 43 x 133
Monthly
Publication dates back cover 4 columns 187 x 270 3 060.– 5 235.–
Refer to schedule inside front 4 columns 187 x 270 2 700.– 4 875.–
Advertising deadlines cover
Refer to schedule
inside back 4 columns 187 x 270 2 380.– 4 555.–
cover
Rate per single-column millimetre: in advertising section € 2.54
in editorial section € 5.80
Surcharges and other prices
Surcharges per standard colour (Euro scale)/special colour (basic 4c) Products + Services – price per millimetre
≥ 1/1 page € 725.– 1/4 page € 210.– Only advertisements placed for a minimum period black/white € 2.27
1/2 page € 440.– 1/8 page € 150.– of 6 months can be included under this heading. 2 colours € 2.40
1/3 page € 290.– ≤ 1/16 page € 110.– Orders will be invoiced following the first insertion 3 colours € 2.53
and by the end of each half-year. 4 colours € 2.67
HKS, pantone and metallic colour extra surcharge € 270.–
Discounts Frequency rates Volume rates
Valid for one year 3x 3 % 1 page 3 %
Special formats/positions
from publication date 6x 5 % 3 pages 5 %
2/1 page on request
of first insertion 11 x 10 % 6 pages 10 %
Front cover flap see extra
11 pages 15 %
information
No discount on bound or loose inserts.
Guaranteed positions € 270.–
Print over gutter margin € 200.– Bound inserts
Bleed additional 3 mm 10 % of basic rates 2-sided* 4-sided 6-sided 8-sided
Small advertisement rates € 3 400.– € 4 530.– € 6 800.– € 8 610.–
Situations vacant per mm € 2.54 * on request
Private situations wanted per mm € 1.91 Loose inserts
Charge for box number € 6.00 Maximum size 205 x 292 mm
All employment ads will also appear for one month free of charge Up to 25 g € 1 442.–
on www.petonline.de Up to 50 g € 1 659.–
Adhesive postcard
Rubric PET@Internet € 793.–.
Standard entry (company, internet address) € 20.–
Maxi entry(logo, company, internet address) € 70.– Delivery address for inserts
Premium entry (logo, company, internet € 115.– DG Druck GmbH
address, banner at www.petonline.de Minimum Betr.: pet No. …
period of 6 issues Werner-Siemens-Straße 8
76356 Weingarten, Germany
PR advertisements for special topics
Showcase € 195.– A sample copy must be supplied in advance to Dähne Verlag GmbH,
1/2 page PR advertisement (incl. photo + logo) € 490.– Advertising dept, P.O. Box 10 02 50, 76256 Ettlingen, GermanyMedia Information
Schedule and editorial topics
Issue Schedule Keynote topics
1
Publication date 8.1.2019 Products for hamsters, rabbits, guinea pigs and other small animals (Complete foods, treat products, toys, small animal enclosures, cages and
Advertising deadline 4.12.2018 transport boxes to litter and care products)
Copy deadline 6.12.2018 Showcase: Products for small dog breeds (Food and snacks, care and health products, collars and leads, transport boxes and carrier bags, beds
and baskets, clothes, toys and accessories.)
January Editorial deadline 4.12.2018
2
Publication date 12.2.2019 Hay and litter products (Cat litter, dog litter, cat toilets, hay products for rodents or birdsand)
Advertising deadline 18.1.2019 Country report Switzerland (including PR advertisements)
Copy deadline 21.1.2019
February Editorial deadline 8.1.2019
3
Publication date 5.3.2019 Dog food (Dry and moist food, BARF and frozen feeds, diet and special food, dog biscuits and treats, snacks and dietary supplements)
Advertising deadline 4.2.2019 Showcase: Garden pond ranges (Care products and fish food, water tests, pond liners and pond technology or decorations and accessories,
Copy deadline 11.2.2019 cold-water fish and water plants)
March Editorial deadline 4.2.2019
PET Publication date 22.3.2019 The PET Buyers‘ Guide is the indispensable helper for the pet trade and all trading companies with pet assortments. Categorized according to
product ranges, it offers a quick overview of the leading international suppliers and wholesalers in the Pet sector. You’ll find all information
Advertising deadline 22.2.2019
Buyers‘ Guide Copy deadline 26.2.2019 about this at www.pet-buyersguide.com.
2019/20
4
Publication date 3.4.2019 Products for terraristics: (Food, equipment, technic, decoration, care products, terrariums)
Advertising deadline 5.3.2019
Copy deadline 11.3.2019
April Editorial deadline 5.3.2019
5
Publication date 8.5.2019 Products for wild birds, hedgehogs and squirrels (Bird, hedgehog and squirrel food, nesting boxes, bird and hedgehog houses as well as feeding
Advertising deadline 3.4.2019 stations)
Copy deadline 9.4.2019 Country report Austria (including PR-advertisements)
May Editorial deadline 3.4.2019
6
Publication date 12.6.2019 Fun, games and outdoor sports with dogs (Dogs’ clothes, leads, collars and muzzles, toys, accessories for training and agility, clickers, whistles
Advertising deadline 9.5.2019 und GPS trackers, jogging and bicycle accessories, crates and car accessories)
Copy deadline 14.5.2019 pet Supplement: 50 Years Kölle Zoo
Fair review Zoomark international incl. pictures of the exhibitors (PR advertisements) - appears simultaneously in PET worldwide
June Editorial deadline 9.5.2019
7
Publication date 16.7.2019 Cat food (Dry and moist food, BARF and frozen feeds, diet and special food, treats and snacks and dietary supplements.)
Advertising deadline 14.6.2019 Showcase: Care products for dogs, cats and small animals (Brushes and combs, scissors, trimmers and shearing machines, shampoo and coat
Copy deadline 19.6.2019 care products, pest control, dental care snacks, products for care of eyes, ears, claws and paws, litter trays and litter products )
July Editorial deadline 14.6.2019
8
Publication date 14.8.2019 Special anniversary issue 40 years pet Fachmagazin
Advertising deadline 25.7.2019
Copy deadline 26.7.2019
August Editorial deadline 16.7.2019
9
Publication date 11.9.2019 Freshwater and seawater aquaristics (Food: Main and complementary foods for fish and invertebrates, rearing foods / Care and maintenance:
Advertising deadline 13.8.2019 water tests and water conditioners, substrates, fertilizers, remedies and algae treatment and prevention / Equipment: aquarium kits, filters,
Copy deadline 16.8.2019 pumps, lighting systems, heaters and CO2 injection systems / Accessories: fishnets, tubes, thermometers, tools and decoration / Vreeders,
importers and wholesalers dealing in fish, invertebrates and aquarium plants)
September Editorial deadline 13.8.2019 Fair preview Zooevent in Kassel (20 – 21 September) including PR advertisements “New products of the exhibitors”
10
Publication date 8.10.2019 Organic raw food products (Raw food products and prepared meals, food supplements including oils, fats, vitamins and minerals)
Advertising deadline 9.9.2019 Christmas promotion 2019 (Season products, special edition of products, secondary placements and sales campaigns for the winter season)
Showcase: Natural products for dogs and cats (Dry and moist food, snacks, food supplements, medicinal and care products)
Copy deadline 12.9.2019
Oktober Editorial deadline 9.9.2019
11
Publication date 6.11.2019 Snacks and supplementary food for dogs (Special food and food supplements, chews, dog cakes and biscuits, drops and treats, dental care
Advertising deadline 9.10.2019 snacks and chewing bones)
Copy deadline 16.10.2019 pet Supplement: 20 Years Zooplus – appears simultaneously in PET worldwide
Zooevent fair retrospective incl. portraits of the exhibitors (PR advertisements)
November Editorial deadline 9.10.2019
12
Publication date 4.12.2019 Process and packaging systems for pet food (Packaging, filling systems, extruders, technologies for the stability, product quality and palatability
Advertising deadline 6.11.2019 of pet food)
Copy deadline 13.11.2019 pet Supplement: PR-Presentation of new products of the year with the vote for the “Best New Product” (PR advertisement)
December Editorial deadline 6.11.2019
1
Publication date 7.1.2020
Advertising deadline 28.11.2019
Copy deadline 4.12.2019
January Editorial deadline 28.11.2019
2020Media Information
Special forms of advertising: Pocket
The pet pocket is a special insert in a handy DIN A6 format (147 mm high and 104 mm wide),
which is glued into an issue of pet. The editorial team produces the contents in collaboration with the client.
The layout is the “pet Layout”, which gives the product a high degree of credibility.
Depending on the issue, this presentation option is offered exclusively to just one company.
pet-Pocket standard (20 pages in total)
1 title page, 18 pages of content, 1 full-page advert 4c € 8 360.–
pet-Pocket XL (28 pages in total)
1 title page, 25 pages of content, 2 full-page adverts 4c € 10 748.–
pet-Pocket XXL (36 pages in total)
1 title page, 32 pages of content, 3 full-page adverts 4c € 13 137.–
The pocket is glued onto an editorial “carrier page”,
which also features content on the client’s company.
Additional services: Publication on www.petonline.de, 100 specimen copies, higher circulation for
an additional charge.
Prize draw sponsoring
The sponsorship model for the “pet prize draw” is the ideal way to complement your
product advertising, especially when launching a product or to support seasonal promotions.
präsentieren:
Gewinn-
Sponsoring Standard
1/1 page prize draw with product and company presentation € 1 770.–
Sponsoring Premium
1/1 page prize draw with product and company presentation
+ announcement with logo on grip corner of title page (approx. 5 cm x 5 cm x 7 cm) € 2 305.–
spiel
Einsend en
und gewinn
amtra und en.
das
verlosen drei pet Fachmagazin
neuartige
Aquarienau
ßenfilter der
Marke Wav
Basic terms:
e.
The sponsor provides prizes to the value of at least € 250.00. Revolution unte
Aquar ienfilter
r den Außenfilte
rn: „Monarka
“
1. Preis:
Durchflu
Die Pre
„Monark
ssle
ise:
a 1000“
(1.100
pet Fachmagazin and petonline.de features 1/1 page 4c on which the promotion is
haben drei wichti Filterkör istung, zwe
i Vorf
l/h
ge Aufgaben be, 10,5
mechanische zu erfüllen: eine 23,5 Wat l Gesamt ilter, vier
Klärung und volumen
Filterung (Scha Vorfilterung , 2. Preis: t Leis tung sau ,
dstoffabbau eine biologische Durchflu „Monarka 700
fnahme)
die Erzeugung durch die Filterb ssleistu “(650 l/h
von Wasserbew akterien), sowie Filterkör
be, 8,15
ng, ein
Vorf
presented with:
Aufgaben ist egung. Zur Erfüllu 18 Wat l Gesamt ilter, drei
der Einsa tz eines ng dieser t volu
3. Preis: Leis tung saufnah men,
regelmäßig gerein Vorfiltermaterials Vorfilter
einheit me)
igt oder ausge , welches (0,95 l „Mo
Dazu muss te tauscht wird, Volumen narka“
ein klassischer unabdingbar. )
Topfaußenfilter
• Name listing as cooperative partner with logo (Win with pet and “sponsor”)
entnommen bisher komplett
und geöffnet
Bei dem neuen werden.
„Monarka“ von
separaten Vorfilt Wave geling
er die regelm en durch den
besonders leicht äßigen Reinig Die „Monarka“-A
• Product image, approx. ¼ page (jpg, pdf with 300 dpi)
. Das Biofiltermat ungsintervalle ußenfilter sind
damit lediglich erial im Haup So sorgen hochw absol ute Qualitätspro
halb-jährlich tfilter muß ertige ABS-K dukte.
nahmefällen kontrolliert und Keramikachse unsts toffe, ein
gereinigt werde nur noch in Aus- und -führung Impeller mit
einfachen Unterb n. Auch sind für Langlebigk sowie eine solide
ringung von die Vorfilter eit und einen Verar beitung
• Company/product information, approx. ¼ page
Filtermateria zur der Monarka ruhigen Lauf.
lith sowie Nitrat- lien wie Torf, wahlweise mit Angeboten wird
oder Phosphatbin Zeo- 700 l/h Filterle
einzeln mit Filtern der geeignet Vorfilter sowie istung und einem
anderer Herste – damit auch mit 1.100 l/h
ller verwendbar – jeweils mit Filterle istung und zwei
. Filtermateria Vorfiltern
lien bestückt.
(Heading max. 50 characters; 1100 characters of text for the presentation;
sind exklusiv Alle Wave-Produ
bei amtra erhält kte
lich.
190 characters prize draw description, incl. of spaces respectively) Die Umzug-S
nach Verfügba
ets werden nach
rkeit
Einsende schluss
Verlagsmitarbeiter durch die Firma amtra unter den Einsende
GmbH, Dinkelsbü rn verlost.
Mitm ache n ist
Send en Sie eine
ganz einf ach:
pet-G ewinnspie E-Mail mit Ihrer Anschrift
von der Teilnahm und Mitarbeiter der amtra hl. Der Rechtswe Auslieferung erfolgt
The prize draw in each issue is staged with just one exclusive sponsor.
e ausgeschlossen. GmbH sowie
gewerbliche
g ist ausgesch l@daehne.de an
Gewinnspielanbietelossen.
r sind Sie an der Verlo und schon nehm
sung teil. en
Einsendeschlus
s ist der 31.10
.2010
Special advertising formats
Example:
L-advert
Got an idea for an unusual advertising format?
across spine
Want your ad to be even more striking?
Then talk to us. We work with you to realise advertising formats that attract greater
attention. No matter whether they’re island advertisements, L-adverts, round adverts,
adverts with punched-out parts, fold-out pages, magazine banderoles – there’s a host
of possibilities!
We’ll turn your ideas into reality, to make your advertising even more noticeable.
all prices exclusive of VAT.Media Information
Cover flap advertisements
Cover flap advertisements are placed on additional fold-out pages on the cover:
Cover 1 € 3 863.–
½ page inside left cover flap (1/2 cover) Cover 1
Cover 2 € 5 795.–
1/1 page (over gutter margin) inside left cover flap
(1/2 cover) and left half side cover Cover 2
Cover Spezial € 6 276.–
2 columns/187 mm high below the magazine logo outside the left Cover Special
cover flap (1/2 cover) + ½ page on the same cover flap inside
Cover XXL € 10 742.–
The complete cover flaps to the right
Inside is a 2/1 page ad over gutter margin Cover XXL
Cover Gate € 10 394.–
2 cover flaps (1/2 cover to the left and ½ cover to the right)
with an 2/1 page ad over both gutter margins
Cover Gate
Media Information
Procedures and specifications for
the supply of advertising material
All data must be supplied as print quality PDF/X-1a, PDF/X-3 or Please utilise the following procedure for naming your file
PDF/X-4. Please also ensure that Abbreviation* of publication title + issue number + name of advertiser
• all colours are created as CMYK or desired special colours; e.g.: diy9-10Miller.pdf
• all directly processable images and graphics are encapsulated;
• all type fonts used are encapsulated; *Abbreviations:
• images are stored exclusively in bitmap, grey-scale or CMYK mode diy = diy Fachmagazin; DIN = DIY International; HF = Holzforum;
with profile ISOcoated v2 for sheed offset (maximum application of pet = pet Fachmagazin; PWW = PET worldwide; AQ = Aquaristik;
colours: 300 %). By no means may “indexed” colours, RGB or other Car = Caridina; GT = Garten & Teich
modes or profiles be used. Image format either JPG, TIFF or EPS.
• you provide a reliable colour printout of the data, since we have no Data by data carrier
other way of checking the accuracy of the proof. Use can be made of any current data carrier.
We can not guarantee correct reproduction unless we receive your You’ll find information on add sizes and technical specifications for
colour printout before the copy closing date. This is particularly loose inserts, bound inserts, tip-on cards and product samples on
important for colour reproduction. the internet at www.daehne.com/media-info
Data transfer by E-mail
Such files should not exceed 20 MB in size. E-mail: copy@daehne.com
Big size data files
Use the service www.wetransfer.com for data files with more than 20
MB. The service is free of charge.Your Dähne advertising team
Advertising manager Advertising sales Advertising sales Advertising sales Advertising administration Benelux/Scandinavia
Thomas Heinen diy Fachmagazin, pet Fachmagazin, Aquaristik, Caridina, Manuel Weber Lothar Wittich
t.heinen@daehne.de DIY International, PET worldwide, Garten & Teich m.weber@daehne.de Wittich Verlagsvertretung
Phone +49/7243/575-106 Holzforum, diyonline.de, petonline.de, Kathi Rumi Phone +49/7243/575-106 Phone +49/54 07/81 63 22
diyinternational.com, petworldwide.net k.rumi@daehne.de Fax +49/54 07/89 83 20
holzforum-online.de, Patricia Bader Phone: +49/63 51/9 99 99 77 l.wittich@daehne.com
André Petras p.bader@daehne.de
a.petras@daehne.de Phone +49/7243/575-104
Phone: +49/7243/575-107
The advertising agent for your country:
USA/Canada/UK/Ireland France/Portugal Italy/Spain Poland China Taiwan
Marie-Ann Vonstein Martine Kilias Gloria Oddone Andrzej Ceglarek Hannah Lee Joy Wang
Wittich Verlagsvertretung Wittich Verlagsvertretung Wittich Verlagsvertretung PET Media ACE Marketing Inc. Infotrade Media Co., Ltd.
Phone +49/2381/9 05 64 91 Phone +49/541/1 50 51 97 Phone +49/541/6 00 52 08 Phone +48/71/723 41 72 73 Phone +86/755/83 98 56 67 No. 508, Sec. 3,
Fax +49/2381/9 05 64 91 Fax +49/541/7 70 31 76 Fax +49/541/6 00 52 09 andrzej@e-pets.eu hannahlee@acemarketing.com.cn Wen Hsin Rd., Situn Dist.
m.vonstein@daehne.com m.kilias@daehne.com g.oddone@daehne.com Taichung 40753, Taiwan
Phone +886/4/23 13 21 89 #206
Fax +886/4/23 13 32 39
service@trade-eye.comYou can also read
