Media data 2021 Advertising Your media par tner No. 1 in the year of Interschutz 2021! - Feuerwehr-Magazin
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Magazin
Media data
8200
4 April 2020
EUR 5,50
Belgien EUR
6,50
Deutschland
Luxemburg EUR Italien EUR 7,00
6,50 Österreic
Schweiz CHF h EUR 6,10
Feuerwehr-
10,60
2021
Einsatz
Advertising Auslaufen
price list no. 33, Diesel entzünder
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2 | Why you should advertise in the Feuerwehr-Magazin…
In the first half of 2020 the Feuerwehr-Magazin
sold 42,910 copies per month.
Each copy of the Feuerwehr-Magazin has 2.2 readers on average.** This translates to
a cumulative audience of 94,402 readers per issue.*
Fur thermore! Hig h Reach!
Many readers of the Feuerwehr-Magazin collect
the issues and pick them up again later.
For you as an advertising customer this means: Ad placed once
but read at least twice!
Your advertisement in the Feuerwehr-Magazin
has a lasting effect.
**) calculation 42,910 sold copies acc. 1th half year 2020 x 2.2 readers per copy (result from reader survey) = 94,402 readers (altogether). 1st recipient + 1.2 additional readers = 2.2 readers per copy.
**) source: online reader survey 2013 with 2,100 participants (readers of Feuerwehr-Magazin). Spot checks have shown: These figures are still valid.
3 | Profile Feuerwehr-Magazin
The Feuerwehr-Magazin is a magazine for all active firefighters
and everyone working in disaster management and fire safety
Every month the Feuerwehr-Magazin mation medium for firefighters in profes-
provides full-time and volunteer firefight- sional, volunteer and factory fire brigades
ers in the entire German-speaking area as well as their honor and youth depart-
with indispensable knowledge about ments. With our website feuerwehr-
vehicles, fire departments, equipment magazin.de, our newsletter and our so-
and technology. Additionally, the Feuer- cial media channels we supply the sector
wehr-Magazin informs about legal issues around the clock with the latest news and
and tactical approaches concerning allow quick knowledge transfer.
firefighting operations. We are inspiration
Feuerwehr-Magazin –
and investment advisor all at once. Only
we are wherever the sector is!
the Feuerwehr-Magazin regularly tests
equipment and gives neutral market
descriptions.
Most Feuerwehr-Magazin readers are Publication frequency
young professionals who are technology monthly
enthusiasts with a doer mentality. Our Year
readers are always on the lookout for new 38th year
ideas, impulses and solutions for their Purchase prices
daily work. Annual subscription 60.00 € (Germany),
65.00 € (world), 112.20 CHF (Switzerland),
The Feuerwehr-Magazin is more than just
single magazine 5.50 €
a journal. We see our self as the infor-
4 | Qur target audience/persona
The here portrait ‘’persona’’ are not in reality existing people but stereoty- We prepare all of our content in a way that suits the respective audience,
pical representatives of our most important reader/user groups. They help and we publish it on the ideal channel to reach the particular ‘’persona’’.
our editors to always consider the readers’ needs, wishes and goals during This is relevant for our advertising partners too because our readers are
their research, writing and planning. your costumers!
»I find reportages about »I already prepare myself »I privately bought a second »I want to learn from other
vehicles and equipment as intensively for my first real set of almost all my protec- firefighters mistakes in
well as operation reports operation with the volunteer tive clothing and equipment. order to find my own solution
exciting.« fire brigade.« This way I am always ready.« approaches.«
David Do-it* Julia Youthful* Ben Burner* Leo Leader*
O firefighter since 20 years O at the fire station every week O owns non-corporate protective O lots of management, not a technician
O vehicle care, handover and O lots of training, sometimes clothing and equipment O only at major operations
defect detection allowed to come real operations O tries to participate in as many O administrative duties
O has a say in purchase O goal: joining the volunteer fire operations as possible O responsible for purchase of new
O responsible for training schedules brigade O has several duties/tasks/jobs in equipment and vehicles
O sometimes buys own equipment his fire station
Also gets information from Also gets information from
manufacturer courses, internet, Also gets information from Also gets information from seminars, further training, magazines,
Facebook internal seminars, social media further training and seminars, manufacturer websites
channels newsletter, fairs, Facebook
Especially interested in Especially interested in
vehicles and equipment, Especially interested in Especially interested in critical specialist reports on equipment
new technology reportages, videos training, equipment, product tests and vehicles, tests, organizing,
and comparisons, operation reports specialized fairs
*in german language: Marko Macher/Julia Jugendfeuerwehr/Ben Brenner/Leo Leader
5 | Good to know...
Magazines are print information medium number 1
for all (professional and volunteer) fire fighters.**
More than 95% of firemen are interested in products
from the firefighting field, vehicles and technology.**
63% of full-time fire fighters (professional and factory fire brigades) play at least
an important role in the decision-making regarding equipment and vehicle purchases.*
47% of fire fighters finance their personal protective equipment (PPE)
privately. And pay an amount of up to 100€ per year.**
*) source: online survey on feuerwehrmagazin.de, 1,259 participants, period of questioning: Spring 2019
**) source: online survey on feuerwehrmagazin.de, 617 participants, period of questioning: Spring 2019
6 | Our 360° strategy
Print subscribers1) With us you are going to reach
26,523 your target audience on all
Digital subscribers1) channels – everywhere
4,005
and every time! Belgien EUR
6,50 Italien EUR
7,00 Luxemburg
EUR 6,50
Österreich
EUR 6,10
Schweiz
CHF 10,60
Sold copies1)
Brennen drei
Lkw gleichz
eitig
Einsätze Menschenret
aus Trümm tung
erfeld
42,910
Readers (2,2 readers/copy)2)
94,402 Wende kam
source: online reader survey 2013 with 2100 participants (readers of Feuerwehr-Magazin)
rechtzeiti
g
Seine letzte
Visits/month1)
in DeutschlaMission
nd
dankt allen
Helfern
458,547
Google Analytics, FM and RD altogether, timeframe January 2016 until July 2020
PIs/month1)
668,040
Newsletter subscribers1)
13,043
eDossier downloads3)
70,659
Facebook fans1)
153,109
Twitter followers1)
21,065
Multi-Channel-
Pinterest impressions1) Family
327,890
Instagram followers1)
Shop
as of September 2020
112,000
YouTube subscribers1)
Total reach
9,530
XING followers1) 2,0 11r,2 89
op le pe m on th
7,629 pe
1)
2)
3)
7 | Native Advertising Portfolio
Today, anyone who wants to catch the customer’s O The only way to reach your target group across all O Helps to reach your company’s and products’
attention needs a mix of editorial content and ad- relevant communication channels (print, online, whole target group by creating a larger audience for
vertising or brand messages, in a nutshell: Native social media) and avoiding ad blockers in the your topic
Advertising! process O Allows for customised communication to the
target group, which is relevant for you, due to
How does Native Advertising work? Our process for a successful clear persona definition and positioning of
Native Advertising is storytelling. Your advertising or ↓ Native Advertising campaign ↓ Feuerwehr-Magazin [Firefighting Magazine]?
brand message is published in our platforms’ edito- O Supports your company in establishing itself as an
rial environment by means of an editorial plot (story). opinion leader for your target group on the relevant
Or your company (offer) is an integrated element of topics
an editorial topic, without directly engaging in direct O Improves the visibility of your brand in search
product advertising. Native Advertising sustain- engines and social media channels using
ably supports you in building and extending SEO optimised multimedia storytelling
your company’s and your products’ leading (editorial, images, graphics, video)
position in your relevant target groups.
Content is king and we are
What does Native Advertising achieve the topic champions
at Feuerwehr-Magazin [Firefighting We are the content specialists for our
Magazine]? target group and know exactly which
O Your content receives high attention topics our community is interested
and involvement from our commu- in. Simply leave the storytelling of
nity due to the high credibility and your message to us. We will make
reach of our media brand(s) sure that your topics reach our
O Publication of your content within community effectively.
the look & feel of our editorial envi-
ronment. We are happy to handle the We will take over the campaign
content creation for you conception, the content creation, the
O Leads to longer time spent on the site multichannel publishing, the campaign
and higher involvement with your brand as management and the reporting. A one-stop
well as your message and creates long-term full service – from your target group’s content
effects specialists.8 | Schedule and editorial plan
Issues Publication Advertising Deadline for Topics* Trade fairs and congresses,
date deadline print data remarks**
Volunteer fire brigade Scharrel,
01/2021 18.12.2020 20.11.2020 27.11.2020 January 23-31, 2021: Boot (Boat) in Düsseldorf
works fire brigade Infraserv, Test: Trolleys
Volunteer fire brigade Waren, airport Karlsruhe,
02/2021 29.01.2021 11.12.2020 08.01.2021 –
Market overview: Battery fans
Volunteer fire brigade Neustadt, Participation at the project
03/2021 26.02.2021 29.01.2021 05.02.2021
new Technical assistance devices „Magazines in schools“
Participation at the project
04/2021 26.03.2021 26.02.2021 05.03.2021 Foehr Island, Fire brigade Reutlingen, Drones
„Magazines in schools“
additional
Volunteer fire brigade Passau, “Vierertrupp“ Group
Fair 05/2021 5% fair
surcharge!
30.04.2021 26.03.2021 07.04.2021 of four Walldorf, Technical assistance school, May 5-7, 2021: 21. RETTmobil in Fulda
journals! animal rescue (exotic animals)
More additional Fire brigade Bochum, works fire brigade Bavaria, June 14-19, 2021: INTERSCHUTZ in Hannover
extensive! 06/2021 10% fair 28.05.2021 30.04.2021 05.05.2021
surcharge! Volunteer fire brigade Misburg, Vehicle wrapping June 23-24, 2021: Feuertrutz in Nürnberg
Volunteer fire brigade Iserlohn, Fire brigade
07/2021 25.06.2021 28.05.2021 04.06.2021 –
Cuxhaven, Extinguisher Backpacks
Volunteer fire brigade Wiesbaden, Fire brigade
08/2021 30.07.2021 02.07.2021 09.07.2021 Interschutz: Review
Dessau-Rosslau, Test: Tilt-able head flashlights
09/2021 27.08.2021 30.07.2021 06.08.2021 Fire brigade Gütersloh, Test: Hose reels September 7-12, 2021: IAA in München
“Kreisfeuerwehrbereitschaft” (KFB) Niedersachsen,
10/2021 24.09.2021 27.08.2021 03.09.2021 works fire brigade Ferrero, Service: Working with October 8-10, 2021: Florian in Dresden
rear loading cranes
Volunteer fire brigade Konstanz,
11/2021 29.10.2021 01.10.2021 08.10.2021 in November 2021: PMR Expo in Köln***
Fire brigade Lübeck, Test: Hollow steel tubes
ements
12/2021 26.11.2021 29.10.2021 05.11.2021 HAW Paderborn – For job artdhevreadrtdeisadlines –
and fu us!
in touch with
* ) changes because of editorial reasons or current reasons reserved **) as of August 202o – information provided without guarantee ***) exact date not fixed by editorial deadline
plea se get9 | Advertising formats/prices
Magazine format:
Format Width x height Price 1. Extra 1. Extra 1. Extra Job market Job market
210 mm width x 280 mm height in mm b/w colour colour colour b/w 4 colour
Type area: 1/1 page 188 x 243 3,265 € 3,850 € 4,445 € 5,060 € 2,785 € 4,100 €
188 mm width x 243 mm height
2/3 page high 120 x 243
Colour: Euro scale,
across 188 x 160 2,245 € 2,785 € 3,370 € 3,980 € 1,850 € 2,800 €
special colors on request
1/2 page high 90 x 243
Agency commission: 15 %
across 188 x 120 1,780 € 2,320 € 2,950 € 3,615 € 1,410 € 2,290 €
Special placements:
1/3 page high 60 x 243
We charge an additional 15 %
across 188 x 80 1,225 € 1,755 € 2,315 € 2,890 € 990 € 1,550 €
O for guaranteed placements
O If you place an advertisement with a 1/4 Seite high 45 x 243
format of 1/2 page upright on page 5 across 188 x 60 920 € 1,485 € 2,000 € 2,580 € 720 € 1,255 €
(next to the table of contents) or partly 90 x 120
1/1 format on the inside front cover,
1/8 Seite high (a) 90 x 60
inside back cover or outside back
across (b) 188 x 30 470 € 1,000 € 1,535 € 2,065 € 400 € 740 €
cover
Same price for formats with bleed or in type area. Special formats on request!
Small advertisements
(commercial, designed): Private advertisement: 5 lines 16 € flat, Discounts: for several advertisements wehr-Magazin and Rettungs-Magazin.
mm-price b/w € 3.80 (column width 42 every additional line 2.70 € within 12 month This combination discount is only going
mm) 1 additional color + 50%; 4-color Business advertisements: 5 lines 47 € to be deducted from the cost of the
Frequency progression:
+ 100% color satiation surcharge, flat. From the 6th line on we charge the Rettungs-Magazin advertisement.
3-fold publication 3 %
booking possible above mm-price of 3 € per column 6-fold publication 5 % Terms of payment:
30 mm/1 column possible Price per picture: 27 € 9-fold publication 10 % 20 days after the date of involve, net.
placement classified advertisements, 12-fold publication 15 %
Running text advertisements/ category of choice Bank connection:
text advertisements*: Quantity progression: Konto-Nr.: 90 917, BLZ 630 500 00
Chiffre charge: 5.60 € for 3 pages 4 % for 9 pages 12 %
(circa 24 characters per line includ- IBAN: DE56 6305 000 000 000 90917
for 6 pages 8 % for 12 pages 15 %
ing punctuation marks and space All commercial prices plus Value Added BIC: SOLADES 1ULM
characters) Tax (only in Germany). Combination discount: Safe 5% for St.-Nr.: 28/88/030/10409
placing an advertisement in the Feuer- UST-ID-Nr.: DE 147041097
* Small advertisements from the Feuerwehr-Magazin will also be published in pdf-format on feuerwehrmagazin.de.
This reach extension is a free bonus that cannot be guaranteed.10 | An overview of advertising formats
Please see the
following page
for technical
specifications
about your data
Double page 2/3 page high 1/2 page high 1/3 page high 1/4 page high transfer!
M = Print space: M = Print space: M = Print space: M = Print space: M = Print space:
396 x 243 mm 120 x 243 mm 90 x 243 mm 60 x 243 mm 45 x 243 mm
M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size:
420 x 280 mm* 135 x 280 mm* 102 x 280 mm* 72 x 280 mm* 57 x 280 mm*
1/1 page 2/3 page across 1/2 page across 1/3 page across 1/4 page across 1/8 page across
M = Print space: M = Print space: M = Print space: M = Print space: M = Print space: M = Print space:
188 x 243 mm 188 x 160 mm 188 x 120 mm 188 x 80 mm 188 x 60 mm 188 x 30 mm
M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size:
210 x 280 mm* 210 x 180 mm* 210 x 140 mm* 210 x 100 mm* 210 x 80 mm* 210 x 50 mm*
Explanation
M = Advertising format in print space
M = Advertisement in the format of the bound magazine; * Attention: Please design your advertisement with an extra 3 mm of trimming margin on all for sides!11 | Delivery of painting materials
We can process the following programs Attention – important information Cancellation
on MAC: for the tablet edition: To make your
• InDesign • without placement request no
advertisement digitally usable, you charge before the advertising
• Illustrator need to embed links (e-mail address-
• Photoshop deadline
es or webpages) directly into the • with placement request no
file. The relevant page should open charge until 14 days before the
on the PC:
when the link is being respective advertising deadlines
• InDesign
clicked on. The same (page 8)
• Photoshop
thing applies to QR codes. • For cancellations after expiration
For these the link must of these terms, we must charge
Preferred file delivery be embedded too. We 25% of the order total.
• PDF X3 oder PDF X4 cannot insert the
link later. If the print documents are not
Color profile for the Cover: ISO Coated v2 (FOGRA 39L),
handed in on time, we must
Color profile for the Content: PSO LWC Standard (FOGRA 46L)
charge a technical fee.
• PDF, EPS, PS-files with imbedded letters created in 4c.
Please avoid open Indesign or Illustrator documents,
otherwise deliver any used pictures, graphics and fonts.
• used Photoshop “pictures“
(TIFF or EPS, resolution at least 300 dpi)
Prints
• Deliver necessarily a colourprint
or a binding proof with FOGRA control wedge.
Contact
Medienhaven GmbH
Mrs. Heide Rüdiger Phone +49 (421) 72 66 00
Media Vor dem Steintor 34 Fax +49 (421) 70 18 94
• DVD • CD-Rom • USB-Stick• E-Mail 28203 Bremen/Germany E-Mail fm@medienhaven.de12 | Special advertising formats
Inserts Surcharges Gate- and backfolder
exact
Up to 25g of weight 110 € per started for special advertising formats occur for: The Gate- and Backfolder are fold-out You can get d more
ts an
advertisements. The Gatefolder (U2) measuremenformation.
thousand plus postal fees (subscribers) • selective booking detailed in
(more than 25g of weight on request) ma- • selection of recipient addresses is folding out to the left and the
ximum possible size of the insert: 20.5 Backfolder (U4) to the right. On these
• gluing the postcard into a certain area
cm x 27.3 cm (width x height). The inserts pages double-sided printing can be
of the magazine (e.g. first third of the
weight cannot be more than 150g! used. A perforation for easier separa-
magazine…)
Standard inserts will be put loosely into tion of the page from the magazine is
• manual inserting of the insert possible. The paper thickness is the
the magazine at a random page and
• manual gluing on of the postcard same as the thickness of the cover.
mechanically processed.
• shipping of the magazines in foil pockets
All prices plus sales tax domestically.
because of an insert or another kind of
advertising material U2 (Gatefolder): 12,000 €
Bound inserts • bound inserts, inserts and postcards U4 (Backfolder): 14,000 €
4 pages: 6,545 € 12 pages: 13,025 € must be provided in a way that makes
8 pages: 9,635 € 16 pages: 16,100 € further reworking and editing un- All prices plus Value Added Tax
Prices are for total circulation. necessary. If the trimmed size or folding (only in Germany).
Selective booking on request. is incorrect we cannot give a proces-
Bound inserts in magazine format: 210 mm x sing-guarantee. Difficulties and further
280 mm + 5 mm trimmed size on all edges. folding or gluing works will be charged The special print as the perfect PR activity for your company
Smaller bound inserts only on request. separately Specialist articles in the Feuerwehr-Magazin on your company, your
products or services are highly significant for your costumers. Use this
effect for your advertising and integrate this premium content into the
communication with your target audience.
Regarding inserts, postcards, bound inserts and commercial There are two different possibilities. You have the choice.
samples please consider the following points: Classic special prints…
Interested?
Approach us –
• Before order acceptance we need one clearly distinguishable from the editorial ...are the perfect medium to specifi-
print
Special mpany cally show your costumers appli- we would love
binding sample or if need be a dummy with content. Placement is dependent on techni- co
for your
cation examples of your products, to provide
size and weight data cal capabilities. advice!
technologies and services – in on site
• Please send the sample to our printery: • Please don’t send inserts with zigzag
conversations, on fairs, congresses or
ADV Schoder, Herr Waldemar Maier, folding – this is only available for a for your field service.
Aindlinger Straße 17-19, 86167 Augsburg surcharge. Digital special print
for your company
• Advertising material can only promote the • Delivery date: one week after the copy Digital special prints…
advertiser’s sales program. According to (compare page 8) ...are so called special publications in PDF format. They
postal regulations, the advertising material • You will get the exact delivery details when effectively and cheaply add to your e.g. mailing drive,
must be designed in a way that makes it placing the order enrich your website or your electric brochures.13 | Our cross media offer for you
NE W
the to
team!
Profit from our packages. Or ask for Ulrike Groß Print/Tablet Mareike Koch Online
individualized cross media packages. Phone +49 (4104) 690446 Phone +49 (421) 46886-55
We will be happy to advise you! E-Mail gross@ebnermedia.de E-Mail koch@feuerwehrmagazin.de
Cross media package Cross media package Cross media package
»gold« »silver« »bronze«
Magazine Magazine Magazine
1/1 page 4c 1/2 page 4c 1/4 page 4c
+ + +
Digital Digital Digital
O Advertorial + O Advertorial + O Advertorial +
Facebook-Posting Facebook-Posting Facebook-Posting
O Skyscraper on O Skyscraper on
feuerwehrmagazin.de, feuerwehrmagazin.de,
50,000 guaranteed views 30,000 guaranteed views
Advertise
O Newsletter-Advertorial,
with us on all
first position channels!
Package price Package price Package price
9,639 € 7,310.25 € 5,121.60 €
Regular price: 10,710 € Regular price: 7,695 € Regular price: 5,280 €
10 % savings: 1,071 € 5 % savings: 384.75 € 3 % savings: 158.40 €
Prices minus 15% AE provision for printable printing material. This is where you find the online media data: www.feuerwehrmagazin.de/media-daten14 | Contact
Media Consulting Chief Editor/
focus Print/Tablet Publisher
Ulrike Groß Jan-Erik Hegemann
Phone +49 (4104) 690446 Phone +49 (421) 46886-0
Fax +49 (4104) 9629753 Fax +49 (421) 46886-30
E-Mail gross@ebnermedia.de E-Mail hegemann@feuerwehrmagazin.de
Media Consulting Advertising coordinator/
Focus Online Editorial assistant
NE W to
Mareike Koch the team!
Angela Widder
Phone +49 (421) 46886-55 Phone +49 (421) 46886-0
Fax +49 (421) 46886-30 Fax +49 (421) 46886-30
E-Mail koch@feuerwehrmagazin.de E-Mail widder@feuerwehrmagazin.de
rson
your contact pe
Mareike Koch is UT Z- Ne ws 2021 Anastasia Richter
nal INTE RS CH
for the fair jour z m edia da ta ! Online (parental leave)
rate Interschut
Ask for our sepa
Print/Tablet media consulting: Große Straße 52, 21465 Reinbek/Germany, Phone +49 (41 04) 690446, Fax: +49 (41 04) 9629753
Editorial Office: Feuerwehr-Magazin, Ebner Media Group GmbH & Co. KG, Hinter der Mauer 9, 28195 Bremen, Phone: +49 (4 21) 46886-0,
Fax: +49 (4 21) 46886-30, E-Mail: redaktion@feuerwehrmagazin.de, Web: www.feuerwehrmagazin.de
Publishing firm: Feuerwehr-Magazin, Ebner Media Group GmbH & Co. KG, Karlstraße 3, 89073 Ulm, Phone: +49 (731) 1520-951, Fax: +49 (731) 1520-171,
Web: www.feuerwehrmagazin.de, www.ebnermedia.de, Managing directors: Marco Parrillo15 | Terms and conditions
1. Exclusive Scope, agreement individually submitted adver-tisements in the context of a signed ployees arising from the breach of cardinal obligations; cardinal crease in circulation can serve as the basis for a claim to price
1.1 In its own name and for its own account, the Ebner Media contract or orders for the insertion of supplements due to the con- obligations are the essential duties which form the basis of this reduction if the average circulation specified in the price list or
Group GmbH & Co. KG, Karl Strasse 3, D-89073 Ulm (hereinaf- tents, the origin or the technical form according to uniform, objec- contract, which were crucial for the completion this contract, and otherwise mentioned is not achieved in the overall average of the
ter referred to as “publisher”) markets advertisements for the tively justi-fied principles of the publisher if their content violates upon the fulfillment of which the licensee can rely. If the publisher year beginning with the scheduled publication of the first adver-
news-papers and magazines that it publishes. laws or legal regulations. This also applies to orders placed with has breached these cardinal obligations due to slight negligence, tisement or, in the event that no circulation volume is mentioned,
branches, reception points or representatives. then his liability is limited to the amount that was predictable for if the average sold circulation (for special-interest magazines: the
1.2 The following terms and conditions are exclusively valid for
the publisher at the time when each service was rendered. The average actually distributed circulation) is less than the average
all contractual relationships between the publisher and the cus- 4.2 Orders for supplements are binding on the publisher after
pub-lisher is liable for the loss of data only up to the amount that sold circulation during the previous calendar year. A decrease in
tomer (hereinafter referred to as “customer”) with regard to the submission of a sample of the supplement and its approval. Sup-
would have been incurred for recovery of the data if proper and
placement of advertisements. The validity of any general terms plements which, due to their format or layout, give the reader the circulation is a shortcoming which justifies a price reduction only
and conditions of the customer is expressly excluded, even if the regular back up of the data had been undertaken. Fur-ther liability
impression that they are part of the newspaper or magazine, or to following extents:
publisher does not contradict in individual cases. of the licensor is excluded.
which contain third-party advertisements, will be accepted sub-
ject to change. The customer will be noti-fied immediately if the 7. Proofs; Calculation O 20% price reduction for circulation up to and
1.3 The publisher agrees to comply with the regulations of the including 50,000 copies
minimum wage (MiLoG). This is also valid, insofar as the publisher publisher decides to refuse an order. 7.1 Proofs will be provided only by request. The customer bears
the responsibility for the cor-rectness of the returned proofs. The O 15% price reduction for circulation up to and
orders other contractors with attendances. 5. Obligations of the Customer including 100,000 copies
publisher has the right to expect the corrections to be commu-
2. Services; Submission for Publication; Completion 5.1 The customer is responsible for assuring the timely deliv- O 10% price reduction for circulation up to 500,000 copies
nicated to him within the period specified when the proofs were
2.1 In the context of these terms and conditions, an “advertising ery of the advertising copy and the flawlessness of the printing O 5% price reduction for circulation of 500,000 or more copies.
sent to the cus-tomer.
order” is a contract by an advertiser or other purchaser of adver- documents or supplements. If advertising orders, changes in
tising space for the publication of one or more ad-vertisements in the scheduling or the desired issue, textual corrections and/or 7.2 If no special instructions about the size and dimensions are Additionally, claims for price reduction are excluded if the pub-
a publication for the purpose of dissemination. cancellations are com-municated via telephone, the publisher as- given, the calculation will be based on the customary and actual lisher has informed the cus-tomer of the reduced circulation so far
sumes no liability for same. If printing docu-ments are obviously printed height of the advertisement. in advance that the customer could cancel the or-der prior to the
2.2 In case of doubt, advertisements are to be submitted for unsuitable or damaged, the publisher shall immediately request publication of the advertisements.
publication within one year after the signing of the contract. If a 8. Invoicing; Delay; Voucher Copy of the Advertisement
re-placements for same. Within the limitations imposed by the
contract grants the right to submit individual advertise-ments, 8.1 If the customer has not paid in advance, then the invoice will 10. Classified Advertisements with Box Numbers; Documents;
printing documents, the pub-lisher guarantees the standard of
then the contract is to be completed within one year after the be sent immediately or no later than fourteen days after the publi- Storage
printing quality customary for the publication.
publication of the first advertisement, assuming that the first cation of the advertisement. 10.1 For classified advertisements with box numbers, the pub-
advertisement was submitted and published during this year. 5.2 Cancellations must be made in writing. If an order is can- lisher will exercise the due dili-gence incumbent upon a prudent
8.2 Unless a different payment period or prepayment has been
celled, the publisher can bill the customer for the costs incurred businessman to assure the safekeeping and timely for-warding of
2.3 Upon signing an advertising contract, the customer also has agreed in individual instances, the invoice must be paid within
due to typesetting.
the right to submit, within the agreed or one-year period according the period specified in the price list. This period begins with the offers. Registered and express letters in response to classified ad-
to paragraph 2.2, additional advertisements beyond the volume 5.3 The customer is obliged to bear the costs of publication of customer’s receipt of the invoice. Any discounts for early payment vertisements with box numbers will be forwarded by normal post.
specified in the contract. a reply which refers to actual assertions in the published adver- will be granted as specified in the price list.
tisement. These costs will be calculated according to the currently 10.2 The publisher will return valuable documents without being
2.4 If an order is not completed due to reasons for which the 8.3 Interest and collection fees will be charged if the payment obliged to do so. Letters which exceed the permissible DIN C 4 for-
applicable advertising rate. This applies only in the event that the
publisher is not responsible, then, notwithstanding any other is delayed or deferred. In the event of a delayed payment, the mat (weight: 500 grams), parcels containing merchan-dise, books
publisher is obliged to print the reply.
legal obligations, the customer shall pay the publisher the dif- publisher can delay completion of the current order until the pay- or catalogues, and small packages will not be forwarded and their
ference between the contractually granted discount (taking into 5.4 Exclusion of competition cannot be guaranteed. Placement re- ment is received and can demand prepayment for the remaining delivery will be refused. However, in exceptional instances, ac-
consideration the pre-defined total volume) and the actual total quests are subject to avail-ability of space. The publisher reserves advertisements. ceptance of delivery and forwarding can be agreed if the customer
volume (discount adjustment charge). The pay-ment shall not the right to change previous placements due to reasons related pays the costs and/or fees incurred for same.
If there is reasonable doubt about the solvency of the customer,
apply if the failure is due to force majeure within the risk area of to the page layout; such changes shall not affect the validity of
the publisher has the right, also during the running time of an
the pub-lisher. the order. The publisher likewise reserves the right to change 10.3 In the interest of the customer and for his protection, the
advertising contract and without consideration of an originally
branch-of-industry designations. publisher reserves the right to open and to inspect incoming
3. Calculation of Volumes agreed payment date, to make the publication of further adver-
5.5 If the printed advertisement is wholly or partly illegible, incor- tisements con-tingent upon the advance payment of the amount letters or parcels in order to preempt or eliminate any mis-use
3.1 For the calculation of volumes, text millimeter lines are con-
rect or incomplete, the cus-tomer has a claim to price reduction and the settlement of outstanding in-voices. of box-number services. The publisher is not obliged to forward
verted according to price into advertisement millimeters.
or to a perfectly corrected replacement advertise-ment, but only business proposals or brokerage offers. Printing documents will
3.2 The publisher must receive orders for advertisements and 8.4 If so desired by the customer, the publisher will deliver a be returned only at the specific request of the customer. The
to the extent to which the purpose of the original advertisement
third-party supplements which are intended for publication in voucher copy of the published advertisement together with ob-ligation to keep such documents ends three months after the
was im-paired. If the publisher fails to publish the replacement
specific numbers, in specific issues or in specific places within the the invoice. Depending on the nature and size of the order, the expiration of the order.
advertisement within an agreed and reasonable time period or if
publication before the closing date so the publisher can notify the delivered voucher copy will consist of tear sheets, full pages or
the replacement advertisement is again flawed, then the custom-
customer, prior to the advertising deadline, that the order cannot complete copies of the issue that carried the advertisement. If a 11. Place of Performance and Place of Jurisdiction; Applicable
er has a right to a price reduction or to cancellation of the order.
be completed in this way. Classi-fied ads will be printed in the voucher copy can no longer be obtained, its place shall be taken Law
relevant section without the need for express agreement. 6. Liability of the Publisher by a legally binding certification from the publisher averring that 11.1 In business transactions with merchants, legal entities or
The publisher assumes unlimited liability for damages caused by the advertisement was indeed published and disseminated. special funds under public law, the place of performance and the
3.3 Text advertisements are advertisements bordered on at least his legal representatives or executive employees and for damages
three sides by text and not by other advertisements. Advertise- 9. Cost; Price Reduction place of jurisdiction is the head office of the publisher. However,
caused deliberately by other agents acting on his behalf; in the the publisher also has the right to sue at the court of law which
ments that are not identifiable as advertisements due to their 9.1 The customer shall bear the expenses of preparing ordered
event of a negligent breach of duty, the publisher is also liable for is responsible for the region in which the customer’s head office
layout can be clearly labeled as such by the publisher with the printing blocks, stencils and drawings, as well as the expenses
dam-ages arising from injury to life, body or health. The publish- is located.
word “advertisement.” of significant changes to the originally agreed versions desired by
er is liable for product liability damages in accordance with the
the customer or for which the customer is responsible.
4. Publisher’s Right of Refusal; Orders for Supplements provisions of the Product Liability Act. The publisher is liable for 11.2 German law applies with the exclusion of the UN Sales
4.1 The publisher reserves the right to refuse advertising orders, damages caused by his legal representatives or executive em- 9.2 In case of a contract covering several advertisements, a de- Convention.16 | Special publications
Catalogues | Training special issues | Association magazines
Sonderheft Sonderheft Sonderheft
Feuerwehr-Magazin
Feuerwehr-Magazin
8200
8200
Feuerwehr-Magazin
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EUR 9,80 Deutschland Sonderheft 1/2012 EUR 9,80 Deutschland Sonderheft 2/2010
4 194771 809804 02
EUR 9,80 Deutschland Sonderheft 1/2014 4 194771 809804 01
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Effektives Vorgehen bei Technik
Schutzkleidung und Ausrüstung: eingeklemmten Personen
Was wirklich wichtig ist So funktioniert ein
Hubrettungsfahrzeug
Innenangriff
nach Einsatz von
Hubrettungs-
Verhalten im leistung
Pkw-Unfällen
Technische Hilfe
fahrzeugen
ufage 2012
Aktualisierte A
Alles, was Alles, was
Sie wissen Sie wissen
müssen: Alles, was
I Taktik bei der
müssen: Sie wissen
Brandbekämpfung Alternative Antriebe:
Darauf sollten Sie
müssen:
I Notfälle unbedingt achten!
In Kooperation mit
I Einsatzschema für
vermeiden Einsatzstellen Hubrettungsfahrzeuge
I Strahlrohrtechnik optimal absichern I Schnelle
Menschenrettung
I Schlauch- Überblick über neueste
Management I Effektive
Rettungstechniken Brandbekämpfung
Entrauchung: So Zusammenarbeit mit Profi-Tipps für
wird sie eingebunden dem Rettungsdienst
124 die Ausbildung
I Selbstrettung Seiten Die Schutzkleidung In Kooperation mit
kompakte für Verkehrsunfälle I Sicherer Einsatz –
I Heißausbildung Ausbildung! Unfälle vermeiden IT
Sonderheft Sonderheft Sonderheft Sonderheft Sonderheft
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Feuerwehr-Magazin
8200
Feuerwehr-Magazin
Feuerwehr-Magazin
8200
8200
EUR 9,80 Deutschland Sonderheft 1/2015 4 194771 809804 01 EUR 9,80 Deutschland Sonderheft 1/2016 EUR 9,80 Deutschland Sonderheft 1/2017 EUR 9,80 Deutschland Sonderheft 1/2018
EUR 9,80 Deutschland Sonderheft 1/2019
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Sicherheit durch Löschwasser Warum die Gefahren beim
Einsatzplanung So klappt Überwachung Arbeiten mit
es mit der so wichtig ist Kettensägen
ergien
Versorgung
Erneuerbare En
ehen bei ehen bei der
satz
ehen beim
Richtiges Vorg Eisrettung
Richtiges Vorg Einsatz unter
Unwet terein ng
Atemschutz Wasserret tu
Richtiges Vorg
Wald- undränden
asse-Heizung Eingebrochene
O Biogas O Biom sicher retten
O Windenergie
Photovoltaik t
Flächenb
I Schneelas
Sturm I Hochwasser
Alles, was Alles, was Alles, was
Sie wissen Alles, was Ihr wissen ihr wissen
müssen: Alles, was Sie wissen
Sie wissen müsst: müsst:
I So funktionieren
die Anlagen müssen: müssen: I Was passiert I Boote: Alle Typen,
bei Sturm und alle Varianten
I Gefahren der • Welche Geräte für Starkregen?
I Taktik bei der I Ausrüstung:
Einsatzstelle welchen Einsatz?
Brandbekämpfung I Die richtige Ohne dieses Zubehör
I Ausrüstung • Lehren aus Schutzausrüstung geht es nicht!
Rettung und Erste Hilfe und Technik Unglücken I Was ist beim
bei einem Stromunfall Keller auspumpen Einsatz unter Wasser
I Taktik bei der
Fahrzeuge
Ohne Allrad Tipps für die zu beachten? ▸ Übersicht über
Brandbekämpfung geht es nicht Ausbildung I Einsatz bei Sturz-
und Sturmfluten
die Tauchgeräte
▸ Gefährdungen
I Vorsicht Faulgas! richtig beurteilen
I Lehren aus der
• Welche Ausrüstung
Tipps für jede Lage
peration m
Koo
I Effektives Eingreifen Vergangenheit In it
im Schadenfall ist ein MUSS? I Fließgewässer: Gerätewagen
I Sicherheit: Auf diese Gefahren Vom umgebauten RTW
I Rettung von Darauf müssen • Immer an die eigene I Maßnahmen
Sicherheit denken gilt es zu achten bis zur Profi-Lösung
Patienten Sie achten! bei Hochwasser
Sonderheft
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Alles, was Ihr wissen müsst:
I Vom Plan bis zum Einzug
I Richtig renovieren
Media consulting
I Brand- und Einbruchschutz
I Schwarz-Weiß-Trennung
Rund um´srhaus
Feuerweh
Planung Neub
au I Umba
I
u I Modernisie
rung Special issue: Print/Tablet
Correct
procedure for Große Straße 52, 21465 Reinbek
dangerous Phone +49 (4104) 690446
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Fax +49 (4104) 9629753
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