JANUARY 2023 | CHARLOTTE, NC
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JANUARY 2023 | CHARLOTTE, NC
It's Your Time Conference connects networking, education, wellness, and live music in a two-day conference for creatives and entrepreneurs to broaden their industry knowledge, create meaningful relationships, and take inspired action. Your time to step into the spotlight is now! Created by music veteran Benny Pough, this conference features executive professionals who are leading the business of entertainment, and serves creative communities from artist to producer to entrepreneur. At It's Your Time meet people who can elevate your career and turn your ideas into action. Write that book. Record that podcast. Post that reel. Your time is now. Attendees will leave with tools to grow their careers, access resources to implement strategies, and make powerful connections that catapult them into greatness. Creative businesses have evolved with the powerful tools of social media, music, arts, and branding. Professionals looking for a more intimate environment to learn from tenured executives, It's Your Time Conference is the place to invest in their future. And the future is now.
MUSIC TRANSCENDS
LANGUAGE AND WITH THE
CULTURE. EVOLUTION OF
TECHNOLOGY, THE
BUSINESS OF
MUSIC HAS TAKEN
ON A WHOLE NEW
MEANING.
NO MATTER
WHERE YOU LIVE
AROUND THE MAKING
GLOBE, WHAT MONEY WITH
MUSIC IS
YOU'RE
MORE
PASSIONATE ACCESSIBLE
ABOUT, OR WHAT THAN BEFORE.
YOU DO FOR A MUSIC
LIVING ... THE INNOVATORS
ARE READY
FACT IS, IN FOR GROWTH
SOME WAY-- WE AND SUCCESS.
ALL LOVE MUSIC.
BENNY
POUGH
CEO & Founder | IT'S YOUR TIME CONFERENCE
With nearly thirty years of music industry
experience, Benny Pough is a respected
entertainment industry veteran who has been
influential in shaping the sound and culture of
music worldwide, having been instrumental in
delivering radio hits for superstar artists such as
Jay-Z, Rihanna, Kanye West, Steve Harvey, Mary J.
Blige, Travis Scott, Future, DJ Khaled, Mariah Carey
and more! "My life has always been about identifying talent, supporting people and
betting on those I believed had the most to gain if given an opportunity,
whether it be an intern, an executive, or the next superstar artist."
Learn More BENNY POUGH
YOUR TIME IS NOW!
WE'RE SEEKING THE
NEXT SUPERSTAR.
JANUARY 2023 | CHARLOTTE, NC
PROBLEM
PROBLEM 1 Independent artists face three major
obstacles on the journey to stardom.
Independent artists are limited in making money with their
music.
PROBLEM 2
Reaching major exposure and visibility is difficult for
independent artist because majority don't have PR teams.
PROBLEM 3
Taking their music to the next level and getting a team
behind their mission.
CREATIVES WHO ARE ENTREPRENEURS
BIRDMAN "BABY" SCOOTER BRAUN COACH K LIL BABY
“it’s a gang of ways you can make "You could be a hell of a marketer, but "Brands last longer than songs." "I have an impact and people look up to
money with your masters.” you’re only as good as what you’re me now. It’s more than money."
marketing."
FROM THE MOGUL TO THE CRAFTSPERSON
SOLUTION 1
Leading financial advisors will teach strategies for making your money work for
you while successful creative entrepreneurs share their secrets for making
monetizing music and content.
SOLUTION 2
Social media trailblazers and visibility experts will unpack the tools that can
UTOPIA
create consistent traction and get creatives seen!
SOLUTION 3
Time to connect with like-minded entrepreneurs and creatives who are looking to
THE
make their dreams their reality.
It's Your Time helps motivated individuals prepare their mindset and
gain essential tools for success in their businesses and careers.
WHAT YOU'LL DISCOVER AT
IT'S YOUR TIME
SHOWCASE CONFERENCE
AUDITIONING AS TALENT ATTENDING AS LEARNERS
TAKE THE STAGE FOR A CHANCE BUILD RELATIONSHIPS &
TO WIN THE GRAND PRIZE OF CONNECT WITH LIKE-MINDED
$10,000! CREATIVES & ENTREPRENEURS.
BE HEARD BY TOP MUSIC LEARN FROM THOUGHT LEADERS
PROFESSIONALS IN RADIO, A&R WHO HAVE DONE WHAT YOU
AND MORE. WANT TO DO.
PICK UP VALUABLE FEEDBACK TO
ACTIVATE A WINNING MINDSET
ELEVATE YOUR CREATIVE CAREER.
TO TAKE INSPIRED ACTION.
Keynotes, Workshops, Showcases, Networking, Mentoring
EVENT SCHEDULE
JAN 2023
LOCAL AUDITIONS
LOCAL TALENT ACTS PERFORM IN FRONT OF A PANEL
OF JUDGES FOR A CHANCE TO SHOWCASE AT THE
FINALE SHOW.
BE THE ENERGY
CONFERENCE DAY 1
YOU WANT TO
PANELS & KEYNOTES TAKE THE MAIN STAGE FOR A DAY
OF INSPIRATION AND EDUCATION. ATTRACT.
TALENT FACE THE NEXT ROUND OF PERFORMANCES.
SUBSCRIPTIONS, PRODUCTS & MORE WILL BE RAFFLED
Fostering a Winning Mindset and
OFF THROUGHOUT THE DAY.
Reliable Solutions for the Global
CONFERENCE DAY 2 Creative in the New Era of Digital
Music Business.
PANELS & KEYNOTES FOLLOWED BY FINALE SHOWCASE
WITH A LIVE AUDIENCE, JUDGED BY A PANEL OF
EXECUTIVE MUSIC INDUSTRY PROFESSIONALS.
SUBSCRIPTIONS, PRODUCTS & MORE WILL BE RAFFLED
OFF THROUGHOUT THE DAY.Discussing the topics key to a creative leader’s success.
Legends, Leaders and Innovators share stories that inspire and knowledge
that empowers the next generation of leading creatives & entrepreneurs.
THE BUSINESS OF MUSIC HIP-HOP, SPIRITUALITY, & WELLNESS
How's technology affecting music now? Practice mindfulness and build a resilient
And where can it take you? mindset to motivate yourself daily.
LEVERAGING SOCIAL MEDIA
TikTok, Instagram, Discord, what BUILDING YOUR TEAM
platforms make sense for your brand? It takes a dedicated team with vision to
reach the top!
FINANCIAL FREEDOM INDEPENDENT V. MAJOR LABELS
Managing your money to build generational How do you find the right home for your
wealth, from Real Estate to Crypto. art?4.3 Total Available Market
The music industry employs
MILLION (TAM)
millions of Americans and the
business continues to attract
new leaders and students
year-round.
Serviceable Available
1M Market (SAM)
SIZE THE
MARKET
Serviceable Obtainable
650 K Market (SOM)OUR AUDIENCE
Up to 5,000 livestream tickets!
AGE RANGE THEY'RE INTERESTED
18-24, 25-35 In luxury items, in an effort to prove
Generation Z and Y uniqueness.
INDUSTRY A HIGH PERCENTAGE
Entertainment, Consulting, Of millennial dollars is dedicated to
Entrepreneurship entertainment.
PASSIONATE ABOUT THEY WANT THE
Shopping experience, and spend on
Music, Performance, Sustainability,
eating out.
Family & Friends, Creativityeducational
COMPETITOR ANALYSIS
Most music events either offer
an opportunity to perform or
offer an industry panel only.
Currently, events don't offer
both performance and
education without a premium.
FREE PAID
Fewer music events create local
activations with radio, studios
and music pros in
underrepresented communities.
performanceCOMMUNITY- RELATIONSHIP
DRIVEN BUILDING
We're empowering creative There is no other conference
communities from the artist to like this where you will be
the producer to the able to build relationships
entrepreneur with education, and partnership with other
connection, and live like minded entrepreneurs
entertainment by local artists. and creatives.
RESOURCEFUL MENTORSHIP
TAKEAWAYS
Attendees can meet with the
We're hosting all our It's Your Time team,
educational content on-demand speakers, and sponsors for
COMPETITIVE and releasing a resources hive mentoring session to ask the
ADVANTAGES with a local directory of questions burning to be
business services on the It's answered.
Your Time platform.COMMUNITY OUTREACH BRAND AMBASSADOR PROGRAM This program activates an affiliation with local recording and creative studios who serve artistic and entrepreneurial communities. Premium content plays a major role when sharing your story and vision. These local studios champion the voices of brands in their communities. As ambassadors, studios receive two free tickets to the conference, a feature on our resources page, and social media collaboration. During the events, studio creators will facilitate press rooms and networking. RESOURCES HIVE An easily accessible platform highlighting multi-disciplinary resources, like legal services, marketing, and all that it takes to evolve a budding creative career into a successful business. VOLUNTEERISM High school juniors and seniors are invited to volunteer at the conference and showcase to meet their required community service hours for graduation. This is a chance for young teen leaders to exercise professionalism and gain real-world experience.
MEDIA PARTNERS & MARKETING
NATIONAL RADIO PARTNER UNIVERSITY OF NORTH CAROLINA
700,000+ LISTENERS
DUKE UNIVERSITY
ELON UNIVERSITY
CHARLOTTE A&T UNIVERSITY
UNC SCHOOL OF THE ARTS
APPALACHIAN STATE UNIVERSITY
EAST CAROLINA UNIVERSITY
LIVINGSTONE COLLEGE
BENNETT COLLEGE
CLARK ATLANTA UNIVERSITY
AND MORE...SPONSORSHIP OPPORTUNITIES
WE'LL TAILOR A PACKAGE FOR YOU.
We look forward to creating a partnership with you that aligns with our mutual goals,
missions, and visions. It's important to us that you get everything you need!
MISSION VISION
We serve creative We envision a
communities from the artist community of
to the entrepreneur by emerging talent
providing educational events collaborating and
that promote a mindset of taking inspired action
success and strategies for to reach their ultimate
professional growth. goals and dreams.
CREATIVE | INNOVATIVE | ENTREPRENEURIAL | MOTIVATIONAL | AUTHENTIC
WE LEAD WITH OUR CORE VALUES TO SERVE CREATIVE COMMUNITIES THAT WANT TO BE HEARD.Sponsorship Benefits
This conference offers the following benefits for your customization.
Your logo will be included in select
IT'S YOUR TIME Conference will You will be recognized as a
social media messages (Instagram,
designate your company as a sponsor on conference
etc) and select emails to the target list
sponsor of the conference on promotional materials and
of prospects. Combined social media
the website and appropriate signage.
presence is approximately 20,000
signage.
followers and approximately 10,000
subscirbers in the entertainment
space.Sponsorship Benefits (cont.)
When customizing, our team will be with you every step of the way.
Become a livestream sponsor to You can own advertisement Have your branded social media
share your message with space in our On-Demand content placed on a verified
attendees around the globe Education to generate leads account.
Your logo will become part of throughout the year.
the livestream frame.Sponsorship Benefits (cont.)
We'll align your marketing goals with our packages.
Inclusion in National Radio Include a Yes-or-No question Branded logo recognition on
Partnership advertisements for attendees at registration. attendee gift bags and lanyards
reaching 700,000+ listeners You could ask something like, (including Staff lanyards).
and fans of music. "Would you like to join XXX for
free and access the full power
of XXX to give you a competitive
edge?"Sponsorship Benefits (cont.)
When customizing, our team will be with you every step of the way.
Your logo branded pen & Become a part of the program Branded logo recognition Step-
notepad for note taking placed and give a memorable and-Repeat and branded
on each seat in conference introduction to a panel Banner Display at appropriate
room. discussion or keynote speaker. event destinations.NETWORKING SPONSOR
Packages (can be bundled for all 2023
Provide cities)with space to connect and create
attendees
meaningful relationships. Host Networking Mixer of
event, including cost hors d'oeuvres, drinks, and setup.
PRESENTING SPONSOR GIFT BAG SPONSOR
Power this industry conference as our
Give attendees a branded bag to bring home
presenting sponsor. Present a space where
memories of their experiences.
artists grow and gain tools so they can thrive.
CREATOR'S SPONSOR
HOSPITALITY SPONSOR Support the creative in our attendees, from artist to
producer to entrepreneur, with the Pop-up Influencer
Treat our attendees to healthy snacks and drinks
Studio. Here's where the audience can make that
throughout the event as they learn new topics and
reel, record that video, and post content immediately.
meet new people. Host coffee station, hydration
This area includes smart phones on tripods, ring
station, and snack bar to keep our attendees fueled
lights, a 360 camera experience, and scripts to
for learning.
enable attendees to create.ON IMPACT FOUNDATION
A portion of your sponsorship (15%) goes toward continuing the mission of the Benny Pough Foundation in your local
community. This tax deductible contribution provides the opportunity for many students to attend the conference and aids in
individualized programs for each school to better accommodate their needs.
This type of event would not be accessible to high school students without you.
Pre-Event Gala Dinner Mentorship Session
A gala dinner with high school students Share your expertise and experience with
impacted by the foundation's mission high school students looking to learn more
including school principals and community about their own possibilities in life. Our
leaders. Transform high school students' mentorship program is a signature part of
lives by giving them an experience they've the foundation's impact year-round.
never had before.2023-24 SCHEDULE
ATLANTA
THE CONFERENCE &
SHOWCASE IS COMING TO CHICAGO
A CITY NEAR YOU!
WE TAKE THE ROAD IN 2023 AND HEAD TO:
NORFOLK
Charlotte, North Carolina CHARLOTTE
Norfolk, Virginia
Chicago, Illinois
Atlanta, Georgia
WE'RE COMMITTED TO EMPOWERING CREATIVES &
ENTREPRENEURS IN ALL THESE COMMUNITIES.MEET THE TEAM
BENNY POUGH CHRISTINA SOOKHOO
FOUNDER & CEO EVENT CHAIR
Benny's biography "On
IMPACT" releases in Fall
Christina is a first-
generation graduate from
TALENT WINS GAMES,
BUT TEAMWORK AND
2022. Harvard University.
TIFFANY ELLZY
INTELLIGENCE WIN
CHAMPIONSHIPS.
BRANDING
GENE ANDREWS
ADVISORY BOARD MEMBER
Tiffany played Div 1 basketball
at Brooklyn College, she was Gene is the City
inducted into their Hall of Commissioner of Cultural
Fame in 2018 and her jersey
Michael Jordan
Arts in Alpharetta, GA.
was retired in February 2000.JOIN US IN ELEVATING CREATIVE BUSINESSES & CAREERS
OF ASPIRING LEADERS ACROSS THE GLOBE.
team@itsyourtimeconference.com
INQUIRE ABOUT INVOLVEMENT TODAY.You can also read
