2021 Media data Interschutz-Jahr! - Rettungsdienst.de
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Media data
2021
Advertising price list no. 27,
valid from issue 1/2021
artner No.1
Your media p ar of
in the ye
Jahr!
Interschutz-
Profile Rettungs-Magazin
kus Brändli
Photos: Mar
For 25 years now the Rettungs-Magazin and medical service and disaster dienst.de receives 100,000 clicks each
has been an indispensable information control. With a circulation of 20,500 month. We use the outstanding possibil-
source for people working in the Ger- copies, the Rettungs-Magazin is the ity to provide visitors of rettungsdienst.
man rescue services. Since 1996 the widest circulation rescue magazine in de with the latest rescue news and in-
brand ,,Rettungs-Magazin’’ evolved into Germany. formation from rescue training, science,
the leading address for all emergency technique, important dates, rescue
personnel. Sector experts publicise the Since 2007 www.rettungsdienst.de missions and relevant political updates.
newest technological and scientific provides another important information Additionally, the website is used as a
findings and provide the readers with channel, and perfectly complements the platform for rescue service members
vivid tips for everyday work in rescue printed Rettungs-Magazin. Rettungs- to exchange views. An important ▸
2
Profile Rettungs-Magazin
pillar of the ,,Rettungs-Magazin’’ to date. The weekly newsletter sum- Publication frequency
brand is the social media plattform marizes the most important news of every other month
Facebook. Furthermore, we provide the recent 7 days and has more than
Year
several different newsletter services. 2,500 subscribers.
26th year
With these we keep rescue insiders up
Purchase prices
Rettungs-M agazin – Annual subscription 31.70 € (Germany),
37.70 € (world), 58.80 CHF (Switzerland),
s
rescue team
this is where formation!
single magazine 5.50 €
get their in Circulation
20,500 copies
3
Our target audience/persona
»These are our
r e ad e r s a n d
your potential
En g els/f oto li a
tolia
customers!«
e n o n/fo
: Kz
: S.
oto
oto
Ph
Ph
The here portrait ‘’persona’’
are not in reality existing peo-
ple but stereotypical represent-
»In our job you can’t ever be fully prepared. »I read specialist journals made by and atives of our most important
In a rescue mission everything can happen, for emergency service professionals to reader/user groups. They help
but reading case reports about other people’s make communication and teamwork our editors to always consider
experiences is very helpful.« with my colleagues easier.« the readers’ needs, wishes and
goals during their research,
writing and planning.
Fiona and Frank Fulltime* Emily Emergency* We prepare all of our content
O many did civilian service or voluntary work O emergency medicine, anaesthesia in a way that suits the respec-
O gear is mostly provided by the employer (DRK, O works on emergency mission or in the emergency tive audience, and we publish
Malteser…) room it on the ideal channel to reach
O hope for more emphasis on the public image to O depending on her employer, must buy clothing the particular ‘’persona’’. This
make recruiting junior staff easier herself is relevant for our advertising
Also gets information from Also gets information from partners too because our
advanced training, RETTmobil, specialist books, advanced training, specialist books, Facebook, readers are your costumers!
news apps, webinars (mobile), Facebook, manufacturer websites, other specialist journals
manufacturer courses, Feuerwehr-Magazin
Especially interested in
Especially interested in reports, case reports, vehicles and technique,
reports, case reports, vehicles and equipment, medical information, legal information
medical information, legal information
4 *in german language: Helga und Hans Hauptamt/Nora Notärztin
Our target audience/persona
toli a
r ge y N ev n s/f oto lia
erk st a tt/fo
fot olia
e
c ro g en /
n tra st w
: Mi
: Se
: co
oto
oto
oto
Ph
Ph
Ph
»I want to stay up to date and keep an »Emergency service is just a hobby »I am interested in the vehicles
overview of the branch. I am mostly for me. But in order to get all relevant of the emergency service, but a
working in the administration.’’ information and to be able to join rough overview of the branch is
conversations I am a enough for me.«
Rettungs-Magazin reader.«
Ludwig Leader* Vanessa Volunteer* Tech-Nick (Hobby)*
O used to work on emergency missions and some- O likes to buy safety boots and equipment herself O vehicle enthusiast, reads specialist journals
times still does in addition to the provided equipment to see the technical features of vehicles
O works in associations or training facilities O very motivated because being in emergency O is not really into special branch topics
O often active as public speaker, has connections to service is an important hobby for her (working conditions, training et cetera)
the big players of the industry O works on emergency mission and participates
Also gets information from
in trainings
Also gets information from manufacturer pages on Facebook,
congresses, seminars, other specialist journals, Also gets information from forums, newsletter, Feuerwehr-Magazin
internet portals, social media, newsletter, networks Google, Facebook, Newsletter, Feuerwehr-Magazin,
Especially interested in
RETTmobil
Especially interested in reports, vehicles and technique, case reports,
reports and case reports, medical information, Especially interested in economy news on manufacturers
economy, legal information case reports and practical tips, medical
information, legal information
5 *in german language: Ludwig Leiter/Elisa Ehrenamt/Techn-Nick (Hobby)
Our 360° strategy
Print1) Rettungs-Magazin –
20,500 we radio on all
Print subscribers1)
channels!
7,039
Digital subscribers 1)
1,268
Visits/month 2)
105,832
PIs/month 2)
115,924
Newsletter subscribers 3)
2,611
eDossier downloads 4)
70,659
Facebook followers 1)
Multi channel
a ch family
Total re
15,161
33e8p,e9r m9o4nth
p e o pl
1)
as of August 2020
Shop
2)
as of Juni 2020
3)
as of September 2020
4)
Google Analytics, FM and RD altogether, timeframe January 2016 until July 2020
6
Native Advertising Portfolio
Today, anyone who wants to catch the custom- O The only way to reach your target group across all O Helps to reach your company’s and products’
er’s attention needs a mix of editorial content relevant communication channels (print, online, whole target group by creating a larger audience
and advertising or brand messages, in a nut- social media) and avoiding ad blockers in the for your topic
shell: Native Advertising! process O Allows for customised communication to the
target group, which is relevant for you, due to
How does Native Advertising work? Our process for a successful clear persona definition and positioning of
Native Advertising is storytelling. Your advertising ↓ Native Advertising campaign ↓ Rettungs-Magazin [Rescue Magazine]?
or brand message is published in our platforms’ O Supports your company in establishing itself as
editorial environment by means of an editorial plot an opinion leader for your target group on the
(story). Or your company (offer) is an integrated ele- relevant topics
ment of an editorial topic, without directly engaging O Improves the visibility of your brand in search
in direct product advertising. Native Advertising engines and social media channels using SEO
sustainably supports you in building and ex- optimised multimedia storytelling (editorial,
tending your company’s and your products’ images, graphics, video)
leading position in your relevant target
groups. Content is king and we are
the topic champions
What does Native Advertising We are the content specialists for our
achieve at Rettungs-Magazin target group and know exactly which
[Rescue Magazine]? topics our community is interested in.
O Your content receives high Simply leave the storytelling of your
attention and involvement from message to us. We will make sure
our community due to the high that your topics reach our community
credibility and reach of our media effectively.
brand(s)
O Publication of your content within We will take over the campaign
the look & feel of our editorial envi- conception, the content creation, the
ronment. We are happy to handle the multichannel publishing, the campaign
content creation for you management and the reporting. A one-stop
O Leads to longer time spent on the site and full service – from your target group’s content
higher involvement with your brand as well specialists.
as your message and creates long-term effects
7
Schedule and editorial plan
ments
For jobd fuartdhevreadrtidesadelines –
an !
touch with us
please get in
Publication Advertising Deadline for
Issue Topics* Trade fairs and congresses**
date deadline print data
1/2021 Treatment for Pelvis O January 23-31, 2021: Boot (Boat) in Düsseldorf
18.12.2020 20.11.2020 27.11.2020
Januar/Februar injuries O February 24-26, 2021: Symposium intensive care in Bremen
**) as of August 2020 – information provided without guarantee ***) exact date not fixed by editorial deadline.
2/2021 Further education – Study
26.02.2021 29.01.2021 05.02.2021 O DINK in Koblenz***
März/April alongside your work
3/2021 Preview O May 5-7, 2021: RETTmobil international in Fulda
30.04.2021 26.03.2021 07.04.2021
Mai/Juni RETTmobil international O June 14-19, 2021: INTERSCHUTZ in Hannover
4/2021 Review O May 5-7, 2021: RETTmobil international in Fulda Fair
* ) changes because of editorial reasons or current reasons reserved.
25.06.2021 28.05.2021 04.06.2021 journals!
Juli/August RETTmobil international O June 14-19, 2021: INTERSCHUTZ in Hannover
O September 16-18, 2021: 23nd Hauptstadtkongress (Capital
5/2021 congress) of the DGAI for Anaesthesiology and intensive therapy
27.08.2021 30.07.2021 06.08.2021 Review Interschutz
September/Oktober with care symposium and emergency service forum (HAI) in Berlin
O September 7-12, 2021: IAA in München
Ventilation of paediatric
6/2021
29.10.2021 01.10.2021 08.10.2021 O November 15-18, 2021: Medica in Düsseldorf
patients in emergency
November/Dezember O in November 2021: PMR Expo in Köln***
situations
1/2022
17.12.2021 19.11.2021 26.11.2021 Hypothermia/ frostbite O in February 2022: Symposium Intensive care in Bremen***
Januar/Februar
8
Advertising formats/prices
Schools, further Job
Industrie education and
vocational training market
1 additional 4/coloured 4/coloured 4/coloured
Format Width x Height b/w b/w b/w
colour advertisement advertisement advertisement
1/1 page 188 x 243 mm 2,645 € 3,095 € 4,070 € 890 € 1,595 € 805 € 1,450 €
2/3 page high 120 x 243 mm
1,735 € 2,035 € 2,835 € 670 € 1,220 € 610 € 1,110 €
across 188 x 160 mm
Only the
1/2 page high 90 x 243 mm
1,300 € 1,550 € 2,055 € 450 € 810 € 405 € 735 €
across 188 x 120 mm
1/3 page high 60 x 243 mm presents
875 € 1,025 € 1,380 € 310 € 560 € 280 € 510 € vehicles in
across 188 x 80 mm
1/4 page high 45 x 243 mm detail!
across 188 x 60 mm 665 € 785 € 1,035 € 230 € 420 € 210 € 380 €
partly 90 x 120 mm
1/8 page across (a) 90 x 60 mm Magazine format
370 € 410 € 520 € 130 € 220 € 195 € 200 €
across (b) 188 x 30 mm 210 mm width x 280 mm height
Same price for formats with bleed or in type area. Special formats on request! Type area
188 mm width x 243 mm height
Discounts: for several advertisements within 12 month Small advertisements (commercial, designed):
Colour: Euro scale,
mm-price b/w € 3.50 (column width 42 mm) 1 additional color +
Frequency progression Quantity progression special colors on request
50%; 4-color + 100% color satiation surcharge, booking possible
2-fold publication 5 % for 2 pages 5 % above 30 mm/1 column possible Agency commission: 15 %
3-fold publication 7 % for 3 pages 7 % (if you provide an advertisement
6-fold publication 15 % bei 6 pages 15 % Running text advertisements/text advertisements*:
that is ready to print
(circa 24 characters per line including punctuation marks
Combination discount: Safe 5% for placing an advertisement in the and space characters) Special placements:
Feuerwehr-Magazin and Rettungs-Magazin. This combination discount Private advertisement: 5 lines 16 € flat, every additional line 2.70 € We charge an additional 15 %
is only going to be deducted from the cost of the Rettungs-Magazin Business advertisements: 5 lines 47 € flat. From the 6th line on we O for guaranteed placements
advertisement. charge the mm-price of 3 € per column. O If you place an advertisement
Price per picture: 27 € with a format of 1/2 page upright
Terms of payment: 20 days after the date of involve, net. on page 5 (next to the table of con-
placement classified advertisements, category of choice
Bank connection: Sparkasse Ulm, Kto.-Nr.: 90 917, BLZ 630 500 00 Chiffre charge: 5.60 € tents) or 1/1 format on the inside
IBAN: DE56 6305 000 000 000 90917, BIC: SOLADES 1ULM front cover, inside back cover or
St.-Nr.: 28/88/030/10409, UST-ID-Nr.: DE 147041097 All commercial prices plus Value Added Tax (only in Germany). outside back cover
9
An overview of advertising formats
Please see the
following page
for technical
Double page 2/3 page high 1/2 page high 1/3 page high 1/4 page high specifications
M = Print space: M = Print space: M = Print space: M = Print space: M = Print space: about your data
396 x 243 mm 120 x 243 mm 90 x 243 mm 60 x 243 mm 45 x 243 mm transfer!
M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size:
420 x 280 mm* 135 x 280 mm* 102 x 280 mm* 72 x 280 mm* 57 x 280 mm*
1/1 page 2/3 page across 1/2 page across 1/3 page across 1/4 page across 1/8 page across
M = Print space: M = Print space: M = Print space: M = Print space: M = Print space: M = Print space:
188 x 243 mm 188 x 160 mm 188 x 120 mm 188 x 80 mm 188 x 60 mm 188 x 30 mm
M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size: M = Trimmed size:
210 x 280 mm* 210 x 180 mm* 210 x 140 mm* 210 x 100 mm* 210 x 80 mm* 210 x 50 mm*
Explanation M = Advertising format in print space
M = Advertisement in the format of the bound magazine;
* Attention: Please design your advertisement with an extra 3 mm of trimming margin on all for sides!
10Delivery of painting materials
Technical details
In the following guidelines we will give you information on the correct transfer of digital advertisement data. In nowadays completely
digital processing chain of the journal production, a regularized data handling is necessary.
ZÄHLT.
MACH, WAS WIRKLICH
Digital data transfer QUALITÄT DIE
LEBEN RETTET
rtwagen auf Basis
STROBEL Krankentranspo (3.250 mm) und Hochdach
des
Der neue SYSTEM Radstand
Sprinter mit kurzem durch die perfekte
Balance
Mercedes Benz
e 1.920 mm) überzeugt
• Preferred format: PDF X3 • File names must be assigned according
(Innenraumhöh und Energieeffizienz.
STRO BEL
mponenten.
aus Raumangebot Ausstattungsko
ihre glatte und
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Platz für alle notwendigen
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Er bietet ausreichend
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Die ergonomisch leicht zu reinigen
und desinfizieren. des DER NEU CEDES SPRI robel.de
KTW MER
fugenlose Oberfläche rückenschonen
sorgen für ein
Beladeschienen www.system-st
Die SYSTEM STROBEL Tragestuhl.
Arbeiten mit dem
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• Rettungs- und
Notarztfahrzeug obel.de
GmbH & Co. KG 197 87 - 0 • info@system-str
SYSTEM STROBEL • Tel. +49 (0) 736
• D - 73433 Aalen
Schafgasse 27
• Programs (latest versions): InDesign, Photoshop, to the following pattern: Advertiser_RM_issue
Illustrator (CS 2 – CS 5.5) (Example: Microsoft_RM_1/21) „Mit dem Panik-Butto
ich nicht nur
Hilfe
n kann
sondern schalte anfordern,
Video-Über auch die
wachung ein. #HELFEN NG.
• Data from CorelDraw must be saved as TIF or JPG • For problems with the transmission: FOLGE DEINER BERUFU
Eine beruhigend
wehr
e Option.“
bundesre.de
Im akuten
Bedrohun gsfall
Sicherhei t: gibt der Panik-Bu
karrie
Per Knopfdru tton mit Kameras
gleichzeitig ck kann von ystem WAS
eine Video- jeder Position PanicAid
Retter schützen Aufzeichn ung im Behandlu dem Rettungsp
gestartet werden. ngsraum aus ersonal mehr
, auf www.was Alles über der Fahrer
-vehicles .com/wa dieses und im Cockpit
s-protec t weitere WAS alarmiert und
Ausstattu ngsdetails
with 400 dpi. The transfer of open CorelDraw files is Phone +49 (89) 74117-611
, die
Wietmar scher
Ambulan z-
und Sonderfa
hrzeug GmbH
| info@was
-vehicles.com
not possible.
| www.was
-vehicles. com
• Disclaimer of liability: The liability of the publisher
10.08.18 09:37
1
80_RZ.indd
e_AZ_Helfen_210x2
BW_Berufekampagn
• All fonts must be supplied. for completely or partially illegible, incorrect or
• With graphic programs always convert fonts into incomplete reproduction of the corresponding
drawing paths, colour space always CMYK, never advertisements is excluded if advertisement motifs
RGB. were digitally transmitted by the customer.
• TIF files (CMYK or grayscale) always in size 1:1 at
300 dpi resolution Cancellation
• EPS files (pixels) -> see TIF • without placement request no charge
• EPS files (vector) –> If you are using eps files, before the advertising deadline
please integrate all used fonts or convert the text into • with placement request no charge until 14 days Your contact persons
vector paths. before the respective advertising deadlines (page 8) for ad disposition/
For cancellations after expiration of these terms, Print processing:
• Apple: compressed data: Stuffit or ZIP
we must charge 25% of the order total. Telephone +49 (89) 74117-611
• PC: compressed data: ZIP
E-Mail: dispo@ebnermedia.de
• A proof must be submitted subsequently, to avoid If the print documents are not handed in on time,
colour deviations. we must charge a technical fee..
11Special advertising formats
Inserts • bound inserts, inserts and postcards Regarding inserts, postcards, bound inserts and commercial
Up to 25g of weight 150 € per started must be provided in a way that samples please consider the following points:
thousand plus postal fees (subscrib- makes further reworking and editing • Before order acceptance we need one clearly distinguishable from the editorial
ers) (more than 25g of weight on unnecessary. If the trimmed size or binding sample or if need be a dummy with content. Placement is dependent on techni-
request) maximum possible size of folding is incorrect we cannot give size and weight data cal capabilities.
the insert: 20.5 cm x 27.3 cm (width x a processing-guarantee. Difficulties • Please send the sample to our printery: ADV • Please don’t send inserts with zigzag
height). The inserts weight cannot be and further folding or gluing works Schoder, Herr Waldemar Maier, Aindlinger folding – this is only available for a
more than 150g! will be charged separately Straße 17-19, 86167 Augsburg surcharge.
Standard inserts will be put loosely • Advertising material can only promote the • Delivery date: one week after the copy
into the magazine at a random page (Gate- and backfolder) advertiser’s sales program. According to (compare page 8)
and mechanically processed. The Gate- and Backfolder are fold- postal regulations, the advertising material • You will get the exact delivery details when
All prices plus sales tax domes- out advertisements. The Gatefolder must be designed in a way that makes it placing the order
tically. (U2) is folding out to the left and the
Backfolder (U4) to the right. On these
Bound inserts pages double-sided printing can be
used. A perforation for easier separa-
4 pages: 5,460 € 8 pages: 8,320 €
tion of the page from the magazine is
The special print as the perfect PR activity for your company
Prices are for total circulation. Specialist articles in the Rettungs-Magazin on your company, your products or
possible. The paper thickness is the
Selective booking on request. services are highly significant for your costumers. Use this effect for your
same as the thickness of the cover.
Bound inserts in magazine format: advertising and integrate this premium content into the communication
210 mm x 280 mm + 5 mm trimmed U2 (Gatefolder): 9,000 € with your target audience. Interested?
size on all edges. U4 (Backfolder): 11,000 €
There are two different possibilities. You have the choice. Approach us –
Smaller bound inserts only on request.
we would love
Surcharges for special to provide
You can get Classic special prints…
advertising formats occur for: e-
exact measur re ...are the perfect medium to specifically show advice!!
ments and mo your costumers application examples of your
• selective booking detai led
• selection of recipient addresses information. products, technologies and services – in on site
conversations, on fairs, congresses or for your
• gluing the postcard into a certain
field service.
area of the magazine (e.g. first third
of the magazine…)
• manual inserting of the insert Digital special prints…
• manual gluing on of the postcard ...are so called special publications in PDF format.
• shipping of the magazines in foil They effectively and cheaply add to your e.g. mailing
pockets because of an insert or All prices plus Value Added Tax drive, enrich your website or your electric brochures.
another kind of advertising material (only in Germany)
12Our cross media offer for you
NE W to
the Team!
Profit from our packages. Or ask for Ulrike Groß Print/Tablet Mareike Koch Online
individualized cross media packages. Phone +49 (4104) 690446 Phone +49 (421) 46886-55
We will be happy to advise you! E-Mail gross@ebnermedia.de E-Mail koch@feuerwehrmagazin.de
Cross media package Cross media package Cross media package
»gold« »silver« »bronze«
Magazine Magazine Magazine
1/1 page 4c 1/2 page 4c 1/4 Seite 4c
+ + +
Digital Digital Digital
O Advertorial + O Advertorial + O Advertorial +
Facebook-Posting Facebook-Posting Facebook-Posting
O Skyscraper on O Skyscraper on
rettungsdienst.de, rettungsdienst.de, Advertise
10,000 guaranteed 5,000 guaranteed
with us on all
views views
channels!
O Newsletter-Advertorials,
first position
Package price Package price Package price
5,679 € 3,391.50 € 2,255.25 €
Regular price: 6,310 € Regular price: 3,570 € Regular price: 2,325 €
10 % savings: 631 € 5 % savings: 178.50 € 3 % savings: 69.75 €
13 Prices minus 15% AE provision for printable printing material. This is where you find the online media data: www.rettungsdienst.de/media-datenContact
Media Consulting Chief editor
focus Print/Tablet
Ulrike Groß Lars Schmitz-Eggen
Phone +49 (4104) 690446 Phone +49 (421) 46886-0
Fax +49 (4104) 9629753 Fax +49 (421) 46886-30
E-Mail gross@ebnermedia.de E-Mail schmitzeggen@rettungsmagazin.de
NE W atom!
the te Media Consulting Publisher
focus Online
Mareike Koch Jan-Erik Hegemann
Phone +49 (421) 46886-55 Phone +49 (421) 46886-0
Fax +49 (421) 46886-30 Fax +49 (421) 46886-30
E-Mail koch@feuerwehrmagazin.de E-Mail hegemann@feuerwehrmagazin.de
Anastasia Richter
Online (parental leave)
Print/Tablet media consulting: Große Straße 52, 21465 Reinbek/Germany
Phone +49 (41 04) 690446, Fax +49 (41 04) 9629753
Advertising coordinator/
Editorial office: Rettungs-Magazin, Ebner Media Group GmbH & Co. KG, Hinter der Mauer 9,
Editorial assistant 28195 Bremen, Telefon: +49 (4 21) 46886-0, Telefax: +49 (4 21) 46886-30,
E-Mail: redaktion@rettungsmagazin.de, Internet: www.rettungsdienst.de
Angela Widder Publishing firm: Rettungs-Magazin, Ebner Media Group GmbH & Co. KG, Karlstraße 3, 89073 Ulm
Phone +49 (421) 46886-0 Phone: +49 (731) 1520-951, Fax: +49 (731) 1520-171
Fax +49 (421) 46886-30 Web: www.rettungsdienst.de, www.ebnermedia.de
E-Mail widder@feuerwehrmagazin.de Managing directors: Marco Parrillo
14Terms and conditions
1. Exclusive Scope, agreement individually submitted adver-tisements in the context of a signed ployees arising from the breach of cardinal obligations; cardinal crease in circulation can serve as the basis for a claim to price
1.1 In its own name and for its own account, the Ebner Media contract or orders for the insertion of supplements due to the con- obligations are the essential duties which form the basis of this reduction if the average circulation specified in the price list or
Group GmbH & Co. KG, Karl Strasse 3, D-89073 Ulm (hereinaf- tents, the origin or the technical form according to uniform, objec- contract, which were crucial for the completion this contract, and otherwise mentioned is not achieved in the overall average of the
ter referred to as “publisher”) markets advertisements for the tively justi-fied principles of the publisher if their content violates upon the fulfillment of which the licensee can rely. If the publisher year beginning with the scheduled publication of the first adver-
news-papers and magazines that it publishes. laws or legal regulations. This also applies to orders placed with has breached these cardinal obligations due to slight negligence, tisement or, in the event that no circulation volume is mentioned,
branches, reception points or representatives. then his liability is limited to the amount that was predictable for if the average sold circulation (for special-interest magazines: the
1.2 The following terms and conditions are exclusively valid for
the publisher at the time when each service was rendered. The average actually distributed circulation) is less than the average
all contractual relationships between the publisher and the cus- 4.2 Orders for supplements are binding on the publisher after
pub-lisher is liable for the loss of data only up to the amount that sold circulation during the previous calendar year. A decrease in
tomer (hereinafter referred to as “customer”) with regard to the submission of a sample of the supplement and its approval. Sup-
would have been incurred for recovery of the data if proper and
placement of advertisements. The validity of any general terms plements which, due to their format or layout, give the reader the circulation is a shortcoming which justifies a price reduction only
and conditions of the customer is expressly excluded, even if the regular back up of the data had been undertaken. Fur-ther liability
impression that they are part of the newspaper or magazine, or to following extents:
publisher does not contradict in individual cases. of the licensor is excluded.
which contain third-party advertisements, will be accepted sub-
ject to change. The customer will be noti-fied immediately if the 7. Proofs; Calculation O 20% price reduction for circulation up to and
1.3 The publisher agrees to comply with the regulations of the including 50,000 copies
minimum wage (MiLoG). This is also valid, insofar as the publisher publisher decides to refuse an order. 7.1 Proofs will be provided only by request. The customer bears
the responsibility for the cor-rectness of the returned proofs. The O 15% price reduction for circulation up to and
orders other contractors with attendances. 5. Obligations of the Customer including 100,000 copies
publisher has the right to expect the corrections to be commu-
2. Services; Submission for Publication; Completion 5.1 The customer is responsible for assuring the timely deliv- O 10% price reduction for circulation up to 500,000 copies
nicated to him within the period specified when the proofs were
2.1 In the context of these terms and conditions, an “advertising ery of the advertising copy and the flawlessness of the printing O 5% price reduction for circulation of 500,000 or more copies.
sent to the cus-tomer.
order” is a contract by an advertiser or other purchaser of adver- documents or supplements. If advertising orders, changes in
tising space for the publication of one or more ad-vertisements in the scheduling or the desired issue, textual corrections and/or 7.2 If no special instructions about the size and dimensions are Additionally, claims for price reduction are excluded if the pub-
a publication for the purpose of dissemination. cancellations are com-municated via telephone, the publisher as- given, the calculation will be based on the customary and actual lisher has informed the cus-tomer of the reduced circulation so far
sumes no liability for same. If printing docu-ments are obviously printed height of the advertisement. in advance that the customer could cancel the or-der prior to the
2.2 In case of doubt, advertisements are to be submitted for unsuitable or damaged, the publisher shall immediately request publication of the advertisements.
publication within one year after the signing of the contract. If a 8. Invoicing; Delay; Voucher Copy of the Advertisement
re-placements for same. Within the limitations imposed by the
contract grants the right to submit individual advertise-ments, 8.1 If the customer has not paid in advance, then the invoice will 10. Classified Advertisements with Box Numbers; Documents;
printing documents, the pub-lisher guarantees the standard of
then the contract is to be completed within one year after the be sent immediately or no later than fourteen days after the publi- Storage
printing quality customary for the publication.
publication of the first advertisement, assuming that the first cation of the advertisement. 10.1 For classified advertisements with box numbers, the pub-
advertisement was submitted and published during this year. 5.2 Cancellations must be made in writing. If an order is can- lisher will exercise the due dili-gence incumbent upon a prudent
8.2 Unless a different payment period or prepayment has been
celled, the publisher can bill the customer for the costs incurred businessman to assure the safekeeping and timely for-warding of
2.3 Upon signing an advertising contract, the customer also has agreed in individual instances, the invoice must be paid within
due to typesetting.
the right to submit, within the agreed or one-year period according the period specified in the price list. This period begins with the offers. Registered and express letters in response to classified ad-
to paragraph 2.2, additional advertisements beyond the volume 5.3 The customer is obliged to bear the costs of publication of customer’s receipt of the invoice. Any discounts for early payment vertisements with box numbers will be forwarded by normal post.
specified in the contract. a reply which refers to actual assertions in the published adver- will be granted as specified in the price list.
tisement. These costs will be calculated according to the currently 10.2 The publisher will return valuable documents without being
2.4 If an order is not completed due to reasons for which the 8.3 Interest and collection fees will be charged if the payment obliged to do so. Letters which exceed the permissible DIN C 4 for-
applicable advertising rate. This applies only in the event that the
publisher is not responsible, then, notwithstanding any other is delayed or deferred. In the event of a delayed payment, the mat (weight: 500 grams), parcels containing merchan-dise, books
publisher is obliged to print the reply.
legal obligations, the customer shall pay the publisher the dif- publisher can delay completion of the current order until the pay- or catalogues, and small packages will not be forwarded and their
ference between the contractually granted discount (taking into 5.4 Exclusion of competition cannot be guaranteed. Placement re- ment is received and can demand prepayment for the remaining delivery will be refused. However, in exceptional instances, ac-
consideration the pre-defined total volume) and the actual total quests are subject to avail-ability of space. The publisher reserves advertisements. ceptance of delivery and forwarding can be agreed if the customer
volume (discount adjustment charge). The pay-ment shall not the right to change previous placements due to reasons related pays the costs and/or fees incurred for same.
If there is reasonable doubt about the solvency of the customer,
apply if the failure is due to force majeure within the risk area of to the page layout; such changes shall not affect the validity of
the publisher has the right, also during the running time of an
the pub-lisher. the order. The publisher likewise reserves the right to change 10.3 In the interest of the customer and for his protection, the
advertising contract and without consideration of an originally
branch-of-industry designations. publisher reserves the right to open and to inspect incoming
3. Calculation of Volumes agreed payment date, to make the publication of further adver-
5.5 If the printed advertisement is wholly or partly illegible, incor- tisements con-tingent upon the advance payment of the amount letters or parcels in order to preempt or eliminate any mis-use
3.1 For the calculation of volumes, text millimeter lines are con-
rect or incomplete, the cus-tomer has a claim to price reduction and the settlement of outstanding in-voices. of box-number services. The publisher is not obliged to forward
verted according to price into advertisement millimeters.
or to a perfectly corrected replacement advertise-ment, but only business proposals or brokerage offers. Printing documents will
3.2 The publisher must receive orders for advertisements and 8.4 If so desired by the customer, the publisher will deliver a be returned only at the specific request of the customer. The
to the extent to which the purpose of the original advertisement
third-party supplements which are intended for publication in voucher copy of the published advertisement together with ob-ligation to keep such documents ends three months after the
was im-paired. If the publisher fails to publish the replacement
specific numbers, in specific issues or in specific places within the the invoice. Depending on the nature and size of the order, the expiration of the order.
advertisement within an agreed and reasonable time period or if
publication before the closing date so the publisher can notify the delivered voucher copy will consist of tear sheets, full pages or
the replacement advertisement is again flawed, then the custom-
customer, prior to the advertising deadline, that the order cannot complete copies of the issue that carried the advertisement. If a 11. Place of Performance and Place of Jurisdiction; Applicable
er has a right to a price reduction or to cancellation of the order.
be completed in this way. Classi-fied ads will be printed in the voucher copy can no longer be obtained, its place shall be taken Law
relevant section without the need for express agreement. 6. Liability of the Publisher by a legally binding certification from the publisher averring that 11.1 In business transactions with merchants, legal entities or
The publisher assumes unlimited liability for damages caused by the advertisement was indeed published and disseminated. special funds under public law, the place of performance and the
3.3 Text advertisements are advertisements bordered on at least his legal representatives or executive employees and for damages
three sides by text and not by other advertisements. Advertise- 9. Cost; Price Reduction place of jurisdiction is the head office of the publisher. However,
caused deliberately by other agents acting on his behalf; in the the publisher also has the right to sue at the court of law which
ments that are not identifiable as advertisements due to their 9.1 The customer shall bear the expenses of preparing ordered
event of a negligent breach of duty, the publisher is also liable for is responsible for the region in which the customer’s head office
layout can be clearly labeled as such by the publisher with the printing blocks, stencils and drawings, as well as the expenses
dam-ages arising from injury to life, body or health. The publish- is located.
word “advertisement.” of significant changes to the originally agreed versions desired by
er is liable for product liability damages in accordance with the
the customer or for which the customer is responsible.
4. Publisher’s Right of Refusal; Orders for Supplements provisions of the Product Liability Act. The publisher is liable for 11.2 German law applies with the exclusion of the UN Sales
4.1 The publisher reserves the right to refuse advertising orders, damages caused by his legal representatives or executive em- 9.2 In case of a contract covering several advertisements, a de- Convention.
15Further print products from our company
Catalogues | Training special issues | Associations magazines
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4 194771 809804 02
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Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Effektives Vorgehen bei Technik
Schutzkleidung und Ausrüstung: eingeklemmten Personen
Was wirklich wichtig ist So funktioniert ein
Hubrettungsfahrzeug
Innenangriff
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EUR 9,80 Deutschland Sonderheft 1/2015 4 194771 809804 01 EUR 9,80 Deutschland Sonderheft 1/2016 EUR 9,80 Deutschland Sonderheft 1/2017
EUR 9,80 Deutschland Sonderheft 1/2019
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80 Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Belgien EUR 11,50 Italien EUR 12,20 Luxemburg EUR 11,50 Österreich EUR 11,20 Schweiz CHF 19,80
Sicherheit durch Löschwasser Warum die
Einsatzplanung So klappt Überwachung
es mit der so wichtig ist
ergien
Versorgung
Erneuerbare En
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Richtiges Vorg Eisrettung
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Photovoltaik
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Sie wissen
Flächenb Alles, was
Alles, was Alles, was ihr wissen
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I So funktionieren Sie wissen müssen:
die Anlagen müssen: I Boote: Alle Typen,
alle Varianten
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Rettung und Erste Hilfe und Technik Unglücken
bei einem Stromunfall
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Alles, was Ihr wissen müsst:
I Vom Plan bis zum Einzug
Media consulting
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