UNLOCK THE NORTH'S £1BN+ MARKETING SPEND IN 2019 AT #MSN19
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UNLOCK THE
NORTH’S £1BN+
MARKETING SPEND
IN 2019 AT #MSN19
Marketing Show North is the biggest marketing expo in the North. The two-day expo
takes place at EventCity in Manchester and features leading exponents across the full
spectrum of marketing activity.
As well as dozens of exhibitors offering invaluable insight into their businesses, the exhibition
will feature tech innovation demonstrations, creative workshops, collaboration areas,
conference sessions and seminars designed to motivate, inspire and help grow your business.
MARKETING PLATFORMS // IMMERSIVE TECHNOLOGIES – AR / VR / MR
// DIGITAL INNOVATION // BRANDING // EXPERIENTIAL // CONTENT AND
ENGAGEMENT // COMMUNICATIONS AND PR // PRINTING INNOVATION //
BROADCAST AND VISUAL CONTENT // ADVERTISING AND MEDIA // & MORE!
www.marketingshownorth.co.uk // @MktgShowNorth // #MSN19WHO WILL ATTEND? EXHIBITION
STAND COSTS
Marketing Show North is attended by senior level decision Stands at Marketing Show
makers representing many of the North’s biggest brands, public North start from just £1,600 +
sector organisations and agencies. Last year the exhibition VAT. Sizes range from 2m x 2m
attracted 3,200 delegates and we have every confidence that to larger bespoke stand sizes,
we will continue to grow this highly engaged audience. and all costs include a shell
scheme, a name board, a 13 amp
fuse and lighting. We can also
accommodate pre-built stands.
For businesses looking to book
OVER 3500 120+ SEMINARS & TALKS early we offer the best price
VISITORS EXHIBITORS FROM LEADING plus a ‘first-come, first-served’
PROFESSIONALS policy, so exhibitors can choose
their pick of the spaces in the
exhibition hall.
We have made sure that
EXPO MARKETING & PR our pricing structure is very
competitive but there are also
discounts to reward those who
Marketing Show North is promoted through an extensive book early.
marketing campaign, which includes:
• An extensive year long promotional campaign across Prolific
North including articles and features, online advertising and SPONSORSHIP
banners on newsletters and e-shot campaign OPPORTUNITIES
• A dedicated expo website
• A standalone expo tab on the Prolific North site Marketing Show North
• Social media – paid and organic across Twitter & LinkedIn has developed a range of
• E-marketing – Regular promotional emails to the Prolific North sponsorship opportunities.
and Don’t Panic databases Please see separate
• Event and Partner Marketing - We will be establishing sponsorship brochure.
partnerships with key trade bodies and various publishers to
promote Marketing Show North to their databases
Our marketing network covers all Prolific North and Don’t Panic
media channels (more marketing partners are due to be added).
This network marketing distribution is a database of over 50,000
UK individuals involved in either Marketing, PR, Digital or Creative.
www.marketingshownorth.co.uk // @MktgShowNorth // #MSN19ATTENDEES
Marketing Show North (previously known as Prolific North Live) attracted more than 3,200 attendees.
A SAMPLE OF BRANDS WHO ATTENDED IN 2018 2018 FOOTFALL
ao.com, Airedale Environmental, Arts Council England,
Arriva Bus, Ashfield Healthcare, Ashley Finance, Assura PLC, 43%
Austin Fraser, BBC, Barclays, Barnsley MBC, Barker and AGENCIES
Stonehouse, Base Serviced Apartments, Bathroom Takeaway, DIGITAL, CREATIVE, MEDIA,
Be Ethical, Belagio Europe, Bennett Architectural, Better INTEGRATED, SEO, PR ETC
Bathrooms, Black Label Grooming, Blackpool Council,
Bolton Film Festival, British Council, BT Group, Bupa, Campus
Living Villages, Carole Nash Insurance, Carrs Foods, Certas
Energy UK, Channel 4, Cheshire West & Chester Council,
25%
CHO Fashion & Lifestyle, Christie NHS Foundation Trust,
CLIENT-SIDE
COMPANIES/BRANDS
Communicorp, UK, Co-op, Cox Automotive, Craghoppers, & PUBLIC SECTOR
Electricity North West, Europasonic, Everton Football
Club, Freemans Grattan, Fujitsu, G A Petfoods, Get Claims
Advice, Godel Technologies, HSS Hire Group, Health Shield,
Heathrow Airport, Hilton Hotels, HMG Paints, James Fisher, 26%
JD Sports, Jospeh Holt, Libra Decor, Light Bulbs Direct, ITV, OTHER
Kellogg Company, Makro, Manchester Airport, Manchester BROADCASTING, PUBLISHING,
United, Marks and Spencer, Maya Property Group, Mere OUTDOOR, EXPERIENTIAL,
INTERACTIVE ETC
Golf Resort & Spa, Missguided, Naylors Equestrian, Neville
Johnson, NHS Oldham CCG, Ornua Foods, Paddy Power,
6%
Palace Theatre, Pets at Home, Portakabin, Principle
Insurance, Priority Hospital, Pro Motion Hire, Puddle Ducks,
Real Food Group, Royal Exchange Theatre, Shop Direct PROFESSIONAL/
Group, Silentnight, Smaller Earth, STA Travel, Steroplast, FINANCIAL
Swinton Group, The Jockey Club, The Hut Group, The Lowry LEGAL, ACCOUNTANCY,
Hotel, United Utilities, University of Salford, University of FINANCIAL SERVICES -
Liverpool, Urban Splash, Whichbingo, Yorkshire Building SUPPLIERS BUT ALSO
MANY WITH THEIR OWN
Society and YouGov. MARKETING BUDGETS
2018 DELEGATES JOB TITLES
CEO // Managing Director // Marketing Director // Head of Communications // Marketing
Manager // PR Manager // Head of Digital // Head of Media // Digital Director // Online
Manager // Digital Manager // Business Development Director // Commissioning Editor //
CRM Manager // Data Manager // Commercial Director // Producer // Director // Creative
Director // Graphic Designer // Social Media Director // Social Media Manager // SEO / PPC
Director // SEO / PPC Manager // Editor // Production Manager // Content Manager //
Account Director // Developer // Planner // Research ManagerEXPO STANDS Tap into the North’s £1bn+ marketing spend and network with more northern marketing decision makers than any other expo in the UK by exhibiting at Marketing Show North 2019. Sample stand sizes shown here - other sizes available on request. STAND PRICES Size (sq m)* List Price 2x2 £1,600 2x3 £2,400 2x4 £3,040 3x3 £3,420 3x4 £4,320 4x4 £5,440 6x4 £7,440 *Larger stands POA STAND DETAILS Prices exclude VAT. All costs include a shell scheme, a name board, 13 amp fuse & lighting. We can also accommodate pre-built stands. Other stand sizes are available on request. www.marketingshownorth.co.uk // @MktgShowNorth // #MSN19
SPONSORSHIP OPPORTUNITIES
EVENT PARTNER KEYNOTE THEATRE SPONSOR
£6K (FOUR AVAILABLE) £3.5K (FOUR AVAILABLE)
• Logo and link on every marketing email between now 200 seater Keynote Theatre
and the event • The opportunity to host the quarter / introduce
• Logo and link on every Prolific North story about the speakers / conduct Q&A etc
event • Access to scanned data of all attendees to sponsored
• Access to all registered attendees via two email shots session
prior to the event and one post event email shot • A pop-up stand in the entrance to The Keynote Theatre
(excluding attendees who opt out of receiving further • On screen branding during the sponsored quarter
info) • Logo on the event website
• Logo on event badge • Quarter page advert in the event brochure
• A full page advert in the event programme • Logo on all stories that feature keynote seminar updates
• Banner advertising on event website during lead up to • Logo on any update stories that focus on speaker
the event announcements and keynote seminar updates
• Opportunity to write blogs for the event website • 5 blogs on the event website
• One week’s banner advertising on the main Prolific
North newsletter and one month on the main Prolific
North site
THEATRE SPONSOR BAR SPONSOR
£5K (ACROSS TWO DAYS) £4K (ONE AVAILABLE)
• The opportunity to host session / introduce speakers / • Full branding of the Networking area
conduct Q&A / help curate content etc • Logo on the event website
• Access to scanned data of all attendees to sponsored • Full page advert in the event brochure
session • Month long banner on the Prolific North site
• A pop-up stand in entrance to the theatre
• On screen branding in the suite for both days
• Logo on event website
• Quarter page advert in event brochure
LANYARD SPONSOR
• 5 blogs on the event website
£4K (ONE AVAILABLE)
• Single colour logo on event lanyard
DELEGATE BAG SPONSOR • Single colour logo on event lanyard cards
• Quarter page advert in event brochure
£4K (ONE AVAILABLE) • Logo on event website
• Logo on side of all expo bags
• Opportunity to provide literature to insert in expo bags
• Quarter page advert in event brochure
• Logo on event website
www.marketingshownorth.co.uk // @MktgShowNorth // #MSN19PRE-EVENT MARKETING
An exhibitor’s relationship with Marketing Show North isn’t restricted to two days in February.
In addition to a presence at the largest Marketing Expo outside of London, exhibitors will benefit from a
pre-event marketing campaign that spans across all of our websites, social channels and outlets.
PROLIFIC NORTH WEBSITE MARKETING SHOW NORTH WEBSITE
In the build up to the expo, Prolific North will be Exhibitors will also have a permanent presence
running stories announcing the latest people to on the official expo website, which allows them
sign up. to have:
Every exhibitor will appear in one introductory editorial. • An appearance on the Exhibitor Listing Page
The piece allows exhibitors to introduce their brand and • An Exhibitor Bio (where they can host white papers,
services to our 100,000+ unique monthly visitors. videos, meeting schedule tools and more)
• The chance to have their blogs and article hosted on
In the 2 months leading up to the expo, Prolific North will our website
be running a story a day covering: speakers, sponsors, • The option to put forward an industry expert for our
partners, thematic areas of the event, ‘Reasons to Attend’ Experts Panel
and more with back links to the exhibitor’s website.
All articles will appear in the daily newsletter (over 26,000
subscribers) and across our social channels (42,000+
followers).
MARKETING ASSETS MSN19 EBOOK SERIES
When an exhibitor signs up, they will be sent a Marketing Show North will offer exhibitors the
folder of pre-event Marketing Assets, including: chance to participate in our official eBook series.
• A folder of expo ‘badges’ to include in any emails or The eBook will:
signatures
• A document of example tweets to help out with any • Appear as a banner ad on the Prolific North website
social media distribution (Over 100,000 hits a month)
• A press release that announces their presence at the • Will be distributed to all other exhibitors and delegates
expo to be distributed to any databases, newsletter lists • Will appear in the Prolific North newsletter (daily to
or prospects they want to communicate with 26,000 people)
• A selection of large PNG images to use to support any • Will be a platform for exhibitors to offer their take on
blog content on their own website or social channels the industry and position themselves as thought leaders
• Official Expo logos
www.marketingshownorth.co.uk // @MktgShowNorth // #MSN19TESTIMONIALS
“We were delighted to meet with a huge range of members, partners, prospects, old friends and an
array of interesting folk at Prolific North Live. It was a very productive two-days for the PRCA, and we’ll
definitely be back in Manchester next year to support what is sure to be an even bigger event!”
Steve Miller MPRCA, Membership & Partnerships Director, PRCA
“We had an amazing two days exhibiting at Prolific North Live, even with the challenging weather
conditions. We had more visitors to our stand than last year, and the number of meetings already set
up and enquiries to work through has dramatically increased.”
Vicki Crosby, Sales Director, Fluid Branding
“We really enjoyed the experience and found it to be a really well run event. We got good traction at
our stand and also found the panel session to be very useful. The level of companies exhibiting and on
show was really impressive so it was great to be amongst it in that regard also.”
Alan Brennan, Sales & Marketing, VST Enterprises
“This was the largest exhibition that we have invested in to date, it was an exciting and anxious time
in the run up! But the audience profile seemed to align perfectly with our target markets, so we felt
confident that we would speak to the right people about our white label games.
The Beast from the East was obviously a surprise to us all, but the atmosphere was great as those who
made it embraced the cold! We had a great response to our stand, with our branded arcade machine
drawing lots of attention allowing us to have some great conversations with potential customers.
Having a slot in the Insights Theatre about ‘Creating a Connection with Games’ gave us great
additional pre-show coverage and allowed us to have a platform to showcase the the benefits of using
games in marketing strategies to a concentrated audience and was additional way to drive traffic to
our stand on the day. Our follow ups have been successful and were hoping to secure a few contracts
in the coming months.”
Cari Kirby, Marketing Manager, Team Cooper
“Prolific North Live was an important opportunity for us in terms of getting our brand out there. As a
young company it was a great to gain feedback on the brand in general and test the camaraderie of
the team. We also made some meaningful connections with a lot of potential partners and clients.
We’d definitely recommend signing up for next year!”
Georgia Halston, Founder, Halston Marketing
“PNL is a great flagship event for the North West creative and marketing sector. The Business
Marketing Club stand I was on attracted some great conversations and opportunities from contacts
we met not have met otherwise. Plus the event programme this year was multi-faceted and provided
a platform for some great thinkers to share their expert knowledge. Already in the calendar as a must-
attend next year.”
Max Clark, Director of Strategy, Upp B2B & NW Chair, The Business Marketing Club
www.marketingshownorth.co.uk // @MktgShowNorth // #MSN19You can also read
