LOUNGETHE HALL OF CULTURE AT ITB BERLIN 04.-08.03.2020 - Messe Berlin GmbH CULTURE - CULTURE LOUNGE
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©
NEW
N
LOCATIO
HALL 6.2
CULTURE
LOUNGETHE
HALL OF CULTURE
AT ITB BERLIN
04.–08.03.2020
THE VENUE
FOR CULTURE,
MEDIA AND
TOURISM
A HALL FOR CULTURE Since twelve years, the CULTURE LOUNGE once again offers ideal conditions for exhibitors to present current culture projects, upcoming exhibitions and new cultural tourism destinations to the industry and media, but also to customers. The well-proven module system offers an individual setting in line with every exhibitor’s budget. The platform is organised by Bonn-based projekt2508 GmbH and is official cultural partner of the ITB. ITB BERLIN The International Travel Trade Show (ITB) Berlin is the leading trade show for the international tourism industry. For more than 50 years now, the show has been catering to trade professionals and individual visitors, it has been meeting point for the trade, market place and source of inspiration. Visitors to the ITB rank the cultural tourism segment second on their popularity scale. The CULTURE LOUNGE offers you a perfect platform for a successful presentation of your cultural events and projects. FACTS AND FIGURES Exhibitors > 10.000 of which from abroad > 7.800 of which from Germany > 2.200 Visitors > 160.000 of which trade visitors > 110.000 MEGA-TREND CULTURAL TOURISM Cultural offers in cities and regions are increasingly becoming decisive criteria for the choice of a travel destination. According to the German Tourist Board’s (DZT) figures, about 33% of the total turnover in German tourism are earned with culture-oriented vacations and city trips. And yet, the enormous potential of the growing successful cooperation between culture and tourism partners is far from being fully tapped.
EXHIBITOR MODULES
MODULE 1: PRESENTATION LOGE
Exclusive exhibitor space with large exhibitor desk (booth sharing possible)
EUROPÄISCHE KULTURHAUPTSTADT
• Large space for graphics (118cm x 250cm) with • 4 exhibitor passes
additional 2 posters size A0* at the side walls • Press release in the digital
• With brochure compartments, inscription, CULTURE LOUNGE Press Kit
booth number • Personal digital press box
• Additional presentation via large-format • Use of CULTURE CONFERENCE LOUNGE
screens in the entrance areas • Use of the CULTURE CAFÈ for
• Basic entry in ITB-exhibitor catalogue Meetings, including use of the
• Entry in the CULTURE LOUNGE SALES GUIDE gastronomic offerings
incl. mailing (print and online)
12.900 €
MODULE 2: PRESENTATION DESK
KUNSTHIGHLIGHTS DER
SCHWEIZER KULTURSTÄDTE
High-quality exhibitor counter (co-exhibitor possible)
BASEL UND WINTERTHUR
• 2 posters size A0* • Press release in the digital
• Inscription, brochure compartments CULTURE LOUNGE Press Kit
• Additional presentation via large-format • Personal digital press box
screens in the entrance areas • Use of CULTURE CONFERENCE LOUNGE
• Basic entry in ITB-exhibitor catalogue • Use of the CULTURE CAFÈ for
• Entry in the CULTURE LOUNGE SALES GUIDE Meetings, including use of the
incl. mailing (print and online) gastronomic offerings
• 3 exhibitor passes
7.900 €
MODULE 3: PRESENTATION DESK
High-quality exhibitor desk (booth sharing possible)
BERLINISCHE GALERIE
• 1 posters size A0* • Press release in the digital
• Inscription, brochure compartments CULTURE LOUNGE Press Kit
• Additional presentation via large-format • Personal digital press box
screens in the entrance areas • Use of CULTURE CONFERENCE LOUNGE
• Basic entry in ITB-exhibitor catalogue • Use of the CULTURE CAFÈ for
• Entry in the CULTURE LOUNGE SALES GUIDE Meetings, including use of the
incl. mailing (print and online) gastronomic offerings
• 2 exhibitor passes
4.900 €
MODULE 4: VIDEO WALL
For exhibitors who cannot be at the fair in person
• Presentation of your offer (slideshow or video) • Personal digital press box
on a large screen in a central location of the • Information and contact service through
AACHEN, KULTURBETRIEBE
DEUTSCHES AUSWANDERERHAUS, BREMERHAVEN Glänzende Erscheinungen
CULTURE LOUNGE our staff
• Individual exhibitor labelling • Basic entry in the ITB exhibitor catalogue
DIÖZESANMUSEM PADERBORN
Bayreuth
Museum
Wagner
Richard
© Zoltan Nagy
Mauricio Kagel
GALWAY 2020 KULTURHAUPTSTADT EUROPAS
HOUSE OF EUROPEAN HISTORY | EUROPEAN PARLIAMENT, BRUSSLES
KARLSRUHE TOURISMUS
• Brochure display (Culture Info) at
RZ_RM_Postkarte ITB_2019_105x148mm_final.indd 1 06.02.19 13:10 Glänzende Erscheinungen
KUNSTHALLE HAMBURG
KUNSTHAUS ZÜRICH
Bayreuth
Museum
Wagner
Richard
RICHARD WAGNER MUSEUM BAYREUTH
1.500 €
© Zoltan Nagy
RUHR MUSEM, ESSEN
Mauricio Kagel
STIFTUNG BAUHAUS DESSAU
RZ_RM_Postkarte ITB_2019_105x148mm_final.indd 1 06.02.19 13:10
the large screen
CULTURE INFO • Postcard wall: one postcard with your motif,
edition of 1,000 (incl. printing costs)
* A charge may be made to cover any printing and lamination services. All prices plus 19% VAT
SPECIAL MODULES
MODULE 5: CULTURE BOARD
BEREICH 8
B 154
DIÖZESANMUSEUM KUNSTHALLE MANNHEIM
For exhibitors who cannot be at the fair in person
KULTURLAND ISLAND TOURISM IRELAND PADERBORN MUSEUM IN BEWEGUNG KULTURLAND ISLAND
• 1 poster size A1* • Press release in the digital
Halle 18 Stand 122
DIÖZESANMUSEUM PADERBORN
29.5.– 25.10.2020
• Inscription, 2 brochure compartments CULTURE LOUNGE Press Kit
Peter Paul
Rubens
und der Barock
im Norden
www.dioezesanmuseum-paderborn.de
• Basic entry in ITB-exhibitor catalogue • Personal digital press box
Harpa Reykjavík Harpa Reykjavík
INTERNATIONALES ARP MUSEUM - INTERNATIONALES
BACHFEST SCHAFFHAUSEN LANDESMUSEUM HANNOVER BAHNHOF ROLANDSECK BACHFEST SCHAFFHAUSEN
28. I N T E R N A T I O N A L E S Bahnhof Rolandseck 28. I N T E R N A T I O N A L E S
Bahnhof Rolandseck
zeiten
wende
• presentation via large-format screens • Information and contact service
• Entry in the CULTURE LOUNGE SALES GUIDE
IM LICHTE DER
1.500 €
OTTO PIENE
1400
20. BIS 24. MAI 2020
Die Goldene Tafel als
MEDICI BAROCKE ALCHEMIST UND
20. BIS 24. MAI 2020
B A C H B E F L Ü G E LT europäisches Meisterwerk KUNST ITALIENS HIMMELSSTÜRMER B A C H B E F L Ü G E LT
Landesmuseum Hannover Haukohl Family Collection
European Tour Akademie für Alte Musik Berlin
Akademie für Alte Musik Berlin 27.9.2019 bis 23.2.2020 SAMMLUNG RAU für
17. März 2019 – 5. Januar 2020 & RIAS Kammerchor
& RIAS Kammerchor 10. Februar – 8. September 2019
René Jacobs Im Lichte der Medici. Barocke Kunst Italiens | Haukohl Family Collection European René Jacobs
Gaechinger Cantorey Stuttgart
Tour ist eine Ausstellung des Arp Museums Bahnhof Rolandseck in Kooperation mit
Gaechinger Cantorey Stuttgart dem Musée national d‘histoire et d‘art Luxembourg als Koordinator und Initiator. Förderer
Hans-Christoph Rademann Haukohl Family Collection European Tour Sponsors
Hans-Christoph Rademann
Freiburger Barockorchester & Vox Luminis Freiburger Barockorchester & Vox Luminis
Jean Rondeau Jean Rondeau
Arp Museum Bahnhof Rolandseck | Hans-Arp-Allee 1 | 53424 Remagen | Dienstag bis Sonntag und an Feiertagen 11–18 Uhr | Informationen +49 2228-9425-0
Alle Konzerte auf www.bachfest.ch Alle Konzerte auf www.bachfest.ch
Der Hl. Sebastian wird von der Hl. Irene geheilt (Detail) | Felice Ficherelli | 17. Jh. | © Haukohl Family Collection | Foto: Tom Lucas / MNHA Luxembourg
Arp Museum Bahnhof Rolandseck | Hans-Arp-Allee 1 | 53424 Remagen | Dienstag bis Sonntag und an Feiertagen 11–18 Uhr | Informationen +49 2228-9425-0
I N K O O P E R AT I O N M I T GEFÖRDERT DURCH EINE INSTITUTION DES LANDES
Komet | Otto Piene | 1973 | More Sky Collection | © VG Bild-Kunst, Bonn 2019
RZ_28.Bachfest_Plakat_A1-A2_1.indd 1 31.01.19 00:32
RZ_28.Bachfest_Plakat_A1-A2_1.indd 1 31.01.19 00:32
MODULE 6: ART CITIES REISEN
KULTURREISEPARTNER DER CULTURE LOUNGE Presentation at the booth of ART CITIES REISEN with attractive sales promotion
• Design, production and mailing of an • Basic entry in ITB-exhibitor catalogue
ART CITIES REISEN cooperation flyer in • Information and contact service
advance of the fair. Distribution to approx. by ART CITIES REISEN staff
2.000 contacts of the travel industry and • Press release in the digital
presentation at the booth. CULTURE LOUNGE Press Kit
• 1 poster size A2 • Personal digital press box
• Inscription, brochure compartment 3.000 €
MODULE 7: CULTURE MEETING TABLE
Personal meeting table in the CULTURE CAFÉ
• 1 table card A4 • Press release in the digital
• Presentation via large-format screen in CULTURE LOUNGE Press Kit
the entrance areas • Use of catering service
• Basic entry in ITB-exhibitor catalogue
• 1 exhibitor pass 2.100 €
MODUL 8: BANNER AT MAIN HALLWAY
Large fabric banner with strong advertising impact
• Portrait size (1m x 2m) 1.500 € for exhibitors (Module 1-7)
• Printing and production included 2.000 € for non exhibitors
CULTURE PARTNER 2020 CULINARY PARTNER 2020
• Special wall space (2m x 2m) with inscription in the entrance area • Allocation of staff, kitchen use, porcelain
• 4 large-size banners (2m x 1m) with two-sided print at the main (Royal Copenhagen), beverages
hallway • Presentation shelf in the CULTURE CAFÉ
• Film presentation on a large-size screen in the entrance areas • Exclusive film- or image presentation via
• Usage of CONFERENCE LOUNGE for events large-size screen at the CULTURE CAFÉ
• Possibility of a reception for invited guests in the CULTURE CAFÉ • Presentation in the official
• Special labelling of the CULTURE LOUNGE ad light boxes on the CULTURE LOUNGE programme
fair grounds • Menu holders for the Culinary Partner with
• Presentation in the official CULTURE LOUNGE programme detailed list of dishes
• Announcement on the CULTURE LOUNGE website‘s landing page • 1 size A1 poster with flyer holder
• A4 page in the CULTURE LOUNGE SALES GUIDE • Press release in the digital
• Integration in CULTURE LOUNGE press work CULTURE LOUNGE Press Kit
On request On request
* A charge may be made to cover any printing and lamination services. All prices plus 19% VAT
SERVICES FOR OUR EXHIBITORS
CULTURE LOUNGE MEETING POINT FOR
SALES GUIDE HALLS 7, 8, 10, 11
PRESS AND MEDIA
We would like to provide trade visitors with information
The ITB receives worldwide media attention.
about our exhibitors‘ offers. All CULTURE LOUNGE
The CULTURE LOUNGE is the official Hall of
exhibitors will be presented with an image, a text and
Culture at the ITB. Use this opportunity for your
a contact person in a SALES GUIDE. This guide will
individual press activities as well as our press
be sent to ca. 2.000 travel organisers and multipliers.
service-counter. We invite ca. 1500 relevant media
Additionally, all exhibitors‘ profiles will be included into
and journalists to the fair in advance.
the CULTURE LOUNGE website. A contact forum will be
available, too. During the fair, the SALES GUIDE will be
displayed at the entrances and info points.
EXAMPLE
MODULE 1 CULTURE CONFERENCE LOUNGE
MAIN ENTRANCE MAIN ENTRANCE
DIGITAL
PRESS BOX EXAMPLE RECEPTION MODULE 4
MODULE 8 VIDEO WALL
MOBILE
INFO
CHARGING MOBILE
POINT CHARGING
POINT
EXAMPLE
MODULE 2 EXAMPLE
MODULE 7
EXAMPLE
MODULE 3
BAR
HALL 6.1
BAVARIA
BADEN-WÜRTTEMBERG
MEETING POINT FOR CULTURE CAFÉ CULTURE CONFERENCE LOUNGE
CULTURE AND TRAVEL A place for your meetings and individual Present your project or an exciting
subject in the CULTURE CONFERENCE
INDUSTRY appointments: the CULTURE CAFÉ or
the CULTURE BAR, located inside the LOUNGE: a space for all exhibitors,
CULTURE LOUNGE. Apart from beverages suitable for press conferences, talks,
Meet cultural travel organizers, important multipliers and little snacks, every exhibitor and their presentations and network meetings.
and individual visitors in the CULTURE LOUNGE, be guests receive a free light lunch and fresh The room offers the latest technical
it for a chat at your booth, or a meeting in the CUL- fruit daily. equipment and seats for more than
TURE CAFÉ. All important cultural travel organizers 40 people.
receive advance invitations to the fair.ITB Pressezentrum
© Messe Berlin GmbH © Messe Berlin GmbH
EXHIBITORS 2019
100 jahre bauhaus Kunstareal München - Kunst | Kultur | Wissen EUROPEAN CAPITALS OF CULTURE
Antikensammlungen München Kunsthalle Mannheim Galway – Kulturhauptstadt 2020
Arp Museum - Bahnhof Rolandseck Kunsthaus Zürich
art cities REISEN Bonn | Konstanz Kunstmeile Hamburg UNESCO WORLD HERITAGE SITES
arttourist.com Lenbachhaus, München Bauhaus Welterbestätten in Deutschland
Beckerbillett GmbH Linz Tourismus Bergpark Wilhelmshöhe, Kassel
Beethoven-Haus Bonn Lüttich I Kulturstadt Europäisches Netzwerk der Welterbe-
Belgien-Tourismus Wallonie LVIA | Brucknerhaus Linz vereine
Bundeskunsthalle, Bonn Malta Tourism Authority Mariendom und Domschatz, Hildesheim
Combase - Korona, Dresden MHK - Museumslandschaft Hessen Kassel Museumsinsel Berlin
Darmstadt Marketing Mons I Kulturstadt Valetta
Deutsche Bundesgartenschau Gesellschaft Museen Linz Wartburg, Eisenach
Deutsches Auswandererhaus, Bremerhaven Museenkoeln Welterbestätten in Flandern und der
Diözesanmuseum Paderborn Museum Folkwang, Essen Wallonie
Dom Museum Hildesheim Museumsufer Frankfurt Welterbe Kloster Lorsch
Dom Museum Wien NS-Dokumentationszentrum, München
Eisenach - Wartburgstadt Oper im Steinbruch, St. Margarethen FESTIVALS / THEATRE / DANCE
Esterházy Kulturbetriebe Pinakotheken | Bayerische Staatsgemälde- 200 Jahre Beethoven, Bonn
Europäisches Hansemuseum Lübeck sammlungen, München Bergen International Festival
Europäisches Netzwerk der Welterbevereine Porzellanikon | Staatliches Museum für Porzel- Internationales Bachfest Schaffhausen
European Cultural Route of Reformation lan, Selb/Hohenberg an der Eger
European Federation of Napoleonic Cities projekt 2508 Gruppe CULTURAL TRAVEL PARTNER
European Parliament Richard Wagner Museum Bayreuth art cities REISEN, Bonn | Konstanz
Glyptothek München Roemer- und Pelizaeus-Museum Hildesheim arttourist.com
Hamburger Kunsthalle Ruhr Museum, Essen
Hessisches Landesmuseum Darmstadt Schallaburg SERVICE PARTNERS
Hildesheim | Welt. Kultur. Erbe. Småland & Öland | Kulturregion BECKERBILLET GmbH
Internationales Bachfest Schaffhausen Staatliche Museen zu Berlin Combase - Korona, Dresden
Karlsruhe Tourismus Stadt Lorsch | Kultur & Tourismus Ticketmaster GmbH
Kassel | documenta-Stadt Stiftung Bauhaus Dessau
Klosterneuburg bei Wien Ticketmaster
Kolumba Kunstmuseum des Erzbistums Köln Visit Gent
Kulturbetriebe der Stadt Aachen Visit Oostende
Kulturland Norwegen VISITFLANDERS - Tourismus Flandern-Brüssel
KulturReiseLand NRW I Tourismus NRW
With the kind support of: Event, Organization,
Information and booking:
projekt2508
projekt2508 Group
Bonn | Berlin | Constance | Antwerp
Riesstrasse 10 | 53113 Bonn
Tel. +49 (0)228 / 184967-0 | Fax -10
culturelounge@projekt2508.de
www.culturelounge.de
KAUFMANNSLADEN www.projekt2508.de
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