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2019 MEDIA KIT
OUR CREDENTIALS READER PROFILE
STRENGTH
IN NUMBERS
FROM First, a letter from a reader
THE
thE fooD IssuE
fa s h i o n | a n g e l i n a j o l i e | t r av e l | j o h n l e t h l e a n | m o t o r i n g | n i k k i g e m m e l l
After a busy week I have just finished last weekend’s edition and as I closed Readership
it, after tearing out so many articles to feed my friends, I closed it and went 451,000
EDITOR
aUGUST 11 - 12, 2018
october 7 - 8, 2017
“WOW”! It just gets better and better. A wonderful magazine and I just RIsE & DInE
a toast to breakfast culture
wanted to tell you how I appreciate it each and every week.
Published each Saturday, The Weekend Australian Magazine the
golden
Thank you boy
COLLEEN WILSON makes our audience feel enriched, entertained, inspired and
rewarded. nIcE cREaM
the good oil on fats
top pIcks
The joy of foraging
There are few greater pleasures for an editor or a writer than the knowledge
that their work is read, understood and appreciated. That we’ve informed,
The Weekend Australian Magazine is a national newspaper-in- hot 5o REstauRants
he runs for his father, swims for his lost mate.
Can ironman Shannon eckstein crack the Coolangatta curse? By Will swanton
entertained or moved readers; that we’ve connected. Otherwise, why do serted magazine that reaches readers *with an average full time TAM11AUG18NS001 1 3/08/2018 4:47:19 PM TAM07OCT17NS001 1 29/09/2017 4:37:04 PM
what we do? personal income of $120,613
Nikki GeMMeLL | JereMy cLarksoN | MaGGie o’FarreLL | BerNard saLt blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’
It’s a sentiment that runs through my mind each week as I sift through the 58% live in capital cities
many hundreds of comments posted on our digital stories, emailed to me,
57.5% tertiary educated
August 26 - 27, 2017
August 5 - 6, 2017
and, yes, handwritten and sent by post. Our award-winning journalists write
about quiet achievers and high profile people, strange events, national 29% are managers / professionals MALE
issues, wonderful places and new discoveries. Our columnists illuminate and 50%
ruminate; sometimes they infuriate. 31.5% Social grade A FEMALE
50%
Ultimately, we write to inform and entertain and we write because we want 24% Social Grade B Stand& deliver
people to read our work. To engage. And if we can enrich readers’ lives along AustrAliA Post’s new chief christine holgAte is A trAilblAzer...
124,000 have 100k + HHI
but cAn she sAve the Postie?
the way, create a moment of enjoyment in their busy weekends, all the better
177,000 agree that word of mouth often By Megan Lehmann
Just a quick note to congratulate you on an outstanding weekend mag. influences their purchase decision TAM26AUG17NS001 1 18/08/2017 4:24:00 PM
TAM05AUG17NS001 1 27/07/2017 4:30:43 PM
The content is excellent and entertaining. Your creative design team are
outstanding; clean, fresh and inspiring. In our busy worlds we don’t often give
Source: emma CMV conducted by Ipsos MediaCt
feedback where due, but on this rainy Saturday morning, while enjoying a 12 months ending June 2018.
good coffee and enjoyable read ... I thought “today’s the day!”
Warmest
TRISH MURRAY
2019 MEDIA KIT | 02 2019 MEDIA KIT | 03
OUR COLUMNISTS OUR CREDENTIALS
PHILLIP ADAMS | Phillip Adams is a prolific and sometimes
controversial broadcaster, writer and film-maker. As presenter of the ABC’s
Late Night Live he has interviewed thousands of the world’s most influential
politicians, novelists, theologians, economists, philosophers and sundry
conversationalists. Largely self-educated, he’s the author of over 20 books,
including The Unspeakable Adams and Retreat From Tolerance. His writing
has appeared in many influential publications and he has been a contributor to
The Times and The Financial Times in London, and to The New York Times.
GLYNIS TRAILL-NASH | Glynis is The Australian’s fashion editor covering
upfront news stories, features, trend and opinion pieces and columns across
all sections of the paper, including the monthly luxury glossy Wish, The
Weekend Australian Magazine and online. Glynis regularly travels overseas,
most often to the UK, Paris and New York, to cover fashion weeks, including
haute couture, specific stories and events, as well as interstate to cover
events such as the Melbourne Cup Carnival, where she is on the judging
panel for Fashions on the Field.
JAMES HALLIDAY | James is The Australian’s resident wine writer and
critic. Since 1979 he has written and co-authored more than 40 books on wine,
including contributions to the Larousse Encyclopaedia of Wine and The Oxford
Companion to Wine. Since 1986 he has published an annual overview of
Australian wine which (since 2000) has been entitled the James Halliday
Annual Wine Companion. British wine writer Jancis Robinson has described
Halliday as the protégé of Len Evans and “Australia’s leading wine writer”.
JOHN LETHLEAN | Australia’s only national restaurant reviewer, John
travels the country dining at our best new restaurants. Describing himself
PROVOCATIVE
as an “innocent food writer at The Australian, collector of restaurant gossip,
reviewer of tables, spotter of errant apostrophes and author of occasional
amusing typos”, John has long been a landmark in the industry and
PROFILES
a fiercely independent voice among food writers.
NIKKI GEMMELL | Nikki’s novels include Shiver, Cleave (Alice Springs
in the US), Lovesong, The Book of Rapture, The Bride Stripped Bare and
its follow-up, With My Body. She has also written two works of non-fiction:
Pleasure: An Almanac for the Heart, and Why You Are Australian. Her work
has been critically acclaimed internationally and translated into many languages.
In France she has been described as a female Jack Kerouac; in Australia
as one of the most original and engaging authors of her generation.
2019 MEDIA KIT | 04 2019 MEDIA KIT | 05
LIFE & FASHION
WEEKLY CONTENT
The fashion section showcases the season’s must‑have accessories, from shoes to sunglasses, while
STYLE Glynis Traill-Nash’s entertaining Style column covers fashion tips, how to wear your favourite pieces
and the do’s and don’ts of fashion.
WINE
James Halliday has wine covered with his weekly reviews and picks of the week. James has
outstanding credentials and superior status in the Australian wine community, and readers avidly
follow his advice when making their purchasing decisions.
RECIPES
Each week we feature David Herbert’s tantalising yet easy-to-prepare recipes, from healthy or hearty
dishes to decadent desserts. Along with David, a weekly guest chef brings to life their classic and
favourite recipes. All recipes and national restaurant reviews are accessible on The Australian website.
RESTAURANT REVIEW
Australia’s only national restaurant reviewer, John Lethlean travels the country, dining at our best new
restaurants and providing readers with a weekly, lively and honest review.
HOME HUNT
Our wrap-up of homes for sale across the country is the place for dreamers. A multi-million-dollar pad
on Sydney Harbour, or a cheap and cheerful farmhouse in Tasmania? Each week we select the five
most desirable homes on the market.
MOTORING
As part of the 2016 rejuvenation, the magazine now features an in-depth motoring section. With
respected talent such as Jeremy Clarkson and Phillip King our avid car readers are inspired
with weekly reviews and fast facts on the best of the car industry.
ROAD TEST
This section features and reviews the latest products on the market across multiple industries.
OUTDOOR DESIGN
Helen Young’s insightful take in our ‘Life’ Section on all things landscaping, gardening and renovations
to create beautiful and functional gardens.
EDITORIAL FOREWORD
The front section is otherwise known as the warm-up. The letters page
SECTIONS and Inbox, gives readers a forum to respond to stories and is a popular part SPECIAL TRAVEL EDITION FEBRUARY 2019*
Australian’s love to travel, whether it’s a short break or circumnavigating the country, we all love to
of the magazine. Ten Questions probes the lives of well-known Australians
in an easy-to-read format, while columnist Nikki Gemmell’s wise, funny ISSUES explore. This is no more evident in the amazing nominations for the Australian Tourism Awards
each year which The Weekend Australian Magazine is a proud sponsor of.
and sometimes biting words are always a must-read. f o o d | m i c h a e l fa s s b e n d e r | t r av e l | n i k k i g e m m e l l | m oto r i n g | a n t h o n y l a Pag l i a
This year we ticked off a bucket list of great Australian destinations done largely in comfort: a cruise
in the magnificent Kimberley region; a few blissful days on Queensland’s Orpheus and Bedarra
INBOX october 14 - 15, 2017
Islands; a trip down memory lane at the clifftop Hydro Majestic hotel in the Blue Mountains and
The Weekend Australian Magazine engages readers and encourages a wine tour with all the bells and whistles in the Barossa. For the more active we’ve got a
feedback with its diverse and thought-provoking content. Readers letters four-day Great Ocean Walk in Victoria, a journey to Tasmania’s south-west wilderness and a
published each week vie for a monthly prize worth a minimum of $500. 4WD trip through the top end to Kakadu. We hope to give you a few ideas for your holiday,
or, at the very least, a reminder that we live in a remarkable country.
HEART OF THE NATION F o u r F r o z e n e m b r y o s .
o n e c o u p l e k e e n t o d o n a t e t h e m .
TOP 50 RESTAURANTS AUGUST 2019*
TWAM’s photo-feature page, a weekly snapshot of modern Australian life, h o w h a r d c a n i t b e ?
The Hot 50 Restaurant Awards will be announced in August in a special issue of The Weekend
Heart of the Nation is a showcase for the country’s best photographers, by clara Pirani
Australian Magazine. This issue will feature a list of all the winners, along with a profile of the
with stories by Ross Bilton. TAM14OCT17NS001 1 6/10/2017 4:31:06 PM
winning restaurants.
the weekend AustrAliAn mAgAzine 11 thE fooD IssuE It will be compiled by our judging panel including John Lethlean, The Australian’s resident restaurant
TEN QUESTIONS
critic and food writer, and The Australian’s food editor Necia Wilden. The winners of the Hot 50
Each week an interesting character is interviewed, ranging from entertainers aUGUST 11 - 12, 2018
are the chefs, sommeliers and restaurants with creative flair and obvious passion for amazing food,
to industry leaders, providing readers with an insight into their world. RIsE & DInE
a toast to breakfast culture
design, innovation, individuality, outstanding wines, impeccable service and great value for diners.
HALLIDAY’S TOP 100 NOVEMBER 2019*
TAM18NOV17NS011 11 10/11/2017 4:27:47 PM
Each year The Weekend Australian produces the highly anticipated edition of James Halliday’s Top
100. James Halliday has contributed to The Australian for three decades, building a loyal readership
with his wine editorial within The Weekend Australian Magazine.
nIcE cREaM top pIcks
the good oil on fats The joy of foraging
hot 5o This special issue features James’ top picks, which are categorised under whites and reds under
TAM11AUG18NS001 1
REstauRants
3/08/2018 4:47:19 PM
and over $20 as well as sparkling wines and champagne.’
2019 MEDIA KIT | 06 2019 MEDIA KIT | 07
OUR DEADLINES FRESH EACH WEEK
OUR
DEADLINES
BOOKING DEADLINE: MATERIAL DEADLINE: CANCELLATION DEADLINE:
12 days prior to publication date 11 days prior to publication date 26 days prior to publication date
thE fooD IssuE
Nikki GeMMeLL | JereMy cLarksoN | MaGGie o’FarreLL | BerNard saLt fa s h i o n | a n g e l i n a j o l i e | t r av e l | j o h n l e t h l e a n | m o t o r i n g | n i k k i g e m m e l l blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’
aUGUST 11 - 12, 2018
october 7 - 8, 2017
August 26 - 27, 2017
August 5 - 6, 2017
RIsE & DInE
a toast to breakfast culture
the
golden
boy
nIcE cREaM
the good oil on fats
top pIcks
The joy of foraging
Stand& deliver
AustrAliA Post’s new chief christine holgAte is A trAilblAzer...
but cAn she sAve the Postie?
hot 5o REstauRants
By Megan Lehmann
he runs for his father, swims for his lost mate.
Can ironman Shannon eckstein crack the Coolangatta curse? By Will swanton
TAM11AUG18NS001 1 3/08/2018 4:47:19 PM TAM26AUG17NS001 1 18/08/2017 4:24:00 PM TAM07OCT17NS001 1 29/09/2017 4:37:04 PM
TAM05AUG17NS001 1 27/07/2017 4:30:43 PM
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1/3 PAGE VERTICAL 275 X 73 285 X 83 255 X 53
If you have any queries regarding our specifications please call 1300 557 418
2019 MEDIA KIT | 08 2019 MEDIA KIT | 09
EVERY SATURDAY
blake ferguson ‘I’m stIll fIgurIng out how to be a good bloke’
August 5 - 6, 2017
TAM05AUG17NS001 1 27/07/2017 4:30:43 PM
FOR ADVERTISING ENQUIRIES OR MORE
INFORMATION, PLEASE CONTACT:
CODY PEARSON SOLEO GOUDSWAARD
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Telephone +61 2 9288 2791 Telephone +61 2 9288 3624
Email cody.pearson@news.com.au Email soleo.goudswaard@news.com.au
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