Considered Comfort Systems for living - Bed & Bath A/W 20/21 - Make it in Design
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Bed & Bath A/W 20/21
Considered
Comfort
Systems for living
Soft materials, matte finishes and warm colours
emphasise a sense of comfort in the most intimate
spaces in the home
Ex T
Considered Comfort
Systems for living
Considered Comfort explores how design and interiors will
respond to our changing relationship with home, as it
becomes a multifunctional system for living.
Already, fluid working patterns are changing how we use
our homes, and tech is enabling us to bring out-of-home
activities inside. Hi-tech exercise systems, for example,
connect to virtual trainers to simulate the experience of a
fitness class from the living room. And when we are not
home, we can control it remotely through devices and
appliances synced to our phones.
For bed and bath, this will alter what we want from our
products and spaces, and what we expect from them.
Expect a push towards soft, natural and tactile materials,
and items that support seamless transitions between work,
rest and play. In 2021, our homes will be multi-tasking, and
our products will be following suit.
H&M
Action Points
Enhancing wellness is a key focus for spaces in this trend,
which sees bathrooms become spa-like retreats, and
bedrooms become cosy sanctuaries
1. Bring nature inside: Natural patterns and materials
create a sense of connection with the outdoors, and
plants are used to improve air quality and add a lush
element to rooms.
2. Look to Japanese design: Concepts of simplicity and
finding beauty in the imperfect – both embraced in
Japanese design – inspire pared-down designs focused
on quality materials and refined aesthetics.
3. Embrace natural materials: Use tactile raw materials
for their imperfect beauty, organic origins, and their
ability to bring warmth to neutral interiors.
4. Use earthy colours and matte finishes: Use warm
colours to create cosy spaces where consumers will feel
comfortable letting down their guard, and use matte
pigments to create soft-touch surfaces on hard goods.
5. Focus on calm and comfort: This human-centric trend
is all about enhancing wellbeing, reducing visual and
mental clutter, and returning to the simplicity of nature.
Urban Outfitters
Mood
Doherty Design
Nichba Design
Studio Truly Truly
Wellbeing is a key focus for Considered Comfort,
and especially for bedrooms and bathrooms. Matte
materials in natural and earthy shades create warm,
welcoming and enveloping spaces, and padded
textiles enhance comfort, while imperfect organic
materials add a sense of warmth. Japanese
aesthetics inspire simple spaces, and nostalgic
themes come through in the form of updated
vintage florals.
The Vallentine Project
Society of Wanderers
Key Directions
Warm colours, simple silhouettes and natural inspirations add a sense of quiet comfort to bedrooms and bathrooms
Minimalist Organic Japanese Monochrome Botanical Spaces Pretty Nostalgia
H&M Home United Products Wallace Cotton Kip & Co
Casual Stripes Padded Comfort Sun-Baked Pigments Muted Olive
Parachute Home Aquanova Ikea H&M Home
Minimalist
Organic
Thea Home Ikea
As the influence of self-care grows for
interiors, organically grown fibres such as
Tile Makes the Room cotton will gain importance for bed and bath
designs
• Combine high-quality natural materials
such as sustainable oak and cork with
minimalist styling.
• Focus on warm neutrals such as off white
and ecru, rather than stark white.
• Keep shapes and designs simple and
refined, and add tactility with hand-crafted
objects and finishes.
Loughlin Furniture
Oggetto Ever Life Design
Japanese
Monochrome
H&M Home
H&M Home
Japanese aesthetics inspire minimalist spaces
with a restrained and refined approach to
Zara Home
design, colour and material
H&M Home
• Black-and-white schemes in this story offer
a sense of balance and contrast, rather than
cold starkness.
• Use irregular forms and linear designs on
textiles to create a hand-crafted look.
• Use black to create ultra-simple bathroom
hardware and accessories.
Vigo Industries
The Vallentine Project
Botanical Spaces
Wallace Cotton
Bring the outside in with botanical prints and
patterns, and a range of greens
@clarkaunz
• All types of plants are referenced in prints
for bedding and bath accessories, inspired
by the popularity of house plants,
particularly among Millennials.
• Offering a connection with nature – either
real or through prints – can also be used to
enhance wellbeing.
• Create spa-like spaces using photoreal
prints of orchids, or incorporate greenery
into shower curtains to give consumers an
easy way to buy into this story.
Ted Baker
CP Hart H&M Home
Pretty Nostalgia
Drummonds Matalan
CB2
Look back to the past with fresh eyes to
select vintage and archival elements that will
work in a contemporary context
• Give chintz prints a new lease of life
with fresh colours and simpler styling.
• Floral prints range from all-over ditsies to
1990s-style large-scale blooms.
• Update towels with vintage trims, and
create an antique look for bathroom fittings
and accessories.
Garnet Hill
Urban Outfitters Adoora
Casual Stripes
Urban Outfitters Zara Home
Coastal stripes give designs a fresh, unisex
and relaxed appeal for A/W 20/21
Parachute Home Wallace Cotton • Replace traditional blue and white with
soft greys, and highlights of oatmeal and
sand tones.
• Use natural materials and focus on hand-
crafted styles for both textiles and hard
goods.
• Hammam towels will be a key item, and
are already gaining popularity thanks to
their use of natural cotton, their multi-use
versatility, and often their Fairtrade
credentials.
Oggetto
Garnet Hill FeldsparPadded Comfort
West Elm Sorema
Society Limonta
Create a soft sanctuary with padded and
comforting materials, offering an antidote to
the noise and pace of the outside world
• Offer supreme comfort and warmth with
tactile and padded materials.
• Use deep quilting to give bedding a
luxurious edge, and quilted channels to give
towels a padded look.
• Use neutral and soothing colours. This
story is all about how the consumer feels,
rather than attention-grabbing designs.
House Babylon
Ex T West ElmSun-Baked Pigments
H&M Home Himla
Pigmented matte surfaces, which we have
also called out in our S/S 20 forecast, will
remain key this season
La Redoute Crosby Studios
• Layer warm shades of terracotta, baked
peach, brick red and bare plaster to create a
multi-hued sanctuary.
• Add texture and interest to plain-dyed
textiles by using tactile weaves.
• Give hard goods and bathroom fixtures a
softer look, and use natural fibres with
a non-sateen weave for plain-dye bedding.
Urban Outfitters
You Magazine H&MMuted Olive
Sanderson Home
Expect deep mossy hues to uptrend for
bedroom and bathroom interiors
H&M Home
Ex T • Use greens to suggest a connection with
nature, from soft sage to deep olive.
• These muted tones have a soothing effect,
making them ideal for spaces designed for
relaxation.
• Encourage consumers to layer textiles by
offering linen bedding in a variety of greens.
Secret Linen Store
Nate Berkus AquanovaLifestyle & Interiors
Critical Path A/W 20/21
Macro Forecast Colour Lifestyle & Interiors Colour Trend Materials Trend Concepts
Concepts
A comprehensive round-up of the key
Future Drivers 2021 Global Colour
Colour stories to inspire and assist solid materials trends for A/W 20/21.
NEW REPORT - The global macro- WGSN's Global Colour Forecast provides your design development for A/W 20/21
economic drivers that will have a major first view of what A/W 20/21 will look like. This lifestyle and interiors collections. Packaging Trend Concepts
impact in 2021, and strategies for success. season, we present two palettes that reflect the Essential direction on the key colours,
duality of life lived online as much as offline – one surface patterns, structures, materials and
with true natural tones, and the other with Trend Concepts finishes for the food, drink and beauty
Future Innovations 2021 unmistakably digital hues. industries.
WGSN’s Trend Concepts reports
What used to be known as The Vision will
now be published once a year, with
(formerly called Forecasts) present Holiday & Gifting
Colour by Region seasonal design directions, two years
strategies for a 12-month period. Future
The five colours you need to know for the A/W ahead of market. Colour and materials A series of reports covering future trends
Innovations will outline the 12 areas that will
20/21 markets in Europe, China, North America reports will not be thematically trended, for key seasonal events and holidays,
lead transformation across industries in
and South America, edited from WGSN's Global while interiors will be trended into three offering direction on mood and colour;
2021. These will feed into our Big Ideas and
Colour palette. themes per season. food and drink; decor; styling; and prints
Trend Concepts reports, but these reports
and graphics.
will no longer be thematically linked. Colour Evolution
Lifestyle and Interiors Design & Product
Explore how colours are evolving with tonal Trend Concepts
Future Consumer 2021 comparisons from WGSN's three seasonal Development
Seasonal direction to support the entire
An in-depth look at the consumer drivers, forecasts up to and including A/W 20/21.
development process for interiors and A comprehensive range of reports offering
priorities and profiles that will emerge in
industrial design, with analysis of direction for product development
2021, both globally and regionally.
Lifestyle & Interiors Colour lifestyle factors, materials, finishes, covering all categories, in line with our three
patterns and shapes. Reports will be thematic trends for A/W 20/21.
Big Ideas presented as three trended themes.
Lifestyle & Interiors Global Colour
A yearly report outlining five key ideas for Seasonal, core and metallic palettes tailored
lifestyle and interiors industries, distilled from for A/W 20/21 lifestyle and interiors
our Future Drivers and Future Innovations collections, plus our pick of the season's six
reports. must-have tones.Related Reports
Big Ideas 2021: Lifestyle & Interiors Lifestyle & Interiors Trend Concepts A/W 20/21: Considered
Comfort
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