Embracing the Muskoka Experience - 2015 Media Kit
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Embracing the
Muskoka Experience
2015 Media Kit
Our Vision Inaugural issue published July 2000 by Cottage Country Communications with the vision of being an upscale lifestyle magazine for both permanent and seasonal residents as well as visitors to Muskoka Today, Muskoka Magazine is the region’s premier upscale lifestyle magazine for those who enjoy the district and care about its future
Editorial Package
Articles are timeless, telling the story of Muskoka’s
past, its present and its future
Feature topics focus on the people of Muskoka and
their lifestyles – activities, interests, hobbies,
entertainment – celebrating the Muskoka experience
Outstanding photographic presentations complete
the editorial package
Bald Eagles may stay in their Bald eagles have strong feet and talons
territory as long as ice does to enable them to pick up large prey.
not cover their feeding areas.
BALD EAGLES
returning to Muskoka
Article by Doug Smith / Photographs by Eleanor Kee Wellman
B
ald eagles are rarely seen in Muskoka nowadays, so it is hard to work for Bracebridge had a photo of a bald eagle perched in the trees
imagine they were once considered a common resident. along Highway 118 West, near Touchstone Resort. The next day it
Yet that is exactly how they were described by James Fleming, was still there, large as life, in the company of a few ravens, all of them
who was a naturalist in the region back in 1901. This was reiterated by attracted there because of a road-killed deer.
another well-known naturalist at that time. Alfred Kay, who lived near Bald eagles are scavengers. They are capable of capturing their own
Port Sydney, reported that bald eagles “were rather common.” prey, such as waterfowl or fish, which is a mainstay in their diet. But
That was before DDT and other pesticides had such a devastating they scavenge whenever there is the opportunity – or steal, as is often
effect on many raptors’ populations, including that of the bald eagle. the case with bald eagles robbing osprey of their freshly caught fish.
Fortunately these birds have made a comeback since the banning of Scavenging sometimes brings large numbers of eagles together,
these pesticides. There is now a better chance than there has been in something most raptors are averse to, except during migration. Their
a long time to see a bald eagle in Muskoka, especially in the winter. cousin the golden eagle, the only other eagle species that breeds in
What brings the eagles here are the deer, or more to the point, the North America, is a loner, preferring the mountainous west.
dead deer. If you see a bald eagle in the region in the winter, it is more Bald eagles congregate wherever there is a good source of food. An
than likely that somewhere nearby is a dead deer. example is the dozens and even hundreds of bald eagles that gather
The Muskoka Bird Board records from last winter bear this out. when the salmon run on the west coast.
Naturalist Al Sinclair reported many sightings of bald eagles around In Muskoka a substantial gathering of bald eagles would be more
Huntsville during the winter. That includes three adult eagles at a deer than two together.This happened last winter at the landfill site south
Dark head feathers and beak are Bald eagles drop their legs and feet carcass on Chub Lake, just south of the town of Huntsville. of Gravenhurst during the Christmas bird count on Dec. 15. Coun-
typical for a first-year bald eagle. when coming in for a landing. Earlier last winter, in mid-December, a report on the Weather Net- ters reported three bald eagles at that time, a new high for eagles seen
26 Winter 2014/2015 www.muskokamagazine.com www.muskokamagazine.com Winter 2014/2015 27
Who’s Reading Us
Seasonal residents • Permanent residents • Visitors to Muskoka
the dam kee per’s cottage
an unwinds at the lake l Keeping
a bakeries l Marc Jord
Muskoka Cottagers
July 2014
Taste the treats at Muskok $4.95
– the seasonal residents
• Spend over $600 million
per year in goods and
services
• Combined average value
of home and cottage is
Emu eggs make extra
vagant art l Good
things are brewing
in Muskoka l Coffe
$1.3 million
otorious craft
e roasters inspired
by nature
November 2014
• About 1 in 5 Muskoka
N
$4.95
Constructed in
Muskoka COMPLIMENTA
RY COPY
cottagers have a house
ntry retreat
Modern home is cou
SeaBirDs were built
for every man l Town of Bala crea
ted 100 years ago l
hold income of over
$250,000
Culinary • 1.7 million overnight
creation guest stays to Muskoka
Starts with gro
hunting and gat wing,
hering
Made in Muskoka gifts
cottages
for the holidays l Reme
mbering the Korean War l Fall
fair bakers share their secrets
District of Muskoka, Second Home Study, 2004
The District of Muskoka The District of Muskoka
Distribution
Seasonal residents • Permanent residents • Visitors to Muskoka
12,103 distribution, based on an average distribution
for the 6-month period ending October 2012
(6-month sworn statement)
Some interesting distribution information
• 6,085 Mailed by addressed publications Mail
• 3,064 within Muskoka
• 3,021 outside Muskoka
• 3,919 Newsstands and as in-room magazines at
Muskoka resorts
• 2,099 Complimentary at special events, trade show
and promotional mailings
Complimentary magazines are strategically distribut-
ed at consumer shows in Toronto, at local events
including the internationally-acclaimed Antique Boat
Show and Cranberry Festival, and to upscale resorts
across the region. Pickers discover treas
ures l Celebrating
100 years at Minota l Keeping
Muskoka forests healthy
October 2014
$4.95
Taking to
the water
Experience dra
ws hundreds
Photographing the
night skies l Lovin
g life in L.A. l Shari
ng Thanksgiving memories
Muskoka Magazine Strong brand recognition in Muskoka for people who love Muskoka Huge shelf life and pass-along readership Advertiser base is diverse representing builders, suppliers, interior designers and retailers as well as the arts community, fine dining experiences and unique Muskoka attractions Reach seasonal and permanent residents, as well as visitors to the region; all in one package Muskoka cottagers have the financial ability to support a diversified lifestyle with the power to buy goods and services offered to them
Advertising Facts
Muskoka Magazine is the magazine for Muskoka Bald eagles return
to Muskoka l Dogs
ledding adven tures make most of
winter l Looking back
at Christmas past
cottagers, residents and frequent visitors – people Winter 2014/2015
$4.95
who enjoy the district’s unique lifestyle and care
about its future. Reaching subscribers at their home Log home liv
residence, Muskoka Magazine provides coverage A place of fam
ily fun through
ing
the seasons
of fascinating people, things to see and do, special
places, and current issues facing those with an
interest in Muskoka. Contemporary in design, every
issue is a must-read which combines outstanding
feature journalism and superb photography to offer
readers an in-depth look at Muskoka. Hammond’s collection
continues to grow
l Explore cross-coun
try ski trails l Detailed
birds carved with patience
Featuring a full-colour 80 lb. coated stock cover, Muskoka Magazine is printed on
40 lb. coated stock with full colour throughout.
2015 Net Advertising Rates MATERIAL INFORMATION: Press-ready
ads must be submittedas computer-
1X 2X-3X 4X-6X 7X-9X 10X generated electronic files (Macintosh-
compatible,using Adobe InDesign or
Full Page $2,331 $2,049 $1,803 $1,591 $1,405 Adobe Acrobat PDFs).
2/3 Page $1,870 $1,649 $1,456 $1,287 $1,142 AVERAGE DISTRIBUTION: 12,104 copies
(6-month period ending October 2012)
1/2 Page $1,520 $1,344 $1,191 $1,058 $942
1/3 Page $1,125 $1,000 $891 $798 $716 ISSUE DATES: Wednesday preceding
the 1st day ofFebruary, April, May, June,
1/4 Page $913 $816 $732 $658 $959 July, August, September, October,
November, December.
1/5 Page $790 $707 $634 $571 $515
BOOKINGS & MATERIAL DEADLINES:
1/6 Page $685 $610 $544 $488 $438 Bookings are requiredno later than
21 days prior to the issue date. Press-
1/8 Page $556 $497 $446 $402 $362 ready admaterial is required no later
1/12 Page $406 $365 $327 $295 $268 than 14 days prior to the issue date.
Arrangements for ads requiring design
1/16 Page $321 $289 $261 $238 $217 work must be made at thetime of
booking.
DISCOUNTS:
Marketplace Pre-press Discount: 10 per cent
1X 2X-3X 4X-6X 7X-9X 10X A pre-press discount is provided
for advertisements which are
1/6 Page $480 $427 $381 $342 $307 computer-generated electronic files.
Computer-generated electronic files
1/8 Page $389 $348 $312 $281 $254 must becompatible with equipment
1/12 Page $284 $255 $229 $207 $187 and software used by Muskoka
Magazine(Macintosh computers, using
1/16 Page $225 $202 $183 $167 $152 Adobe Indesign or Adobe Acrobat).
Repeat Ad Discount:Advertisers,
who repeat the same ad (NO COPY
Covers CHANGES), are alsoentitled to receive
the above-noted Pre-press Discount on
1X 2X-3X 4X-6X 7X-9X 10X the second andsubsequent insertions.
Prepayment Discount: Prepayment
Outside Back-Full $3,818 $3,355 $2,953 $2,605 $2,301 discounts require payment to be
Inside Front/Back $3,434 $3,018 $2,656 $2,343 $2,070 received on or beforepublication date.
For advertisers receiving a prepayment
discount, paymentmust be made by
Premium rates upon request post-dated cheques or debit card –5%;
VISA or Mastercard –3%.
Ad Size Guide Trim Size: 10.25” x 13”
2015 Schedule
AD BOOKING AD COPY RELEASE
ISSUE
DEADLINE DEADLINE DATE
February January 8 January 19 January 28
April March 5 March 16 March 25
May April 7 April 20 April 29
June May 4 May 18 May 27
July June 9 June 22 July 1
August July 7 July 20 July 29
September August 6 August 17 August 26
October September 10 September 21 September 30
November October 5 October 19 October 28
December November 12 November 23 December 2
AD BOOKING DEADLINE:
Conrmation of your advertisement running in Muskoka Magazine.
AD COPY DEADLINE:
Receipt of your ad material – photos, text, disks, etc.
RELEASE DATE:
Publication has been printed and is ready for distribution.
PLEASE NOTE OUR MAILING ADDRESS:
P.O. BOX 180, Bracebridge, ON P1L 1T6
STREET ADDRESS:
Unit 12, 440 Ecclestone Drive, Bracebridge
TEL:705-646-1314 • Fax:705-645-6424
Email:mm.info@sunmedia.ca
Community Partners
Rotary Club of Huntsville Muskoka Hospice Port Sydney Chamber of Commerce
Rotary Club of Bracebridge/ Muskoka Tourism Muskoka Watershed Council
Muskoka Lakes Huntsville/Lake of Bays Chamber of Muskoka Conservancy
Rotary Club of Bracebridge Commerce Muskoka Steamships and Historical
Rotary Club of Gravenhurst Muskoka Lakes Chamber of Society
Rotary Club of Huntsville/Lake of Commerce Muskoka Chataqua
Bays Bracebridge Chamber of Commerce
Big Brothers/Big Sisters of Muskoka Gravenhurst Chamber of CommerceTechnical Specifications
Trim size of Magazine: 10.25” x 13”
Full Page ads with bleed: 1/4” bleed on all edges
Binding method: Saddle stitched
Printing process: Covers (sheetfed), Interior pages (high speed heatset)
Stock: Covers (80 lb. coated), Interior pages (40 lb. coated)
Digital Artwork File Specications
Our design department uses Mac OS X – Apple Macintosh based computer systems.
Please carefully read theinformation listed below to make sure that your digital
artwork les conform whenever possible.
Production Software
Adobe Photoshop CS3 v10
Adobe Illustrator CS3 v13
Adobe Acrobat CS3 v8
Acceptable Digital File Formats & Resolutions
The formats listed below should be in either Greyscale or CMYK colour modes.
PDF (Please embed all images and fonts)
EPS (Please embed all fonts or convert fonts to outlines & curves)
TIF (Must have a resolution of 300 dpi)
JPG (Must have a resolution of 300 dpi – Low compression – Best quality)
Community Partners
Removable Media Supported
CD Rom / DVD Rom
USB Flash Drive
Email
mm.design@sunmedia.ca
Please limit total file size to under 50 megabytes - No Larger!
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Published by: COTTAGE COUNTRY COMMUNICATIONS –A DIVISION OF SUN MEDIA CORP.
Mail: Box 180, Bracebridge, ON P1L 1T6 Courier: 12 - 440 Ecclestone Drive
Phone: (705) 646-1314 Fax: (705) 645-6424 E-mail: mm.info@sunmedia.ca
Website: www.muskokamagazine.comMuskoka’s Consumer Lifestyle Magazine
For people who love Muskoka
Phone: (705) 646-1314 • Fax: (705) 645-6424 • Email: mm.info@sunmedia.ca
www.muskokamagazine.com
Mailing Address: P.O.Box 180, Bracebridge, ON P1L 1T6
Courier/Street Address: Unit 12, 440 Ecclestone Dr., Bracebridge, ON P1L 1Z6
PUBLISHED BY COTTAGE COUNTRY COMMUNICATIONS
A DIVISION OF SUN MEDIA CORP.You can also read
