List of Articles - The 4th PIM International Conference March 3, 2021 - PIM National and International Conference
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The 4th PIM International Conference
March 3, 2021
List of Articles
5The 4th PIM International Conference
March 3, 2021
A - Agriculture
No. Title Name - Surname Department Page
1 FERMENTATION PROFILE OF THAI COCOA BEANS Chaiwat Piankarn Faculty of Food Business
Ruamporn Liamkaew Management, Panyapiwat
Korawit Chaisu Institute of Management
Chiu-Hsia Chiu Faculty of Innovative
Agricultural Management,
Panyapiwat Institute of
Management
Department of Food
Science, National Pingtung
University of Science and
Technology
6The 4th PIM International Conference
March 3, 2021
B - Business
No. Title Name - Surname Department Page
1 APPLICATION OF ARTIFICIAL INTELLIGENCE Tian Yong School of Artificial
TECHNOLOGY Intelligence, Hubei Business
College, Wuhan City, Hubei
Province, China
2 BUSINESS IMPACTS AND GOVERNMENT SUPPORT Patarapong Intarakumnerd National Graduate Institute for
FOR FIRMS’ UPGRADING AND INNOVATION UNDER Policy Studies (GRIPS), Japan
COVID-19 IN SOUTHEAST ASIA
3 DESIGN OF OPTICAL GATE DEVICE BASED ON THE Jingjing Zhou School of Artificial
EQUIPMENT OF YAG PULSE LASER Intelligence, Hubei Business
College, Wuhan,China
4 EXPLORATION OF AUTONOMOUS LEARNING Zhan Cui-li Artificial Intelligent College,
TEACHING MODE OF SIGNAL AND SYSTEM Mingyu Lin Hubei Business College,
COURSE BASED ON “INTERNET PLUS” Wuhan 430079, China
5 EXPLORING APPLICATION TALENT TRAINING Mingyu Lin School of Artificial
MODEL FOR INTERNET OF THINGS ENGINEERING Jianping Ju Intelligence, Hubei Business
Qin Yang College, Wuhan City, Hubei
Province, China
6 INTERNAL FACTORS AFFECTING THE PERCEPTION Panupong Pituksung School of Business
OF ENTREPRENEURSHIP OPPORTUNITIES IN Suphakit Limlertratana Administration, Raffles
STARTING NEW BUSINESS Sirada Manavijitvanich International College
Jackkrit Ngafa
Bhatsikarn Vijitjaroenkwan
Narsiree Monnutkarn
7 THE TEACHING MODE OF COMPUTER LANGUAGE Yi Lv School of Artificial
COURSES BASED ON COMPUTATIONAL THINKING Intelligence, Hubei Business
College, Wuhan, China
8 UNIVERSITY MATHEMATICS MOOC TEACHING IN Peng Xu School of Artificial
BIG DATA ERA Intelligence, Hubei Business
College, Wuhan, China
9 B 公司建筑设计团队薪酬计划研究 Dekun Zhu Panyapiwat Institute of
THE SALARY PLAN OF B COMPANY'S Zhaoqi Peng Management
ARCHITECTURAL DESIGN TEAM
10 变革型领导与员工追随行为的影响研究 Mingyang Liang Chinese Graduate School,
THE INFLUENCE OF TRANSFORMATIONAL Panyapiwat Institute of
LEADERSHIP ON EMPLOYEE FOLLOWING Management
BEHAVIOR
7The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
11 城市居民参与社区音乐活动的因素研究 Haimin Lin Chinese Graduate School,
FACTORS OF URBAN RESIDENTS PARTICIPATING IN Yung-Cheng Hsieh Panyapiwat Institute of
COMMUNITY MUSIC ACTIVITIES Management
12 重庆天友乳业企业目标市场营销战略研究 Xi Chen Panyapiwat Institute of
TARGET MARKETING STRATEGY OF CHONGQING Dehua Xi Management
TIANYOU DAIRY COMPANY
13 短视频植入式广告的情景一致性与品牌态度的 Quansheng Ji Chinese Graduate School,
关系研究——以显著度作为调节变量 Panyapiwat Institute of
THE RELATIONSHIP BETWEEN CONTEXTUAL Management
CONSISTENCY AND BRAND ATTITUDES IN SHORT
VIDEO PLACEMENT ADS -- USING SIGNIFICANCE AS
A MODERATING VARIABLE
14 高职院校教师职业认同、组织承诺和工作满意 Linjie Huang Panyapiwat Institute of
度的关系研究 Hongyan Shang Management
THE RELATIONSHIP AMONG VOCATIONAL
COLLEGE TEACHERS’ PROFESSIONAL IDENTITY,
ORGANIZATIONAL COMMITMENT, AND JOB
SATISFACTION
15 家族企业高管激励、多元化经营与企业绩效的 Chenyang Han Chinese Graduate School,
实证研究 Panyapiwat Institute of
AN EMPIRICAL STUDY OF FAMILY BUSINESS Management
EXECUTIVES' INCENTIVES, DIVERSIFICATION, AND
CORPORATE PERFORMANCE
16 基于微信 O2O 对小微企业盈利的影响 Zeshu Ding Chinese Graduate School,
THE INFLUENCE OF O2O ON THE PROFIT OF Shenglong Han Panyapiwat Institute of
SMALL AND MICRO ENTERPRISES BASED ON Management
WECHAT
17 魅力型领导对下属追随行为的影响 Wenjing Lyu Chinese Graduate School,
THE INFLUENCE OF CHARISMATIC LEADERSHIP ON Panyapiwat Institute of
SUBORDIN ATES’ FOLLOWING BEHAVIOR Management
18 新冠疫情对郑州酒店业管理的影响因素研究 Zimeng Zhao Chinese Graduate School,
THE INFLUENCING FACTORS OF THE COVID-19 ON Panyapiwat Institute of
THE MANAGEMENT OF ZHENG ZHOU’S HOTELS Management
19 Y 公司销售人员离职问题研究-基于教育公司 Yan Ding Panyapiwat Institute of
THE PROBLEM OF RESIGNATION IN COMPANY Zhaoqi Peng Management
Y—BASED ON EDUCATION ORGANIZATIONS
20 资质过剩对员工越轨创新行为的影响研究 Xintong Li Panyapiwat Institute of
THE INFLUENCE OF OVER QUALIFICATION ON Management
EMPLOYEE DEVIANT INNOVATION BEHAVIOR
8The 4th PIM International Conference
March 3, 2021
C - Communications
No. Title Name - Surname Department Page
1 MOTIVATION FOR CHANGE IN ASIAN FAME MEDIA Panupong Pituksung School of Business
GROUP OF MYANMAR Suphakit Limlertratana Administration, Raffles
Sasirin Sayasonti International College
Pongsak Jitrumruk
Kunakorn Varongchayakul
Phacharaporn Phijaranakul
9The 4th PIM International Conference
March 3, 2021
D - Economics
No. Title Name - Surname Department Page
1 公共卫生事件下企业知识管理的建构研究—以 Yutong Zhang Chinese Graduate School,
云南白药集团为例 Ao Chen Panyapiwat Institute of
THE CONSTRUCTION OF ENTERPRISE KNOWLEDGE Management
MANAGEMENT UNDER PUBLIC HEALTH
EVENTS-TAKING YUNNAN BAIYAO GROUP AS AN
EXAMPLE
2 顾客感知价值对养老地产购买意愿的影响研究 Peng Zhang Chinese Graduate School,
—以贵阳市中铁太阳谷为例 Pak Thaldumrong Panyapiwat Institute of
THE IMPACT OF CUSTOMER PERCEIVED VALUE ON Management
PURCHASE INTENTION OF PENSION REAL
ESTATE--TAKE THE CHINA RAILWAY SUN VALLEY IN
GUIYANG AS AN EXAMPLE
3 基于创新素质的科技人才创新行为研究 Quan Gu Chinese Graduate School,
THE INNOVATIVE BEHAVIOR OF SCIENCE AND Panyapiwat Institute of
TECHNOLOGY TALENTS BASED ON INNOVATION Management
QUALITY
4 基于多级模糊综合判断法的化工企业大修项目 Jun Liu Chinese Graduate School,
中钢材采购风险评价研究 Panyapiwat Institute of
THE RISK EVALUATION OF STEEL PROCUREMENT Management
IN CHEMICAL ENTERPRISE OVERHAUL PROJECT
BASED ON MULTILEVEL FUZZY COMPREHENSIVE
JUDGMENT METHOD
5 “两票制”对医药生产企业运营效率的影响研究 Yini Wang Chinese Graduate School,
----基于医药流通改革的准自然实验证据 Panyapiwat Institute of
THE INFLUENCE OF "TWO INVOICE SYSTEM" ON Management
THE OPERATION EFFICIENCY OF PHARMACEUTICAL
ENTERPRISES——EVIDENCE FROM REFORM OF
MEDICINE CIRCULATION AS A QUASI-NATURAL
EXPERIMENT
6 网络并购财务风险分析与防范——阿里巴巴并 Zhicheng Ji Chinese Graduate School,
购天弘基金为例 Panyapiwat Institute of
ANALYSIS AND PREVENTION OF FINANCIAL RISKS Management
IN NETWORK MERGER AND
ACQUISITION——ALIBABA'S ACQUISITION OF
TIANHONG FUND AS AN EXAMPLE
7 中国高校科研经费管理改革对策研究 Mengxian Xue Chinese Graduate School,
THE REFORM OF SCIENTIFIC RESEARCH FUNDS Panyapiwat Institute of
MANAGEMENT IN CHINESE UNIVERSITIES Management
10The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
8 中国上市商业银行绩效影响因素与绩效体系研 Muling Liu Chinese Graduate School,
究 Shuaishuai Feng Panyapiwat Institute of
INFLUENCING FACTORS AND PERFORMANCE Management
SYSTEM OF LISTED COMMERCIAL BANK IN CHINA
11The 4th PIM International Conference
March 3, 2021
E - Education
No. Title Name - Surname Department Page
1 EXPLORING MOBILITY OF KNOWLEDGE AS AN Sajjad Pouromid Institute for Innovative Global
APPROACH TO INTERNATIONALIZATION IN HIGHER Elvita Wiasih Education, Kansai University
EDUCATION DURING AND BEYOND UNCERTAIN
TIMES
2 PERCEIVED MENTORING SUPPORT AND CAREER Sakarin Noypa Faculty of Management
SATISFACTION: THE ANTECEDENT ROLE OF Kanon Trichandhara Sciences, Prince of Songkla
EMPLOYEE HUMILITY Wisanupong Potipiroon University
3 THE APPLICATION OF BLOCKCHAIN TECHNOLOGY Guihua Han School of Artificial
IN OPEN EDUCATION IN THE INTERNET ERA Mingyu Lin Intelligence, Hubei Business
Jianping Ju College, Wuhan, China
4 THE COURSE SYSTEM OF DATA ANALYSIS FOR Mingyu Lin School of Artificial
ECONOMIC STATISTICS MAJOR IN Guihua Han Intelligence, Hubei Business
APPLICATION-ORIENTED UNIVERSITIES Jianping Jun College, Wuhan, China
5 UNDERSTANDING STUDENT’S EXPECTATION OF Panupong Pituksung School of Business
QUALITY OF LIFE AND CO-CURRICULUM Salin Pituksung Administration, Raffles
ACTIVITIES IN BUSINESS EDUCATION Auengporn Pituksung International College
Chidtaphol Pongprueksa
Chariya Korsukthaweekhoon
Sornkanok Apichanapong
6 董事会监督视角下高管团队教育背景异质性对 Siqingaowa Bai Panyapiwat Institute of
企业研发投入的影响研究 Management
THE IMPACT OF THE HETEROGENEITY OF THE
EDUCATIONAL BACKGROUND OF THE SENIOR
MANAGEMENT TEAM ON ENTERPRISE R&D
INVESTMENT FROM THE PERSPECTIVE OF THE
BOARD OF DIRECTORS
7 高校餐饮社会化管理中存在的问题与对策 Dongmei Nong Chinese Graduate School,
PROBLEMS AND COUNTERMEASURES IN THE Panyapiwat Institute of
OUTSOURCING SERVICE OF CATERING IN Management
UNIVERSITIES
8 贵州省高职类教师人格特质对教学效能的影 Zudan Wu Panyapiwat Institute of
响：情绪调节的中介作用 Management
THE IMPACT OF PERSONALITY TRAITS OF HIGHER
VOCATIONAL TEACHERS ON TEACHING EFFICIENCY
IN GUIZHOU PROVINCE: TAKING EMOTION
REGULATION AS A MEDIATOR
12The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
9 贵州省少数民族地区特岗教师职业认同研究 Limei Pu Chinese Graduate School,
——基于松桃苗族自治县的调查 Panyapiwat Institute of
PROFESSIONAL IDENTITY OF SPECIAL POST Management
TEACHERS IN MINORITY AREAS OF
GUIZHOU——BASED ON THE SURVEY OF
SONGTAO MIAO AUTONOMOUS COUNTY
13The 4th PIM International Conference
March 3, 2021
F - Engineering and Technology
No. Title Name - Surname Department Page
1 A HYBRID APPROACH OF SENTIMENT BASED Tanzila Nasrin Tazin American International
ALGORITHM FOR COMPUTERIZED OPINION Jannatul Ferdous University-Bangladesh
ANALYSIS IN THE CONTEXT OF PUBLIC UNIVERSITY Prionti Das
ADMISSION SYSTEM IN BANGLADESH Farjana Yeasmin
Md. Abdullah-Al-Jubair
Ng Giap Weng
2 AN IOT BASED FIRE ALARMING AND RESCUE Md. Amin Ahmed Chowdhury American International
ASSIST SYSTEM FOR HOUSEHOLD & INDUSTRY Md. Ar Rafi Sarker University- Bangladesh
USING GSM MODULE Obida Bin Alauddin Universiti Malaysia Sabah,
Rezwanur Rahman Malaysia
Md. Abdullah-Al-Jubair
Ng Giap Weng
3 BRAIN FUNCTION ANALYSIS OF COMPUTER-BASED Thanate Angsuwatanakul College of Biomedical
AND PAPER-BASED TESTS USING EEG: A PILOT Naruemol Inthaphuk Engineering, Rangsit
STUDY Jamie A. O’Reilly University, Thailand
Shaik Abdul Malik School of Educational
Mohamed Ismail Studies, Universiti Sains
Chittra Chantragatrawi Malaysia, Malaysia
Thapanee Khemanuwong School of Creative
Educational Management,
Panyapiwat Institute of
Management, Thailand
Faculty of Liberal Arts,
King Mongkut’s Institute of
Technology Ladkrabang,
Thailand
4 CARBON EMISSIONS OF INTERLOCKING Prakash Dulal Department of Civil
CEMENT-STABILIZED COMPRESSED EARTH BRICK Pravakar Pradhan Engineering, Asian Institute of
HOUSES IN DHUNGENTAR, NEPAL Lena Sthapit Technology & Management
Rabindra Raj Giri (AITM), Khumaltar, Lalitpur,
Nepal
5 DEVELOPMENT OF COMPUTER APPLICATION FOR Sarisak Soontornchai School of Health Science,
GHS-BASED CHEMICAL HAZARD COMMUNICATION Sukhothai Thammathirat
Open University
14The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
6 DIRTY DATA CLEANING FOR THE BETTERMENT OF Md. Ismail Hossen Department of Computer
ONLINE BUSINESSES Md. Nazmul Hossain Science, American
Md. Armanur Rahman International
University-Bangladesh
(AIUB), Dhaka 1212,
Bangladesh
Department of Computer
Science, Multimedia
University, Malaysia
7 INTERACTIVE LEARNING MEDIA FOR KIDS Arnab Basak Faculty of Science &
Md. Abdullah-Al-Jubair Technology, American
Wasif Zaman International
Rafid Shahriar University-Bangladesh
Md. Mridul Mallik Faculty of Computer and
Ng Giap Weng Informatics, Universiti
Malaysia Sabah
8 METHOD FOR CLASSIFICATION OF PERMANENT Jessada Tanthanuch Suranaree University of
TOOTH CLASSES FROM PHOTOGRAPHS Chaninart Yord-in Technology
Akanat Wetayawanich
Sakdinee Rattana
9 STATISTICAL DISTRIBUTIONS APPEARING IN Mangkon Damnet Suranaree University of
MEDICAL ULTRASOUND IMAGES Akanat Wetayawanich Technology
Jessada Tanthanuch
10 立体绿化城市环境绩效评价指标体系研究 Jing Li Chinese Graduate School,
THE INDEX SYSTEM OF ENVIRONMENTAL Ersi Liu Panyapiwat Institute of
PERFORMANCE EVALUATION OF Anshou Yao Management
THREE-DIMENSIONAL GREENING CITY
15The 4th PIM International Conference
March 3, 2021
G - Library Arts
No. Title Name - Surname Department Page
1 关于踝关节训练在中国古典舞的基本步骤与呈 Linqian He Chinese Graduate School,
现的研究 Panyapiwat Institute of
STEP OF ANKLEBONE TRAINING AND ITS Management
PERFORMANCE IN CHINESE CLASSICAL DANCING
2 群舞排演知识探索期的知识／权力整合过程研 Lijuan Yu Panyapiwat Institute of
究 Ao Chen Management
THE PROCESS OF POWER/KNOWLEDGE
INTEGRATION IN THE PERIOD OF KNOWLEDGE
EXPLORATION-A CASE STUDY ON THE
COLLECTIVE CHOREOGRAPHY
3 中国东盟合作机制下中国海外志愿服务与青年 Yuan Bing Chinese Graduate School,
文化交流营地跨界融合建设模式探讨 Panyapiwat Institute of
THE INTEGRATED DEVELOPMENT MODEL OF COVS Management
AND YCEC UNDER THE ASEAN COOPERATION
MECHANISM
16The 4th PIM International Conference
March 3, 2021
H - Management
No. Title Name - Surname Department Page
1 A DRUM CIRCLE AS A TRAINING FOR INNOVATIVE Kyoko Kato College of Engineering and
WORKPLACE Yutaka Hasegawa Design, Shibaura Institute of
Technology (SIT)
College of Music, Ferris
University
2 FACING COVID-19 PANDEMIC: AIUB STRATEGY Mohammad Rafiqul Islam AIUB Business School-Faculty
Talukdar of Business Administration,
Rezbin Nahar American International
Farheen Hassan University-Bangladesh (AIUB),
Dhaka-Bangladesh
3 酒店管理专业实习学生职业认同感研究——基 Jian Li NANJING TECH UNIVERSITY
于 P 大学的实证分析 Hongyan Shang PUJIANG INSTITUTE
PROFESSIONAL SELF-IDENTITY OF HOSPITALITY
MANAGEMENT STUDENTS——EMPIRICAL
ANALYSIS BASED ON P UNIVERSITY
4 民营企业组织职业生涯管理对新生代员工忠诚 Xiye Ma Chinese Graduate School,
度的影响研究——以组织支持感为中介 Panyapiwat Institute of
THE IMPACT OF ORGANIZATIONAL CAREER Management
MANAGEMENT ON THE NEW GENERATION
EMPLOYEE’S LOYALTY IN PRIVATE
ENTERPRISE——PERCEIVED ORGANIZATIONAL
SUPPORT AS A MEDIA OR
5 企业激进与保守战略对创始人控制与企业绩效 Chen Hui Panyapiwat Institute of
相关性的调节效应研究 Management
THE MODERATING EFFECTS OF CORPORATE
RADICAL AND CONSERVATIVE STRATEGIES ON THE
RELEVANCE OF FOUNDER CONTROL AND
CORPORATE PERFORMANCE
6 企业培训对员工绩效作用机制研究 Yiran Xiong Panyapiwat Institute of
THE MECHANISM OF ENTERPRISE TRAINING ON Xiaojun Zhan Management
EMPLOYEE PERFORMANCE
7 现代消费主义文化下“隐形贫困人口”消费行为 Yifan Wang Panyapiwat Institute of
研究综述 Management
THE CONSUMPTION BEHAVIOR OF “INVISIBLE
POVERTY-STRICKEN POPULATION” UNDER THE
MODERN CONSUMERISM CULTURE
17The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
8 小型企业知识管理存在的问题研究——以 R 企业 Chao Wang Panyapiwat Institute of
为例 Zhaoqi Peng Management
THE PROBLEMS OF KNOWLEDGE MANAGEMENT IN
SMALL ENTERPRISES——TAKING R ENTERPRISE AS
AN EXAMPLE
9 中国高校科研人力资源管理文献综述 Shangxia Huang Chinese Graduate School,
LITERATURE REVIEW ON HUMAN RESOURCE Panyapiwat Institute of
MANAGEMENT OF SCIENTIFIC RESEARCH IN Management
COLLEGES AND UNIVERSITIES IN CHINA
10 组织公平对留职意愿影响的实证研究—以组织 Tingting He Panyapiwat Institute of
承诺为中介 Renyuan Nong Management
AN EMPIRICAL STUDY ON THE IMPACT OF
ORGANIZATIONAL JUSTICE ON THE INTENTION TO
RETAIN EMPLOYMENT MEDIATED BY
ORGANIZATIONAL COMMITMENT
18The 4th PIM International Conference
March 3, 2021
I - Social Sciences and Humanities
No. Title Name - Surname Department Page
1 DISTRIBUTIONAL-BASED ANALYSIS FOR HEALTH Suchinda Phinitchai Suranaree University of
CARE INSURANCE CLAIM DATA Natakon Nawaratana Technology
Jessada Tanthanuch
2 ENTREPRENEURIAL ORIENTATION AND MARKET Arunee Lertkornkitja Stamford International
ORIENTATION IN THE FRANCHISING BUSINESS: University
THEORETICAL CONCEPT
3 变革型领导对员工知识共享行为的影响研究 Lijun Zhou Panyapiwat Institute of
THE INFLUENCE OF TRANSFORMATIONAL Cheng Zhou Management, Thailand
LEADERSHIP ON EMPLOYEES’ KNOWLEDGE Tongren College, Guizhou,
SHARING BEHAVIOR China
4 BLT 机构领导沟通策略研究 Zhuang Yi Chinese Graduate School,
THE COMMUNICATION STRATEGY OF BLT Pingzhen Wu Panyapiwat Institute of
ORGANIZATION LEADERS Management
5 宠物连锁店下的品牌怀旧营销策略对顾客重购 Yangyang Fu Panyapiwat Institute of
意愿影响的研究 Management
THE INFLUENCE OF BRAND NOSTALGIA
MARKETING STRATEGY ON CUSTOMER
REPURCHASE INTENTION IN PET CHAIN STORE
6 从“拒绝文明”到“文明上山”：中国羌族生存策略 Siying Tan Chongqing University of Arts
的转变 and Sciences, Chongqing,
FROM REFUSING CIVILIZATION TO EMBRACING China
CIVILIZATION: THE CHANGE OF SURVIVAL
STRATEGIES OF QIANG ETHNIC GROUP IN CHINA
7 道德型领导对组织公民行为的影响——组织认 Ying Gong Panyapiwat Institute of
同的中介效应 Xiaojun Zhan Management
THE INFLUENCE OF ETHICAL LEADERSHIP ON
EMPLOYEES’ ORGANIZATIONAL CITIZENSHIP
BEHAVIOR: THE MEDIATING EFFECT OF
ORGANIZATIONAL IDENTIFICATION
8 电商企业社会责任与组织认同关系实证研究： Linwei Xu Panyapiwat Institute of
集体主义的调节效应 Management
AN EMPIRICAL STUDY ON THE RELATIONSHIP
BETWEEN CORPORATE SOCIAL RESPONSIBILITY
AND ORGANIZATIONAL IDENTIFICATION OF
E-COMMERCE ENTERPRISE: THE MODERATING
EFFECT OF COLLECTIVISM
19The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
9 佛统皇家大学学生汉字书写习得偏误分析及教 Ying Han Chinese Department,
学策略 Natrudee Pankitwanitjalearn Faculty of Humanities and
CHINESE WRITING ERROR ANALYSIS OF NAKHON Social Science, Nakhon
PATHOM RAJABHAT UNIVERSITY STUDENTS AND Pathom Rajabhat University
TEACHING STRATEGY
10 感知风险与消费者绿色信任、绿色产品购买意 Jinyan Chen Panyapiwat Institute of
愿关系的实证分析 Management
AN EMPIRICAL ANALYSIS OF THE RELATIONSHIP
BETWEEN PERCEIVED RISK, GREEN TRUST, AND
GREEN PRODUCT PURCHASE INTENTION
11 感知价值对生鲜产品网购意愿的影响研究--以 Yang Li Panyapiwat Institute of
京东生鲜网为例 Management
THE INFLUENCE OF PERCEIVED VALUE ON FRESH
PRODUCTS ONLINE SHOPPING INTENTION -- AN
EXAMPLE OF JINGDONG FRESH FOOD WEBSITE
12 高科技公司员工心理契约与敬业贡献度的影响 Xueying Li Panyapiwat Institute of
关系研究—以山东Ｍ公司为例 Management
THE RELATIONSHIP BETWEEN PSYCHOLOGICAL
CONTRACT AND PROFESSIONAL CONTRIBUTION
OF HIGH-TECH EMPLOYEES--A CASE STUDY OF
SHANDONG M COMPANY
13 高校学生对在校扶贫政策的满意度研究—以铜 Zhenglang Zhao Panyapiwat Institute of
仁幼儿师专为例 Yishu Liu Management
THE COLLEGE STUDENTS' SATISFACTION WITH Pingzhen Wu
POVERTY ALLEVIATION POLICY: A CASE STUDY OF
TONGREN KINDERGARTEN TEACHERS COLLEGE
14 个人知识吸收能力对企业知识创造的影响研究 Pornthip Tantivisethsak Panyapiwat Institute of
---以知识整合为中介变量 Ao Chen Management
INDIVIDUAL KNOWLEDGE ABSORPTIVE CAPABILITY
AFFECTING COMPANY KNOWLEDGE CREATION
CAPABILITY THROUGH KNOWLEDGE INTEGRATION
15 公立医院体检中心服务营销策略——以广西 Y 医 Qing Chen Panyapiwat Institute of
院体检中心为例 Management
MARKETING STRATEGY OF MEDICAL EXAMINATION
CENTER SERVICE IN PUBLIC HOSPITALS----- TAKE Y
HOSPITAL PHYSICAL EXAMINATION CENTER IN
GUANGXI AS AN EXAMPLE
16 杭州第三方物流服务创新与企业绩效的关系 Yuanyuan Sun Panyapiwat Institute of
THE RELATIONSHIP BETWEEN SERVICE Management
INNOVATION AND PERFORMANCE OF HANGZHOU
THIRD PARTY LOGISTIC COMPANY OF CHINA
20The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
17 汉语连动结构的隐性复杂性研究 Siriwan Sanyakul Tan Bangkok University
ANALYSIS ON THE HIDDEN COMPLEXITY IN
CHINESE SERIAL VERB CONSTRUCTION
18 湖北省农民收入增长的路径分析 Shaohua Hu Hubei university of science
THE PATH OF FARMERS’ INCOME GROWTH IN Lu Tong and technology, Xianning City,
HUBEI PROVINCE Hubei province, China
19 家族企业董事长职业视野与企业绩效的影响研 Jiajia Xin Panyapiwat Institute of
究—以中国创业板上市公司为例 Management
THE IMPACT OF BOARD CHAIRMAN CAREER
HORIZON ON CORPORATE PERFORMANCE BASED
ON THE EMPIRICAL RESEARCH OF CHINESE LISTED
COMPANIES WITH GROWTH ENTERPRISE MARKET
20 基于 KMV-LOGIT 混合模型的中国上市公司信用 Zhaohui Yang Chinese Graduate School,
风险实证分析 Yun Gu Panyapiwat Institute of
EMPIRICAL ANALYSIS ON CREDIT RISK OF CHINA'S Management
LISTED COMPANIES BASED ON KMV LOGIT MIXED University of Exeter
MODEL
21 基于巍山古城的旅游目的地形象、旅游动机与 Xuan Li Panyapiwat Institute of
行为意向关系研究 Management
THE RELATIONSHIP AMONG DESTINATION IMAGE,
TOURISM MOTIVATION, AND BEHAVIOR INTENTION
BASED ON WEISHAN ANCIENT CITY
22 领导攻击行为对 90 后员工离职意向影响研究 Yifan Tu Panyapiwat Institute of
THE INFLUENCE OF LEADERSHIP AGGRESSION ON Management
TURNOVER INTENTION OF POST-90S EMPLOYEES
23 曼谷地区医院为中国用户提供服务时的汉语使 Supichaya Chaichotiranant Faculty of Liberal Arts,
用研究 Nophawan Srikhet Panyapiwat Institute of
CHINESE LANGUAGE USAGE IN PROVIDING SERVICE Jidapat Srisont Management
TO CHINESE PATIENTS IN THE HOSPITAL OF Zhaowei Su Faculty of Business
BANGKOK AREA Anqi Liu Administration, Panyapiwat
Institute of Management
Shaanxi Yulin Boren
Enterprise Manage
Development Co., Ltd.
24 企业业绩、市场行业竞争和企业环保投资 Qin Yang Chinese Graduate School,
CORPORATE PERFORMANCE, MARKET Panyapiwat Institute of
COMPETITION, AND CORPORATE ENVIRONMENTAL Management
INVESTMENT
21The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
25 市场化进程与政府补助资金使用效果研究 —— Qiaoqing Lin Chinese Graduate School,
以上市公司为例 Liming Zhang Panyapiwat Institute of
THE MARKETIZATION PROCESS AND THE USE Management
EFFECT OF GOVERNMENT SUBSIDY
FUNDS--TAKING LISTED COMPANIES AS AN
EXAMPLE
26 SJ 企业促销活动对销售业绩的影响研究 Shihao Yang Panyapiwat Institute of
THE INFLUENCE OF PROMOTION ACTIVITIES ON Yupeng Gong Management
SALES PERFORMANCE OF SJ ENTERPRISES PANZHIHUA
UNIVERSITY,CHINA
27 维谢格拉德集团在欧盟深刻演化背景下的蠕变 Kefeng Xu Faculty of Law and Political
CREEPING EVOLUTION OF VISEGRAD GROUP Sciences, University of Szeged,
AGAINST A CHANGING EU Hungary
28 X 化妆品集合店店内体验对消费者冲动购买行 Chang Yu Panyapiwat Institute of
为的影响研究 Management
THE INFLUENCE OF IN-STORE EXPERIENCE ON
CONSUMERS' IMPULSE BUYING BEHAVIOR IN AN X
COSMETICS SHOP
29 小额贷款公司薪酬绩效奖励机制对贷款回收率 Jie Wu Panyapiwat Institute of
的影响研究 -- 基于中国 T 市 W 区 B 小额贷款有 Zhaoqi Peng Management
限公司的实证分析 Miao Yu
THE IMPACT OF COMPENSATION PERFORMANCE
INCENTIVE MECHANISM ON LOAN RECOVERY RATE
OF SMALL LOAN COMPANIES -- BASED ON THE
EMPIRICAL ANALYSIS OF B SMALL LOAN COMPANY
IN W DISTRICT OF T CITY IN CHINA
30 影响广西民族歌舞文化产业化发展因素的研究 Wenjuan Kuang Chinese Graduate School,
THE FACTORS AFFECTING THE INDUSTRIALIZATION Zengfang Zhao Panyapiwat Institute of
OF GUANXI ETHNIC MUSICAL AND DANCE Management
CULTURE Baise University
31 员工幸福感的研究综述 Jing Zhang Chinese Graduate School,
SUMMARY OF EMPLOYEE HAPPINESS Qidi Jiang Panyapiwat Institute of
Management
Peking University
32 在线购物平台 CSR 对消费者购买意愿的影响 Haiyang Jiang Panyapiwat Institute of
THE INFLUENCE OF ONLINE SHOPPING PLATFORM Management
CSR ON CONSUMERS' PURCHASE INTENTION
22The 4th PIM International Conference
March 3, 2021
No. Title Name - Surname Department Page
33 中国川滇泸沽湖社区居民旅游支持意愿影响因 Tiezhi Gepo Panyapiwat Institute of
素研究——基于韦伯价值理性视域下 Long Ye Management
THE TOURISM SUPPORT WILLINGNESS OF
RESIDENTS IN LUGU LAKE, SICHUAN, YUNNAN,
CHINA AND INFLUENCE FACTORS—UNDER THE
PERSPECTIVE OF WEBER’S VALUE RATIONALITY
34 中国国企混改交易完成的影响因素研究─基于 Heng Yang Panyapiwat Institute of
委托代理理论和制度理论视角 Management
THE INFLUENTIAL FACTORS OF THE COMPLETION
OF CHINESE SOEs MIXED-OWNERSHIP
TRANSACTION─BASE ON PRINCIPAL-AGENT
THEORY AND INSTITUTIONAL THEORY
35 中国康养旅游消费者消费动机的探索性研究 Kaihua Yang Chinese Graduate School,
CONSUMERS' MOTIVATION OF HEALTH AND Jiaojiang Luo Panyapiwat Institute of
WELLNESS TOURISM IN CHINA Pingzhen Wu Management, Thailand
School of Business, Wuhan
University, China
36 中国上市公司董事会社会资本对企业创新绩效 Jingyi Li Panyapiwat Institute of
的影响 Management
THE IMPACTS OF THE BOARD SOCIAL ON FIRM
INNOVATION PERFORMANCE IN CHINESE LISTED
COMPANIES
37 自媒体营销在企业关系营销中的应用 Linbo Chen Panyapiwat Institute of
APPLICATION OF WE MEDIA MARKETING IN Management
ENTERPRISE RELATIONSHIP MARKETING
38 组织气氛对离职倾向的影响——组织支持感的 Yingjie Wang Panyapiwat Institute of
中介作用 Ao Chen Management
THE INFLUENCE OF ORGANIZATIONAL CLIMATE
ON EMPLOYEE TURN OVER INTENTION: MEDIATING
ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT
39 组织政治知觉对员工职业生涯成功的影响研究 Yaoli Huang Panyapiwat Institute of
THE INFLUENCE OF ORGANIZATIONAL POLITICAL Management
PERCEPTION ON EMPLOYEES CAREER SUCCESS
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