2018 MEDIA KIT - Charlotte Parent
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2018 MEDIA KIT
WHY ADVERTISE IN
Charlotte Parent?
For over 30 years, Charlotte Parent magazine has been the parenting
resource for families living in the metro-Charlotte area and a powerful
business partner. We reach over 200,000 Charlotte parents every
month through our magazine, annual guides, website, social media,
e-newslettters, events and more.
REACH
From Ballantyne to Lake Norman and everywhere in between, Charlotte Parent
magazine is found in highly visible family-centered locations including Harris Teeters,
daycare centers, dance and gymnastics studios, public and private schools, hospitals and
pediatrician offices, public libraries and YMCAs. We reach further with our dedication
7
to community events and partnerships with local charities. And through our digital
editions, we connect with even more moms online and on-the-go, where they need us
most.
QUALITY CONTENT
Charlotte Parent magazine is the only We’ve won numerous awards for our editorial and design excellence over the past three
local parenting publication that is decades and continue bringing home awards each year because our editorial and design
a member of the Parenting Media teams are committed to bringing the very best to our audience.
Association (PMA). Our membership
in this prestigious organization ADVERTISERS
guarantees that we meet PMA’s
As a trusted member of the Charlotte community, we build strong relationships with
quality of standards regarding
the best and brightest – from Fortune 500 businesses to local entrepreneurs – who want
editorial content, design and
advertising. to be a part of the fabric of family life in Charlotte. By aligning your brand with us, you
are placing yourself in the company of the top local products and services available for
families. Join our family of advertisers and associate your business with the #1 parenting
magazine in the market.
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
// BRAND POWER
Our
investment in
READERSHIP
104,897
audited print
readership WEBSITE 68,417
unique visitors
relevant content, per month
technology, and
digital delivery
of our monthly
magazines and
E-NEWS-
216,774
annual publications LETTERS TOTAL MONTHLY
means the number AUDIENCE EVENTS 500
expected
of affluent, educated, 15,846 attendees
subscribers
influential parents
that we reach grows
every day. SOCIAL 27,114
followers
MEDIA
SOURCE: GOOGLE ANALYTICS, CVC AUDIT
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
// OUR READERS
89% 11%
FEMALE MALE
AVERAGE HOUSEHOLD INCOME
$121,059
% OF OUR READERS 41% AGES 4-7
who have children ages
51%
21%
38% AGES 13-18
32%
65% 36%
AGES 35-44 21%
AGES 8-12 AGES 0-3
of our readers are
READER AGES 45-54
90% COLLEGE EDUCATED
working professionals AGES
6% 17% COMPLETED A
MASTER’S DEGREE OR HIGHER
AGES 55+
22%
AGES 21-34
SOURCE: 2017 MEDIA AUDIT AND 2016 PARENT READER SURVEY
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
// BUYING POWER
As the CEO of the household, More than half of our readers plan to make
our readers make and these purchases in the next 12 months:
influence daily purchasing •
•
Women’s apparel
Children’s apparel
decisions large and small. •
•
Men’s apparel
Automobile Accessories (tires, brakes, service)
They are women. They are • Vacations/Travel
• Education/Classes
moms. They have incredible • Tax Services
• Health Club/Exercise Classes
buying power. • Dining & Entertainment
• Furniture
Our affluent and influential
SOURCE: 2016 MEDIA AUDIT
73%
OF HOUSEHOLD
readers are loyal and engaged. COMSUMPTION IS
They are college-educated, 75% CONTROLLED OR
INFLUENCED BY WOMEN.
OF OUR READERS (CATALYST)
stay-at-home moms as well FREQUENTLY PURCHASE
as working professionals who PRODUCTS OR SERVICES FROM
ADS SEEN IN CHARLOTTE WOMEN ACCOUNT FOR
manage a household and full PARENT.
85% OF ALL CONSUMER
PURCHASES, FROM
family life. AUTOS TO HEALTH CARE.
(SHE-CONOMY.COM)
WOMEN HAVE A MULTIPLIER EFFECT—THEY ARE MULTIPLE
MARKETS IN ONE. WOMEN SERVE AS PRIMARY CAREGIVERS
FOR CHILDREN AND THE ELDERLY IN VIRTUALLY EVERY
SOCIETY IN THE WORLD. (FORBES.COM)
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
// CIRCULATION + DISTRIBUTION
Our award-winning 42%
monthly magazine
can be picked up
in more than 800
locations in the
Charlotte-metro
region. 21%
14%
Circulation: 35,000 9% 8%
Audited Readership: 104,897 5%
DISTRIBUTION BREAKDOWN
We take our distribution seriously. ENTERTAINMENT // libraries + venues
Our distribution is audited by Circulation Verification Council, RETAIL // retail + grocery
a third-party audit company specializing in community HEALTH // doctors, therapists + hospitals
newspapers and magazines. Media decision-makers know
EDUCATION // schools, daycares + tutors
CVC is an impartial and trusted source for information
ACTIVITIES // YMCA + rec centers
regarding market penetration and readership.
OTHER // realtors + family services
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
2018 PLANNING CALENDAR
SPECIAL ADVERTISING
DEADLINE EDITORIAL
SECTIONS
Healthy Families +
JANUARY Dec. 1
Sports
FEBRUARY Jan. 5 Summer Camps + Sports
MARCH Feb. 6 Family Travel Travel Profiles
APRIL March 6 Food + Fitness
Babies + Toddler
MAY April 5
Readers’ Favorites
GPS April 24 Navigating Charlotte-area family life
Summer Fun +
JUNE/JULY May 15
Birthday Parties
AUGUST July 5 Back to School
SEPTEMBER Aug. 4 Work-Life Balance 2017- 2018
FREE
SCH
CH OOL
Is it timO IC E S
e to ma GAINI
a ch ke How artsNG STEAM
ange? are enha
OCTOBER
STEM progncing
rams
6 REASO
Sept. 5 Fall Fun/Halloween TO CONSNS
PRIVAT IDER
E SCHOO
L
105 ED
UCATI
RESOU ON
Priv ate,
Pub
RCES
Cha rter lic and
Scho ols
The definitive guide to local schools
EDUCATION GUIDE Sept. 25
and academic resources
A PUBLIC
ATION
OF
Family Togetherness +
NOVEMBER Oct. 5
Holidays
Hooray for the Holidays
Holiday Happenings +
DECEMBER Nov. 6
Gift Guide
Hooray for the Holidays
JANUARY 2019 Dec. 5 Healthy Families
IN EVERY ISSUE: Community News • Health & Development • Style • Education • Things to Do
214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
SIGNATURE EVENTS
Activate your company’s brand with Charlotte Parent’s signature events. We
fuse our brand and sought-after content with sponsorship opportunities
tailored to meet your marketing needs. An event sponsorship with us
is about much more than one day – it’s a sustained marketing program
supported with our print, digital and social channels.
ASK YOUR CHARLOTTE PARENT MEDIA CONSULTANT HOW YOU CAN
PARTNER WITH A SIGNATURE EVENT.
SCHOOL FAIR
Saturday, October 2018 TBD
Charlotte Parent and Charlotte magazine partner to invite
parents to the only place in Charlotte where you can meet
one-on one with the representatives of the best public and
private Charlotte-area schools — all in one place! Choosing
a school for your child is a big decision. We introduce the
best pre-K through 12 schools all in one family-fun-filled
afternoon.
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
// DIGITAL AUDIENCE
68,417
unique visitors per month
MOMS ARE
202,150 MOBILE.
MORE THAN
pageviews per month 64% OF OUR
READERS
15,846 USE MOBILE
DEVICES TO
e-newsletter subscribers
ACCESS OUR
WEBSITE.
70% 30%
FEMALE MALE
CharlotteParent.com
10%
20%
S
AG E
18-24
8%
25-34 55+
SOURCE: GOOGLE ANALYTICS AND SILVERPOP AS OF SEPT. 2017
19%
28% 45-54
35-44 14,753 6,493 2,573 2,473
facebook followers twitter followers pinterest followers instagram followers
facebook.com/cltparent twitter.com/charlotteparent pinterest.com/charlotteparent instagram.com/charlotteparent
SOURCE: QUANTCAST
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com
DIGITAL ADS
leaderboard 728 x 90
Charlotteparent.com website advertising gets you in front
of the most loyal parent audience in Charlotte. We connect
you to users actively seeking information on area schools,
medium
rectangle camps, travel ideas and things to do in Charlotte with kids.
300 x 250
• The run-of-site display ads are sold on a flat fee basis, per month
• 100,000 impressions guaranteed per month
AD UNITS: 728x90 • 300x250 • 300x600 • 300x50 Mobile
mobile ad: 300 x 50
large
rectangle
300 x 600
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.comENHANCED DIGITAL LISTINGS
PREMIUM DIRECTORY LISTINGS
Our guides and directories at CharlotteParent.com
are one of the top reasons parents visit our website.
Get your business in front of a targeted audience
and build SEO at the same time.
LISTING PACKAGE:
• One year program
• Enhanced listing page that includes photos,
company description and logo, links to business
website, video and more
• Premium positioning within directory search results
FEATURED CALENDAR EVENT
Our calendar is the most visited page on CharlotteParent.com and the top local
resource for daily things to do with kids in Charlotte. Your event or activity will
rise above the rest as a Featured Calendar Event.
CALENDAR PACKAGE:
• Exclusive placement at the top of the events calendar on the day of the event
• An event landing page including an image, map, live hyperlink and event text
• Two event posts on Charlotte Parent’s social media feeds during the week
leading up to the event date
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.comEMAIL MARKETING
Our rapidly growing newsletters offer subscribers
helpful parenting tips and advice on things to
do with kids of all ages in Charlotte. Deliver your
message or special offer directly to the inboxes of a
leaderboard 640x120 niche, opt-in audience.
double EXCLUSIVE DEDICATED E-BLASTS (SPONSORED NEWSLETTER)
tile ad • Send a unique message to our subscribers where your brand has 100%
ownership of the email message and content
160 x 300 • Email must feature an special offer or timely event with a strong call to action
• Sold at a flat rate, per send - reach up to 15,500 subscribers
• Limited inventory, dates based on availability
tile ad
160 x 150 E-NEWSLETTER DISPLAY ADS:
• Present your brand along with hyper-local, curated content
• Sold weekly, at a flat rate, per e-newsletter
• Available ad sizes: Leaderboard (640x120), double tile ad (160x300), tile ad
(160x150)
• Two e-newsletter options
e-newsletter title description distribution
FYI Helpful tips, links to parenting stories 13,926 subscribers
and our best features in print and web, monthly on first Tuesday
plus exclusive contests and offers.
Family Fun Planner A weekly newsletter with editors’ picks 14,591 subscribers
of weekend calendar events. For families weekly on Thursday
and children of all ages.
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.comDIGITAL SPONSORED CONTENT
We have the ability to produce authentic and
inspiring content that allows your business to
publish on our site through native advertising.
SPONSORED CONTENT PACKAGE:
• 1-month campaign
• 1 article produced by Charlotte Parent’s in-house content team
• 1 dedicated article page (advertiser owns display advertising on page)
• Advertiser can provide up to 50 words for a company profile and
link. This information will appear on the bottom of dedicated
advertiser page, below the article.
• 2-week placement on Charlotte Parent’s home page feed (includes title,
image, business name) and within the “Partner Content” feed - this appears
on the right rail and runs sitewide; 100,000 impressions guaranteed.
• Additional site placement for 1 month within one of the featured website
sections (Things to Do, Travel, etc.)
• 1 social push (posted once on Facebook and Twitter); content is labeled as
“sponsored” and advertiser is tagged.
• Additional content syndication within 1 weekly e-newsletter
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.comSEASONAL STORY SPONSOR
Be the exclusive sponsor on some of our
most visited special web pages of the year.
Examples include area Pumpkin Picking
guides, Easter Egg Hunt roundups, Summer
Outdoor Concert lists and more.
PACKAGE DETAILS:
• One month program
• Exclusive article sponsorship with business name, logo and
business link at the top of the article landing page
• Leaderboard display ad placement on the article page
• One run-of-site ad (300x600) to run for one month, timed with
the release of the article
• Sponsorship sold on a monthly basis at a flat fee
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.comCONTEST PACKAGE
Win a trip to Promote your brand and grow your email database through an interactive
Biltmore
contest. Our monthly contest package allows you to reach our engaged
audience through print, website, social and e-newsletter placements.
PACKAGE DETAILS:
• 1 full page ad in one one issue of Charlotte Parent
magazine promoting the contest and your business (Ad
designed by in-house team)
• 1 dedicated web page promoting the sponsor and contest.
Page can include image gallery and video from sponsor.
Win a two-night getaway
to the Biltmore Estate in • Contest hosted through Charlotte Parent’s contest platform
Asheville, North Carolina
Set on 8,000 acres in the Blue Ridge
Mountains, the Village Hotel is the
• 2 run-of-site display ads featuring the destination and
perfect home base to explore the
Biltmore Estate. An easy stroll from
contest on CharlotteParent.com (728x90 and 300x250)
your guest room takes you to outdoor
activities, the Winery, shopping, and the
restaurants of Antler Hill. A seasonal • 1 dedicated e-blast to the entire Charlotte Parent
outdoor pool, fitness center and casual
dining is offered at the hotel. Guests subscriber list (min 15,000 subscribers) promoting the
also have access to The Spa Biltmore
in The Inn on Biltmore Estate.
contest and sponsor
Prize includes: • 2 e-newsletters mentions - promoting contest and sponsor
• Two-night bed & breakfast package
for a family of four at the Village
Hotel on Biltmore Estate
during the month of the contest
• Deluxe room with one king or two double beds
• Length of stay admission to Biltmore House for four people
• Audio Guide for the Biltmore House for four people • 9 social posts on Facebook (14k followers), Twitter (6.5k
• Biltmore Souvenir Guidebook per family
• Complimentary estate shuttle service followers) and Instagram (2.5k followers). 4 posts on
• Breakfast daily at Village Social for four people
Facebook, 4 posts on twitter and 1 on Instagram.
Enter to Win • Charlotte Parent will provide the sponsor with all email
July 26-August 23 at CharlotteParent.com/biltmore
addresses collected during the contest promotion period.
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com2018 DIGITAL SPECS + REQUIREMENTS
DIGITAL ADS: EMAIL MARKETING:
leaderboard 728 x 90
• SPECS: • SPECS:
• 728x90 (leaderboard) • 640x120 (leaderboard)
• 300x50 (mobile leaderboard) • 160x300 (double tile)
• 300x600 (large rectangle) • 160x150 (tile ad)
• 300x250 (medium rectangle) • SUPPORTED AD TYPES: JPG or PNG
• SUPPORTED AD TYPES: • RESOLUTION: 72 dpi
• Static Ads: JPG, PNG • PLEASE PROVIDE: URL for ad
• Animated Ads: GIF
• RESOLUTION: 72 dpi, Max File Size: DEDICATED E-BLAST:
medium 40KB for static/1MB for GIF • SPECS: 600x800 (JPG or PNG, 72 dpi)
rectangle • PLEASE PROVIDE: URL with artwork • COPY: 100 words max (text file)
300 x 250 • PLEASE PROVIDE:
SPONSORED DIGITAL CONTENT: • URLs for copy/ad
• LOGO: high resolution JPG • Subject line of email
• IMAGES: 5 horizontal images, 800 px wide
• ARTICLE: Max 250 words
• PLEASE PROVIDE: URLs
• DISPLAY ADS:
• 728x90, 300x50, 300x250
SEASONAL STORY SPONSOR: leaderboard: 640x120
• LOGO: high resolution JPG
• DISPLAY ADS:
• 728x90, 300x50, 300x250 double
tile ad
160 x 300
ENHANCED LISTINGS
Premium Directory Listings
• IMAGES: Up to 5 horizontal images, tile ad
160 x 150
high resolution (min 300 px wide)
• LOGO: Must be SQUARE (200 x 200 px);
if a square logo is unavailable for your
business, a 200x200 px image can be
used in place of the logo.
• COPY: up to 150 words
large • PLEASE PROVIDE: URL
rectangle • VIDEO (optional): embedded code
300 x 250
Featured Calendar Event
• IMAGES: One horizontal image, DEADLINES: 72 HOURS FOR ‘CAMERA-READY’ AD;
high resolution (min 300px wide) 5-7 BUSINESS DAYS FOR BUILDS
• COPY: up to 150 words SEND MATERIALS TO: JULIANNE.CLUNE@MORRIS.COM
• PLEASE PROVIDE: URL
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com2018 ANNUAL PUBLICATIONS
publication distribution
GPS {Go. Play. See} GPS {Go. Play. See} is our annual guide for
navigating family life in the Charlotte region.
Distributed throughout the year at
our regular distribution drops as well
JUNE This magazine encourages parents to go as in newcomer packages at:
do more with over 500 recommendations
45,000 copies for places to play and things to do. GPS • Real estate offices
delivers the inside scoop on Charlotte-area • Relocation offices
neighborhoods and all the best family- • Corporate campuses
friendly places to eat, play and shop in our • Select special events
annual Readers’ Favorites list.
Education Guide This comprehensive guide covers private,
charter and public schools in Cabarrus,
Distributed throughout the year at our
regular distribution drops as well as:
NOVEMBER Gaston, Iredell, Lincoln, Mecklenburg, Union
and York counties. This sought-after guide • Back-to-School events
45,000 copies is also filled with thoughtful features on • Education fairs
important education issues for parents of • College fairs
FREE students from preschool to high school. • Corporate campuses
• Select special events
20 17 -20 18
OL G STEnc AM
SCHO
GAININ
ts are en
ha ing
How ar
CHmOeItoCmEakSe
ograms
STEM pr
ad type size 1x 3x 6x 10x 10+
CATION
Is it ti e? 105 EDUOURCES
RES bl ic an d full page 7.125 x 9.25
a ch a n g Pr iv at e,
Pu
Sc ho ol s
Ch ar te r
NS
6 REASO IDER full page bleed 8.875 x 11.125 $2,890 $2,635 $2,400 $2,230 $1,990
TO CONS SCHOOL
PRIVATE trim size 8.375 x 10.625
1/2 page (H) 7.125 x 4.5 $1,870 $1,600 $1,460 $1,370 $1,230
(V) 3.475 x 9.25
1/4 page 3.475 x 4.5 $1,235 $1,060 $980 $920 $830
1/8 page 3.475 x 2.187 $900 $780 $725 $690 $625
A PUB LIC
ATI ON OF 1/9 page/BD* 2.2625 x 2.875 $375 -- $295 -- $255
*Business Directory
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com2018 PRINT SPECS + REQUIREMENTS
ACCEPTED IMAGE FORMATS
• PDF, EPS, TIFF, JPEG, BMP formats are acceptable. (Adobe Acrobat 6 PDFs or newer versions AD SPECIFICATIONS
Full Page preferred.)
7.125 x 9.25 • Resolution should be 300 dpi. All files must be CMYK. (4-color process) AD TYPE SIZE (W x H, INCHES)
• All fonts should be embedded or converted to outlines, unless font files are submitted with full page 7.125 x 9.25
your creative.
full page bleed
full page bleed 8.875 x 11.125 (includes bleed)
8.875 x 11.125 ACCEPTED PROGRAM FILES trim size (8.375 x 10.625)
document trim size: • Adobe InDesign CS6 or earlier.
8.375 x10.625
• Photoshop CS6 or earlier. All files must be CMYK.
1/2 page (H) 7.125 x 4.5
• Adobe Illustrator CS6 or earlier. Convert type to outlines or supply fonts. All files must be CMYK. 1/2 page (V) 3.475 x 9.25
1/3 page (H) 7.125 x 2.95
COVER & INTERIOR ADS
Cover ads are printed on enamel coated paper. Materials should be provided at 240 line 1/3 page (V) 3.475 x 6.093
screen and 300 dpi. Interior ads are printed on newsprint and should be 240 line screen. 1/4 page 3.475 x 4.5
1/8
1/2 V
3.475 x 2.187
COLOR: CMYK 1/6 page 3.475 x 2.95
3.475 x 9.25
1/8
All color must be composed of only CMYK variables. We print using 4-color process 1/8 page 3.475 x 2.187
therefore cannot print any spot colors. Please convert your spot colors to CMYK to ensure
3.475 x 2.187
the closest possible match. business directory (6x min.)
BLACK-AND-WHITE ADS 1/9 page 2.2625 x 2.875
1/2 H 1/4 Black-and-white (grayscale mode) ads must be built using black ink only. Printing will
7.125 x 4.5 3.475 x 4.5 appear muddy when color is in the ad. Check all logos, art, photos, etc. to be certain they
have been stripped of any color (RGB, CMYK, or Spot) and are grayscale only.
TOTAL INK DENSITY
Total Ink Density is the amount of ink allowed to accumulate in a given area. This limit WE ARE NOT
should not be higher than 240%. Dark reproduction and smudging may occur if the limit is RESPONSIBLE FOR
set higher. THE REPRODUCTION
1/6
3.475 x 2.95 QUALITY OF ADS
SMALL TEXT
1/3 V To preserve legibility, small type (smaller than 10 pt.) should not be composed of multiple
RECEIVED THAT DO NOT
3.475 x 6.093 colors. Small text also should not be reversed on a four-color or black background. Serif CONFORM TO OUR
1/6 fonts are not recommended for 10 pt. type or smaller. SPECIFICATIONS.
3.475 x 2.95
BLEEDS
Bleeds are available for full-page ads only. Check with your account representative for specs.
1/3 H
7.125 x 2.95
Email ad materials and camera ready ads directly to your sales rep or julianne.clune@morris.com
Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.comGET IN TOUCH: Call 704-344-1980 or email advertising@charlotteparent.com.
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