Maps Are Going Google - Maps for Work
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Maps for Work Maps Are Going Google
Part 1 of 7: Six ways maps are transforming the way we work
3 Introduction
In this series, you’ll learn how organizations are
staying more relevant with consumers, operating
more efficiently, and better serving their stake-
holders—all with maps. Specifically, you’ll hear
from six business leaders who are radically solving
business challenges and transforming their
organizations with maps. Join us on this mapping
journey and see how you, too, can take your
business to new places.
Follow along online:
seefurther.withgoogle.com
Maps Are Going Google 4
F amily road trips have changed a lot in
the last few decades. Remember when we
were kids and the drive to Disneyland required
four printed maps? When we whined, “Are we
there yet?,” our parents had to unfold a mess of
paper maps and estimate the distance in knuckles.
Today, thanks to smartphones and connected
cars, drivers know exactly how long it will take to
get where they need to go. No awkward map-
unfolding or knuckle-measuring required.
But mapping technology has much more to offer
than easy navigation, especially for companies.
Maps can impact an entire industry and even
change the way future events unfold.
5 Introduction
Insight
The Democratization of Maps
Companies no longer need specialists on hand
to create custom maps. With minimal training,
employees can access any location-based data
they need in minutes, using map interfaces they
already know and understand.
David Potere, head of the global GeoAnalytics
team for Boston Consulting Group, explains,
“Geo-skills have now broken out from the
specialist bench. With the right tools, most
people can tackle basic cartography and loca-
tion analytics themselves..” He cites two driving forces behind
this progress: Bill Clinton opening up the GPS constellation
for commercial use in the late ’90s, and the advent of the
mobile phone, particularly the smartphone boom in the mid
2000s. “These things really put people into maps,” he says.
Maps Are Going Google 6
From the Streets
to the C-Suite
Geospatial services impacted $1.6 trillion of
revenue for U.S. businesses in 2011 and saved them
another $1.4 trillion, according to Boston Consulting
Group. Yet, the same research shows that 95% of
businesses still aren’t realizing the broad benefits
of maps.
What’s holding big business back from capitalizing on mapping tech-
nology? Most leaders don’t truly understand all geospatial technology
can do, in almost every area of business. Businesses and governments can visualize
their data from multiple sources and layer
their content on top of Google Maps.
Location unlocks hidden insights. It adds context to information and
creates a clearer operating picture. With more meaningful information
all in one place, organizations can make better decisions, streamline
operations, engage with stakeholders, and achieve mission-critical goals.
From problems in big business to civic scenarios, chances are,
there’s a map-based solution. Consider two examples: The Evolution
of Real Estate and Outsmarting the Next Hurricane Sandy.
7 Introduction
Mapping Out
Your Dream Home
The Evolution of Real Estate: An early adopter of The future of real estate? Jeff McConathy,
VP Engineering, Consumer Services at Trulia,
mapping technology, the real estate industry has looking at a listing on Trulia for Glass while
sitting in the park.
taken map visualization and decision-making to
new levels.
Historically, if you wanted to buy a new home, your real estate agent
would drive you around and show you available properties. Today home
buyers are much more knowledgeable about properties that are available
and real estate companies are facilitators of that knowledge.
Many real estate companies now combine their data with public infor-
mation, like crime rates and school districts, and make it available in one
easy-to-use map. Consumers and commercial investors can simply go
online to find locations that meet their search criteria and use Google
Street View imagery to tour the neighborhood.
Bottom line: Real estate is just one example of an industry that’s turned
to maps. It’s using location as a way to empower its customers — giving
Royal LePage mobile app’s Draw-and-Search
them the information they need, when they need it, and in a digestible,
feature lets Canadian house hunters easily
easy-to-use format. zero in on a specific geographic area of inter-
est on a map, by simply drawing the area of
choice with their finger.
Maps Are Going Google 8 Outsmarting the Next Hurricane Sandy The superstorm taught New York City some valuable lessons about informing citizens in advance of a natural disaster. NYC realized the importance of reliable and accessible maps as a means to communicate. To get people the information they need and provide online services that residents can depend on, the New York City Department of Rio Center of Operations tracks activity in Information Technology and Telecommunications launched its the city in real time. Hurricane Zone Finder. This app provides people with the locations of shelters, running water, and other emergency services — all visualized on a familiar Google Map. Many organizations today are taking a page from NYC’s playbook. They’re turning to location as a key ingredient to more efficiently communicate with residents and coordinate resources. City governments can use cloud-based mapping technology to efficiently communicate information to citizens. Mobile phone alerts can provide NYC Hurricane Zone Finder guides people up-to-the-minute updates on road closures, fallen trees, and downed to the nearest evacuation area. power lines. Similarly, utility companies can share the status of power outages and projected repairs via mobile applications. Bottom Line: With the right mapping tools, governments and businesses can prepare for the unexpected, including the very worst from Mother Nature.
9 Introduction Insight Business leaders from across industries feel the pressure to keep finding new ways to put the customer at the center of their business models. CEOs rank “customer relationships” and “innovation” as two of their top six challenges. — The Conference Board, “CEO Challenge 2014” 52% of CEOs plan to change their customer growth and retention strategies, and 41% say that change is already under- way or complete. — PricewaterhouseCoopers, “Good to Grow: 2014 U.S. CEO Survey” 56% say they are somewhat prepared to make these changes, and 39% are well-prepared. — PricewaterhouseCoopers, “Good to Grow: 2014 U.S. CEO Survey”
Maps Are Going Google 10
Innovate or Evaporate:
Navigating a New Era of Business
Your customers want it all, they want it customized,
and they want it right now. There are three trends that drive
customer-focused innovation, and loca-
This is a new era of business. The Internet and social media have tion is at the heart of all three:
radically changed consumers’ expectations. Empowered with infor-
mation and mobile technology, customers expect companies to 1. Social - Share your whereabouts
woo them, treat them like individuals, and deliver high value with with friends, family, and colleagues.
immediate results.
2. Connected - Access rich information
about everything going on around
This presents business leaders with one critical challenge: finding new
you.
ways to create value for customers. The same can be applied to govern-
ment officials, who are increasingly expected to deliver public services 3. Mobile - Get that information any
in better and faster ways. The good news: Maps may have your answer. time, from anywhere.
You can put maps on your website, but that’s not going to transform
your customer’s experience. You need ways to better leverage social,
mobile, and the connected world. When these geo-centric trends drive
innovation, a company can uncover better ways of doing what it does,
and unique ways of adding value.11 Introduction
Putting Maps to Work
for Your Business
Today, more and more organizations are investing in mobile and online apps that
allow their employees and consumers to get relevant, map-based information. But this
is just the beginning. Location-based technology can help organizations stay current
with consumers and enable better, more efficient ways of getting things done.
Over the course of this series, you’ll meet extraordinary business leaders who are
embracing maps and revolutionizing their industries. You’ll learn how they’re
implementing location-based technology to achieve better, more efficient ways
to approach every facet of their businesses.
Here are six ways maps can add value to any business or government organization:
1 2
Prepare, Respond Decide with Instant Insight
& Recover Make savvy decisions with data you can see,
Create a common operating picture, and stay a step ahead of changes.
and respond to critical situations more
Launches: June 2014
quickly and efficiently.
Launches: May 2014Maps Are Going Google 12
3 4
Inform Stakeholders Drive Acquisition,
Quickly & Reliably from Online to Offline
Transparency = loyalty. Share information The world’s gone digital, but your brand
that matters with customers and citizens. should still inspire purchases in-store.
Create a seamless buying experience
Launches: July 2014 from on-to-offline.
Launches: August 2014
5 6
Coordinate Mobile Teams Monitor Assets, Anytime,
Business starts, and ends, with people. Anywhere
Better coordinate yours, no matter Get your assets in gear: Know their
where they are. location and status at all times.
Launches: September 2014 Launches: October 2014
Follow along online: seefurther.withgoogle.comYou can also read
