LONDON DESIGN FESTIVAL SPONSOR PRESENTATION - LONDON DESIGN FESTIVAL 14-22 SEPTEMBER 2019 #LDF19
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LONDON DESIGN FESTIVAL SPONSOR PRESENTATION LONDON DESIGN FESTIVAL 14–22 SEPTEMBER 2019 #LDF19
London Design Festival exists to celebrate and promote the
depth of London’s design excellence and offers opportunities
for brands and services to engage with an influential audience
in a memorable design focused context.
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INTRODUCTION
London Design Festival has earned the reputation as one of
the most exciting design events in the world.
Staged every year in September, the Festival’s vision is to
celebrate and promote a broad spectrum of design
disciplines across cultural and commercial platforms in
London. The Festival provides the punctuation moment in
the calendar when the design community comes alive,
attracting local and international audiences to over 350
events and installations in the capital.
London Design Festival has a proven track record, having
delivered a rich and varied programme of design activities
since its formation in 2003. Having grown significantly in
sixteen years, our agenda is not concerned with becoming
bigger, only better and ever more relevant.
“I’m delighted to support this wonderful Festival, which shows that London is open
to ideas, innovation and to people from around the world.”
- Sadiq Khan, Mayor of London
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Images clockwise starting top left: ‘Please Feed The Lions’ by Es Devlin, in collaboration with Google Arts & Culture, supported by The Space. Trafalgar Square 2018 | ‘MultiPly’ by Waugh
Thistleton Architects and Arup, supported by the American Hardwood Export Council, V&A Museum, 2018 | ‘Alphabet’ by Kellenberger-White, supported by British Land at Broadgate
WHAT HAPPENS DURING THE FESTIVAL
LANDMARK PROJECTS
Designed by emerging, as well as world-leading designers
and architects, including John Pawson, Amanda Levete,
and David Chipperfield. Each installation is located on a
prominent London site such as Trafalgar Square, the V&A
Museum, St Pauls or Somerset House. This is made
possible by brands such as British Land, BMW, Google Arts
& Culture and many more.
HEADLINE EVENTS
Highlights include the Design Medal Awards, an exclusive
evening awarding leading designers for their outstanding
contribution; the Global Design Forum, a sell-out world
class thought leadership programme; and the Official
London Design Festival Party, one of the most celebrated
events in the London events calendar.
PARTNER ACTIVITY
‘Partner Activity’ includes all events that are staged
independently and promoted by the Festival. In 2018, this
comprised of over 300 events across the city, including; the
5 trade fairs (known as Design Destinations), which
collectively showcase over 2,000 participating exhibitors
and 11 Design Districts.
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Images clockwise starting top left: Medal Dinner 2017, Gladstone Library | London Design Festival Party at the V&A, 2018 | ‘The Smile’ by Alison Brooks Architects, supported by the American
Hardwood Export Council, Chelsea College of Arts, 2016
DESIGN DISTRICTS, DESTINATIONS & ROUTES
5 DESIGN DESTINATIONS
11 DESIGN DISTRICTS
4 DESIGN ROUTES
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OUR AUDIENCE
LDF CHANNELS
264k 588,200 visitors from over 75 countries
Instagram followers
attended the Festival in 2018. London Design Festival helped
148k drive a total of 161,250 visits to the V&A.
Facebook likes
149k
Twitter followers
60k
Newsletter subscribers
1.54million
Website page views
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MEDIA COVERAGE HIGHLIGHTS
The 16th edition of London Design Festival attracted and
welcomed journalists, influencers and PR from local,
national and international media outlets, creating a total
global circulation reach and an AVE of £13,199,491.
PRESS HIGHLIGHTS UK
• FT Weekend Magazine Supplement dedicated to London
Design Festival
• Featured on 40 UK broadcast and radio clips including
BBC Breakfast News, BBC Radio London The Robert
Elms Show and ITV Lunchtime News
• 43 pieces in the Evening Standard alone, print and online
• 44 articles on Dezeen
• Features or picture stories in all major national
newspapers including Observer, Independent, Daily
Telegraph, The Times, Metro, Sunday Times, Mirror
PRESS HIGHLIGHTS INTERNATIONAL
• 490+ far reaching global print, online and broadcast
pieces including Cool Hunting, Houzz US, Architectural
Digest US, Casa Vogue Brazil, CN Traveller India, Elle
Décor US and Italy, Forbes US, Icon Italy, Corriere Della
Sera Italy, Robb Report US, CNC News Agency China,
Chinese Thomson Reuters
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SPONSORSHIP OPPORTUNITIES 8
GET INVOLVED
We pride ourselves on working with great sponsors and
partners, from leading consumer brands, manufacturers,
retailers, design consultancies and foundations that are
keen to position themselves to captive audiences, which
include design professionals and the wider public.
Whether you’re looking to support an ambitious installation,
sponsor one of our events, or get behind something more
intimate, we can help you engage with your target market.
We can explore thought leadership opportunities, help you
raise your profile and network with key individuals - and we
welcome your involvement.
We will work with your organisation to create projects that
meet your objectives and deliver value before, during and
after the Festival creating a sustained communication
campaign for you. London Design Festival will provide the
platform for new business opportunities and a strong
alignment with the vitally important and increasingly relevant
design sector.
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Images clockwise starting top left: ‘Double Space’ by Barber & Osgerby, supported by BMW, V&A Museum, 2014 | ‘Mint Street’ by Michael Anastassiades Studio, supported by The Arts Council of England and Primeira Pedra Mint
Street, 2018 | Global Design Forum
SPONSORSHIP OPPORTUNITIES
HEADLINE PARTNER OR CATEGORY SPONSORSHIP
Align your brand with the Festival and benefit from a year round PR and marketing campaign across all
communication channels. We can tailor an opportunity to your company, be it headline or something more
bespoke.
LANDMARK PROJECTS AND DESIGN COMMISSIONS
Support pioneering design ideas and benefit from association with the Festival, leading designers, and institutions
through our Landmark Projects and Design Commissions, which are located in prominent spaces in London and
represent the public face of the Festival.
GLOBAL DESIGN FORUM
Position your brand alongside the best international thinkers in design through our sell-out thought leadership
event. This stimulating and intensive Forum attracts a broad demographic, including top-level decision makers to
debate the future agenda for design.
THE MEDALS
Champion design excellence by supporting one of British design’s most coveted accolades. The awards
recognise leading talents, with previous recipients including David Adjaye, Thomas Heatherwick, the Late Zaha
Hadid, Marc Newson, Paul Smith, Ron Arad, Dieter Rams, Es Devlin, Neri Oxman amongst others. Award
categories include the main London Design Medal, Design Innovation, Emerging Design and Lifetime
Achievement. The Medals are awarded at an exclusive Medal Dinner.
OTHER BRANDING OPPORTUNITIES
Consider other opportunities throughout the nine days of the Festival. These could include supporting the official
London Design Festival Party at the V&A, hospitality opportunities, or a more tailored package. Branding
opportunities can include advertising in the Guide and more.
10SUMMARY OF TOP-LINE SPONSOR BENEFITS
Every brand comes with different expectations and we embrace bespoke sponsorship conversations. Here is a
short summary of some benefits we offer:
BRANDING & ASSOCIATION:
• Branding association and alignment with major global design event, before, during, and after the Festival.
• Partner credits across all relevant venue and event collateral in the months leading up to the Festival and during
the Festival itself. This could include media advertising, event invitations and other relevant print materials
(including the Festival’s Official Guide, of which 60,000 copies are distributed across 350 London locations),
and the official Festival party.
PR & ASSOCIATION:
• Tailored PR campaign with dedicated agency support. Strategy developed in consultation, focusing on joint
messaging, global editorial coverage, targeted press briefing events and releases.
ONLINE & DIGITAL:
London Design Festival’s website had more than 370,011 sessions in 2018 during the Festival period, with over
226,623 users and 1.5m page views. In addition, London Design Festival has a growing digital community of over
675,000. Sponsors can benefit from the following:
• Online presence confirming Sponsor billing status, across the official website, social media channels and e-
newsletters.
• Dedicated support from the Festival’s marketing and digital team.
NETWORKING:
• Networking and thought leadership opportunities, including talks and workshops by leading designers and
influencers
11GET IN TOUCH To discuss an opportunity with London Design Festival, please contact: Jamie Bill, Group Partnership Director Jamie@LondonDesignFestival.com Jessica McFarlane, Festival Manager Jess@LondonDesignFestival.com Hanna Barber, Partnership Manager Hanna@LondonDesignFestival.com Tel: +44 (0)20 3621 6450 londondesignfestival.com @l_d_f_official #LDF19
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