MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
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MEDIA KIT 2019 22’925 REMP certified copies The best of design, architecture and home interiors. The leading magazine in French-speaking Switzerland.
ESPACES CONTEMPORAINS General Introduction Espaces contemporains magazine is widely recognized as the main platform for information and professional exchanges pertaining to home interiors, design, architecture and contemporary art. Espaces contemporains is: • The number one reference for design, architecture and interior design for all of French-speaking Switzerland. • Rich in content: current cultural events and news, qualitative articles and in-depth reporting, photographic and informational home tours, a creative and varied layout • A vast network of prestigious partnerships: : SIA, Mudac, ECAL, HEAD, EPFL, Artgenève, well-known Swiss and international architecture studios, showrooms and retailers in French-speaking Switzerland, the main trade fairs and exhibitions dedicated to home interiors and contemporary creation. • A major actor in the promotion of interior design in Switzerland.
TARGET AUDIENCE / READERSHIP More than just a magazine, Espaces contemporains is a true reference in the field Due to its extensive influence as well as its active and exclusive presence in all spaces dedicated to the cultural and commercial promotion of contemporary design, Espaces contemporains is appreciated by : ⦁ Current and future homeowners ⦁ Creators, advisors and planners: architects, interior designers and real-estate agents. ⦁ Professionals in the field: manufacturers, distributors, installers, advisors. ⦁ Individuals who are passionate about interior design Strong Points: Minimum guaranteed print run: 22’925 copies: in 2018 8’223 copies sold (via subscriptions or retailers), 7’712 copies in free targeted subscriptions, 6’990 copies distributed as targeted promotional diffusion. A particularly high-affinity with architecture studios and private architects. As of today, 1’055 architects are paying subscribers to Espaces contemporains. The active presence of Espaces contemporains in all the principle spaces and main events dedicated to home interior and contemporary creation.
PUBLICATION DATES AND EDITORIAL CALANDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art – and more! Magazine Publication Ad closing Main theme Editorial features Trade fair presentations and Date date retrospectives EC 1/19 28.02.2019 06.02.2019 Current trends and ⦁ Kitchens and household Presentation Habitat-Jardin 19 news in interior design, appliances Presentation Design Days 19 architecture and design ⦁ Bathrooms Lausanne ⦁ Interior design trends Retrospective imm Cologne 19 ⦁ Fabric trends Retrospective Living Kitchen 19 Retrospective Heimtextil 19 Retrospective Maison&Objet 19 Retrospective Paris Déco Off 19 EC 2/19 09.04.2019 13.03.2019 Homes and architecture ⦁ Bathrooms Retrospective ISH Frankfort 19 ⦁ Outdoor furniture Presentation The fairs of Milan 19 ⦁ Construction, building Retrospective Ambiente 19 technology, smart homes and home automation ⦁ Verandas, pergolas, windows, glazing, shutters ⦁ Office space and design EC 3/19 16.05.2019 17.04.2019 Current trends and ⦁ Kitchens and household Presentation of the seasonal news in interior design, appliances garden and outdoor trade fairs architecture and design ⦁ Turnkey and standardized houses ⦁ Outdoor floor coverings and terraces ⦁ Outdoor furniture and gardening ⦁ Pergolas, sunshades and awnings Pools
PUBLICATION DATES AND EDITORIAL CALANDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art – and more! Magazine Publication Ad closing Main theme Editorial features Trade fair presentations and Date date retrospectives EC 4/19 21.06.2019 22.05.2019 Special issue, furniture ⦁ Annual guide to furniture and Retrospective Milan fairs design design Presentation Tendence 19 ⦁ Focus on Swiss furniture and Presentation Maison&Objet 19 design Presentation Spoga+Gafa 19 ⦁ Annual guide to lighting Presentation Bauen & ⦁ Annual guide to interior floor Moderni-sieren 19 coverings Presentation Cersaie 19 ⦁ Annual guide to fabrics, wall coverings and wallpaper EC 5/19 Current trends and 10.09.2019 14.08.2019 news in interior design, ⦁ Bathrooms Presentation Neue Räume 19 architecture and design ⦁ Marble masonry Presentation Design Days 19 ⦁ Hi-Fi - Home cinema Genève ⦁ Beds and bedding ⦁ Closets, wardrobes and storage
PUBLICATION DATES AND EDITORIAL CALANDAR Espaces contemporains covers a wide range of topics related to the fields of home interior, architecture, design and contemporary art – and more! Magazine Date de Délai Thème principal Dossier Présentation et rétrospective salon parution d’insertion C&R 2019 17.10.2019 27.09.2019 Construction & Renovation ⦁ Annual guide to structural and civil Presentation Light+Building 19 work Presentation Bauen&Modernisieren 19 ⦁ Annual guide to building Presentation Swissbau 2020 technology, smart homes, energy. Presentation Habitat-Jardin 2020 ⦁ Turnkey and standardized houses ⦁ Annual guide to kicthens and home appliances ⦁ Annual guide to bathrooms ⦁ Annual guide to finishing and fitting work EC 6/19 28.11.2019 30.10.2019 Current trends and news in ⦁ Kitchens and home appliances Retrospective Neue Räume 19 interior design, ⦁ Tableware, accessories and Retrospective Marmomacc 19 architecture and design Christmas gifts Retrospective Cersaie 19 ⦁ Lighting Retrospective Maison&Objet 19 ⦁ Livingrooms and sofas September 19 ⦁ Energy, furnaces and fireplaces Presentation Swissbau 2020 Presentation Artgenève 2020
DISTRIBUTION Espaces contemporains has established a vast network of partnerships with leading actors in the fields of architecture, design, interior design and contemporary art Distribution 2019 22’925 copies in French-speaking Switzerland (minimum guaranteed circulation) Geneva – Vaud – Neuchâtel – Jura – Fribourg – Valais Distribution by target group: Home and appartment owners 6’550 ex. Future homeowners (building permit applicants for home construction/refurbishment) 2’175 ex. Consumers of contemporary furniture and organizational systems 6’950 ex. Architects and landscapers 1’300 ex. Interior designers and decorators 450 ex. Promotors and real-estate agents 400 ex. Notaries, lawyers, doctors, dentists, embassies and consulates 750 ex. 4 and 5 star hotels, Gault&Millau and Guide Michelin restaurants 300 ex. Specialized retailers in contemporary product design, furniture and decoration 1’500 ex. Specialized trade fairs (Habitat-Jardin, Design Days, Designers’ Saturday, etc.) 1’800 ex. Newsagents (sales) 750 ex. Total circulation 22’925 ex.
SPECIAL ISSUE: CONSTRUCTION&RÉNOVATION The annual selection of new products and techniques for building and renovating the home. Articles, ideas and useful advice on the choice of materials, of products and of equipment capable of helping current and future homeowners who are planning on building or renovating the interior or exterior of their house or apartment. MAIN TOPICS: ⦁ Funding ⦁ In-depth articles on architectural projects ⦁ Construction : façades, insulation, windows, doors, staircases, shutters … ⦁ Energy : heating, fireplaces, furnaces, radiators, light switches … ⦁ Kitchens : appliances, extractor fans, sinks, faucets and pipework … ⦁ Bathrooms: showers, bathtubs, washbasins, towel-dryers, faucets, toilets, accessories … ⦁ Smart Home : security, alarm systems, home automation … ⦁ Finishing and fitting: floor coverings, floor and wall tiles, wood flooring, wall-to-wall carpeting, partition walls and sytems, internal doors, door handles, terraces and patios ⦁ Address page Publication date : 17.10.2019 Ad closing date : 27.09.2019
DISTRIBUTION: CONSTRUCTION&RÉNOVATION Espaces contemporains’ Special Issue is distributed to owners and future homeowners and also though a vast network of partnerships with leading actors in the fields or constrcution and renovation DISTRIBUTION 2019 22’925 copies in French-speaking Switzerland (minimum guaranteed circulation) Geneva – Vaud – Neuchâtel – Jura – Fribourg – Valais Distribution by target group: Espaces contemporains subscribers (including 1’055 architects) 8’223 ex. Homeowners and future homeowners (including building-permit applicants) 8’570 ex. Architects and Interior designers (complimentary) 445 ex. Craftspeople and professionals (fitters, carpenters, joiners, roofers, tilers, electricians, plasterers, decorators) 1’650 ex. Trade Fairs (Salon Bois 2019, Habitat-Jardin 2019, Journée de l’architecture et de l’urbanisme Neuchâtel, …) 2’437 ex. Showrooms 850 ex. Newsagents (sales) 750 ex. Total circulation 22’925 ex.
ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION Rates 2019 and advertising formats (Swiss francs; +7,7 % VAT) 1/1 page 2/3 page width 2/3 page height 1/2 page width 1/2 page height 1/3 page width 1/3 page height M 210 x 277 M 210 x 175 M 130 x 277 M 210 x 133 M 99 x 277 M 210 x 85 M 64 x 277 F 230 x 297 F 230 x 186 F 142 x 297 F 230 x 144 F 111 x 297 F 230 x 97 F 76 x 297 5780.- 4300.- 4300.- 3380.- 3380.- 2500.- 2500.- 1/4 page width 1/4 page height Catalogue 2/1 panorama pages Cover page - Gate folder M 210 x 65 M 99 x 133 supply service M 420 x 277 2 pages external opening Case 46 x 60 F 460 x 297 2010.- 2010.- 420.- 11’560.- Price on request M = with margin / F = without margins, +3mm bleed Special placement Premium placement Single advertisement on editorial page Inside front cover : +20% (first advertising pages of the magazine) 1/2 page, 1/3 page : Back inside cover : +10% 10% surcharge on gross rate 10% surcharge on gross rate Back cover : +25% Cultural discount : on request Cannot be on the first third of the magazine except for the Editorial and Impressum pages
ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION Rates 2018 and advertising formats (Swiss francs; +7,7 % VAT) DISCOUNT ACCORDING TO ANNUAL GROSS SALES (12 MONTHS) 5’000.- / 2% 10’000.- / 4% 15’000.- / 7% 20’000.- / 10% 25’000.- / 12% 30’000.- / 14% 35’000.- / 16% 40’000.- / 18% ADVERTISING AGENCY COMMISSION Advertising agency commission (AAC) : 15% / Annual sales bonus (ASB II): 15% starting from 3 pages AAC and ASB II are not cumulative. INSERTS (max 236 x 303 mm / min 148 x 210mm) LOOSE INSERTS (max 210 x 287 mm / min 148 x 105 mm) Weight Advertising Technical Total Weight Advertising Technical Postage Total value costs value costs cost Up to 25g 5’100.- 800.- 5’900.- Up to 25g 5’100.- 800.- 2’310.- 8’210.- Up to 50g 5’950.- 800.- 6’750.- Up to 50g 5’950.- 800.- 2’310.- 9’060.- Same price lose Up to 75g 6’800.- 800.- 2’730.- 10’330.- Up to 51g inserts Above 75g : on request Above 75g : on request AGENCY COMMISSION Consulting agency commission (AAC) or annual sales bonus (ASBII): 15% of the advertising value only (starting from 3 pages). AAC and ASB II are not cumulative. Cancellations or postponements: accepted up to 10 working days before the official ad closing date (see pages 4 and 5)
DIGITAL MEDIA KIT The best of design, architecture and home interiors. French-speaking Switzerland’s top magazine in its field.
ONLINE PRESENCE Facts and Figures 144’000 4,11 min Sessions the last 180 days to For the duration of the session www.espacescontemporains.ch Source : Google Analytics Source : Google Analytics 83,61 % Of the visits are Swiss. 6’730 followers of Espaces contemporains’ A quality and local public Social media networks (Facebook, Twitter, Instagram)
WEB FORMATS 2019 Different options (1/3) MAXIBOARD Format desktop : 1120 x 110 pixels Mobile format : 300 x 50 pixels Fichier : GIF, JPG, HTML5 Rotation between two advertisers during each period Price : Fr. 1000.- / month FIXED THIN BANNER Desktop format : 728 x 90 pixels File : GIF, JPG, HTML5 One single available location, no rotation. Price: Fr. 500.- / month
WEB FORMATS 2019 Different options (2/3) FIXED RECTANGLE BANNER Desktop format : 336 x 280 pixels Mobile format : 336 x 280 pixels File: GIF, JPG, HTML5 Price: Fr. 500.- / month BANNER IN RIGHT SKYSCRAPER Desktop format : 250 x 250 pixels File : GIF, JPG, HTML5 Continuous rotation between 5 existing location, Visible on every page of the website. Price: Fr. 250.- / month
WEB FORMATS 2019 Different options (3/3) POP UP Desktop format : 490 x 440 pixels File : GIF, JPG, HTML5 Price : Fr. 750.- / month VIDEO Desktop format : 250 x 250 pixels Mobile format : 250 x 250 pixels File: MP4 Visible on every page of the website Price : Fr. 250.- / month
NATIVE ADVERTISING We offer the possilbility of promoting your products in the form and style of our editorial content. PERSONALIZED CONTENT – GAME CONTEST INTERVIEWS AND ADVICES Price : Upon request Price : Fr. 200.- + the object in question GOOD PLAN OF THE WEEK WISHLIST Price: Fr. 100.- / week Price : Fr. 200.-
ADVERTORIAL We offer choice locations with maximum visibility to communicate on your products WEEK 1 WEEK 2 TO 4 Advertorial on one of our inspiration pages, large format. Presence of the advertorial in a secondary position within the chosen category. Five available categories : Architecture / Home Decoration / Design / Lifestyle / Practical advice. Material in French supplied directly by the advertisers. Price : Fr. 1’000.- / month
NEWSLETTER We offer the visibility through our numerous newsletters ADVERTISING BANNER PERSONALIZED NEWSLETTER Desktop format : 600 x 90 pixels If you are organizing an event, we can help you promote it be using our newsletter public to communicate and reach a wide public. About ten newsletters sent troughout the year to announce the launch of each new issue of the magazine and the most important events and news. Price: Fr. 250.- / newsletter Price : Fr. 1000.- / newsletter
WWW.ESPACESCONTEMPORAINS.CH Price list Format Price: Maxiboard Fr. 1000.- / month Fixed thin banner Fr. 500.- / month Fixed rectangular banner Fr. 500.- / month Rectangular banner in right skyscraper Fr. 250.- / month Pop up Fr. 750.- / month Video Fr. 250.- / month Creation of personalized content Price upon request Game contest Fr. 200.- + the object in question Good plan of the week Fr. 100.- / week Whish list Fr. 200.- Advertorial Fr. 1000.- / month Newsletter – advertisement Fr. 250.- / newsletter Newsletter – personalized Fr. 1000.- / newsletter Discount : 3 month – 5% / 6 month – 10% / 12 month – 20% For all technical information please contact : webmaster@espacescontemporains.ch
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