2021 ADVERTISING PROSPECTUS - Occupational Therapy ...
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ADVERTISING
PROSPECTUS
2021
INTRODUCTION AND WELCOME
About Occupational Therapy Australia
Occupational Therapy Australia (OTA) is the peak professional body
representing the interests of occupational therapists across the
country. Occupational Therapy Australia strives to ensure that
members consistently receive quality, responsive services that add
significant value to their careers.
T
he Association supports, promotes, and TAS
NT
represents the profession of occupational 1.2%
therapy as a key component of the allied 0.6%
ACT
health sector in Australia. International
1.4%
OTA is a national organisation that comprises all 0.4%
states and territories, with a membership of over
11,800 individual occupational therapists and
occupational therapy students.
The majority of members are located in Victoria, SA
New South Wales, and Queensland (see Figure 1 7.6%
below).
NSW WA
For more information about Occupational 9.6%
Therapy Australia, visit www.otaus.com.au.
29%
QLD
24%
VIC
26%
Figure 1: Membership of Occupational Therapy Australia by
State/Territory as at Dec 2020
CONNECT WITH US
facebook.com/otaust twitter.com/otaust linkedin.com/company/ instagram.com/otaust
occupational-therapy-
australia
2 WWW.OTAUS.COM.AU
INTRODUCTION AND WELCOME
Welcome from OTA’s CEO
It is with great pleasure that I welcome you to Occupational Therapy
Australia’s 2021 Advertising Prospectus, encompassing our array of
platforms and placements to support your organisation.
Samantha Hunter
O
ur association and our profession are to speak with you further about your unique We are keen to forge long term, mutually
strengthened through the needs and design a package which best beneficial partnerships with you. Through
partnerships we form and the ideas suits your marketing aims. our Head of Events and Business
we share to enrich occupational therapists. Development and our broader team, know
Occupational Therapy Australia has set itself
I invite you to explore the targeted that we remain committed to service
a broad strategic path to strengthen our
placements through which we can highlight excellence.
national identity, ensure excellence in the
your solutions to thousands of engaged
standards of practice of our members, and We look forward to supporting you.
occupational therapists across Australia.
engage with many diverse key stakeholders
Samantha Hunter
The enclosed opportunities provide your to raise our profile. But perhaps most
Chief Executive Officer
company with a range of ways in which its importantly, we exist to enhance the quality
Occupational Therapy Australia
profile and brand can be enhanced. While of services occupational therapists provide
these have been designed to showcase to their communities.
opportunities in a simple way, we are eager
Invitation to Support
Message from OTA's Head of National Conferences,
CPD Events and Business Development
We have developed an advertising program that offers you the
Rebecca Meyer
opportunity to deliver your message to the occupational therapy
community by leveraging the reach of the Association as the peak
body representing occupational therapists across the country.
P
artnering with Occupational Therapy Together we will utilise Occupational Therapy
Australia allows your organisation to Australia’s existing marketing channels and Bookings and Enquiries
illustrate your support of the profession provide measurable outcomes for both parties, Our Conference, Events and Business
as a key element of the allied health through sponsorship, advertising programs Development team are available to
workforce in Australia. Working in and the delivery of information to members. answer any questions or queries you
collaboration, you’ll benefit from might have about partnering with
In the following pages I invite you to explore
Occupational Therapy Australia’s Occupational Therapy Australia to meet
an outline of each of these opportunities.
understanding of and reputation within the marketing needs of your business.
Occupational Therapy Australia is keen to work
the occupational therapy market. We look forward to working with you to
closely with you to tailor an advertising
help promote your business.
As a supporter of Occupational Therapy program that will suit the budget and
Australia, your organisation will gain ongoing objectives of your organisation. Contact: Emelia Hinge
Email: emelia.hinge@otaus.com.au
access to our extensive national membership Rebecca Meyer Phone: 1300 682 878
through a program of quality marketing and Head of National Conferences, CPD Events Mobile: 0451 807 647
communication activities. and Business Development
2021 ADVERTISING PROSPECTUS 3
INTRODUCTION AND WELCOME
About Occupational Therapists
O
ccupational therapists are occupy time and bring meaning and Occupational therapists work in
qualified health professionals purpose to life. partnership with their clients to identify
who work with people of all goals and strategies to support people
OTs as they are often called, may work
ages and from all walks of life, to to engage in the occupations and
with clients who have an impairment of
enable them to participate in the activities that are important to them.
their body owing to an illness,
everyday occupations and activities These strategies can include altering
developmental deficit and/or physical
the way a person does an occupation
that they want, need, or are expected and psychological condition.
or activity, recommending appropriate
to do. OTs also work with people who may not assistive technologies, modifying the
In occupational therapy, have a health condition but who are environment, and implementing
occupations refer to the everyday restricted in their participation or who health promotion, community develop
activities that people do as individuals, are socially excluded owing to their and education approaches.
membership of social or cultural
in families and with communities to
minority groups.
4 WWW.OTAUS.COM.AU
INTRODUCTION AND WELCOME
increase in number
Occupational Therapy Practice In Australia
of registered occupational
therapists compared to 20
15%
O
ccupational Therapy Australia
is a member organisation of Following is a snapshot of the Occupational Therapy workforce in Australia.
e OT workforce the World Federation of This information is based on national registration data (Sept 2020) from the
15
91%
is 23,507 Therapists (WFOT) and
tising Occupational Occupational Therapy Board of Australia.
ber 2020)
is committed to providing a voice for
the occupational therapy profession increase in number
50% o
15% increase in nu
15%
in Australia at all levels of government
and throughout the broader allied
of OTs in Australia are female
The size ofof registered
the OT workforce
currently practising
(September 2020)
is
occupational
23,507
therapists compared to less
of2018/19
registered
health network.
OTs representation increase in number therapists com
15%
The size of the OT workforce
91%
currently practising is 23,507
The Association strives to ensure that of OTs in A
of the allied health
(September 2020)
of registered
increase inoccupational
number 50% of OTs are aged
members consistently receive quality,
15% 3% OTs representation
The size of the OT workforce less than 35 years
therapists ofcompared
of registered occupational
OTs in Australia to 2018/19
are female of the allied health
workforce in Australia
responsive services that add
91%
currently practising is 23,507
significant value to their careers, and 3% OTs representation
(September allied healththerapists compared to 2018/19
2020)
of the
workforce in Australia
The size of the OT workforce workforce in Australia
to the profession as a whole.
3% 91%
currently practising is 23,507
The size of the OT workforce
91%
currently practising is 23,507
(September 2020)
The organisation is a valuable
(September 2020)
of
50%OTs in
ofAustralia
OTs are areaged
female
OTs representation 50% of OTs are aged
resource for media, corporate less
of OTs inof
of OTs in Australia the
are allied
female
Australia health
are female
lessthan 35years
than 35 years
organisations, and other industry
3% OTs representation
of 3%
groups seeking information
OTs representation
and health
the allied of the allied health
workforce inQualifications
Australia
workforce in Australia
comment on issues relevant
workforceto the
in Australia
field of occupational therapy. To become an OT, TAS individuals 25.81% can study at one of 22 universities
VIC
1.42%
WA
in Australia and participate in either13.73% a four-year
No PPP undergraduate degree
1.43% TAS
VIC
25.81%
or a two-year graduate 7.70%entry degree program.
SA
1.42%
WA
ACT 13.73%
1.69%
VIC
TAS
1.42%
VIC
25.81%
WA
QLD
19.77%
NT
0.84%
" NSW
27.62%
VIC
SA
7.70%
QLD
19.77% NSW
27.62%
TAS TAS 25.81% VIC
25.81% SA
13.73%
TAS
No PPP
1.43% 25.81%
1.42% 1.42% 7.70%
WA WA
13.73%
1.42%
ACT
The Association
WA strives
NT
No PPP 13.73% 0.84%
No PPP
SA
13.73% 1.43%
1.69%
No PPPSA to ensure that members
1.43%
2020
7.70%
QLD
1.43%7.70%
SA
19.77% NSW
27.62% ACT consistently receive quality,
National 1.69% ACT
7.70%
Breakdown
QLD
responsive services 1.69% that
19.77% NT NSW
of Registered OTs 0.84%27.62% ACT QLD
19.77%
addNSW significant value to
"
1.69% their careers, and to the
in Australia 27.62%
QLD
NT
profession as a whole.
19.77% 0.84% NSW
NT
27.62% 0.84%
NT
0.84%
2021 ADVERTISING PROSPECTUS 5
O P P O RT U N I T I E S AT A G L A N C E
OPPORTUNITIES AT A GLANCE
DIGITAL ADVERTISING
Website
• OTA Website Banner 07
• OTA Website Display Advertisement 08
• OT Job Advertisement 09
• Classified Advertisement 10
• Research Study Promotion 10
OTA E-Newsletters
• OT Today: Display Advertisement 11
• CPD Bulletin: CPD Event Display Advertisement 12
• OT Jobs Bulletin: OT Job Advertisement & Classifieds refer page 9
PRINT ADVERTISING
Connections Magazine
• Display Advertisement 13
• Insert Flyer Advertisement 14
• Advertorial Opportunities 15
CPD & CONFERENCE EVENTS 16
• Guidelines, Payment and Booking
Terms and Conditions 17
• Booking Form 18
FOR MORE INFORMATION ON ADVERTISING
OPPORTUNITIES AND TO BOOK
Please contact Emelia Hinge, Industry Engagement via
emelia.hinge@otaus.com.au or phone 0451 807 647
Please complete the booking form on pages 18 and 19
6 WWW.OTAUS.COM.AU
DIGITAL ADVERTISING
DIGITAL ADVERTISING OPPORTUNITIES
www.otaus.com.au – Association Website
otaus.com.au is the information portal for members
of Occupational Therapy Australia (OTA).
The website provides clinical and practice management
information to support the professional and personal
development needs of Occupational Therapists.
28,000+
28,000+
usersusers
generate
generate UsersUsers
spend
spend
an average
an average
150,000+
150,000+
pagepage of 2.37
of 2.37
minutes
minutes
on the
on the
views
views
per month
per month site per
sitesession
per session
OTA Website Banner
Website banners display at the bottom of all Prices:
Duration Price (per month)
content pages of the OTA website. Your ad can
One month (30 days) $355
be linked through to your nominated URL.
Three months (90 consecutive days) $330
Six months (180 consecutive days) $305
Specifications:
• Each banner ad measures 560 pixels (W) x 240 pixels (H)
• Banner can be provided as a .jpeg .gif or .png
• Any text used in banners should be clearly legible at 100%
Submission:
• Please indicate on the booking form your preferred dates for
advertising and preferred URL
YOUR YOUR • Submit content to: advertising@otaus.com.au at least 3
AD HERE AD HERE business days prior to advertising date
• Where advertising in multiple issues is booked the advertising
will appear in consecutive issues. The same artwork will be
used unless otherwise specified.
Reporting:
• OTA will provide analytics to the advertiser within 7 days of
the advertising expiry date. Analytics include the click-
through rate and number of impressions.
2021 ADVERTISING PROSPECTUS 7
DIGITAL ADVERTISING
OTA Website Display Advertisement
Website display ads appear under the left-hand menu of all the content pages
of the OTA website. Your ad can be linked through to your nominated URL.
Prices:
Duration Price (per month)
One month (30 days) $300
Three months (90 consecutive days) $279
Six months (180 consecutive days) $255
Specifications:
• Each display ad measures 360 pixels (W) x 290 pixels (H)
• Banner can be provided as a .jpeg .gif or .png
• Any text used in banners should be clearly legible at 100%
Submission:
YOUR • Please indicate on the booking form your preferred dates
AD for advertising & URL
HERE • Submit content to: advertising@otaus.com.au at least
3 business days prior to advertising date
• Where advertising in multiple issues is booked the
advertising will appear in consecutive issues. The same
artwork will be used unless otherwise specified.
Reporting:
• OTA will provide analytics to the advertiser within 7 days
of the advertising expiry date. Analytics include the
click-through rate and number of impressions.
Looking To Grow Your Team?
Do you need to recruit
occupational therapists?
Target your audience by advertising on OTA’s
Classifieds and Jobs page or in OTA’s monthly OT
Jobs Board eNewsletter. YOUR AD HERE
Looking For a Change? YOUR AD HERE
Are you looking for a new
role or a new location?
Explore OTA’s Classifieds & Jobs page, sharing
opportunities for OTs across the country.
otaus.com.au/classifieds
8 WWW.OTAUS.COM.AU
DIGITAL ADVERTISING
OT Job Advertisement & OT Jobs Bulletin
www.otaus.com.au/classifieds
Do you need to recruit Occupational Therapists?
YO U R
Target your audience by advertising with OTA. AD H ER E
OTA’s Jobs Board can be found via www.otaus.com.au/classifieds and
shares opportunities for OTs across the country and internationally. YO U R
AD H ER E
Our monthly OT Job Bulletin reaches over 8,000 occupational
therapists and occupational therapy students. Upgrade
YO U R
your advertisement to be featured in the monthly bulletin.
AD H ER E
OT Jobs Bulletin
Prices: Submissions:
Duration Price • Please indicate on the booking form your preferred
dates for advertising the proposed job
Jobs Board (30 days) $295
• Submit Job Board content to
Jobs Board (30 days) + Featured ad in Jobs $395
advertising@otaus.com.au at least 3 days prior
Board eNewsletter
to advertising date
Specifications: • Bookings and artwork submissions are due by the
• Full job ad in word format (up to 800 words) second Tuesday of the month
• An extra 100-word summary (to be featured on main classified • Distribution of the OT Jobs Bulletin content occurs
and jobs page) on the third Tuesday of each month
• URL to link back to main website or employment opportunity OT Jobs Bulletin
• Company logo supplied as a .jpeg .gif or .png 2021 Content Due Distributed
• Contact details for applicants Jan 12-Jan 19-Jan
• Closing date for applications Feb 9-Feb 16-Feb
• Location of employment (state, national, international) Mar 9-Mar 16-Mar
Apr 13-Apr 20-Apr
May 11-May 18-May
Jun 8-Jun 15-Jun
Jul 13-Jul 20-Jul
Aug 10-Aug 17-Aug
Sep 14-Sep 21-Sep
Oct 12-Oct 19-Oct
YOUR JOB AD HERE Nov 9-Nov 16-Nov
Dec 14-Dec 21-Dec
Reporting:
• Occupational Therapy Australia will provide analytics to
the advertiser within 7 days of the advertising expiry
YOUR JOB AD HERE date. Analytics include the click-through rate and
number of impressions.
2021 ADVERTISING PROSPECTUS 9
DIGITAL ADVERTISING
Classified Advertisement
www.otaus.com.au/classifieds
Do you have a room to rent, equipment to sell?
Price:
Duration Price (per month)
One month (30 days) $250
Classifieds Board (30 days) + Featured ad in classified $295
section of the OT Jobs Bulletin
Specifications: Submissions:
• Full ad specification in word • Please indicate on the booking form
format (up to 800 words) your preferred dates for advertising
• An extra 100-word summary • Submit content to:
YOUR AD HERE (to be featured on main advertising@otaus.com.au
classified page) at least 3 days prior to advertising
• URL date.
• Logo / image supplied Reporting:
as a .jpeg .gif or .png • OTA will provide analytics to the
YOUR AD HERE • Contact details advertiser within 7 days of the
advertising expiry date. Analytics
include the click-through rate and
number of impressions.
Research Study Promotion Prices:
Price
www.otaus.com.au/practice-support/ OTA Member Complimentary
research-surveys Non-member $200
Occupational Therapy Australia offers a Specifications: Submissions:
• Your study’s full title • Please advise names of all
research study promotion service via a to-be-credited-authors so their
• A small paragraph of up to
dedicated Research Survey page on the OTA 200 words including the OTA membership status can be
website. A link to this page is also included in following details checked
• Once details have been received,
our member publication OT Today, which is – Your name and/or the name
of the principle researcher then OTA's Standards and
dispatched to our membership on a fortnightly Professional Practice team will
– The name of the university with
basis nationally. which the study is affiliated
need to approve the content.
• Submit content to:
– Confirmation that your study has
advertising@otaus.com.au
received ethics approval
– A link to or the URL of the study’s Reporting:
online survey or instructions on • OTA will provide analytics to the
how members can participate advertiser within 7 days of the
advertising expiry date. Analytics
– Date that the survey closes
include the click-through rate and
number of impressions.
YOUR RESEARCH
STUDY LISTED HERE
10 WWW.OTAUS.COM.AUE-NEWSLETTER ADVERTISING
OT Today – Display Advertisement
Occupational Therapy Australia has the largest and most comprehensive occupational therapy
e-newsletter distribution in Australia. Delivered to the inboxes of over 9,000 occupational
therapists, OT Today is a bi-monthly publication that features key industry and member news,
advocacy updates, as well as keeping our readers abreast of upcoming OTA initiatives and events.
There are six advertising opportunities per edition, and your ad can be linked through to your
nominated URL.
OT Today
Prices:
2021 Content Due Distributed
Duration Price (per issue)
Issue 36 19-Jan 26-Jan
1 x issue $185
Issue 37 2-Feb 9-Feb
3 x issues $170
Issue 38 16-Feb 23-Feb
6 x issues $160
Issue 39 2-Mar 9-Mar
Issue 40 16-Mar 23-Mar Specifications:
• Each ad measures 265 pixels (W) x
Issue 41 6-Apr 13-Apr
150 pixels (H)
Issue 42 20-Apr 27-Apr
• Display Ad can be provided as a
Issue 43 4-May 11-May .jpeg .gif or .png
Issue 44 18-May 25-May • Any text used in ad should be
Issue 45 1-Jun 8-Jun clearly legible at 100%
Issue 46 15-Jun 22-Jun • Where advertising in multiple
issues is booked the advertising
Issue 47 6-Jul 13-Jul will appear in consecutive issues.
Issue 48 20-Jul 27-Jul The same artwork will be used
Issue 49 3-Aug 10-Aug unless otherwise specified.
Issue 50 17-Aug 24-Aug Submissions:
• Please indicate on the booking
Issue 51 7-Sep 14-Sep
form your preferred dates for
Issue 52 21-Sep 28-Sep advertising & URL
Issue 53 5-Oct 12-Oct • Bookings and artwork submissions
are due by the first and third
Issue 54 19-Oct 26-Oct YOUR YOUR
Tuesday of each month.
Issue 55 2-Nov 9-Nov AD HERE AD HERE
• Distribution of OT Today occurs
Issue 56 16-Nov 23-Nov on the second and fourth Tuesday
YOUR YOUR
Issue 57 7-Dec 14-Dec of each month.
AD HERE AD HERE
• Submit content to:
advertising@otaus.com.au
Reporting:
• OTA will provide analytics to the advertiser within 7 days of the advertising expiry date.
Analytics include the click-through rate and number of impressions.
2021 ADVERTISING PROSPECTUS 11E-NEWSLETTER ADVERTISING
CPD Bulletin – CPD Event Display Advertisement
Do you run training or education events for OTs?
Advertise your CPD event on OTA’s CPD Bulletin.
A monthly eNewsletter sent to all OTA members showcasing
the latest CPD opportunities. There are six advertising
opportunities in each monthly issue.
Price: Submissions:
Duration Price (per issue) • Please indicate on the booking form your
preferred dates for advertising & URL
1 issue $365
• The advertisement will be verified by
2 issues $340 Occupational Therapy Australia’s
3 issues $315 Professional Practice Advisor – Learning
and Development to ensure the
advertised event is in keeping with
Specifications: current or emerging best practices.
• Each ad measures 265 pixels (W) x
• Bookings and artwork submissions are
150 pixels (H)
due by the last Tuesday of the previous
• Banner can be provided as a .jpeg .gif month.
or .png
• Distribution of the CPD Bulletin occurs
• Any text used in ads should be clearly on the first Tuesday of each month.
legible at 100%
• Submit content to:
advertising@otaus.com.au
Reporting: CPD Bulletin
• OTA will provide analytics to the
advertiser within 7 days of the 2021 Content Due Distributed
advertising expiry date. Analytics Jan 5-Jan 12-Jan
include the click-through rate and Feb 26-Jan 2-Feb
number of impressions.
Mar 23-Feb 2-Mar
Apr 30-Mar 6-Apr
May 27-Apr 4-May
Jun 25-May 1-Jun
Jul 29-Jun 6-Jul
Aug 27-Jul 3-Aug
YOUR YOUR Sep 31-Aug 7-Sep
AD HERE AD HERE Oct 28-Sep 5-Oct
Nov 26-Oct 2-Nov
Dec 30-Nov 7-Dec
12 WWW.OTAUS.COM.AUPRINT ADVERTISING
PRINT ADVERTISING
OPPORTUNITIES Supporting people to engage in activities they find meaningful SPRING 2020 | VOL 17 ISSUE 3
Advertisement – Connections Magazine
Connections, the official member Connections is also distributed digitally to an
publication of OTA is distributed to more audience of 6,000 OTs and allied health
than 6,000 OTs, allied health professionals.
professionals and related industry
The magazine is a longform publication for
participants four times a year. A full
staff, members and partners to tell their
colour, professionally published magazine, Innovate &
Print Post Approved PP340742/00147 ISSN 1832-7605
stories. Connections is the ideal vehicle for Influence
Connections delivers articles and stories on
organisations seeking to reach occupational
industrial and professional representation Supporting the Transport Needs of Children with Disability
therapists and allied health professionals Exerting Influence in Elections and Beyond
issues and activities, CPD events and news, Exploring Occupation in a New Light through Photography
across Australia, and offers a range of
and the latest products and technologies OT WEEK 2020 POSTER
opportunities to suit every budget and
relating to all aspects of the OT profession
message.
and operating environment.
H
A B&C F G
D E I
J
Prices and Specifications:
Ad Type Artwork Dimensions 1 Issue 2 Issues 4 Issues
(price per (price per
Width (mm) Height (mm) issue) issue)
A Full page 185 240 $2,500 $2,310 $2,125
B Full page – full bleed $2,500 $2,310 $2,125
216 281
3mm bleed included (page trim size 210 × 275)
Inside Front/Back Cover *Premium Position* $2,675 $2,475 $2,275
C 216 281
3mm bleed included (page trim size 210 × 275)
D Half page – horizontal 185 124 $1,500 $1,385 $1,275
E Half page – horizontal – full bleed 216 150 $1,500 $1,385 $1,275
3mm bleed included (ad trim size 210 × 144)
F Half page – vertical 90 241 $1,500 $1,385 $1,275
G One third page – vertical 58 241 $1,000 $925 $850
H One third page – horizontal 185 80 $1,000 $925 $850
I One quarter page 90 124 $800 $725 $650
J One eighth page 90 60 $550 $495 $450
Submissions: • High resolution (300dpi) print ready CMYK pdf
Issue Booking & Artwork Due Magazine • All fonts must be embedded
Distributed • Includes 3mm bleed on full- and half-page ads (where required)
Autumn 2021 15 January 2021 1 March 2021 • Word documents will not be accepted
Winter 2021 9 April 2021 24 May 2021 Note: Occupational Therapy Australia takes no responsibility for
Spring 2021 9 July 2021 23 August 2021 advertisements containing graphics or poor resolution or that have
Summer 2021 8 October 2021 22 November 2021 not been converted to CMYK.
2021 ADVERTISING PROSPECTUS 13PRINT ADVERTISING
Insert Flyer – Connections Magazine
Stand out and be noticed with a printed flyer inserted into every print copy
of the Connections magazine with a distribution of 6,000.
Prices:
Ad Type Artwork Dimension Weight 1 Issue 2 Issues 4 Issues
(price per (price per
Max Width (mm) Max Height (mm) issue) issue)
Standard loose insert 255mm 190mm 20g $5,000 $4,625 $4,250
Specifications: Submissions:
• Inserts that are greater than the above • Please indicate on the booking form the magazine issue/s for advertising
specifications will require a custom quote • Submit copy of content to: advertising@otaus.com.au for OTA to approve content
• Advertiser to organise delivery of inserts • OTA will send delivery details for mailing house upon confirmation of booking.
sent directly to OTA’s mailing house, or
OTA can organise the printing of inserts Issue Loose Insert Delivery Due Magazine Distributed
(additional costs for printing will apply)
Autumn 2021 5 February 2021 1 March 2021
Winter 2021 20 April 2021 24 May 2021
Spring 2021 30 July 2021 23 August 2021
Summer 2021 29 October 2021 22 November 2021
Supporting all people to engage in activities they find meaningful WINTER 2020 | VOL 17 ISSUE 2
Supporting all people to engage in activities they find meaningful AUTUMN 2020 | VOL 17 ISSUE 1
Supporting all people to engage in activities they find meaningful SUMMER 2020 | VOL 17 ISSUE 4
Print Post Approved PP340742/00147 ISSN 1832-7605
Print Post Approved PP340742/00147 ISSN 1832-7605
Connect and Collaborate
Collaborating to Build Educator Capacity
Creating a Healthier Relationship with Your Mind
A Clinic for the Community, in the Community
MAKE A DIFFERENCE
Occupation Celebration Regional ,
Rural & Remote
New Online Hub for New Graduates
In Praise of Occupations
Pia’s Place: Finding Hope Through Play
Bunbury Garden Labyrinth: A Place
Print Post Approved PP340742/00147 ISSN 1832-7605
for Hope, Harmony and Community
EXPLORE THE NEW LOOK MAGA ZINE Bringing Student-led Services
to Rural Queensland
Learning from Disaster: Teaching and
Learning through the North Coast Bushfires
O T W E E K 2 0 2 0 C E L E B R AT I O N S A N D P H O TO H I G H L I G H T S
14 WWW.OTAUS.COM.AUPRINT ADVERTISING
Advertorial – Connections Magazine
Provide occupational therapists with an in-depth understanding of what
solutions your organisation provides. Advertorial articles do more than
advertise your product or service—they offer our readers an opportunity
to understand how your organisation supports their day-to-day practice.
Advertorial content gives you the opportunity to stand out and articulate
your point of difference, embedding a strong call to action.
Prices:
Price
Single page – advertorial only $1,750
Double page – advertorial page with full page advertisement $2,500
Specifications: • Ensure you (and ideally another peer) • Include a brief ‘About Us’ section
• Please confirm advertorial placement have proof-read the article so that it is at the end of the article
one month before the submission free from error • One to two sentences that offer
date • Multiple sub-headings are encouraged an overview/background of the
• Articles to run for 600 total words to help structure the article organisation
(approx.) for a one-page article • If relevant, please supply a photo or • Include references where possible
• Articles should be written for a two with captions • Superscripted numbers (i.e. Chicago
national audience, and offer learnings • If people are included, first seek their style) are the preferred style
that will be relevant beyond the permission to publish the photo • OTA reserves editorial oversight to
publication date
• Ensure photos are as high-resolution approve articles and edit for clarity
• The tone of the article should be clear, as possible (i.e. no less than 1,500 pixels
confident and approachable—think on the long side)
‘smart casual’
Submissions:
Issue Theme Submissions Due Magazine Distributed
Autumn 2021 Supporting Our Communities 15 January 2021 1 March 2021
Winter 2021 From Theory to Practice 9 April 2021 24 May 2021
Spring 2021 Brighter Futures 9 July 2021 23 August 2021
Summer 2021 This is OT 8 October 2021 22 November 2021
2021 ADVERTISING PROSPECTUS 15CPD AND CONFERENCE EVENTS
CPD & CONFERENCE EVENTS
Connect with OTs
Reach targeted areas of practice by supporting
OTA’s workshops and webinars.
To find out more, please contact:
Emelia Hinge
Industry Engagement
emelia.hinge@otaus.com.au
P: 1300 682 878 M: 0451 807 647
www.otaus.com.au/cpd
ITE
ONS&
UAL
CAIRNS CONVENTION CENTRE VIRT&E
S
QUEENSLAND www.otaus2021.com.au
23-25 JUNE 2021
SPONSORSHIP AND EXHIBITION
OPPORTUNTIES AVAILABLE
EARLY BIRD DISCOUNTS CLOSE
ONSITE 15 FEBRUARY 2021
TO DISCUSS HOW YOU CAN BE INVOLVED, PLEASE CONTACT
VIRTUAL
Emelia Hinge, Industry Engagement via emelia.hinge@otaus.com.au or phone 0451 807 647
16 WWW.OTAUS.COM.AUADVERTISING TERMS AND CONDITIONS
Guidelines, Payment and Booking Terms and Conditions
1. Occupational Therapy Australia reserves the right to 7. Artwork
refuse any advertisement for any reason • Occupational Therapy Australia does not take any
2. A completed and signed booking form is required to responsibility for poor resolution of graphics, or font
confirm advertising and graphics not converted to CMYK or outlines.
• Price does not include artwork development or
3. Advertisement will not be processed until both the text
changes to artwork
and booking agreement have been received.
• It is the responsibility of the advertiser to ensure that
4. Upon receipt of signed booking form, OTA will confirm the text is accurate and correct, and logo files meet
entitlements in writing and forward acknowledgement specification.
of receipt, together with a tax invoice
• If booking a multiple placement, it is the responsibility
5. Payment and Pricing of the advertiser to forward new artwork within
• All prices are quoted in Australian Dollars and timeline.
include GST • If no new artwork is received for follow on issues,
• Invoice will be issued at time of booking Occupational Therapy Australia will repeat original
artwork
• Payment is strictly 14 days from issue of invoice
• Advertisers are responsible for ensuring artwork
• If you pay by an electronic funds transfer or an
complies with Federal, State and Territory laws
international cheque you agree to pay any bank
charges and must include these in the amount 8. Inserts
you transfer • Electronic copy of insert must be supplied to
• All monies are payable in Australian dollars. Occupational Therapy Australia
• All payments must include 10% Goods and Services • It is the responsibility and cost of the advertiser to
Tax component ensure inserts reach the mailing house by the
• For bookings of significant dollar amounts, a payment specified time
instalment plan can be discussed with OTA 9. Cancellation Policy
• Overdue invoices will incur a 10% fee • All cancellations must be received in writing
• Agency Commissions are not available to Occupational Therapy Australia via
• Prices are subject to change at any time advertising@otaus.com.au
• Credit card payments greater than $2,000 will • Cancellation of any digital advertisement or campaign
incur a 2% merchant fee must be received in writing from the advertiser 14 days
before the commencement date in order to receive
6. Discounts
a 100% refund.
• Multiple placement discounts do not apply on
• Refunds for print advertising will not be issued for print
retrospective bookings
advertising after the material deadline has passed.
• Multiple placement bookings will be discounted and
charged at the time of booking
2021 ADVERTISING PROSPECTUS 17ADVERTISING BOOKING FORM 2021
Section A: Organisation Contact Details
First Name: Last Name:
Position: Contact Number (PH):
Email:
Organisation Name: ABN:
Address: City:
State: Postcode: Country:
Website:
If you require the invoice to be sent to another email please nominate here.
Email:
Section B: Digital Advertising
Website Banner Ads – OTA Website
One month ($355/month) Three months ($330/month) Six months ($305/month)
Advertising Period: From To
Price per month $ × months Amount $
Website Display Ads – OTA Website
One month ($300/month) Three months ($279/month) Six months ($255/month)
Advertising Period: From To
Price per month $ × months Amount $
OT Job Advertisement & OT Job Bulletin
Jobs Board (30 days) ($295) Jobs Board (30 days) plus featured in OT Jobs Bulletin ($395)
Advertising Period: From To
19 Jan 16 Feb 16 Mar 20 Apr 18 May 15 Jun 20 Jul 17 Aug 21 Sep 19 Oct 16 Nov 21 Dec
Amount $
Classifieds
One month ($250) Classified Board plus featured ad in classified section of the OT Jobs Bulletin ($295)
Advertising Period: From To
19 Jan 16 Feb 16 Mar 20 Apr 18 May 15 Jun 20 Jul 17 Aug 21 Sep 19 Oct 16 Nov 21 Dec
Amount $
Research Study Promotion
OTA Member $ Complimentary Non-member ($200)
Advertising Period: From To Amount $
OT Today – Display Advertisement
One issue ($185) Three issues ($170/issue) Six issues ($160/issue)
26 Jan 9 Feb 23 Feb 9 Mar 23 Mar 13 Apr 27 Apr 11 May 25 May 8 Jun 22 Jun
13 Jul 27 Jul 10 Aug 24 Aug 14 Sep 28 Sep 12 Oct 26 Oct 9 Nov 23 Nov 14 Dec
Price per month $ × months Amount $
WWW.OTAUS.COM.AU PAGE 1 OF 2ADVERTISING BOOKING FORM 2021
CPD Bulletin – Display Advertisement
One issue ($365) Three issues ($340/issue) Six issues ($315/issue)
12 Jan 2 Feb 2 Mar 6 Apr 4 May 1 Jun 6 Jul 3 Aug 7 Sep 5 Oct 2 Nov 7 Dec
Price per issue $: × issues Amount $
SECTION B TOTAL $
Section C: Print Advertising
Advertisement – Connections Magazine
Type (page size) Editions 2021: Autumn Winter Spring Summer
Price per issue $: × issues Amount $
I will require artwork design for the advertisement (to be quoted separately)
Insert Flyer – Connections Magazine
Standard insert as outlined in specifications. Custom quote available.
One issue ($5,000) Two issues ($4,625/issue) Four issues ($4,250/issue)
Price per issue $: × issues Amount $
Advertorial – Connections Magazine
Single page ($1,750) Double page ($2,500)
Editions 2021: Autumn Winter Spring Summer Amount $
SECTION C TOTAL $
Booking and Payment Authority
Booking Total (insert totals for each section below)
Section B Total $ Section C Total $ Booking Total (inc GST) $
Apply Discount Code
Please contact the business development team if you wish to discuss a payment plan.
Payment Method
Note: credit card payments greater than $2,000 will incur a 2% merchant fee
Credit Card Visa MasterCard AMEX
Card number
Expiry date / CVV number
Cardholder’s name
Cardholder’s signature
EFT Bank Transfer (Invoice to be issued; payment details will be provided on your tax invoice)
Authority and Declaration
I have read and agree to the booking terms and conditions on page 17.
Signature: Date: / /
Please complete this form and return to:
Conference, Events and Business Development Team Email advertising@otaus.com.au
Occupational Therapy Australia Ph 1300 682 878
PAGE 2 OF 2 2021 ADVERTISING PROSPECTUSYou can also read
