LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
307 Cliff Drive
Laguna Beach, CA 92651                              Contact: Marni Farmer
p : 949.494.8971                                    Director of Communications
f : 949.494.1530                                    949.494.8971 x208
www.LagunaArtMuseum.org                             mfarmer@lagunaartmuseum.org

 For immediate release, please:

     LAGUNA BEACH PLEIN AIR PAINTING
         INVITATIONAL REVAMPED

   WEEK-LONG LANDSCAPE PAINTING FESTIVAL
 FOCUSES ON THE COMMUNITY, THE ENVIRONMENT,
             AND ART EDUCATION

 LAGUNA BEACH, CA (October 9-16, 2011)—Laguna Art Museum and the Laguna Beach
 Plein Air Painters Association (LPAPA) present the 13th Annual Laguna Beach Plein Air
 Painting Invitational October 9-16, 2011 with a revamped format focusing on the
 community, the environment, and education.

 Each year Laguna Beach, a famous seaside community and historic artist colony, turns into
 an outdoor studio with the Laguna Beach Plein Air Painting Invitational. This event
 showcases fifty of the nation’s top plein air landscape painters who compete for prestigious
 prizes and participate in the week-long festivities including public paint outs, environmental
 awareness activities, and educational events. Culminating with the Collectors’ Soirée and
 Public Sale at Laguna Art Museum, this event celebrates the artistic legacy of Laguna Beach.

 “We are committed to making the Laguna Beach Plein Air Painting Invitational the most
 prestigious and vibrant event of its kind in the nation,” said Laguna Art Museum's board
 president Robert Hayden III. “The Invitational is already beloved by the community because
 of exciting events like the morning Quick Draw in Heisler Park, where you can stroll
 amongst artists as they create small masterworks. This year we’ve added even more events
 to make this a more highly engaging community affair. Over the next few years we
 anticipate this event growing exponentially and attracting locals and visitors to Laguna
 Beach to participate in this week-long celebration. The many painters working today capture
 the spirit of the California landscape as did the early Laguna Beach plein air artists, in whose
 spirit the Laguna Art Museum continues today.”

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
This year, in recognition of Laguna Beach’s renowned landscape and marine environment,
the 13th Annual Laguna Beach Plein Air Painting Invitational endeavors to support the
important role plein air painters play in depicting and creating awareness about endangered
landscapes in a time of environmental threats. With the importance of these environmental
issues in mind, this year’s Invitational has adopted “Sea, Sage, and Sustainability” as its
theme.

This week-long event will feature numerous environmental awareness events and
educational plein air activities in collaboration with other Laguna Beach organizations. These
events include a kids’ paint out led by local plein air artists Rick Delanty and Jeff Sewell, an
environmental awareness lecture at Laguna Art Museum, private tours of Laguna Canyon
Foundation, a fine art lecture with Mr. Jean Stern (Executive Director of The Irvine
Museum), a Next Generation Paint Out with students from Laguna College of Art + Design,
a paint out at Crystal Cove State Park, and outdoor artist demonstrations with select
participating artists.

“The 2011 Plein Air Painting Invitational focuses more than ever on engaging our local
community, which in turn strengthens our nationwide reach and attraction,” said LPAPA
president Greg Vail. “This year’s theme, ‘Sea, Sage and Sustainability’, emphasizes the
crucial role plein air artists play in portraying and communicating the value of our
cherished—and endangered—landscapes and seascapes. The protection of these resources
is vital to the fundamental quality of our lives.”

All events throughout the week are free and open to the public except for the Collectors'
Soiree on Saturday, October 15 which is a ticketed event. Tickets are $125 for museum
members and $150 for non-members, and can be purchased online or by contacting Laguna
Art Museum at 949.494.8971 x203.

EVENTS
SUNDAY, OCTOBER 9

                       Quick Draw Paint Out
                       11:00 a.m.-1:00 p.m.
                       Heisler Park, Laguna Beach
                       Open to the public for viewing

                       Overlooking the Pacific Ocean on the cliffs adjacent to Laguna Art
                       Museum in Heisler Park, and under the gaze of hundreds of
                       onlookers, the participating plein air artists will have only two hours
                       to complete a work of art in the Quick Draw Paint Out.

                       Meet and Greet Reception with Artists
                       1:00 p.m.-2:00 p.m.
                       Laguna Art Museum
                       Free admission and complimentary beverages

                       Laguna Art Museum will host a Meet and Greet Reception following
                       the Quick Draw Paint Out, where guests have the opportunity to
                       meet and mingle with the participating artists and enjoy
                       complimentary beverages.

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
MONDAY, OCTOBER 10 – FRIDAY, OCTOBER 14

                       Quick Draw Silent Auction
                       11:00 a.m.-5:00 p.m. daily
                       Laguna Art Museum
                       Free admission

                       The Quick Draw paintings will be hung at Laguna Art Museum and
                       offered in a week-long silent auction. Bidding throughout the week
                       will take place Monday, October 10 through Friday, October 14. The
                       final bidding will conclude on Saturday, October 15 at the Collectors’
                       Soirée.

MONDAY, OCTOBER 10

                        Kids’ Paint Out and Cupcake Reception
                        10:00 a.m.-1:00 p.m.
                        Heisler Park, Laguna Beach
                        Open to the public for viewing

                         In conjunction with this year’s theme of sustainability, the Kids’ Paint
                         Out sponsored by Marconi Foundation for Kids is designed to educate
                         local students about plein air painting. Students from El Morro
                         Elementary School, Thurston Middle School, and Laguna Beach High
School will enjoy a field trip to Heisler Park where they will participate in a plein air
workshop led by participating artists Rick Delanty, Greg LaRock, and Jeff Sewell.
Immediately following will be a cupcake reception for the participants courtesy of Simply
Sweet Cakery. These works will be on display in the museum’s Brief Gallery, and available
for sale at the October 15 Collectors’ Soirée. All proceeds will benefit the school of the
participating student.

                       Environmental Awareness Panel Discussion
                       7:00 p.m.
                       Laguna Art Museum
                       Free to the public

                     In conjunction with this year’s theme of “Sea, Sage and
                     Sustainability,” this informative panel discussion featuring
                     representatives from Crystal Cove Alliance, Laguna Canyon
                     Foundation, and Surfrider Foundation South Orange County will
deepen guests’ understanding of environmental issues affecting Laguna Beach.

TUESDAY, OCTOBER 11

                        Tours of Laguna Canyon Foundation and Artist Paint Out
                        9:00-10:30 a.m.
                        Laguna Canyon, Laguna Beach
                        Free tours, attendees should call 949.497.8324 to make reservations

                       These tours, featuring two different hikes exploring the Laguna
                       Canyon wilderness, will provide additional opportunities to watch the
                       participating artists in a paint out, and to raise awareness about
                       Laguna Canyon Foundation, which is dedicated to preserving,
protecting, enhancing, and promoting the South Coast Wilderness Area.
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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
Fine Art Lecture with Mr. Jean Stern
                        The Art of Looking at Art: Developing a Critical Eye for Art
                        7:00 p.m.
                        Laguna Art Museum
                        Free to the public

                         Mr. Jean Stern, Executive Director of The Irvine Museum and an
                         expert on California Impressionism, will host a lecture about
                         developing a critical eye for art. The lecture will educate art-lovers on
the basic tools an artist uses to paint a landscape, city view, or other representational work,
and aims to instill confidence in the viewer toward selecting a work of art that meets the
criteria of a great painting. Mr. Stern will show and discuss examples of paintings by many
of the artists participating in the 2011 Laguna Beach Plein Air Painting Invitational.

WEDNESDAY, OCTOBER 12

                       LCAD Next Generation Paint Out
                       11:00 a.m.-2:00 p.m.
                       Heisler Park, Laguna Beach
                       Open to the public for viewing

                       In conjunction with this year’s theme of sustainability, the LCAD Next
                       Generation Paint Out is designed to cultivate the next generation of
                       plein air painters. This event also aims to deepen Laguna Beach’s
                       reputation as an arts destination by giving the community and guests
the opportunity to view the work of young artists from Laguna College of Art + Design.
Participating students will have just three hours to create a work of art at Heisler Park in
Laguna Beach. These works will then be hung at Laguna College of Art + Design and judged
by Mr. Jean Stern, Executive Director of The Irvine Museum. The first place winner will take
home the prestigious $500 Laguna Plein Air Painters Association Scholarship Award. The top
three winners will have their works hung at Laguna Art Museum. These works will be on
display during the October 15 Collectors’ Soirée, and the winners will be invited to attend
the celebration.

THURSDAY, OCTOBER 13

                        Paint Out at Crystal Cove
                        8:00 a.m.-12:00 p.m.
                        Crystal Cove State Park
                        Open to the public for viewing
                        Sponsored by Crystal Cove Alliance Art Council

                       Five miles north of Laguna Beach lies Crystal Cove State Park which
                       has 3.2 miles of beach and 2,400 acres of undeveloped woodland.
                       The participating plein air artists will be at the park on Thursday,
October 13 to paint the landscape and bring awareness to the park's protected
environment. The public is invited to spend the day at the park and watch the artists in
action.

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
Gallery Open House
                       5:00 p.m.-7:00 p.m.
                       Various galleries, Laguna Beach
                       Free admission

                       Local Laguna Beach galleries DeRu's Fine Art, Hotel Laguna Lobby
                       Gallery, and Pacific Edge Gallery will host a plein air art walk where
                       visitors will have the chance to meet and mingle with artists, gallery
                       owners, and collectors.

FRIDAY, OCTOBER 14

                      Outdoor Artist Demonstrations
                      11:00 a.m.-12:30 p.m.
                      Heisler Park Amphitheatre, Laguna Beach
                      Free to the public

                      Plein Air Invitational artists will be on hand to give free
                      demonstrations of their artistic practice including Josh Clare who
                      works with oil paint, David Solomon who works with water color, and
                      Gretha Lindwood who works with pastels.

SATURDAY, OCTOBER 15

                      Collectors' Soirée
                      6:00p.m.-10:00 p.m.
                      Laguna Art Museum
                      Tickets: $125 for museum members | $150 for non-members

                      Guests at this event will have the first chance to view and to
                      purchase, in advance of the general public, the artworks created
                      throughout the week by the participating plein air artists. Collectors
                      and artists will meet and mingle over cocktails and organic wines by
Snoqualmie Naked, savor delicious food courtesy of 24 Carrots Catering, and enjoy live
music by the Dan Reckard Trio. The Quick Draw Silent Auction will culminate, the
prestigious artist awards will be announced, and works created during the Kids’ Paint Out
and LCAD Next Generation Paint Out will be on display during the evening.

SUNDAY, OCTOBER 16

                      Public Art Show & Sale
                      10:00 a.m.-3:00 p.m.
                      Laguna Art Museum
                      Free to the public

                      Laguna Art Museum will be open free to the public, who will have the
                      opportunity to meet the participating artists and purchase additional
                      paintings.

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
PARTICIPATING ARTISTS
[List as of September 27, 2011]

Ebrahim Amin (Laguna Beach, CA)                   Peggi Kroll-Roberts (Angels Camp, CA)
Daniel Aldana (Irvine, CA)                        Greg LaRock (Newport Beach, CA)
Michael Alten (Irvine, CA)                        Calvin Liang (Corona, CA)
Ken Auster (Laguna Beach, CA)                     Gretha Lindwood (Portland, OR)
Jacobus Baas (Laguna Beach, CA)                   Ronaldo Macedo (Hawaii)
Maria Bertran (Laguna Bach, CA)                   Kirk McBride (Berlin, MD)
Pierre Bouret (Hawaii)                            Clark Mitchell (Cotati, CA)
Gavin Brooks (Owings Mills, Maryland)             Larry Moore (Winter Park, FL)
Roger Dale Brown (Nashville, TN)                  Michael Obermeyer (Laguna Beach, CA)
John Burton (Carmel, CA)                          Walter Porter (Tucson, AZ)
Saim Caglayan (Hawaii)                            Camille Przewodek (Petaluma, CA)
Jill Carver (Austin, TX)                          April Raber (Laguna Beach, CA)
Josh Clare (Quenn Creek, AZ)                      Ray Roberts (Angels Camp, CA)
Rick Delanty (San Clemente, CA)                   Jeff Sewell (San Juan Capistrano, CA)
Michael Godfrey (Maryland)                        Michael Situ (Irvine, CA)
Dan Graziano (Los Angles, CA)                     W. Jason Situ (El Monte, CA)
Anita Hampton (CA)                                David Solomon (CA)
Fred Hope (Aliso Viejo, CA)                       Bryan Mark Taylor (Lafayette, CA)
Jeff Horn (Costa Mesa, CA)                        Robert Watts (El Cajon, CA)
Hai-Ou Hou (Stevensville, MD)                     Jim Wodark (Orange, CA)
Debra Huse (Newport Beach, CA)                    Jeff Yeomans (San Diego, CA)
Thomas Kitts (Portland, OR)                       Dan Young (Los Angeles, CA)
Paul Kratter (Moraga, CA)

ARTIST AWARDS
The participating artists will be competing for the following awards which will be announced
on Saturday, October 15 at the Collectors' Soirée:

$5,000 LPAPA BEST IN SHOW
Sponsored by the Laguna Plein Air Painters Association
Judged by Mr. Jean Stern, Executive Director of The Irvine Museum

$2,500 LAGUNA ART MUSEUM AWARD OF EXCELLENCE
Sponsored by Laguna Art Museum
Judged by Ms. Janet Blake, Curator of Collections, Laguna Art Museum

$1,000 EDWARD H. BOSEKER AWARD
Sponsored and judged by Mrs. Yvonne Boseker and her daughters in honor of the late Mr.
Edward H. Boseker

$500 COLLECTORS’ CHOICE
Sponsored by the Laguna Plein Air Painters Association
Judged by guests attending the October 15 Collectors’ Soirée

$500 SOUTHWESTART QUICK DRAW AWARD
Artist will receive $500 and be featured in SouthwestArt Magazine
Judged by Ms. Bonnie Gangelhoff of SouthwestArt

$500 LAGUNA ART GROUP BEST IN SUBJECT AWARD
Sponsored by LagunaART.com
.

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
LCAD NEXT GENERATION SCHOLARSHIP AWARDS
Totaling $1,000, sponsored by Laguna Plein Air Painters Association and LCAD
Judged by Mr. Jean Stern

ST. REGIS AWARD
Artist will receive a four-night stay for two in an Ocean View Executive Suite, two spa
treatments, and one round of golf for two at the St. Regis Monarch Beach in Dana Point,
California ($3,200 value).

PLEINAIR MAGAZINE AWARD
Artist will receive a full-page ad in PleinAir Magazine ($3,800 value)
Judged by Ms. Vanessa Rothe, California Editor for PleinAir Magazine

OUTDOORPAINTER.COM AWARD
Artist will receive a one-month web ad on OutdoorPainter.com ($595 value)
Judged by Ms. Vanessa Rothe, California Editor for PleinAir Magazine

BEST REPRESENTATION OF CRYSTAL COVE
Presented by the Crystal Cove Alliance Art Council
Judged by Mr. Dave Rahn (Director of the Crystal Cove Alliance) and Mr. Jean Stern

BEST DEPICTION OF THE OCEAN
Presented by the Surfrider Foundation South Orange County
Artist will receive a Surfrider Foundation goody basket.

BEST REPRESENTATION OF LAGUNA CANYON
Presented by Laguna Canyon Foundation
Artist will receive a Laguna Canyon Foundation goody basket.

EVENT SPONSORS & COLLABORATORS

ABOUT LAGUNA PLEIN AIR PAINTERS ASSOCIATION

                       Laguna Plein Air Painters Association (LPAPA) was formed in 1996 by
                       five Laguna Beach artists: Ken Auster, Jacobus Baas, Cynthia Britain,
                       Saim Caglayan, and John Cosby. Along with other organizations in
                       California, like the Oak Group (Santa Barbara) and the California Art
                       Club (Pasadena), LPAPA called for the return of traditional forms of
                       painting, principally landscape painting. From the start, these
                       organizations quickly generated interest in the areas where they

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
were formed, and that interest spread rapidly to other parts of the country. Largely trained
by luminaries within their ranks, these artists are inspired by the early twentieth-century
landscape painters of California, including Anna Hills, Maurice Braun, Edgar Payne, Granville
Redmond, and William Wendt.

LPAPA was one of the key organizations on the West Coast to spark a renewed interest in
painting landscapes out of doors, which has grown significantly and is supported by
collectors from all parts of the country.

LPAPA builds upon and promotes the renowned landscape painting heritage of Laguna
Beach. LPAPA serves its members regionally, nationally, and internationally through events,
programs and education.

Laguna Plein Air Painters Association
2795 Laguna Canyon Road, #5
Laguna Beach, CA 92651
p:949.376.3635
www.LPAPA.org

ABOUT LAGUNA ART MUSEUM
                       Laguna Art Museum is a museum of American art with a special
                       focus on the art of California. Its purpose is to provide the public
                       with exposure to art and to promote understanding of the role of art
                       and artists in American culture through collection, conservation,
                       exhibition, research, scholarship and education. Working within the
                       tradition of the oldest cultural institution in Orange County, Laguna
                       Art Museum documents regional art and places it in a national
                       context. The museum maintains its historic ties to the community
                       and is responsive, accessible, and relevant to the area’s diverse
                       population.

The museum’s exhibitions, catalogues, and educational activities illustrate an ongoing
examination of California art, which includes historical and contemporary art. Through
collections, publications, and research on the art of California, Laguna Art Museum promotes
understanding of the role of California art and artists in the development of the visual arts
nationally and internationally.

Current and Upcoming Exhibitions at Laguna Art Museum
Noguchi: California Legacy | June 12 –October 2, 2011
Lita Albuquerque: Emergence | June 12 –October 2, 2011
Landscape and Figuration from the Collection: Early to Mid-Twentieth Century | February
27-October 9, 2011
Best Kept Secret: UCI and the Development of Contemporary Art in Southern California,
1964-1971 | Part of Pacific Standard Time: Art in LA 1945-1980 | October 30, 2011 –
January 22, 2012
Clarence Hinkle and the Group of Eight | June 10-October 7, 2012

Museum Information
Laguna Art Museum is located at 307 Cliff Drive in Laguna Beach, on the corner of PCH and
Cliff Drive, next door to Las Brisas restaurant.

       Hours:
       Open seven days a week: 11:00 a.m.-5:00 p.m.
       The first Thursday of every month: 11:00 a.m.-9:00 p.m.
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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
Admission:
       General Admission: $12.00
       Students, Seniors, Active Military: $10.00
       Children under 12 and Museum Members: FREE
Media Contact
If you have any questions or require additional information, please contact Marni Farmer,
Director of Communications, at 949.494.8971 x208 or at mfarmer@lagunaartmuseum.org.

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LAGUNA BEACH PLEIN AIR PAINTING INVITATIONAL REVAMPED
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