MEDIA-INFORMATION 2021 - Holzmann Medien
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MEDIA-INFORMATION 2021
No. 52, valid from 01/01/2021
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www.rationell-reinigen.de
TARGET GROUP. CHANNELS. TOPICS|DATES. PRICELISTS. CIRCULATION. WEBSITE. NEWSLETTER. CONTACT.
CONTENT 'rationell reinigen' | The voice of the Industry
Our target group
page 3
page 4
Our channels page 5
PRINT
'rationell reinigen' | At a glance page 7
Schedule of dates and topics page 9
Prices (text part) page 13
Formats (text part) page 15
Prices (classified advertisements) page 16
Facts & Technics page 17
Circulation and distribution analysis page 18
Analysis of recipient structure page 19
Reader analysis page 21
Special publications page 24
DIGITALLY
'rationell-reinigen.de' | At a glance page 28
Display page 29
Multiscreen page 31
Mobile page 32
Content Marketing page 34
'rationell-reinigen-Newsletter' | At a glance page 37
'rationell-reinigen-Newsletter' | Schedule page 38
'rationell-reinigen-Newsletter' | Advertising opportunities page 39
ABOUT US
Holzmann Medien page 41
Contact | General terms and conditions page 42
2
THE VOICE OF THE INDUSTRY
WITH 22,800 COPIES STRONG INDUSTRY
The building cleaning trade is the craft with the highest numer of employees in Germany.
Circulation: 17,800 copies (inclusive e-paper)
With almost With almost And almost
700,000 25,000 20 billion
Euro
employees companies turnover
source: BIV
'rationell reinigen' is the trade journal of the Federal trade
Guild Assosication of the cleaning indurstry (BIV).
Circulation: 4,000 copies
Approximately In round Generate approx.
68,000 9,000 1,6 billion
Euro
employees companies turnover
source: WKO | Branchenradar
Circulation: 1,000 copies
Approximately In round Generate approx.
'rationell reinigen – Gebäudedienste' is also published in Austria and Switzerland.
For readers in these countries, the magazine is supplemented by a regional section.
If you advertise in the German edition, your ad will be present in all three countries!
Separate price lists apply to the regional sections, which you can find here.
65,000 2,500 1,7 billion
Euro
employees companies turnover
source: Allpura
3
OUR TARGET GROUP
rationell reinigen – GEBÄUDEDIENSTE
THE VOICE OF THE INDUSTRY
OUR READERS
Main target group
Building cleaning service providers in G/A/S 56 % of the circulation
Further readers
Public and private clients
38 % of the circulation
self-cleaners
Suppliers 5 % of the circulation
Foto: ©Janine Escher
Recipient analysis.
Markus Wasserle
Managing Director Gebäudereinigung Wasserle
4
OUR CHANNELS
PRINT
rationell reinigen – THE TRADE JOURNAL FOR THE BUILDING
CLEANING INDUSTRY
'rationell reinigen – Gebäudedienste' is published in the 72. year with 12 issues.
The distributed circulation is 22,802 copies, of which 7,608 are sold (IVW-tested).
'rationell reinigen' is an indispensable companion for entrepreneurs and managers
in the building cleaning trade, from clients and self-cleaners as well as the suppliers.
With our special publications we offer a custom-fit environment for a targeted
or long-term presence.
DIGITAL
WEBSITE rationell-reinigen.de
rationell-reinigen.de complements our information offer as an online portal for the
building cleaning industry up to date and offers IVW-tested quality range for banner
and native formats.
rationell-reinigen-NEWSLETTER
The 'rationell-reinigen-Newsletter' informs about 5,300 subscribers every week.
AT&T
SOCIAL MEDIA
LINKEDIN, XING, TWITTER OR FACEBOOK
'rationell reinigen' is available on the common social media platforms with its own
presence and always provides up-to-date information about the company via these
channels done in the industry.
5
PRINT
6
rationell reinigen
AT A GLANCE BY FAR THE MOST WIDELY CIRCULATED GERMAN LANGUAGE-
TRADE MAGAZINE FOR THE BUILDING SERVICES SECTOR
CIRCULATION
Total circulation (IVW-tested):
22,802 copies
(Average per issue 1. January till 30. June 2020)
thereof e-paper: 354 copies
Circulation and distribution analysis.
PUBLISHED
Monthly (12 Issues)
7
PROFESSIONAL COMPETENCE
MODERN LAYOUT
OUR CREDO: QUALITY JOURNALISM
Editorial
• 'rationell reinigen' is a constant source of inspiration for our customers due to our
Günter Herkommer
journalistic and professional competence. Up-to-date, useful and practice-oriented
reporting in unique information density and variety of topics are guaranteed.
Chefredakteur
guenter.herkommer@holzmann-medien.de
Völlig unErwartEt?
„Und täglich grüßt das Murmeltier“ – wer kennt sie nicht, die US-ame-
• 'rationell reinigen' reports independently, neutrally and critically.
rikanische Filmkomödie mit Bill Murray in der Rolle des TV-Wetteran-
sagers Phil Connors. In einer Zeitschleife gefangen, durchlebt dieser
immer wieder denselben Tag. Schließlich stellt sich bei ihm Überdruss
ein, er beginnt zu verzweifeln. So manchem Gebäudedienstleister mag
es ähnlich ergehen, wenn er an den bevorstehenden Winterdienst denkt.
Dabei hat man doch eigentlich ein halbes Jahr Zeit für die Vorbereitung.
Wenn dann aber – natürlich ohne jegliche Vorwarnung – die ersten
Schneeflocken fallen, bricht jedes Jahr aufs Neue Stress aus. So ist
• 'rationell reinigen' is the indispensable medium for all actors in the field of
jedenfalls die Erfahrung von Walter Schmeißer (WSG Winterservice +
Gebäudedienste), der im Rahmen unserer Rubrik „Forum“ ab Seite 10 auf
mehr als 30 Jahre Einsatzerfahrung in der vierten, von vielen ungeliebten
Jahreszeit zurückblickt. Zwar lasse sich in der Theorie im Vorfeld alles
Viele haben perfekt planen – angefangen bei der einzusetzenden Technik bis hin zur
damit ge
professional building cleaning/building services and provides comprehensive
Steuerung von Abläufen und Mitarbeitern. In der Praxis komme dann
doch alles anders – und dies meist völlig unerwartet.
rechnet, nun Nicht ganz unerwartet kam für mich eine Meldung, die uns kurz vor
Redaktionsschluss erreichte: Die Interclean in Amsterdam ist – nach-
ist es leider dem sie bereits vom Mai in den Herbst verschoben wurde – aufgrund
eingetreten: Die der andauernden Corona-Pandemie als Präsenzveranstaltung endgültig
information on all important topics from the industry for the industry.
abgesagt. Alternativ dazu soll vom 3. bis 6. November ein virtuelles
Interclean 2020 Event mit Online-Fachvorträgen und der Möglichkeit zum virtuellen
Erfahrungsaustausch stattfinden. „Diese Entscheidung ist für uns alle
ist als Präsenz enttäuschend“, konstatiert Bas Dalm, Executive Vice President Exhibi-
veranstaltung tion & Sales bei RAI Amsterdam, und ergänzt: „Da die Covid-19-Situa-
tion jedoch weiter kritisch ist und viele internationale Aussteller sowie
abgesagt. Besucher aufgrund der Marktbedingungen und der anhaltenden Reise-
beschränkungen gezwungen waren, ihre Teilnahme an der Interclean zu
stornieren, sind wir der Meinung, dass die Messe nicht mehr die von ihr
erwartete Qualität bieten kann. Daher wird die Messe in 2020 zu einem
virtuellen Erlebnis.“
Apropos Covid-19: Auch wenn ich mir das Ergebnis unserer gerade
abgeschlossenen Onlineumfrage auf www.rationell-reinigen.de anders
gewünscht hätte – wirklich überrascht hat es mich ebenfalls nicht. Nach
ihrer Einschätzung gefragt, ob die Corona-Pandemie langfristig zu mehr
Wertschätzung für die Branche der Gebäudereinigung führen könnte,
antworteten drei Viertel der Teilnehmer: Nein – ist Corona vorüber,
Bild: Holzmann Medien/Rohde
nimmt auch die Wertschätzung wieder ab. Ich wünschte, dass sie damit
nicht recht behalten!
Ihr Günter Herkommer
rationell reinigen ___ September 2020 1
1 27.08.2020 11:20:58
OUR CONTENT: AS DIVERSE AS THE INDUSTRY
• Sections: Forum, Main Topic, In Practice, Operations, Industry, Products
• Topics: news, industry trends, cleaning technologies/systems, object equipment,
industrial safety, digitalization and robotics, cleaning 4.0, software/quality
management, law, damage claims
• Formats: user reports/reports, technical articles, interviews, trade fair reports,
Product and service pages
extract.
8SCHEDULE OF DATES AND TOPICS 2021
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status November 2020)
1 ED: 04/12/2020
AD: 10/12/2020
Digitization | Robotics in building cleaning
Hotel cleaning | Hotel services
BAU Online, Munich
13 to 15/01/2021
January DP: 12/01/2021 Cleaning with UV light, steam, ozone etc.
Cleanroom cleaning
Vehicles
2 ED: 18/01/2021
AD: 25/01/2021
Cleaning machines: purchase, leasing, rental?
Washroom hygiene and equipment
Lounges, Karlsruhe
09 to 11/02/2021
February DP: 16/02/2021 Quality management | Certifications
Disinfection | Health protection
Hand and skin protection
3 ED: 11/02/2021
AD: 18/02/2021
Hygiene in healthcare
Laundering | Preparation of cleaning textiles
Internorga, Hamburg
12 to 16/03/2021
March DP: 12/03/2021 Catering services
Glass/Facade/Solar cleaning | Height access
Parks and outdoor areas
Vehicles
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Information on our special publications can be found from page 24 of Media Information 2021 at www.holzmann-medien.de/media-sales/print/rationell-reinigen/
9SCHEDULE OF DATES AND TOPICS 2021
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status November 2020)
4 ED: 11/03/2021
AD: 18/03/2021
Ergonomics in building cleaning
Industrial cleaning
Europropre, Paris
30/03/ to 01/04/2021
April DP: 13/04/2021 Hygiene in the transportation sector
Work wear, protective gear, shoes
Software solutions for building cleaning services providers
5 ED: 09/04/2021
AD: 16/04/2021
Cleaning | Environment | Sustainability
Innovative cleaning systems and concepts
Domotex, Hannover
20 to 22/05/2021
May DP: 07/05/2021 Hygiene in the food environment
Graffiti removal | High pressure cleaning
Autonomous (cleaning) machines
Vehicles
6 ED: 07/05/2021
AD: 14/05/2021
Green and outdoor maintenance | Height access
Stripping | Coating | Alternative concepts
Intersolar, Munich
09 to 11/06/2021
June DP: 10/06/2021 Hygiene in educational institutions (schools etc.) Demopark, Eisenach
Washroom cleaning 20 to 22/06/2021
Laundering | Prepping cleaning textiles
Logimat, Stuttgart
Issue before 'Demopark' and 'Altenpflege' 22 to 24/06/2021
Servpark, Frankfurt/Main
30/06/ to 01/07/2021
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Regular Sections:
Main Topic, Forum, In Practice, Claims Dept., Operations (Management/Finance/Law/Equipment), Industry, Products, Services.
For further topic suggestions please contact editor-in-chief Günter Herkommer at +49 8247 354-263.
10SCHEDULE OF DATES AND TOPICS 2021
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status November 2020)
7 ED: 16/06/2021
AD: 23/06/2021
Cleaning and disinfection in healthcare
Hand and skin protection
Altenpflege, Nuremberg
06 to 08/07/2021
July DP: 14/07/2021 Hygiene and sanitary papers | Dispensing systems
Cleaning of wooden and laminate floors
Vehicles
8 ED: 15/07/2021
AD: 22/07/2021
Cleaning of structured floor coverings
Technical cleaning (machines/systems)
August DP: 13/08/2021 Security and services
Cleaning of leisure facilities
Waste sorting and disposal
27th Industry Survey 'Facillity Services in Germany'
(turnover, employment, activities)
Issue before 'Pulire'
9 ED: 10/08/2021
AD: 17/08/2021
Innovative cleaning concepts
Software solutions for contractors | Quality management
Pulire, Verona
07 to 09/09/2021
September DP: 10/09/2021 Cleaning in the transportation sector CMS Berlin
Sustainability in building cleaning Cleaning.Management.Services.
Municipal cleaning | Winter services 21 to 24/09/2021
Vehicles
Preview Issue 'CMS'
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Information on our special publications can be found from page 24 of Media Information 2021 at www.holzmann-medien.de/media-sales/print/rationell-reinigen/
11SCHEDULE OF DATES AND TOPICS 2021
Issue Dates Main topics Trade Fairs /Exibitions (Dates Status November 2020)
10 ED: 16/09/2021
AD: 24/09/2021
Reconditioning and replacing of floor coverings
Hygiene in the food environment
A+A, Düsseldorf
26 to 29/10/2021
October DP: 15/10/2021 Battery-powered equipment and machines
Laundering | Prepping cleaning textiles
Graffiti removal | High pressure cleaning
Workwear | Shoes | PSA
First impressions of 'CMS Berlin'
11 ED: 13/10/2021
AD: 20/10/2021
Shopping mall cleaning
Dosing systems
Inter Airport, Munich
09 to 12/11/2021
November DP: 12/11/2021 Digital tools Texcare, Frankfurt/Main
Using pads, brushes, rollers 27/11/ to 01/12/2021
Healthcare services
Vehicles
Trade Fair Report 'CMS Berlin' I
12 ED: 10/11/2021
AD: 18/11/2021
Wooden floors
Optimised procurement of goods
December DP: 10/12/2021 Washroom hygiene and equipment
Special cleaning techniques
Hygiene in commercial kitchens
Trade Fair Report 'CMS Berlin' II
ED = Editorial deadline AD = Advertising deadline/Date for artwork DP = Date of publication The editors reserve the right to change topics.
Regular Sections:
Main Topic, Forum, In Practice, Claims Dept., Operations (Management/Finance/Law/Equipment), Industry, Products, Services.
For further topic suggestions please contact editor-in-chief Günter Herkommer at +49 8247 354-263.
12PRICE LIST NO. 52
valid from 01/01/2021
1 Advertisement prices and formats (All prices specified are subject to effective statutory VAT.)
Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured
1/1 page 185 x 266 € 4,150.– € 4,720.– € 5,290.– € 5,860.–
Junior page 137 x 180 € 2,200.– € 2,490.– € 2,780.– € 3,070.–
1/2 page 185 x 131 or 90 x 266 € 2,080.– € 2,370.– € 2,660.– € 2,950.–
1/3 page 185 x 86 or 58 x 266 € 1,420.– € 1,670.– € 1,920.– € 2,170.–
1/4 page 185 x 63 or 90 x 131 or 43 x 266 € 1,040.– € 1,260.– € 1,480.– € 1,700.–
1/8 page 185 x 29 or 90 x 63 or 43 x 131 € 525.– € 635.– € 745.– € 855.–
1/16 page 90 x 29 € 270.– € 370.– € 470.– € 570.–
Front cover page + 210 x 193 + 3 mm trimming on the right, left and at the bottom € 7,500.–
Front cover page declaration 185 x 86
2nd, 3rd, 4th cover 210 x 297 + 3 mm trimming on every side € 6,275.–
rationell reinigen
is available as an App, too. – Advertisements from
Content advertisements - millimetre price b/w (43 mm wide) € 4.55
¼ page will be linked with your website!
Island advertisements – millimetre price b/w (43 mm wide) € 6.75
Minimum term 6 months (without discount), minimum height 20 mm.
Supplier directory – millimetre price b/w (43 mm wide) € 2.20 Annual subscription (12 issues) 10 % discount. Included in the price: Special entry in the
Supplier directory – millimetre price colour (43 mm wide) € 2.90 supplier database linked with company address, profile, logo, Internet address, indication of
a max. of 15 search items
Event planner (training, seminars, workshops, in-house exhibitions, conventions, meetings, etc.)
Print entry per event and issue € 20.–
Online entry per event /month € 20.–
Print + online per event and issue € 30.–
Logo per issue € 100.–
Section formats and graphic illustration see page 15 Price list for employment and classified advertisements see page 16
13PRICE LIST NO. 52
valid from 01/01/2021
2 Surcharges: Binding placement regulations: respectively 10 % of basic price Loose inserts (no discount)
Placement (possible from 1/2 page ad) up to 25 g, max. size of 205 mm x 294 mm, machine processing
Colour Per standard colour (Euroscale): 22,500 copies | total circulation (incl. abroad) € 4,255.-
1/1 page € 570.- 1/4 page € 220.- incl. postage
1/2 page € 290.- 1/8 page € 110.- 17,500 copies | only German circulation € 3,330.-
1/3 page € 250.- minimum surcharge € 100.- incl. postage
Special colours only upon request.
14,000 copies |
Format dvertisements across the gutter
A 10 % of basic price Building cleaning service providers in G/A/S € 2,870.-
Bleed advertisements 10 % of basic price incl. postage
3 Discounts: For purchase within one year of insertion 9,000 copies |
(starting from the appearance of the first advertisement) Building cleaning service providers in Germany € 1,845.-
frequency discount volume discount incl. postage
Appearing 3 times 5% 1 page 5%
Total inserts up to 35 g € 5,290.-
Appearing 6 times 10 % 3 pages 10 %
Appearing 12 times 15 % 6 pages 15 % Glued inserts, samples, booklets, etc. upon request
Appearing 24 times 20 % 12 pages 20 %
6 Contact: Consultation, booking:
o discount on colour, bleed, placement surcharges, title pages,
N Gerti Strobel, Advertising Manager
loose inserts, postcards, glued inserts and technical supplementary Telephone +49 8247 354-163
costs, employment and classified advertisements. gerti.strobel@holzmann-medien.de
4 Categories: See price list employment and classified advertisements no. 52/G, p. 16 Data delivery, invoices, supporting documents:
Andrea Ries, Order processing
5 Special types of Telephone +49 8247 354-257
advertising: Bound inserts disposition@holzmann-medien.de
2 pages (1 sheet) € 4,350.-
4 pages (2 sheet), folded € 6,500.- 7 Payment terms and Within 14 days of date of invoice without deduction;
Uncut format 216 x 305 mm bank details: VAT ID no. DE 129 204 092
(incl. 5 mm head trim, 3mm bleed each on left, right and bottom) Sparkasse Memmingen
Trim size 210 x 297 mm IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM
Required batch 22,600 copies
(discount: 1 Bound insert, 2, 4 pages = 1/1 advertisement page)
14FORMATS AND TECHNICAL SPECIFICATIONS 2021
Advertisement formats
1/8 vertical
1/4 p.
w 43 mm w 90 mm
h 131 mm h 131 mm
1/8 page 1/8 p. horizontal 1/4 p. horizontal 1/4 p. vertical 1/3 p. horizontal 1/3 p. vertical 1/2 p. horizontal 1/2 p. vertical
Width 90 mm Width 185 mm Width 185 mm Width 43 mm Width 185 mm Width 58 mm Width 185 mm Width 90 mm
Height 63 mm Height 29 mm Height 63 mm Height 266 mm Height 86 mm Height 266 mm Height 131 mm Height 266 mm
Junior page
in the print space Bleed* 1/4 p.horizontal 1/4 p. vertical 1/3 p. horizontal 1/3 p. vertical 1/2 p. horizontal 1/2 p. vertical
Width: 137 mm Width 148 mm bleed* bleed* bleed* bleed* bleed* bleed*
Height 180 mm Height 200 mm Width 210 mm Width 55 mm Width 210 mm Width 70 mm Width 210 mm Width 102 mm
Height 82 mm Height 297 mm Height 106 mm Height 297 mm Height 145 mm Height 297 mm
The formats specified are final formats. Bleed advertisements require an additional
trimming of 3 mm per page.
Please note:
• A margin of at least 5 mm to the edge of the page must be maintained for bleed
advertisements with texts/images.
• An additional 3 mm per page is not ideally legible - due to the adhesive binding - in
the gutter next to the trimming (gutter bleed) of 3 mm each for text and images
1/1 page in the 1/1 page bleed* across the gutter. 2 x 1/2 page across gutter
print space per width 210 mm
Width 185 mm Width 210 mm • A 10 % surcharge on the basic price is charged for bleed advertisements. height 145 mm
Height 266 mm Height 297 mm +3 mm trimming right, left and below
15CLASSIFIED ADVERTISEMENTS | PRICE LIST NO. 52/G
valid from 01/01/2021
Advertisement prices and formats for classified advertisements
(All prices specified are subject to statutory sales tax.)
Format Print space formats Job offers + other Jobs Wanted Box number
width x height in mm classified advertisements Print + online ad rate: € 12.-
in print + online b/w Colour surcharge: Per visible colour or for logo in colour
b/w up to 1/4 page format € 150.–
1/1 185 x 255 € 1,860.00 € 1,300.00 bigger than 1/4 page format € 215.–
1/2 185 x 125 or 90 x 255 € 930.00 € 650.00 Discounts: none
1/4 90 x 125 € 475.00 € 335.00
1/8 90 x 60 € 250.00 € 175.00 Print data: Advertisements are set according to the text
1/16 (minimum size) 90 x 29 € 135.00 € 98.00 source or delivered as a complete print file
(PDF with a 300 dpi resolution). A proof is
160 mm/4 columns 185 x 160 € 1,408.00 € 992.00 created upon request.
110 mm/2 columns 90 x 110 € 484.00 € 341.00
100 mm/2 columns 90 x 100 € 440.00 € 310.00 Please note the font size of at least 7 point.
90 mm/2 columns 90 x 90 € 396.00 € 279.00
80 mm/2 columns 90 x 80 € 352.00 € 248.00 Consulting/
50 mm/2 columns 90 x 50 € 220.00 € 155.00
40 mm/2 columns 90 x 40 Booking: Telephone +49 8247 354-232
€ 176.00 € 124.00 (Barbara Danielkewitz | Angela Holzwarth)
Millimeter price 90 mm width € 4.40 € 3.10 mediasales@holzmann-medien.de
Please enter in the subject: rationell reinigen
Millimeter price 185 mm width € 8.80 € 6.20
Disposition:
Telephone +49 8247 354-257
(Andrea Ries)
Advertisements are only possible in 2 columms (90 mm width) or 4 columms (185 mm width).
dispositon@holzmann-medien.de
Please enter in the subject: rationell reinigen
Classified advertisements.
are published online approx. one week before the printed issue
comes out at www.rationell-reinigen.de and will be online for
approx. 4 weeks.
www.rationell-reinigen.de/stellen-/anzeigenmarkt
16FACTS & TECHNICS 2021
Year: 72nd volume 2021 Magazine format: DIN A4 | 210 mm wide x 297 mm high
Organ: Journal of the Federal Trade Guild Association of the cleaning Print space: DIN A4 | 210 mm wide x 297 mm high
industry.
Print and
Publishing house: Holzmann Medien GmbH & Co. KG binding process: inner section: sheet offset, paper: 90 g/m², image print
P.O. Box 13 42 | 86816 Bad Wörishofen | Germany cover: sheet offset, paper 170 g/m², image print adhesive binding
Gewerbestraße 2 | 86825 Bad Wörishofen | Germany
Data transmission: by e-mail if necessary with download link to:
Telephone +49 8247 354-01 | Fax +49 8247 354-170
disposition@holzmann-medien.de (regarding: rationell reingen)
www.holzmann-medien.de
www.rationell-reinigen.de/mediaservice Data formats: closed documents:
anzrr@holzmann-medien.de high resolution, printable PDF file (1.4 standard)
File resolution: 300 dpi (CMYK)
Publisher: Alexander Holzmann
All used writings are embedded.
Advertisements: Gerti Strobel (responsible)
Colours: Printing inks (CMYK) according to ISO Coated v2 (ECI)
Telephone +49 8247 354-163
Special colours must be created in the colours of the Euroscale.
gerti.strobel@holzmann-medien.de
Data archiving: Printing material/media is not stored by the publishing house for
Editorial Department: Günter Herkommer
more than one year after the last placement.
(Editor in Chief|responsible in accordance with the press law)
Telephone +49 8247 354-263 Warranty: Complaints can not be accepted for incompletely or inaccurately
guenter.herkommer@holzmann-medien.de provided data/printing material.
For further contacts see page 42. Media-Disposition: Andrea Ries
Telephone +49 8247 354-257
Issue prices: nnual subscription national print
A € 136.90 (incl. VAT and postage)
disposition@holzmann-medien.de
Annual subscription national digital € 129.99 (incl. VAT)
Annual subscription national elivery address for
D
Kombi (print + digital) € 149.15 (incl. VAT and postage) loose inserts and
Annual subscription abroad Price like national plus postage bound inserts: Holzmann Druck, Warenannahme
Retail price € 13.90 (incl. VAT and postage) Gewerbestraße 2, 86825 Bad Wörishofen
password rationell reinigen, no. .../2021
Contact reader service: Telephone +49 8247 354-246
leserservice@holzmann-medien.de Support documents: Required information:
• Number of transport units
Terms of payment
• ournal title
and bank details: Within 14 days of date of invoice without deduction;
• Issue-No.
VAT ID no. DE 129 204 092
A sample must be visibly attached to each package item.
Sparkasse Memmingen
IBAN: DE50 7315 0000 0000 1017 09, BIC: BYLADEM1MLM
for payments in CHF:
Postfinance Zürich
IBAN: CH55 0900 0000 8005 4743 1, BIC: POFICHBEXXX 17CIRCULATION AND DISTRIBUTION ANALYSIS 2021
1 Circulation control: 3.1 D
istribution according to the Nielsen regions/Federal states:
2 Circulation analysis: Copies per issue as an annual average Nielsen region I
(1. January till 30. June 2020) Schleswig-Holstein 3.58 % 635
Hamburg 1.90 % 337
Lower Saxony 8.38 % 1,487
Print run* 22,603 of which of which Bremen 0.75 % 133
abroad ePaper Nielsen region II
Total circulation*: North Rhine-Westphalia 20.37 % 3,616
22,802 5,057 354 Nielsen region IIIa
Hesse 8.44 % 1,498
Paid circulation: 7,608 3,224 354 Rhineland-Palatinate 4.26 % 756
Saarland 1.05 % 186
Copies subscribed: 5,862 2,386 28
Nielsen region IIIb
thereof 2,432 Members copies 1,941 0 Baden-Wuerttemberg 14.81 % 2,628
125 Multiple copies 3 Nielsen region IV
Bavaria 19.44 % 3,450
Other sales: 1,746 838 326 Nielsen region V
Single-copy sale: 0 Berlin 3.24 % 575
Free copies: 15,194 1,833 Nielsen region VI
Brandenburg 2.82 % 500
thereof 0 laid out 0 Mecklenburg-West Pomerania 1.06 % 188
0 display locations 0 Saxony-Anhalt 2.33 % 413
Nielsen region VII
Remaining, file and 155 Saxony 4.51 % 800
archived copies: Thuringia 3.06 % 543
Total circulation national 100.00 % 17,745
3 Geographical distribution analysis:
Distribution abroad:
Proportion of the total circulation
Europe 99.98 % 5,056
Economic region % Copies German-speaking countries 99.20 % 5,016
National 77.82 17,745 Liechtenstein 0.04 % 2
Austria 80.15 % 4,053
Abroad 22.18 5,057 Switzerland 19.01 % 961
Total circulation 100.00 22,802 EU countries (without Germany/Austria) 0.78 % 40
Non-European countries 0.02 % 1
Total circulation abroad 100.00 % 5,057
*Discrepancy between actual circulation and print run due to e-paper.
18ANALYSIS OF RECIPIENT STRUCTURE 2021
1.1 Branches of trade/industrial sectors/types of companies:
WZ 2008 Code Recipient groups Proportion of the total circulation
(according to classification of the industrial sectors 2008)
in total National Abroad
% Copies Copies Copies
Building cleaning service providers 55.90 % 12,746 8,991 3,755
38/58-63/74-82/ Commercial cleaning companies, providers of infrastructural services such as
81100/8121/8122/ the handling of waste and recycling, catering, facade cleaning, maintenance
8129/90-93/ of green areas and winter services, janitor services, industrial cleaning,
95-98/9601 security services, carpet cleaning, facility management etc.
Clients (potential) of building cleaning service providers
and persons in charge of own cleaning staff 37.68 % 8,592 7,448 1,144
10-33/35/41-43 Industry (production of food products and beverages, metal construction and
mechanical engineering, automobile industry, etc.) power industry 17.89 % 4,079 3,311 768
55-56/9604 Hotels, industrial kitchens, amusement parks, adventure and thermal spas 3.66 % 835 801 34
64-65/47 Financial services/insurance companies; retail trade, shopping centres 0.42 % 96 87 9
49-53/68/69-73/ Public authorities: Acquisition and contracting offices of the federal 6.95 % 1,585 1,254 331
84/843/85/94/99 government, states and communes, airports, convention and trade fair
companies, Deutsche Bahn (German railways), universities, technical
colleges, school authorities, real estate and housing, professional
associations
8610/87 Clinics/hospitals, nursing and special-care homes, retirement homes/assisted 8.76 % 1,997 1,995 2
living establishments
Suppliers 5.32 % 1,213 1,103 110
45/46/46442/ Production and wholesale/ trade in/of cleaning requirements (machinery,
47788 cleaning and care products, tools)
Not specified 1.10 % 251 203 48
Total circulation 100.00 % 22,802 17,745 5,057
1.2 Size of the business entity: not ascertained
2.1 Job characteristics: not ascertained
2.2 Socio-demographics: not ascertained
2.3 Decision areas or purchasing intentions: not ascertained
19Summary of the survey method for recipient structural analysis (AMF Scheme 2) Summary of the survey method for recipient structural analysis (AMF Scheme 3-E)
1. Untersuchungsmethode 1. Untersuchungsmethode
Verbreitungs-Analyse durch Dateiauswertung - Total-Erhebung Empfänger-Struktur-Analyse durch Dateiauswertung - Total-Erhebung
2. Beschreibung der Empfängerschaft zum Zeitpunkt der Datenerhebung: 2. Beschreibung der Empfängerschaft zum Zeitpunkt der Datenerhebung:
2.1 Beschaffenheit der Datei: 2.1 Beschaffenheit der Datei:
In der Empfängerdatei sind die Anschriften aller Empfänger erfasst. Aufgrund der vorhandenen In der Empfängerdatei sind die Anschriften aller Empfänger erfasst. Aufgrund der vorhandenen
postalischen Angaben kann die Datei nach Postleitzahlen bzw. Inlands- und Auslandsempfängern postalischen Angaben kann die Datei nach Postleitzahlen bzw. Inlands- und Auslandsempfängern
sortiert werden. sortiert werden. Ergänzend sind in der Datei erfasst: Branchenzugehörigkeit, Betriebsgrößenklassen,
Position und Funktion.
2.2 Gesamtzahl Empfänger in der Datei: 113.004
2.2 Gesamtzahl Empfänger in der Datei: 113.004
2.3 Gesamtzahl der wechselnden Empfänger: 81.402 (Wechsel nach jeder dritten Ausgabe)
2.3 Gesamtzahl der wechselnden Empfänger: 81.402 (Wechsel nach jeder dritten Ausgabe)
2.4 S truktur der Empfängerschaft einer aktuellen
durchschnittlichen Ausgabe nach Vertriebsformen: 2.4 Struktur der Empfängerschaft einer aktuellen
- Verkaufte Auflage 7.608 durchschnittlichen Ausgabe nach Vertriebsformen:
davon: abonnierte Exemplare 5.862 - Verkaufte Auflage 7.608
Einzelverkauf - davon: abonnierte Exemplare 5.862
Sonstiger Verkauf 1.746 Einzelverkauf -
- Freistücke 15.194 Sonstiger Verkauf 1.746
davon: ständige Freistücke 2.833 - Freistücke 15.194
wechselnde Freistücke 12.124 davon: ständige Freistücke 2.833
Werbeexemplare 237 wechselnde Freistücke 12.124
Tatsächlich verbreitete Auflage (tvA) 22.802 Werbeexemplare 237
- davon Inland 17.745 Tatsächlich verbreitete Auflage (tvA) 22.802
- davon Ausland 5.057 - davon Inland 17.745
- davon Ausland 5.057
3. Beschreibung der Untersuchung:
3.1 Grundgesamtheit (untersuchter Anteil): 3. Beschreibung der Untersuchung:
Grundgesamtheit (tvA) 22.802 100,00 % 3.1 Grundgesamtheit (untersuchter Anteil):
Davon in der Untersuchung nicht erfasst 468 2,05 % Grundgesamtheit (tvA) 22.802 100,00 %
- Einzelverkauf - Davon in der Untersuchung nicht erfasst 468 2,05 %
- Werbeexemplare 237 - Einzelverkauf -
- Über Buchhandel geliefert 231 - Werbeexemplare 237
Die Untersuchung repräsentiert von - Über Buchhandel geliefert 231
der Grundgesamtheit (tvA) 22.334 97,95 % Die Untersuchung repräsentiert von
der Grundgesamtheit (tvA) 22.334 97,95 %
3.2 Tag der Datei-Auswertung: 30.07.2020
3.2 Tag der Datei-Auswertung: 30.07.2020
3.3 B
eschreibung der Datenbasis
Die Auswertung basiert auf der Grundgesamtdatei. Die ermittelten Anteile für die Verbreitungsgebiete 3.3 Beschreibung der Datenbasis
wurden auf die tatsächlich verbreitete Auflage im Jahresdurchschnitt gemäß AMF-Ziffer 17 projiziert. Für die Zuordnung der Branchen- und Betriebsgrößenklassen-Merkmale
zu den Empfängeradressen wurden verwendet:
3.4 Zielperson der Untersuchung: entfällt
- Qualifizierung der Adressen durch den Verlag
3.5 Definition des Lesers: entfällt - Adress- und Fernsprechbücher, schriftliche Mitteilungen an den Verlag,
3.6 Zeitraum der Untersuchung: Juli 2020 Messekataloge, Internetrecherchen
Ausschöpfung Branchenmerkmal 111.852 Fälle = 99,0 %
3.7 Durchführung der Untersuchung: Verlag Keine Angaben in der Datei 1.152 Fälle = 1,0 %
Diese Untersuchung entspricht in der Anlage, Durchführung und Berichterstattung dem 113.004 Fälle = 100,0 %
ZAW-Rahmenschema für Werbeträger-Analysen in der aktuellen Fassung. Ausschöpfung Betriebsgrößenklasse 22.378 Fälle = 19,8 %
Keine Angaben in der Datei 90.626 Fälle = 80,2 %
113.004 Fälle = 100,0 %
Ausschöpfung Position 15.059 Fälle = 13,3 %
Keine Angaben in der Datei 97.945 Fälle = 86,7 %
113.004 Fälle = 100,0 %
3.4 Zielperson der Untersuchung: entfällt
3.5 Definition des Lesers: entfällt
3.6 Zeitraum der Untersuchung: Juli 2020
3.7 Durchführung der Untersuchung: Verlag
20READER ANALYSIS
Reading time
STRONG AFFINITIES
up to 30 minutes 18 %
rationell reinigen subscribers, on average, have been reading the
magazine for 12,7 years. between 30 minutes and 1 hour 34 %
89 % of respondents read all 12 issues of rationell reinigen.
On average, they peruse each issue about three times for a total between 1 and 1.5 hours 22 %
period of about one hour.
between 1.5 and 2 hours 12 %
I have been reading rationell reinigen for ...
2 hours or more 14 %
1–5 years 26 %
6–10 years 25 %
COMPETENT COMMUNICATORS
11–20 years 35 %
rationell reinigen is, on average, read by 4 more persons who hold a senior position.
21 years or more 14 %
Additional readers
Number of times I go through an issue ...
No one 15 %
Once 31 %
1–2 persons 33 %
Twice 24 %
3–5 persons 38 %
3 times 26 %
6–10 persons 10 %
4 times 9%
11 or more persons 5%
5 times or more 11 %
Source: 2015 Reader analysis
Basis: 251 subscribers in Germany
21READER ANALYSIS
PERCEPTION OF THE MAGAZINE AND ADVERTISING Assessment of rationell reinigen*
67 % read at least half of all the editorial content of rationell reinigen. Helps to broaden/deepen my expertise 87 %
62 % believe that the companies that advertise in Provides impulses for purchase/
rationell reinigen are important players in the trade. investment decisions 57 %
Takes a critical stance 86 %
Magazine usage Is informative, competent and useful 98 %
I read almost all the articles 12 %
Is the most important magazine 81 %
I read about 75 % of all articles 19 %
Qualities of rationell reinigen*
I read about half of all articles 39 %
Reader-friendly layout 99 %
Importance of advertisements in
rationell reinigen* Of practical use 90 %
Provide input for investment/
51 % Offers solutions to problems 80 %
purchase decisions
Draw attention to new products 84 % Is well researched 90 %
Provides good arguments I
Are important to me 63 % 63 %
can use with customers
Prompt me to visit the vendor's website 46 %
About the survey:
I consider companies that advertise in 251 subscribers were interviewed over the phone based on a sample of the subscriber
rationell reinigen to be important players 62 % base according to Nielsen regions.
in the market Survey conducted in June 2015 by: Dierks Markt- und Medienforschung, Pirmasens
Field Institute: Foerster&Thelen GmbH, Bochum
Source: 2015 Reader Survey
Basis: 251 subscribers in Germany; Level 1-3 on a scala of 6
22READER ANALYSIS
BUSINESS DATA/DECIDERS/AREAS OF ACTIVITY
Business size Areas of activity
1–20 employees 27 % Maintenance cleaning
21–50 employees 18 % Glass and facade cleaning 63 %
51–100 employees 18 %
Construction cleaning 54 %
101–250 employees 16 %
251–500 employees 7% Industrial cleaning 35 %
501 or more employees 13 % Machine cleaning 29 %
Hospital cleaning 26 %
Functions/Respondent's position
Board Member/Owner/General Manager 45 % Senior care facilities cleaning 29 %
Senior Technical Staff/Master Craftsman 6%
Carpet cleaning 60 %
Senior Commercial Staff 11 %
Green area/grounds maintenance 40 %
Sales Manager 7%
Janitorial services 45 %
Department Head/Facility Manager 23 %
Skilled Worker/Assistant 2% Hotel services 13 %
Catering 6%
Decision-making authority
Yes 94 % Security services 11 %
Multiple answers
No 4%
Source: 2015 Reader Survey
Basis: 251 subscribers in Germany
23THE INDUSTRY PORTRAIT
reinigung kompakt PUBLISHED EVERY TWO YEARS
THE PORTRAIT OF THE INDUSTRY 'reinigung kompakt'
Manufacturers, trading concerns as well as building cleaning service providers and
organisations present themselves in this best established publication and spotlight
their company into the focus of our readers.
Circulation: 15,000 copies
Online + Mobile: E-paper on www.rationell-reinigen.de
App in Apple Store and Google Play Store
Distribution: S ent to subscribers of 'rationell reinigen'
in Germany, Austria and Switzerland.
ithout wastage directly to building cleaning service
W
providers and persons in charge of acquistion and
assignment.
Presentation on CMS Berlin 2021
Presence in the guide + e-paper + app:
1 page company portrait € 2,000.–
1 page company portrait +
1/1 page advertisement or 1 full-page image € 3,800.–
2 page company portrait € 3,800.–
Advertisement on the 2nd, 3rd or 4th cover page € 3,300.–
About details like amount of text, number of pictures etc. to the company portraits we
will gladly inform you.
+ VAT.
Last Booking: 20/07/2021
Last Data delivery: 28/07/2021 Click here for the 2019 issue.
Date of publication: 20/09/2021
24GLOBAL CLEANING
FACHKOMPETENZ –
AUCH FÜR DEN ENGLISCHSPRACHIGENMARKT
Zur CMS Berlin erscheint wieder die englischsprachige Ausgabe als
„Best Of“ von 'rationell reinigen'.
Für GLOBAL CLEANING werden ausgewählte Fachbeträge aus 'rationell reinigen' –
dem deutschsprachingen Medium der Branche auf den europäischen
Markt adaptiert und ins Englische übersetzt.
Auflage: 5.000 Exemplare
Verbreitung:
INFORMATION ON OUR- ersand von ca. 3.000 Exemplaren an Gebäudedienstleister, vorwiegend in
V
Nordeuropa (Norwegen, Schweden, Niederlande, Dänemark, Finnland, Irland,
SPECIAL PUBLICATIONS.
Belgien, Großbritannien etc.)
Verteilung auf der CMS Berlin an internationale Besucher
Format: DIN-A4
TO CMS BERLIN 2021 GLOBAL CLEANING erscheint auch als E-Paper sowie als kostenfreie App im Apple
WE WILL UPDATEWerben
SHORTLY
Store und Google Play Store.
Sie – auch im englischsprachigen europäischen Markt –
im Umfeld von nutzwertigen Fachbeiträgen für Ihre Produkte.
on www.holzmann-medien.de/media-sales/
print/rationell-reinigen/
Format s/w 2-farbig 4-farbig
1/1 Seite 2.500,– € 3.000,– € 3.900,– €
Juniorpage 1.400,– € 1.800,– € 2.600,– €
1/2 Seite 1.200,– € 1.500,– € 2.100,– €
1/3 Seite 900,– € 1.200,– € 1.800,– €
1/4 Seite 750,– € 1.000,– € 1.500,– €
1/8 Seite 400,– € 550,– € 850,– €
marketplace-Anzeige 90 x 60 mm 300,– € 400,– € 500,– €
Titelseite + Titelseitenerklärung 5.500,– €
2. + 3. Umschlagseite 4.400,– €
4. Umschlagseite 5.000,– €
* Preise für Satzspiegelformate zuzügl. MwSt.
25DER WEGWEISER
FÜR UNSERE LESER rationell-reinigen-MESSEPLANER ZUR CMS BERLIN
25.500 Exemplare Auflage
Versendet als Beilage der September-Ausgabe von rationell reinigen
Verteilt auf der Messe in Berlin
Kostenlose App im Apple Store und Google Play Store
INFORMATION ON OUR-
DIE PLATTFORM, UM INTERESSE FÜR IHRE EXPONATE ZU WECKEN.
SPECIAL PUBLICATIONS.
Senden Sie einen Text mit max. 800 Zeichen und zwei Fotos (300 dpi, zur Auswahl)
zu Ihren Exponaten für die redaktionelle Messevorschau (kostenlos)
bis 05.08.2019 direkt an die Redaktion (markus.targiel@holzmann-medien.de).
TO CMS BERLIN Buchen
2021 Sie Ihr Firmenlogo im jeweiligen Hallenplan für 260 €.
WE WILL UPDATE SHORTLY
Laden Sie mit einer Anzeige zum Besuch Ihres Messestandes ein!
Handliches Format: on www.holzmann-medien.de/media-sales/
DIN A5 hoch
print/rationell-reinigen/
Formate Preise 4c
Titelseite 4.400,– €
4. Umschlagseite 3.600,– €
2. + 3. Umschlagseite 3.300,– €
1/1 Seite 148 mm breit, 210 mm hoch 3.000,– €
1/2 Seite, quer 130 mm breit, 92 mm hoch 1.550,– €
1/2 Seite, hoch 62 mm breit, 189 mm hoch 1.550,– €
Beispielseiten aus 2019
1/4 Seite 62 mm breit, 92 mm hoch 830,– €
1/8 Seite 62 mm breit, 45 mm hoch 430,– €
Logo im Hallenplan 260,– €
zuzügl. MwSt.
26DIGITALLY
27rationell-reinigen.de
AT A GLANCE DAILY NEWS FROM THE BUILDING SERVICES SECTOR
BUILDING SERVICES – JOURNALISTICALLY PREPARED
INFO ON TRENDS, TECHNOLOGY AND CORPORATE GOVERNANCE
Online reach Of wich mobile reach
43,219 visits 15,677 visits
73,258 page impressions 22,885 page impressions
AT&T (monthly average January (monthly average January
to July 2020, IVW-checked) to July 2020, IVW-checked)
CAMPAIGN PLANNING
Best practice examples and the current coverage can be found here:
'rationell reinigen' digital portfolio.
specs.
28ADVERTISING SPACE XXL
FOR EVEN MORE ATTENTION
DYNAMIC SITEBAR
NEW CPM € 150.–
The Dynamic Sitebar takes the right-hand skyscraper position and always remains visible.
Dynamic Sitebar
When the user scrolls, the Dynamic Sitebar remains in place (sticky).
The advertising format adapts to the respective screen size and thus dynamically uses the
maximum available space on the right-hand side of the website.
Delivery: Desktop
HOMEPAGE TAKEOVER
CPM € 170.–
Homepage Takeover
Getting more advertising space is impossible. Attention-grabbing combination of
FireplaceAd and Billboard.
Delivery: Desktop
WALLPAPER
CPM € 135.–
Wallpaper
Combination of Superbanner and Skyscraper. The wallpaper frames
the website at the top and right-hand side.
FireplaceAd
Delivery: Desktop
FIREPLACEAD
CPM € 160.–
Combination of two Skyscrapers and the Superbanner. The FireplaceAd frames the website
on three sides. When scrolling, the Skyscrapers on the left and right are sticky.
Delivery: Desktop
CPM = Cost per Mile
29DISPLAY
Strong performance and branding formats. Played out in the field of high-quality content.
Superbanner | Billboard (940 x 250 pixels) CPM € 150.–
Superbanner Sticky Superbanner (728 x 90 pixels) CPM each € 80.– Large format, positioned between navigation and
XXL Superbanner XXL Superbanner (728 x 250 pixels) CPM € 85.– Billboard content with plenty of space for design and
Attention-grabbing advertising format with full-surface information. A prominent stage for your advertising
presence, top or bottom. Use in the immediately message.
visible area with great creative scope for design. Delivery: Desktop
Delivery: Desktop, Tablet
Sticky Superbanner
Skyscraper (160 x 600 pixels) CPM € 90.– Overlay (300-550 x 250-400 pixels) CPM € 120.–
Placed at the right or left side of the screen; remains Fade-in takes place directly above the content when
XXL Skyscraper
in the user's field of view while scrolling. the website is called up.
Skyscraper
Skyscraper
XXL Skyscraper (300 x 600 pixels) CPM € 95.– Delivery: Desktop, Tablet
Overlay
Skyscraper variant in oversize.
Delivery: Desktop
TandemAd CPM € 130.– BanderoleAd (770 x 250 pixels) CPM € 125.–
Superbanner Simultaneous playout of two classic advertising The advertising material lies in the directly visible area
formats within the same page impression. like a strip across the website. Best suited for concise
Skyscraper
Delivery: upon request advertising messages.
Medium AdBundle CPM € 135.– Delivery: Desktop
Rectangle
(Joint) delivery of three different classic advertising Banderole
media.
Delivery: upon request
CPM = Cost per Mile
30MULTISCREEN
One format — all devices! Whether desktop, tablet or smartphone.
HalfpageAd (300 x 600 pixels) CPM € 110.– VideoAd Price: from € 3,500.–
The integration in the content area of the site We adapt and integrate your video to the look &
ensures that the user's attention is drawn to this feel of the website.
HalfpageAd
striking advertising format. To make users aware of the VideoAD, we place a
Delivery: Cross Device teaser box on the start page and the subpages of
the website. For the teaser, you have 120
characters of text and an image available.
You choose how long you want to run the
campaign. Runtime: 4 weeks
Medium Rectangle (300 x 250 pixels) CPM € 100.–
Prominent placement in the content of the
website, centrally and in the user's field of vision.
Delivery: Cross Device
Medium
Rectangle
CPM = Cost per Mile
'rationell reinigen' Branding Day.
Exclusive display of your advertising message. Book by the day or
the week — please contact us!
Choose your desired format for the exclusive addressing of our
users in an exclusive period.
'rationell reinigen' — very targeted.
CPM markups:
€ 5.– for targeting | € 5.– for frequency capping
31MAXIMUM ATTENTION
EVEN ON THE SMALLEST SCREENS
MOBILE INTERSCROLLER
NEW CPM € 150.–
• Particularly attention-grabbing advertising format.
• Advertising material lies behind the content and is displayed
by scrolling through the view port, while being completely
exposed.
• Does not only communicate an advertising message, but
guarantees also a high brand awareness.
• Ensures full user attention for a few seconds.
• Delivery: Mobile
MOBILE OVERLAY
CPM € 120.–
• When the website is called up, the ad fades in, directly over
the content and is closed by the user.
• Delivery: Mobile
CPM =Cost per Mile
32MOBILE
Target mobile users for your device optimized campaign.
Mobile MMA Banner CPM Mobile MMA Banner sticky CPM
MMA 6:1: 300-320 x 50 pixels € 80.– MMA 6:1 sticky: 300-320 x 50 pixels € 85.–
MMA 4:1: 300-320 x 75 pixels € 85.– MMA 4:1 sticky: 300-320 x 75 pixels € 90.–
MMA 2:1: 300-320 x 150 pixels € 95.–
MMA 1:1: 300 x 250 pixels € 100.–
(Medium Rectangle)
HalfpageAd: 300 x 600 pixels € 110.–
MMA 6:1 MMA 4:1 MMA 2:1 MMA 1:1 HalfpageAd MMA 6:1 MMA 4:1
CPM = Cost per Mile
Know what matters.
The monthly IVW MEW statement transparently documents our
device access.
An average of 31.2 %* of page impressions
for rationell-reinigen.de took place on mobile
* (IVW Online January to July 2020)
33CONTENT MARKETING CONTENT IS KING,
BUT CONTENT PLUS CONTEXT IS KING KONG. (LUIS DI COMO)
NATIVEAD OUT
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD Out links to an external landing page.
• Placement: in content or sidebar
• Duration: min. 4 weeks
Teaser • Reporting: end of runtime (AdImpressions and clicks)
Landingpage • Example
des Kunden
Price: from € 1,500.–
NATIVEAD IN
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD In links to a microsite (one-pager) where you can embed text, images,
videos and links.
Content
• Placement: in content or sidebar
Teaser
• Duration: min. 4 weeks
ANZEIGE • Reporting: end of runtime (AdImpressions and clicks)
• Example
Price: from € 2,500.–
Extend Reach | Crafts XXL.
• on the B2B skilled crafts portals Deutsche Handwerks
Zeitung und handwerk magazin
• across the entire crafts channel
34CONTENT MARKETING
ADVERTORIAL
limited
We build an exclusive microsite (= content page) for you, which is kept in the look &
availability feel of the website. The microsite is designed to your liking — you can integrate a wide
range of information and content such as images, files, videos and links.
The microsite is available on the selected website for a period of at least 4 weeks.
• Reporting: after end of runtime (AdImpressions, dwell time and click values of all
clickable elements)
• Example
The advertorial is flanked by numerous traffic push measures to redirect our users to
the microsite.
The following traffic push elements can be included:
• Fixed NativeAD In (ROS)
• Display advertising
• Mobile advertising
• Content ads in the newsletter
NativeAd Social
In media • Social media posts
Display News- Price: from € 5,900.–
advertising letter
Mobile
advertising
TRAFFIC PUSH
Extend Reach | Crafts XXL.
• on the B2B skilled crafts portals Deutsche Handwerks
Zeitung und handwerk magazin
• across the entire crafts channel
35LEAD GENERATION
WHITEPAPER
For the whitepaper we build an exclusive microsite (content page).
limited Similar to the advertorial, you can insert content such as images, files, videos,
inks and of course the whitepaper. The collected, GDPR-compliant leads
availability are passed on to you
Duration: flexible, depending on the budget and/or number of leads,
that are to be achieved.
Set up microsite: € 900.–*
Traffic Push: Fixed NativeAD In, Newsletter Ads
Upon request: Reach extension on the comprehensive B2B trade portals Deutsche
Handwerks Zeitung und handwerk magazin
Reporting: after end of runtime (statement & rating, AdImpressions, dwell time
and click values of all clickable items)
Example
UPON REQUEST
Content Creation: Our editorial team creates the content for your whitepaper.
NativeAd In Newsletters THE FOLLOWING LEAD MODELS ARE AVAILABLE:
TRAFFIC PUSH
Basic Lead | Plus Lead | Premium Lead |
CPL € 50.–* CPL € 100.–* CPL € 150.–*
The following data The following data will The following data will be
will be requested: be requested: requested:
• Email address • Email address • Email address
• First name, last name • First name, last name
• Address • Address
• Company name
• Position in the company
*not eligible for discount or AE
36rationell-reinigen-NEWSLETTER
AT A GLANCE
NUMBERS, DATA, FACTS
Subscribers → Sending frequency Open rate
5,306 (10/2020) weekly 30.06 %
4,555 (10/2019) (as a rule on Wednesday) (Jan. till Oct. 2020)
Reporting Newsletter Ads
automated max. 5 adverts
after seven days by delivery
Read current Newsletter.
37NEWSLETTER SCHEDULE
Issue Date of publication Issue Date of publication
No. 1 07/01/2021 No. 27 07/07/2021
No. 2 13/01/2021 No. 28 14/07/2021
No. 3 20/01/2021 No. 29 21/07/2021
No. 4 27/01/2021 No. 30 28/07/2021
No. 5 | TOP-clicked 01/02/2021 No. 31 | TOP-clicked 02/08/2021
No. 6 10/02/2021 No. 32 11/08/2021
No. 7 17/02/2021 No. 33 18/08/2021
No. 8 24/02/2021 No. 34 25/08/2021
No. 9 | TOP-clicked 01/03/2021 No. 35 | TOP-clicked 01/09/2021
No. 10 10/03/2021 No. 36 08/09/2021
No. 11 17/03/2021 No. 37 15/09/2021
No. 12 24/03/2021 No. 38 20/09/2021
No. 13 | TOP-clicked 31/03/2021 No. 39 29/09/2021
No. 14 07/04/2021 No. 40 | TOP-clicked 01/10/2021
No. 15 14/04/2021 No. 41 06/10/2021
No. 16 21/04/2021 No. 42 13/10/2021
No. 17 28/04/2021 No. 43 20/10/2021
No. 18 | TOP-clicked 03/05/2021 No. 44 27/10/2021
No. 19 11/05/2021 No. 45 | TOP-clicked 02/11/2021
No. 20 19/05/2021 No. 46 10/11/2021
No. 21 26/05/2021 No. 47 16/11/2021
No. 22 | TOP-clicked 01/06/2021 No. 48 24/11/2021
No. 23 09/06/2021 No. 49 | TOP-clicked 01/12/2021
No. 24 16/06/2021 No. 50 08/12/2021
No. 25 23/06/2021 No. 51 15/12/2021
No. 26 | TOP-clicked 01/07/2021 No. 52 22/12/2021
38NEWSLETTER
Closer to the customer. Land your message directly in your target group's mailbox!
Newsletter ContentAd Price € 390.– Newsletter FullAd (468 x 60 pixels) Price € 350.–
Image-text display that is designed in the look & feel of an Image display placed between editorial posts. The FullAd
editorial article and marked as an advertisement. links to an external landing page (e.g. company website).
In addition, 50 characters for the headline and 350 FullAd
ContentAd
characters of continuous text are available to optimally
communicate your advertising message.
In this format, you get three external links — these are
installed in the headline, logo and body text.
Newsletter Billboard (600 x 240 pixels) Price € 490.– Newsletter Logo Newsletter exclusiv sponsoring Price € 1,500.–
Large and prominent format with plenty of space for design As an exclusive sponsor, secure a newsletter for your
and information, which is placed between high-quality advertising. In addition to the installation of your company
content / articles. Brand awareness guaranteed! ContentAd logo in the header, two advertising formats are available
Billboard
It links to an external landing page within the content, which are placed in the editorial
(e.g. company website). newsletter. Choose the formats — ContentAd, FullAd, and
the billboard are available.
Billboard
TOP 1 placement in the
Example 'rationell-reinigen-Newsletter'.
For a surcharge of € 50.– if available.
CTR-Star.
The most popular and successful form of advertising for our
advertisers is the ContentAd.
39STANDALONE
DROP YOUR MESSAGE EXCLUSIVELY DIRECTLY INTO THE
MAILBOX OF YOUR TARGET GROUP!
OUR CONTACTS — YOUR CONTENT!
Your benefit:
Newsletter • Attention in the target group that is relevant to you
• No scattering losses
• Contact quality: qualified traffic for your website / offer
• Prominent and exclusive presentation without competitors
• Increased adoption through co-branding with our media brand
• Full transparency and measurability through our reporting
• 5.300 high-quality contacts, direct target group access
• individual sending date
Price per release:
• € 3,575.-
• Example 1 | Example 2 | Example 3
Performance miracle.
The most successful form of advertising in the field of
Newsletter Advertising.
40YOUR COMPETENT PARTNER FOR
BUSINESS AND TRADE MEDIA
41CONTACTS
Günter Herkommer Heike Holland Markus Targiel Karin Endhart Peter Hartmann
Editor-in-Chief Editor Editor Editorial Assistant Publisher
Telephone +49 8247 354-263 Telephone +49 8247 354-248 Telephone +49 8247 354-262 Telephone +49 8247 354-187 Telephone +49 8247 354-164
guenter.herkommer heike.holland markus.targiel karin.endhart peter.hartmann
@holzmann-medien.de @holzmann-medien.de @holzmann-medien.de @holzmann-medien.de @holzmann-medien.de
Holzmann Medien GmbH & Co. KG
rationell reinigen
Gerti Strobel Miriam Hofmiller Andrea Ries P.O. Box 1342
Advertising Manager Media Sales Media-Disposition 86816 Bad Wörishofen
Telephone +49 8247 354-163 Telephone +49 8247 354-264 Telephone +49 8247 354-257 Telephone +49 8247 354-01
Fax +49 8247 354-170
gerti.strobel miriam.hofmiller disposition
anzrr@holzmann-medien.de
@holzmann-medien.de @holzmann-medien.de @holzmann-medien.de www.rationell-reinigen.de
www.holzmann-medien.de
The following apply
Gerneral terms and conditions.
42You can also read
