MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains

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MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
MEDIA KIT 2019

                                                        22’925
                                                        REMP
                                                        certified
                                                        copies
 The best of design, architecture and home interiors.
The leading magazine in French-speaking Switzerland.
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
ESPACES CONTEMPORAINS
General Introduction

Espaces contemporains magazine is widely recognized as the main platform for information and professional exchanges pertaining to home
interiors, design, architecture and contemporary art.

Espaces contemporains is:

•   The number one reference for design, architecture and interior design for all of French-speaking Switzerland.

•   Rich in content: current cultural events and news, qualitative articles and in-depth reporting, photographic and informational home tours, a
    creative and varied layout

•   A vast network of prestigious partnerships: : SIA, Mudac, ECAL, HEAD, EPFL, Artgenève, well-known Swiss and international architecture
    studios, showrooms and retailers in French-speaking Switzerland, the main trade fairs and exhibitions dedicated to home interiors and
    contemporary creation.

•   A major actor in the promotion of interior design in Switzerland.
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
TARGET AUDIENCE / READERSHIP
More than just a magazine, Espaces contemporains is a true reference in the field

Due to its extensive influence as well as its active and exclusive
presence in all spaces dedicated to the cultural and commercial
promotion of contemporary design, Espaces contemporains is
appreciated by :

⦁   Current and future homeowners

⦁   Creators, advisors and planners: architects, interior
    designers and real-estate agents.

⦁   Professionals in the field: manufacturers, distributors,
    installers, advisors.

⦁   Individuals who are passionate about interior design

Strong Points:

     Minimum guaranteed print run: 22’925 copies: in 2018 8’223 copies sold (via subscriptions or retailers), 7’712 copies in free targeted
     subscriptions, 6’990 copies distributed as targeted promotional diffusion.

     A particularly high-affinity with architecture studios and private architects. As of today, 1’055 architects are paying subscribers to
     Espaces contemporains.

     The active presence of Espaces contemporains in all the principle spaces and main events dedicated to home interior and
     contemporary creation.
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
PUBLICATION DATES AND EDITORIAL CALANDAR
Espaces contemporains covers a wide range of topics related to the fields of home interior,
architecture, design and contemporary art – and more!

Magazine   Publication   Ad closing   Main theme                 Editorial features                  Trade fair presentations and
           Date          date                                                                        retrospectives

           EC 1/19
           28.02.2019    06.02.2019   Current trends and         ⦁ Kitchens and household            Presentation Habitat-Jardin 19
                                      news in interior design,     appliances                        Presentation Design Days 19
                                      architecture and design    ⦁ Bathrooms                         Lausanne
                                                                 ⦁ Interior design trends            Retrospective imm Cologne 19
                                                                 ⦁ Fabric trends                     Retrospective Living Kitchen 19
                                                                                                     Retrospective Heimtextil 19
                                                                                                     Retrospective Maison&Objet 19
                                                                                                     Retrospective Paris Déco Off 19
           EC 2/19
           09.04.2019    13.03.2019   Homes and architecture     ⦁ Bathrooms                         Retrospective ISH Frankfort 19
                                                                 ⦁ Outdoor furniture                 Presentation The fairs of Milan 19
                                                                 ⦁ Construction, building            Retrospective Ambiente 19
                                                                   technology, smart homes and
                                                                   home automation
                                                                 ⦁ Verandas, pergolas, windows,
                                                                   glazing, shutters
                                                                 ⦁ Office space and design
           EC 3/19
           16.05.2019    17.04.2019   Current trends and         ⦁ Kitchens and household            Presentation of the seasonal
                                      news in interior design,     appliances                        garden and outdoor trade fairs
                                      architecture and design    ⦁ Turnkey and standardized
                                                                   houses
                                                                 ⦁ Outdoor floor coverings and
                                                                   terraces
                                                                 ⦁ Outdoor furniture and gardening
                                                                 ⦁ Pergolas, sunshades and
                                                                   awnings
                                                                   Pools
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
PUBLICATION DATES AND EDITORIAL CALANDAR
Espaces contemporains covers a wide range of topics related to the fields of home interior,
architecture, design and contemporary art – and more!

Magazine   Publication   Ad closing   Main theme                 Editorial features                   Trade fair presentations and
           Date          date                                                                         retrospectives

           EC 4/19
           21.06.2019    22.05.2019   Special issue, furniture   ⦁ Annual guide to furniture and      Retrospective Milan fairs
                                      design                       design                             Presentation Tendence 19
                                                                 ⦁ Focus on Swiss furniture and       Presentation Maison&Objet 19
                                                                   design                             Presentation Spoga+Gafa 19
                                                                 ⦁ Annual guide to lighting           Presentation Bauen &
                                                                 ⦁ Annual guide to interior floor     Moderni-sieren 19
                                                                   coverings                          Presentation Cersaie 19
                                                                 ⦁ Annual guide to fabrics, wall
                                                                   coverings and wallpaper

           EC 5/19                    Current trends and
           10.09.2019    14.08.2019   news in interior design,   ⦁   Bathrooms                        Presentation Neue Räume 19
                                      architecture and design    ⦁   Marble masonry                   Presentation Design Days 19
                                                                 ⦁   Hi-Fi - Home cinema              Genève
                                                                 ⦁   Beds and bedding
                                                                 ⦁   Closets, wardrobes and storage
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
PUBLICATION DATES AND EDITORIAL CALANDAR
Espaces contemporains covers a wide range of topics related to the fields of home interior,
architecture, design and contemporary art – and more!

Magazine   Date de      Délai         Thème principal              Dossier                                  Présentation et rétrospective salon
           parution     d’insertion

           C&R 2019
           17.10.2019   27.09.2019    Construction & Renovation    ⦁ Annual guide to structural and civil   Presentation Light+Building 19
                                                                     work                                   Presentation Bauen&Modernisieren 19
                                                                   ⦁ Annual guide to building               Presentation Swissbau 2020
                                                                     technology, smart homes, energy.       Presentation Habitat-Jardin 2020
                                                                   ⦁ Turnkey and standardized houses
                                                                   ⦁ Annual guide to kicthens and
                                                                     home appliances
                                                                   ⦁ Annual guide to bathrooms
                                                                   ⦁ Annual guide to finishing and
                                                                     fitting work

           EC 6/19
           28.11.2019   30.10.2019    Current trends and news in   ⦁ Kitchens and home appliances           Retrospective Neue Räume 19
                                      interior design,             ⦁ Tableware, accessories and             Retrospective Marmomacc 19
                                      architecture and design        Christmas gifts                        Retrospective Cersaie 19
                                                                   ⦁ Lighting                               Retrospective Maison&Objet 19
                                                                   ⦁ Livingrooms and sofas                  September 19
                                                                   ⦁ Energy, furnaces and fireplaces        Presentation Swissbau 2020
                                                                                                            Presentation Artgenève 2020
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
DISTRIBUTION
Espaces contemporains has established a vast network of partnerships with leading actors in
the fields of architecture, design, interior design and contemporary art

Distribution 2019

22’925 copies in French-speaking Switzerland (minimum guaranteed circulation)
Geneva – Vaud – Neuchâtel – Jura – Fribourg – Valais

Distribution by target group:

Home and appartment owners                                                                                6’550 ex.

Future homeowners (building permit applicants for home construction/refurbishment)                        2’175 ex.

Consumers of contemporary furniture and organizational systems                                            6’950 ex.

Architects and landscapers                                                                                1’300 ex.

Interior designers and decorators                                                                           450 ex.

Promotors and real-estate agents                                                                            400 ex.

Notaries, lawyers, doctors, dentists, embassies and consulates                                              750 ex.

4 and 5 star hotels, Gault&Millau and Guide Michelin restaurants                                            300 ex.

Specialized retailers in contemporary product design, furniture and decoration                            1’500 ex.

Specialized trade fairs (Habitat-Jardin, Design Days, Designers’ Saturday, etc.)                          1’800 ex.

Newsagents (sales)                                                                                          750 ex.

                                                                                     Total circulation   22’925 ex.
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
SPECIAL ISSUE: CONSTRUCTION&RÉNOVATION
The annual selection of new products and techniques for building and renovating the home.

Articles, ideas and useful advice on the choice of materials, of products
and of equipment capable of helping current and future homeowners who
are planning on building or renovating the interior or exterior of their house
or apartment.

    MAIN TOPICS:

⦁   Funding
⦁   In-depth articles on architectural projects
⦁   Construction : façades, insulation, windows, doors, staircases,
    shutters …
⦁   Energy : heating, fireplaces, furnaces, radiators, light switches …
⦁   Kitchens : appliances, extractor fans, sinks, faucets and pipework …
⦁   Bathrooms: showers, bathtubs, washbasins, towel-dryers, faucets,
    toilets, accessories …
⦁   Smart Home : security, alarm systems, home automation …
⦁   Finishing and fitting: floor coverings, floor and wall tiles, wood
    flooring, wall-to-wall carpeting, partition walls and sytems, internal
    doors, door handles, terraces and patios
⦁   Address page

    Publication date : 17.10.2019
    Ad closing date : 27.09.2019
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
DISTRIBUTION: CONSTRUCTION&RÉNOVATION
Espaces contemporains’ Special Issue is distributed to owners and future homeowners and
also though a vast network of partnerships with leading actors in the fields or constrcution and
renovation
DISTRIBUTION 2019

22’925 copies in French-speaking Switzerland (minimum guaranteed circulation)
Geneva – Vaud – Neuchâtel – Jura – Fribourg – Valais

Distribution by target group:

Espaces contemporains subscribers (including 1’055 architects)                                                                  8’223 ex.

Homeowners and future homeowners (including building-permit applicants)                                                         8’570 ex.

Architects and Interior designers (complimentary)                                                                                 445 ex.

Craftspeople and professionals (fitters, carpenters, joiners, roofers, tilers, electricians, plasterers, decorators)            1’650 ex.

Trade Fairs (Salon Bois 2019, Habitat-Jardin 2019, Journée de l’architecture et de l’urbanisme Neuchâtel, …)                    2’437 ex.

Showrooms                                                                                                                         850 ex.

Newsagents (sales)                                                                                                                750 ex.

                                                                                                           Total circulation   22’925 ex.
MEDIA KIT 2019 - 22'925 REMP The best of design, architecture and home interiors - Espaces Contemporains
ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION
Rates 2019 and advertising formats (Swiss francs; +7,7 % VAT)

1/1 page               2/3 page width         2/3 page height          1/2 page width       1/2 page height          1/3 page width            1/3 page height
M 210 x 277            M 210 x 175            M 130 x 277              M 210 x 133          M 99 x 277               M 210 x 85                M 64 x 277
F 230 x 297            F 230 x 186            F 142 x 297              F 230 x 144          F 111 x 297              F 230 x 97                F 76 x 297
5780.-                 4300.-                 4300.-                   3380.-               3380.-                   2500.-                    2500.-

1/4 page width         1/4 page height       Catalogue                 2/1 panorama pages                            Cover page - Gate folder
M 210 x 65             M 99 x 133            supply service            M 420 x 277                                   2 pages external opening
                                             Case 46 x 60              F 460 x 297
2010.-                 2010.-                420.-                     11’560.-                                      Price on request

M = with margin / F = without margins, +3mm bleed

 Special placement                        Premium placement                             Single advertisement on editorial page

 Inside front cover : +20%                (first advertising pages of the magazine)     1/2 page, 1/3 page :

 Back inside cover : +10%                 10% surcharge on gross rate                   10% surcharge on gross rate

 Back cover : +25%                        Cultural discount : on request                Cannot be on the first third of the magazine except for the Editorial
                                                                                        and Impressum pages
ESPACES CONTEMPORAINS AND CONSTRUCTION&RENOVATION
Rates 2018 and advertising formats (Swiss francs; +7,7 % VAT)

DISCOUNT ACCORDING TO ANNUAL GROSS SALES (12 MONTHS)

5’000.- / 2%      10’000.- / 4%      15’000.- / 7%    20’000.- / 10%     25’000.- / 12%     30’000.- / 14%        35’000.- / 16%    40’000.- / 18%

ADVERTISING AGENCY COMMISSION
Advertising agency commission (AAC) : 15% / Annual sales bonus (ASB II): 15% starting from 3 pages
AAC and ASB II are not cumulative.

INSERTS (max 236 x 303 mm / min 148 x 210mm)                               LOOSE INSERTS (max 210 x 287 mm / min 148 x 105 mm)

Weight             Advertising        Technical      Total                Weight          Advertising     Technical       Postage      Total
                   value              costs                                               value           costs           cost

Up to 25g          5’100.-            800.-          5’900.-              Up to 25g       5’100.-         800.-           2’310.-      8’210.-

Up to 50g          5’950.-            800.-          6’750.-              Up to 50g       5’950.-         800.-           2’310.-      9’060.-

                   Same price lose                                        Up to 75g       6’800.-         800.-           2’730.-      10’330.-
Up to 51g
                   inserts
Above 75g : on request                                                    Above 75g : on request

AGENCY COMMISSION
Consulting agency commission (AAC) or annual sales bonus (ASBII): 15% of the advertising value only (starting from 3 pages).
AAC and ASB II are not cumulative.
Cancellations or postponements:
accepted up to 10 working days before the official ad closing date (see pages 4 and 5)
DIGITAL MEDIA KIT

  The best of design, architecture and home interiors.
French-speaking Switzerland’s top magazine in its field.
ONLINE PRESENCE
Facts and Figures

             144’000                                4,11 min
         Sessions the last 180 days to          For the duration of the session
        www.espacescontemporains.ch                Source : Google Analytics
            Source : Google Analytics

               83,61 %
              Of the visits are Swiss.    6’730 followers of Espaces contemporains’
             A quality and local public              Social media networks
                                                (Facebook, Twitter, Instagram)
WEB FORMATS 2019
Different options (1/3)

                          MAXIBOARD

                          Format desktop : 1120 x 110 pixels
                          Mobile format : 300 x 50 pixels
                          Fichier : GIF, JPG, HTML5

                          Rotation between two advertisers during each period

                          Price : Fr. 1000.- / month

                          FIXED THIN BANNER

                          Desktop format : 728 x 90 pixels
                          File : GIF, JPG, HTML5

                          One single available location, no rotation.

                          Price: Fr. 500.- / month
WEB FORMATS 2019
Different options (2/3)

                          FIXED RECTANGLE BANNER

                          Desktop format : 336 x 280 pixels
                          Mobile format : 336 x 280 pixels
                          File: GIF, JPG, HTML5

                          Price: Fr. 500.- / month

                          BANNER IN RIGHT SKYSCRAPER

                          Desktop format : 250 x 250 pixels
                          File : GIF, JPG, HTML5

                          Continuous rotation between 5 existing location,
                          Visible on every page of the website.

                          Price: Fr. 250.- / month
WEB FORMATS 2019
Different options (3/3)

                          POP UP

                          Desktop format : 490 x 440 pixels
                          File : GIF, JPG, HTML5

                          Price : Fr. 750.- / month

                          VIDEO

                          Desktop format : 250 x 250 pixels
                          Mobile format : 250 x 250 pixels
                          File: MP4

                          Visible on every page of the website

                          Price : Fr. 250.- / month
NATIVE ADVERTISING
We offer the possilbility of promoting your products in the form and style of our editorial content.

PERSONALIZED CONTENT –                             GAME CONTEST
INTERVIEWS AND ADVICES

Price : Upon request                               Price : Fr. 200.- + the object in question

GOOD PLAN OF THE WEEK                              WISHLIST

Price: Fr. 100.- / week                            Price : Fr. 200.-
ADVERTORIAL
We offer choice locations with maximum visibility to communicate on your products

WEEK 1                                                                  WEEK 2 TO 4

Advertorial on one of our inspiration pages, large format.              Presence of the advertorial in a secondary position within the chosen
                                                                        category.
Five available categories : Architecture / Home Decoration / Design /
Lifestyle / Practical advice.

Material in French supplied directly by the advertisers.
                                                                        Price : Fr. 1’000.- / month
NEWSLETTER
We offer the visibility through our numerous newsletters

ADVERTISING BANNER                                                PERSONALIZED NEWSLETTER

Desktop format : 600 x 90 pixels                                  If you are organizing an event, we can help you promote it be using
                                                                  our newsletter public to communicate and reach a wide public.
About ten newsletters sent troughout the year to announce the
launch of each new issue of the magazine and the most important
events and news.

Price: Fr. 250.- / newsletter                                     Price : Fr. 1000.- / newsletter
WWW.ESPACESCONTEMPORAINS.CH
Price list

Format                                                        Price:

Maxiboard                                                     Fr. 1000.- / month

Fixed thin banner                                             Fr. 500.- / month

Fixed rectangular banner                                      Fr. 500.- / month

Rectangular banner in right skyscraper                        Fr. 250.- / month

Pop up                                                        Fr. 750.- / month

Video                                                         Fr. 250.- / month

Creation of personalized content                              Price upon request

Game contest                                                  Fr. 200.- + the object in question

Good plan of the week                                         Fr. 100.- / week

Whish list                                                    Fr. 200.-

Advertorial                                                   Fr. 1000.- / month

Newsletter – advertisement                                    Fr. 250.- / newsletter

Newsletter – personalized                                     Fr. 1000.- / newsletter

Discount : 3 month – 5% / 6 month – 10% / 12 month – 20%

                                                           For all technical information please contact :
                                                             webmaster@espacescontemporains.ch
CONTACT
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