MEDIA DATA 2022 - NO. 18 / VALID FROM JANUARY 1, 2022 - Bauhof-online
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NO. 18 / VALID FROM JANUARY 1, 2022
MEDIA DATA 2022
PORTRAIT
BRIEF OUTLINE
BAUHOF-ONLINE is in tune with cur-
rent times and has experienced steady
growth in its market presence since it
was founded. As a trustworthy speciali-
zed channel, Bauhof-online.de repre- Andreas Kanat Sabrina Sander Jasmin Guggenmos
sents an immediate hub for contact and Publication management Media consulting Media consulting
interaction between market players and +49 08362 / 93085 - 61 +49 08362 / 93085 - 62 +49 08362 / 93085 - 67
andreas-kanat@bauhof-online.de sabrina-sander@bauhof-online.de guggenmos@bauhof-online.de
has developed into one of the leading
media outlets for municipal technology
in Germany, Austria, and Switzerland.
As the fastest channel in the industry,
the Bauhof-online editorial team is able
to report on the latest topics from the
municipal environment extremely qui-
ckly, providing readers with up-to-the- Michael Loskarn Tim Knott Moritz Kircher Florian Amann
minute news and information. Chef-editor Editing Content manager Online marketing manager
+49 08362 / 93085 - 68 +49 08362 / 93085 - 71 +49 08362 / 93085 - 65 +49 08362 / 93085 - 73
loskarn@bauhof-online.de knott@bauhof-online.de mk@bauhof-online.de amann@kanat-mediaverlag.de
PUBLICATION AGE / YEAR
18th year of publication / 2022
WEB ADDRESSES KANAT Media Verlag
Owner: Andreas Kanat
Sebastianstraße 4
www.bauhof-online.de
87629 Füssen
www.bauhof-online.at Kathleen Straub Tanja Kanat Gina Günther T. +49 (0)8362 93085 - 60
Graphics / Layout Graphics / Layout Graphics / Layout
www.bauhof-online.ch
www.bauhof-online.com +49 08362 / 93085 - 64 +49 08362 / 93085- 63 +49 08362 / 93085 - 66
straub@bauhof-online.de tk@bauhof-online.de gg@bauhof-online.de
1
CIRCULATION // DATA & FACTS
EXPERTISE MAIL DATABASE HITS
Bauhof-online.de is characterized by compre- 24.640 addresses from Germany Visits: 43.994 per month
hensive reporting, up-to-the-minute relevance,
and the rapid presentation of information: Page Impressions: 66.131 per month
TARGET GROUP (average JAN to SEPT 2021)
p-to-date news and information relating to
U
machines and technology anagers of contractors' yards, building
M
department managers
User reports from municipalities, landsca-
ping, and contractors’ yards ighways departments / road maintenan-
H OUR REACH
ce departments
E xtensive list of manufacturers, suppliers, Portal visitors: 43.994 (subject to
dealers, market overviews, associations, and epartments responsible for gardens,
D
IVW auditing)
seminar providers green spaces, and cemeteries
Newsletter: 23.163
I mage galleries, reports, and interviews from unicipal cleaning, waste management
M
trade shows and events industry Social media: 38.123
(Facebook, Twitter, Instagram)
nline magazine, magazine published every
O Local governments
two months with reports and features Landscaping contractors Total: 105.280
ewsletter (23.163 subscribers) Monthly
N F orestry, works departments, property (monthly gross reach)
newsletter with news, reports, and informa- management
tion from the municipal environment Contractors and machinery cooperatives
ouTube – Bauhof-online.TV (web TV) offers
Y
interviews, reports, product videos, and job
reports
F acebook, Instagram and Twitter – for direct
interaction with users and fans
2
PREMIUM PARTNER PACKAGE // OFFERING GUARANTEED VISIBILITY!
PREMIUM PARTNER PACKAGE
This exclusive advertising format offers you the highest level
of attention. As a premium partner, you get a fixed banner STANDARD-BANNER
HALF-
SKYSCRAPER
space on the homepage. 140 x 92 px
(30 KB)
140 × 300 px
(70 KB)
SERVICES AT A GLANCE:
Banner, fixed position on the homepage
ublication of product and press releases,
P
short news articles, and videos
remium entry in the manufacturer/dealer
P SKYSCRAPER
140 × 600 px
profile; further information can be found on (100 KB)
RECTANGLE
page 5
288 × 400 px
I nclusion of product and press releases in
PACKAGE (100 KB)
the monthly newsletter PREMIUM PARTNER
ublication of product and press releases
P incl. all services
in all social media networks
(Facebook, Instagram, Twitter, YouTube)
» STAN DARD:
440,- EUR » SK YSCR APER :
per month 840,- EUR
5.090,- EUR per month
per year
per year 9.850,- EUR
» RECTANGLE:
710,- EUR » HALF-SKY SCRAPER:
per month 625,- EUR
8.250,- EUR per month
per year
per year 7.230,- EUR
All prices plus statutory VAT
3
PARTNER PACKAGE // TARGETED SPREADING OF INDUSTRY NEWS!
TOPIC WORLDS OR NEWSLINE
The “Topic Worlds” section features news relating to work platforms,
construction machinery and vehicles, the care of green spaces, forests,
Ihre
road sweeping machines, play and leisure facilities, tractors and tool car- Wer beanzeige
riers, winter road clearance, and test reports. This also applies to further
sub-pages on the portal. You receive a banner space in the selected area.
SERVICES AT A GLANCE: Anzei ge STAN DARD -BAN NER
140 x 92 px
Banner on a topic page or newsline (30 KB)
WIDE-CONTENT AD
ublication of product and press releases, short news
P
940 × 300 px
articles, and videos
(100 KB)
remium entry in the manufacturer / dealer profile; further
P
information can be found on page 5
I nclusion of product and press releases in the monthly
newsletter PARTNER-PACKAGE
ublication of product and press releases in all social
P Incl. all services
media networks (Facebook, Instagram, Twitter, YouTube)
» STANDARD:
240,- EUR
per month
per year 2880,- EUR
» WIDE CONT EN T AD:
860,- EUR
All prices plus statutory VAT
per month 4
MANUFACTURER / DEALER PROFILE
DISPLAY YOUR COMPANY PROFILE
You can store your key contact data in
a manufacturer / dealer profile.
ENTRIES INCLUDE:
Company logo (140 × 92 px)
Company name, description, address, and contact
details (telephone number, fax, e-mail, website,
and embedding of your social networks: Facebook,
Instagram, Twitter, YouTube)
Products, services, contacts, branches
Downloads (videos, images, PDFs, etc.)
Unlimited search words
Three press releases per year under “Top News” on
the homepage
Inclusion of press release in the monthly newsletter
Publication of product and press releases in all social
media networks (Facebook, Instagram, Twitter,
YouTube) ALER PROFILE
MANUFACTURER / DE
399,- EUR
per year
All prices plus statutory VAT
5
PR PACKAGE // PUBLISH YOUR PRODUCT AND PRESS RELEASES
PR PACKAGE SERVICES:
Publish an unlimited number of product and press
releases under “Top News” (homepage) with images
and video
Inclusion of product and press releases in the monthly
newsletter
Premium entry in the manufacturer/dealer profile;
f urther information can be found on page 5
Publication of product and press releases in all social
media networks (Facebook, Instagram, Twitter, YouTube)
PR-PACKAGE
2.050,- EUR
per year
All prices plus statutory VAT
6
ONLINE-MAGAZINE // TOPICS, DEADLINES, PRICES, AND FORMATS
THE ONLINE MAGAZINE BENEFITS: 1/1 page DAS FACHPORTAL FÜR KOMMUNALMASCHINEN & TECHNIK
210 × 297 mm NORDISCHE KOMPETENZ
The digital online magazine featuring all important Direct addressing of your target group 340,- EUR *
Flensburgs 500 Kommunalexperten
news for the month is published 6 times per year. Increased attention
Alongside reports and features specially resear-
ched by the editorial team, readers are also offered Rapid contact 1/2 page, horizontal
ANZEIGE
210 × 148 mm
up-to-date information about all developments and ecognition of your ad formats, with
R 175,- EUR *
innovations in the municipal environment. flexible booking hydraulisch – mehrscharig – schwenkbar
Schneepflüge und Schneeschilder im Überblick
MARKTÜBERSICHT STREUSALZ-ALTERNATIVEN RADWEGE IM WINTER
irect realization with online access,
D
Was Profi-Schneefräsen leisten – Wieso es trotz eines großen Angebotes Tipps und Lösungen, um bei Schnee
zwölf handgeführte Geräte im Fokus noch keine perfekte Lösung gibt und Eis effektiv für freie Fahrt zu sorgen
▶ Seite 68 ▶ Seite 66 ▶ Seite 54
KOMPETENZZENTRUM TESTFAHRT ARBEITSKLEIDUNG
WWW.BAUHOF-ONLINE.DE/ONLINE-MAGAZIN lasting presence 1/2 page, vertical
Siegfried Beck leitet die neue Institution EVUM aCar – kompakter Lasten-Stromer mit Kombinationsvielfalt – maximaler Schutz
der „ Autobahn GmbH“ mit Sitz in Bayreuth solidem Allrad und vielseitigem Einsatzbereich trifft auf modischen Freizeit-Schick
▶ Seite 94 ▶ Seite 86 ▶ Seite 124
E
AB
U SG
SEPT/ OKT 2021 TA
105 × 297 mm
IN
PR
175,- EUR * * All prices plus statutory VAT
ISSUE PR. D. * PUB. D * TOPIC SPECIAL SECTION TRADE SHOWS / EVENTS
Winter road clearance, fleet, interview, care of woody plants,
Jan. / Feb. 21.01.2022 03.02.2022 AGRITECHNICA
road maintenance, portrait / report
Street / town cleaning, planting, interview, tractors / tool carriers, portrait,
March / April 07.03.2022 04.04.2022
irrigation / watering, road sweeping machines
ADD ITIO NAL
PRI NT
› May / June 19.04.2022
EDI TIO N
16.05.2022
Care of green spaces, work clothing, tractors / tool carriers, interview, portrait,
IFAT
IFAT,
market overview, report, e-mobility TiefbauLIVE / RecyclingAKTIV
Mowing technology, construction machines, contractors' yard portrait, care of green
July / August 18.07.2022 02.08.2022
spaces, assistance systems, tractors and tool carriers, vehicle bodies
ADD ITIO NAL
PRI NT
Work platforms, care of green spaces, tractors / tool carriers, interview, portrait,
› Sept. / Oct. 08.08.2022 EDI TIO N
05.09.2022
market overview, sweeping machines, winter road clearance, work clothing
GaLaBau, bauma GaLaBau, KommTec, bauma
Nov. / Dec. 18.11.2022 05.12.2022 Winter road clearance, vehicle procurement, vehicle lighting, portrait / report
Please provide data (in high resolution) via e-mail or digitally as a pdf, jpg, ai file, etc. // Issues marked in blue are online and print issues. // Pr. D* = Print Deadline | Pub. D* = Publication Date
7
▶ ADVERTISING PRICES
ue:
SPECIAL EDITION PRINT ISSUE Special edition per iss
2.8 80,00 €
* // 4c
1/1 page // 210 × 297 mm 1.490,00 €
l // 210 × 148 mm* // 4c
1/2 page, hor izonta 1.490,00 €
ACHIEVE MORE THROUGH A TARGETED, CROSS-MEDIA APPROACH × 297 mm* // 4c
1/2 page, ver tical // 105
975 ,00 €
210 × 100 mm* // 4c
Bauhof-online will present the two online magazines in May / June 2022 and 1/3 page, hor izontal // 975 ,00 €
Sept. / Oct. 2022 as SPECIAL EDITIONS IN PRINT FORMAT. × 297 mm* // 4c
1/3 page, ver tical // 70
760,00 €
210 × 76 mm* // 4c
» May/June issue 1 – publication date May 16, 2022: 1/4 page, hor izontal // 760,00 €
× 297 mm* // 4c
With extensive trade show previews on IFAT, technical report on modern drive concepts for 1/4 page, ver tical // 55
sweeping machines, market overview of front sweeping machines, portrait of a municipal 3.6 00,00 €
mm* // 4c
Title page // 210 × 174 2.950,00 €
service provider and contractor, interesting articles on cleaning traffic areas with front // 210 × 297 mm* // 4c
wash bars as well as apps and software for winter road clearance. Interesting articles on Cover pages C2, C3, C4 2.8 80,00 €
caring for green spaces, tractors and implement carriers, sweeping machines, construction Advertorial 1/1 page
around
VAT // *plus 3 mm bleed
machines and vehicles, work lifts, and work clothes. All prices plus statutory
» Sept./Oct. issue 2 – publication date September 5, 2022:
With extensive trade show previews on GaLaBau as well as bauma, technical report ▶ SUPPLEMENTS
242 ,00 €/Tsd.
on municipal Vehicle bodys, market overview of electronic 12 V spreader, portrait of Weight up to 25 g
a landscaper, municipal contractor and contractors' yard, exciting. Interesting articles 307,0 0 €/Tsd.
Weight up to 50 g
on winter road clearance and caring for green spaces, tractors and implement carriers, 335 ,00 €/Tsd.
Weight up to 75 g
sweeping machines, construction machines and vehicles, work lifts, and work clothes. 360,00 €/Tsd.
Weight up to 100 g
supplement prices
VAT // No discounts on
All prices plus statutory
CIRCULATION
READERS / RECIPIENTS es » 8.01 2
Number of printed copi
Con trac tors' yard s, dist ribu ted » 7.71 2
ent yard s » 4.6 47 Cop ies
const ruct ion managem ple copi es » 300
artm ents » 835 Residual and sam
Roa d maintenance dep
Municip al clea ning ,
stry » 606
was te managem ent indu
man agem ent » 879
Gree n space and park
» 745
!
cont ract ors
1
Print deadline for MAY/JUNE issue: April 19, 2022 Lan dscaping
2
Print deadline for SEPT./OCT. issue: August 8, 2022
8
ADVERTISE IN THE NEWSLETTER // DISTRIBUTION TO OVER 23,000 RECIPIENTS
THE NEWSLETTER
The newsletter is published twice a month and summarizes news from the portal
from the previous month.
ISSUE PUB. D. * PUB. D. 2 * ADVERTISING FORMATS FOR BOOKING MONTHLY:
01/2022 11.01.2022 - ADVERTISEMENTS 510,- EUR
02/2022 03.02.2022 14.02.2022 max. 600 × 350 px BANNERS
03/2022 01.03.2022 15.03.2022 (max. 600 × 350 px)
BANNERS 420,- EUR
04/2022 04.04.2022 19.04.2022 max. 600 × 100 px BANNER
600 × 100 px
05/2022 02.05.2022 16.05.2022 (50 KB)
06/2022 01.06.2022 13.06.2022
PR ADVERTISEMENT/ADVERTORIAL 450,- EUR
07/2022 04.07.2022 18.07.2022 RUNNING TEXT ADVERTISEMENTS
ANZEIGE (max. 600 × 350 px)
08/2022 02.08.2022 16.08.2022 (max. 400 characters, incl. empty spaces and 1 image of 300 x 250 px)
600 × 350 px
09/2022 01.09.2022 12.09.2022 (50 KB)
10/2022 04.10.2022 18.10.2022 Stand Alone
Newsletter
11/2022 02.11.2022 15.11.2022 The Stand-Alone Newsletter features the
look and feel of our newsletter, with your PR ADVERTISE-
12/2022 05.12.2022 19.12.2022
content as the main item. MENT / ADVERTORIAL
Selection possible, for target groups see (Running text and 1 Image)
Pr. D. *: 7 days before Pub. D.
page 2. Distribution date as agreed.
Please provide the data as pdf, jpg, gif, or png files
without animation via e-mail (up to 50 KB).
Pr. D. * = Print Deadline ◾ PRICE ON REQUEST
Pub. D. * = Publication Date
All prices plus statutory VAT
9BAUHOF-ONLINE.TV // SO ERREICHEN SIE HÖCHSTE AUFMERKSAMKEIT
CREATE EMOTIONAL PROXIMITY FILM-SEQUENCES IMAGE-VIDEO
We absorb information more easily in film format and re- Camera teams on your trade show stand Detailed briefing with script
member images and content for longer. You can present ocumentation of your stand and your
D amera team after briefing and offer
C
yourself and your services in a memorable and entertai- products creation
ning format with a customized image video.
In this way, you can combine classic PR with a home- Interview by our specialized editing team S pecialized interview, camera, editing,
page and online videos using a cross-media approach. amera, editing, and setting to music,
C and setting to music, incl. rights-free
Examples can be found at: incl. rights-free music music
BAUHOF-ONLINE.TV Video for use as required Video for use as required
850,- EUR Price on request *
PRODUCT VIDEO
Detailed briefing with script
EXAMPLES OF ONLINE VIDEOS
Camera team for one day of filming Video of your trade show appearance
Specialized interview, camera, editing Interview with your management
amera, editing, and setting to music,
C Video about your company/products
incl. rights-free music Film about an anniversary,
Video for use as required event / conference
4.300,- EUR *
All prices plus statutory VAT * Travel expenses will be charged separately.
10SEMINARS & ASSOCIATIONS // FIND AND BE FOUND QUICKLY!
ENTRY IN ASSOCIATIONS OR SEMINARS
Entries can be completed here in a cross-industry, target-
group-appropriate manner with a link to your website.
BOOKING:
per month 40,- EUR
per year 380,- EUR
All prices plus statutory VAT
11DATA PROVISION // IMPRINT
DATA PROVISION FOR YOUR ADVERTISEMENT ON BAUHOF-ONLINE:
lease provide data by e-mail or digitally
P
as a PDF, jpg, or GIF file.
T he standard banner format is
140 × 92 px | static | 30 KB
Other banner formats:
• Skyscraper 140 × 600 px | animated |100 KB
• Half-Skyscraper 140 × 300 px | animated | 70 KB
• Rectangle 288 × 488 px | static | 100 KB
• Wide Content Ad 940 × 300 px | static | 100 KB
ONLINE-MAGAZINE:
Please provide materials by e-mail
as a PDF or jpg file.
KANAT Media Verlag Telephone +49 (0)8362 / 93085-60 Commercial register B HRB 10102
Andreas Kanat Fax +49 (0)8362 / 81 97 16-9 Court of jurisdiction Kempten
Sebastianstraße 4 // 87629 Füssen E-mail info@kanat-mediaverlag.de District Court
12VALID AS OF JANUARY 1ST, 2022
TARGETING & LEAD TOOLS 2022AUDIENCE TARGETING
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
B2B-DISPLAY ADVERTISTING
Reach the B2B users and decision-makers in the municipal
industry with attention-grabbing Display Advertising.
AUDIENCE DISPLAY TARGETING
1
Users are
tagged on
2 3
Bauhof-online.de Users identified Users reached
The interested users previously marked on We feature your content and your advertising
An average of 40,000 users a month marked
Bauhof-online.de will be found on websites banners for the interested users without
by cookies.
from our network. marketing waste.
14AUDIENCE TARGETING
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
AUDIENCE DISPLAY TARGETING COSTS
→ PACK AGE 30
ampaign concept and creation of 8 different advertising banners
•C
to be displayed on the chosen websites of our premium network: € 250,– *
t creation
• Cost for 1,000 impressions (TKP): € 102,– * Campaign concep
Ad design
essions
• Campaigns can be implemented individually according to budget requirements.
30,000 Ad Impr
€ 1.230,– *
EXAMPLES FROM OUR PREMIUM NETWORK → PACK AGE 60
t creation
Campaign concep
Ad design
essions
60,000 Ad Impr
€ 2.310,– *
→ PACK AGE 90
t creation
ampaign concep
C
Ad design (up to 8 diff
erent graphics)
essions
90,000 Ad Impr
€ 3.340,– *
All prices plus statutory VAT * Prices not including applicable sales taxes, possible AE commission.
15NATIVE ADVERTISING
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
B2B NATIVE ADVERTISING
1. TEXT-IMAGE AD 2. TEXT-IMAGE + ADVERTORIAL
You can reach the B2B users and decision-makers specifically You can reach B2B users in
in our Premium network with Text-Image Ads. These adapt our premium network with
optically to the partner website and are linked to your web- editorial Text-Image ads.
site. Currently only available in Germany:
These adapt optically to the
website environment and
are linked to an advertorial,
which is also displayed in the
look and feel of the publishing
website. This form of adver-
tising has a very high level
of user acceptance and is
particularly suitable for the
presentation of products that
require explanation, such as in
the B2B area.
TEXT-IMAGE AD TEXT-IMAGE AD ADVERTORIAL
16NATIVE ADVERTISING
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
Reach your target audience with content advertising
on over 100 newspaper websites worldwide:
RTORIALS
→ NATIVE ADVE
rious ad designs
Creation of the va
€ 455,– *
1. Text + Graphic –*
+ Advert. € 610,
2. Text + Graphic
ICK)
→ CPC (COST PER CL
€ 4,– *
ost per Click
C
icks)
(Minimum 200 Cl
All prices plus statutory VAT
* Prices not including applicable sales taxes, possible AE commission.
17
17GEOGRAPHIC TARGETING
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
B2B GEOTARGETING
Reach the B2B users and decision-
makers in the municpal industry according to
geographical areas, within the Bauhof-online.de
portals as well as in our premium network,
with attention-grabbing display advertising,
e.g. in country, language, region.
PRICING:
Relative to
of choice.
Country / Regions
18WEBINAR
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
AUTOMATED WEBINAR AS A LEAD CAMPAIGN
We create the platform for an automated webinar for you as a lead
campaign including the following services:
Webinar Closed Content Registration Unlocked Content Qualified Leads
utomated webinars according to your schedule in the respective
A
local time (global) or directly after registration
Landing page DSGVO and GDPR compliant
Webinar room Performance and lead reporting after the webinar campaign
Closing page Editorial support on the Bauhof-online.de specialist portal
utomated forwarding of questions to your product specialist via
A ewsletter communication in the bi-monthly Bauhof-online.de newsletter with a
N
email in real time link to the landing page
Email marketing before and after the webinar to participants: Promotion on social media channels (Facebook, Twitter, Instagram, Youtube)
• Follow-up Promotion in business networks (XING, LinkedIn)
• Reminder
• Double-Opt.-i n Registration € 3.850,– PER MONTH *
* Prices not including applicable sales taxes, possible AE commission.
19WHITE PAPER
TARGETING & LEAD TOOLS BAUHOF-ONLINE.DE | AUS LEIDENSCHAFT ORANGE
OFFER & PRICE
ur White Paper on
→ Placement of yo
e portal with
White Paper Secured Content Registration Unlocked Content Qualified Leads
the Bauhof-onlin
n
download functio data d reg istration
ecified downloa
(including your sp name / Email /
. last name / first
WHITE PAPER requirements, e.g
function / departm
ent branch / comp
any size, etc.)
noun-
P ro m ot ion th rough newsletter an
→ ell
Concept and Advantages
en ts an d ed itorial support, as w
ce m
social media and
You have an interesting White Paper, which is published on Bauhof-online.de as placement on
ks
and available for download
business networ
Position yourself as a competent specialist
g repor-
1 month, includin
Through registration to download the White Paper, leads are generated → Base price for
1 month promotion on Bauhof-online.de – you will receive all leads generated ting of all leads
at month's end € 220,– *
* Prices not including applicable sales taxes, possible AE commission.
20You can also read
