Media Kit 2020 phpro - Prozesstechnik für die Pharmaindustrie - Konradin Service
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phpro – Prozesstechnik für die Pharmaindustrie Media Kit 2020
Trade Magazine 4
Website 21
Newsletter 27
Extras 29
Lead Generation 31
Konradin Industrie 39
Media Brand
White-
paper
Lead Generation
Video You will receive
qualified contacts with
Professional video production specific interest in your
on site or during trade fairs, subject (adhering to
always with the expert EU-GDPR). Webinar
support of our Page 31
editorial staff.
Page 29 Trade Magazine
The user and solution-oriented, independent
magazine for the pharmaceutical industry.
Readers are investment decision-
makers within companies in the
pharmaceutical industry.
Newsletter Page 4
Topical news and reports
Website
for the entire process The online magazine for decision-
technology sector,
distributed every fortnight
Social Media makers in the pharmaceutical
manufacturing industry, as well as
to over 17,400 named, the associated mechanical and
opt-in subscribers. plant engineering sectors.
Page 27 Page 21
2
“With phpro, you can
The job portal
of the Konradin reach your target audience
Media Group. through the media channels
Page 34 print, online, newsletter
or event. Investment
decision-makers within the
High-quality special editions pharmaceutical industry
In co-operation with the media brands as well as their suppliers
cav – Prozesstechnik für die Chemieindustrie, in plant and systems
dei – Prozesstechnik für die Lebensmittelindustrie engineering are always kept
and phpro – Prozesstechnik für die Pharma- up-to-date on the very latest
industrie, influential Special Editions are industry developments.“
produced, focusing on relevant
topics and trade fairs.
Page 19 Günter Eckhardt
Editor-in-Chief
Event
Thematically focused event held in the
Chemiepark Knapsack with highest user
value for visitors and extensive E-Paper
services for all partners/sponsors.
All issues also
made available
Campaigns digitally.
We present your topics
to your specific target group
using an intelligent Native
combination of advertising
formats – tailor-made, Advertising
budget and
goal-oriented. Page 23
Retargeting
Network
Page 21
Editorial Concept
Expert content for practice Special editions of phpro - Prozesstechnik für die
phpro – Prozesstechnik für die Pharmaindustrie is the trade magazine for the entire
Pharmaindustrie
pharmaceutical industry. Practical approaches and industry-specific expertise
support technical management and help to optimise the decision-making processes INTERPACK TRADE FAIR GUIDE
within the company.
phpro – Prozesstechnik für die Pharmaindustrie features application-oriented and … all information for the trade event highlight of the Packaging
practice-oriented articles, reports, interviews and product information on… Industry.
• Production
e.g. systems, apparatus and components in hygienic design, CIP and SIP cleaning,
processes, measurement and analytical technology, automation technology,
digital production, clean-room technology POWTECH TRADE FAIR GUIDE
• Packaging … is the optimum companion for a successful trade-fair visit
e.g. packaging machines, packaging elements, marking equipment, tamper- to the POWTECH 2020.
evident technology, logistics, weighing and metering equipment, serialisation,
Track & Trace
• Management
e.g. software solutions for the pharmaceutical industry, validation, quality TOP PRODUCTS 2020
management, GMP, operating and cleaning equipment, maintenance and repair,
remote servicing, asset management, pharma news, pharma law … reports on the best products of the year in the field of process
engineering, presents the winners of the monthly award
• Services “Top Product of the Month” and introduces the candidates
e.g. contract manufacturing, system planning and commissioning, contracting, for the award “Product of the Year 2020“.
analysis, synthesis, consultancy and certification
In every single issue, phpro covers the entire process chain for the production of
pharmaceutical products. Up-to-date company and business reports
as well as research reports round off the information portfolio.
4
Editorial Team
Expert editors who know the market report
about everything that is going on in the pharma Günter Eckhardt Lukas Lehmann
industry and ensure optimal reader acceptance. Editor-in-Chief Assistant Editor-in-Chief
You have a product or process you wish us to Phone +49 711 7594-291 Phone +49 711 7594-290
cover? Talk to us. guenter.eckhardt@konradin.de lukas.lehmann@konradin.de
Ursula Fisely-Bustorff Angelika Stoll Daniela Held
Editor Editor Editor
Phone +49 711 7594-373 Phone +49 711 7594-300 Phone +49 711 7594-284
ursula.fisely@konradin.de angelika.stoll@konradin.de daniela.held@konradin.de
Dr. Bernd Rademacher Barbara Diviggiano
Editor Assistant Editor
Phone +49 711 7594-263 Phone +49 711 7594-415
bernd.rademacher@konradin.de barbara.diviggiano@konradin.de
5Trade Magazine
1 Portrait
01 Title: phpro – Prozesstechnik für die Pharmaindustrie
10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
02 In brief:
phpro – Prozesstechnik für die Pharmaindustrie is published five times a year 11 Publisher: Katja Kohlhammer
and offers application-oriented and practical articles and reports, interviews and
product information in the fields of production, packaging, management and 12 Advertising: Andreas Hugel, Sales Director
support in pharmaceutical operations. Topical economic and company reports
from the pharmaceutical industry and the manufacturers of the systems and 13 Editors: Günter Eckhardt, Editor-in-Chief
apparatus it uses, complemented by reports from research and science, add to Lukas Lehmann, Assist. Editor-in-Chief
the range of information.
The special edition TOP PRODUCTS publishes the best products of the year from
phpro – Prozesstechnik für die Pharmaindustrie, cav – Prozesstechnik für die 14 Circulation analysis 2018 = 5 issues
Chemieindustrie, dei – Prozesstechnik für die Lebensmittelindustrie and prozess- Circulation: 330 pages = 100.0%
technik-online.de.
Editorial: 262 pages = 79.4%
Comprehensive TRADE FAIR GUIDES for the INTERPACK and POWTECH rounds off Advertising: 68 pages = 20.6%
the portfolio. comprising
Loose inserts: 11 pieces
03 Target group: Technical management in the pharmaceutical industry
and especially those occupying senior positions who
make decisions about the procurement of systems and 15 Content analysis of editorial content 2018 262 pages = 100.0%
components for GMP-compliant production.
Production 112 pages = 43.0%
04 Frequency: 5 issues per year Packaging 92 pages = 36.0%
Management 28 pages = 11.0%
05 Format: DIN A4 Services 22 pages = 9.0%
Other 8 pages = 1.0%
06 Year: 11th year 2020
07 Subscription price: Annual subscription:
Germany 26.50 €
Abroad 26.50 €
Free circulation exclusively to qualified recipients
08 Organ: —
09 Memberships: bvik Bundesverband Industrie Kommunikation e.V.
6Trade Magazine
2 Circulation and Distribution Analysis
01 Audited by: 3.1 Circulation by postcode regions:
Share of actual circulation
02 Circulation analysis: Average copies
(July 1, 2018 to June 30, 2019)
Print run: 11,100 PLZ 2
Hamburg
Actual circulation: 11,027 of them abroad: 1,069 Postcode 2 Schwerin PLZ 1 Postcode 1
Copies sold: 1,472 of them abroad: 1 8.7% = 4.5% =
Bremen
• Subscriptions: 32 of them members: – 866 copies Berlin 448 copies
• Retail sale: – PLZ 4
Magdeburg Potsdam
• Other sales: 1,440 Postcode 4 Postcode 3
Osnabrück Hannover
11.9% = 10.6% =
PLZ 3
Free copies: 9,555 1,185 copies Dortmund
Leipzig
1,056 copies
Kassel
Residual/archive copies: 74 Düsseldorf Dresden
Postcode 5 Erfurt Postcode 0
PLZ 0
11.3% = Köln 7.0% =
1,125 copies PLZ 5 Frankfurt 697 copies
03 Geographical analysis: Share of total distributed copies PLZ 9
Economic area % Copies Postcode 6 Mainz Postcode 9
Nürnberg
10.5% = Saarbrücken PLZ 6 8.2% =
Germany 90.3 9,958 1,046 copies 817 copies
Abroad 9.7 1,069 Stuttgart
comprising Postcode 7 Postcode 8
PLZ 7
Switzerland 63.1 705 16.7% = PLZ 8
10.6% =
Austria 35.1 392 1,663 copies München 1,056 copies
Netherlands 0.9 10
Others 0.9 11
Actual circulation 100.0 11,027 Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Total circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2019
6. Survey completed by: Konradin Media Group
7Trade Magazine
3 Readership Analysis
1.1 Industries/industrial sectors: recipient groups Share of actual circulation 1.2 Company size: Share of actual circulation
Industry code acc. to classif. of industrial sectors 2008 % Copies % Copies
Pharmaceutical and chemical industry 56.9 6,274 1 – 49 employees 15.4 1,698
C.20.14 Manufacturing of other organic basic chemicals 1.1 121 50 – 99 employees 14.0 1,544
100 – 199 employees 16.7 1,842
C.20.4 Manufacturing of soap, detergents, cleaning and 200 – 499 employees 18.3 2,018
care products as well as perfumes 4.6 507 500 and more employees 35.6 3,926
C.21 Manufacturing of pharmaceutical products 51.2 5,646
Actual circulation 100.0 11,027
Plant engineering for the pharmaceutical industry 43.1 4,753
C.25.29 Manufacturing of collecting vessels, tanks and
similar containers made of metal 1.6 176 1.3 Position in company Share of actual circulation
% Copies
C.25.30 Manufacturing of steam boilers
(not including central heating boilers) 0.2 22 Corporate management 23.9 2,635
C.26.51 Manufacturing of instruments and appliances for 1st management level 14.1 1,555
measuring, testing and navigation 8.7 959 2nd management level 22.4 2,470
C.27.12 Manufacturing of electricity distribution and Employees, skilled workers, specialists 39.6 4,367
control equipment 5.4 595
Actual circulation 100.0 11,027
C.27.9 Manufacturing of other electrical equipment and
devices not mentioned elsewhere 6.1 673
C.28.13 Manufacturing of pumps and compressors 4.1 452 1.4 Job function Share of actual circulation
C.28.14 Manufacturing of fittings 4.8 529 % Copies
C.28.25 Manufacturing of cooling and ventilation equipment 4.0 441 Management/techn. lead 32.1 3,540
C.28.29 Manufacturing of other general-purpose machinery Research & development 14.8 1,632
not mentioned elsewhere 7.0 772 Construction, Engineering 14.0 1,544
E.36, 37, Production, manufacturing, assembly 36.5 4,025
38 Environmental engineering and disposal 1.2 132 Maintenance, Servicing 2.6 287
Actual circulation 100.0 11,027 Actual circulation 100.0 11,027
8Trade Magazine
Subject Overview
The topics for the pharmaceutical industry
Management Production
Software solutions for the pharmaceutical industry, validation, Systems, apparatus and components in hygienic design, CIP and
quality management, GMP, operating and cleaning equipment, SIP cleaning, mechanical, thermal and chemical processes,
company organisation, maintenance and repair, maintenance 4.0, biotechnology, measurement and analytical equipment,
predictive maintenance, remote servicing, asset management, automation equipment, water preparation, Industry 4.0, digital
pharma news, pharma law pharma production, digital twin, cloud solutions, connectivity,
Management
NOA, AI in the Process industry, autonomous systems, 5G,
In issues 1, 2, 3, 4, 5 Services maintenance, mobile solutions, clean-room equipment,
Production containment, technical gases, tablet presses, energy-efficient
solutions
Packaging
In issues 1, 2, 3, 4, 5, INTERPACK GUIDE, POWTECH GUIDE,
TOP PRODUCTS
Services
Packaging
Contract manufacturing, system planning and commissioning,
contracting, analysis, synthesis, product design, consultancy and
certification, training, seminars, conferences, events Packaging machines, packaging elements, marking equipment,
serialisation, aggregation, track & trace, tamper-evident
In issues 1, 2, 3, 4, 5 technology, logistics, RFID, weighing and metering equipment,
storage systems
In issues 1, 2, 3, 4, 5, INTERPACK GUIDE, POWTECH GUIDE,
TOP PRODUCTS
9Road to
POWTECH 2020
Use our highlights around POWTECH 2020 for your trade fair communication
For POWTECH 2020 the media brands cav, dei and phpro offer cross-media opportunities for your successful trade fair communication.
Benefit from the attention surrounding POWTECH by using this cross-media offer for your perfect trade fair communication.
The POWTECH Trade Fair Special POWTECH FAIR GUIDE
cpp 03/2020 phpro 04/2020 cav 09/2020 dei 09/2020 PD: 11.09.2020,
The POWTECH Trade Fair Special PD: 18.09.2020, PD: 22.09.2020, PD: 18.09.2020, AD: 19.08.2020
PD: 17.09.2020, AD: 26.08.2020 AD: 26.08.2020 AD: 28.08.2020 AD: 27.08.2020
POWTECH
FAIR GUIDE
Total
45,000 copies
Circulation for
Powtech: Over
100,000 copies
The POWTECH Invitation POWTECH
Trade Fair Specials to POWTECH Fair Guide
August September
POWTECH News Additional advertising options
Reporting directly from the Fair
• www.prozesstechnik-online.de (see page 22)
Date: Tuesday, 29.09.2020
• Video statement during the Fair for diverse presence
afterwards (see page 30)
• Lead generation for even more intensive conversations
during the Fair and afterwards (see page 32)
We would be delighted to advise you and provide an individual quotation.
10Trade Magazine
Editorial Schedule 2020
Issue Focus Trade fairs/events
1/2020 Trade-fair special for analytica Management: Software solutions for the pharma-
ceutical industry, validation, quality management,
Production: Systems, apparatus and components in GMP, operating and cleaning equipment, company
Publication date: hygienic design, CIP and SIP cleaning, mechanical, organisation, maintenance and repair, predictive
04.03.2020 thermal and chemical processes, biotechnology, lab maintenance, remote servicing, asset management,
Advertising deadline: and analytical equipment, measurement and auto- pharma news, pharma law
10.02.2020 mation technology, pharmaceutical production 4.0,
Editorial deadline: digital production, water preparation, clean-room Services: Contract manufacturing, system planning
13.01.2020 equipment, containment, technical gases, tablet and commissioning, contracting, analysis, synthesis,
presses, energy-efficient solutions product design, consultancy and certification,
training, seminars, meetings, events
Packaging: Packaging machines, packaging elements,
marking equipment, tamper-evident technology,
logistics, RFID, weighing and metering equipment,
storage systems, track & trace, serialisation
2/2020 Trade-fair special for interpack Management: Software solutions for the pharma-
ceutical industry, validation, quality management,
Production: Systems, apparatus and components in GMP, operating and cleaning equipment, company
Publication date: hygienic design, CIP and SIP cleaning, mechanical, organisation, maintenance and repair, predictive
13.05.2020 thermal and chemical processes, biotechnology, lab maintenance, remote servicing, asset management,
Advertising deadline: and analytical equipment, measurement and auto- pharma news, pharma law
17.04.2020 mation technology, pharmaceutical production 4.0,
Editorial deadline: digital production, water preparation, clean-room Services: Contract manufacturing, system planning
08.04.2020 equipment, containment, technical gases, tablet and commissioning, contracting, analysis, synthesis,
presses, energy-efficient solutions product design, consultancy and certification, training,
seminars, meetings, events
Packaging: Packaging machines, packaging elements,
marking equipment, tamper-evident technology,
logistics, RFID, weighing and metering equipment,
storage systems, track & trace, serialisation
11Trade Magazine
Editorial Schedule 2020
Issue Focus Trade fairs/events
Special edition Special publication – packaging technology
Publication date: Distribution as a supplement in the May issues of cav, dei and phpro
12.05.2020 Total circulation: 45,000 copies.
Advertising deadline:
07.04.2020 Topics:
Editorial deadline: • Packaging machines and devices
18.02.2020 • Packaging materials, types of packaging, packaging aids and
Circulation
the production of packaging
45,000
• Machinery for the production of confectionary
copies
• Machinery for the production of bakery products
• Machinery for the production of pharmaceuticals and cosmetics
3/2020 In focus: Pharmaceutical
production 4.0
Management: Software solutions for the pharma-
ceutical industry, validation, quality management,
Sensor+Test
Nuremberg, 23.06.-25.06.
GMP, operating and cleaning equipment, company
Publication date: organisation, maintenance and repair, predictive
12.06.2020 Production: Systems, apparatus and components in maintenance, remote servicing, asset management,
Advertising deadline: hygienic design, CIP and SIP cleaning, mechanical, pharma news, pharma law
14.05.2020 thermal and chemical processes, biotechnology, lab
Editorial deadline: and analytical equipment, measurement and auto- Services: Contract manufacturing, system planning
15.04.2020 mation technology, pharmaceutical production 4.0, and commissioning, contracting, analysis, synthesis,
digital production, water preparation, clean-room product design, consultancy and certification,
equipment, containment, technical gases, tablet training, seminars, meetings, events
presses, energy-efficient solutions
Packaging: Packaging machines, packaging elements,
marking equipment, tamper-evident technology,
logistics, RFID, weighing and metering equipment,
storage systems, track & trace, serialisation
12Trade Magazine
Editorial Schedule 2020
Issue Focus Trade fairs/events
4/2020 Trade-fair special for POWTECH Management: Software solutions for the pharmaceu-
tical industry, validation, quality management, GMP,
cleanzone
Frankfurt, 18.11.-19.11.
Production: Systems, apparatus and components in operating and cleaning equipment, company
Publication date: hygienic design, CIP and SIP cleaning, mechanical, organisation, maintenance and repair, predictive
18.09.2020 thermal and chemical processes, biotechnology, lab maintenance, remote servicing, asset management,
Advertising deadline: and analytical equipment, measurement and auto- pharma news, pharma law
26.08.2020 mation technology, pharmaceutical production 4.0,
Editorial deadline: digital production, water preparation, clean-room Services: Contract manufacturing, system planning
29.07.2020 equipment, containment, technical gases, tablet and commissioning, contracting, analysis, synthesis,
presses, energy-efficient solutions product design, consultancy and certification, training,
seminars, meetings, events
Packaging: Packaging machines, packaging elements,
marking equipment, tamper-evident technology, Show preview:
logistics, RFID, weighing and metering equipment, POWTECH
storage systems, track & trace, serialisation
13Trade Magazine
Editorial Schedule 2020
Issue Focus Trade fairs/events
5/2020 In focus: Containment Management: Software solutions for the pharma-
ceutical industry, validation, quality management,
Vision
Stuttgart, 10.11.-12.11.
Production: Systems, apparatus and components in GMP, operating and cleaning equipment, company Packaging Innovations
Publication date: hygienic design, CIP and SIP cleaning, mechanical, organisation, maintenance and repair, predictive Amsterdam, 11.11.-12.11.
13.11.2020 thermal and chemical processes, biotechnology, lab maintenance, remote servicing, asset management,
Advertising deadline: pharma news, pharma law SPS
and analytical equipment, measurement and auto- Nuremberg, 24.11.-26.11.
21.10.2020 mation technology, pharmaceutical production 4.0,
Editorial deadline: digital production, water preparation, clean-room Services: Contract manufacturing, system planning and Valve World
23.09.2020 equipment, containment, technical gases, tablet commissioning, contracting, analysis, synthesis, Düsseldorf, 01.12.-03.12.
presses, energy-efficient solutions product design, consultancy and certification, training, Lounges 2021
seminars, meetings, events Karlsruhe
Packaging: Packaging machines, packaging elements, cav InnovationsFORUM 2020
marking equipment, tamper-evident technology, Show previews:
SPS, Valve World, Lounges Chemiepark Knapsack, 29.10.2020
logistics, RFID, weighing and metering equipment,
storage systems, track & trace, serialisation Show report: automatica
POWTECH Munich, 08.12.-11.12.
Special edition TOP PRODUCTS 2020
Publication date: The best products of phpro – Prozesstechnik für die Pharmaindustrie, Including
09.12.2020 cav – Prozesstechnik für die Chemieindustrie and dei – Prozesstechnik “Top Product
Advertising deadline: für die Lebensmittelindustrie and prozesstechnik-online. of the Year
17.11.2020 2020” Circulation
Editorial deadline: Circulation: 40,000 copies! 40,000
20.10.2020
copies
Including Top Product of the Year 2020
Classified in the following subject areas:
• Systems, apparatus, machinery, components
• Valves, pipes, hoses, fittings, seals
• Process engineering
• Measuring and control engineering,
process automation
• Packaging and storage technology
14Trade Magazine
Rate Card No. 10 Page 1 of 5 (Price valid as of 01.10.2019, in €, plus VAT)
Magazine format: DIN A4, 210 mm wide x 297 mm high Your contact:
Untrimmed: 216 mm wide x 303 mm high Advice, booking:
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15Trade Magazine
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16Trade Magazine
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17Trade Magazine
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Cover flap
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18Trade Magazine
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Special editions: INTERPACK | POWTECH MESSE GUIDES | TOP PRODUCTS
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port. 2col 92 x 270 103 x 297
1/3 page 4,100.00 60 x 270 71 x 297
next to editorial
1/3 page 3,750.00 land. 4col 188 x 88 210 x 105
port. 60 x 270 71 x 297
1/4 page 2,820.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150
port. 1col 44 x 270 55 x 297
Total rates 4c. Further ad formats and prices on request. Circulation Circulation Circulation
More information in the Editorial Schedule starting on page 13. 45,000 copies 45,000 copies 40,000 copies
*Compared to the sum of individual prices
**Only with Top Products: details and guidelines on request
19Ihr Partner für Touchpoint-Marketing
Für alle Phasen der Customer Journey hat Konradin Industrie ein ideales crossmediales Angebot
Das Customer Journey-Modell folgt den sich im Kaufprozess ständig ändernden Bedürfnissen der Zielgruppe. Das Marketingziel dabei ist:
optimale Touchpoints schaffen.
Latenz Abwägung
Noch ohne Kaufabsicht, Kaufimpulse Anzeigen Fachevent Advertorial Print Banner Eingrenzen der Alternativen, Auswahl
müssen gesetzt werden
Lead-Generierung Website Produktkatalog Newsletter möglicher Anbieter und Produkte
(Relevant Set)
• Wer Aufmerksamkeit erregen
will, muss „laut“ sein. Eine Fachmagazin Fachevent Banner Webinar Social Media • Werbung stärkt das Anbieterimage
Exp Roundtables
Microsite Kundenzeitung Crossmedia
Aufgabe klassischer Werbung. und nennt konkrete Produktvorteile
nz
ß
• Pull-Marketing-Maßnahmen e • Vertrauensbildung durch
t
s to
Firmenprofil Marktforschung
La lora Emailing
Copytest Referenzen, Anwenderberichte u.ä.
tio
An
n
Messe Termine Produkttest Corporate Publishing
Zuf
Exploration
Fachanzeige Werbebanner Video Markenbekanntheits- Kauf
ried
Aktive Recherche, Einarbeitung
Recherche
studie Roadshow
show Seminarwerbung
CUSTOMERBeilage Whitepaper
Nach
ins Thema und Definition der Verhandlung von Leistungen und
enh
Kaufkriterien Konditionen bis Kauf
Applikations-Video Website Advertorial Interview
eit
• Werbung sorgt für Bekanntheit
JOURNEY • Direkte Abverkaufswerbung mit
g
Banner Lead-Generierung Katalog Newsletter Fach-
un
von Lösungen und USPs Preisangaben/Aktionen
• Pull-Marketing-Maßnahmen • Zusammenspiel Marketing/Vertrieb
ka
äg
magazin Fachevent Banner Webinar Social Media
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Auswah
Ab
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Microsite Kundenzeitung
undenzeitung
a Crossmedia Roundtables
Er
f Nachkauf
Applikations-Video Website Kau f Advertorial Interview Gute Kundenbindung verkürzt die
Website Print Marktforschung Copytest Email nächste Journey
• Imagewerbung zur Bestätigung
Customer-Journey-Modell Lead-Generierung Website Katalog Newsletter Anzeigen der Wahl (Big Player, Branchen-
Aufteilung in 5 Phasen.
Je nachdem, wie sie erlebt werden, Firmenprofil Marktforschung Copytest Emailing bzw. Technologie-Spezialist)
• Kundenkommunikation und
kann es auch zu Richtungsänderun- Messe Termine Produkttest Fachanzeige Newsletter Anwenderaustausch
gen oder Abkürzungen kommen.
20Website
prozesstechnik-online.de (Prices valid as of 01.10.2019, in €, plus VAT)
prozesstechnik-online.de – the website of
cav, dei and phpro Increase Reach through Retargeting
With this option, you can also reach your precise target audience on the Google
Display Network via high-reach news and consumer portals. You will have the
responsive opportunity to present your advertising message to your target group for a
web design substantially longer period of time.
Choose your topic-specific audience and adopt advance retargeting options to
extend your reach with display ad impressions!
The target group Marketing process
€ AD
AD AD
www.prozesstechnik-online.de
Target group: Integrate Marketing of the Campaign Present on
Owners, managing directors, technical managers and investment decision- pixels on the target group setup websites of
makers in the chemicals, pharmaceuticals and food industries and in plant and website Google Display
systems engineering of these industries. Networks
Your advantages:
In brief: • Low wastage, thanks to targeted reach for users with a specific interest in the
www.prozesstechnik-online.de offers topical information, innovations, solutions, topic.
product reports, services and event news from and for the chemicals, pharmaceuti-
cals and food industries. The joint knowledge portal for cav, dei and phpro provides • Control of your advertising investment through precise evaluation of audience
a rapid overview of the major developments, events and trends in the whole process reach.
engineering sector. • Increase your brand awareness and image through recurring presence on
high-reach portals.
Advertising formats and prices:
See next page for standard formats, other advertising formats available on request. Price on request.
Please supply the correct advertising materials for the mobile options. Any questions? We are happy to help!
For more information and technical details, see media.industrie.de.
21Advertising format Position on Size in pixels (w x h) Description Positioning Size in pixels (w x h) Price
on all pages* Desktop and Tablet** Desktop and Tablet Desktop and Tablet Mobile Mobile per week
Leaderboard/ 728 x 90 Placement above 300 x 50 650.00
Large Leaderboard/ 970 x 90 the Header
Expandable Leaderboard 728 x 90 and 728 x 300
(Sticky) Skyscraper/ 120 x 600 Placement on the 300 x 50 620.00
(Sticky) Wide Skyscraper 160 x 600 right side next to
Content (Sticky:
Banner remains in
the field of view
when scrolling the
page)
Hockeystick/ 728 x 90 and 160 x 600 Leaderboard 300 x 75 1,360.00
Wallpaper with additional or adjacent to
background colour 970 x 90 and 120 x 600 Skyscraper on the
HEX-Code right
Frame Ad 120 x 600 and Leaderboard with 300 x 75 1,480.00
1.125 x 90 and Skyscrapers on left
120 x 600 and right.
Tablet display in
Hockeystick format
Billboard 970 x 250 Banner directly 300 x 75 810.00
below the
Navigation Bar
Medium Rectangle/ 300 x 250 Banner within 300 x 250 550.00
Video Ad Content or in the
outer column
*Does not apply to selected theme pages and company profiles.
**Size and position in pictures illustrative. Displayed in rotation.
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2 MB) Additional ad formats:
and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Native advertising, see page 24
Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: Premium company profile, see page 26
auftragsmanagement@konradin.de.
Media Kit 2020 | phpro – Prozesstechnik für die Pharmaindustrie – Website: prozesstechnik-online.de 22Website
Native Advertising (Prices valid as of 01.10.2019, in €, plus VAT)
Native advertising will raise your company’s profile and gain new sales prospects
Konradin Industrie’s native advertising options will convey your messages to your Your benefits:
target audience - convincingly, effectively and packed with a high information • With your content, you offer the reader/user real benefits and added value.
content.
• Well-researched editorial articles on websites covering relevant topics.
In combination with traditional forms of advertising, native advertising will help you • Benefit from the high credibility and professional competence of our media
to sustainably consolidate and enhance your competence for specific topics in your brands.
relevant target groups.
• Your native advertising content cannot be blocked by ad blockers.
Sponsored article Theme page
23Theme: Partner pages are the ideal environment to present yourself to your target group
You provide the text, which is reviewed by our professional editorial staff and may as a competent partner with a long-term perspective on a selected topic.
be edited, from case to case. In order to increase the credibility and the usefulness
of the submitted content, we recommend you refrain from using advertising copy You determine the topic and to what extent we can support you, in terms of the
within the text. content. Content - thus setting specific thematic focal points!
Your products or services will find the perfect editorial environment within the
Time frame: Konradin Industrie topic pages!
Sponsored articles will be published for four weeks, unless otherwise agreed.
A start is possible anytime. After expiry of the four weeks, the sponsored
article is still available in the archive.
Images:
One image (694 x 456 pixels) is mandatory, up to 3 additional images are possible
(images without watermark or similar).
Positioning:
Integration as article (teaser) within the editorial part of the start page.
Sponsored article – Services and prices (minimum lead time 4 weeks) Theme page – Services and prices (minimum lead time 8 weeks)
BASIC
Sponsored article (will be marked as “advertisement”)
• up to max. 6,000 characters (DOC) incl. spaces
Themes: Exclusively decided by yourself.
• plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG)
Possible formats: contributions, articles, texts, PDF, video, pictures, etc.
• plus links within the text
Positioning: Displayed in the navigation section 6,400.00
Time frame: 3 months
Package price per website 3,700.00
PREMIUM
The price will depend on the content to be presented, banners, placement and
integration within Konradin websites, in addition to the promotion and runtime.
The integration of partner downloads (e.g. Whitepaper, Webcast) upon
registration or the integration of a social media feed is optional.
All of these components can be individually changed in the PREMIUM Theme
Page and are defined upon request.
Media Kit 2020 | phpro – Prozesstechnik für die Pharmaindustrie – Website: Native Advertising 24Website
Premium Company Profile (Prices valid as of 01.10.2019, in €, plus VAT)
Premium company profile
Your online presence at industrie.de and 11 additional Konradin Industrie websites
includes:
• Data and contact
• Own header image
• Logo
• A description of your company
• Published print articles with Konradin Industrie
• Downloads: your videos, webinars, white papers with Konradin Industrie*
• Max. 3 additional download offers (optional with registration)*
• Link to your social media account
• Integration of your RSS feed on the page
Premium company profile Price/year
Premium company profile at industrie.de and
11 additional websites of Konradin Industrie
Start possible anytime
Basic price for 1 year 2,950.00
*Leads on demand, per lead 70.00
on all Raise your company’s profile and promote your Additional 3 download offers 300.00
Konradin Industrie services with a premium company profile in the
websites network of Konradin Industrie. Extension by additional 12 months 2,300.00
Book the Online Company Profile in combination with the Print Business Card
for a special price.
automationspraxis.de industrieanzeiger.de prozesstechnik-online.de
beschaffung-aktuell.de kem.de qe-online.de For further details, please refer to our extensive sales documents:
epp-online.de mav-online.de sifa-sibe.de https://media.industrie.de/mehr-mediainformationen/
industrie.de medizin-und-technik.de wirautomatisierer.de
Data submission: via e-mail to auftragsmanagement@konradin.de
25Trade magazine
Business Card (Prices valid as of 01.10.2019, in €, plus VAT)
Your print business card includes
Business card print Price Price Combination
• 1 year presence Category / issues Online Print Print + Online
• in the trade magazine of your choice in the trade magazine
• in the relevant category* Partner for robotics and factory
Automationspraxis 1,980.00 3,940.00
automation / 10 issues
Beschaffung aktuell Purchasing partner / 10 issues 1,980.00 3,940.00
cav – Prozesstechnik für die Partner for the chemical industry /
1,980.00 3,940.00
Chemieindustrie 12 issues
dei – Prozesstechnik für die
Partner for the food industry / 10 issues 1,980.00 3,940.00
Lebensmittelindustrie
Premium company profile 2,950.00
Partner for automation technology /
elektro AUTOMATION 1,320.00 3,610.00
7 issues
EPP Elektronik Produktion & Partner for electronics manufacturing /
1,320.00 3,610.00
Prüftechnik 7 issues
Partner for the industry / monthly, issues:
Industrieanzeiger 1,980.00 3,940.00
1, 3, 6, 10, 13, 16, 18, 21, 23, 25, 27, 28
KEM Konstruktion Partner for engineering / 10 issues 1,980.00 3,940.00
mav Innovation in der Partner for the production industry /
1,980.00 3,940.00
spanenden Fertigung 10 issues
medizin&technik Partner for medical technology / 6 issues 1,320.00 3,610.00
phpro – Prozesstechnik für Partner for the pharma industry /
1,320.00 3,610.00
die Pharmaindustrie 5 issues
QUALITY ENGINEERING Partner for quality assurance / 5 issues 1,320.00 3,610.00
Sicherheitsbeauftragter Partner for occupational safety / 10 issues 1,980.00 3,940.00
*Categories print (examples):
Water & waste water techn. Nozzles & spray systems Valves, Sicherheitsingenieur Partner for occupational safety / 12 issues 1,980.00 3,940.00
pipes, hoses Fittings + seals Conveyor systems Marking
Storage Services Measuring & analysing Mixing Thermal Start possible with any issue
processes Pumps & compressors Plants Cleaning technology
Explosion protection Plant safety Industrial safety Research
& innovation Knowledge Lab technology & analytical Business card 60 mm wide x 82 mm high, logo, four-coloured
engineering Mechanical processes Pharmaceutical Format 2 lines for company name and web address, 14 lines of text, approx.
engineering Packaging technology Control engineering & 50 characters incl. spaces. Positioning in your category of choice*
process control engineering Materials engineering Materials
testing
Book the Print Business Card in combination with the Online Company Profile for a special price.
Categories might be modified by Konradin
26Newsletter
prozesstechnik-online-Newsletter (Prices valid as of 01.10.2019, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Prices
Leaderboard 728 x 90** 1,200.00
above header
responsive
web design
Text/image ad Image: 200 x 150, 840.00
text: 300 char.
(incl. spaces)
Fullbanner 468 x 60** 840.00
590 x 100**
Medium Rectangle 300 x 250 840.00
* Size and position in picture illustrative.
Title: prozesstechnik-online newsletter **Display on mobile devices: scaled to a width of 300 pixels
In brief:
Bundled professional expertise and current news for the chemical, pharmaceutical Data delivery:
and food industries. The Top-Product newsletter provides interesting information on 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
the best products of the month. Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
tracking pixels are not built in (file size max. 60KB).
Frequency: weekly With animated GIF files, the e-mail may only display
the first animation Frame.
Distribution: 17,400 personally named and qualified addresses.
Target group: To view the current newsletter and subscribe, please go to:
Owners, managing directors, technical managers and investment decision-makers in www.prozesstechnik-online.de/newsletter or scan QR code
the chemical, pharmaceutical and food industries.
27Newsletter
Editors’ Special Newsletter (Prices valid as of 01.10.2019, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Price
1 x Leaderboard 728 x 90**
above header
responsive
web design
3 x Text/image ad Image: 200 x 150,
text: 300 char.
(incl. spaces)
or
3 x Fullbanner 468 x 60**
or
3 x Medium Rectangle 300 x 250
Your benefits:
• We present your topic to the market
• You benefit from a strong media brand
• Your advertising message receives the complete attention of the subscribers,
all of the ad placements are exclusively at your disposal maximum of 4 positions 4,700.00
• Attractive pricing
* Size and position in picture illustrative.
Content: **Display on mobile devices: scaled to a width of 300 pixels
The Editors’ Special Newsletter is presented with the same look&feel of the regular
online newsletters. You will determine the subject focus and date of distribution.
Our editorial staff will carefully research the contents of the co-ordinated topic. Data delivery:
If desired, your press releases can also be integrated into the newsletter. Finally, 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
the editors compile the completed Editors’ Special Newsletter, incorporating your Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
exclusive banner advertising content. tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display the first animation frame.
Recipients: 17,400 recipients of Prozesstechnik-online-Newsletter
Send dates: on request
28Extras
Video (Prices valid as of 01.10.2019, in €, plus VAT)
Moving
pictures say
more!
At the trade fair At the trade fair Your company
Video statement VideoWall sponsoring Application video
Put your trade fair highlights in the spotlight! We’ll Our editors conduct exclusive video interviews with Combine your application report in print with a multi-
shoot an exclusive and professional video on your reputable business partners from market-leading media video. We will manage the production for you!
stand, as a combination of company statement and companies in the “TV Studio” located on the Konradin Possible contents: interview with manufacturers and
technology/product presentation. Stand. users, production overview, machinery in operation
including detailed shots.
Example videos: www.prozesstechnik.industrie.de/videos Example videos: www.prozesstechnik.industrie.de/videos Example videos: www.prozesstechnik.industrie.de/videos
Benefits and prices Benefits and prices Benefits and prices
(at least 4 weeks lead time) (at least 6 weeks lead time) (at least 6 weeks lead time)
Briefing before the fair, filming with you at the Your sponsor logo visible on the VideoWall and Briefing, treatment, filming on site (1 day),
booth (1 hour maximum), editing, cutting, incl. a in every video opening credits editing, cutting, incl. a correction run,
correction run, video (HD quality, length < 5 min.) One video interview in front of the VideoWall video (HD quality, lengthExtras
Address Rental | Mailing (Prices valid as of 01.10.2019, in €, plus VAT)
GDPR-
Compliant
Address rental
Take advantage of our professional addresses to attract new customers Communicate successfully with professional print and e-mailings.
for your company. Just get in touch.
Select addresses for your mailings from our qualified database
using criteria such as:
Tip: E-mailings are perfect for invitations to roadshows, open houses and events,
Region • Industry • Company size • Function • Position trade fairs, webinars, webcasts, product launches and much more.
E-mailing
Print mailing – Lettershop
We manage your e-mailings to interested
and potential customers, including We manage your complete
dispatch and reporting. designed print-mailing
Multiple shots lead to higher success service via our Lettershop
rates. – from print to dispatch.
E-mailing − Benefits and prices (at least 6 weeks lead time) Print mailing − services and prices (at least 6 weeks lead time)
Handling: Handling:
1 e-mailing, 1 draft (correction), 1 selection, 750.00 1 selection by industry and function effort-based
use of the existing template, Creation, handling, postage, dispatch
dispatch, reporting Address rental
from 0.55 per address
Address rental Minimum order value € 1,100.00 = 2,000 addresses
from 0.75 per address
Minimum order value € 750.00 = 1,000 addresses
No agency commission on price
Multiple shots:
1 reminder with same content, same template,
Handling 110.00 Detailed information on request.
same address selection
per address from 0.40
No agency commission on price
Detailed information on request.
30Lead Generation (Prices valid as of 01.10.2019, in €, plus VAT)
GDPR-
Compliant
A professional partner for qualified leads
Why lead generation? What is a ‘lead’? Factors for successful
lead generation:
Prospective customers initially look for with the (desired) provider, he will You will receive qualified contacts with
solutions to their problems and not for remain unrecognised. a concrete interest in your specific • Topicality of the subject
products! topic. You can then use these valuable • Relevance of the topic for the
Conclusion: contact details for your marketing or target group
Information is increasingly being The prospective customer, thus the sales communication in accordance • Users and exclusivity of the
researched via the Web, at the potential buyer, must be addressed with EU-DSGVO (General Data information presented
individually appropriate time within through different TouchPoints – in Protection Regulation). • Size of the defined target group
the customer journey. Until the terms of both time and content.
prospect comes into direct contact
How does lead generation work with Konradin Industrie?
Scope of services MQL or SQL?
Konradin lead campaign
Marketing Qualified Lead (MQL) is a lead with interest in your product or service.
Visit
You can reach MQLs with the online tools Webinar and Whitepaper (see the
Awareness following pages).
Lead
Sales Qualified Lead (SQL) is a contact that has developed into a genuine prospective
MQL From MQL to SQL buyer through their own activities and with the support of marketing.
through lead nurturing
Consid- via marketing You can reach SQLs with Konradin Industrie through tailor-made campaigns that we
eration SQL automation develop mutually with you. You will benefit from our professional campaign
management. Marketing automation and nurturing processes, as well as the entire
portfolio of Konradin media channels, will be adopted to fulfil the objectives of your
Opportunity campaign. In addition, our team of experienced editors will assist you with content
creation.
Decision
Customer Any questions? We are happy to help!
31Lead Generation
Webinar (Prices valid as of 01.10.2019, in €, plus VAT)
Webinar –
convey worldwide
expertise and Webinar − Services and price (minimum lead time 6 weeks)
generate leads Announcement of your webinar on the website with
image • text • registration page
Promotion in
newsletter • website • further appropriate media of Konradin Industrie
E-mailing of invitations • reminders • appointment reminders • follow-ups
Online webinar space and live transmission (approx. 60 minutes),
Poll during the live broadcast
The advantages of a webinar package Professional moderator, inclusion of up to two speakers on your side
(technical checks before broadcast)
• New contacts – get to know potential customers who are specifically
interested in your product. Registration list including contact details
• Competent implementation – based on our webinar experience, Detailed reporting
we organise your webinar, you appoint the speaker.
On-demand webcast after live transmission on the website with image and text
• Image enhancement – modern forms of media for modern people. Package price
7,700.00
• Cost and time savings – regardless of location, no travel expenses or (No agency commission on price)
accommodation costs.
• Multimedia knowledge transfer – share audio and video content or files with
the participants.
Options at extra charge:
• Direct contact – in the form of a Q&A chat session and additional polls for a
further qualification of leads. Leads (after live webinar) from € 70.00/lead
• Detailed reporting – You will receive the results of the polls, the attention rate
and the average length of stay during a webinar. For further details, please refer to our extensive sales documents:
https://media.industrie.de/mehr-mediainformationen/
• Webinar recording – We record your webinar and put it online as an
on-demand webcast on our websites – additional lead generation.
Data delivery: via e-mail to industrie.online@konradin.de
32Lead Generation
White paper (Prices valid as of 01.10.2019, in €, plus VAT)
White paper − Whitepaper − Pay-per-Lead
Fixed running time
Concept and benefits
Concept and benefits
• You have an interesting white paper
which will be released exclusively
• 3 months presence via our website.
via Konradin or may be available on other
Teasers ensure traffic and you receive all
platforms subject to prior registration.
the leads generated for your disposal.
• We match the number of leads in the
• Your proof of competence: Position yourself
desired target group.
as proficient business partner with your white paper. Lead
• Based on this white paper offer, we generate qualified leads guarantee!
• Potential business contacts: Find the people who are really interested in your
within the specified target group and at the specified quantity.
technologies or products (MQL = Marketing Qualified Leads).
White paper − Fixed running time − Benefits and prices White paper − Pay-per-lead − Benefits and prices
Integration of your white paper on the website with image and text Integration of your white paper on the website with picture and text
Promotion via Target-group-compliant selection from our database
Newsletter • Website • additional relevant media of Konradin Industrie (2 selection criteria: function and industry)
Running time of 3 months, including leads Audience targeting via e-mails and or via telephone, if required to achieve your
1,950.00 guaranteed leads
(No agency commission on price)
Promotion via
Newsletter • Website • additional relevant media of Konradin Industrie
Options at an extra charge: Project set-up 1,500.00
Leads after expiry of the 3-month running time from 70.00/lead Price per lead (minimum order volume 50 leads) from 70.00/lead
Drafting of white paper by specialist editor (No agency commission on price)
and/or English language variant on request
Further options: on request
For further details, please refer to our extensive sales documents:
https://media.industrie.de/mehr-mediainformationen/ For further details, please refer to our extensive sales documents:
https://media.industrie.de/mehr-mediainformationen/
Data delivery: via e-mail to industrie.online@konradin.de
Data submission: via e-mail to industrie.online@konradin.de
33Das Stellenportal für Ihren Erfolg!
fachjobs24.de is the job portal of the Konradin Publishing Group. 28 print partners 33 online-partners
Fachjobs24.de represents a unique media network built upon 62 print and online with 582,130 print with 8,902,174 PIs per month
brands with the highest level of professional competence.
With your job advertisement in one of our six industry channels, you will directly editions per month 5,145,299 visits per month
address the future specialists and executives within your precise target group.
The Industry channel comprises a total of 24 trade magazines and professional Industry
online portals for the industry’s decision-makers, making it one of the most diverse 514,856 PIs, 345,510 visits,
brands in German-speaking markets. 215,900 print run copies
PRINT JOURNAL inc. 4 weeks Basic Job Online* ONLINE ONLY
1/ 1/ 1/
Industry 4 page 2 page 1 page Circulation/frequency p.a. Basis Job Premium Job Premium Job +
Automationspraxis 1,400.00 2,000.00 3,200.00 15,100 copies 10x 4 weeks 8 weeks 8 weeks
Beschaffung aktuell 2,300.00 3,260.00 5,350.00 18,100 copies 10x simple listing simple listing exclusive listing
cav – Prozesstechnik für die Chemieindustrie 1,400.00 2,000.00 3,200.00 21,700 copies 15x 199.00 249.00 299.00
dei – Prozesstechnik für die Lebensmittelindustrie 1,000.00 1,500.00 2,200.00 9,100 copies 10x
elektro AUTOMATION 1,400.00 2,000.00 3,200.00 18,100 copies 9x
*With pri
EPP Elektronik Produktion & Prüftechnik 1,000.00 1,500.00 2,200.00 9,200 copies 7x nt bo
the respec oking,
online ch tive
Industrieanzeiger 1,750.00 2,750.00 4,300.00 40,100 copies 34x annel is
complim
entary
KEM Konstruktion 1,400.00 2,000.00 3,200.00 22,600 copies 18x 4 weeks! for
mav Innovation in der spanenden Fertigung 1,400.00 2,000.00 3,200.00 20,100 copies 10x
medizin&technik 1,020.00 1,530.00 2,040.00 10,000 copies 6x
phpro – Prozesstechnik für die Pharmaindustrie 1,000.00 1,500.00 2,200.00 11,100 copies 5x
QUALITY ENGINEERING 1,440.00 2,040.00 3,260.00 20,700 copies 4x
All print ads set to type area (specific formats are available upon request), prices in € plus VAT., all print rates
indicated are valid for 4-colour print. Publication rates are provided by the publisher and are valid as of 2019.
34You can also read
