2019 Media Kit & Advertising Guide - MAGAZINE DIGITAL EVENTS - Motorsport Marketing, Inc.
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2019 Media Kit & Advertising Guide
MAGAZINE • DIGITAL • EVENTS
2019 GRM Media Kit.indd 1 9/19/18 9:16 p.m.
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genuine expertise and entertainment for the automotive enthusiast
community. Our promise to our readers: to be their personal guide to Tons of tech:
• Outfit your shop
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the sports car world. Tips
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Grassroots Motorsports isn’t limited to print. Our digital editions, GrassrootsMotorsports.com also in•this
• Choose
Makeissue:
the correct
your own alignment rackvolume 35 • number
Restomod Ramp Truck • Project Mustang
race fuel rts.com
6 • october
2018
Tune your
suspensio Also:
• Rotary Miata GrassrootsMotorsports.com
One Lap n for rain
e-newsletters and social media programs (including GRM Live! on of Ameri racing
volume 34 • number 4 • june 2017
volume 35 • number 3 • may 2018
Focus ST Tips: Crossbred Terror: Nine tracks ca:
Expert advice on getting and 4000
DIY turbo LS-powered Mustang mile
s of action
max performance from • Porsch
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• C7 Cor 964 history
Ford’s compact rocket slays our low-buck Challenge
Facebook and YouTube) deliver daily, weekly and monthly • Action camera guide
• IMSA GT3 Mercedes
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• Miata enduro racer
• Subaru WRX expert tips
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• Shop organization secrets 10-18.indd
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• NASA
vette tec
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prototype tips
racer
content to readers’ phones, tablets and computers.
p. 125
grm cover 5-18.indd 1 p. 125
3/20/18 4:43 PM
7/31/18
2:01 PM
51,000+ rate base in 2018
1. Magazine Advertisements
When you advertise in Grassroots Motorsports,
you get the most balanced and targeted shot at
your buyer for the lowest cost per thousand in
this segment. Your message will be seen by a solid
base of paid subscribers, newsstand buyers, and
attendees of many events across the country.
MAGAZINE AD SIZES
2019 MAGAZINE ADVERTISING RATES full page
All ads printed in full color. Prices are per insertion. Bundle up to save. (non-bleed)
1/3 V
7" x 10"
page
Ad Type 1x 4x 8x (trim) 2.25"
8.125" x 10.875" x
10"
2-page spread $3990 $3670 $3360 (bleed)
8.375" x 11.125"
back cover $3628 $3670 $3355
inside front cover $3150 $3098 $3019
1/6 V
1/3 page
inside back cover $2683 $2636 $2546 page
square
4.75" x 4.875" 2.25"
full page $2336 $2284 $2195 2/3 page x
4.875"
4.75" x 10"
2/3 page $1890 $1822 $1785
junior page $1580 $1523 $1470 12 / page horizontal
1/2 page (horizontal)
7" x 4.875"
$1391 $1365 $1286
1/3 page (vertical or square) $1076 $1024 $971
1/6 page horiz.
1/4 page
1/4 page $851 $814 $788 4.75" x 2.375"
3.375"
1/6 page (horizontal or vertical) $683 $656 $604 x 1/12 page
4.875"
2.25" x 2.375"
1/12 page $446 $410 $378
junior page
classified, per inch $61 $53 $49 4.75" x 7.375"
classified
1.625" wide
Rate card No. 31, effective September 1, 2018 .25" gutter
Contact us to put a plan in motion! • (800) 520-8292 • Ads@GrassrootsMotorsports.com
2019 GRM Media Kit.indd 2 9/19/18 9:16 p.m.
“
2019 MEDIA KIT
2. Deeper Engagement
These marketing opportunities are a simple way to make your company part of our
magazine’s content. Contact us to get in on the action.
EXPERT OPINIONS
“The Grassroots
Motorsports audience is
involved and hands-on–
the same type of
person that buys our
type of product. GRM
is a tremendous way to
reach our customers and
meet new ones.”
James Clay
President, BimmerWorld
“Our customer Project Car Sponsorships
is the educated Support these 2019 project car builds, 2019 PROJECT CARS, CLOCKWISE FROM LEFT:
and discerning which appear in story installments over • BMW 318is street restoration
enthusiast. Grassroots multiple issues of the magazine. Your logo on • V6-powered Mazda Miata
Motorsports is the only each opening spread, along with mentions endurance racer
magazine we advertise in our online updates, will let everyone know • LS-powered Nissan 350Z time trial car
in every issue. It hits you helped make that project possible. • Chevy Corvette Z06 autocrosser
our target market
perfectly–and at a very
reasonable price.”
Lee Grimes
Automotive Product
Contests
Manager, Koni Shocks Grassroots Motorsports holds regular giveaway contests to promote our partners’ products.
Giveaways are promoted through our website, social media and the magazine itself.
2019 MAGAZINE PRODUCTION SCHEDULE (Editorial content subject to change.)
December 2018 April 2019 June 2019 October 2019 December 2019
CLOSING: Fri., Sept. 28, 2018 CLOSING: Fri., Jan. 11, 2019 CLOSING: Fri., April 5, 2019 CLOSING: Fri., July 19, 2019 CLOSING: Fri., Oct. 11, 2019
MATERIALS: Fri., Oct. 5, 2018 MATERIALS: Fri., Jan. 18, 2019 MATERIALS: Fri., April 12, 2019 MATERIALS: Thurs., July 26, 2019 MATERIALS: Fri., Oct. 18, 2019
ON SALE: Tues., Nov. 13, 2018 ON SALE: Tues., Feb. 26, 2019 ON SALE: Tues., May 27, 2019 ON SALE: Tues., Sept. 3, 2019 ON SALE: Tues., Nov. 26, 2019
Paint at home: yes, you Modified Miata face-off: Ultimate Track Car Challenge: Your first race car: from
$2000 Challenge: go fast
can do it • AER endurance visit the country’s top track finding deals to figuring out
without spending the family turbos to V8s, the original
racing • Understand the what to buy • Bonus: Properly
fortune • Best for towing: van model to the latest example stars • Outfit your trailer for
Camaro e-diff • Bend brake sort that new purchase •
lines • Fuel dyno test • Holiday or pickup? • Helmet compari- • How to become a better maximum efficiency • Low- Prep for a trip to the dyno •
gift guide • Honda CRX Si • son: comparing price, features instructor • Weld aluminum buck power mods • Porsche 3D printing • Dodge Viper •
BMW M3 and M4 tech tips and comfort • BMW 2002 • at home • Understand and 911 • Mazda MX-5 tech tips Mustang tech tips
SPECIAL EDITORIAL: Subaru BRZ and Scion FR-S build wings • Datsun 510 • BONUS DISTRIBUTION: SCCA Solo SPECIAL EDITORIAL:
PRI Trade Show tech tips Nationals and Runoffs Holiday gift guide
Volkswagen Golf GTI tech tips
BONUS DISTRIBUTION:
PRI Trade Show
February 2019 May 2019 August 2019
CLOSING: Fri., Nov. 23, 2018 CLOSING: Fri., May 24, 2019
November 2019
CLOSING: Fri., March 1, 2019
MATERIALS: Fri., Nov. 30, 2018
MATERIALS: Fri., March 8, 2019
MATERIALS: Fri., May 31, 2019 CLOSING: Fri., Aug. 23, 2019 February 2020
ON SALE: Tues., Jan. 8, 2019 ON SALE: Tues., July 9, 2019 MATERIALS: Fri., Aug. 30, 2019 CLOSING: Fri., Nov. 22, 2019
How to get involved in ON SALE: Tues., April 16, 2019 MATERIALS: Fri., Nov. 29, 2019
BMW M3 history roars back ON SALE: Tues., Oct. 16, 2019
motorsports–there’s a venue How does our low-buck M3 ON SALE: Tues., Jan. 21, 2020
to life • Pony cars • Your first Build a better mousetrap:
and opportunity for every compare against the genuine Pick the perfect sports car for
situation • Life as a Hollywood classic sports car • Determine V8-powered 350Z vs.
article? Inside Formula the optimal brake setup for Corvette Z06 • Cop cars • any budget • How to read a
stuntman • Paint at home •
SAE: cultivating the next your car • Patching holes Lessons from a professional shock absorber dyno graph •
Oil questions answered by
the experts • BMW chassis generation of motorsports doesn’t have to be rocket race shop • Building fender Import cool cars from Japan
reinforcements • Toyota MR2 engineers • Using data • science • DeLorean • Fox- flares • Nissan Skyline • • Ferrari 328 • Hyundai
• Mazda Miata tech tips Tire test • Understand aero body Mustang tech tips Camaro tech tips Genesis tech tips
BONUS DISTRIBUTION: • Acura NSX • Factory Five BONUS DISTRIBUTION: Classic BONUS DISTRIBUTION: BONUS DISTRIBUTION:
Rolex 24 At Daytona Roadster tips Motorsports mailing SEMA Show Rolex 24 At Daytona
Contact us to put a plan in motion! • (800) 520-8292 • Ads@GrassrootsMotorsports.com
2019 GRM Media Kit.indd 3 9/19/18 9:16 p.m.
2019 MEDIA KIT
DIGITAL ADVERTISEMENTS
Take your online advertising to the next level. Reach hundreds of thousands of influential
THE TYPICAL GRASSROOTS
MOTORSPORTS DIGITAL USER:
automotive enthusiasts per month. • Male, 41, makes $100,000+
per year, engineer by trade,
well educated.
1. GrassrootsMotorsports.com Ads • Gets all of his automotive news
Thanks to our abundant online editorial content,
online (when he’s not looking at
our website boasts strong search engine and
cars for sale).
referral traffic so you’ll also reach people
• Has a Miata that he drives on the
beyond the magazine readership.
weekends, but he and his friends
also play with their Mustangs,
1,586,912 average monthly page views
Camaros, Subarus and Civics.
354,080 average monthly unique visitors
• Owns more than 5 cars, with
575,453 average monthly sessions
everything from track toys to tow
Your Company Here
Stats as of August 2018 vehicles parked in his garage.
2019 WEBSITE ADVERTISING RATES DIGITAL AD SIZES
Priced by impression to ensure you always get what you pay for.
leaderboard: 728 x 90
Ad Type 1,000 100,000 500,000 1,000,000 1,500,000 2,000,000 small:
impressions impressions impressions impressions impressions impressions
square: 240x90
leaderboard $3.00 $300 $1500 $3000 $4500 $6000 300x250
square (above the fold) $2.75 $275 $1375 $2750 $4125 $5500
small $2.00 $200 $1000 $2000 $3000 $4000 e-newsletter banner: 600x120
2. GrassrootsMotorsports.com Native Ads 5. E-Newsletter for Advertisers
Our free monthly e-newsletter for advertisers and commercial
$1995 each (Limited to 4 per month) clients is an excellent channel for business-to-business promotion.
What’s included:
• Native ad article written by GRM editorial staff and posted on our website. 4000+ qualified email addresses reached
• Link to article included in 3 daily e-newsletters.
• Article link first placed at the top of the home page. $295 each
• Article link remaining on home page for 1.5 days.
• Article archived in articles section indefinitely.
6. Dedicated Email to the Grassroots Motorsports List
3. Grassroots Motorsports E-Newsletter Banners $1995 each (Limited to 1 per month)
We send out our free Grassroots Motorsports
e-newsletter daily, and promotional banner spots What’s included:
are available, and links to your website and videos • Dedicated message sent to GRM email list.
can be included at no additional charge. • Email in GRM template containing your company’s content
(edited to fit GRM standards).
111,000+ qualified email addresses reached • Limit of 3 images, 5 links and 500 words.
$595 each
What’s included: 7. Facebook.com/GrassrootsMotorsports
• 1 e-newsletter banner ad, 1 link. Get your product on our readers’ social feeds alongside our
GRM Live! sessions, how-to videos, track visits and more.
129,000+ Facebook followers
4. Grassroots Motorsports E-Newsletter Item (Grows about 500 per month)
Add your own news item to our daily Grassroots
Motorsports e-newsletter. Contact us for pricing details
e-newsletter banner (Limited availability)
$795 each
What’s included:
What’s included: • 1 image, 1 link and 25 words. Your Message
Here
• 1 image, 1 link and 75 words.
Contact us to put a plan in motion! • (800) 520-8292 • Ads@GrassrootsMotorsports.com
2019 GRM Media Kit.indd 4 9/19/18 9:16 p.m.
2019 MEDIA KIT
“ EVENTS
Connect with your customers in person–and on a personal level–at our annual events. Sponsor-
ships and vendor spots are available at several price points, and we handle all promotion and
marketing at no extra cost. Contact us for details.
EXPERT OPINIONS
“In this space,
Grassroots Motorsports GRM Speedfest at the Classic Motorsports Mitty
is the purveyor of cool. We transform Road Atlanta’s infield into a massive car
When we launched carnival as the track buzzes with one of the country’s
Track Night in America, top historic races.
we knew the exposure
gained would be
important, but it was
the endorsement
that allowed us to
differentiate.”
Heyward Wagner,
Director of Experiential
Programs, Sports Car Club
of America
“I became a Viper
racer in 2006 as
a result of a driver
education weekend
Christmas present from
my wife. As a result
of racing a Viper, my
Dodge dealership also
became the number-
one-volume Viper
dealer in the world in
2009–and has held
that position for the
past seven years.
Our involvement with
Grassroots Motorsports
has been key. We kevin adolf photo
competed (and won)
in their Ultimate Track
Car Challenge. We’ve
5Concours d’Lemons 5Skidpad Challenge 5Ultimate Track Car Challenge
Celebrate unloved cars during Got grip? Competitors attack Track cars of all levels and
advertised in their Monterey, the Mitty (Road Atlanta) Road Atlanta’s skidpad with all budgets take over Virginia
magazine. We have and Concours d’Elegance of manner of machines to find International Raceway for an
given garage tours to America (Michigan). out who can pull the most g’s. unlimited time trial competition.
their fans during race
weekends. Racing is a
great marketing tool
that has turned into
results for my business,
and the people at GRM
are winners.”
Ben Keating
Viper Exchange
“GRM is the best 5GRM Experience at the Rolex 24 At Daytona 5$2019 Challenge
magazine on earth for Our big-top hospitality tent stands at the Ten-second cars built for just over two grand?
real car guys like us. I center of the action in the Daytona infield. Yes, this Gainesville, Florida, event attracts
can’t put it down.” Tickets for this one always sell out. some staggeringly innovative budget builds.
Randy Pobst
Longtime pro racer
Contact us to put a plan in motion! • (800) 520-8292 • Ads@GrassrootsMotorsports.com
2019 GRM Media Kit.indd 5 9/19/18 9:16 p.m.
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