MEDIA INFORMATION 2018 - Ediciones Condé Nast
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M ED I A I N FO R M AT I O N 2018
INDEX
1 VANITY FAIR BRAND
2 AUDIENCE
Audience
Profile
Lifestyle and Interests
3 A MULTI-CHANNEL BRAND
Magazine
Digital
4 EVENTS
T H E O N LY M E D I U M WHICH TELLS STORIES Vanity Fair has a unique place in the current affairs sector. Its contents are absolutely up-to-date, but they are also timeless, which makes Vanity Fair unique in the market. With more than 100 years of history behind it, and published in many international markets, Vanity Fair is celebrating its 10th anniversary in Spain and is the favourite magazine of people who enjoy reading. Vanity Fair always opens the door to the key national and international issues at each time, covering all of the readers’ eclectic interests: politics, economics, cars, society, culture, cinema, technology, fashion, beauty, etc.
INTELLIGENCE
SOCIETY
Influence
CULTURE
LUXURY
Excelence POWER
BEAUTY
Q UA L I T Y
AMBITION
ENTERTAINMENT
Success R I G O U R
FAME Creativity
A MULTI-CHANNEL
BRAND
109KREADERS
+3M 881K
QUALITY HITS
EVERY MONTH FOLLOWERS
+2M UNIQUE
USERS
Source:
3º Acum EGM 2017
Google Analytics Dic
RRSS Dic 2017
THE MAGAZINE
WHICH SURPRISES,
INSPIRES AND ENRICHES
Vanity Fair guarantees the best editorial and publicity
content. Its identity is unique.
The most daring and prestigious journalists; the excellence of
the most admired photographers.
The highest quality paper and production from the cover to
each of the sections make Vanity Fair a magazine of the highest
quality, luxurious and sophisticated.
Vanity Fair has the highest loudspeaker-effect in the market:
its contents become the readers’ topics of conversation
immediately in their social circles.
DIFFUSION
30.837
ISSUES/MONTH
74% OF ORDINARY PAYMENT
Source: OJD july 2016/ june 2017
VANITY FAIR
1 0 T H AN N I VE RSARY
2018 is a special year, and all the Vanity Fair contents platforms
have a become a reference to history while also covering
the most relevant national and international current affairs.
Society, power and culture, which are Vanity Fair’s columns of
strength and essence, are putting on their best clothes in 2018
to come to our well-known meetings and events, as well as to
events and meetings we are holding for the first time during this
year, which is so important for us.
Thank you for
being part of our history!
THE MOST EXCITING
PRODUCTIONS
LARGE-SCALE NATIONAL AND INTERNATIONAL PHOTOGRAPHIC PRODUCTIONS
The best settings for subjects with the greatest media coverage. All from Vanity Fair’s unique perspective.
THE MAGAZINE
WHICH IS KEPT
Each number of Vanity Fair is unique, which is why readers
buy it, read it from cover to cover, keep it and reread it.
Most of its topics and contents are timeless and, so, over time,
they become sources of reference and reasons to aspire.
Readers value them, share them with people around them,
collect them and show them off as a symbol of luxury, prestige,
knowledge, culture and lifestyle.
This gives rise to a very personal relationship between readers
and their magazines, which they read with special interest,
valuing their contents and publicity.
58% of readers KEEP THEIR MAGAZINES and REREAD them.
51% read their magazines in moments of RELAXATION,
while TRAVELLING and on HOLIDAY.
36% share them with their FRIENDS AND FAMILY.
Source: The Q-Factor
VANITY FAIR: FOR READERS WITH LIFESTYLE
U N M I S TA K A B L E
VANITY ZOOM
Ronald &
Valerie Harrar
MIX OF READERS En su piso de Nueva York
cuelgan obras de Kapoor,
18% MEN (19,509 MEN) Murakami y Koons. Ahora
buscan un hogar en Madrid.
82% WOMEN (88,933 WOMEN) MI CASA ES IA1, IA2 AND IB ECONOMIC STATUS
UN MUSEO
E
l piso neoyorquino de
47% UPPER AND UPPER-MIDDLE CLASS
URBAN LIFESTYLE Ronald Harrar (Cara-
cas, 1975), en el barrio
62% LIVE IN URBAN SURROUNDINGS
de Chelsea, perfecta-
mente podría pasar por
una sucursal del nuevo
museo Whitney. Unos
pocos pasos separan el
IN EMPLOYMENT
loft de este art dealer latino de la “mezco-
lanza” arquitectónica diseñada por Renzo
Piano sobre una antigua línea de ferro-
HIGH-LEVEL CULTURE AND
carril. Las obras que cuelgan en la casa
de Harrar y su despampanante esposa,
Valerie, no tienen nada 53% CURRENTLY WORKING
Vidas Privadas
que envidiarle a los fon-
QUALIFICATIONS
dos de una pinacoteca.
Poseen piezas de Anish
LOS HARRAR Y EL ARTE
Kapoor, Manolo Valdés,
33% WITH POSTGRADUATE
Robert Indiana, Tracey
Emin, Donald Judd, Wolfgang Tillmans,
Takashi Murakami, Yayoi Kusama … Y la
lista continúa.
QUALIFICATIONS
1
50% HAVE EXPENSIVE TASTES
“Siempre tuve afición por el arte.
‘LOVE STORY’ Cuando era más joven, solía visitar las
(1) Ronald y Valerie cambiaron colecciones privadas de las familias ca-
Caracas por Nueva York en el año raqueñas”, me explica Ronald mientras
2000. (2) En su salón tienen una tomamos café en el lobby de un hotel ma-
drileño. A unos metros de nosotros está el
escultura de la cotizada serie Love,
escultor y pintor Julio Le Parc, leyenda del
de Robert Indiana. (3) Florero
op-art, desayunando una macedonia de
Split-Rocker, de Jeff Koons.
frutas. Se saludan cariñosamente. “Pero
AVERAGE AGE OF 42
3
recién en el año 2000, cuando me mudé a
Nueva York, me expuse a los museos, ga-
lerías, ferias y estudios de los artistas. Solo
entonces me animé a comprar mi primera
ESTILISMO Y MAQUILL A JE: EIBAR CARABALLO
pieza, esa que nunca se olvida”. Era una es-
cultura del artista español Manolo Valdés
que todavía atesora en su loft.
Harrar estaba destinado a tomar las
riendas del negocio familiar: St. Honoré,
una de las pastelerías más famosas de Ca-
racas. De hecho, estudió Administración
de Empresas en Florida (EE UU) para
cumplir con ese sino. “Pero el futuro me
tenía preparado algo distinto. La idea ori-
2 ginal era dedicarme a crear una colección
familiar pero, sin darme cuenta, mis ami-
46 | VA N IT Y FA IR
FOTOGRAFÍA DE MANNY ROMAN MAYO 2 017
Source: EGM 3º Acum 2017INTERESTED IN
SOCIETY FASHION & BEAUTY
35% HAVE RECEIVED EDUCATION 87% USUALLY BUY CLOTHES
ABOUT POLITICS AND SOCIAL
ISSUES 84% USUALLY BUY COSMETICS
TECHNOLOGY 45% GO TO BEAUTY CENTRES
68% LIKE TO HAVE THE LATEST 80% GIVE RECOMMENDATIONS
TECHNOLOGY AT HOME ABOUT BEAUT
57% LIKE TO BE AWARE OF 95% GIVE ADVICE ABOUT CLOTHES
TECHNOLOGICAL ADVANCES AND FASHION ACCESSORIES
LEISURE & FREE TIME
35% BUY AT GOURMET MARKETS CARS
36% LIKE COCKTAIL BARS 46% HAVE TWO CARS
OR MORE
40% GO TO CREATIVE RESTAURANTS
Source: The Q-FactorSELECT
SUBSCRIBERS
+17%
A MIX OF SUSCRIBERS
18% MEN
SUSCRIPTIONS
F O R PAY M E N T
41% WOMEN 2017 VS 2016
SUSCRIBERS WHOSE OPINIONS COUNT
41% OF VANITY FAIR SUSCRIBERS ARE
COMPANIES
10% OF SUSCRIBERS ARE LIBRARIES,
WHICH MEANS THEIR COPIES ARE KEPT
Many subscribers are in the hospitality sector, medical and
beauty clinics, where the most select customers are catered for.
Bank and insurance businesspeople and managers
Hospitality businesspeople
Fine arts businesspeople
National culture and sports figures
National and international high society
Media agencies. Journalists and researchers
Source: Condé Nast 2017‡ ‡
DICIEMBRE Ninguna Vanidad se da en Vano (Alexander Pope) 2017 OC T UBRE Ninguna Vanidad se da en Vano (Alexander Pope) 2017
VANIDADES VANIDADES ¡QUE EMPIECE LA FIESTA!
La modelo holandesa Rianne Haspels,
con vestido y chaqueta de Sonia Rykiel,
ESPECIAL
HOMBRE
LO ESENCIAL
Esta temporada a las
grandes pasarelas no
les da miedo reivindicar
anillos de Carolina Herrera
ESTE y tocado de Mimoki. para el público masculino
MES
prendas clásicas. Gerard
Sabé, el nuevo top model
español, presenta la moda
otoño-invierno con un
Mi Mundo repertorio de básicos como
MICHAEL SMITH,
VANITY FAIR
esta camisa de Adolfo
EL INTERIORISTA DE
Domínguez y la parka de
LA ‘JET SET’
Sandro. Hay cosas
pág . 7 2
que nunca cambian.
Y nos parece bien.
Regalos
APOLOGÍA DE
SPECIAL FEATURES
LA OSTENTACIÓN
pág . 7 4
Belleza
ELEGIMOS
LOS MEJORES
TRATAMIENTOS
DE LUJO
pág . 8 6
ESTE
MES
Moda
STEPHEN
JONES: EL
SOMBRERERO
CUERDO
SPECIAL FEATURES IN
p á g . 72
Fragancias
EL TRUCO
FINAL
THE MAGAZINE AND ONLINE
p á g . 84
‘New Faces’
LOS MODELOS
(HOMBRES)
QUE VIENEN
p á g . 86
DI CI EMB RE 2 017 FOTOGRAFÍA DE GONZALO MACHADO O C T UB R E 2017 FOTOGRAFÍA DE GONZALO MACHADO
JANUARY LUXURY
112VAPERTURA 2 13/11/17 13:34 110VAPERTURA 2 8/9/17 14:37
FEBRUARY VALENTINE’S DAY
MARCH FASHION
APRIL MEN
MAY BEAUTY
JUNE TRAVEL
JULY GOURMET
AUGUST SUMMER
SEPTEMBER FASHION
OCTOBER MEN
NOVEMBER WATCHES
DECEMBER GIFTSTHE MOST
EXCITING & APPRECIATED
ADVERTISING
75% OF CAMPAIGNS IN VANITY FAIR
COME FROM PREMIUM AND LUXURY BRANDS
Advertising in Vanity Fair, painstakingly adapted to our readers’ style,
takes in all their areas of interest: fashion accessories and watches, cars,
banking and insurance, drinks, beauty, fashion, services, etc.
FASHION ACCESSORIES
OTHERS 8%
AND WATCHES 16%
FASHION 27%
CARS 14%
DRINKS 15%
BEAUTY 20%
Source: Condé Nast 20172018 CALENDAR
P U B L I C AT I O N
A N D C L O S I N G D AT E
JANUARY FE B RUARY MA R CH A PR IL
05 05 05 03
CLOSING
DATE
DECEMBER JANUARY FEBRUARY MARCH
20 19 21 21
PUBLICATION
DATE
DECEMBER JANUARY FEBRUARY MARCH
M AY JUNE J U LY AU GU ST
02 08 04 02
CLOSING
DATE
APRIL MAY JUNE JULY
PUBLICATION
18 23 20 18
DATE
APRIL MAY JUNE JULY
SEPTEMBER OCTOBER NOVEMBER DECEMBER
06 03 01 05
CLOSING
DATE
AUGUST SEPTEMBER OCTOBER NOVEMBER
PUBLICATION
22 19 17 21
DATE
AUGUST SEPTEMBER OCTOBER NOVEMBERREVISTAVANITYFAIR.ES
GROWING AND DEVELOPING
+64%
UNIQUE USERS
2017 vs 2016
1.8M +9.4M 46% +2,5M
UNIQUE USERS PAGES SEEN NEW VISITORS PEOPLE
PER MONTH PER MONTH REACHED
VANITY FAIR IS CURRENTLY THE 2ND WEBSITE
ACCORDING TO VANITY CNI AUDIENCES
Source: Google Analytics (Average April – December 2017)REVISTAVANITYFAIR.ES
FORMATS
The Photo of my Life My Desk
A famous person gives a personal Celebrities work spaces and their
album photo and explain its meaning main fetish
Vanity Fair Ranking Tamara’s Brunch
Who truly influence Naif interview, fresh and surprising
with Tamara Falcó
Proust Questionnaire
A classic recovered in video format Vanity Fair Totem
the story of products that because
A Recip from… of their excellence and fame have
become icons
A person from the high-class
society gives a special recip
“The Gang of…”
Vanity Fair Barometer Group of friends from the high-
class society or culture explain the
People that go up and down links that attach them
according to Vanity Fair26.5K
VANITY FAIR USERS UNIQUE
REGISTERED USERS
ARE CONNECTED, LOVE LIFE,
AND ARE DEMANDING
AUDIENCE MIX
72% WOMEN
THE BEST AGE-GROUP FOR CONSUMING:
58% BETWEEN 25 AND 44
84% SPANISH AND URBAN
(LIVING IN PROVINCIAL CAPITALS)
43% WITH HIGH PURCHASING
POWER
CONNECTED
70% CONSUME MOSTLY USING
THEIR MOBILE PHONES
30% OF USERS COME VIA SOCIAL NETWORKS
Source: Google Analytics (Dec. 2017)/Data Strategy/EGM 2017VA N I T Y F A I R ´ S
SOCIAL NETWORKS 2,5M
ACTIVE
USERS/MONTH
THE MOST INTERACTIVE AND LOYAL AUDIENCE
WOMEN
83% FACEBOOK (44% ALL FB)
83% OF USERS ARE BETWEEN 25 AND 44
COSMOPOLITAN AND WITH
UNIVERSITY DEGREES
92% ACCESS USING THEIR MOBILE PHONES
Our users interact much more
than the Facebook average.
Source: Facebook Audience InsightsVANITY FAIR OWN-BRAND EVENTS
A VETERAN MEDIA RESPONSE
The Vanity Fair brand attracts more people than any other. Its legacy
and authority mean it can hold events and encounters of great interest
in society, and which are extensively covered in the media.
PERSONALITY OF THE YEAR EXHIBITIONS
INTERNATIONAL
JOURNALIST PRIZE
BREAKFASTVANITY FAIR COMMERCIAL EVENTS
EXCLUSIVE CONNECTION
Vanity Fair works with major brands
to hold special events of the greatest
interest which bring together personalities
from the worlds of culture, society and
show business in the finest settings.“En los ochenta
la confianza
editorial perseguía
los beneficios,
pero también la
excelencia”
CELEBRATION
VANITY FAIR 10th ANNIVERSARY
1 VANITY FAIR BREAKFASTS
Leading figures in current affairs Portadas de VF USA de las
décadas 80 y 90, junto a dos de
la edición española (Diego Torres
y Francisco Paesa), herederas de
2
la tradición de Tina Brown.
PERSONALITY OF THE YEAR PARTY
Vanity Fair’s most VIP night
3 TALKS
Interviews with famous personalities who have formed part
of the Vanity Fair story
4 HOMAGE TO OUR STORY
A special double-page spread in each issue. Covers from
past issues, articles written by leading figures, etc.
E N E RO 2 018MADRID
VA N IT Y FA I R CO MMER C I A L DI R ECTOR
AMAIA MURUAMENDIARAZ
amuruamendiaraz@condenast.es
HEA DS O F P UB LI C I TY
BARCELONA
MÓNICA FERRÉ
mferre@condenast.es
GROUP D IREC TOR
NICOLÁS YLLERA CLAUDIA JOVÉ
MADRID
nicolas.yllera@condenast.es cjove@condenast.es
CONDÉ NAST DIGITAL DIRECTOR
COOR D I N ATI O N COORD INAT ION GONZALO FERNÁNDEZ
MERCEDES GONZÁLEZ gonzalo.fernandez@condenast.es
Mª CARMEN HERRERO
mgonzalez@condenast.es
mcherrero@condenast.es
DIGITAL ADVERTISING DIRECTOR
Pº Castellana 9-11 . 28046 Madrid
Pº de Gracia 8-10 . 08007 Barcelona GEMA CAMACHO
Tel.: 91 700 41 70 - Fax: 91 319 93 25
Tel.: 93 412 13 66 - Fax: 93 412 66 98 gcamacho@condenast.es
FRANCE ITALY NORTH
D ELEG AT E DE LE GATE DEL EG ATE
ANABEL MARQUÉS-MEYER ELENA MARSEGLIA ANA LÓPEZ CÁMARA
anabel.marques-meyer@condenast-europe.com emarseglia@condenast.it alopez@condenast.es
3, Avenue Hoche 75008 París. MANUELA GUALTIERI Barrio Gerra, 1. Los Llaos
Tel: 0033 1 53 43 69 49 mgualtieri@condenast.it (San vicente de la Barquera)
Piazza Castello, 27 . 20121 Milano 39547 Cantabria Tel.: 619 603 776
Tel.: 00 39 028 561 42 17
BELONGING TO:
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