MEDIA-INFORMATION 2022 - No. 53, valid from 01/01/2022 The voice of the Industry - Holzmann Medien
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MEDIA-INFORMATION 2022
No. 53, valid from 01/01/2022
TARGET GROUP.
The voice of CHANNELS.
the Industry
TOPICS | DATES.
PRICELISTS.
WEBSITE.
NEWSLETTER.
CONTACT.
www.rationell-reinigen.de
PRINT. DIGITAL. RADIO. EVENTS.
CONTENT rationell reinigen | The voice of the Industry
Our target group
page 3
page 4
Our channels page 5
PRINT
rationell reinigen | At a glance page 7
Schedule of dates and topics page 9
Prices (text part) page 13
Formats (text part) page 15
Prices (classified advertisements) page 16
Facts & Technics page 17
Circulation and distribution analysis page 18
Analysis of recipient structure page 19
Reader analysis page 21
Special publications page 24
DIGITALLY
www.rationell-reinigen.de | At a glance page 28
Display | Multiscreen | Mobile page 29
Content Marketing page 34
DIGITAL TOOLS page 37
rationell-reinigen-Newsletter | At a glance page 38
rationell-reinigen-Newsletter | Schedule page 39
rationell-reinigen-Newsletter | Advertising opportunities page 40
AUDIO
Radio page 43
ABOUT US
Holzmann Medien | Portfolio page 44
Contact | General terms and conditions page 45
2
THE VOICE OF THE INDUSTRY
WITH 23,561 COPIES STRONG INDUSTRY
(thereof 1,145 e-paper) The building cleaning trade is the craft with the highest numer of employees in Germany.
Circulation: ~ 18,600 copies (inclusive e-paper)
With almost With almost And almost
700,000 26,000 20 billion
Euro
employees companies turnover
source: BIV
'rationell reinigen' is the trade journal of the Federal trade
Guild Assosication of the cleaning indurstry (BIV).
Circulation: ~ 4,000 copies (inclusive e-paper)
Approximately In round Generate approx.
68,000 9,000 1.6 billion
Euro
employees companies turnover
source: WKO | Branchenradar
Circulation: ~ 1,000 copies (inclusive e-paper)
Approximately In round Generate approx.
'rationell reinigen – Gebäudedienste' is also published in Austria and Switzerland.
For readers in these countries, the magazine is supplemented by a regional section.
If you advertise in the German edition, your ad will be present in all three countries!
Separate price lists apply to the regional sections, which you can find here.
65,000 2,500 1.8 billion
Euro
employees companies turnover
source: Allpura
3
OUR TARGET GROUP
rationell reinigen – GEBÄUDEDIENSTE
THE VOICE OF THE INDUSTRY
OUR READERS
Main target group
Building cleaning service providers in G/A/S 52.2 % of the circulation
Further readers
Public and private clients
40.8 % of the circulation
self-cleaners
Suppliers 5.7 % of the circulation
Photo: ©Breer Gebäudedienste
Recipient analysis.
Karl Breer
Managing Director Breer Gebäudedienste
4
OUR CHANNELS
PRINT
rationell reinigen – THE TRADE JOURNAL FOR THE BUILDING
CLEANING INDUSTRY
'rationell reinigen – Gebäudedienste' is published in the 73. year with 12 issues. The
distributed circulation is 23,561 copies (thereof 1,145 e-paper), the sold print run
amounts 6,654 copies.
'rationell reinigen' is an indispensable companion for entrepreneurs and managers in
the building cleaning trade, from clients and self-cleaners as well as the suppliers.
With our special publications we offer a custom-fit environment for a targeted
or long-term presence.
DIGITAL
WEBSITE rationell-reinigen.de
rationell-reinigen.de complements our information offer as an online portal for the
building cleaning industry up to date and offers IVW-tested quality range for banner
and native formats.
rationell-reinigen-NEWSLETTER
The 'rationell-reinigen-Newsletter' informs about 5,800 subscribers every week.
SOCIAL MEDIA
LINKEDIN, XING, TWITTER OR FACEBOOK
'rationell reinigen' is available on the common social media platforms with its own
presence and always provides up-to-date information about the company via these
channels done in the industry.
5
PRINT
6
rationell reinigen
AT A GLANCE BY FAR THE MOST WIDELY CIRCULATED GERMAN LANGUAGE-
TRADE MAGAZINE FOR THE BUILDING SERVICES SECTOR
CIRCULATION
Total circulation (IVW-tested):
23,561 copies
(Average per issue 1. January 2020 till 30. June 2021)
thereof e-paper: 1,145 copies
Circulation and distribution analysis.
PUBLISHED
Monthly (12 Issues)
7
PROFESSIONAL COMPETENCE
MODERN LAYOUT
OUR CREDO: QUALITY JOURNALISM
EDITORIAL
• 'rationell reinigen' is a constant source of inspiration for our customers due to our
GÜNTER HERKOMMER
journalistic and professional competence. Up-to-date, useful and practice-oriented
reporting in unique information density and variety of topics are guaranteed.
Chefredakteur
guenter.herkommer@holzmann-medien.de
NICHT OB, SONDERN WANN!
• 'rationell reinigen' reports independently, neutrally and critically.
Flutkatastrophe in Deutschland, brennende Wälder im Mittelmeerraum –
mittlerweile dürfte jedem klar sein: Das Weltklima ist aus den Fugen und
die Natur reagiert schonungslos auf den an ihr begangenen Raubbau.
Angesichts der erschütternden Bilder und Meldungen der vergangenen
Wochen liefert der aktuelle Weltklimabericht keine wirklich neuen Er-
kenntnisse. Unter anderem heißt es darin: In den kommenden Jahrzehn-
ten werde es mehr Hitzewellen geben, mehr Starkniederschläge, dazu
sollen die Meeresspiegel steigen und die Eiskappen schmelzen.
• 'rationell reinigen' is the indispensable medium for all actors in the field of
Somit dürfte es auch nicht mehr die Frage sein, ob jeder Einzelne von
uns früher oder später die Auswirkungen der Klimaveränderung mehr
oder weniger schmerzlich zu spüren bekommt, sondern lediglich wann.
Umso mehr stehen wir alle in der Pflicht – ganz gleich ob als Privatperson
Klimawandel oder Unternehmer –, schnellstens alles Machbare zu unternehmen, um
und Cybercrime
professional building cleaning/building services and provides comprehensive
der weiteren Erderwärmung gegenzusteuern beziehungsweise generell
die fortschreitende Umweltzerstörung zu stoppen. Beispiele dafür, was
sind Themen, unsere Branche hierzu beitragen kann, können Sie in den Praxis-Beiträ-
gen zum Thema Nachhaltigkeit ab Seite 32 in dieser Ausgabe nachlesen.
denen sich das Vieles wird bereits getan – ich bin mir aber sicher: Da geht noch mehr!
Gebäudereiniger- Während die Folgen etwa von Überschwemmungen unübersehbar sind,
information on all important topics from the industry for the industry.
droht von anderer Seite eine weitere, auf den ersten Blick unsichtbare
Handwerk Gefahr. Die Rede ist von Cybercrime. Bei diesem Thema besteht auch
im Gebäudereiniger-Handwerk dringender Handlungsbedarf, denn:
stellen muss. „Die Frage ist nicht, ob eine Cyberattacke kommt, sondern wann“ – wie
Bundesinnungsmeister Thomas Dietrich im Rahmen der Rubrik Forum
ab Seite 10 warnt. Um davor gewappnet zu sein, hat die im Frühjahr vom
BIV neu gegründete Arbeitsgemeinschaft „IT-Sicherheit_Cybercrime“
nun konkrete Handlungsempfehlungen entwickelt.
Themawechsel: Normalerweise hätten wir Sie in der September-Ausgabe
auf den bevorstehenden Branchen-Event CMS Berlin eingestimmt. Doch
bekanntlich fällt die Messe aufgrund der Pandemie 2021 aus (Gleiches
gilt übrigens für die Demopark in Eisenach). Mit Sicherheit ist es keine
Frage, ob die Messe wieder als Präsenzveranstaltung stattfindet. Auch
die Frage nach dem Wann stellt sich nicht: Nächster turnusgemäßer Ter-
min ist der 19. bis 22. September 2023. Die Zeit bis dahin überbrückt der
Veranstalter mit dem neuen Format CMS Plus (mehr dazu ab Seite 74).
Ein Tipp zum Schluss: Ungeachtet der Messeabsagen finden Sie in dieser
Bild: Holzmann Medien/Rohde
Ausgabe viele neue Produkte, die vor Ort live zu sehen gewesen wären –
und zwar im Sonderteil „Innovationen Herbst 2021“ ab Seite 76.
Ihr Günter Herkommer
rationell reinigen ___ September 2021 1
1 26.08.2021 08:30:10
OUR CONTENT: AS DIVERSE AS THE INDUSTRY
• Sections: Forum, Main Topic, In Practice, Operations, Industry, Products
• Topics: news, industry trends, cleaning technologies/systems, object equipment,
industrial safety, digitalization and robotics, cleaning 4.0, software/quality
management, law, damage claims
• Formats: user reports/reports, technical articles, interviews, trade fair reports,
Product and service pages
extract.
8
SCHEDULE OF DATES AND TOPICS 2022
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status September 2021)
1 ED: 01/12/2021
AD: 13/12/2021
Digitization | Robotics in commercial cleaning
Cleaning | Environment | Sustainability
DOMOTEX, Hannover
13 to 16/01/2022
January DP: 12/01/2022 Cleaning with UV light, steam, ozone etc.
Cleanroom cleaning
Vehicle fleet
2 ED: 11/01/2022
AD: 21/01/2022
Machines/Equipment: purchase, leasing, rental?
Washroom hygiene and equipment
Intergastra, Stuttgart
05 to 09/02/2022
February DP: 11/02/2022 Quality management | Certifications Lounges, Karlsruhe
Cleaning in the intralogistics environment 08 to 10/02/2022
Pest control
3 ED: 08/02/2022
AD: 18/02/2022
Hygiene in the food environment
Cleaning textiles (materials, washing, preparing)
Logimat, Stuttgart
08 to 10/03/2022
March DP: 11/03/2022 Industrial cleaning (machinery and equipment) Internorga, Hamburg
Glass/Facade/Solar cleaning | Height access 18 to 22/03/2022
Vehicle fleet
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Information on our special publications can be found from page 24 of Media Information 2021 at www.holzmann-medien.de/media-sales/print/rationell-reinigen/
9
SCHEDULE OF DATES AND TOPICS 2022
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status September 2021
4 ED: 14/03/2022
AD: 24/03/2022
Disinfection | Health protection
Ergonomics in building cleaning
Altenpflege, Essen
26 to 28/04/2022
April DP: 19/04/2022 Innovative cleaning systems /-concepts
Cleaning of leisure facilities
Software | Digitization
Issue before Altenpflege
Preview Issue INTERCLEAN Amsterdam with
rationell reinigen - Trade fair planner
5 ED: 11/04/2022
AD: 21/04/2022
Cleaning | Environment | Sustainability
Autonomous cleaning technology
INTERCLEAN, Amsterdam
10 to 13/05/2022
May DP: 13/05/2022 High pressure cleaning Intersolar Europe, Munich
Maintenance of outdoor facilities/green spaces | Municipal cleaning 11 to 13/05/2022
Work wear | Protective gear | Shoes
Vehicle fleet Pflege Plus, Stuttgart
17 to 19/05/2022
Issue before IFAT IFAT, Munich
30/05 to 03/06/2022
6 ED: 06/05/2022
AD: 20/05/2022
Basic cleaning | Coating | Alternative concepts
Hygiene in educational institutions (schools etc.)
June DP: 14/06/2022 Washroom cleaning
Infrastructural FM | Building technology
Special cleaning tasks
First impressions of INTERCLEAN Amsterdam
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Regular Sections:
Main Topic, Forum, In Practice, Claims Dept., Operations (Management/Finance/Law/Equipment), Industry, Products, Services.
For further topic suggestions please contact editor-in-chief Günter Herkommer at +49 8247 354-263.
10SCHEDULE OF DATES AND TOPICS 2022
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status September 2021)
7 ED: 09/06/2022
AD: 21/06/2022
Cleaning | Disinfection in healthcare
Daytime cleaning
July DP: 12/07/2022 Flooring: cleaning/maintenance/renovation
Hygiene and sanitary papers | Dispensing systems
Vehicle fleet
Trade fair report INTERCLEAN Amsterdam, part I
8 ED: 12/07/2022
AD: 22/07/2022
Industrial cleaning (machinery and equipment)
Security services
August DP: 12/08/2022 Glass/Facade cleaning | Height access
Waste sorting and disposal
Trade fair report INTERCLEAN Amsterdam, part II
28th Industry Survey 'Facillity Services in Germany'
(turnover, employment, activities)
9 ED: 09/08/2022
AD: 19/08/2022
Cleaning | Environment | Sustainability
Cleaning on demand
GaLaBau, Nuremberg
14 to 17/09/2022
September DP: 09/09/2022 Textile flooring | Dirt trapping mats IAA Transportation, Hannover
Software | Quality management 20 to 25/09/2022
Maintenance of outdoor facilities/green spaces | Winter services
Vehicle fleet
Issue before GaLaBau
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Information on our special publications can be found from page 24 of Media Information 2021 at www.holzmann-medien.de/media-sales/print/rationell-reinigen/
11SCHEDULE OF DATES AND TOPICS 2022
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status September 2021)
10 ED: 07/09/2022
AD: 19/09/2022
Flooring: cleaning/maintenance/renovation
Battery-powered equipment and machines
Arbeitsschutz Aktuell, Stuttgart
18 to 20/10/2022
October DP: 11/10/2022 Cleaning textiles (materials, washing, preparing)
Cleaning in the transportation sector
Protective gear | Personal protective equipment
11 ED: 06/10/2022
AD: 18/10/2022
Cleaning in shopping malls
Digital tools
November DP: 09/11/2022 Using pads, brushes, rollers
Equipment for smart cleaning 08 to 09/11/2022
Dosing systems Munich
Vehicle fleet
Trade Fair Report GaLaBau
Issue before congress 'Zukunftsforum Gebäudedienste" 2022
12 ED: 07/11/2022
AD: 18/11/2022
Hygiene in the food environment
Washroom hygiene and equipment
December DP: 09/12/2022 Innovative cleaning systems
Flooring: cleaning/maintenance/renovation
Hygiene in commercial kitchens
Report 'Zukunftsforum Gebäudedienste' 2022
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Regular Sections:
Main Topic, Forum, In Practice, Claims Dept., Operations (Management/Finance/Law/Equipment), Industry, Products, Services.
For further topic suggestions please contact editor-in-chief Günter Herkommer at +49 8247 354-263.
12PRICE LIST NO. 53
valid from 01/01/2022
1 Advertisement prices and formats (All prices specified are subject to effective statutory VAT.)
Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured
1/1 page 185 x 266 € 4,150.– € 4,720.– € 5,290.– € 5,860.–
Junior page 137 x 180 € 2,200.– € 2,490.– € 2,780.– € 3,070.–
1/2 page 185 x 131 or 90 x 266 € 2,080.– € 2,370.– € 2,660.– € 2,950.–
1/3 page 185 x 86 or 58 x 266 € 1,420.– € 1,670.– € 1,920.– € 2,170.–
1/4 page 185 x 63 or 90 x 131 or 43 x 266 € 1,040.– € 1,260.– € 1,480.– € 1,700.–
1/8 page 185 x 29 or 90 x 63 or 43 x 131 € 525.– € 635.– € 745.– € 855.–
1/16 page 90 x 29 € 270.– € 370.– € 470.– € 570.–
Front cover page + 210 x 193 + 3 mm trimming on the right, left and at the bottom € 7,500.–
Front cover page declaration 185 x 86
2nd, 3rd, 4th cover 210 x 297 + 3 mm trimming on every side € 6,275.–
rationell reinigen
is available as an App, too. – Advertisements from
Content advertisements - millimetre price b/w (43 mm wide) € 4.55
¼ page will be linked with your website!
Island advertisements – millimetre price b/w (43 mm wide) € 6.75
Minimum term 6 months (without discount), minimum height 20 mm.
Supplier directory – millimetre price b/w (43 mm wide) € 2.20 Annual subscription (12 issues) 10 % discount. Included in the price: Special entry in the
Supplier directory – millimetre price colour (43 mm wide) € 2.90 supplier database linked with company address, profile, logo, Internet address, indication of
a max. of 15 search items
Event planner (training, seminars, workshops, in-house exhibitions, conventions, meetings, etc.)
Print entry per event and issue € 20.–
Online entry per event /month € 20.–
Print + online per event and issue € 30.–
Logo per issue € 100.–
Section formats and graphic illustration see page 15 Price list for employment and classified advertisements see page 16
13PRICE LIST NO. 53
valid from 01/01/2022
2 Surcharges: Binding placement regulations: respectively 10 % of basic price Loose inserts (no discount)
Placement (possible from 1/2 page ad) up to 25 g, max. size of 205 mm x 294 mm, machine processing
Colour Per standard colour (Euroscale): 22,500 copies | total circulation (incl. abroad) € 4,255.-
1/1 page € 570.- 1/4 page € 220.- incl. postage
1/2 page € 290.- 1/8 page € 110.- 17,500 copies | only German circulation € 3,330.-
1/3 page € 250.- minimum surcharge € 100.- incl. postage
Special colours only upon request.
14,000 copies |
Format dvertisements across the gutter
A 10 % of basic price Building cleaning service providers in G/A/S € 2,870.-
Bleed advertisements 10 % of basic price incl. postage
3 Discounts: For purchase within one year of insertion 9,000 copies |
(starting from the appearance of the first advertisement) Building cleaning service providers in Germany € 1,845.-
frequency discount volume discount incl. postage
Appearing 3 times 5% 1 page 5%
Total inserts up to 35 g € 5,290.-
Appearing 6 times 10 % 3 pages 10 %
Appearing 12 times 15 % 6 pages 15 % Glued inserts, samples, booklets, etc. upon request
Appearing 24 times 20 % 12 pages 20 %
6 Contact: Consultation, booking:
o discount on colour, bleed, placement surcharges, title pages,
N Gerti Strobel, Advertising Manager
loose inserts, postcards, glued inserts and technical supplementary Telephone +49 8247 354-163
costs, employment and classified advertisements. gerti.strobel@holzmann-medien.de
4 Categories: See price list employment and classified advertisements no. 53/G, p. 16
Miriam Hofmiller, Media Sales
Telephone +49 8247 354-264
5 Special types of
miriam.hofmiller@holzmann-medien.de
advertising: Bound inserts
2 pages (1 sheet) € 4,350.- Data delivery, invoices, supporting documents:
4 pages (2 sheet), folded € 6,500.- Andrea Ries, Order processing
Uncut format 216 x 305 mm Telephone +49 8247 354-257
(incl. 5 mm head trim, 3mm bleed each on left, right and bottom) disposition@holzmann-medien.de
Trim size 210 x 297 mm
Required batch 22,600 copies
(discount: 1 Bound insert, 2, 4 pages = 1/1 advertisement page)
14FORMATS AND TECHNICAL SPECIFICATIONS 2022
Advertisement formats
1/8 vertical
1/4 p.
w 43 mm w 90 mm
h 131 mm h 131 mm
1/8 page 1/8 p. horizontal 1/4 p. horizontal 1/4 p. vertical 1/3 p. horizontal 1/3 p. vertical 1/2 p. horizontal 1/2 p. vertical
Width 90 mm Width 185 mm Width 185 mm Width 43 mm Width 185 mm Width 58 mm Width 185 mm Width 90 mm
Height 63 mm Height 29 mm Height 63 mm Height 266 mm Height 86 mm Height 266 mm Height 131 mm Height 266 mm
Junior page
in the print space Bleed* 1/4 p.horizontal 1/4 p. vertical 1/3 p. horizontal 1/3 p. vertical 1/2 p. horizontal 1/2 p. vertical
Width: 137 mm Width 148 mm bleed* bleed* bleed* bleed* bleed* bleed*
Height 180 mm Height 200 mm Width 210 mm Width 55 mm Width 210 mm Width 70 mm Width 210 mm Width 102 mm
Height 82 mm Height 297 mm Height 106 mm Height 297 mm Height 145 mm Height 297 mm
The formats specified are final formats. Bleed advertisements require an additional
trimming of 3 mm per page.
Please note:
• A margin of at least 5 mm to the edge of the page must be maintained for bleed
advertisements with texts/images.
• An additional 3 mm per page is not ideally legible - due to the adhesive binding - in
the gutter next to the trimming (gutter bleed) of 3 mm each for text and images
1/1 page in the 1/1 page bleed* across the gutter. 2 x 1/2 page across gutter
print space per width 210 mm
Width 185 mm Width 210 mm • A 10 % surcharge on the basic price is charged for bleed advertisements. height 145 mm
Height 266 mm Height 297 mm +3 mm trimming right, left and below
15CLASSIFIED ADVERTISEMENTS | PRICE LIST NO. 53/G
valid from 01/01/2022
Advertisement prices and formats for classified advertisements
(All prices specified are subject to statutory sales tax.)
Format Print space formats Job offers + other Jobs Wanted Box number
width x height in mm classified advertisements Print + online ad rate: € 12.-
in print + online b/w Colour surcharge: Per visible colour or for logo in colour
b/w up to 1/4 page format € 150.–
1/1 185 x 255 € 1,860.00 € 1,300.00 bigger than 1/4 page format € 215.–
1/2 185 x 125 or 90 x 255 € 930.00 € 650.00 Discounts: none
1/4 90 x 125 € 475.00 € 335.00
1/8 90 x 60 € 250.00 € 175.00 Print data: Advertisements are set according to the text
1/16 (minimum size) 90 x 29 € 135.00 € 98.00 source or delivered as a complete print file
(PDF with a 300 dpi resolution). A proof is
160 mm/4 columns 185 x 160 € 1,408.00 € 992.00 created upon request.
110 mm/2 columns 90 x 110 € 484.00 € 341.00
100 mm/2 columns 90 x 100 € 440.00 € 310.00 Please note the font size of at least 7 point.
90 mm/2 columns 90 x 90 € 396.00 € 279.00
80 mm/2 columns 90 x 80 € 352.00 € 248.00 Consulting/
50 mm/2 columns 90 x 50 € 220.00 € 155.00
40 mm/2 columns 90 x 40 Booking: Telephone +49 8247 354-232
€ 176.00 € 124.00 (Barbara Danielkewitz | Angela Holzwarth)
Millimeter price 90 mm width € 4.40 € 3.10 mediasales@holzmann-medien.de
Please enter in the subject: rationell reinigen
Millimeter price 185 mm width € 8.80 € 6.20
Disposition:
Telephone +49 8247 354-257
(Andrea Ries)
Advertisements are only possible in 2 columms (90 mm width) or 4 columms (185 mm width).
dispositon@holzmann-medien.de
Please enter in the subject: rationell reinigen
Classified advertisements.
are published online approx. one week before the printed issue
comes out at www.rationell-reinigen.de and will be online for
approx. 4 weeks.
www.rationell-reinigen.de/stellen-/anzeigenmarkt
16FACTS & TECHNICS 2022
Year: 73rd volume 2022 Magazine format: DIN A4 | 210 mm wide x 297 mm high
Organ: Journal of the Federal Trade Guild Association of the cleaning Print space: 185 mm width x 266 mm height
industry.
Print and
Publishing house: Holzmann Medien GmbH & Co. KG binding process: inner section: sheet offset, paper: 90 g/m², image print
P.O. Box 13 42 | 86816 Bad Wörishofen | Germany cover: sheet offset, paper 170 g/m², image print adhesive binding
Gewerbestraße 2 | 86825 Bad Wörishofen | Germany
Data transmission: by e-mail if necessary with download link to:
Telephone +49 8247 354-01 | Fax +49 8247 354-170
disposition@holzmann-medien.de (regarding: rationell reingen)
www.holzmann-medien.de
www.rationell-reinigen.de/mediaservice Data formats: closed documents:
anzrr@holzmann-medien.de high resolution, printable PDF file (1.4 standard)
File resolution: 300 dpi (CMYK)
Publisher: Alexander Holzmann
All used writings are embedded.
Advertisements: Gerti Strobel (responsible)
Colours: Printing inks (CMYK) according to ISO Coated v2 (ECI)
Telephone +49 8247 354-163
Special colours must be created in the colours of the Euroscale.
gerti.strobel@holzmann-medien.de
Data archiving: Printing material/media is not stored by the publishing house for
Editorial Department: Günter Herkommer
more than one year after the last placement.
(Editor in Chief|responsible in accordance with the press law)
Telephone +49 8247 354-263 Warranty: Complaints can not be accepted for incompletely or inaccurately
guenter.herkommer@holzmann-medien.de provided data/printing material.
For further contacts see page 45. Media-Disposition: Andrea Ries
Telephone +49 8247 354-257
Issue prices: nnual subscription national print
A € 139.90 (incl. VAT and postage)
disposition@holzmann-medien.de
Annual subscription national digital € 129.99 (incl. VAT)
Annual subscription national elivery address for
D
Kombi (print + digital) € 152.45 (incl. VAT and postage) loose inserts and
Annual subscription abroad Price like national plus postage bound inserts: Holzmann Druck, Warenannahme
Retail price € 14.10 (incl. VAT and postage) Gewerbestraße 2, 86825 Bad Wörishofen
password rationell reinigen, no. .../2022
Contact reader service: Telephone +49 8247 354-246
leserservice@holzmann-medien.de Support documents: Required information:
• Number of transport units
Terms of payment
• ournal title
and bank details: Within 14 days of date of invoice without deduction;
• Issue-No.
VAT ID no. DE 129 204 092
A sample must be visibly attached to each package item.
Sparkasse Memmingen
IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM
for payments in CHF:
Postfinance Zürich
IBAN: CH55 0900 0000 8005 4743 1, BIC: POFICHBEXXX 17CIRCULATION AND DISTRIBUTION ANALYSIS 2022
1 Circulation control: 3.1 D
istribution according to the Nielsen regions/Federal states:
2 Circulation analysis: Copies per issue as an annual average Nielsen region I
(01. July 2020 til 30. June 2021) Schleswig-Holstein 3.59 % 668
Hamburg 1.87 % 348
Lower Saxony 8.56 % 1.593
Print run* 22,500 of which of which Bremen 0.74 % 138
abroad ePaper Nielsen region II
Total circulation*: North Rhine-Westphalia 20.50 % 3,814
23,561 4,955 1,145 Nielsen region IIIa
Hesse 8.53 % 1,587
Paid circulation: 6,654 2,392 385 Rhineland-Palatinate 4.36 % 811
Saarland 1.08 % 201
Copies subscribed: 5,448 2,082 37
Nielsen region IIIb
davon 2,186 Members copies 1,674 0 Baden-Wuerttemberg 14.56 % 2,709
45 Multiple copies 3 Nielsen region IV
Bavaria 19.42 % 3,613
Other sales: 1,206 310 348 Nielsen region V
Single-copy sale: 0 0 Berlin 3.14 % 584
Free copies: 16,907 2,563 760 Nielsen region VI
Brandenburg 2.81 % 523
davon 0 laid out 0 Mecklenburg-West Pomerania 1.08 % 201
0 display locations 0 Saxony-Anhalt 2.23 % 415
Nielsen region VII
Remaining, file and 84 Saxony 4.51 % 839
archived copies: Thuringia 3.02 % 562
Total circulation national 100.00 % 18,606
3 Geographical distribution analysis:
Distribution abroad:
Proportion of the total circulation
Europe 99.98 % 4,954
Economic region % Copies German-speaking countries 99.32 % 4,921
National 78.97 18,606 Liechtenstein 0.04 % 2
Austria 79.83 % 3,956
Abroad 21.03 4,955 Switzerland 19.45 % 963
Total circulation 100.00 23,561 EU countries (without Germany/Austria) 0.66 % 33
Non-European countries 0.02 % 1
Total circulation abroad 100.00 % 4,955
*Discrepancy between actual circulation and print run due to e-paper.
18ANALYSIS OF RECIPIENT STRUCTURE 2022
1.1 Branches of trade/industrial sectors/types of companies:
WZ 2008 Code Recipient groups Proportion of the total circulation
(according to classification of the industrial sectors 2008)
in total National Abroad
% Copies Copies Copies
Building cleaning service providers 52.20 % 12,299 9,082 3,217
38/58-63/74-82/ Commercial cleaning companies, providers of infrastructural services such as
81100/8121/8122/ the handling of waste and recycling, catering, facade cleaning, maintenance
8129/90-93/ of green areas and winter services, janitor services, industrial cleaning,
95-98/9601 security services, carpet cleaning, facility management etc.
Clients (potential) of building cleaning service providers
and persons in charge of own cleaning staff 40.82 % 9,617 8,029 1,588
10-33/35/41-43 Industry (production of food products and beverages, metal construction and
mechanical engineering, automobile industry, etc.) power industry 19.61 % 4,620 3,548 1,072
55-56/9604 Hotels, industrial kitchens, amusement parks, adventure and thermal spas 3.87 % 912 884 28
64-65/47 Financial services/insurance companies; retail trade, shopping centres 0.39 % 92 82 10
49-53/68/69-73/ Public authorities: Acquisition and contracting offices of the federal 6.93 % 1,633 1,177 456
84/843/85/94/99 government, states and communes, airports, convention and trade fair
companies, Deutsche Bahn (German railways), universities, technical
colleges, school authorities, real estate and housing, professional
associations
8610/87 Clinics/hospitals, nursing and special-care homes, retirement homes/assisted 10.02 % 2,360 2,338 22
living establishments
Suppliers 5.75 % 1,355 1,242 113
45/46/46442/ Production and wholesale/ trade in/of cleaning requirements (machinery,
47788 cleaning and care products, tools)
Not specified 1.23 % 290 253 37
Total circulation 100.00 % 23,561 18,606 4,955
1.2 Size of the business entity: not ascertained
2.1 Job characteristics: not ascertained
2.2 Socio-demographics: not ascertained
2.3 Decision areas or purchasing intentions: not ascertained
19Summary of the survey method for recipient structural analysis (AMF Scheme 2) Summary of the survey method for recipient structural analysis (AMF Scheme 3-E)
1. Untersuchungsmethode 1. Untersuchungsmethode
Verbreitungs-Analyse durch Dateiauswertung - Total-Erhebung Empfänger-Struktur-Analyse durch Dateiauswertung - Total-Erhebung
2. Beschreibung der Empfängerschaft zum Zeitpunkt der Datenerhebung: 2. Beschreibung der Empfängerschaft zum Zeitpunkt der Datenerhebung:
2.1 Beschaffenheit der Datei: 2.1 Beschaffenheit der Datei:
In der Empfängerdatei sind die Anschriften aller Empfänger erfasst. Aufgrund der vorhandenen In der Empfängerdatei sind die Anschriften aller Empfänger erfasst. Aufgrund der vorhandenen
postalischen Angaben kann die Datei nach Postleitzahlen bzw. Inlands- und Auslandsempfängern postalischen Angaben kann die Datei nach Postleitzahlen bzw. Inlands- und Auslandsempfängern
sortiert werden. sortiert werden. Ergänzend sind in der Datei erfasst: Branchenzugehörigkeit, Betriebsgrößenklassen,
Position und Funktion.
2.2 Gesamtzahl Empfänger in der Datei: 113,999
2.2 Gesamtzahl Empfänger in der Datei: 113,999
2.3 Gesamtzahl der wechselnden Empfänger: 81,293 (Wechsel nach jeder dritten Ausgabe)
2.3 Gesamtzahl der wechselnden Empfänger: 81,293 (Wechsel nach jeder dritten Ausgabe)
2.4 S truktur der Empfängerschaft einer aktuellen
durchschnittlichen Ausgabe nach Vertriebsformen: 2.4 Struktur der Empfängerschaft einer aktuellen
- Verkaufte Auflage 6,654 durchschnittlichen Ausgabe nach Vertriebsformen:
davon: abonnierte Exemplare 5,448 - Verkaufte Auflage 6,654
Einzelverkauf - davon: abonnierte Exemplare 5,448
Sonstiger Verkauf 1,206 Einzelverkauf -
- Freistücke 16,907 Sonstiger Verkauf 1,206
davon: ständige Freistücke 2,823 - Freistücke 16,907
wechselnde Freistücke 13,841 davon: ständige Freistücke 2,823
Werbeexemplare 243 wechselnde Freistücke 13,841
Tatsächlich verbreitete Auflage (tvA) 23,561 Werbeexemplare 243
- davon Inland 18,606 Tatsächlich verbreitete Auflage (tvA) 23,561
- davon Ausland 4,955 - davon Inland 18,606
- davon Ausland 4,955
3. Beschreibung der Untersuchung:
3.1 Grundgesamtheit (untersuchter Anteil): 3. Beschreibung der Untersuchung:
Grundgesamtheit (tvA) 23,561 100.00 % 3.1 Grundgesamtheit (untersuchter Anteil):
Davon in der Untersuchung nicht erfasst 447 1.90 % Grundgesamtheit (tvA) 23,561 100.00 %
- Einzelverkauf - Davon in der Untersuchung nicht erfasst 447 1.90 %
- Werbeexemplare 243 - Einzelverkauf -
- Über Buchhandel geliefert 204 - Werbeexemplare 243
Die Untersuchung repräsentiert von - Über Buchhandel geliefert 204
der Grundgesamtheit (tvA) 23,114 98.10 % Die Untersuchung repräsentiert von
der Grundgesamtheit (tvA) 23,114 98.10 %
3.2 Tag der Datei-Auswertung: 11.08.2021
3.2 Tag der Datei-Auswertung: 11.08.2021
3.3 B
eschreibung der Datenbasis
Die Auswertung basiert auf der Grundgesamtdatei. Die ermittelten Anteile für die Verbreitungsgebiete 3.3 Beschreibung der Datenbasis
wurden auf die tatsächlich verbreitete Auflage im Jahresdurchschnitt gemäß AMF-Ziffer 17 projiziert. Für die Zuordnung der Branchen- und Betriebsgrößenklassen-Merkmale
zu den Empfängeradressen wurden verwendet:
3.4 Zielperson der Untersuchung: entfällt
- Qualifizierung der Adressen durch den Verlag
3.5 Definition des Lesers: entfällt - Adress- und Fernsprechbücher, schriftliche Mitteilungen an den Verlag,
3.6 Zeitraum der Untersuchung: August 2021 Messekataloge, Internetrecherchen
Ausschöpfung Branchenmerkmal 112,913 Fälle = 99.0 %
3.7 Durchführung der Untersuchung: Verlag Keine Angaben in der Datei 1,086 Fälle = 1.0 %
Diese Untersuchung entspricht in der Anlage, Durchführung und Berichterstattung dem 113,999 Fälle = 100.0 %
ZAW-Rahmenschema für Werbeträger-Analysen in der aktuellen Fassung. Ausschöpfung Betriebsgrößenklasse 22,393 Fälle = 19.6 %
Keine Angaben in der Datei 91,606 Fälle = 80.4 %
113,999 Fälle = 100.0 %
Ausschöpfung Position 15,084 Fälle = 13.2 %
Keine Angaben in der Datei 98,915 Fälle = 86.8 %
113,999 Fälle = 100.0 %
3.4 Zielperson der Untersuchung: entfällt
3.5 Definition des Lesers: entfällt
3.6 Zeitraum der Untersuchung: August 2021
3.7 Durchführung der Untersuchung: Verlag
20READER ANALYSIS
Reading time
STRONG AFFINITIES
up to 30 minutes 18 %
rationell reinigen subscribers, on average, have been reading the
magazine for 12,7 years. between 30 minutes and 1 hour 34 %
89 % of respondents read all 12 issues of rationell reinigen.
On average, they peruse each issue about three times for a total between 1 and 1.5 hours 22 %
period of about one hour.
between 1.5 and 2 hours 12 %
I have been reading rationell reinigen for ...
2 hours or more 14 %
1–5 years 26 %
6–10 years 25 %
COMPETENT COMMUNICATORS
11–20 years 35 %
rationell reinigen is, on average, read by 4 more persons who hold a senior position.
21 years or more 14 %
Additional readers
Number of times I go through an issue ...
No one 15 %
Once 31 %
1–2 persons 33 %
Twice 24 %
3–5 persons 38 %
3 times 26 %
6–10 persons 10 %
4 times 9%
11 or more persons 5%
5 times or more 11 %
Source: 2015 Reader analysis
Basis: 251 subscribers in Germany
21READER ANALYSIS
PERCEPTION OF THE MAGAZINE AND ADVERTISING Assessment of rationell reinigen*
67 % read at least half of all the editorial content of rationell reinigen. Helps to broaden/deepen my expertise 87 %
62 % believe that the companies that advertise in Provides impulses for purchase/
rationell reinigen are important players in the trade. investment decisions 57 %
Takes a critical stance 86 %
Magazine usage Is informative, competent and useful 98 %
I read almost all the articles 12 %
Is the most important magazine 81 %
I read about 75 % of all articles 19 %
Qualities of rationell reinigen*
I read about half of all articles 39 %
Reader-friendly layout 99 %
Importance of advertisements in
rationell reinigen* Of practical use 90 %
Provide input for investment/
51 % Offers solutions to problems 80 %
purchase decisions
Draw attention to new products 84 % Is well researched 90 %
Provides good arguments I
Are important to me 63 % 63 %
can use with customers
Prompt me to visit the vendor's website 46 %
About the survey:
I consider companies that advertise in 251 subscribers were interviewed over the phone based on a sample of the subscriber
rationell reinigen to be important players 62 % base according to Nielsen regions.
in the market Survey conducted in June 2015 by: Dierks Markt- und Medienforschung, Pirmasens
Field Institute: Foerster&Thelen GmbH, Bochum
Source: 2015 Reader Survey
Basis: 251 subscribers in Germany; Level 1-3 on a scala of 6
22READER ANALYSIS
BUSINESS DATA/DECIDERS/AREAS OF ACTIVITY
Business size Areas of activity
1–20 employees 27 % Maintenance cleaning
21–50 employees 18 % Glass and facade cleaning 63 %
51–100 employees 18 %
Construction cleaning 54 %
101–250 employees 16 %
251–500 employees 7% Industrial cleaning 35 %
501 or more employees 13 % Machine cleaning 29 %
Hospital cleaning 26 %
Functions/Respondent's position
Board Member/Owner/General Manager 45 % Senior care facilities cleaning 29 %
Senior Technical Staff/Master Craftsman 6%
Carpet cleaning 60 %
Senior Commercial Staff 11 %
Green area/grounds maintenance 40 %
Sales Manager 7%
Janitorial services 45 %
Department Head/Facility Manager 23 %
Skilled Worker/Assistant 2% Hotel services 13 %
Catering 6%
Decision-making authority
Yes 94 % Security services 11 %
Multiple answers
No 4%
Source: 2015 Reader Survey
Basis: 251 subscribers in Germany
23PRESENT YOUR COMPANY'S
SUSTAINABILITY STRATEGY … IN THE GUIDE SUSTAINABILITY!
In commercial cleaning in particular, sustainability means ensuring that all the people
components, processes and products involved in the process as efficiently and as
possible. For more and more companies, sustainability is therefore no longer a purely
marketing instrument, but rather a fundamental component of their corporate strategy.
We offer companies that use machines and equipment for energy-saving work,
the economical use of water, environmentally compatible cleaning chemicals, dosing
systems, consumables, systems for the avoidance of packaging waste, but also for and
other interested parties the opportunity to present their concepts and solutions.
The guide also provides a platform for cleaning service providers who would like to
demonstrate their sustainability strategy to clients.
Circulation: 15,000 copies
Online + Mobile: E-Paper on www.rationell-reinigen.de
App in Apple Store and Google Play Store
Verbreitung: S ent to subscribers of 'rationell reinigen'
in Germany, Austria and Switzerland.
ithout wastage directly to building cleaning service providers
W
and persons in charge of acquistion and assignment.
Presentation on trade fairs and events.
Presence in the guide + e-paper + app:
1 page company portrait 2,000.– €
1 page company portrait +
1/1 page advertisement or 1 full-page image 3,800.– €
2 page company portrait 3,800.– €
Advertisement on the 2nd, 3rd or 4th cover page 3,300.– €
Online presence | "Sustainability" providers 900.– €
Go here for the 2020 edition. Term. 12 months on rationell-reinigen.de
+ 1 ContentAd in an available rationell-reinigen-Newsletter (value € 420.-)
Last Booking: at the latest till 22/09/2022
Date of publication: 11/11/2022
Click here for the online overview.
24THE DIRECTORY FOR OUR READERS
> YOUR VISITORS rationell-reinigen-Trade Fair Planner to INTERCLEAN, Amsterdam
23,000 copies circulation
Sent as an supplement to the April-Issue of rationell reinigen
Distributed on the fair in Amsterdam
E-Paper on rationell-reinigen.de special publications
Free of charge App in Apple Store and Google Play Store
THE PLATFORM TO GENERATE INTEREST IN YOUR EXHIBITS.
Send a text with max. 800 characters and two photos (300 dpi, to choose from)
on your exhibits for the editorial trade fair preview (free of charge) by 08/03/2022
directly to the editorial office: karin.endhart@holzmann-medien.de
Book your company logo in the particular hall plan for € 260.-
Invite with an advert to visit your booth!
Handy format: Formate Preise 4c
DIN A5 high
Titel page, cover page 4,400.– €
Back cover 3,600.– €
Inside front + inside back cover 3,300.– €
1/1 page 148 mm wide, 210 mm high 3,000.– €
1/2 page horizontal 130 mm wide, 92 mm high 1,550.– €
1/2 page vertical 62 mm wide, 189 mm high 1,550.– €
1/4 page 62 mm wide, 92 mm high 830.– €
1/8 page 62 mm wide, 45 mm high 430.– €
Sample pages from 2018
Logo in hall plan 260.– €
+ VAT.
Last Booking: 15/03/2022
Date of publication: 19/04/2022
25SAVE THE DATE ...
THE INDUSTRY GATHERING MUNICH
FOR BUILDING CLEANING 08./09. NOVEMBER 2022
SERVICE PROVIDERS
PAULANER AM NOCKHERBERG
Please find more information on:
www.zukunftsforum-gebaeudedienste.de
ORDER YOUR TICKETS NOW
SAVE THE EARLY BIRD DISCOUNT!
We will inform you about sponsoring possibilities in spring 2022.
Contact: Gerti Strobel
Telephone +49 8247 354-163
gerti.strobel@holzmann-medien.de
26DIGITALLY
27rationell-reinigen.de
AT A GLANCE DAILY NEWS FROM THE BUILDING SERVICES SECTOR
BUILDING SERVICES – JOURNALISTICALLY PREPARED
INFO ON TRENDS, TECHNOLOGY AND CORPORATE GOVERNANCE
Online reach Of wich mobile reach
46,544 visits 15,799 visits
80,140 page impressions 22,936 page impressions
(monthly average March 2020 (monthly average March 2020
till March 2021, IVW checked) till March 2021, IVW checked)
CAMPAIGN PLANNING
Best practice examples and the current coverage can be found here:
'rationell reinigen' digital portfolio.
specs.
28DISPLAY
ADVERTISING SPACE XXL � for even more attention
Dynamic Sitebar DYNAMIC SITEBAR NEW CINEMAAD
CPM € 150.– CPM € 170.–
The Dynamic Sitebar takes the right-hand skyscraper Fold-out ad that retracts to billboard width when
position and always remains visible. When the user CinemaAd close button is clicked. The complete advertising
scrolls, the Dynamic Sitebar remains in place (sticky). message is visible at all times.
The advertising format adapts to the respective Delivery: Desktop
screen size and thus dynamically uses the maximum
available space on the right-hand side of the website.
Delivery: Desktop
Homepage Takeover
HOMEPAGE TAKEOVER Wallpaper
WALLPAPER
CPM € 170.– CPM € 135.–
Getting more advertising space is impossible. Combination of Superbanner and Skyscraper. The
FireplaceAd
Attention-grabbing combination of FireplaceAd and wallpaper frames the website at the top and
Billboard. right-hand side.
Delivery: Desktop Delivery: Desktop
FIREPLACEAD
CPM € 160.–
Combination of two Skyscrapers and the Superbanner.
The FireplaceAd frames the website on three sides.
When scrolling, the Skyscrapers on the left and right
are sticky.
Delivery: Desktop
29DISPLAY
Strong performance and branding formats. Played out in the field of high-quality content.
Superbanner (728 x 90 pixels) CPM € 80.– Billboard (940 x 250 pixels) CPM € 150.–
Superbanner Sticky Superbanner (728 x 90 pixels) CPM € 100.– Large format, positioned between navigation and
Attention-grabbing advertising format with full-surface Billboard content with plenty of space for design and
presence, top or bottom. Use in the immediately information. A prominent stage for your advertising
visible area with great creative scope for design. message.
Delivery: Desktop, Tablet Delivery: Desktop
Sticky Superbanner
Skyscraper | Interstitial (300-550 x 250-400 pixels) CPM € 120.–
Wide Skyscraper (120-160 x 600 pixels) CPM € 90.– Fade-in takes place directly above the content when
Placed at the right or left side of the screen; remains the website is called up.
Skyscraper
in the user's field of view while scrolling. Delivery: Desktop, Tablet
Delivery: Desktop Interstitial
TandemAd CPM € 130.– BanderoleAd (770 x 250 pixels) CPM € 125.–
Superbanner Simultaneous playout of two classic advertising The advertising material lies in the directly visible area
formats within the same page impression. like a strip across the website. Best suited for concise
Skyscraper
Delivery: upon request advertising messages.
Medium AdBundle CPM € 135.– Delivery: Desktop
Rectangle
(Joint) delivery of three different classic advertising Banderole
media.
Delivery: upon request
30MULTISCREEN
One format — all devices! Whether desktop, tablet or smartphone.
HalfpageAd (300 x 600 pixels) CPM € 110.– VideoAdfrom € 3,500.-
The integration in the content area of the site We adapt and integrate your video to the look
ensures that the user's attention is drawn to this & feel of the website.
HalfpageAd
striking advertising format.
To make users aware of the VideoAD, we place
a teaser box on the start page and the subpages
of the website. For the teaser, you have 120
characters of text and an image available.
You choose how long you want to run the
campaign.
Medium Rectangle (300 x 250 pixels) CPM € 100.–
Prominent placement in the content of the
website, centrally and in the user's field of vision.
Medium
Rectangle
CPM = Cost per Mile
'rationell reinigen' Branding Day.
Exclusive display of your advertising message. Book by the day or
the week — please contact us!
Choose your desired format for the exclusive addressing of our
users in an exclusive period.
'rationell reinigen' — very targeted.
CPM markups:
€ 5.– for targeting | € 5.– for frequency capping
31MAXIMUM ATTENTION
EVEN ON THE SMALLEST SCREENS
MOBILE INTERSCROLLER
NEW (300 x 600 pixels) CPM € 150.–
• Particularly attention-grabbing advertising format.
• Advertising material lies behind the content and is displayed
by scrolling through the view port, while being completely
exposed.
• Does not only communicate an advertising message, but
guarantees also a high brand awareness.
• Ensures full user attention for a few seconds.
• Delivery: Mobile
MOBILE INTERSTITIAL
(300 x 250-300 pixels) CPM € 120.–
• When the website is called up, the ad fades in, directly over
the content and is closed by the user.
• Delivery: Mobile
32MOBILE
Target mobile users for your device optimized campaign.
Mobile MMA Banner CPM Mobile MMA Banner sticky CPM
MMA 6:1: 300-320 x 50 pixels € 80.– MMA 6:1 sticky: 300-320 x 50 pixels € 85.–
MMA 4:1: 300-320 x 75 pixels € 85.– MMA 4:1 sticky: 300-320 x 75 pixels € 90.–
MMA 2:1: 300-320 x 150 pixels € 95.–
MMA 1:1: 300-320 x 250 pixels € 100.–
(Medium Rectangle)
HalfpageAd: 300 x 600 pixels € 110.–
MMA 6:1 MMA 4:1 MMA 2:1 MMA 1:1 HalfpageAd MMA 6:1 MMA 4:1
Know what matters.
The monthly IVW MEW statement transparently documents our
device access.
An average of 31.2 %* of page impressions
for rationell-reinigen.de took place on mobile
* (IVW Online January to July 2020)
33CONTENT MARKETING CONTENT IS KING,
BUT CONTENT PLUS CONTEXT IS KING KONG. (LUIS DI COMO)
NATIVEAD OUT
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD Out links to an external landing page.
• Placement: in content or sidebar
• Duration: min. 4 weeks
Teaser • Reporting: end of runtime (AdImpressions and clicks)
Landingpage • Example
des Kunden
Price: from € 1,500.–
NATIVEAD IN
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD In links to a microsite (one-pager) where you can embed text, images,
videos and links.
Content
• Placement: in content or sidebar
Teaser
• Duration: min. 4 weeks
ANZEIGE • Reporting: end of runtime (AdImpressions and clicks)
• Example
Price: from € 2,500.–
Extend Reach | Crafts XXL.
• on the B2B skilled crafts portals Deutsche Handwerks
Zeitung und handwerk magazin
• across the entire crafts channel
34CONTENT MARKETING
ADVERTORIAL
We build an exclusive microsite (= content page) for you, which is kept in the look &
feel of the website. The microsite is designed to your liking — you can integrate a wide
range of information and content such as images, files, videos and links.
The microsite is available on the selected website for a period of at least 4 weeks.
• Reporting: after end of runtime (AdImpressions, dwell time and click values of all
clickable elements)
• Example 1 | Example 2
The advertorial is flanked by numerous traffic push measures to redirect our users to
the microsite.
The following traffic push elements can be included:
• Fixed NativeAD In (ROS)
• Display advertising
• Mobile advertising
• Content ads in the newsletter
NativeAd Social
In Media • Social media posts
Display News- Price: from € 5,900.–
Advertising letter
Mobile
Advertising
TRAFFIC PUSH
Extend reach | Crafts XXL.
• on the B2B skilled crafts portals of the individual specialist titles
• across the entire crafts channel
35LEADS
WHITEPAPER
For the whitepaper we build an exclusive microsite (content page).
limited Similar to the advertorial, you can insert content such as images, files, videos,
links and of course the whitepage. The collected leads are passed on to you.
availability
Duration: flexible, depending on the budget and/or number of leads,
that are to be achieved.
Set up microsite: € 1,450.–*
Traffic push included: NativeAd In, Newsletter Ads
Upon request: Reach extension on the comprehensive B2B trade portals
Deutsche Handwerks Zeitung and handwerk magazin
Example 1 | Example 2
THE FOLLOWING LEAD MODELS ARE AVAILABLE:
Basic Lead | Premium Lead |
CPL € 50.00* CPL € 100.00*
The following data The following data can be
will be requested: queried:
• First and last name • E-mail address
NativeAd In Newsletter • E-mail address • First and last name
• Company address
TRAFFIC PUSH • Phone
• Company name
• Position in the company
• Industry
*not eligible for discount or AE
36OUR DIGITAL PLATFORMS
FOR SUPPLIERS SHOW YOUR FEATURE!
Digitalisation in the cleaning industry has already taken hold in many areas and
changed processes, but there is still great potential.
With DIGITAL TOOLS, 'rationell reinigen' offers orientation and an overview of digital
tools that are relevant to the industry.
Present your apps and digital features on rationell-reinigen.de. In addition,
we offer the "DIGITAL TOOL OF THE WEEK" in the rationell-reinigen-Newsletter and
a NativeAd In on rationell-reinigen.de.
CHOOSE NOW YOUR SUITABLE (DIGITAL)
COMMUNICATION PACKAGE
Starter Classic Premium
€ 990.– € 1,350.– € 1,850.–
The communication packages listed on the right are also • Online-Entry • Online-Entry • Online-Entry
available for the area of sustainability. for 12 months for 12 months for 12 months
Best in combination with a company portrait in the • "DIGITAL TOOL OF • "DIGITAL TOOL OF THE
Sustainability Guide. THE WEEK" – WEEK" – in the Newsletter
in the Newsletter (value € 420.–)
(value € 420.–) We present your feature to our
readers in the rationell-reinigen-
We present your feature
Newsletter.
to our readers in the
rationell-reinigen-Newsletter.
• „NativeAd In“ – on the
Website (Wert € 2,500.–)
We will present your feature to
Contact: Gerti Strobel | Miriam Hofmiller our users for four weeks on
rationell-reinigen.de.
Example 1 Example 2 Example 3
37rationell-reinigen-NEWSLETTER
AT A GLANCE
NUMBERS, DATA, FACTS
Subscribers → Sending frequency Open rate
5,790 (20/09/2021) weekly approx. 30 %
(as a rule on Wednesday)
Reporting Newsletter Ads
automated max. 5 adverts
after seven days by delivery
Read current Newsletter.
38NEWSLETTER SCHEDULE
Issue Date of publication Issue Date of publication
No. 1 | TOP-clicked 05/01/2022 No. 27 06/07/2022
No. 2 12/01/2022 No. 28 13/07/2022
No. 3 19/01/2022 No. 29 20/07/2022
No. 4 26/01/2022 No. 30 27/07/2022
No. 5 | TOP-clicked 01/02/2022 No. 31 | TOP-clicked 01/08/2022
No. 6 09/02/2022 No. 32 10/08/2022
No. 7 16/02/2022 No. 33 17/08/2022
No. 8 23/02/2022 No. 34 24/08/2022
No. 9 | TOP-clicked 01/03/2022 No. 35 | TOP-clicked 01/09/2022
No. 10 09/03/2022 No. 36 07/09/2022
No. 11 16/03/2022 No. 37 14/09/2022
No. 12 23/03/2022 No. 38 21/09/2022
No. 13 | TOP-clicked 01/04/2022 No. 39 28/09/2022
No. 14 06/04/2022 No. 40 | TOP-clicked 04/10/2022
No. 15 13/04/2022 No. 41 12/10/2022
No. 16 20/04/2022 No. 42 19/10/2022
No. 17 27/04/2022 No. 43 26/10/2022
No. 18 | TOP-clicked 02/05/2022 No. 44 | TOP-clicked 02/11/2022
No. 19 09/05/2022 No. 45 08/11/2022
No. 20 18/05/2022 No. 46 16/11/2022
No. 21 25/05/2022 No. 47 23/11/2022
No. 22 | TOP-clicked 01/06/2022 No. 48 | TOP-clicked 01/12/2022
No. 23 08/06/2022 No. 49 07/12/2022
No. 24 15/06/2022 No. 50 14/12/2022
No. 25 22/06/2022 No. 51 21/12/2022
No. 26 | TOP-clicked 01/07/2022
39NEWSLETTER
Closer to the customer. Land your message directly in your target group's mailbox!
Newsletter ContentAd Price € 420.– Newsletter FullAd (468 x 60 pixels) Price € 380.–
Image-text display that is designed in the look & feel of an Image display placed between editorial posts. The FullAd
editorial article and marked as an advertisement. links to an external landing page (e.g. company website).
In addition, 50 characters for the headline and 350 FullAd
ContentAd
characters of continuous text are available to optimally
communicate your advertising message.
In this format, you get three external links — these are
installed in the headline, logo and body text.
Newsletter Billboard (600 x 240 pixels) Price € 530.– Newsletter Logo Newsletter exclusiv sponsoring Price € 1,615.–
Large and prominent format with plenty of space for design As an exclusive sponsor, secure a newsletter for your
and information, which is placed between high-quality advertising. In addition to the installation of your company
content / articles. Brand awareness guaranteed! ContentAd logo in the header, two advertising formats are available
Billboard
It links to an external landing page within the content, which are placed in the editorial
(e.g. company website). newsletter. Choose the formats — ContentAd, FullAd, and
the billboard are available.
Billboard
limited available
TOP 1 placement in the
Example 'rationell-reinigen-Newsletter'.
For a surcharge of € 50.– if available.
CTR-Star.
The most popular and successful form of advertising for our
advertisers is the ContentAd.
40STANDALONE
DROP YOUR MESSAGE EXCLUSIVELY DIRECTLY INTO THE
MAILBOX OF YOUR TARGET GROUP!
OUR CONTACTS — YOUR CONTENT!
Your benefit:
Newsletter • Attention in the target group that is relevant to you
• No scattering losses
• Contact quality: qualified traffic for your website / offer
• Prominent and exclusive presentation without competitors
• Increased adoption through co-branding with our media brand
• Full transparency and measurability through our reporting
• 5.300 high-quality contacts, direct target group access
• individual sending date
Price per release:
• € 3,800.-
• Example 1 | Example 2
Performance miracle.
The most successful form of advertising in the field of
Newsletter Advertising.
41AUDIO
42RADIO
Handwerker Radio –
THE FIRST WEB RADIO FOR CRAFTSMEN
Advertising and
spot length description price
content formats
NEW Classic radio spot 15-30
seconds
Classic spot campaign to advertise special
promotions. Spot is part of the commercial break.
15.20 €
per spot
Single spot 15-30 Spot isn‘t part of the commercial break. 22.80 €
seconds The timeslot is only available once an hour. per spot
Pre-stream spot 15-30 Plays immediately before the start of the audio 4,950.00 €
seconds stream. per month
Tandem spot spot 15-30 Consists of two spots, that are interrupted by another 22.80 €
seconds + spot, but are almost played in sequence (part of the per spot
reminder commercial break).
5-10
seconds
Cover spot 15-30 This spot convinces with it‘s special placement at the 18.20 €
seconds beginning or at the end of a commercial break and per spot
thus achieves special attention.
Infomercial max. 90 Editorially designed spots that are placed in the 750.00 €
seconds current program. The editorial look gives the (incl. 10
advertiser a high level of credibility. repetitions)
Interview max. 3 Practical topics from the respective business model, 900.00 €
listen now. minutes related to craft. At the beginning there is a clear per interview
labeling as advertising. (incl. 10
repetitions)
Advertising banner Fixed advertising banner on 445.00 €
(234 px x 60 px) www.handwerker-radio.de per month
Individual formats and packages on request.
Good to know.
You don‘t have a produced radio spot? No problem!
We are happy to produce the spot for you.
43You can also read
