Make the most of your Marketing Institute Membership in 2020
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Make the most of your Marketing Institute Membership in 2020
The Marketing Institute of Ireland is a
vibrant and focussed professional body,
with a clear mission and programme.
With almost the entire leadership layer of
our profession nationally now among our
members, we look forward into 2020 as a
Tom Trainor year of further development and growth. Jenny Bishop, Learning Rachel Bowers, Marie-Therese Campbell,
Chief Executive, Solutions Manager Events Executive Media & Events Manager
The Marketing Institute This brochure aims to bring together
the various strands of our extensive
activity programme, which is designed
and delivered by our small but highly
committed professional staff team.
On behalf of all of us, I thank you for your
support of our work, and we look forward
to meeting you during the course of the
year ahead.
Aoife Doran, Monica Hallinan, Mike Hollingsworth,
Events Executive Events Executive Membership Systems
Executive
WHAT’S NEW AT THE MARKETING INSTITUTE
We’ve been listening to your feedback and have been working hard
to respond to our members’ requirements. With more member-only
online resources, new training series, and access to more event
content, you have all the tools and inspiration needed to grow in
your marketing career! Rose Ellen Kavanagh, Mary Kennedy, Cecilia McLernon, Corporate
Membership Executive Financial Administrator Partnership Co-ordinator
NEW WEBSITE AND MEMBER PORTAL
As part of our rolling programme of enhancements, we were delighted
to launch our new website and member portal. This is intended to
provide you with a superior online experience, and help you make
the most of your membership online.
Visit mii.ie or sign in to the portal at mii.force.com/s/login
MARKETER PATHWAYS – COMPETENCY FRAMEWORK
As part of our Marketer Pathways framework, we recently launched a
toolkit detailing how to work through the framework with the objective Gaëlle Robert, Marketing Aiofe Moreton, Gráinne Phelan,
of creating a personalised development plan. Communications Executive Learning Co-ordinator Financial Administrator
01
MEMBERSHIP NOT A MEMBER YET?
HERE ARE SOME TIPS ON HOW TO MAKE THE THERE ARE FOUR ROUTES TO MEMBERSHIP OF
MOST OF YOUR MEMBERSHIP THE PROFESSIONAL BODY:
Marketing Institute Membership is an investment in your career. We want 1D The Qualifications Route: You need an approved marketing or
to make sure you make the most of your investment. Here are 6 easy business degree, together with at least 2 years’ professional
tips that will help you to start growing both your brand and your career. experience in Marketing;
Members of The Marketing Institute gain access to ongoing marketing trends
and best practice through events, courses, masterclasses and workshops.
2D The Experience Route: You need to demonstrate a minimum of 5
years’ professional experience at management level in marketing.
Online Marketing Library
Advance your knowledge of how others solve their marketing
challenges by logging into our new member-only Online Marketing 3D Join by Exam (for students): Do you hold an approved degree or
Library. This database gives you access to reports, research and post-graduate qualification in Marketing or Business? If so, you may
articles from over 2000 Business and Marketing titles including
Harvard Business Review, Forbes and Marketing Week.
be eligible for the Qualified Marketer Exam. Successful candidates
will become full members of The Marketing Institute and will gain
Join 2,500+ other marketers complimentary membership for the first year.
The Marketing Institute is Ireland’s largest marketing community.
At our peer-to-peer learning events you can meet and learn
from marketers in various sectors. See our activity calendar 4D Team Membership: Our Corporate Partnership offering provides
on pages 6-7. membership benefits to whole marketing teams. You’ll find more
information on the next page.
Events presentations and videos
Receive exclusive member content in our monthly Observer
Newsletter, including presentations and videos from past
events.
HOW TO JOIN?
Short courses, workshops and postgrads
Keep your marketing skills current by attending one of our many Join online at mii.ie or get in touch
courses. Our learning & development syllabus is constantly with Rose. Full membership costs €230
adapted in response to the needs of the profession and all annually, plus a once-off join fee of €32.
programmes are aligned against our competency framework.
Learn and connect at 30+ events Rose Ellen Kavanagh
Stay connected to what’s happening in Marketing by learning Membership Executive
from world class marketers sharing their experience at our Email: rose@mii.ie Rose Ellen Kavanagh,
events. Telephone: 01-216 0158 Membership Executive
Member Directory, MMII Designation, Job Postings
See your marketing professionalism recognised by using
the designatory letters MMII after your name, and be listed
on our online directory of members.
02 The Marketing Institute Making the most of your Membership 03
CORPORATE PARTNERSHIP NOT A CORPORATE PARTNER YET?
WITH A CORPORATE PARTNERSHIP YOUR If your marketing team has 5 or more members, a Corporate Partnership
might be for you. Because it is a bundle of memberships, associateships,
MARKETING TEAM GAINS THE TOOLS IT training credits and event passes, it works well for teams who use more
NEEDS TO DEVELOP AND SUCCEED. than one Marketing Institute service.
Here are some tips on how to make the most of your HOW TO JOIN?
Corporate Partnership:
Get in touch with Cecilia McLernon
to discuss which plan is best suited
to your organisation and schedule an
Ensure that all your team members introductory meeting.
have their MII sign-in details
Cecilia McLernon
Corporate Partnership Co-ordinator
Email: cecilia@mii.ie
Encourage your team to attend DMX Dublin
Telephone: 01-216 0156
and the monthly Marketing Breakfast
Cecilia McLernon,
Or visit mii.ie/membership/corporate- Corporate Partnership
partnership/for more information. Co-ordinator
Make sure you are subscribed
to our newsletters
Use your training credits for any of our
courses, excluding all CMO Masterclasses
Prompt your team to log in to our new
online marketing library
Avail of our many blended learning
opportunities through courses and events
Looking for a new team member?
Use your free job postings on mii.ie
04 The Marketing Institute Making the most of your Membership 05
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06 The Marketing Institute Making the most of your Membership 07
LEARNING & DEVELOPMENT THE MARKETING INSTITUTE LEARNING
Here at the Marketing Institute we & DEVELOPMENT CREDENTIALS
are passionate about learning and
proud of our status as market leader OUR KNOWLEDGE
in professional marketing training. The Marketing Institute has been offering learning,
Ongoing learning and development is development and education programmes for over
key to keeping your skills current, key 50 years to the marketing profession in Ireland
to progressing your career, and key
to helping you achieve your personal NETWORKING
Jenny Bishop,
potential in the fast-moving landscape Learning Solutions Learning can happen through relationships made
of Ireland’s marketing profession. Manager with other course attendees and our programmes
offer another way in which to build and grow your
professional network
OUR LEARNING & DEVELOPMENT RANGE OF COURSES
PROGRAMMES We offer a range of courses to appeal to all levels and
requirements, everything from half-day workshops to
our 16 month MSc in Digital Marketing & Analytics in
Our competency framework ‘Marketer Pathways’, has been designed
conjunction with TU Dublin
to help marketing professionals and their employers to understand
and together assess the capabilities required for both current and
desired roles. INDUSTRY KNOW-HOW
We work with the best in class experts across the
The framework is a flexible and dynamic tool focused on marketing, marketing profession, within Ireland utilising Irish
business and people competencies. It provides a structured approach and international trainers
to professional development which is critical for identifying competency
gaps, supporting ongoing professional development and in the
BLENDED LEARNING
recruitment of talent.
We believe a blended learning approach is the
We recently launched a toolkit detailing how to work through the frame- most beneficial, and our offering reflects this belief.
work with the objective of creating a personalised development plan. Attending our courses in conjunction with our
programme of events brings invaluable knowledge,
All of our learning and development programmes align with the expertise and insights
competencies within the framework, making clear to learners which
ones are relevant to those development plans. ACCREDITATION
We apply a pracademic approach to all of our courses,
It can be downloaded at: mii.ie/marketer-pathways combining the rigour of academia with the knowledge
and experience from industry practitioners. Our
Contact our learning team at training@mii.ie educational programmes are awarded by TU Dublin,
a member of the European University Association’
08 The Marketing Institute Making the most of your Membership 09
EVENTS
DMX DUBLIN (05.03.2020) CMO SUMMIT (18.09.2020)
DMX Dublin is Ireland’s must-attend marketing The CMO Summit is an exclusive, invitation-only event for
conference, featuring over 30+ international and senior Members of the Marketing Institute. This event features
local speakers, with 800+ marketing professionals engaging keynotes from speakers who will address the attributes,
in attendance for a full day of sharing, learning responsibilities and core skills most important to being a leader in
and networking. DMX Dublin features specialist the fields of marketing and business today. Your thinking will be
streams of real-life case studies from successful challenged on what is required to be a CMO, how to drive growth
global and local brands, and state-of-the-art digital and devising a strategy that delivers success for your business.
technologies that are transforming marketing.
The format of the day is hugely interactive with
lots of networking. DMX Dublin is the marketing PARTNER EVENTS
conference of the year not to be missed!
The Marketing Institute also collaborates with other organisations
throughout the year to run a series of partnered events open to both
members and non-members. These events focus on topical issues,
THE ALL IRELAND MARKETING trends, news, and current challenges facing marketers in Ireland and
AWARDS (21.05.2020) internationally. They leverage specialist perspectives of organisations
The All Ireland Marketing Awards platform is the such as Mintel, Edelman, Onside, MediaCom, Alternatives, IAPI,
nation’s premier means of recognising the success National Dairy Council, Dataconversion, Dentsu Aegis Network,
of Irish marketing professionals and acknowledging SquareDot and Zahra Media Group.
their major contribution to the Irish economy.
These “Oscars” for marketing performance are Contact our events team at events@mii.ie
centred on the strategic value of marketing as
a driver of business success, and they highlight
excellence and best practice in the profession.
THE MARKETING BREAKFAST
SERIES
The Marketing Breakfast is a series of morning
events in Dublin exploring marketing themes and
practices in a wide range of different areas and
sectors. The series is geared towards marketing
professionals working or involved in strategy,
planning, branding, communications, PR, advertising
or management. These events enable attendees
to network and keep up to date on current trends.
The 2020 Marketing Breakfast is delivered in
partnership with MCCP.
10 The Marketing Institute Making the most of your Membership 11
MARKETING RESOURCES AND INSIGHTS
Member-only Online Marketing Library by EBSCO
We recently introduced our library of marketing
resources which includes full text marketing
journals, magazines, reports and research papers,
with titles including Harvard Business Review,
Forbes, Fortune and Journal of Marketing. It also
provides access to a global company information
database.
Mintel Trends
Keep up to date with the latest consumer trends
with reports and articles from Mintel, the world’s
leading market intelligence agency.
EMC: the European Marketing Confederation
The Marketing Institute of Ireland maintains close
links with other marketing bodies through the
European Marketing Confederation, and we share
regular academic articles and papers from around
Europe with our members.
The Consumer Market Monitor
The Consumer Market Monitor is published by the
Marketing Institute of Ireland in collaboration with
UCD Michael Smurfit Graduate Business School.
Widely relied upon by many businesses in their
ABOUT THE MARKETING INSTITUTE
planning process, the CMM is designed to track
key indicators of confidence and activity in the The Marketing Institute is the professional body for Ireland’s
Irish consumer market as a resource for marketing marketing people. We exist “to enable marketers to build
professionals and the wider business community. great brands and great careers”. We do this by sharing best
practice, insights and expert content, building the community
The Salary, Market Insights and Sentiment Survey of marketers, and aiding marketers in career progression.
The Marketing, Digital & Data Salary and Market The three themes of content, community and career underpin
Insights survey is created in collaboration with all Institute activities.
Alternatives.
This survey aims to benchmark salaries in the The Marketing Institute also owns and operates the All Ireland
Marketing, Digital & Data sectors but also to identify Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s
sentiment within this community. largest marketing conference.
12
The Marketing Institute of Ireland South County Business Park, Leopardstown, Dublin 18, D18 E659, Ireland
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