MEDIA DATA 2021 - NO. 17 / VALID FROM JANUARY 1, 2021 - Bauhof-online
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NO. 17 / VALID FROM JANUARY 1, 2021
MEDIA DATA 2021
PORTRAIT
BRIEF OUTLINE
BAUHOF-ONLINE is in tune with current
times and has experienced steady growth
in its market presence since it was founded.
As a trustworthy specialized channel, Bau-
hof-online.de represents an immediate hub Andreas Kanat Sabrina Sander Moritz Kircher Michael Loskarn
for contact and interaction between market Publication Management Media Consulting Media Consulting/Content Manager Editor
players and has developed into one of the
Tel. +49 08362/81971 - 61 Tel. +49 08362/81971 - 62 Tel. +49 08362/81971 - 65 Tel. +49 08362/81971 - 68
leading media outlets for municipal techno- andreas-kanat@bauhof-online.de sabrina-sander@bauhof-online.de mk@bauhof-online.de loskarn@bauhof-online.de
logy in Germany, Austria, and Switzerland.
As the fastest channel in the industry,
the Bauhof-online editorial team is able
to report on the latest topics from the
municipal environment extremely quickly,
providing readers with up-to-the-minute
news and information.
Kathleen Straub Tanja Kanat Jonas Stowasser Laura Barnewitz
PUBLICATION AGE / YEAR
Graphics/Layout Graphics/Layout Media Design Intern Office Management pp
17th year of publication / 2021 Tel. +49 08362/81971 - 64 Tel. +49 08362/81971 - 63 Tel. +49 08362/81971 - 66 Tel. +49 08362/81971- 67
straub@bauhof-online.de tk@bauhof-online.de js@bauhof-online.de lb@bauhof-online.de
WEB ADDRESSES
KANAT Media Verlag
www.bauhof-online.de Owner: Andreas Kanat
www.bauhof-online.at Sebastianstraße 4
www.bauhof-online.ch 87629 Füssen
www.bauhof-online.com
T. +49 (0)8362 81971-60 1
CIRCULATION // DATA & FACTS
EXPERTISE
HITS
Bauhof-online.de is characterized by compre- YouTube – Bauhof-online.TV (web TV) offers
hensive reporting, up-to-the-minute relevance, interviews, reports, product videos, Visits: 40.243 im Monat
and the rapid presentation of information: and job reports
Page Impressions: 64.016 im Monat
Facebook, Instagram and Twitter – for direct
Up-to-date news and information relating to interaction with users and fans (Source: German Audit Bureau of Circulation (IVW)
machines and technology identification of digital offerings – average JAN to SEPT 2020)
MAIL DATABASE
User reports from municipalities, landscaping,
and contractors’ yards 23,140 addresses from Germany OUR REACH
Extensive list of manufacturers, suppliers, TARGET GROUP Portal visitors: 40.243 (subject to IVW auditing)
dealers, market overviews, associations, Newsletter: 20.456
Managers of contractors’ yards, building
and seminar providers Social media: 36.082
department managers
Image galleries, reports, and interviews from Highways departments/road maintenance
(Facebook, Twitter, Instagram)
trade shows and events departments Total: 96.781
Online magazine, magazine published every Departments responsible for gardens, green (monthly gross reach)
two months with reports and features spaces, and cemeteries
Newsletter (20,456 subscribers) Municipal cleaning, waste management industry
Monthly newsletter with news, reports, and
information from the municipal environment Local governments
Landscaping contractors
KNOW WHAT COUNTS
Forestry, works departments, property management Audited usage figures
Clear basis for the advertising market
Contractors and machinery cooperatives
2
PREMIUM PARTNER PACKAGE // OFFERING GUARANTEED VISIBILITY!
PREMIUM PARTNER PACKAGE
This exclusive advertising format offers you the highest level of attention.
As a premium partner, you get a fixed banner space on the homepage.
SERVICES AT A GLANCE: SKYSCRAPER
140 x 600 px
(100 KB)
Banner, fixed position on the homepage
Publication of product and press releases, short news articles, and videos
Premium entry in the manufacturer/dealer profile; further information STANDARD-BANNER
140 x 92 px
can be found on page 5 (30 KB)
HALF-
Inclusion of product and press releases SKYSCRAPER
140 x 300 px
PACKAGE
PREMIUM PARTNER
in the monthly newsletter RECTANGLE (70 KB)
288 x 350 px
Publication of product and press incl. all services (100 KB)
releases in all social media networks
(Facebook, Instagram, Twitter, YouTube)
» STANDARD: » SK YSCR APER :
430, - EUR 815, - EUR
per month per month
4.990,- EUR 9.600,- EUR
per year per year
» RECTANGLE: » HALF-SKY SCRAPE
R:
690, - EUR 605, - EUR
All prices plus statutory VAT
per month per month
8.040,- EUR 7.080,- EUR
per year per year 3
PARTNER PACKAGE // TARGETED SPREADING OF INDUSTRY NEWS!
TOPIC WORLDS OR NEWSLINE
The “Topic Worlds” section features news relating to work platforms,
construction machinery and vehicles, the care of green spaces, forests, STANDARD-BAN
NER
Ihr140
e x 92 px
road sweeping machines, play and leisure facilities, tractors and tool car- (30
Werbe anzeigKB)
e
riers, winter road clearance, and test reports. This also applies to further
sub-pages on the portal. You receive a banner space in the selected area.
SERVICES AT A GLANCE:
Banner on a topic page or newsline
WIDE-CONTE
Publication of product and press releases, short news articles, N T AD
and videos 6 0 0 x 20 0 p x
(100 KB)
Premium entry in the manufacturer/dealer profile;
further information can be found on page 5
PARTNER PACKAGE
Inclusion of product and press releases in the monthly newsletter
Publication of product and press releases in all social media networks Incl. all services
(Facebook, Instagram, Twitter, YouTube)
» STANDARD:
, - EUR
per month 220
per year 2640, - EUR
All prices plus statutory VAT
:
» WIDE CONTENT AD
, - EUR
4 per month 820
MANUFACTURER/DEALER PROFILE
DISPLAY YOUR COMPANY PROFILE
You can store your key contact data in a manufacturer/dealer profile.
ENTRIES INCLUDE:
Company logo (140 x 92 px)
Company name, description, address, and contact details
(telephone number, fax, e-mail, website, and embedding
of your social networks: Facebook, Instagram, Twitter, YouTube)
Products, services, contacts, branches
Downloads (videos, images, PDFs, etc.)
Unlimited search words
Three press releases per year under “Top News” on the homepage
Inclusion of press release in the monthly newsletter
Publication of product and press releases in all social media
networks (Facebook, Instagram, Twitter, YouTube)
ALER PROFILE
MANUFACTURER/DE
All prices plus statutory VAT 360,- EUR
per year
5
PR PACKAGE // PUBLISH YOUR PRODUCT AND PRESS RELEASES
PR PACKAGE SERVICES:
Publish an unlimited number of product and press releases
under “Top News” (homepage) with images and video
I nclusion of product and press releases in the
monthly newsletter
Premium entry in the manufacturer/dealer profile;
further information can be found on page 5
Publication of product and press releases in all social media
networks (Facebook, Instagram, Twitter, YouTube)
PR PACKAGE
1.950,- EUR
All prices plus statutory VAT per year
6
ONLINE-MAGAZINE // TOPICS, DEADLINES, PRICES, AND FORMATS
THE ONLINE MAGAZINE 1/1 page
BENEFITS: 210 x 297 mm
320,- EUR *
The digital online magazine featuring all important Direct addressing of your target group
news for the month is published 6 times per year. Increased attention 1/2 page, horizontal
Alongside reports and features specially researched
Rapid contact 210 x 148 mm
by the editorial team, readers are also offered 170,- EUR *
Recognition of your ad formats, with
up-to-date information about all developments and
flexible booking
innovations in the municipal environment. 1/2 page, vertical
Direct realization with online access, 105x 297 mm
www.bauhof-online.de/online-magazin lasting presence 170,- EUR * * All prices plus statutory VAT
ISSUE PR. D. * PUB. D * TOPIC SPECIAL SECTION TRADE SHOWS/EVENTS
Winter road clearance, fleet, interview, care of woody plants,
Jan. / Feb. 20.01.2021 05.02.2021
road maintenance, portrait/report
Street/town cleaning, planting, interview, tractors/tool carriers, portrait, irriga- Tiefbau/
March/ April 09.03.2021 07.04.2021 FORST live
tion/watering, road sweeping machines Recycling
Care of green spaces, work clothing, tractors/tool carriers, interview, portrait, Demopark, TiefbauLIVE,
› May / June 10.05.2021 08.06.2021
market overview, report, e-mobility
Demopark preview
RecyclingAKTIV, Astrad
Mowing technology, construction machines, contractors’ yard portrait, care of
July / August 20.07.2021 05.08.2021
green spaces, assistance systems, tractors and tool carriers, vehicle bodies
Platformer’s Days, CMS,
Work platforms, care of green spaces, tractors/tool carriers, interview, portrait, Trade show preview
› Sept. / Oct. 13.08.2021 08.09.2021
market overview, sweeping machines, winter road clearance, work clothing Nufam, Agritechnica
Nufam, KommTec live,
Agritechnica, A+A
Discoveries: Nufam,
Nov./Dec. 18.11.2021 06.12.2021 Winter road clearance, vehicle procurement, vehicle lighting, portrait/report Agritechnica
Please provide data (in high resolution) via e-mail or digitally as a pdf, jpg, ai file, etc. // Issues marked in blue are online and print issues. // Pr. D* = Print Deadline | Pub. D* = Publication Date
7
▶ ADVE RT ISING PR ICES
e:
Special edition per issu
SPECIAL EDITION PRINT ISSUE * // 4c » 2.800,00 €
1/1 page // 210 x 297 mm 1.4 40,00 €
210 x 148 mm * // 4c »
1/2 page, hor izontal // 1.4 40,00 €
x 297 mm * // 4c »
1/2 page, ver tical // 105
ACHIEVE MORE THROUGH A TARGETED, CROSS-MEDIA APPROACH » 930,00 €
210 x 100 mm * // 4c
1/3 page, hor izontal // 930 ,00 €
x 297 mm * // 4c »
Bauhof-online will present the two online magazines in May/June 2021 and Sept./Oct. 2021 1/3 page, ver tical // 70
as SPECIAL EDITIONS IN PRINT FORMAT. ,00 €
210 x 76 mm * // 4c » 730
1/4 page, hor izontal // 730 ,00 €
x 297 mm * // 4c »
» May/June issue 1 – publication date June 8, 2021: 1/4 page, ver tical // 55
€
With an extensive preview of innovations, technical report on arm mowers, market overview for mm * // 4c » 3.350,00
Title page // 210 x 174
sit-on/ride-on mowers, portrait of a municipal contractor and contractors’ yard, exciting interview, , inside back cover, outside back cover )
Cover pages (inside front cover
interesting articles on caring for green spaces as well as tractors and tool carriers, sweeping » 2.850,00 €
// 210 x 297 mm * // 4c
machines, construction machines and vehicles, work lifts, work clothes, and winter road clearance. 2.800,00 €
Advertorial 1/1 page »
around
y VAT // *plus 3 mm bleed
W All prices plus statutor
» Sept./Oct. issue 2 – publication date September 8, 2021:
With extensive trade show previews on DEMOPARK, NUFAM as well as AGRITECHNICA, ▶ SUPPLEMENTS
» 242 ,00 €/Tsd.
technical report on snowplows, market overview of hand-controlled snow blowers, portrait of a Weight up to 25 g
» 307,00 €/Tsd.
contractors’ yard, exciting interview, interesting articles on winter road clearance and caring for green Weight up to 50 g
» 335 ,00 €/Tsd.
spaces, tractors and tool carriers, sweeping machines, construction machines and vehicles, work lifts, Weight up to 75 g
» 360,00 €/Tsd.
and work clothes. Weight up to 100 g
supplement prices
y VAT // No discounts on
W All prices plus statutor
CIRCULATION
» 8.000
Number of printed copies
ies dist ribu ted » 7.70 0
Cop
ies » 300
Residual and sample cop
READERS/RECIPIENTS
s » 4.635
truction management yard
Contractors’ yards, cons
rtments » 835
Road maintenance depa
» 606
te management industry
Municipal cleaning, was
! Print deadline for MAY/JUNE issue: May 10, 2021
1
agem ent » 879
2
Print deadline for SEPT./OCT. issue: August 13, 2021 8 Green space and park man
» 745
Landscaping contractors
ADVERTISE IN THE NEWSLETTER // DISTRIBUTION TO OVER 20,000 RECIPIENTS
THE NEWSLETTER
The newsletter is published once a month and summarizes news from the
portal from the previous month.
ISSUE PR. D. * PUB. D. *
ADVERTISING FORMATS FOR BOOKING MONTHLY:
01/2021 18.12.2020 11.01.2021 ADVERTISEMENTS
02/2021 22.01.2021 05.02.2021 max. 600 x 350px 485,- EUR BANNERS
03/2021 19.02.2021 03.03.2021 (max. 600 x 350px)
BANNERS
04/2021 30.03.2021 07.04.2021 max. 600 x 100px 399,- EUR BANNERS
600x100 px
05/2021 28.04.2021 05.05.2021 (50 KB)
06/2021 25.05.2021 03.06.2021 PR ADVERTISEMENT/ADVERTORIAL 425,- EUR
07/2021 22.06.2021 05.07.2021 Running text ADVERTISEMENTS
(max. 400 characters, incl. empty spaces and 1 image of 300 x 250 px)
ADVERTISEMENTS (max. 600 x 350px)
08/2021 27.07.2021 05.08.2021 600 x350 px
09/2021 27.08.2021 08.09.2021 (50 KB)
10/2021 30.09.2021 06.10.2021
Stand Alone
11/2021 26.10.2021 03.11.2021 Newslet ter The Stand-Alone Newsletter features the
look and feel of our newsletter, with your PR ADVERTISEMENT/ADVERTORIAL
12/2021 23.11.2021 06.12.2021 (Running text and 1 image)
content as the main item.
Selection possible, for target groups see
page 2. Distribution date as agreed.
Please provide the data as pdf, jpg, gif, or png files
without animation via e-mail (up to 50 KB).
Pr. D. * = Print Deadline
◾ PRICE ON REQUEST
Pub. D. * = Publication Date
All prices plus statutory VAT 9BAUHOF-ONLINE.TV // FOR THE HIGHEST LEVEL OF ATTENTION
CREATE EMOTIONAL PROXIMITY FILM SEQUENCES IMAGE-VIDEO
We absorb information more easily in film format and Camera teams on your trade show stand Detailed briefing with script
remember images and content for longer. You can pre-
Documentation of your stand and your
sent yourself and your services in a memorable and Camera team after briefing and offer
products
entertaining format with a customized image video. creation
In this way, you can combine classic PR with a home- Interview by our specialized editing team
page and online videos using a cross-media approach. Specialized interview, camera, editing,
Camera, editing, and setting to music,
Examples can be found at Bauhof-online.tv. and setting to music, incl. rights-free music
incl. rights-free music
Video for use as required Video for use as required
850,- EUR Price on request *
PRODUCT VIDEO EXAMPLES OF ONLINE VIDEOS
Detailed briefing with script Video of your trade show appearance
Camera team for one day of filming Interview with your management
Specialized interview, camera, editing Video about your company/products
Camera, editing, and setting to music, Film about an anniversary, event/conference
incl. rights-free music
Video for use as required
4.300,- EUR *
* Travel expenses will be charged separately.
All prices plus statutory VAT
10SEMINARS & ASSOCIATIONS // FIND AND BE FOUND QUICKLY!
ENTRY IN ASSOCIATIONS OR SEMINARS
Entries can be completed here in a cross-industry, target-group-
appropriate manner with a link to your website.
Booking: per month 40,- EUR
or per year 380,- EUR
All prices plus statutory VAT
11DATA PROVISION // IMPRINT
DATA PROVISION FOR YOUR ADVERTISEMENT ON BAUHOF-ONLINE:
Please provide data by e-mail or digitally as a PDF, jpg, or GIF file.
The standard banner format is
• 140 x 92 px | static | 30 KB
Other banner formats:
• Skyscraper 140 x 600 px | animated | 100 KB
• Half-Skyscraper 140 x 300 px | animated | 70 KB
• Rectangle 288 x 350 px | static | 100 KB
• Wide Content Ad 600 x 200 px | static | 100 KB
ONLINE MAGAZINE:
Please provide materials by e-mail as a PDF or jpg file.
KANAT Media Verlag TELEPHONE +49 (0)8362 / 81 97 16-0
Andreas Kanat FAX +49 (0)8362 / 81 97 16-9 COMMERCIAL REGISTER B HRB 10102
Sebastianstraße 4 // 87629 Füssen E-MAIL info@kanat-mediaverlag.de COURT OF JURISDICTION Kempten District Court
12TARGETING & LEAD TOOLS 2021
BAUHOF-ONLINE.DE
Valid as of January 1st, 2021AUDIENCE TARGETING
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
B2B-DISPLAY ADVERTISTING
Reach the B2B users and decision-makers in the municipal
industry with attention-grabbing Display Advertising.
AUDIENCE DISPLAY TARGETING
1
Users are
tagged on
2 3
Bauhof-online.de Users identified Users reached
The interested users previously marked on We feature your content and your advertising
An average of 40,000 users a month marked
Bauhof-online.de will be found on websites banners for the interested users without
by cookies.
from our network. marketing waste.
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021
14AUDIENCE TARGETING
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
AUDIENCE DISPLAY TARGETING COSTS
• Campaign concept and creation of 8 different advertising banners
to be displayed on the chosen websites of our premium network: € 250,– *
→ PACK AGE 30
ept creation
• Campaign conc
• Cost for 1,000 impressions (TKP): € 102,– *
• Ad design
essions
• Campaigns can be implemented individually according to budget requirements. • 30,000 Ad Impr
€ 1.230,– *
EXAMPLES FROM OUR PREMIUM NETWORK → PACK AGE 60
ept creation
• Campaign conc
• Ad design
essions
• 60,000 Ad Impr
€ 2.310,– *
→ PACK AGE 90
ept creation
• Campaign conc
• Ad design (up to 8 diff
erent graphics)
essions
• 90,000 Ad Impr
€ 3.340,– *
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021 * Prices not including applicable sales taxes, possible AE commission.
15NATIVE ADVERTISING
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
B2B NATIVE ADVERTISING
1. TEXT-IMAGE AD 2. TEXT-IMAGE + ADVERTORIAL
You can reach the B2B users and decision-makers specifically You can reach B2B users in
in our Premium network with Text-Image Ads. These adapt our premium network with
optically to the partner website and are linked to your web- editorial Text-Image ads.
site. Currently only available in Germany:
These adapt optically to the
website environment and
are linked to an advertorial,
which is also displayed in the
look and feel of the publishing
website. This form of adver-
tising has a very high level
of user acceptance and is
particularly suitable for the
presentation of products that
require explanation, such as in
the B2B area.
TEXT-IMAGE AD TEXT-IMAGE AD ADVERTORIAL
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021
16NATIVE ADVERTISING
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
Reach your target audience with content advertising
on over 100 newspaper websites worldwide:
RTORIALS
→ NATIVE ADVE
s
various ad design
• Creation of the
€ 455,– *
1. Text + Graphic –*
+ Advert. € 610,
2. Text + Graphic
ICK)
→ CPC (COST PER CL
€ 4,– *
• Cost per Click
icks)
(Minimum 200 Cl
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021 * Prices not including applicable sales taxes, possible AE commission.
17GEOGRAPHIC TARGETING
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
B2B GEOTARGETING
Reach the B2B users and decision-
makers in the municpal industry according to
geographical areas, within the Bauhof-online.de
portals as well as in our premium network,
with attention-grabbing display advertising,
e.g. in country, language, region.
PRICING:
Relative to
of choice.
Country / Regions
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021
18WEBINAR
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
AUTOMATED WEBINAR AS A LEAD CAMPAIGN
We create the platform for an automated webinar for you as a lead
campaign including the following services:
Webinar Closed Content Registration Unlocked Content Qualified Leads
↗ Automated webinars according to your schedule in the respective
local time (global) or directly after registration
↗ DSGVO and GDPR compliant
↗ Landing page
↗ Performance and lead reporting after the webinar campaign
↗ Webinar room
↗ Editorial support on the Bauhof-online.de specialist portal
↗ Closing page
↗ Newsletter communication in the bi-monthly Bauhof-online.de newsletter
↗ Automated forwarding of questions to your product specialist via with a link to the landing page
email in real time
↗ Promotion on social media channels (Facebook, Twitter, Instagram, Youtube)
↗ Email marketing before and after the webinar to participants:
↗ Promotion in business networks (XING, LinkedIn)
• Follow-up
• Reminder € 3.850,– per month *
• Double-Opt.-in Registration
* Prices not including applicable sales taxes, possible AE commission.
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021
19WHITE PAPER
TARGETING & LEAD TOOLS 2021 • BAUHOF-ONLINE.DE
OFFER & PRICE
ur White Paper on
→ Placement of yo
e portal with
White Paper Secured Content Registration Unlocked Content Qualified Leads
the Bauhof-onlin
n
download functio datad reg istration
ecified downloa
(including your sp name / Email /
. last name / first
WHITE PAPER requirements, e.g
ent branch / comp
any size, etc.)
function / departm
noun-
Concept and Advantages
P ro m ot ion th rough newsletter an
→ ell
en ts an d ed itorial support, as w
ce m
social media and
↗ You have an interesting White Paper, which is published on Bauhof-online.de
as placement on
ks
business networ
and available for download
g repor-
↗ Position yourself as a competent specialist 1 month, includin
→ Base price for
↗ Through registration to download the White Paper, leads are generated ting of all leads
€ 220,– *
↗ 1 month promotion on Bauhof-online.de – you will receive all leads generated
at month's end
BAUHOF-ONLINE.DE • TARGETING & LEAD TOOLS 2021 * Prices not including applicable
* Alle Preise sales+taxes,
zzgl. Mwst. possible AE commission.
evtl. AE-Prov.
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