HOAG CLASSIC MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA
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HOAG CLASSIC MARCH 4 - 10, 2019 NEWPORT BEACH COUNTRY CLUB NEWPORT BEACH, CA
WELCOME
TO THE HOAG CLASSIC – A NEW ERA OF
PGA TOUR GOLF IN ORANGE COUNT Y
MARCH 4 - 10, 2019 – NEWPORT BEACH COUNTRY CLUB
For one week each year, the international spotlight shines brightly on Newport Beach and Orange
County. Massive galleries file into Newport Beach Country Club to lend a level of excitement that has
established the Hoag Classic as the finest stop on the PGA TOUR Champions.
After an illustrious 20-year partnership with Toshiba, this event is entering a new era with Hoag Hospital assuming
title sponsorship ownership and becoming the Hoag Classic. The partnership with Hoag provides an unparalleled
opportunity to give back to the health and vitality of our community in southern California.
Each year, the tournament raises over $1 million for Hoag and other local charities, totaling more than $20
million in its history – making it the most philanthropic event on the PGA TOUR Champions schedule. Additionally,
it attracts a field of professional players that rivals any major championship in golf, creating compelling
competition for our fans. On March 4 – 10, 2019, the tournament will deliver world class entertainment and
infuse millions of dollars into our economy.
Equally important to our success for charity and community is our track record with our sponsors. The Hoag
Classic positions your corporate brand in front of thousands of executives and affluent decision makers, allows
you to network with fellow sponsors and entertain customers and clients in a first-class and memorable hospitality
environment while enjoying championship golf at the highest level. We strive to ensure that sponsors are
benefiting from their involvement, and that goal is paramount in our management process. So let us help you grow
your business as we enhance our community.
On behalf of Hoag Hospital, we invite you to join our family of sponsors in support of Orange County’s largest
annual sporting event.
2
TOURNAMENT EVENTS & FACTS
Dates: March 4 – 9, 2019
Monday, March 4th Womanology
Monday Pro-Am
Tuesday, March 5th Champions Breakfast
Hoag Charity Gala
Wednesday, March 6th Legends Pro-Am presented by Konica Minolta
Thursday, March 7th Legends Pro-Am presented by Konica Minolta
Friday, March 8th Hoag Classic First Round
Saturday, March 9th Hoag Classic Second Round
Military Appreciation Day
Sunday, March 10th Hoag Classic Third Round
Student Day
Site: Newport Beach Country Club – Newport Beach, CA
Purse: $1.8 Million with a first place prize of $270,000
TV: 7 hours of national coverage on The Golf Channel, Friday – Sunday. The exposure from the Hoag
Classic telecast reaches over 78 million households domestically on The Golf Channel and over 330
million households in 190
countries internationally.
PGA TOUR Champions Stars: 78 legendary golfers from the PGA TOUR compete
in the event, including Fred Couples, John Daly, Bernhard Langer, Mark O’Meara, Tom Watson, Miguel
Angel Jimenez and Vijay Singh. Click here for the full list.
Attendance: 75,000+ people attend each year
Sponsors: 200+ corporate partners support the event
Volunteers: 800 people volunteer their time each year
2018 Hoag Classic Champion
Charity: Renowned for its excellence, specialized health care services and exceptional physicians,
Vijay Singh
nurses and staff, Hoag is admired as one of California’s leading health care organizations. In fact,
Hoag is emerging as a leader of care nationally and a destination for those who seek a level of
personalized care that is unsurpassed among Orange County’s health care providers.
Economic Impact: An independent study by Economics Research Associates of
Los Angeles determined the economic impact of the tournament on Newport
Beach and surrounding communities of Orange County to be almost $30 million.
Media: Through earned media and advertising, the Hoag Classic secures more than 10,000
placements spanning across broadcast, radio, print and online, culminating in nearly 40,000,0000
impressions – totaling over $5,000,000 in Media Value. 3
PGA TOUR Champions Hoag Classic Golf Fans and
REACHS IDEAL AUDIENCE* Corporate Audience
AGE GROUPS
MRI PROFILE OF GOLF U.S. AVERAGE
TELEVISION VIEWERS VS. INDEX* 0-11 1%
12-17 4%
Own Any Stock 208
18-34 11%
Own Money Market Fund 251 35-44 19%
Own Mutual Funds (Bonds) 182 45-54 29%
55-64 24%
Own Mutual Funds (Stocks) 180
64 and up 12%
Own Annuities 223 HOUSEHOLD INCOME
Own Retirement Real Estate 270 under $50,000 9%
$50,000 - 75,999 28%
Own an IRA Retirement Savings Plan 231
AUDIENCE Used Stock Rating Service 177
$75,000 - 125,000
$125,000 - 199,999
24%
22%
SNAPSHOT Sought Financial Planning Counsel 188
$200,00 and higher
MARITAL STATUS
Married
17%
69%
Have a Money Market Account 224
The PGA TOUR Champions and Hoag Single 31%
Classic audience are a dream crowd. Have a Personal Line of Credit 220
EDUCATION
The galleries are comprised of affluent and Have a Home Equity Line of Credit 241 College 62%
educated individuals who represent the perfect Post-Graduate 38%
demographic. They are company leaders, owners Have Travel Insurance 239
GENDER
and decision makers
Have 4+ Life Insurance Policies 372 Male 58%
who embody the spending habits for Orange
County. Have Homeowners or Personal Property Female 42%
260
Insurance of $300K Based on an on-site survey at the 2013 Hoag Classic
Life Insurance Policy $500K+ 193
*Source: MRI *Index = 100
4
CORPORATE SPONSORSHIPS
From playing with a PGA TOUR professional in one of the Hoag Classic’s exclusive pro-ams to
hospitality in a private skybox to branding on-course, the tournament offers numerous
opportunities for your company. Packages are customized on a company by company basis to
ensure that each sponsors’ business needs and objectives are met. Additionally, your total
spending places you in a level of sponsorship with the Hoag Classic and each level comes
with unique benefits.
SPONSORSHIP LEVELS
• GOLD (above $150,000)
• SILVER (above $75,000)
• BRONZE (above $30,000)
• COMMUNITY (below $30,000)
5
HOSPITALITY
The Hoag Classic is pleased to offer a variety of unique hospitality experiences at various levels and price points to fit any need.
SKYBOXES
These include private Skyboxes, Villas, Cabanas or shared hospitality venues. With VIP seating featuring views of golf on the
signature closing holes, and full service amenities, these luxury boxes offer unique first-class entertainment for your valued
customers and partners. All venues include food and beverage service, including buffet lunch, desserts, hors d’oeuvres and full
bar, heating and air conditioning, cable television, Wi-Fi and security.
PRIVATE SKYBOX PRIVATE VILLA
Skyboxes provide an unmatched opportunity to deliver the Villas are the largest hospitality venues at the tournament and 18thGreen Skyboxes
ultimate golf experience to your guests at the Hoag Classic. provide a private experience for you and your guests. They include an
Options include the par-three signature 17th hole surrounded by outdoor deck for spectating as well as an indoor heated and air-
water or the par-five finishing hole with a birds-eye view as the conditioned area. Villas offer panoramic views of two different holes,
champion is crowned. Skyboxes feature tiered seating with a so you can catch the action throughout the day. They also give you
hospitality area in the back. A front advertising sign with the opportunity to plan pre and post golf functions such as a
corporate logo and small hospitality entrance sign with company breakfast, dinner or meeting. A front advertising sign with corporate
name are also included. logo and small hospitality entrance sign with company name are also
included. 17th Green Skyboxes
PRIVATE 46 GUEST 58 GUEST 70 GUEST PRIVATE 50 GUEST 75 GUEST 100 GUEST VILLAS
SKYBOXES PACKAGE PACKAGE PACKAGE VILLAS PACKAGE PACKAGE PACKAGE
9M x 4M 9M x 5M 9M x 6M 6M x 7M tent 6M x 8M tent 6M x 9M
Size (Approx. 30’ x (Approx. (Approx. (Approx. 20’ x (Approx. 20’ x tent
13’) 30’ x 16.5’) 30’ x 20’) 23’) with 26’) with (Approx. 20’ x
Tickets per Size
outdoor outdoor 30’) with
day, Friday – 46 58 70 viewing decks viewing decks outdoor
Sunday viewing decks
Parking 18th Hole Villas
Passes per
4 5 6
day, Friday – Tickets per
Sunday day, Friday – 50 75 100
Sunday
PACKAGE
$41,750 $51,500 $61,000
COST
Parking
Passes Per
5 6 8
day, Friday -
Sunday
18th Hole Villas
PACKAGE
$45,000 $65,000 $85,000
COST
6
HOSPITALITY
PRIVATE CABANA
CABANAS
Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge chairs and
exterior seating. Cabanas come fully equipped with cable television, Wi-Fi and food and beverage service. A small hospitality
entrance sign with company name is also included.
PRIVATE CABANAS 14 GUEST PACKAGE 17 GUEST PACKAGE 22 GUEST PACKAGE View of the 17th Green
from Cabanas
10’ x 12’ tent with outside 10’ x 15’ tent with outside
Size 10’ x 20’ with outside deck
deck deck
Tickets per day, Friday – Sunday 14 17 22
Parking Passes per day, Friday - Sunday 2 3 4
Cabanas on the 17th tee
PACKAGE COST $13,500 $16,000 $20,500
TROPHY CLUB SKYBOX TROPHY CLUB SKYBOX
The Trophy Club is a perfect option for sponsors who want to experience the amenities of a Hoag Classic hospitality venue on a
smaller scale. Enjoy a festive atmosphere where you can entertain guests and network with other sponsors. The skybox provides
unparalleled viewing of the PGA TOUR Champions action throughout the day on the signature par-three 17th hole at Newport
Beach Country Club. The Trophy Club includes food and beverage service, including buffet lunch, desserts, hors d’oeuvres and
full bar, heating and air conditioning, cable television, Wi-Fi and security.
17th Green with Trophy Club on the far
left
TROPHY CLUB 4 GUEST PACKAGE 8 GUEST PACKAGE 12 GUEST PACKAGE
Tickets per day, Friday – 4 8 12
Sunday
View of the 17th Green from inside the
PACKAGE COST $3,600 $7,000 $10,250 Trophy Club
7
PRO-AMS
Competing inside the ropes and alongside the legends of the PGA TOUR is the most unique golf and entertainment experience in the
world. None is better than the Hoag Classic Pro-Ams, featuring the Monday Pro-Am at the start of the week, followed by the Legends
Pro-Am presented by Konica Minolta, with two days of golf on Wednesday and Thursday. Each professional in the field will compete
with a foursome of sponsors and their guests to provide a memorable experience that will yield lasting benefits.
LEGENDS PRO-AM PRESENTED BY KONICA-MINOLTA MONDAY PRO-AM
MARCH 6 – 7, 2019 March 4, 2019
This two-day event pairs an amateur foursome with a different The Monday Pro-Am offers our sponsors the first opportunity to
professional each day. In addition to the golf competition, the get “inside the ropes” on the Newport Beach Country Club
experience also features the spectacular Tuesday night pairings championship course. Each amateur foursome is paired with a
party, a fun and festive awards party on Thursday evening and our PGA TOUR Champions professional in this one day competition
famous “Dining with the Pros” Wednesday and Thursday for each on Monday. In addition to the golf, lunch, on course food and
player and a guest. PGA TOUR Champions players understand the beverage service and the awards party, the event provides for an
importance of corporate sponsors and their guest, meaning your unmatched experience that your customers will not forget.
experience will be unforgettable.
Each Player In The Foursome Receives:
Each Player In The Foursome Receives: • 1 commemorative “tee gift” package
• 1 commemorative “tee gift” package • 1 pro-am player credential and 1 VIP guest credential for all
• 2 invitations to the Tuesday Pairings Party access hospitality on Monday
• Pro-Am player credential and 1 VIP guest credential for all • 1 clubhouse parking pass on Monday
access hospitality on Wednesday and Thursday
Championship Weekend VIP Package Includes:
• 1 clubhouse parking pass on Wednesday and Thursday
• 4 VIP hospitality tickets per day, Friday – Sunday, to the
Championship Weekend VIP Package Includes: Trophy Club Skybox on the 17th green
• 8 VIP hospitality tickets per day, Friday – Sunday, to the Trophy • 1 VIP parking pass per day, Friday – Sunday
Club Skybox on the 17th green
• 2 VIP parking passes per day, Friday – Sunday
PACKAGE COST: $12,500
PACKAGE COST: $39,500
8
PREMIUM PLAYERS CLUB
The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events held throughout the year
and contribute to Hoag and other local charities. These distinctive events give our members the exclusive opportunity to connect with
the PGA TOUR Champions players who make the Hoag Classic Orange County’s premier event. Membership is for the 2019
tournament and follow up events throughout the calendar year, running January 1 - December 31, 2019.
MEMBERSHIP INCLUDES :
LEGENDS PRO-AM PRESENTED KONICA MINOLTA VIP HOSPITALITY – MARCH 8–10, 2019
One (1) playing spot in the Legends Pro-Am, including two days of Enjoy first-class hospitality for you and a guest, Friday-Sunday,
golf on Wednesday, March 6 and Thursday, March 7, each day with a during the championship rounds of the Hoag Classic. A private
different PGA TOUR Champions player. hospitality venue on the 18th hole will feature complimentary food
and beverage service all with unparalleled viewing of the PGA TOUR
SUNDAY VIP GOLF – MARCH 3, 2019 Champions action throughout the day. As well as two clubhouse
Players Club members have an exclusive opportunity to play Newport badges each day.
Beach Country Club the Sunday before tournament week begins.
Experience championship golf in the same environment that the PGA HOAG CLASSIC HALL OF FAME DAY – FALL 2019
TOUR Champions professionals will face with all of the hospitality At this special event we welcome back and induct our 2019
tents and bleachers set up. This private outing features hospitality tournament champion into the Hoag Classic Hall of Fame. Enjoy golf
and a limited field to provide a special golf experience. Players Club at the tournament course, followed by the induction ceremony and
member receives two playing spots. dinner featuring a Q&A. This unique off season event will promise to
be a fun and exciting day on and off the course. (Additional playing
HOAG CHARITY GALA– MARCH 5, 2019 spot for a guest can be purchased for $600.)
Players Club members will receive two invites to join us this year for
the Tuesday Evening Hoag Charity Gala . The Gala will take place at
Newport Beach Country Club and ill feature live music, signature
chefs, “glow in the dark golf”, and a auction .
ANNUAL MEMBERSHIP WITH HOSPITALITY- $10,500
(Contribution to Hoag Charity Sports approximately 85% tax deductible)
ANNUAL MEMBERSHIP WITHOUT HOSPITALITY- $9,500
9
PLAYERS CLUB
The Hoag Classic Players Club offers our members the opportunity to join the tournament for unique events held throughout the year
and contribute to Hoag and other local charities. These distinctive events give our members the exclusive opportunity to connect with
the PGA TOUR Champions players who make the Hoag Classic Orange County’s premier event. Membership is for the 2019
tournament and follow up events throughout the calendar year, running January 1 - December 31, 2019.
MEMBERSHIP INCLUDES :
SUNDAY VIP GOLF – MARCH 3, 2019 VIP HOSPITALITY – MARCH 8–10, 2019
Players Club members have an exclusive opportunity to play Newport Enjoy first-class hospitality for you and a guest, Friday-Sunday,
Beach Country Club the Sunday before tournament week begins. during the championship rounds of the Hoag Classic. A private
Experience championship golf in the same environment that the PGA hospitality venue on the 18th hole will feature complimentary food
TOUR Champions professionals will face with all of the hospitality and beverage service all with unparalleled viewing of the PGA TOUR
tents and bleachers set up. This private outing features hospitality Champions action throughout the day as well as two clubhouse
and a limited field to provide a special golf experience. Players Club badges each day.
member receives two playing spots.
HOAG CLASSIC HALL OF FAME DAY – FALL 2019
HOAG CHARITY GALA– MARCH 5, 2019 At this special event we welcome back and induct our 2019
Players Club members will receive two invites to join us this year for tournament champion into the Hoag Classic Hall of Fame. Enjoy golf
the Tuesday Evening Hoag Charity Gala . The Gala will take place at at the tournament course, followed by the induction ceremony and
Newport Beach Country Club and ill feature live music, signature dinner featuring a Q&A. This unique off season event will promise to
chefs, “glow in the dark golf”, and a auction . be a fun and exciting day on and off the course. (Additional playing
spot for a guest can be purchased for $600.)
ANNUAL MEMBERSHIP WITH HOSPITALITY- $3,500
(Contribution to Hoag Charity Sports approximately 85% tax deductible)
ANNUAL MEMBERSHIP WITHOUT HOSPITALITY- $2,500:
10BRANDING AND PROMOTION
The Hoag Classic’s branding and on-site activation opportunities afford our sponsors the
opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans
attending the tournament, our sponsors have the chance to create a lasting relationship through our
unique programs.
OPPORTUNITIES INCLUDE:
PAIRING GUIDE ADVERTISEMENT
The tournament pairing guide contains each day’s professional player groupings
and tee times. Printed each day Wednesday through Sunday, the pairing guides are
an indispensable part of the tournament for golf fans who want to follow the action.
Free to the public and with over 75,000 distributed, the corporate ads are a captive
and effective communication to reach the ideal demographic audience.
Package Cost: $11,500 (ticket package also included)
EXPO BOOTHS
Expo Booths are strategically located at the main entrance of the Hoag Classic and
they are the perfect opportunity to showcase your business and reach 75,000 of
Southern California’s affluent consumers who attend the tournament. Each
spectator enters and exits the tournament via our display area, putting you at the
center stage before thousands of potential customers. Capture leads, activate
promotions and offer special giveaways.
Package Cost: $7,500 (10’ x 10’ booth –ticket package also included)
ON-SITE SIGNAGE OPPORTUNITIES
The Hoag Classic signage opportunities provide exceptional ways to prominently
display your company to the 75,000 affluent spectators who attend the
tournament. These opportunities include Fairway Signs, Bleacher Signs, Official
Timepiece, Quiet Paddles and more.
Contact the tournament office for more information.
ADDITIONAL BRANDING OPPORTUNITES
Student Day, Womanology, Volunteer Sponsorships, Event
Naming Rights and other opportunities are available.
Contact the tournament office to customize a package that meets your objectives.
11MILITARY APPRECIATION DAY
The Hoag Classic is proud to announce the fourth annual Military Appreciation Day on
Saturday, March 9 at Newport Beach Country Club.
On this day, all former, active and reserve military members and up to three of their guests will
be honored with complimentary admission to the Hoag Classic and food and beverage
vouchers to thank them for their service to our country.
The tournament also donates to local military families and charities. Donations include U.S.
Navy Memorial Foundation, Marine Corps Scholarship Foundation and the Open Hearts for
Purple Hearts Foundations. Hoag Charity Sports invites you to participate in our 2019 Military
Appreciation Day program to help honor our military heroes while being recognized as a
philanthropic community partner.
SPONSORSHIP OPPORTUNITIES
FOUR STAR PRESENTING SPONSOR– $60,000
• Presenting sponsor of Military Appreciation Day (name in Official Title)
• Recognition as Presenting sponsor in all marketing materials and articles related to
Military Appreciation Day
• Recognition as Presenting sponsor in various communications prior to and during the
tournament, including print, online, television and radio
• Corporate logo on the Military Appreciation Day spread in the Pairing Guide
• Corporate logo on tournament website and all Military Appreciation Day signage
• Ten invitations to Saturday Morning VIP Reception
SATURDAY, MARCH 9, 2019 - NEWPORT BEACH COUNTRY CLUB
THREE STAR – $30,000
• Recognition as a “Three Star” sponsor in various marketing materials and articles related
to Military Appreciation Day SCHEDULE OF EVENTS
• Naming rights of signature Military Appreciation Day program 8:00 am Gates open
• Corporate logo on tournament website and Military Appreciation Day signage 9:30 am Opening Ceremony at the Champions Club (prior to play)
• Eight invitations to Saturday Morning VIP Reception 10:30 am VIP Reception (private brunch featuring
TWO STAR – $8,000 Military Day honorees and Sponsors) NBCC Clubhouse
5:00 pm Salute to Service live music at the Champions Club featuring John Daly
• Recognition as a “Two Star” sponsor in various marketing materials, on the tournament
and “Jocko”
website and Military Appreciation Day signage
• Four invitations to Saturday Morning VIP Reception
ONE STAR – $1,500
• Recognition as a “One Star” sponsor on the tournament website and Military Day signage
• Two Invitations to the Saturday Morning VIP Reception 12INFORMATION
FOR MORE INFORMATION, PLEASE CONTACT:
Brad Riesenberg – Sponsorship Development Manager
briesenberg@hoagcharitysports.com
O: (949) 660-1001
C: (630) 995-5780
Jeff Purser – Executive Director
jpurser@hoagcharitysports.com
O: (949) 660-1001
C: (949) 903-1583
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