BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University

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BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University
BACHELOR OF MEDIA
COMMUNICATION
2020
BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University
02     A DEGREE FOR TODAY’S MEDIA WORLD

This course is:

     Practical                    Strategic                Real world                 Professional

        A degree for today’s                                                                         Why choose Monash?
                                                                                                     » We are ranked among the world’s top

        media world
                                                                                                       1% of universities*

                                                                                                     » As Australia’s largest university,
                                                                                                       we offer you incredible global
                                                                                                       opportunities with our partners
                                                                                                       in China, Italy, the UK and beyond
        The rise of digital technology – such as social media,                                       » Gain practical experience through our
        mobile phones and virtual reality – are changing                                               extensive network of industry partners
                                                                                                       offering internships and project
        the way we live. Today’s generation consumes                                                   opportunities

        data and interacts like never before, leading to a
        completely new media communication environment.

        The Bachelor of Media Communication          our lives. You’ll learn to focus on new
        addresses the growing demand for             ways of doing things, to challenge
        graduates with new and diverse skills        convention, and devise solutions that
        in communication, and a critical             will take us into the future.
        understanding of how media influences                                                        Top 1% according to Times Higher
                                                                                                     Education World University Rankings
                                                                                                     2018-2019

                                                                                                         Graduate with a
                                                                                                         portfolio that will
                 Career outcomes
                                                                                                         make you stand out.
         The Bachelor of Media Communication opens you up to a diverse range
         of careers, some of which have yet to be created. Career options include:                       Our emphasis is on developing your
                                                                                                         practical experience and work-ready
                                                                                                         skills, so much so that you will be
         » Journalist                               » Copywriter
                                                                                                         building a portfolio of real work
         » Media analyst                            » Digital marketer                                   throughout your course. This could
                                                                                                         be projects like a documentary, a
         » Broadcaster                              » Content producer
                                                                                                         short film, or a digital marketing
         » Filmmaker                                » Digital archivist                                  campaign, depending on your interest
                                                                                                         area. The result is tangible pieces
         » TV producer                              » Music producer for gaming                          of work you can take out and
         » TV presenter                             » Social media strategist                            show to potential employers.

         » Advertising creative                     » Communications manager
BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University
BACHELOR OF MEDIA COMMUNICATION         03

          MOJO News                                                                                  Did you know?

          Showcasing student journalism
                                                                                               The Bachelor of Media
          MOJO news is the student-run publication in the                                      Communication has a
          School of Media, Film & Journalism where
          students produce original news stories in print,                                     flexible structure.
          podcasts, radio, and TV (Mojo TV). Mojo stories
          have been picked up by major mastheads and                                           You can tailor the course to
          many student contributors have continued on to                                       your interests by choosing your
          win Walkleys, Quills and other renowned                                              specialisation and electives.
          awards.

What you will study
The Bachelor of Media Communication will build your skills across three themes:

Strategic knowledge                                 Practical and                                         Collaboration and leadership
                                                    professional skills
You will have a clear understanding of how                                                                You’ll be competent working in a team and in
media communication has changed over time           You’ll be able to link your knowledge to practical    different media communication settings. You’ll
and the impact this has had at a local and global   skills in a professional context for example          develop the skills needed to engage with
level. You’ll understand the power of media and     implementing concepts, managing projects and          different stakeholders and experts from
be able to create future scenarios. You’ll be       content and developing your competency in             academia, industry, government and the
creative and able to adapt to future media          ethical and legal aspects of media                    community. You'll develop competency in
communication changes.                              communication.                                        social and cross-cultural awareness.
BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University
04    THE CORE UNITS

The Core Units
These core units are unique to the Bachelor of Media Communication, and are designed to equip
you with the skills and knowledge required by industry.

Media challenges                                  Media communication practice                     The internship runs over four weeks in
                                                  labs                                             the final year of your course. It will give
What are the great media challenges of                                                             you the opportunity to build networks
our time? How should we approach them?            With our new purpose-built media labs,           and make contacts for your career
Learn how to critically analyse and think         you’ll have the opportunity to experience        development. Many of our graduates
strategically about how to tackle today’s         what it’s like to work in a professional media   go on to work in the companies in
problems as well as those that lie ahead.         environment right on campus. Experiment          which they interned.
                                                  with different kinds of technology – from
Communicating in                                  working in live and post-production TV
the digital era                                   studios, to broadcasting from industry-
                                                  standard radio facilities.
The evolving digital landscape requires you
to be fluent in a variety of areas including      Internship
video production, broadcasting, news
reporting, advertising and social media.          If you are interested in gaining valuable work
In this unit you’ll combine critical skills in    experience, you can apply for an internship
digital literacy with practical skills in media   through our extensive network of industry
production to develop your overall digital        partners. Our size and scale gives you
knowledge.                                        access to opportunities all around the world,
                                                  from working with a multinational in the
                                                  UK or an NGO in India, to a government
                                                  department in Australia.

                                                                                                     FAST FACTS

                                                                                                                          Caulfield

                                                                                                                          3 years
                                                                                                                          full time

                                                                                                                  Course code: A2002
                                                                                                                  CRICOS code: 093854F
BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University
BACHELOR OF MEDIA COMMUNICATION       05

Specialisations                                         Journalism                                           Public relations
There are four specialisations                          Robust and accurate journalism is essential          In this specialisation you’ll learn how to
from which to choose. If                                for democratic societies. You’ll be prepared         research, develop, apply then evaluate
                                                        for professional practice with advanced skills in    communication strategies. The next step
you’re not sure which to                                research and communication, and you’ll develop       will be producing content for global and
pursue, you can start with two                          knowledge across the full range of production        local audiences across different media
specialisations in first year, and                       technologies, including digital, print, video and    platforms. You’ll have the opportunity
                                                        audio.                                               to work with real clients where you’ll
make a decision in second                                                                                    gain insights into ethical communication
year.                                                   Media                                                practice as well as the skills you need
                                                                                                             for a professional communication career.
                                                        You’ll become a true media expert in
                                                        today’s fast-evolving world. Build skills and
                                                        knowledge in media research, management,
                                                        communication and policy. You’ll examine             Free electives
                                                        digital and social media, and the ways they
                                                        have transformed broadcasting, print media,          There are eight free electives
                                                        and other more traditional media forms.              in the course.
                                                        Screen
                                                                                                             This means you will have the flexibility to
                                                        You’ll explore Australian, Asian, European           take units from another discipline within
                                                        and US film and television cultures, looking          arts (such as politics or a language) or from
                                                        at the power and influence screen has to             another faculty (such as business, IT or
                                                        share stories, and its ability to influence and      science). These electives will complement
                                                        change society. You’ll also develop practical        your specialisation and add diversity to your
                                                        video production skills relevant to a broad          skill set, making you stand out from your
                                                        range of media platforms.                            peers.

An example of how your course can be structured
Bachelor of Media Communication

         SEM 1   Media challenges                     Specialisation                        Specialisation                  Free elective
YEAR 1           Communicating in the
         SEM 2                                        Specialisation                        Specialisation                  Free elective
                 digital era

         SEM 1   Specialisation                       Specialisation                        Free elective                   Free elective
YEAR 2                                                Media communication                   Media communication
         SEM 2   Specialisation                                                                                             Free elective
                                                      practice lab                          practice lab

         SEM 1   Specialisation                       Specialisation                        Specialisation                  Free elective
YEAR 3           Media communication                  Media communication
         SEM 2                                                                              Free elective                   Free elective
                 practice lab                         practice lab

         Specialisations         Core subjects          Free electives

^Media communication practice labs can be replaced by an industry internship if eligible.

                                                             Duration                  Indicative^           Indicative^               Monash
ENTRY REQUIREMENTS                                           (years)                   ATAR                  IB score                  Guarantee
Course
                                                             3                         80                    29                        70
Media Communication
Double degree with
                                                             4                         84.10                 30                        75
Business
Business Administration                                      4                         E:80                  E:29                      E:70
Design                                                       4                         86.60                 31                        75
Marketing                                                    4                         E:83.90               E:30                      75
^ The scores provided are to be used as a guide only, and are either the lowest selection rank to which an offer was made in 2019 or an estimate
(E). For double degree courses you must meet prerequisites for both courses. Course codes and CRICOS codes for double degrees are available at
monash.edu/study
BACHELOR OF MEDIA COMMUNICATION 2020 - Monash University
06   A WORLD OF CHANGE

         Media and communication
         at Monash: A world of change
         Our emphasis is on making an impact in the world. We want
         to create a new generation of future-driven media and
         communication professionals who will dare to create positive
         change across all endeavours.

         What you will learn                            program to our Monash Prato Centre in      Get connected with industry
                                                        Italy. Here are some examples of courses
                                                        you could take:                            You’ll learn from leading industry
         Develop a global
         perspective                                    »    Global Creative Cities                professionals – television anchors and
                                                        »    Global Correspondent                  journalists, award-winning writers and
         We encourage you to develop your                                                          producers, creative directors and social
                                                        »    Journalism and Global Change in       media editors. Build your network by
         international outlook and cultural literacy.        Europe
         For example, you can use your free                                                        meeting the movers and shakers of the
                                                        »    Screening Contemporary Europe         communication world.
         electives to study a language, or go
         overseas on exchange. Many of our
         students spend a semester at the Monash        Gain work-ready skills
         Prato Centre in Italy.                                                                    Double degree options
                                                        Using the multi-million dollar
         Monash Arts has the most                       Monash Media Lab facilities you’ll
                                                                                                   Become an expert in two fields and
         extensive range of overseas                    learn the hard-grit skills of media and
                                                                                                   broaden your career options with a
         study opportunities of any                     communication. You’ll be completely
                                                                                                   double degree.
         university in Australia.                       immersed in technical camera skills,
                                                                                                   With the Bachelor of Media
                                                        lighting techniques, scripting, video
         You can go on exchange for a semester to                                                  Communication you can choose
                                                        editing, colour grading and more.
         one of our partner universities in Europe,                                                from four double degree options:
         Asia, China, North or South America. Or                                                   - Bachelor of Business
         you could go on a short term four week                                                    - Bachelor of Business Administration
                                                                                                   - Bachelor of Design
                                                                                                   - Bachelor of Marketing
BACHELOR OF MEDIA COMMUNICATION   07

      Did you know?

The Monash Media Lab
is one of the country’s
most advanced media
facilities.
You’ll gain invaluable practical
experience with equipment that’s used
in media all over the world, helping
make you job ready.
MONASH
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Future student enquiries
Australian citizens, permanent residents
and New Zealand citizens
Tel: 1800 MONASH (666 274)
Email: future@monash.edu
monash.edu/study/contact

International students
Australia freecall tel: 1800 181 838
Tel: +61 3 9903 4788 (outside Australia)
Email: study@monash.edu
Wechat: MonashUniAus
Youku: Monash蒙纳士大学

The information in this brochure was correct at the time of publication (June 2019).
Monash University reserves the right to alter this information should the need arise.
You should always check with the relevant faculty office when considering a
course.

CRICOS provider:
Monash University 00008C
Monash College 01857J
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