Media Kit 2018 Möbel VERKAUFEN - Konradin Service
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Möbel VERKAUFEN Media Kit 2018
With the section:
Industry Partners
A joined project of
Publishing House and Contacts
Publishing house Account managers
Konradin Medien GmbH
Ernst-Mey-Str. 8,
70771 Leinfelden-Echterdingen
Phone +49 711 7594-294
Publisher:
Katja Kohlhammer
Title:
Möbel VERKAUFEN
Website:
www.mv-verkaufen.de Rebecca Schmidt Stefanie Murr
Phone +49 711 7594-386 Phone +49 711 7594-364
Year: rebecca.schmidt@konradin.de stefanie.murr@konradin.de
5th year 2018
Frequency of publication:
4 x a year
Format:
DIN A4
Price:
Annual subscription:
Germany/abroad 59.70 €
Editing Order management
Elena Deeg Angelika Rottländer
Phone +49 711 7594-491 Phone +49 711 7594-316
mv.redaktion@konradin.de angelika.rottlaender@konradin.de
2
Media Brand www.architektur.konradin.de/mv
The trade magazine for carpenters and joiners
In brief Range of subjects
Möbel VERKAUFEN is the trade magazine for The topic range includes the subjects kitchen, living,
carpenters, joiners and interior designers with their sleeping, lighting, office & object, home accessories
own specialist furniture stores and/or kitchen and interior (floor, wall, textiles, colours, etc.).
showrooms, who sell both their own and third-party
products. Möbel VERKAUFEN reports on interior design trends,
selected product innovations, and the latest hot styles
This magazine is an indispensable source of ideas and in the world of homes and furnishing. Advice is
stimuli for companies aiming at complementing their arranged into topics and includes tips and tools to
range of products with merchandise like furniture, help retailers in e.g. selecting products and designing
kitchens (and equipment), lighting, floors, living acces- showrooms, and in sales talks with customers.
sories etc. Carpenters, joiners and interior designers Best-practice case studies give readers practical
active in retail will find a wealth of suggestions on support for their sales.
how to increase their sales.
The „market“ section includes current facts and
The main target group of Möbel VERKAUFEN is trade figures from the world of furniture and kitchen trade.
firms with extensive consulting expertise, who It also informs about suppliers, associations and
support individual and corporate clients with interior shopping communities.
design concepts, planning, and furnishing, and hence
function on the market as high-end interior designers.
www.mv-verkaufen.de
Circulation and distribution
• quick research of 20,000 copies
current industry for carpenters and joiners as well as selected target
contacts reader groups from the kitchen and furnishing trade,
• furniture trends object design and office furniture.
• detailed product
information
• case examples
3
Target Group/Online Reader Survey
95.9% of the Möbel VERKAUFEN readers are joiners, carpenters,
interior fitters
The target group
Owners/associates/tenants 56.6%
Operations managers/
offer purchased merchandise, master craftsmen 29.6%
72.4% such as: Journeymen/craftsmen 13.8%
Home furniture* 75.7% 52.1%
of respondents expect that
Kitchens 63.5% the importance of the
„trade“ sector will increase
Lighting 61.7%
within the next three years.
Floors 53.9%
Office/object design 29.6% Current percentage of trade in total turnover
(Basis: respondents reselling merchandise)
Bedroom furniture 14.8%
Outdoor furniture/
46.7%
solar shading
12.2% 39.0%
* Home furniture in detail:
chairs 56.5%,
tables 27.0%, 14.3%
upholstered furniture 20.9%, up to 10 % more than 10 %
storage furniture 20.9%, of turnover of turnover no reference
living-room furniture 21.7%
Source: Online reader survey 2015, 145 respondents from joining/interior fitting, furniture trade, planning offices, interior design
4
Circulation and Distribution Analysis | Recipient-Structure Analysis
The trade magazine Möbel VERKAUFEN is a joint project of the leading
joiners‘ and cabinetmakers‘ magazines BM Innenausbau/Möbel/Bauelemente
and dds – the magazine for furniture and interior fitting in cooperation with
md INTERIOR DESIGN ARCHITECTURE, the specialist magazine for interior architects,
planners, designers and upscale furniture retailers.
13,8%
Journeymen
01 Audited by: craftsmen
02 Circulation and distribution: 20,000 copies 56,6%
Distributed to joiners, cabinetmakers and interior designers (subscribers of BM
29,6% owners
and dds) and to selected reader target groups from the areas kitchen and Operations associates
furniture trade, furnishing and office fitting. managers tenants
master
03 Geographical analysis: Share of total distributed copies
craftsmen
Economic area % Copies
Germany 94.3 18,868
Abroad 5.7 1,138
of them
Austria 48.9 556
Switzerland 31.4 358
Other (mainly Europe) 19.7 224
Actual circulation 100.0 20,000
Source: Online reader survey 2015
5
Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue Main topics Further topics In each Trade fair calender
issue Subject to modification
1/2018 Beautiful dining
Tables and chairs
Sleeping
A selection of the finest products and
January
Heimtextil, Frankfurt, 09.-12.01.
Market: suppliers/partners for merchandise, figures, data,
Lighting materials for the day’s most restful Domotex, Hanover, 12.-15.01.
Publication Date:
Consultancy: marketing, best-practice, advice & tools
and all that goes with it hours imm cologne, Cologne, 15.-21.01.
14.03.2018
Review - imm Blickfang, Cologne, 19.-21.01.
Advertising deadline: Maison & Objet, Paris, 19.-23.01.
Kitchens SÜDBUND Wohntage, Backnang, 24.-25.01.
16.02.2018
Storage systems
Built-in lamps February
Kitchens designed for living Blickfang, Hamburg, 02.-04.02.
furniture market facts
ZOW, Bad Salzuflen, 06.-08.02.
Flooring Stockholm Furniture Fair, Stockholm, 06.-10.02.
Design and technology Ambiente, Frankfurt, 09.-13.02.
Trend products
March
2/2018 Kitchen: Eurocucina 2018
The latest trends from the 2018
Wohnen & Objekt
Multi-function and case furniture
Intern. Handwerksmesse, Munich, 07.-13.03.
Blickfang, Stuttgart, 16.-18.03.
Eurocucina Storage space solutions Light + Building, Frankfurt, 18.-23.03.
Publication Date:
Built-in appliances Upholstered furniture Holz-Handwerk, Nuremberg, 21.-24.03.
05.06.2018
Sliding doors
Review - Saloni April
Advertising deadline:
04.05.2018 ifh, Nuremberg, 10.-13.04.
Outdoor Salone del Mobile, Milan, 17.-22.04.
Solar protection
Furniture May
Kitchens Blickfang, Basel, 04.-06.05.
Added value thanks to the right Küchenwohntrends, Munich, 06.-07.05.
accessories
6
Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue Main topics Further topics In each Trade fair calender
issue Subject to modification
3/2018 Trends in living - bedrooms and
bathrooms
Light
Light solutions and technology
June
Eunique, Karlsruhe, 08.-10.06.
Market: suppliers/partners for merchandise, figures, data,
Beds, bedding, stowage space Built-in lights MZE-Messepark, Göttingen, 10.-11.06.
Publication date:
Consultancy: marketing, best-practice, advice & tools
In the right light
06.09.2018
Healthy sleep on ecological materials Kitchens July
Review - MZE Messepark Sinks, taps and mixers Tendence, Frankfurt a. M., 30.06.-03.07.
Advertising deadline:
Accessories
13.08.2018
Prepstations for homes September
spoga+gafa, Cologne
Entrée/hall furniture Mood, Brussels, 06.-08.09.
furniture market facts
Wardrobe Küchenmeile A30/area30/house4kitchen, 15.-21.09.
Storage 100% Design, London
Small and case furniture Polstermöbel-Hausmessen, Oberfranken
Biennale Interieur, Kortrijk
Maison & Objet, Paris
4/2018 Kitchens
Cooking culture
Interior trends 2019
Materials, surfaces, textiles October
Cooking technology Colours for furniture Orgatec, Cologne, 23.-27.10.
Publication Date:
Mobile and flexible cooking Interior design Blickfang, Vienna, 27.-29.10.
07.12.2018
Review - Area30, Küchenmeile Walls/floors/ceilings
Advertising deadline: November
Office & home office architect@work, Berlin, 07.-08.11.
13.11.2018
Solutions Blickfang, Bern, 24.-26.11.
Concepts
Interior design December
architect@work, Stuttgart, 05.-06.12.
7Industry Partners (Prices valid as of 01.10.2017, in €, plus VAT)
Section: Industry partners
• The section for distribution partners and other companies who provide planning and PRINT entry
sales support to carpenters, joiners and interior designers active in retail.
• A concise overview of well-known companies from the industry to enable readers to
quickly establish contact. 4 issues of Möbel VERKAUFEN
Format: 92 mm x 56 mm, 4-colour
Cross-media presence across the year Price
PRINT entry – 4 issues of Möbel VERKAUFEN Contents: Corporate logo
Address and contact details
ONLINE entry – 12 months at www.mv-verkaufen.de 980.00 URL website/QR code
Image representing product area
(portrait or landscape)
ONLINE entry
1 year at www.mv-verkaufen.de
Contents: Corporate logo
Address and contact details
Link to website
Company profile with max.
1,000 characters (incl. spaces),
max. 3 images
Rotation of the manufacturer's
logo-product image
on starting page and subpages
8Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Format: 210 mm wide x 297 mm high, DIN A4, untrimmed: Ads:
216 mm wide x 303 mm high
Formats Price Formats: width x height in mm
Type area: 188 mm wide x 270 mm high, 4c Trim: add 3 mm to each side
4 columns of 44 mm width
Type area Trimmed
Printing and binding: Web offset,
saddle stiching 1/1 page 5,800.00 188 x 270 210 x 297
Data delivery: Please use our advertisement portal
www.konradin-ad.de for data submission.
Conditions: Prior to digital transfer of advertising artwork, the publisher must 1/2 page 3,900.00 land. 4col 188 x 133 210 x 150
receive the corresponding advertisement booking. The order and copy deadlines are port. 2col 92 x 270 103 x 297
specified in the editorial schedule. A full-size print-out is required for checking the
supplied advertisement, or a contract proof or press proof in the case of a colour
advertisement. In case of incomplete delivery or faulty data, we assume no liability 1/3 page 2,900.00 land. 4col 188 x 88 210 x 105
for the print result. port. 60 x 270 71 x 297
Terms of payment: 2% discount for direct debit, advance payment and payment
within 10 days of invoice date, otherwise payment in full no later than 30 days from
invoice date. VAT no. DE811236132 1/4 page 2,200.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150
Bank details: Baden-Württembergische Bank, BIC: SOLADEST600, port. 1col 44 x 270 55 x 297
IBAN: DE28 6005 0101 0002 6238 87
Our general terms and conditions are available on the Internet at www.konradin.de. Cover pages 6,800.00
We would be happy to send you a copy on request. U2, U3, U4
Contact and advice:
Rebecca Schmidt Discounts: For bookings within 12 months (year of insertion)
Phone +49 711 7594-386
rebecca.schmidt@konradin.de Frequency Volume
2 ads 4 ads 2 pages 4 pages
5% 15% 5% 15%
9Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil
Display ads Pixels Price per
Leaderboard www.mv-verkaufen.de (width x height) week
Large leaderboard 970 x 90 340.00
Leaderboard 728 x 90 260.00
Skyscraper
Skyscraper 120 / 160 x 600 260.00
Medium rectangle 300 x 250 260.00
Video ad 300 x 250 340.00
Medium
Rectangle Hockeystick 728 x 90 + 160 x 600 340.00
Wallpaper (+background color) 728 x 90 + 160 x 600 340.00
Website incl. all subpages / prices valid for max. 3 ads in rotation
Discounts: 5 % for 6 weeks or more, 10% for 12, 15% for 18, 20% for 24
Exclusive newsletter Recipients Price per
dispatch
Data delivery Display Ads: md recipients 9,500 3,800.00
7 days before start of campaign via e-mail to auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), Redirect (file size max. 80 KB).
bm recipients 15,000 4,300.00
HTML5 and Redirect - please send as a HTTPS-compliant attachment.
File format - video ad: MPEG4 (file size max. 30 MB).
dds recipients 14,700 2,900.00
Data delivery Exclusive Newsletter:
7 days before start of campaign via e-mail to auftragsmanagement@konradin.de bm + dds recipients 25,800 5,200.00
File formats: GIF, JPG (DOC additionally for text/image ad), trackingcode is possible,
tracking pixels are not built in (file size max. 60 KB).
bm + dds + md recipients 35,300 6,500.00
Only the first frame of the animated GIF file will be displayed.
10Joint project of BM and dds in cooperation with
md INTERIOR DESIGN ARCHITECTURE
A strong
brand network
www.bm-online.de www. dds-online.de www.md-mag.com
Konradin Media Group Services:
is one of the largest providers of specialist information in Market research and market analysis
the German-speaking world. Its portfolio comprises Corporate Publishing − 100% customized: konradin.de
some 50 specialist media and science magazines, online Printing specialists: konradinheckel.de, konradin-printshop.de
portals, and events series. Learn more at: www.konradin.
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