Media-Data 2022 - Reiter und Pferde
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Media-Data
Advertising price list no. 48
valid from issue 1/2022
2022
Hülsebrockstraße 2– 8
D-48165 Münster
www.reiter-und-pferde.de
Circulation copy numbers
are reviewed by IVW
on a regular basis.
Advertising price list no. 48
valid from issue 1/2022
Profile
Riders and horses in Westphalia
• highest-circulation of a regional equestrian sports magazine in Germany,
20,179 distributed copies (IVW 2/2021)
• with current specialist information and reports on all aspects of equestrian
sport, event information, tournament announcements, news from the associa-
tion and clubs as well as exciting portraits of regional riders and breeders
• stands for the strongest equestrian sports region in Germany: over 97,000
horse lovers are members of a Westphalian riding club - in addition there are
about 8,100 Westphalian horse breeders
• is the magazine for members of the Equestrian Association Westphalia
and the Westphalian Stud Book.
• high subscriber share of over 90% guarantees contact security and direct
access to a consumption-oriented and strong purchasing power in the
target group
• enjoys a high degree of appreciation and skepticism among readers
• monthly focus on health, education, horse sport accessories, stable con-
struction, pasture management and much more
heart
Here beats Germany‘s
scene!
of the equestrian sports
Advertising price list no. 48
valid from issue 4/2022
Publisher information
Publishing house: Printing method: Payment terms:
Landwirtschaftsverlag GmbH Cover pages: sheet-fed offset Payment in advance and by direct debit receives
Hülsebrockstr. 2– 8, 48165 Münster Inside pages: 70 Web-offset 3% discount. Payment within in 14 days of date of
Postfach: 48084 Münster Processing: invoice receives 2% discount. Payment within 30
Tel:+49 (0) 25 01/8 01-0 adhesive binding days of date of invoice receives no discount.
e-mail: zentrale@lv.de VAT No.: DE 126042224
www.lv.de File formats:
print optimised PDF according to Banking details:
Management Board: PDF/X-4:2010_CMYK. Please vectorize Volksbank Münsterland Nord,
Werner Gehring fonts in EPS-files. Open files only IBAN DE 78 4036 1906 1004 0313 00
Dr. Ludger Schulze Pals possible on request. BIC GENODEM1IBB
Malte Schwerdtfeger
Colour advertisement production:
Head of consumer press: All colours are obtained from Euro scale.
Dr. Thorsten Weiland Special colours like HKS or Pantone are
Editor: not possible.
Dr. Jasmin Wiedemann Profil:
Tel: +49 (0) 25 01/8 01-21 00 Cover pages: ISO coated v2
e-mail: reiterredaktion@lv.de Inside pages: PSO LWC Improved
Publishing (Advertisements): Papier:
Moira Murena-Riechert Cover pages: 170 g/m² glossy
Tel: +49 (0) 25 01/8 01-18 40 Inside pages: 57 g/qm UPM satin s
e-mail: moira.murena@lv.de
Publishing Manager (Marketing):
Saskia Kind
Tel: +49 (0) 25 01/8 01-47 00
e-mail: saskia.kind@lv.de Circulation and distribution analysis:
Advertising enquiries: IVW 2/2021
Ingo Rabeneck
Tel: +49 (0) 25 01/8 01-18 60 Print run............................... 21,773
e-mail: anzeigen@reiter-und-pferde.de Copies distributed................ 20,179
Copies sold.......................... 19,765
Advertising price list no. 48
valid from issue 1/2022
Schedule 2022/special advertising formats
Schedule 2022
Issue Month Date of publication advertising deadline printing documents deadline
1 January 03.01.22 10.12.22 15.12.21
2 February 01.02.22 10.01.22 13.01.22
3 March 01.03.22 07.02.22 10.02.22
4 April 01.04.22 10.03.22 15.03.22
5 May 02.05.22 06.04.22 11.04.22
6 June 01.06.22 09.05.22 12.05.22
7 July 01.07.22 08.06.22 13.06.22
8 August 01.08.22 08.07.22 13.07.22
9 September 01.09.22 10.08.22 15.08.22
10 October 01.10.22 09.09.22 14.09.22
11 November 02.11.22 10.10.22 13.10.22
12 December 02.12.22 10.11.22 15.11.22
Bound-in inserts and loose inserts Glued inserts/Gatefolder
An authentic sample has to be submitted before order acceptance. Glued inserts: carrier advertisement with glued card or DVD.
Bound-in inserts and loose inserts can only contain the sales program Prices on request. Gatefolder: an inwards-folded fold-out page
of the advertiser. Delivery date: 8 days before appearance in the prin- with which you fill three pages of advertising. The 2nd or 3rd
ting works, circulation of magazines plus 2% grant. cover page and both sides of the gatefold are at your disposal.
Prices on request.
Bound-in inserts
Bound-in inserts in the middle of the magazine are possible upon con- Advertorial
sultation. Untrimmed size folded to 213 / 222 x 306 mm (incl. 6 mm Editorial appearing product presentations or explanations
head trim). Circulation of magazines plus 2% grant. of your services. We will inform you about legal aspects and
Prices: 8-page bound-in insert: € 145 per thousand prices of an advertorial on request.
12-page bound-in insert: € 175 per thousand
Shipping address for bound-in inserts and supplements:
Loose inserts Dierichs Druck + Media GmbH & Co. KG
Format: max. 205 x 290 (width x height) Frankfurter Straße 168 · D-34121 Kassel
Price: Up to 25 g per thousand € 154 including shipping costs, plus VAT.
Prices for higher weight on request. Cancellation date: advertising deadline, loose inserts and
Partial occupation is possible. bound-in inserts 14 days before advertising deadline.
Advertising price list no. 48
valid from issue 1/2022
Advertisement formats/prices/discounts
Sample formats in the editorial section Size of page: 210 x 297 mm (width x height) Live area: 190 x 270 mm (width x height)
1/1 page 1/3 page
Live area In bleed black & white 2c/3c Euro 4c Euro
Format Columns
wxh BxH in € scale in € scale in €
1/1 4 190 x 270 210 x 297 3.240,00 4.010,00 5.260,00
4 190 x 133 210 x 147
1/2 1.620,00 2.050,00 2.650,00
2 94 x 270 104 x 297
4 190 x 88 210 x 103
L: 190 x 270 mm L: 61 x 270 mm L: 190 x 88 mm 1/3 1.080,00 1.370,00 1.770,00
B: 210 x 297 mm B: 71 x 297 mm B: 210 x 103 mm 61 x 270 71 x 297
1/2 page 1/8 page 4 190 x 66 210 x 80
1/4 2 94 x 133 104 x 148 830,00 1.050,00 1.370,00
1 46 x 270 57 x 297
4 190 x 32
1/8 2 94 x 66 420,00 515,00 670,00
1 46 x 133
All prices plus statutory VAT. All formats are in millimetre. Bleed formats plus 3 mm trim.
L: 94 x 270 mm L: 190 x 133 mm L: 46 x 133 mm L: 190 x 32 mm Discounts Classified business opportunities ads:
B: 104 x 297 mm B: 210 x 147 mm L: 94 x 66 mm
for advertising within 12 months: millimetre price € 3.20 (plus statutory VAT)
1/4 page
By insertion By space Classified private ads: € 5.40 per line
3 ads 3 % 1 page 3% Cipher: € 9.50
6 ads 5 % 3 pages 5% The ads published in the classified ads section
L: live area, are printed in your choice of one of the following
B: Bleed (format submitted 9 ads 10 % 6 pages 10 % sections:
plus 3 mm trim) animal market • property • training • stable
12 ads 15 % 9 pages 15 %
technology • vacation • miscellaneous • vehicles
Special formats on request. 24 ads 20 % 12 pages 20 % & trailers • animal feed
L: 46 x 270 mm L: 190 x 66 mm
B: 57 x 297 mm B: 210 x 80 mm
L: 94 x 133 mm
Special discount: 30% special discount for advertisements of breeding associations, studs,
B: 104 x 148 mm equestrian sports events and auctions.Advertising price list no. 48
valid from issue 1/2022
Online advertisement on www.reiter-und-pferde.de
Price list for display advertising
display ads ad- format price per month
vertising forms (width x height in pixles)
Half Banner 234 x 60 100 €
Fullbanner 468 x 60 200 €
Leaderboard 728 x 90 300 €
Skyscraper 160 x 600 400 €
VideoAd 300 x 250 on request
Medium Rectangle 300 x 250 350 €
NativeAd Image & 2.500 characters of text on request
All prices plus statutory VAT.
Submission/deadlines
The deadline for booking and supplying an ad is three business days
prior to publication. Please send the finished files to: jeana.friese@lv.de.
Please note the specifications as well as our terms of business for
online advertising:
www.reiter-und-pferde.de/abo-und-anzeigen/mediadaten/onlinewerbeformen/
Combined discount
Discounts according to frequency and quantity scale form the printed
copy will be adopted to your banner placement with the same amount.
However, online advertising is not forming discounts for print-comple-
tions.Advertising price list no. 48
valid from issue 1/2022
Your media consultants
Nikola Noack Moira Murena-Riechert
Key Account Manager Media Sales Manager
Tel.: +49 25 01/801-37 21 Tel.: +49 25 01/801-18 40
Mobil: +49 1 51/64 51 39 02 moira.murena@lv.de
nikola.noack@lv.de
Dr. Jasmin Wiedemann
Chief Editor
Saskia Kind Ingo Rabeneck
Publishing Manager Advertising service Sudmühlenstr. 31-35
Your contact for print documents and 48165 Münster
Tel.: +49 25 01/801-47 00 invoices Tel.: +49 25 01/801-21 00
saskia.kind@lv.de reiterredaktion@lv.de
Tel.: +49 25 01/801-18 60
ingo.rabeneck@lv.de
Landwirtschaftsverlag GmbH
Hülsebrockstr. 2-8
48165 Münster
Terms of business
All orders are executed under our general terms of business. The terms are available from the publisher or can be viewed at www.reiter-und-pferde.de.You can also read
